The Quest For Lasting Change

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1 The HEC Paris MBA NET Impact Club Presents The 8th Annual Sustainable Business Conference sustainability The Quest For Lasting Change March 24, HEC PARIS Sourcing Smart Grids Social Business CleanTech Corporate Responsibility This Conference Is part of the Visions of Leadership Seminar Consumer Goods

2 from the ASSOCIATE Dean Today our journey to find sustainable solutions has brought together students, professors, entrepreneurs, NGOs, and corporations to HEC Paris to explore opportunities and discuss change. This year s conference will feature over 60 speakers, more than 600 attendees, multiple panels, roundtables discussion and networking opportunities with the foremost people in the sustainable business. As the world strives for greater sustainability, HEC Paris, a leader in the field of sustainable business education, is working hand-in-hand to drive these initiatives. Thank you for joining our 8th Annual Sustainable Business Conference. Bernard Garrette Associate Dean - MBA Program HEC Paris WELCOME to the sbc We are pleased to welcome you to the 2011 HEC Sustainable Business Conference: sustainability, The Quest for Lasting Change. This day is part of the Visions of Leadership Annual Seminar focused this year on Agility and sense of purpose. Being a responsible leader and developing a sustainable business world is also about bringing sense in a fast moving and unpredictable environment. The theme of this year s conference was selected to discuss the efforts, techniques and reward of working towards socially and environmentally friendly business practices. In today s world, there are dynamic forces that implore us to change the way we do business: environmental stress, natural resource scarcity, increasing wealth inequality and so on. As you will see from the speakers, today, many people have heard the call and are working diligently to invent new business models. But this quest is wrought with obstacles most business ideas require long research and development time lines and strong financial commitments. It also takes time to convince and educate consumers, and finally, financially viable models are rare. We hope that today s testimonies in today s three tracks Clean Tech, Consumer Goods and Social Business will allow you to evaluate for yourself the effectiveness of current sustainable business practices and separate so-called greenwashing from real solutions. In conclusion, we will show you examples of companies that have either radically modified their business models, or created new ones in The Quest for Lasting Change. The head start that these companies have made gives us a great learning tool and gives us a glimpse into the possible future of our lives. We are looking forward to your participation. SCHEDULE 09:00 10:00 10:30 Opening Session Welcome by Valerie Gauthier, Visions of Leadership Chair Rio 2012 Earth Summit: A key milestone in the quest for lasting change Keynote Speech: Brice Lalonde, Executive Coordinator UN Conference Rio 2012 Coffee Break Introductory Session: What is Cleantech? Louis Senlis, Conference Director & the 2011 SBC Team CleanTech Consumer Goods Social Business Introductory Session: A look into Consumer Goods Introductory Session: Socially responsible business trends 12:30 Why is a focus on CleanTech important to the future? Food: building a sustainable future for a global community How small/big players are addressing social challenges? Networking Lunch in Hall d honneur (by invitation only) 14:00 15:30 16:00 17:30 18:00 19:30 Taking CleanTech from a garage idea to the marketplace Coffee Break Cleantech enterprises in the marketplace: Smart Grids Cleantech enterprises in the marketplace : Smart Sensors Coffee Break Sourcing for Sustainability Redesigning fashion industry to change buying habits Social responsibility in the health care industry Innovations in socially responsible investments Closing Session Emerging New Business Models: A sustainable lasting change in our society and our economy Keynote Speech: Jean-Marc Jancovici, President, The Shift Project Panelists from Energy pool, Michelin, Reuters Market Light, and Quattrolibri

3 Keynote Speakers opening session: rio 2012 earth summit The next United Nations Conference on Sustainable Development will take place in Brazil in The Conference will mark the 20th anniversary of the 1992 UN Conference on Environment and Development where 172 governments adopted The Rio Declaration, consisting of 27 principles intended to guide future sustainable development around the world. The objectives of Rio+20 are to secure renewed political commitment for sustainable development, assess the progress to date and the remaining gaps in the implementation of the outcomes of the major summits on sustainable development, and address new challenges. For the opening session of the HEC SBC, we are honored to welcome Brice Lalonde, one of the two Executive Coordinators of Rio After putting Rio 2012 in perspective with other international summits like Copenhagen and Cancun, Mr. Lalonde will inform us of the expected outcomes of Rio 2012 and will discuss new emerging global challenges. Throughout his speech, Mr. Lalonde will highlight the importance of political commitments to drive economical actors to act toward lasting changes. Brice Lalonde is foremost an environmental activist and founded of the political party Génération Ecologie, which resulted in a runaway electoral success in As a student at Sorbonne he was one of the leaders of the Union nationale des étudiants de france (UNEF), the French National Students' Union, which brought France to a standstill with protests and riots in the late 60s. From he was French Minister of environment of France. While mayor of Saint-Briac-sur- Mer, a small Breton village, he also worked as consultant on environment and development, visiting many African countries, focusing on access to energy, reducing deforestation and combating desertification. In 2007 he became the chair of the Round Table for Sustainable Development in the OECD. In September of the same year, Mr. Lalonde became the French ambassador in charge of international negotiations on climate change. CLOSING session: Emerging New Business Models Keynote Speech by Jean-Marc Jancovici President, The Shift Project Closing Panel: Emerging New Business Models: A sustainable, lasting change in our society and our economy Moderator : Julien Dossier, Quattrolibri Matthieu Casasole, Head of Business Development, Energy pool Stephane Mamelle, Program Director, Michelin Ranjit Pawar, VP Operations, Reuters Market Light This session will provide insights into the reasons why we need to change our society and economy, thanks to the thought leader Jean-Marc Jancovici, who will discuss climate change and energy issues. The companies represented in this panel have been amongst the first to implement breakthrough business models and address sustainability issues: Michelin provides a benchmark example for the product to service new business model, with its Michelin Fleet Solutions. The start-up Energy pool has successfully implemented a new demand/response model in the French electricity market, which is a key issue for the government in order to decrease electricity consumption. Finally, we will have the chance to discuss the bottom of the pyramid (BOP) business model of Reuters Market Light, a Reuters subsidiary, which has developed a service providing SMS to farmers in India, who do not have access to the internet. SMS services provoide farmers with Information on weather forecasts and crop management, hence increasing the farmers productivity significantly. Jean-Marc Jancovici is a thought leader in the sustainable development world, having notably managed to convey the climate change issues to the wider public audience through his speeches & books, including the best selling essay C est maintenant, 3 ans pour sauver la planète!. Having graduated from Polytechnique and Telecomm ParisTech, his career highlights, include the creation of the Ademe bilan carbone, the reference in the French market for assessing green house gases emissions, co-founding Carbone 4 consultancy in 2007, working for large corporations and assessing their carbon risks and strategies, becoming in 2010, president of The Shift Project, an action tank providing insights and actions to decision makers and political leaders on how to phase out of fossils fuels from our economy, as fast as possible.

4 why choose cleantech smart grids cleantech Explore CleanTech through its life cycle: from the genesis of an idea, to funding a development, to bringing the technology to market. The pressure on the available resources on our planet is driving stakeholders in today s economy to create better ways to use these resources. Companies need to adapt, adopt newer technologies and focus on innovation to stay competitive. The CleanTech track will explore the life cycle of a garage idea through the ecosystem where startups, investors and big companies are working together to bring cleantech innovations to market. What is CleanTech -- Defining CleanTech: What are the major challenges, what is the global market, and further, what are the future opportunities for investment, development and recruitment? A discussion between two industry leaders. Philippe Martin, Senior VP Innovation & Research, Veolia Jean-Michel Gauthier, Global Partner, Energy & Resources, Deloitte, HEC Professor Why is CleanTech important to us? -- Diversified speakers discuss issues including why do they believe CleanTech is important? What drives their investment and development decisions? What collaboration opportunities exist? Moderator: Francois Tibi, Partner, BCG Carlos Haertel, Director, Global Resarch Europe, GE Christopher Hoffmann, Partner, Zouk Ventures Manuel Flam, French environment ministry Nick Johnstone, Director, OECD Pascal Mauberger, CEO, McPhy From the garage to the market -- Discuss the steps involved in getting a new technology from lab to the market and the challenges along the way. Follow an idea from its innovation, to technological development, follwed by taking it to market, finding partners, and finally the complete financing process. Moderator: To Be Confirmed Marie-Anne Brodschii, VP Innovation, Veolia Lionel Cormier, Partner, Demeter and Partners Alessio Beverina, Partner, Sofinnova Matthew L. Scullin, Founder & CEO, Alphabet Energy the cleantech lifecycle Smart grids -- We hear the strategy and perspectives of players in the Smart grid ecosystem. The heavy investment required evokes many questions. How do system-integrators overcome barriers from proprietary technologies? How do solution-providers lower R&D cost and enhance reusability? Moderator: Vincent Pilloy, CEO, Inov360 Philippe Chain, Chief Engineer, Electric Vehichles, Renault Olivier Normand, Head of EDF smart grid practice, EDF Alicia Carrasco, EMEA Regulatory Director, emeter Pascal Julienne, EMEA Chairman and CEO, BPL Global Smart sensors -- With smart sensor solution providers focused on vertically-specific markets, what is the outlook and challenges in each market? How can player leverage similarity hence success in each market? How can players promote convergence of wireless communication protocol to reduce cost? Moderator: Vincent Pilloy, CEO, Inov360 Assaf Barnea, CEO, Kinrot Ventures Michael T. Volling, Director of Product, Sensys Networks Zachary Gentry, Co-founder, Adura Technologies

5 Consumer goods Do consumers really want what they say they want? Are they ready to make the important changes, and sacrifices to achieve sustainable consumption? The Consumer Goods track will explore these issues from the business perspective, highlighting real-life experiences, and exploring the challenges we face in order to achieve lasting change for tomorrow. In particular, this track will take a focus on the food and apparel industries, as well as the important role of sourcing in creating consumer products. sustainability and the food industry Myths and truths about sustainability in consumer goods -- Learn the five facts and five myths about how companies are (and are not) adopting sustainable business practices Marc Alias, Consumer Goods Sustainability Consultant Food: Building a sustainable future for a global community -- Explore various opportunities and challenges faced by businesses working towards improving sustainable food production and consumption patterns. Consumer behavior, changing business models, healthy living, emerging markets and more will be explored and will be illustrated through current company initiatives and past experiences. Moderator: Maia Baudelaire, CEO, I Love My Diet Coach Bruno Witvoët, CEO France, Unilever Ivan Le Mintier, Managing Partner, ICTHYS Developpement Henri Rieux, VP Corporate Affairs, Bunge Neil Barrett, Global VP Sustainable Development, Sodexo sourcing Sourcing in Consumer Goods -- Explore the different initiatives of firms across a range of products, covering the challenges and opportunities faced by companies as well as the impact on local communities and consumers. Moderator: Thierry Fornas, President, Ecoact Claude Fromageot, Director R&D, Yves Rocher G. Clement, Director Marketing & Sales South Europe, ArjoWiggins Graphic Bea Buyle, Global Sustainability Manager, Procter & Gamble Arnaud Rolland, Sustainability Director, Coca Cola Entreprise Sustainability in the Fashion Industry -- This panel will be a roundtable discussion between speakers from companies with diverse sustainability philosophies. The discussion will highlight the industry s responsibility, current opportunities in sustainability. Moderator: Elisa Niemtzow, Principal, Sequoia Lab Jerome Schatzman, CEO, Tudo Bom? Niels Egelund, CEO, Noir Illuminati Filippo Ricci, CEO, From Somewhere Esther Speck, Mountain Equipment Co-op fashion & Apparel

6 Social business The Social Business Track of the HEC Sustainable Business conference will bring together leaders from health care, finance, energy and other industries to discuss the latest developments in pursuing triple bottom line returns. The track is divided into three panels, focusing on adaptations by start-ups and traditional players to the sustainable business landscape, the rapidly growing socially responsible investment sector, and sustainability in the health care industry. social business investing in responsibility Trends in social responsible business -- A look at the overriding themes in socially responsible business from business models to the forces driving companies to give back. Brian Walsh, Corporate Social Engagement, Liquidnet The Social Business Panel -- The Social Business Panel will bring together leaders from the corporate world as well as newer entrants to the market place to discuss how the pursuit of triple bottom line returns influences business strategy. Moderator: Laurence Grandcolas, Ashoka Christophe Poline, Head of BipBop Program, Schneider Electric, Thomas Andre, Access to Energy Program Coordinator, Schneider Electric Antonella Desneux, Sutainable development manager, SFR Margault Phelip, Project Manager, Emmaus Defi Nick Sireau, Senior Advisor, SolarAid Yves Eonnet, CEO, TagPay Sustainability in the Health Care Industry -- Executives from research, academia and industry in the pharmaceutical and biotech sector join together to discuss ways to promote sustainability and access to critical health care services in the parts of the world that need it most. Moderator: Laurent Maruani, Head of Marketing Department, HEC Gilles Lhernould, SVP Corporate Social Responsibility, Sanofi-Aventis Dominique Blanc, VP Hospital & Healthcare Solutions, GE Healthcare Paul Caroly, Secretary General, Institut Curie healthcare industry Socially Responsible Investment The Socially Responsible Investment Panel will include speakers from organizations like Bamboo Finance and McKinsey & Co. The panel will discuss developments in the fast-growing socially responsible investment sector. Moderator: Emilie Goodall, Senior Investment Manager, CAF Venturesome Anne-Catherine Husson-Traore, CEO, Novethic J.P. Klumpp, CEO, BlueOrchard Finance Karen Hadem, Senior Expert, Social Sector Office, McKinsey & Co. Nalini Tarakeshwar, The Children s Investment Fund Foundation Robin Edme, Managing Partner, Maqassar

7 Conference Organizers The Sustainable Business Conference is a 100% student run organization with participation from various HEC Paris programs including the Full time MBA and master in Sustainable Development. General Coordinator Louis Senlis Marketing / Communication Gustavo Gonzalez Shiho Kusabiraki Alexander Onish Fred Chung Jeev Sahoo Fung-Fung Wu Mailys Suncic Abira Chatterjee Opening / closing panels Oroel Praena Segura Michaela Tibi Partnerships / Sponsorships Louis Senlis Jessica Gamburg Finance Mauro Romaldini Logistics Arvind Kidambi Kaustav Roy TRACK / CLEANTECH Amit Bhatt Arturs Smilkstins Keiichiro Inui Eugene Wang TRACK / CONSUMER GOODS Chase Brisbin Justine Fung Jennifer Cheong Susanna Tang TRACK / SOCIAL BUSINESS Peter Siegesmund Catherine Shu-Ling Tan Baptiste Boudard Pauline Johner Heuze Marion Vallet-Moison RECyCLED PAPER PROVIDED BY By printing this brochure on CyclusPrint, an Arjowiggins Graphic 100% recycled paper, European Ecolabel certified, rather than a non-recycled paper, the greenhouse gases emissions were reduced by 45%. (Calculated by The CarbonNeutral Company) CARBON OFFSETTING COURTESY OF ecoact has graciously agreed to offset 100% of the energy used to organize and run this conference including transportation for the speakers. EcoAct, a major carbon strategy operator in Europe, offers consultancy to organizations wishing to develop their environmental approach, reduce their carbon footprint, anticipate regulatory developments, and lessen their dependency to fossile fuels. To facilitate sustainable development management and to guarantee its integration within organizations, EcoAct created EcoDev: a unique collaborative tool integrated into environmental consultancy services. For more information, please visit:

8 Financial Partners Veolia Environnement is the worldwide leader in environmental services. With operations on every continent we provide customized solutions to meet the needs of municipal and industrial customers in four complementary segments: water, environmental services, energy services and passenger transportation. Around the world, our technology helps fight climate change, preserves natural resources and improves living conditions in towns and cities. Communicating. Cooperating. Combining strengths. Providing the right resources to bring great ideas to market. This is our idea of innovation. The Veolia Innovation Accelerator will tap the creative energy of cleantech innovators to provide solutions to more communities and markets. Sponsors Arjowiggins Graphic is a Leader in Environmental and Innovative Solutions for Paper Based Communication. Innovation and Sustainable Development are key drivers in the company s strategy, which translates into the recent launch of the widest range of white recycled papers, Cocoon; and a strong partnership policy with key players in Sustainable Development : Arjowiggins Graphic is WWF France strategic partner since Media Partners Over the past 40 years, the Carrefour group has grown to become one of the world s leading distribution groups. The world s secondlargest retailer and the largest in Europe, the group currently operates four main grocery store formats: hypermarkets, supermarkets, hard discount and convenience stores. The Carrefour group currently has over 15,500 stores, either company-operated or franchises. hec-sbc.org

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