Introduction. Sounds like a dream come true? Well, that s just one of the wonderful things an internet business can do for you.

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2 Introduction Do you ever feel there s never enough money...that no matter how long or hard you work...really no matter WHAT you do...you only ever seem to just get by? This is a very common feeling amongst everyday working Australians. If you rely solely on a day job without any kind of business to give you leverage it s very hard to get out of the rat race. It may surprise you, but many entrepreneurs and business owners also feel trapped and seek a greater level of freedom. The reality is that you need to implement a business system for getting wealthy and achieving true financial freedom for you and your family. Over the last few years there has been massive growth in Australia of rebellious business owners, marketers, entrepreneurs and employees turning to internet businesses to create their very own automatic, online money making machines. The good news is, if you set it up right, the "little guy" really can compete with and even become a "big guy" on the internet. But you must know, or learn, what you are doing. Imagine a cheque turning up in your mailbox every week... or randomly clicking a few buttons to go to your internet bank account, just for the fun of seeing how much extra cash has landed there...enough to pay all your bills, and then some. Sounds like a dream come true? Well, that s just one of the wonderful things an internet business can do for you. One of the best things about having an internet business is the security of having a second income. No more worrying about whether or not your day job is going to be there tomorrow, and no more just getting by. Of course there s every chance your internet business will grow enough so you won t need your day job any more. Imagine the immense satisfaction of sacking your boss or selling that time consuming bricks and mortar business, simply because you now had the cash to cover every eventuality. We can tell you from firsthand experience how great it feels the first day you don t need to go into work anymore, knowing your online business is chugging away making money for you, while you relax. Another wonderful thing about an internet business is if you set it up right, it produces passive income. That means you re not exchanging your hours for dollars. The lead and the money keeps rolling in, whether you re working hard or lying on the beach.

3 Now that s freedom! BUT and there s always a But like every business there is a right way of going about it and a wrong way of going about it. If you don t invest in yourself and learn the right way you could easily go down the wrong path and become one of those dispirited whingers who complain, That internet stuff doesn t work. This Crack the Internet Code Report is your best chance to discover how the gurus do it by getting the latest techniques, strategies and secrets from the SOURCE. Reading it will shortcut your journey to internet mastery allowing beginners to instantly get up to speed and veterans wisely eager for a comprehensive overhaul to make the necessary adjustments. There is hidden profit producing GOLD for every entrepreneur, business owner, opportunity seeker and sales professional in the pages that follow. Want to Make a Fortune from the Internet NO CHANCE!...Unless You Set it Up the RIGHT Way at the Start...Here s How... Read on to discover the 5 Keys to Cracking the Internet Code so you can finally start to live the life you deserve.

4 Crack the Internet Code Key No 1: The Right Hungry Passionate Market Most people when consuming Internet Marketing material skim over the niche or market section thinking yep I know that bit when in reality from our experience many haven t got it right in their own businesses. We get the opportunity to work with many business owners and on many different Internet Businesses, and roughly 90% of the businesses that are struggling have this step wrong. The most common mistake we see is people choosing a niche they are interested in because they already have the product created or at least have the concept in mind. So how do we define our Niche Market. Here s the formula we follow: A niche is an easily targeted group who (have an action they desire) and (a problem or interest). A Niche needs to be an inch wide and a mile deep, not broad and general this is a key point which is often overlooked. So using these 2 points above, a good example niche may be: Australian Real Estate Agents who want to make more money from their agency. We can easily target this niche because they are a targeted group of people who have a common problem or interest in that they want to make more money from their real estate agency businesses. Another key component of the successful niche is whether or not this group actually have any money and are motivated to spend it. A good niche must have a problem statement associated with it. We want these people to be motivated to take action. The reason why we need a problem statement is so when we provide our product or service we can take them from pain to pleasure. There s more to it than that, but if you actively follow those rules you will be doing better than 90% of the people you are competing with online. As you get more advanced as a marketer over time you may want to change your focus from hungry niche markets to hungry mass markets. This goes into contradiction of basically everything marketers will tell you because most marketers will say you need to go down into a niche market only. Internet Marketers have generally been taught to avoid mass markets because it s too expensive, too hard to go after a mass market and there is

5 too much competition. Although ultimately the bottom line is the reason there is a lot of competition is because that s where the money is. Crack the Internet Code Key No 2: The Power of Free 99 out of 100 new entrepreneurs online are focused on Selling as their primary objective and main focus. This is understandable as most internet marketing gurus to date have been teaching people the old model which is to find a niche, find out what they want and then sell products to them based off what you ve found out about what they want and need. While this is a valid model, it s certainly not the best model to position yourself for lasting success in the NEW Economy and beyond. A recent study by our good friend and colleague Armand Morin showed up something so powerful you can t ignore it. His research showed that of the top 100 websites on the internet 89 of them use a new model. That new model is called the free model. This is not necessarily new to us as we ve been doing it for years, but it is new to most marketers. What we re referring to is, if you look at the major online companies today, like Google, My Space, Facebook, Twitter and YouTube, all of them utilise the 100% FREE model... it costs you nothing to use! Yet most marketers are totally ignoring this model and doing so for very logical, if incorrect reasons. The reason is, they think the free model is only available and will only work for these big companies with huge venture capital behind them. They don t think the average person like ourselves can use this free model to make money on the internet. The way we look at it is that we can debate this all day long but the facts are facts. The free model is here and it s here to stay. It s a great model and it is obviously the right model because the marketplace as a general rule doesn t want to be sold to and this is more the case now more than ever before. What we re talking about specifically here is using the free model to amass a large number of people into our marketing funnel or list so that we can create a relationship with them and then market other products and services over time to them also.

6 So you need to build a website (or a squeeze page section of your website where you drive traffic) where its primary focus is to provide something of value in exchange for your new prospects contact details. Your free offer is about quality not quantity. What you offer is only limited by your imagination, but good examples of what you could use include free reports, videos, audios, newsletters etc. The best free offers we have done have been created by getting into the mind of our prospects and finding out what do they really want and giving them that. Below is just part of an example of how we have done it highly effectively with hundreds of people every day requesting our free report and associated ecourse information. An important point with your opt in offer is to also communicate you are going to follow up with them again, otherwise what people see and hear in their mind is that I m just going to get this free product or service the one time. We want to set up the right relationship from day one so they should look forward to future communication from us. You can achieve this by having an ecourse component to your offer or advising them they will also receive your newsletter on an ongoing basis. See the example below where it tells them to keep a look out for the other cool stuff they are about to receive.

7 Crack the Internet Code Key No 3: The Power of the Up Sell Effectively what you are doing with an upsell is giving away our first product for free as your free offer on the squeeze page, and then on the very next page you ask them to buy something from you. From our experience a free offer with an upsell behind it will result in more sales than a selling directly from the page if you have no relationship with the prospects. So between your Squeeze Page and your Download page offer them an upsell offer. We use the word Offer here because it needs to be compelling to get them across the line to change from just a free transaction prospect to a pulling out their credit card and becoming a paying customer.

8 We ve tested all sorts of different price points for the upsell offer like $27, $47, $67, $97 and $197. Here s what we ve found: lower price upsells like $27 or $47 work best for new prospects who have just come in from new advertisements and web traffic; higher price upsells like $97 and $197 can be far more profitable if you are sending the free offer to your existing list. Here s an example of a current upsell we are running that is aimed at capturing those buyers who are really after a deal. Notice in the example above that we use the Step 3 of 4 so that they know where they are in the process so they don t stop here without progressing on to the free goodies we have promised them on the previous pages. Other gems for you to pick up from this example are: the good use of the professional product images and the clear product discount pricing for our offer

9 We also clearly communicate with them To Be Included with My Free Report so we tie it all in with the original offer nicely and the site visitor knows we haven t forgotten about their original free offer. Obviously not all your site visitors will want to take you up on your up sell so it s important to give them a clear way to move on to the next page if they don t wish to purchase. Here s why this is significant and it is important that you get this Not only are you likely to make a similar amount of sales to if you just sold directly without collecting their details, BUT you now have their details so you can follow up with them for repeat business this leads directly into our next Crack the Internet Code Key

10 Crack the Internet Code Key No 4: The Power of Follow Up Building a list with your free offer rather than trying to sell as your first touch with a prospect allows you to generate a relationship with the people who have put their hand up to say that they are interested in your area of expertise, your products and/or services. You get the opportunity to nurture and educate them and build trust so that when you do make offers there is a high probability of their success because you are not marketing to strangers they feel like they already know you. This way we become a welcome guest rather than an unwanted pest. All successful Internet Marketers (without exception) know that the money is in the lifetime value of the client, not in one off sales. If you are not following up with your prospects and clients you are potentially leaving a huge amount of money on the table. Having a large list or herd with whom you have a good relationship enables you to make good value offers and generate income on a predictable basis. Marketing to your existing leads and clients is nearly always more cost effective than the costly process of continually trying to get new clients. They respect your information, they respect your recommendations because you have something they don t and it is usually information, knowledge about a specific subject. You are an authority in their eyes. So you now need to develop or acquire the rights to products and services that meet your market s wants and needs. These products and services will be your offers for the list. A good way to structure the offers to your list can be using the ascension model. This means that you start off with low price ticket items and build up to have larger priced back end ticket items over time. We also recommend that you build in continuity (residual income) over time. This is where you make the sale once and get paid for it over and over again like with a monthly membership site. Continuity income is one of the key aspects of all successful business and what we like to refer to as the 8th wonder of the world.

11 Crack the Internet Code Key No 5: The Power of Targeted Traffic You can be walking down a quiet side street in a big city and stumble into a shop and think this place is awesome but also notice that there is no one there. The reason why this is the case is because they are missing one essential ingredient, which is Traffic. The same is true online, you can have the best online free site, but if no one knows about it or if you are not getting many visitors it is not going to contribute really well towards your drinking of cocktails on the beach from those glasses with the little umbrellas in them. So, we can safely say that traffic is an essential ingredient in this Successful Internet code. But, not all traffic is equal in terms of its effectiveness. What we want is highly targeted traffic who are interested in our product or service and who preferably visit our site and are pre disposed to buy. In terms of converting sales, visitors who visit your site following hearing you speak to them in person or on stage definitely has the highest conversion ratio and should be encouraged where ever possible. But not everyone is in a position to talk on their feet, so let s look at some of the online options you have available. Main Online Traffic Options (the big hitters): Pay Per Click (PPC) Banner Advertising (Media Buys) Organic Search Engine Optimization Social Media Article Marketing Pay Per Click is our favourite traffic source because it so targeted. Let s focus on it in this section as it is where you will get your biggest wins. Pay Per Click is a great place to start any traffic strategy because you can literally turn it on and off like a tap. The most common and best PPC is Google Adwords. These are the listings that turn up either at the top of Google under the words Sponsored Listings or on the right hand side.

12 PPC, and in particular Google Adwords is the most perfect advertising mechanism ever developed in the history of the internet. The reason we say this is when someone does a Google search they are actively looking in the Google Search engine for products or services that solve the problem they are experiencing right now and having your Ad on that front page at the time they are looking can solve their problem and give you a new customer at the same time. People searching the web simply click your ad to make a purchase or learn more about you and your products or services. A great thing about this system is that you only pay for your ad if someone clicks on it. How much you pay for an ad is usually only a couple of cents, but it is directly related to the amount of Adwords competition in your niche and your knowledge and skill as an Adwords marketer to write relevant and appealing ads. The reality is that never before in the history of Advertising and Marketing has it been possible to spend such a small amount of money, write a couple of ads, and get instant access to millions of people searching for your product or service in such a short period of time. The other main Pay Per Click traffic options you have at your disposal are Yahoo Search Marketing and Microsoft AdCenter. These are Yahoo and Microsoft s versions of Adwords. The advantage of these two pay per click advertising tools for you is they have less competition, so quite often you will find you will get more cost effective advertising here. The downside though is there are less people in these search engines, so they result in less traffic. Facebook Pay Per Click ads are the ads that appear on the right hand side of Facebook. This is a great way of getting a truck load of traffic. The downside of this traffic compared to other pay per click traffic tools is that they are not actively searching to solve a problem, so our experience has been that this traffic doesn t convert into sales as easily as the Google, Yahoo and Microsoft PPC traffic.

13 Next Steps There is only so much we can teach you in one report. The reality is, to give you the best chance of succeeding, you need to invest in yourself and get face to face with us and the underground experts we surround ourselves with. The good news is that StreetSmart Marketing is bringing together the brains behind the internet gurus names for three days of live training that would not ordinarily be available to the general public. Finally discover how the gurus do it by getting the latest techniques, strategies and secrets direct from the SOURCE the No Names behind the scenes the gurus all turn to to help them create their outrageous success. You ll discover how they do it when you attend the Crack the Internet Code Super Conference in Sydney 22, 23, 24 October!! BEST PART: it s FREE apart from a small donation to the VERY worthy cause of ovarian cancer research!!!! To claim your FREE ticket/s (apart from a small $100 donation) and access $3,289 in real FREE money making bonuses including a done for you internet business success blueprint completed live with a coach, go to: www. Allocated seating is limited, so you need to book your seats right now. Go online NOW and get your booking confirmation back via . That s your proof you ve secured your free ticket/s to this event and it in fact guarantees you won t miss out on this cutting edge three days training with the code crackers. Don t be one of those people who let a good thing slip through their fingers. Book NOW.

14 Who are Mal Emery and Greg Cassar and Why Should I Listen to Them? Mal Emery Mal Emery is multimillionaire business owner who has been described by many as Australia s Millionaire Maker. He s also a best-selling author, business coach, speaker and marketing expert. Responsibleandrenownedforthe growingsuccessofsomeofaustralia s well knownbusinessiconstoday,mal Emeryisconsideredthe Guruofthe Guru s andthe CoachoftheCoaches in Australia. Afittingnamereally,consideringthe numberofpeopleandbusinessesonline andofflinethatmalhashelpedturnfrom ordinarytoextraordinaryusinghis street smartmarketingandstrategies. Here sasnapshotofwhyhe sseenasthe goto guyforonlineandoffline businesssuccess: Hasmadeandcontinuestomakemillionsonline,having crackedthe internetcode himself. HisStreetSmartBusinessSchooliswidelyregardedasAustralia ssecret breedinggroundforfuturemillionairesandcontinuestopackvenuesin fourstateseveryeventthatisheld. Beenhiredforhismarketingskillsby100 sofbusinessesinnumerous categories,there salmostnoindustryhehasn tcoached. Hascreatedcomplete milliondollar marketingsystemsfornewand existingbigandsmallbusinesses. Haspresentedhis NoBull marketingstrategiesandtacticsto10,000 sof peoplenationallyandinternationally.

15 Greg Cassar GregCassarishighlysought after InternetMarketingStrategist, EntrepreneurandSpeaker. GreghasspecialisedinInternet Marketingsince2005.Afterseveralyears ofgrindingawayatbotha DayJob and aninternetbusinesshewasabletoleave thedayjobandfocusoninternet Marketingfulltime. Aswellassalessitesinseveralniches GregrunsahighlysuccessfulInternet MarketingStrategyandConsulting Companythatspecialisesin websitesthatsell. Gregisthesecretweaponbehindmanyofthebiggestnamemarketersin Australia,andnowtheUSandUK,drivinghugevolumesoftargetedtrafficto clients websitesandworkingwiththemtoconvertthattrafficintoleads,those leadsintosalesandthosenewcustomersintoloyalfans.