EEO PUBLIC FILE REPORT FOR STATION WATE-TV KNOXVILLE, TENNESSEE. This EEO Public File Report Covers the One-Year Period From 4/1/12 to 3/22/13
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1 EEO PUBLIC FILE REPORT FOR STATION WATE-TV KNOXVILLE, TENNESSEE This EEO Public File Report Covers the One-Year Period From 4/1/12 to 3/22/13
2 EEO PUBLIC FILE REPORT This EEO Public File Report is filed in Station WATE-TV s public inspection file pursuant to Section (c)(6) of the Federal Communications Commission s ( FCC ) rules. During the one-year period from 4/01/12 to 3/22/13, the station filled the following fulltime vacancies: Account Executive Weekend Morning Anchor/Reporter Video Editor General Assignment Reporter Director/Technical Media Operator Video Journalist (2) Digital Account Executive Media Coordinator The station interviewed a total of 56 people for all full-time vacancies during the period covered in this report. The following are the recruitment sources that referred interviewees during the period covered in this report and the cumulative number of interviewees referred by each: Recruitment Source Total Number of Interviewees Referred TV Jobs.com 7 WATE-TV Bulletin Board 8 WATE-TV Employee Referral 14 WATE-TV Website 27 A full listing of all sources notified of vacancies during this reporting period is below. All sources below that are not listed above referred no interviewees during the period covered in this report. 2
3 Attachment A contains the following information for each full-time vacancy: The recruitment source(s) used to fill each vacancy, identified by name, address, contact person and telephone number; The recruitment source that referred the hiree for each full-time vacancy; The total number of persons interviewed for each full-time vacancy; and The total number of interviewees referred by each recruitment source used in connection with each vacancy. Attachment B contains a list and a brief description of menu option activities undertaken pursuant to the FCC s EEO rules during the time period covered by this report. 3
4 ATTACHMENT A EEO INFORMATION FOR FULL-TIME VACANCIES 4
5 FULL-TIME VACANCY EEO INFORMATION Recruitment Source that Job Title of Vacancy: Account Executive Referred the Hiree: WATE-TV Employee Referral (Natalia Lambaren, Account Executive) Date Vacancy Opened: 2/29/12 Total Number of Persons Date Vacancy Filled: 4/19/12 Interviewed for the Vacancy: 10 Recruitment Sources Used to Fill the Vacancy Total Number of Interviewees Did the Referred by the Source Name of Source for the Request Recruitment Source Address Contact Person Telephone Number Vacancy tification? WATE-TV Employee Referral 1306 N. Broadway Street Natalia Lambaren P: (865) N/A WATE-TV Website 1306 N. Broadway Street Melanie Morris P: (865) N/A 5
6 FULL-TIME VACANCY EEO INFORMATION Job Title of Vacancy: Weekend Morning Anchor/Reporter Recruitment Source that Referred the Hiree: TVJobs.com Date Vacancy Opened: 4/5/12 Total Number of Persons Date Vacancy Filled: 7/5/12 Interviewed for the Vacancy: 6 Recruitment Sources Used to Fill the Vacancy Total Number of Interviewees Did the Referred by the Source Name of Source for the Request Recruitment Source Address Contact Person Telephone Number Vacancy tification? TVJobs.com Broadcast Employment Services P: (760) Mark Holloway P.O. Box 4116 F: (760) Oceanside, CA mmorris@wate.com WATE-TV Bulletin Board 1306 N. Broadway Street Melanie Morris P: (865) F: (865) N/A jfoster@wate.com WATE-TV Employee Referral 1306 N. Broadway Street Jamie Foster P: (865) N/A WATE-TV Website 1306 N. Broadway Street Melanie Morris P: (865) N/A 6
7 FULL-TIME VACANCY EEO INFORMATION Recruitment Source that Job Title of Vacancy: Video Editor Referred the Hiree: WATE-TV Employee Referral Date Vacancy Opened: 4/25/12 Date Vacancy Filled: 6/4/12 Total Number of Persons Interviewed for the Vacancy: 6 Recruitment Sources Used to Fill the Vacancy Total Number of Interviewees Did the Referred by the Source Name of Source for the Request Recruitment Source Address Contact Person Telephone Number Vacancy tification? TVJobs.com Broadcast Employment Services P.O. Box 4116 Oceanside, CA P: (760) Mark Holloway 1 F: (760) WATE-TV Bulletin Board mmorris@wate.com P: (865) N. Broadway Street Melanie Morris 1 N/A F: (865) WATE-TV Employee Referral 1306 N. Broadway Street Unknown P: (865) N/A WATE-TV Website 1306 N. Broadway Street Melanie Morris P: (865) N/A 7
8 FULL-TIME VACANCY EEO INFORMATION Recruitment Source that WATE-TV Bulletin Board Job Title of Vacancy: General Assignment Reporter Referred the Hiree: (Internal Candidate) Date Vacancy Opened: 7/25/12 Total Number of Persons Date Vacancy Filled: 10/22/12 Interviewed for the Vacancy: 6 Recruitment Sources Used to Fill the Vacancy Total Number of Interviewees Did the Referred by the Source Name of Source for the Request Recruitment Source Address Contact Person Telephone Number Vacancy tification? mmorris@wate.com WATE-TV Bulletin Board 1306 N. Broadway Street Melanie Morris P: (865) F: (865) N/A mkrafcik@wate.com WATE-TV Employee Referral 1306 N. Broadway Street Mike Krafcik P: (865) N/A scoy@wate.com WATE-TV Employee Referral 1306 N. Broadway Street Steve Coy P: (865) N/A WATE-TV Website N. Broadway Street Melanie Morris P: (865) N/A 8
9 FULL-TIME VACANCY EEO INFORMATION Recruitment Source that Job Title of Vacancy: Video Journalist Referred the Hiree: TVJobs.com Date Vacancy Opened: 7/25/12 Date Vacancy Filled: 10/16/12 Total Number of Persons Interviewed for the Vacancy: 6 Recruitment Sources Used to Fill the Vacancy Total Number of Interviewees Did the Referred by the Source Name of Source for the Request Recruitment Source Address Contact Person Telephone Number Vacancy tification? TVJobs.com Broadcast Employment Services P: (760) Mark Holloway P.O. Box 4116 F: (760) Oceanside, CA mmorris@wate.com P: (865) WATE-TV Bulletin Board 1306 N. Broadway Street Melanie Morris 1 N/A F: (865) jfoster@wate.com WATE-TV Employee Referral 1306 N. Broadway Street Jamie Foster P: (865) N/A WATE-TV Website 1306 N. Broadway Street Melanie Morris P: (865) N/A 9
10 FULL-TIME VACANCY EEO INFORMATION Job Title of Vacancy: Director/Technical Media Operator Recruitment Source that Referred the Hiree: WATE-TV Bulletin Board (Internal Candidate) Date Vacancy Opened: 9/4/12 Date Vacancy Filled: 10/16/12 Total Number of Persons Interviewed for the Vacancy: 5 Recruitment Sources Used to Fill the Vacancy Total Number of Interviewees Did the Referred by the Source Name of Source for the Request Recruitment Source Address Contact Person Telephone Number Vacancy tification? mmorris@wate.com P: (865) WATE-TV Bulletin Board 1306 N. Broadway Street Melanie Morris 1 N/A F: (865) WATE-TV Website 1306 N. Broadway Street Melanie Morris P: (865) N/A 10
11 FULL-TIME VACANCY EEO INFORMATION Recruitment Source that Job Title of Vacancy: Video Journalist Referred the Hiree: TVJobs.com Date Vacancy Opened: 10/18/12 Total Number of Persons Date Vacancy Filled: 1/31/13 Interviewed for the Vacancy: 6 Recruitment Sources Used to Fill the Vacancy Total Number of Interviewees Did the Referred by the Source Name of Source for the Request Recruitment Source Address Contact Person Telephone Number Vacancy tification? TVJobs.com Broadcast Employment Services P: (760) Mark Holloway P.O. Box 4116 F: (760) Oceanside, CA gpatterson@wate.com WATE-TV Employee Referral 1306 N. Broadway Street Gene Patterson P: (865) N/A WATE-TV Website 1306 N. Broadway Street Melanie Morris P: (865) N/A 11
12 FULL-TIME VACANCY EEO INFORMATION Recruitment Source that WATE-TV Employee Referral Job Title of Vacancy: Digital Account Executive Referred the Hiree: (Sarah Burton, Sales Manager) Date Vacancy Opened: 11/16/12 Total Number of Persons Date Vacancy Filled: 1/30/13 Interviewed for the Vacancy: 5 Recruitment Sources Used to Fill the Vacancy Total Number of Interviewees Did the Referred by the Source Name of Source for the Request Recruitment Source Address Contact Person Telephone Number Vacancy tification? WATE-TV Bulletin Board mmorris@wate.com 1306 N. Broadway Street P: (865) Melanie Morris 1 N/A F: (865) sburton@wate.com WATE-TV Employee Referral 1306 N. Broadway Street Sarah Burton P: (865) N/A WATE-TV Website 1306 N. Broadway Street Melanie Morris P: (865) N/A 12
13 FULL-TIME VACANCY EEO INFORMATION Job Title of Vacancy: Media Coordinator Recruitment Source that Referred the Hiree: WATE-TV Employee Referral (Tom Becker, Local Sales Manager) Date Vacancy Opened: 1/22/13 Date Vacancy Filled: 2/28/13 Total Number of Persons Interviewed for the Vacancy: 6 Recruitment Sources Used to Fill the Vacancy Total Number of Interviewees Did the Referred by the Source Name of Source for the Request Recruitment Source Address Contact Person Telephone Number Vacancy tification? mmorris@wate.com P: (865) WATE-TV Bulletin Board 1306 N. Broadway Street Melanie Morris 1 N/A F: (865) tbecker@wate.com WATE-TV Employee Referral 1306 N. Broadway Street Tom Becker P: (865) N/A WATE-TV Website 1306 N. Broadway Street Melanie Morris P: (865) N/A 13
14 EEO Source List -- Recruitment Sources tified for Every Vacancy Name of Recruitment Source and/or Mailing Address Alabama State University P.O. Box 271 Montgomery, AL Contact Person Telephone and/or Fax Number Preferred Method to be tified of Job Openings Did the Source Request tification? Ella Tucker P: (334) Carson Newman College 2130 Branner Avenue Donnie Newman P: (865) Yes Jefferson City, TN Corporate Connections 531 Henley Street, Suite 520 Knoxville, TN P: (865) Tina Jones Yes F: (865) East Tennessee State University Dept. of Communication P.O. Box Johnson City, TN P: (423) Amber Kinser F: (423) P: (276) Emory & Henry College P.O. Box 947 Amanda Gardner F: (276) Emory, VA Entertainment Employment Journal entjournal.com Attn: Gregorio Carbajal P.O. Box Corpus Christi, TX P: (361) Gregorio Carbajal Yes F: (361) Green Hills Learning Center 1928 Natchez Ave #1800 Kimberly Fowler P: (865) Yes Knoxville, TN
15 Name of Recruitment Source and/or Mailing Address Contact Person Telephone and/or Fax Number Preferred Method to be tified of Job Openings Did the Source Request tification? ITT Technical Institute Technology Drive Knoxville, TN Kevin Cole P: (865) F: (865) Yes KELO-TV 501 South Phillips Ave. Sioux Falls, SD Becky Otto P: (605) F: (605) KLFY-TV 1808 Eraste Landry Rd. Lafayette, LA Nanette Lavergne P: (337) F: (337) Knoxville Area Urban League 1514 East Fifth Avenue Bill Myers P: (865) F: (865) KRON-TV 1001 Van Ness Avenue San Francisco, CA Debra Chambers P: (415) KWQC-TV 805 Brady Street Davenport, IA Katie Kester P: (563) F: (563) Maryville College Center for Calling and Career 502 East Lamar Alexander Pkwy Maryville, TN Tracy Gartmann P: (865) F: (865) NAACP of Oak Ridge P.O. Box 6165 Oak Ridge, TN Jean A. Shaakir-Ali none listed Yes Pellissippi State Technical Community College Hardin Valley Rd. P.O. Box Knoxville, TN Carolyn Carson P: (865) F: (865) Yes South College 720 rth 5 th Ave. Gary Taylor P: (865) F: (865)
16 Name of Recruitment Source and/or Mailing Address Contact Person Telephone and/or Fax Number Preferred Method to be tified of Job Openings Did the Source Request tification? Tennessee Career Center Knoxville 1610 University Ave. Knoxville, TN Ray Abbas P: (865) F: (865) Tennessee Technology Center 821 W. Louise Ave. Knoxville, TN Steve Rodgers P: (423) F: (423) The Equality Herald Beth Maples-Bays P: (865) Yes Tennessee Department of Employment Security Labor and Workforce Development Job Service 415 Walnut Street Knoxville, TN Ginger Armstrong P: (865) F: (865) TVJobs.com Broadcast Employment Services P.O. Box 4116 Oceanside, CA Mark Holloway P: (760) F: (760) Website University of Kentucky School of Journalism and Telecommunications 107 Grehan Building Lexington, KY Beth Barnes P: (859) F: (859) University of Tennessee Department of Journalism and Electronic Media 333 Communications Building Knoxville, TN Deborah Douglas P: (865) F: (865) Wallace Memorial Baptist Church 701 Merchant Drive Knoxville, TN Kent Williams P: (865) Yes Walters State Community College 500 S. Davy Crockett Parkway Morristown, TN Debbie Jones P: (423) F: (423)
17 Name of Recruitment Source and/or Mailing Address Contact Person Telephone and/or Fax Number Preferred Method to be tified of Job Openings Did the Source Request tification? WATE-TV Bulletin Board 1306 N. Broadway Street Melanie Morris P: (865) F: (865) Yes WATE-TV Website N. Broadway Street Melanie Morris P: (865) Website N/A WBAY-TV 115 S. Jefferson St. Green Bay, WI Melissa Feldman P: (920) F: (920) WKRN-TV 441 Murfreesboro Road Nashville, TN Barry Cunningham P: (615) F: (615) WLNS-TV P.O. Box Lansing, MI Cindy Ward P: (517) F: (517) WRIC-TV 301 Arboretum Place Richmond, VA Brenda Kump P: (804) F: (804) WTEN-TV 341 rthern Blvd. Albany, NY Human Resources P: (518) F: (518) YWCA of Knoxville 420 West Clinch Ave. Knoxville, TN JoAnn Rothery P: (865) F: (865)
18 EEO Source List -- Recruitment Sources tified for Some but t All Vacancies Name of Recruitment Source and/or Mailing Address Contact Person Telephone and/or Fax Number Preferred Method to be tified of Job Openings Did the Source Request tification? Medialine.com medialine@medialine.com P.O. Box Pacific Groove, CA Mark Shilstone P: (800) F: (831) On Website te: Medialine.com served as a recruitment source for openings in the News Department only. 18
19 ATTACHMENT B MENU OPTION ACTIVITIES 19
20 MENU OPTION ACTIVITIES 4/1/12-3/22/13 Station WATE has engaged in the following outreach activities during the year covered by this report: Activity Classification * Type of Activity Brief Description 1 4 Job Fairs Boy Scout Tours/Merit Badges -WATE-TV personnel from News, Creative Services, Production, and Programming attended the University of Tennessee College of Communication & Information Job & Internship Fair on 10/24/12. Approximately 300 college students attended the event. Job and internship applications were accepted from students. -Don Dare, WATE-TV Reporter, hosted 5 tours of the station for local Boy Scout Troops on the following dates: 11/26/12, 12/3/12, 1/14/13, 1/15/13, and 3/6/13. During these tours he provides the Scouts with career information specific to broadcasting jobs in Engineering, News, Production, Creative Services, and Sales. st rd -For 1-3 graders, the requirement is to visit a TV station, find out what types of programs are broadcast, and discover what types of jobs they could do at a TV station and what they would need to do to work in television. th th -For 4 and 5 graders, the requirement is to visit a TV newsroom, 4 Career Readiness Workshop find out where news comes from and how to write a news story, find out what you have to do to become a news reporter or producer, and what schooling or education is necessary. -For Boy Scouts who are in the 6 th through 12 th grades and working on a Communication Merit Badge, the requirement is to visit at TV newsroom, learn about different types of jobs that are available, and what you would need to do to qualify for one of the jobs. They also find out what elements go into a TV news story and how to go about writing it. -Melanie Morris, Director of Programming and Development, facilitated a career readiness workshop at the Knox Area Urban League on 9/13/12. The title of the presentation was Jobs in Media and Communications, which covered radio, television, print, and digital opportunities, the educational and experience background needed for various positions, and helpful resources for those looking for employment in the media industry. 5 Internship Program -WATE-TV partners with area colleges and universities in a program designed to give students applicable career experience. Participation for the period covered in this report was 16 students. These students worked in the departments of News, Weather, Sports, Production, or Creative Services, depending upon the student s specific area of study. These interns represented the following schools: University of Tennessee, University of Mississippi, and Mississippi State University. 10 Job Shadows -WATE-TV hosted 10 Carter Middle School students from Junior Achievement for the Groundhog Job Shadow Day on 2/27/13. Personnel from News, Programming, Production, and Creative Services served as mentors and provided insight into careers in broadcasting. Students also got to view live newscast and get a green screen demonstration. 20
21 10 Career Fairs 10 Station Tours -Station personnel from News and Weather attended the Project Grad College and Career Fair at Austin-East Magnet High School on 11/19/12. Students got to visit with WATE-TV on-air personnel and discuss various career opportunities in broadcasting. -Station personnel from News, Creative Services, and Programming attended the 2013 Knox County Schools Career Day on 2/26/13. The career day is open to all 8 th -12 th grade students in Knox County and their parents or guardians. Attendance was around 2000 people and included students from 14 middle schools and various high schools. Careers in television and the education/training required for each were topics of discussion with students visiting the booth. -Melanie Morris, Director of Programming and Development, hosted a tour for 10 adults from the University of Tennessee Center Literacy, Education, and Employment as a part of Disability Mentoring Day on 10/18/12 and a tour for 15 Girl Scouts and their parents on 3/21/13. The tours included visits to the newsroom, studio, and control rooms. Attendees talked with various news and production personnel before watching a live newscast. * For Activity Classification use numbers 1 through 16 in accordance with the following: 1. Participation in at least four job fairs by station personnel who have substantial responsibility in making hiring decisions; 2. Hosting of at least one job fair; 3. Co-sponsoring of at least one job fair with organizations in the business and professional community whose membership includes substantial participation by women and minorities; 4. Participation in at least four events, including conventions, career days, workshops, and similar activities, sponsored by organizations representing groups present in the community interested in broadcast employment issues; 5. Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment; 6. Participation in job banks, Internet programs, and other programs designed to promote outreach generally (i.e., outreach that is not primarily directed to providing notification of specific job vacancies); 7. Participation in scholarship programs designed to assist students interested in pursuing a career in broadcasting; 8. Establishment of training programs designed to enable station personnel to acquire skills that could qualify them for higher level positions; 9. Establishment of a mentoring program for station personnel; 10. Participation in at least four events or programs sponsored by educational institutions relating to career opportunities in broadcasting; 11. Sponsorship of at least two events in the community designed to inform and educate members of the public about employment opportunities in broadcasting; 12. Listing of each upper-level category opening in a job bank or newsletter of media trade groups whose membership includes substantial participation by women and minorities; 13. Provision of assistance to unaffiliated non-profit entities in the maintenance of web sites that provide counseling on the process of searching for broadcast employment and/or other career development assistance pertinent to broadcasting; 14. Provision of training to management level personnel as to methods of ensuring equal employment opportunity and preventing discrimination; 15. Provision of training to personnel of unaffiliated non-profit organizations interested in broadcast employment opportunities that would enable them to better refer job candidates for broadcast positions; 16. Participation in other activities designed by the station reasonably calculated to further the goal of disseminating information as to employment opportunities in broadcasting to job candidates who might otherwise be unaware of such opportunities. 21
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