BENEFIT FROM TECHNOLOGY

Transcription

1 HOW TO ISSUE 11 BENEFIT FROM TECHNOLOGY INSIDE HOW SKY BROUGHT DIRECT MAIL TO LIFE FIND OUT HOW DO YOU TREAT YOUR CUSTOMERS?

2 Welcome to Engage, the GI Solutions magazine that provides you with industry news and ideas for your company. The use of new technology is affecting all areas of life from internet connected TVs, through phones with voice and video capabilities to the internet of things where inanimate objects will be able to record interaction. On pages four and fi ve we look at new technological ideas and how these can help you to save money, save time and improve response. The case study on page three shows how Sky used image recognition with Blippar to link DM and online - showcasing how to provide exciting additional content for your customers. Page six contains an update on postage from our specialist Gemma Slade, and on page seven you ll fi nd an offer for our digital print pack. We hope you enjoy this issue of Engage. All feedback is welcome, so please do not hesitate to send any comments to, or contact me using the details below. INSIDE THIS ISSUE 3 Case Study How Sky brought DM to life with Blippar 4 5 How to benefit from technology See how you can use technology to improve effi ciency 6 7 Postage Update The Customer Intimacy Index DMA News 8 Cross Media 2013 If you need more information contact me Thank you for reading Engage. Yours sincerely, ROBIN WELCH Managing Director robin.welch@gi-solutionsgroup.com This magazine was delivered in an Oxo-degradable plastic polylope and printed by GI Solutions, 147 Scudamore Road, Leicester, LE3 1UQ. Tel: ; Fax: ; Website:. For more information contact Tara Pickles, Marketing Manager on We will hold your details in accordance with our Privacy Policy and may contact you by mail, or telephone on the products and services offered by GI Solutions. If you would like to unsubscribe from the GI Solutions mailing list please with your details. Tara Pickles tara.pickles@gi solutionsgroup.com Engage Issue 11

3 ADDING A DASH OF MAGIC CASE STUDY Client Sky Job Name Print comes to life If there s one word that sums up Disney, it s magic. So, to celebrate the launch of Sky Movies Disney, Sky created an eye-catching DM pack the shape of a magic wand with a motivating half price offer. But that was only half the story. Families could use Blippar s app on their smartphones or tablets to bring the pack to life. They could watch trailers of the Disney movies on offer helping them to make their decision and also plan their viewing once they d signed up. As Matt Broekhuizen at Table19 explains, "This campaign for Sky is a great example of how you can bring the digital and physical worlds together to great effect. We know that DM works for Sky, but using Blippar brought the new, exciting Disney content to life in a way that we'd never been able to do before. Download for free from the app store 1. Download the free Blippar App from the app store 2. Fill the screen with image to 'Blipp'. 3. 'Blipp' - Watch as your image comes to life! 'Blipp' image! USING BLIPPAR Blippar is easy to use, as Sam Grimley of Blippar explains: Download the free Blippar App from the app store and blipp the image. The image triggers extra content, which can be videos, 3D interactions, games or anything you think will excite your customers. This is a thrilling new way to mix direct mail and online content while being able to get some real smart analytics. Go to to see more examples. Sam Grimley Business Development Manager T E sam.grimley@blippar.com Case study provided by Table 19. For more information please call Matt Broekhuizen on or matt.broekhuizen@table19.co.uk 3

4 HOW TO BENEFIT FROM T New technology ideas are everywhere - linking print to the web; im security and improving the ability to send personalised communica Below we show you how to improve compliance, reduce cost, save WORD CSV DATA CONSOLIDATION Reduce turnaround time and benefi t from greater fl exibility - output legacy data supplied for the same campaign in different fi le structures can be ingested and combined automatically. 1 EXCEL PDF 2 3 AFPDS POSTSCRIPT DATA CONSOLIDATION SINGLE COMPOSITION SOFTWARE ONLINE PROOFING Improve effi ciency view, comment on and share your artwork and personalisation proofs online. This can improve turnaround, stakeholder engagement and communication. 4 Engage Issue 11

5 ECHNOLOGY proving audit trails for mailing tions. So how can you benefit? time and improve turnaround. We have a range of booklets showing how to benefit from technology. Get in touch for more information. WHITE PAPER SOLUTION Driving cost out of the document production process DATA HYGIENE Importance of mailing with clean data BUSINESS CRITICAL MAILINGS Mailings and e-solutions from GI Direct AUTOMATION Improve effi ciency and turnaround Automate data validation, print and postage optimisation and report generation QR* quired Filename: MK Direct Different Thinking Better Ideas 18/03/ :07 FIRST PROOFING PROCESS TO PRINT FIRST LETTER MULTI-CHANNEL COMMUNICATIONS FOLLOW UP Simple and effi cient Send your and mail campaigns together using single composition software. This allows you to communicate with your customers through their channel of choice providing them with a truly omni-channel experience. Follow up communication can be scheduled at the same time. White space management and dynamic hierarchical message control can be incorporated as can online editing and approval of message areas by the marketing team. 5

6 NEWS PROMOTIONS, NEWS, IDEAS & UPDATES POSTAGE NEWS ROYAL MAIL HAVE RE-CLASSIFIED ELEMENTS OF MACHINEABLE SPECIFICATION SPECIFICATION TO CREATE XML FILE FOR A STANDARD BULK MAIL POSTING Royal Mail have now confirmed their re-classification of machineable specification between primary and secondary characteristics. Primary features are checked routinely by Royal Mail revenue protection officers and failures may cause a reversion. Secondary features will only become a reversion if they cause a machine failure. From 29th July 2013, in line with changes required as part of the selection file changes, Royal Mail will ask its customers to provide the data required in the existing line listing and planning report in a standard xml format. One single file will be required rather than 2 files as currently. Quick Guides to CBC and OCR specifications are available from Royal Mail on their website. Go to or get in touch with us on the contact details below. This change sees Royal Mail utilising the planning reports to better effect in order to plan and man levels at IMC s more effectively. There are a number of ways of getting the most from your postage budget including DSA alternatives. For help on how to access these tariffs or for a free postage audit please call me on or me at postalhelp@gi-solutionsgroup.com. Gemma Slade, Postal & Logistics, Business Unit Co-ordinator DO YOU TREAT YOUR CUSTOMERS LIKE A 'CLOSE FRIEND' OR A 'TOTAL STRANGER'? In these days of digital technology and marketing databases, there is no excuse not to communicate often and well with your customers. We all agree that targeted and relevant communication leads to improved customer engagement and increased sales. To find out how well companies are doing this, GI Insight repeated their research from three years ago to generate The Customer Intimacy Index. This asked customers to rate companies on whether they know them like a close friend or treats me like a total stranger.' The findings are interesting and surprising, showing significant differences across industry sectors, age profiles and gender. The 2013 Customer Inti macy Index A STUDY BY GI INSIGHT MEASU RING HOW WELL KEY INDUS TRY SECTORS ARE CONNECTIN G WITH THEIR CUSTOMERS How well is your industry doing? And what can you do to improve it? marketing@gi-solutionsgro up.com To find out get a copy of the full white paper from or call Engage Issue m

7 DATA PROTECTION DATA PROTECTION REFORM TAKES A BUSINESS-FRIENDLY TURN The latest proposals from EU ministers regarding the Data Protection Regulation have been published and make for welcome reading for the direct marketing industry. The latest amendments include changes to crucial issues that, until now, were of serious concern because of their potentially disastrous impact on companies ability to collect and use data to market to consumers. For more information please go to or speak to Tristan Garrick Head of PR & Content on the below contact details. Tristan Garrick Head of PR & Content E tristan.garrick@dma.org.uk T M SEMINARS Do you know someone new to a team or new to a discipline who could benefit from in house training from a trusted supplier? GI Solutions Group have 3 seminars: DIRECT MAIL & DOOR DROP: 26th SEPTEMBER 2013 DATABASE MARKETING AND CUSTOMER LOYALTY: 3rd OCTOBER 2013 DIGITAL PRINT: 31st OCTOBER 2013 To register, go to gi-solutionsgroup.com/seminars or hover your phone over this QR barcode to access the website. Download a free code reader app at THIS TIME IT S PERSONAL GIVE YOUR CUSTOMERS THE VIP TREATMENT Digital direct mail creates immediate interaction and increases response rates by reflecting customer preferences. If you d like more information on how you can benefit from digital print we d love to send you a digital print pack with more details, including samples and case studies. To request your digital print pack FREE OFFER 7

8 publishing compelling content profitably MANAGING YOUR BRAND ACROSS MULTIPLE PLATFORMS HEADLINE SPONSOR If you want to maximise the return on your marketing spend by learning how to deliver your message to the right target audience, through the channels they are using, then Cross Media 2013 is the event for you. PAPER PARTNER CONTENT PARTNERS DIGITAL MEDIA PARTNER PRINT PARTNER AR PARTNER AN EVENT FOR FORWARD THINKING MARKETERS PUBLISHING PARTNER DATA PARTNER Register to attend for FREE crossmedialive.com/reggi ASSOCIATION PARTNERS