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1 Turn a first impression into a client

2 Search Engine Optimisation Search Engine Marketing Website Design Blogging & Mobile Analytics

3 DISCOVER FINDLAW UK FINDLAW UK Search Potential clients are looking for a law firm like yours right now Turn a first impression into a client The difference between simply having a website and having a great website is turning site visitors into clients. We design websites with your business objectives in mind, so they convey your unique professional image to potential clients and target just the right kinds of cases. Findlaw UK is a legal solution from Thomson Reuters; the world s leading source of intelligent information for businesses and professionals with more than 15 years of online marketing experience in the legal industry. We have developed a simple yet innovative approach to website design and support that delivers tangible results. We can handle the whole process, from concept to design, content to blogging, and unmatched expertise in SEO so you can focus on your clients. Or, if you prefer to be more involved, we can work alongside you, meeting your brief and providing continued support where needed. What matters is that we help drive the kind of traffic you want. Request a FREE audit of your current website Call:

4 THE FINDLAW UK DIFFERENCE KNOWLEDGE With more than 15 years of legal industry and online marketing experience, we understand how people use the internet and can leverage our know how to meet your business goals. CONSULTATION We have an experienced group of legal internet marketing specialists ready with advice on market trends and best practices. DESIGN With expertise in online marketing and branding, FindLaw UK s expert design team develops designs that engage viewers and create positive impressions. CONTENT Using Internet-specific writing techniques, our legally qualified copywriters create persuasive content that attracts and inspires qualified potential clients to place their trust in your firm. VISIBILITY FindLaw UK search engine marketing consultants monitor your website s performance and optimise it, so those seeking your services can find you on the Internet. RESULTS Each month over 250,000 visitors search findlaw.co.uk for legal information or to find a lawyer your firm will also be listed in the directory resulting in qualified leads. INSIGHT FindLaw UK s Performance Analytics Dashboard gives you the ability to monitor trends, measure performance and evaluate your overall marketing investment. MOBILE All FindLaw UK websites are built with a foundational level of mobile optimisation, giving potential clients access to your firm when they are on the go. SUPPORT Dedicated Account Managers provide ongoing assistance, answering questions and ensuring you receive quality services and products that continue to meet your business goals.

5 We help hundreds of small to medium sized law firms enhance their presence online. Whether you are looking to improve your position in Google s rankings, attract more visitors to your website, or convert more of your existing traffic to actual clients, Findlaw UK can work with you to achieve your goals. OPTIMISE YOUR RANKING. ATTRACT MORE CLIENTS. GROW YOUR BUSINESS. Request a FREE audit of your current website Call:

6 EFFECTIVE VISIBILITY We use search engine optimisation strategies to put your site in front of more potential clients as they search for legal help that matches your geographic location and practice areas. Search Engine Optimisation (SEO) Many SEO companies concentrate solely on keywords and linking; our experience means that we understand that it is far more than that. Following Google s best practices, we adopt a holistic approach to making sure that your website is highly visible for the types of searches you are targeting. Traffic Reporting It is important to know whether your marketing efforts are working. We will supply you with a full report of your website s performance, including phone calls/ s generated, visitors and page views. We will also help you analyse what search terms are getting visitors to your site and where those visitors are based. We will help you understand how your website is performing, and suggest ways to keep on improving it. Mobile Sites We offer the option of building your site with responsive design. This means that your site can be viewed equally well through a smart phone, tablet, laptop or desktop PC. COMING SOON Extend your firm s online footprint, influence positive word of mouth and generate efficient and effective social media activity with FindLaw UK s Social Media Solutions.

7 ENGAGING CONTENT AND DESIGN Our approach combines our expert design and navigational expertise with your firm s unique brand and ideas to create site content that is appealing, easy to navigate and represents your firm effectively. Website Content This is what convinces your prospects that you can help them, and that they should call you. We write the content for you using methods that ensure your content is found and ranked highly by Google and other search engines. Website Design Our award winning designers will deliver a modern, functional bespoke design that reflects the values and personality of your firm. We follow current best practices that ensure that your website is user-friendly. Alternatively you can choose from one of our many templates. Animation Visually enticing design animation can capture site visitors attention and get your key messages across quickly. Blogging Many law firms would like to have social interaction with their customers, but simply don t have the time. We can supply you with a user-friendly tool to help you blog quickly and efficiently. We can also offer a service where we blog on your behalf, leaving you to get on with your day to day job. Request a FREE audit of your current website Call:

8 CONVERSION AND SUPPORT We ll work with you to build tools so visitors can contact you easily and efficiently via , telephone and mobile devices all under your control. Intake Forms Provide potential clients with multiple opportunities to connect with you. You can use intake forms to gather details such as names, phone numbers, addresses and more in-depth information related to a legal issue. Ongoing Support Your dedicated Account Manager will work with you every step of the way, helping you grow your website, adding content for you free of charge and assisting you in understanding how your website is working for you. COMING SOON Add the power of engagement to your firm website with FindLaw UK s Conversion Solutions. Use online chat and voice features to enhance the shopping experience and quickly convert passive visitors into active business prospects.

9 ? WHY FINDLAW UK? YOU WILL LOVE YOUR WEBSITE We design to please you and your host of new clients A SUPPORT TEAM YOU CAN TRUST We aim to work to a 24-hour turnaround time during business hours to answer any queries you may have NO HIDDEN FEES We quote flat-rate projects ONE-STOP-SHOP Web, copy-writing, branding, marketing, social media all in one place TRUSTED PROVIDER As part of Thomson Reuters, you can be sure that you are relying on a best-of-class solution Request a FREE audit of your current website Call:

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11 Expand your audience with Findlaw UK s suite of products. Your website is up and running and you ve been listed on the findlaw.com and findlaw.co.uk directories. That s a great start; the right start, but what if you could expand your audience and collect even more leads? Findlaw UK is a solution from Thomson Reuters offering top of the range online solutions to ensure your leads convert into clients and that your online presence is unmatched. What else can we do for you? Request a FREE audit of your current website Call:

12 FINDLAW UK ADD-ON SERVICES FINDLAW UK MOBILE ESSENTIAL Mobile Essential provides an optimal user experience for potential clients searching for your services using a smartphone or tablet, giving them instant access to critical information about your firm when they need it most. Immediate Access Seamless Integration Measureable Success FINDLAW UK BLOG SERVICE STARTER Blog Service Starter helps firms capitalise on the growing importance and influence of social media with an easy-to-use blogging platform, complete with an exclusive dashboard of tools and training to enable effective blogging. Integrated RSS feeds to help you generate ideas Optimiser tool to help ensure posts are compliant with SEO best practices Blog promotion through directory submissions Extensive technical and blog-writing training to help your firm effectively maintain its blog Flexible domain structure with the ability to build as a stand-alone blog or an additional page within your website FINDLAW UK BLOG SERVICE ESSENTIAL Blog Service Essential enables your firm to target the clients you want with frequent, keyword-rich content and enhanced on-site and off-site search engine optimisation. In addition to the Starter package, Blog Service Essential boasts the following features: Blog promotion through directory submissions, social bookmarking and inclusion in FindLaw UK s Blog Network Relevant, keyword-rich posts delivered once weekly, saving your firm time and ensuring a constant stream of fresh content Flexible domain structure with the ability to build as a stand-alone blog or an additional page within your website

13 From the moment FindLaw UK was instructed I received unbelievable levels of care, advice and help not only in regards to the creation of the sites themselves but in respect of our general internet presence. Contrary to my experience with other Web service providers FindLaw UK were not looking for a quick site build they took a genuine interest in all aspects of our business to help revitalise our web presence. STUART SNAPE Managing Partner, Graham Coffey & Co Our previous website was doing nothing for us. FindLaw UK provided us with a first class website that is doing incredibly well despite only having been active for two months. The traffic to our site has increased massively. It represents superb value for money. LIZ BARNETT Managing Partner, Sanders Witherspoon LLP Request a FREE audit of your current website Call:

14 CONTACT Call: Visit: findlaw.co.uk/law-firm-marketing Thomson Reuters Thomson Reuters is the world s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world s most trusted news organisation. For more information, go to

15 REUTERS/Neil Hall SEE A BETTER WAY FORWARD WITH LEGAL SOLUTIONS FROM THOMSON REUTERS Whether you practise, support, create or enforce the law, Thomson Reuters delivers best-of-class legal solutions to help you practise the law, manage your organisation and help you and your business grow. Intelligently connect your work and your world with our content, expertise and technologies. Practical Law Westlaw UK Westlaw International Lawtel Sweet & Maxwell Serengeti Thomson Reuters Elite Solcara legal-solutions.co.uk

16 findlaw.co.uk /law-firm-marketing

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