CORPORATE PRESENTATION CORPORATE PRESENTATION

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1 CORPORATE PRESENTATION CORPORATE PRESENTATION 2014

2 Insight Overview Management Practices Bridge System and V2.0 Org Chart & Insight Staff Territory Coverage Line card Distribution Partnership Strategy Marketing - Workshops, Brochures, Advertising Process Management and Operations Demand Creation Strategy Why INSIGHT? Agenda

3 Founded in Guadalajara Jalisco, Mx. August 2005 Legally incorporated under registration number Specialized in Electronic Components Over 17 years of experience in LATAM market Focused on Demand Creation World-class Fulfillment Services Logistics capabilities, including importer of record under IMMEX Insight Overview

4 Management Practices Focus on revenue Focus mind share Continuous training Account management per experience No micromanagement Web based tool Bridge to control backlog, quotes and opportunities CRM Custom Software Open door philosophy The best pay plan and benefits in our industry Win-win partnership

5 Bridge 2.0 System Open Order Management Inside sales enters all orders from principals in the system Automatic notifications with tracking information and commercial invoices to customer s distribution list assigned to the order Automatic notifications to ISR for the shipments of the week Excellerator, loading backlog, changes from excel file CRM for Design Opportunities Design activity management system by region, by account manager, by customer NEDA form for opportunity, or excel reports Quote Management System for Design Opps Quotes can be obtained directly from the Opportunity Secure by Customer, by Manufacturer, by Distributor

6 Insight s Staff

7 Insight s Staff YOUR ELECTRONIC COMPONENT DESIGN PEOPLE

8 Insight s Staff NAME TITLE COVERAGE BIRTH PLACE GRADE PROFESSIONAL EXPERIENCE & BACKGROUND Jaime Morales President Supplier relationships Guadalajara, Jalisco Business Administration Director Mexico and South America for 14 years (Insight) Director Mexico and Latin America for 8 years (Eco-Air Products) Denisse Loreto Inside Sales Chihuahua, Aguascalientes and Local Design Centers Guadalajara, Jalisco Economy Inside Sales in AVNET for 7 years and 1 year in BINBIT working as Data Analyst Gerardo Martínez Technology & Operations Director GDL: Continental Guadalajara, Jalisco Electrical Engineer/MBA Sales Manager for 5 years (Insight), Account Manager for 5 years (Memec. United), FAE for 3 years (Unique Technologies), Project Manager for 1 year (Sistemas Digitales) Pedro Gómez Inside Sales Regional Manager Flextronics, Sanmina & ISR Manager Guadalajara, Jalisco Electrical Engineer FAE & ISR for 12 years (Insight) Dalila Colin Inside Sales Guadalajara/Chihuah ua North West, Chihuahua, Jabil & Continental Guerrero, Guerrero Analyst Programmer ISR for 13 years (Insight-Memec.) Alberto Sánchez Regional Sales Manager Mexico/Querétaro Mexico City & Queretaro Mexico City Electrical Engineer Sr. Account manager in Telecom for 1 year (Desca), Business development in Telecom for 4 years (Nextira One), Jr. Project manager in Telecom for 1 year (Nextira One) Gabriela Armenta Inside Sales, Design Accounts North West, Central Mexico (Except Mexico City & Qro.) Nogales & Brazil Guadalajara, Jalisco Business Administration ISR & FSR for 11 years (Phoenix Rep), ISR for 4 years (BP Sales) Carlos Blanchet Regional Sales Manager Guadalajara Flextronics Aguascalientes, Jabil Aguascalientes, Aguascalientes Mechatronics Engineer FAE and Technical sales for 1 year Iván Robles Sales and Operations Manager Guadalajara GDL: Sanmina, Flextronics & Northwest Durango, Durango Electrical Engineer Design and Component Engineer for 3 years (Sony), Sales Engineer for 1 year (WYLE), FSE for 8 years (Arrow)

9 Insight s Staff NAME TITLE COVERAGE BIRTH PLACE GRADE PROFESSIONAL EXPERIENCE & BACKGROUND Enrique Paz Regional Sales Manager Guadalajara Local OEM s, Flextronics North Veracruz, Veracruz Electrical Engineer Account Manager for 4 years (Integrated Device Technology), FSE for 9 years (TI), FSE for 4 years (Mexicana de Electrónica Industrial), Service Engineer for 10 years (Varian, Philips, Teletec) Juan Baylon Regional Sales Manager Chihuahua/Cd. Juárez Chihuahua/Cd. Juárez Chihuahua Electrical Engineer Quality & Test Engineer for 9 years (C&S Technologies), Purchase Team for 4 years (Jabil), Buyer for 1 year (Honeywell) Oscar Báez Field Applications Engineering Mexico Culiacán, Sinaloa Mechatronics Engineer PR 3 years, Coord. In building an electric car Vita Vidaurre Field Applications Engineering Mexico Guadalajara, Jalisco Mechatronics Engineer Real State, Call Center, IOS. Marcelo Olivar Brazil s Sales Director Brazil Sao Paulo, SP Electrical Engineer FAE Thais Bohm Brazil s Mkt & Product Director Brazil Sao Paulo, SP Marketing Worked 10 years in multinational companies such as Philips and Siemens Semiconductors, and 5 years in Electronic Components local distributors Micael Lisboa Field App. Engineer Brazil Sao Paulo, SP Electrical Engineer FAE Joseneide Gomes Customer Service Brazil Sao Paulo, SP Business Administration Customer Service Marcia Souza Customer Service Brazil Sao Paulo, SP Business Administration Customer Service

10 Insight s Coverage

11 Sales Offices GUADALAJARA- HQ Real Acueducto 360, 4th floor 45116, Puerta de Hierro Zapopan, Jalisco, México PH: US PH: (408) US PH: (408) GUADALAJARA- FLEXTRONICS Carretera Base Aérea #5850 Km. 5, Edificio # Zapopan, Jalisco, México PH: PH2: US PH: (408) QUERÉTARO Circuito Puerta del Sol Villa del Rio No. 5-9, Puerta Real 76900, Corregidora, Querétaro PH: Mobile PH: US PH: (408) MONTERREY Blvd. Díaz Ordaz 140 piso 20 Col. Santa María Oficinas en el Parque Torre II Monterrey, N.L. México PH: FAX: US PH: (408) BRAZIL Rua Itapura Suite 1001 Zip Code: Sao Paulo, SP, Brazil PH: 55 (11) Mobile PH: 55 (11) US PH: (408) CHIHUAHUA

12 Linecard

13 No competing commodities among companies Complimentary lines for Demand Creation Block diagram strategy Diversification of the Linecard based on commodity and market Linecard Strategy

14 Insight Distributors DISTRIBUTOR All American Allied Electronics Avnet Carlton Bates Century Fasteners Digi-Key Future Heilind Jaco Mouser Nac Group Newark Nu Horizons Richardson Electronics RFMW MANUFACTURERS Delta VCC (CHML) Broadcom, Fujitsu Components, Micron, Rochester WP-Wireless E-Switch Bosch-Sensortec, CREE, Delta, Digi-Key, E-Switch, Micron, VCC (CHML) Bosch-Sensortec, Delta, E-Switch, NEC Tokin, Raltron, VCC (CHML) Delta, E-Switch, Fujitsu Components Nec-Tokin CREE, E-Switch, Fujitsu Components, Laird Technologies, WP Wireless, VCC (Mouser) WP Wireless CREE, E-Switch, Raltron, VCC (CHML) Micron Laird Technologies, TriQuint, Raltron TriQuint

15 Distribution Program Great relationship with distributors Lunch & learn training with Sales, FAE s and Customer Service team on a quarterly basis Teamwork Registration program Team Account calls TAM to DTAM Strategy to gain mindshare

16 Insight s Staff Insight Marketing WORKSHOPS Querétaro Monterrey Guadalajara Ciudad de México

17 Insight Marketing FORUMS Guadalajara Querétaro Chihuahua

18 BROCHURES Insight Marketing

19 Insight Marketing MAILINGS blast (monthly) 476 Principals - Insight 213 Distributors 1706 Customers Powered by:

20 Insight Workflow for EMS Visits every location facing materials/planner/ buyers/logistics executives at least twice a week Reviews splits (if is not sole source device) and wins market share for the Principal Books the orders for Principals Sends orders to Principals Provides in a weekly basis a forecast demand and inventory levels to Principals Confirms shipments to CM s via Bridge Works on CM system to confirm -check demand Daily follow up on push and pulls Analyze Forecasts, to plan production Helps on technical issues with engineering executives Helps to collect having CM s payments according to terms New projects news and Updates Existing projects updates so everyone knows about demand behavior

21 Supply Chain Management Customer PO Forecast Customer Request Notify Insight PO Entered into Bridge Analysis Fix vs. Forecast Increase? Yes Request Pull in No Notify PO Entered & LT Confirmed Bill of Material Check Stock Stock Available Job Raised Planning Manufacture Manufacturer PO to Supplier Supplier Part Arrive Good Delivered ASN Release Shipments Product Assembly

22 New Leads Process Receiving Leads Lead Coordinator Assign Responsible ISR ISR Call &/or customer ISR validate lead (distr or direct business) Design win Process Assign AAM No Lead Coordinat or Disti ISR Sends feedback to Lead Coordinator Yes Design win process Follow up Assign Distributor

23 Demand Creation With OEMS Technical leader focus for every line On line training with customers University program Distributor training on the new technologies Design tracking web tool for suppliers & distributors On hands workshops with design engineers Manufacturability advise, local EMS providers for faster time to market and reliable supply chain base Viability analysis, ROI

24 Demand Creation With EMS Search for local approvals with local EMS Look up for opportunities in AVL s and search for crosses where the commodity allows it Team work with the US Rep firms to define strategic OEM s manufacturing in the region to close opportunities

25 Design Win Process Bridge Update ID Opportunity Understand Technical Requirements Solution Proposal (Block Diagram Strategy) Customer Feedback Technical Support (Training Delivery Tools) Submit Samples, Quote, Delivery Tools Entering Opportunity to Bridge Samples, Quotes, NDA s Request No Follow Up Yes Design in PO Request Design Win Production Revenue

26 Why Insight? Superior market penetration Strong industry business relationships-experienced team with technical know howpassion-drive-motivation and leadership Strong customer service with over 15 years of experience Not competing and complimentary linecard creating synergy among all our principals 100% mexican rep firm, 100% dedication to our territories, management works in Mexico and Latin America and keeps investing in Mexico Exceed customers, distributors and principals expectations

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