1 Professional Blogging 1 Professional Blogging: Ethics and Rules Kristina Kercher Ohio University E. W. Scripps School of Journalism Journalism 416: Online Journalism Seminar Contact Information:
2 Professional Blogging 2 Abstract This research paper defines what a blog is and speaks about the conflicting morals and ethics that bloggers must face on a daily basis. It covers Weblog ethics versus print ethics and discusses how certain topics should be handled in a blog (what should and should not be posted). I researched the problems that a blogger faces with ethical issues because of the increased availability to the public; the freedom to say things in a blog that cannot be said in print leaves the writer struggling with what is right and what is wrong. I speak about several newspapers and how their blogs increase reader trafficking, as well as the pros and cons of the increased personal relationship a blogging journalist shares with his or her audience.
3 Professional Blogging 3
4 Professional Blogging 4 Review A blog is a content management system, a Web site made up of frequent posts that are displayed in reverse chronological order (Holtz, Demopoulous, 2006, p.1). To blog is to let go of your writing in a way, to hold it at arms length, open it to scrutiny and let others pivot you toward relative truth (Sullivan, 2008). The functions of a blog vary from person to person because everyone uses their blogs for different reasons. Blogger Fred Stutzman posted in his blog about how teenagers view the blogging phenomenon differently from journalists who blog, such as professional bloggers will view blogging differently from sex bloggers (Kuhn, 2007, p. 18). A blogger updates his or her blog continually posting new content for its followers. Professional blogger Andrew Sullivan, author of The Atlantic Web site s The Daily Dish, updates his blog, andrewsullivan.theatlantic.com, at least once every hour between 7 a.m. and 10 p.m.; if a blog stops moving, it dies. Andrew Sullivan is a widely known news blogger, and in his article Why I Blog, he discusses the pros and cons of blogging. Sullivan describes a blog as a log of thoughts and writing posted publicly on the World Wide Web as the spontaneous expression of instant thought (Sullivan, 2008). Bloggers have very little time to gather their thoughts or check their sources or even wait for an event to pass. Bloggers must blog now as the news emerges. The risk of error is great, and bloggers are held accountable by their audience, as well as by other bloggers, in exceedingly immediate and unavoidable ways (Sullivan, 2008). A print journalist can take days, weeks, months, even years to gather information and confirm sources before their article goes to print, but for bloggers, the deadline is immediate. The traditional method involves a journalist searching for key sources, nurturing them, and
5 Professional Blogging 5 sequestering them from his rivals. A blogger splashes gamely into a subject and dares the sources to come to him, (Sullivan, 2008). Blogging is free form, accident-prone, informal, and more alive than print mediums; a blogger writes out loud and shares the moment with their readers, experiencing things together. Bloggers often end up writing about themselves and reveal a lot about their character. A blog becomes a diary with raw honestly and dedication to dictating life as it happens. A blog is instantly public; it transforms this most personal and retrospective of forms into a painfully public and immediate one (Sullivan, 2008). No author has been exposed to his or her public quite like a blogger. The fear of being exposed or undone is not available to a blogger. A blogger must be willing to take risks and cannot fear being proven wrong or hesitate to take a leap into the unknown. According to Sullivan, a reader s personal responses to a blog are more brutal than any editor, more persnickety than any copy editor, and more emotionally unstable than any colleague. Writers are made up of thin skin, but the instantaneous, overly personal, and incredibly brutal criticism a blogger experiences does not allow for a softhearted journalist. Bloggers [have] to walk the walk of self-correction in the same space and in the same format as the original screw up there is nothing more conducive to professionalism than being publicly humiliated for sloppiness (Sullivan, 2008). Unlike a reporter in a newsroom who only has their editor to answer to, and whose corrections often go unnoticed, bloggers are not safeguarded from the humiliation of their mistakes. There are advantages to blogging, like the use of hyperlinks; the ability to link to the original source transforms the reading experience. Readers of print mediums do not have the opportunity to be able to read the original text of the story, but with reading online comes the
6 Professional Blogging 6 convenience of just clicking on a link and getting all of the story s original content and ideas. The ability to read the primary material instantly can add much greater context than anything on paper this innovation, pre-dating blogs but popularized by them, is increasingly central to mainstream journalism (Sullivan, 2008). The disadvantage to using hyperlinks is how easily readers can check the original information and catch the blogger for inaccuracy. Linking is important, especially when a blogger is speaking on high-profile topics, such as war. Sean-Paul Kelly, a blogger from Texas, began a blog about the Iraq war. He admitted to copying material about the war verbatim from Stratfor, a Texas-based intelligence firm, and posting the information on his own blog, The Agonist, without linking to the original material or stating where the information came from. Other bloggers, such as Glenn Reynolds who also blogs about the war, said he doesn t link much to or promote Kelly s site because he s generally skeptical of secondhand reports without clear sourcing (Webb, 2003). Links are an important part of establishing a blogger s credibility. Blogs are valuable to most professional news organizations because blogs are a minor cost with major financial gain, but because they are a business with salaries to pay and advertisers and audiences to please, they must be concerned with the integrity of their blogs lack of gatekeepers and the freedom from consequences can compromise that integrity (Blood, 2009). Blogging is a good asset to a business, because it can help a company can build goodwill, attract new business, improve customer relations, enhance [a] brand, recruit the best employees, weather a crisis, and build support for initiatives, (Holtz & Demopoulous, 2006, p. 21). Over 95 percent of the top 100 newspapers in America, including the New York Times and the Wall Street Journal, have reporter blogs (State of the Blogosphere, 2008). Newspapers often use blogs to encourage feedback from their audience. Blogs make the reader feel like they are
7 Professional Blogging 7 being spoken to, not just told the who, what, where, when, and why of a typical news story. Blogs encourage conversations between the journalist, in this case the blogger, and the readers, making the reading experience a much more personal one. Weblogs are the mavericks of the online world. Two of their greatest strengths are their ability to filter and disseminate information to a widely dispersed audience, and their position outside the mainstream mass media (Blood, 2002). Blogs spread information based on their own criteria because blogging ethics have such a blurred line. A blog s greatest strength is also it s greatest weakness: The ability to be uncensored, unmediated, and uncontrolled (Blood, 2002). It is impossible to determine what is right on the Internet and what is wrong to post when each blogger has a different moral code. Because the vast community of bloggers has different views as the functions of a blog, blogging ethics should be based on the specific culture of the blogger (Kuhn, 2007, p. 19). A responsible blogger should realize that they are publishing words publicly and therefore have certain ethical obligations to their readers, the people they write about and society in general (Beeson, 2005). A professional blogger should be held to the standards of print journalists, because a professional must know the rules and are held by the public to higher standards than non-professional, individual bloggers. All bloggers should be transparent with their blog stating any bias or motivation that they may have and transparency goes hand-in-hand with ethical decision making (Beeson, 2005), because being transparent and ethical is what gives a blogger his or her credibility. As a professional blogger, credibility is very important; a company is paying someone to write on behalf of their company or newspapers, and a non-credible blogger will lead to a lack of credibility in the company or newspaper.
8 Professional Blogging 8 According to Rebecca Blood s Weblog Ethics, there are six basic ethical rules a blogger should follow. One: A bloggers should publish only what the blogger believes to be true, and if there is any speculation, the blogger should state that speculation in their blog. Two: If there is material online about the topic being blogged, link to it all of it. Referencing material but selectively linking only that which you agree is manipulative (Blood, 2002). Even if there is a site that a blogger has chosen to link to that it is morally reprehensible, the ethical thing to do would be to refer to the blog but not provide the actual link (Blood, 2002); if the reader wants to read it, then they can find it on their own. By not providing the link, the blogger does not have to worry about being responsible for morally compromising their public. The third is to always publicly correct any misinformation. In blogs, the corrections can appear in either the most recent post or can be added as a note to the original entry. The original misinformation should also appear with a strikethrough so that the readers know the information is wrong but has been corrected (Blood, 2009). The fourth rule in Blood s Weblog Ethics is to write each entry as if it cannot be changed. A blog entry can be added to, but it should not be rewritten or deleted, because anyone who comments on or cites a document relies on that document to remain unchanged (Blood, 2009). If a blogger changes their mind about something he or she has posted, they should just make a note of it somewhere in their blog and move on. The next rule goes back to the idea that a blogger should be as transparent as possible to let the readers know of any biases or conflicts of interests. For example, if you are a computer analyst, then your commentary on the merits of the latest operating system holds more weight because that person is a professional. If a blogger says they are impressed with a service or a product, then they should make a note if they hold stock in the company every time they promote
9 Professional Blogging 9 it on their blog (Blood, 2009). The readers should have no questions about who the blogger is or about the blog s intentions. For example, a disc jockey on the radio network mentioned a columnist from Slate magazine as a source to what she was talking about; she failed to mention that the columnist was also her husband. The NPR regulators say the disc jockey should have disclosed that bit of information to public and say she should have also found another quote so the radio station would not get the reputation of playing favorites (Catone, 2007). The final rule is to note any questionable sources. If a blogger links to a highly biased Web site, such as a Web site about abortion or religion, the blogger should clearly state the nature of the site they have linked to. Avid blog readers depend on the blogosphere to help them navigate the Web, and it is fine to link to a source that has a strong agenda, but it is unethical to not tell the readers about the nature of that article. Readers may cease to trust a blogger if they discover even once that you disguised or didn t make clear the source of an article they might have evaluated differently had they been given all the facts, (Blood, 2009). Blog readers put a lot of trust in the bloggers whose sites they read, and considering how unmonitored the Internet and blogs are, the smallest lie or lack of information could lead to the blogger losing that trust. Journalism ethics have been revised throughout the years. Sigma Delta Chi adopted the first Code of Ethics from the American Society of Newspaper Editors in Sigma Delta Chi later wrote and revised its own code in 1984 and again in The Society of Professional Journalists current Code of Ethics was adopted in 1996 (SPJ Code of Ethics, 1996). CyberJournalist.net s Jonathan Dube later created A Blogger s Code of Ethics when the issue of blogging arose and controversy began over how much of the print journalism ethics should be carried over to the Web considering these are two completely different mediums. A Blogger s Code of Ethics is modified from the Society of Professional Journalists Code of Ethics.
10 Professional Blogging 10 CyberJournalist.net considers these rules to be more like guidelines, not the law, because, in the end, it is up to the blogger to adopt the practice that suite them best. Integrity is the cornerstone of credibility and by putting these standards into practice, bloggers establish themselves not only as ethical writers, but also as someone their readers can trust (Dube, 2003). The following rules are rules specific to blogging: Identify and link to the sources whenever feasible. The public is entitled to as much information as possible. Make certain that Weblog entries, quotations, headlines, photos and all other content do not misrepresent. They should not oversimplify or highlight incidents out of context. Never distort the content of photos without disclosing what has been changed. Image enhancement is only acceptable for technical clarity. Label montages and photo illustrations. Never publish information [you] know is inaccurate and if publishing questionable information, make it clear it s in doubt. (A rule also mentioned by Andrew Sullivan and Rebecca Blood as being very important to being a trustworthy blogger.) Distinguish between advocacy, commentary and factual information. Even advocacy writing and commentary should not misrepresent fact or context. Distinguish factual information and commentary from advertising and shun hybrids that blur the line between the two. Explain each Weblog s mission and invite dialogue with the public over its content and the blogger s conduct. In Blogging for Business: Everything You Need to Know and Why You Should Care, the authors, Shel Holtz and Ted Demopoulous, discuss legal issues surrounding business blogs. Legal problems in blogs have nothing to do with the technology or the format; it has everything to do with the content. There is always the chance that a person will feel libeled because of something posted on a blog, and in the United States, that individual is able to bring a lawsuit whether or not the posted information is justified (Holtz, Demopoulous, 2006). Business and newspaper blogs are trafficked by many more people than an individual s blog; therefore, their blogs must be carefully monitored.
11 Professional Blogging 11 Some businesses may think it smart to have a legal staff review the post before the blogger pushes the post button, but this is a bad idea for a number of reasons. The first reason is that it will delay the publication of information that readers may be awaiting one of the perks of blogging is the swiftness of the posts and the ability to get information out as it happens. Attorneys would also change the jargon, and blogs must be written in the genuine, authentic voice of the author (Holtz & Demopoulous, 2006, p. 222). A particular situation involves Vice Chairmen of General Motors Bob Lutz wanting to start a blog. GM attorneys insisted on reviewing the blog before it was published, but Lutz stood firm saying that by the time someone achieves the level of vice chairman, they should know what can and cannot be said (Holtz & Demopoulous, 2006, p. 222). So, when starting a business blog, the higher the blogger ranks in the organization, the more reliable to not only follow the rules, but also be more knowledgeable about the topic at hand they are. Many companies have had problems with their employee s personal, private blogs, and many companies have fired their employees for what they have published in their blogs. The best-known case involved Ellen Simonetti, a former Delta Air Lines flight attendant who was fired for posting personal photos in her blog, Queen of the Skies, in which she wore her flight attendant s uniform while striking some mildly suggestive poses (Holtz & Demopoulous, 2006, p. 229). Google also fired employee Mark Jen for what was believed to be an innocent post about the company. This was said about the situation: Employee blogging is on the rise, sparking increasing clashes between workers and management over the line between appropriate and inappropriate commentary (Hansen, 2005). Google did not release the contents of Jen s blog, putting ethics above profits, because being such a hugely trafficked
12 Professional Blogging 12 Web site that is known worldwide, Google must hold itself to much higher standards than the average Internet company. From these events, any smart blogger can conclude that they should not be posting information about big-name companies that have high expectations and reputations to uphold. This is where a blogger s personal ethics and common sense come into play when posting information for the world to access. There are no true ethics to follow; blogging is all about what the individual feels is right. A blogger risks opposition with any idea they post, and because there are no definite guidelines or laws, blogging poses a huge dilemma to the Internet user s world. Professional bloggers can have the same legal issues as print journalists libel or defamation of disclosure but the risk of having ideas and information copyrighted is the easiest to handle. Lawyer and professor Lawrence Lessig created the Creative Commons license. The Creative Commons lets a blogger establish a license that grants certain permissions for use of content. All a blogger must do is apply the Creative Commons logo to their blog, and anyone can then see what they are or are not allowed to copy. There are licenses for twenty different jurisdictions, and the blogger must simply specify whether or not they will allow commercial use of their blog content or if the blogger wants to be credited for any information taken from their blog. The Creative Commons license is a simple way for bloggers of all kinds to articulate to the blogging community the rights they are willing to grant the public (Holtz & Demopoulous, 2006, p ). Using the Creative Commons license to protect a blog s information is very important to a professional blogger, especially. When a company hires a blogger to write about the future plans of a company or about issues
13 Professional Blogging 13 arising within a company, it is important to have the rights to those words protected; the Web is full of people trying to steal ideas. In 1997, the Supreme Court made a landmark decision to establish the Communications Decency Act (CDA). This was the first time the Supreme Court considered the Internet to be a unique medium entitled to the protections of the First Amendment to the United States Constitution, thus giving the Internet the same free speech protections as print, simply because there are low access barriers, an abundance of information, millions of different speakers, and no gatekeepers (Communications Decency Act, 2009). The CDA later came into play with two major questions that arose amongst the Internet world: Can an Internet service provider (ISP) be held responsible for a statement made in it s discussion forums or on Web pages it provides access to? Can a news Web site be liable for statements made by its readers in its discussion forums? (Foust, 2009, p. 218) A federal district court in New York held the 1991 case Cubby v. CompuServe, which stated that the CompuServe ISP was not liable for the defamatory statements that a subscriber posted on one of its forums, because CompuServe had no editorial control over the information. However, in the 1995 Stratton Oakmont, Inc v. Prodigy Services Co. case, Prodigy was held responsible for libelous statements, because they reported themselves as a family-friendly ISP by stating that they engaged in the screening of the content of its online bulletin boards (Foust, 2009, p ). The uncertainty these cases caused over the liability of ISPs led to the addition of section 230 to the Communications Decency Act, which was passed as part of the Telecommunications Act of Section 230 of the Communications Decency Act has become the defining law for ISP liability issues; it reads: No provider or user of an
14 Professional Blogging 14 interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider (Foust, 2009, p. 219). Several courts have extended section 230 to include online journalistic organizations, and Yahoo! has been provided immunity from postings made on user profiles and in its chat rooms (Foust, 2009, p. 219). Unfortunately for bloggers, Section 230 of the Communications Decency Act does not always protect them from libelous statements readers might posts on their sites. In 2008, Christopher Grotke was sued by a woman who was accused in a comment on Grotke s citizen-journalism Web site of having an extramarital affair. The woman sued the Web site, ibrattleboro.com, for failing to delete the comment (Yusuf, 2008). What the CDA does protect is this: Suppose someone has a blog, and a person leaves a defamatory comment on that blog, and a third party person links to that blog. The third party person cannot be sued for the defamatory comment. Now, if that person changes the comment in a significant way, then the court may claim them as an information content provider, and they would not be protected under the CDA (Facchetti, 2008). The Communications Decency Act of 1996 also prohibits obscenity on the Internet. Obscenity refers to any sexual material that is designed to cause arousal and lacks artistic, literary or scientific value. This section of the CDA states that any comment, request, suggestion, proposal, image, or other communication that, in context, depicts or describes, in terms patently offensive as measure by contemporary community standards, sexual or excretory activities or organs posted by a Web user could be subjected to a $250,000 fine (Foust, 2009, p. 221). This covers pornography as well; as long as pornography keeps to the standards of society and does not exceed the limit of obscenity, measured by the Miller test
15 Professional Blogging 15 that dictates the community s standards, then it cannot be banned from the Internet. As long as the content of pornographic Web sites is not knowingly being distributed to minors, then the site cannot get into trouble with Communications Decency Act (Legal Status of Internet Pornography). This rule is why many pornography Web sites make the user submit their birthday to access the site, but this opportunity is not available to a blogger, and it would be morally wrong for a blogger to post pornographic items on their page. Although blogs are personal and individually edited, bloggers are still held accountable to the Communications Decency Act. According to the Media Law Resource Center in New York, since blogging became popular in 2004, 159 bloggers have been the victim of civil and criminal court cases totaling $18.5 million (Yusuf, 2008). Overseas blogs face even bigger threats. The World Information Access Report published by the University of Washington states that since 2003, 64 bloggers have been arrested in Egypt, China and Iran for criticizing the government or pointing out the abuse of human rights the United States has only made two blog-related arrests in the same time period (Yusuf, 2008). Whether as professionals people who get paid to blog or just an individual voicing opinions, bloggers face dilemmas when deciding what is right and what is wrong to post on their sites. There are no firmly established laws or code of ethics specifically for bloggers. Sure, there are codes that are suggested, such as Rebecca Blood s advice, as well as Jonathan s Dube s A Blogger s Code of Ethics, and there is also the Communications Decency Act to be taken into consideration, although it more specifically covers Internet companies. Everything that is said and done in a blog is based off the individual blogger s own code of ethics a moral blogger is trustworthy and not offensive with their ideas and posted materials, but not all bloggers have set morals. Many lawyers just expect bloggers to
16 Professional Blogging 16 figure out for themselves what they should and should not post, and this lack of a law involvement causes problems for those who struggle with right and wrong, or who just have strong opinions. This research paper was supposed to discuss the ethical issues that bloggers face every day and discuss what is right and wrong, but because there are no unwavering laws or guidelines, what a blogger should or should not post in their blog is completely up to that individual. With each post, a blogger takes a risk.
17 Professional Blogging 17 References Beeson, P. (2005). The Ethical Dilemma of Blogging In The Media. Quill, 93(3), Blood, R. (2002). "Weblog Ethics. Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog, Retrieved March 19, 2009, from Catone, J. (2007, August 3). Blogging Ethics: When and What Should Bloggers Disclose?. Retrieved June 5, 2009, from Read Write Web Web site: Dube, J. (2003). A Blogger's Code of Ethics. CyberJournalist.net, Retrieved June 1, 2009, from Facchetti, A. (2008, November 3). Blog Protection 101: The Communication Decency Act and Your Blog. Retrieved June 5, 2009, from Blog for Profit Web site: communication-decency-act-and-your-blog/ Foust, J. C. (2009). Online Journalism: Principles and Practices of News for the Web. Scottsdale, Arizona: Holocomb Hathaway, Publishers. Hansen, E. (2005, February 8). Google Blogger Has Left The Building. CNET News, Retrieved June 3, 2009, from building/ _ html Holtz, S., Demopoulos, T. (2006). Blogging for Bussiness: Everything You Need To Know And Why You Should Care. Chicago, IL: Kaplan Publishing. Katz, J. (2007, September 28). Obscenity: Miller test v. Canadian list.. Retrieved June 4, 2009, from John Katz, PC: Criminal Defense Lawyer Website: Kuhn, M. (2007). Interactivity and Prioritizing the Human: A Code of Blogging Ethics. Philadelphia, PA: Lawrence Erlbaum Associates. Sullivan, A. (November 2008). Why I Blog. The Atlantic, Retrieved March 17, 2009, from Yusuf, H. (2008, July 20). Lawsuits Against Bloggers Seen Rising. abcnews, Retrieved June 3, 2009, from Webb, C. L. (2003, April 9). The Great Blogging Ethics Debate. The Washington Post.
18 Professional Blogging 18 Technorati. (2008). Retrieved January 24, 2009, from Technorati: State of the Blogosphere Web site: Communications Decency Act (CDA). (2009). Retrieved June 3, 2009, from Center For Democracy and Technology Web site:
Best Practices for the Use of Social Media Summer 2011 Belmont University Athletics Overview The rapid growth of social media technologies combined with their ease of use and pervasiveness make them attractive
GUIDELINES FOR THE USE OF SOCIAL MEDIA January 2010 Revised July 2010 Prepared by: The Voices Technology and Best Practice Team TABLE OF CONTENTS Overview of Document...2 General Rules to Follow...3 Social
Purpose for Social Media Guidelines: Guilford County Schools (GCS) realizes that part of 21st century learning is adapting to the changing methods of communication. The importance of teachers, students
MARKETING AND MEDIA RELATIONS Social Media Guidelines Emporia State University Last Updated: July 09, 2011 Introduction What is Social Media? Social media consists of web-based tools used to interact with
International Reporting Student Handbook Part Two: Ethics Guidelines 1.0 Introduction This document provides ethical principles and guidelines for Masters of Journalism students enrolled in the International
SOCIAL MEDIA POLICY Presented by: Jaffe PR 727 Kirkwood Avenue - Atlanta, GA - 30316 404.885.9100 - www.theremsengroup.com Presented By Jaffe PR Revised January 1, 2012 SOCIAL MEDIA POLICY 1 NOTE: At Jaffe
Online Reputation Management How to look better online Online Reputation Management for CEOs, Rising Stars, VIPs and Their Organizations Shannon M. Wilkinson Table of Contents Why This Guide?... 1 Introduction...
What is social media? Social media is defined as any form of online publication or presence that allows end users to engage in multidirectional conversations in or around the content on the website. (Online
SOCIAL MEDIA SECURITY POLICIES: GUIDELINES FOR ORGANIZATIONS Nipul Patel, Purdue University North Central, firstname.lastname@example.org Hetal Jasani, Northern Kentucky University, email@example.com ABSTRACT The introduction
Practice Resource Model policy Social media and social networking [FIRM NAME] Social Media and Social Networking Policies and Procedures Social media encompasses a broad range of online sites, services
Corporate CCG Social Media Policy Version Number Date Issued Review Date 2 25/03/2015 25/03/2017 Prepared By: Consultation Process: Formally Approved: Governance Manager, North of England Commissioning
RESPONDING TO EXTREMIST SPEECH ONLINE 10 FREQUENTLY ASKED QUESTIONS 1. WHY CAN T THE GOVERNMENT BAN USE OF THE INTERNET TO SPREAD HATEFUL AND RACIST IDEOLOGY IN THE UNITED STATES? The Internet is probably
Policy Statement It is the policy of the to encourage clear and effective communication with all Nova Scotians using a variety of accepted tools, including social media. Social media is helping government
Agent Social Media Policy Addendum to the Agent Advertising Guidelines November 2013 For agent use only. not to be used for consumer solicitation purposes. Addendum to Agent Advertising Guidelines Agent/Producer
1 Criminal Code (Child Pornography and Abuse) Explanatory Notes General Outline Short Title The short title of the Bill is the Criminal Code (Child Pornography and Abuse). Policy Objectives of the Legislation
Disclosure Best Practices Toolkit 2 0 1 1 E D I T I O N Introduction This document is a series of checklists to help companies, their employees, and their agencies create social media policies. Our goal
SOCIAL MEDIA POLICY Ratified Governance & Risk Committee 08/2015 Status Final Issued August 2015 Approved By Governance and Risk Committee Consultation Governance and Risk Committee Equality Impact Assessment
Presented by: Pikr.co.za Contact us: firstname.lastname@example.org Visit us: www.pikr.co.za 1 Do you KNOW what is being said about YOUR business online? In the age of social media and technology, it is sometimes easy
I. Overview Network and Internet access is available to students, teachers and staff in the Oneida City School District. The District s goal in providing such services is to promote educational excellence
Holyoke Community College Social Media Guidelines Adopted: May 3, 2010 by the HCC Web Team Revised February 17, 2012 Introduction Social media offers HCC a tremendous opportunity to connect with and better
Student Press Law Center Model Guidelines for College Student Media Copyright 2009 Student Press Law Center, Inc. I. STATEMENT OF POLICY [Name of institution] recognizes the educational and societal value
Auburn University at Montgomery Policies and Procedures Title: Responsible Office: Social Media Policy University Relations I. PURPOSE This policy outlines the procedures governing social media pages created
WOLTERS KLUWER COMPANY VALUES AND BUSINESS PRINCIPLES Mission statement and introduction Wolters Kluwer s customers face critical decisions every day; and the need to get them right. That is why Wolters
Empowering Latino Leaders Social Media Policy for ALPFA Staff, Leaders and Volunteers alpfa.org Introduction: At ALPFA, our mission is to empower and develop Latino men and women as leaders of character
SOCIAL MEDIA AT BLOOMSBURG UNIVERSITY Guidelines for University Communications and Marketing Professionals October 2010 These guidelines were created by Bloomsburg Office of Marketing and Communications.
7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited
Publicity Guide How to promote your community relations event through the media How to promote your community relations event through the media. 1 Contents 1. Introduction... 4 2. Why publicity?... 4 3.
BAD CONSUMER REVIEWS ONLINE: STRATEGIES FOR REMOVAL By: Karl Kronenberger Marketing professionals often struggle to make the best decision regarding negative content about their business s brand on Yelp
Media Council of Kenya Code of Conduct for the Practice of Journalism in Kenya Second Schedule of the Media Act 2007 Table of Contents 1. Accuracy and Fairness... 3 2. Independence... 3 3. Integrity...
Traditional Press Release Out Online News Releases are IN Traditional Press Release Out Online News Releases are IN Traditional Press Release Out Online News Releases are IN 1 Traditional Press Release
Online participation: Guidance for school governors Introduction The way people communicate is starting to change, with use of the internet increasing throughout society. Easy to use tools such as social
Anchorage School District Social Media Guidelines Social media includes the various online technology tools that enable people to communicate easily over the Internet to share information and resources.
Small Business Guide to Monitoring your Online Reputation Small Business Guide to Monitoring your Online Reputation Your customers are talking to each other, and to you. They are doing it in person, on
Unit Overview We believe that your visit to the Newseum, along with this unit of study on media ethics, will help you and your students better understand the guidelines and principles journalists use to
SOCIAL MEDIA FOR CANADIAN RED CROSS STAFF AND VOLUNTEERS INTRODUCTION Communities have the power to make the world a better place. We know this because we see it happen every day through the work of staff
Social Media The Good, The Bad, The Really Ugly Hospitals Using Social Media No longer a luxury it s a necessity Bottom Line It expands our reach to a broader audience Allows us to disseminate health information
& Reference Check: Is Your Boss Watching? Privacy and Your Facebook Profile www.ipc.on.ca Reference Check: Is Your Boss Watching? Privacy and Your Facebook Profile Facebook and other online social networks
Acceptable Use of Information Technology No.: 3501 Category: Information Technology Services Approving Body: Leadership Team Executive Division: Learning and Technology Services Department Responsible:
Why Your Job Search Isn t Working 6 mistakes you re probably making and how to fix them I t s easy to think that your lack of success in finding a new job has nothing to do with you. After all, this is
2. 3 PR Ethics in the industry As a PR professional, you have a responsibility to act in an ethical manner. Historically PR has been associated with unethical behaviour such as lying and spin doctoring,
International Educator SEPT+OCT.13 26 as social media usage has become more widespread and mature, many institutions of higher learning are recognizing not only the opportunities but also the risks associated
RGS WEBSITE AND SOCIAL MEDIA POLICY RGS (Regional Government Services Authority) established its first Internet Website Policy in 2015. JPA Website Policy 1. Purpose. The purpose of this Policy is to establish
Reputation Marketing Reputation Marketing Welcome to our training, We will show you step-by-step how to dominate your market online. We re the nation s leading experts in local online marketing. The proprietary
2.10 PUBLIC COMPUTER USE POLICY The Library offers public computers that patrons may use to access the Internet or perform computer-assisted tasks using basic applications software for word processing,
Parents recording social workers - A guidance note for parents and professionals The Transparency Project December 2015 www.transparencyproject.org.uk email@example.com (Charity Registration
What is Reputation Management Brought to you by: Fred Lotgering LotCon Biz Solutions 2 What is Reputation Management by: Fred Lotgering -- LotCon Biz Solutions This book and ALL content provided are for
BLOG PROTOCOL DRI maintains this site (the "Site") for your personal entertainment, information, education, and communication. Please feel free to browse the Site. You may not download material displayed
Communications Council Best Practice Guide Social Media Code of Conduct social media code of conduct Purpose In the past few years social media has become an important and integral part of the marketing
From PLI s Course Handbook Information Technology Law Institute 2009 #19051 11 THE ETHICAL CONSIDERATIONS OF BLOGGING David A. Lewis Proskauer Rose LLP The Ethical Considerations of Blogging 1. The Use
School District and Campus Web Sites: More than Meets the Eye A surprising number of legal and policy issues are raised in the creation and maintenance of school district Web sites. Whether your school
Version History Author Approved Committee Version Status date Eddie Jefferson 09/15/2009 Full Governing 1.0 Final Version Body Eddie Jefferson 18/08/2012 Full Governing Body 2.0 Emended due to the change
4510-R Computer Network (Cf. 4520) 4510-R Planning and funding for computer networking in the District shall be handled in accord with the District's policy and rules on technology. Supervised Use Teachers
GUILFORD PUBLIC SCHOOLS ACCEPTABLE USE POLICY Telecommunications is radically changing the way the world accesses information. A computer network, linked to the Internet, an international computer network
How to Share Information and Ideas Worldwide Completely Free Using the New Information Wonder Called Blogs Kingsley Oghojafor Kingsley Oghojafor at the hotel Le Loft in Bamako, January 2006. Photo M.B.
Defamation In The Digital Age: Liability In Chat Rooms, On Electronic Bulletin Boards, And In The Blogosphere Danielle M. Conway-Jones A. Origins And Principles Of Defamation Law 1. Defamation is relatively
Trade Secret Protection vs. Free Speech Do Bloggers have special rights to disclose Trade Secrets? - The Trade Secret Owner s Perspective Marc Martin, Partner K&LNG Any opinions, interpretations or viewpoints
BA (Hons) Broadcast Journalism and BA (Hons) Print Journalism These degree courses share all modules except for the practical modules that are specific to either broadcast or print. There are no options
APPENDIX I ELEMENT FINANCIAL CORPORATION CODE OF BUSINESS CONDUCT AND ETHICS As of December 14, 2011 1. Introduction This Code of Business Conduct and Ethics ( Code ) has been adopted by our Board of Directors
What You Should Know Before You Hire a Reputation Marketing Company Reputation Marketing Ltd Disclaimers / Legal Information All rights reserved. No part of this book may be reproduced, stored in a retrieval
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
Social Media For Law Firms Considerations and Recommendations (Based on the SRA Handbook and the Law Society practice notes) January 2013 Introduction Social Media in the Legal Industry The last year (2012)
Websites & Social Media in the Professional Environment @ A practical guide to navigating the world of social media istockphoto.com/andrearoad Introduction Your Online Presence An online presence is essential
Version 2.1 ROM Web and Social Media Standards What is Social Media? Social Media can be simply defined as online social conversation. The word conversation is key. Traditional media delivers content one
Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer
The WOMMA Quick Guide to Designing a Digital Social Media Policy The legal accompaniment to this document, the Digital Social Media & Endorsement Policy, can be found on pp. 4-9. Most businesses have decided
Family Law Blogs There is more than just blah...blah...blah to blawging By Jim Calloway Do you know what the word blog means? Have you ever visited a blog? Are blogs even significant for family law practitioners?
Communications Council Best Practice Guide Social Media and Online Commentary Code of Conduct Revised Mar 13 2015 social media and online commentary code of conduct Purpose In the past few years social
New-Millennium Web Strategies How your organization can seize a competitive edge by capitalizing on the Web as a multipurpose promotional tool A Patterson & Associates white paper Patterson & Associates
STUDENT MEDIA COMMITTEE GOVERNING DOCUMENT Preamble The Student Media Committee (SMC) is an administrative advisory committee annually appointed by the Dean of the College of Liberal Arts & Social Sciences.
Social Media Charter 1. Internet, social media, web 2.0 interface and on-line communication "Social media" and "web 2.0" interface are generic terms which designate different activities integrating technology,
This is an example of a cover page. Themes in Employment Law October 2011 The Dangers of Social Networking in an Employment Context NB: The comments included in this publication should not be read as representative
Online Reputation Monitoring Beginners Guide Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they
Social Networking and the Public Employer Should Governments be in the Social Network Business? Jeanine Hummer City Attorney City of Upper Arlington Agenda Should Governments be in the Social Network Business?
82-10-43 Social Engineering and Reverse Social Engineering Ira S. Winkler Payoff Social engineering is the term that hackers use to describe attempts to obtain information about computer systems through
BOBCAT COMPUTING POLICY The overarching policy governing computing and networking at Jones is the Policy on Acceptable Use of Electronic Resources. The policy is reprinted in its entirety below. Faculty,
Dear Reader, With the increasing popularity of social media you need a Social Media Policy to protect your company. It can become your biggest nightmare when employees distribute information that s not
MARIN COUNTY OFFICE OF EDUCATION EDUCATIONAL INTERNET ACCOUNT Acceptable Use Agreement TERMS AND CONDITIONS Please read the following carefully before signing this document. INTERNET access is coordinated
Social Media Guidelines Page 1 of 8 Preface and document control This document is intended to provide information in respect of G4S policy, procedure, standards or guidance and will be periodically updated
Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced
Terms & conditions for the use of this Website IMPORTANT IT IS DEAMED THAT YOU HAVE READ AND AGREE TO ALL TERMS & CONDITIONS BEFORE USING THIS WEBSITE. By using this website you are deemed to have full
CLAYTON STATE UNIVERSITY DEPARTMENT OF PUBLIC SAFETY SOCIAL MEDIA POLICY February 2013 I. PURPOSE The department endorses the secure use of social media to enhance communication, collaboration, and information
ACCEPTABLE USE POLICY F. Paul Greene Harter Secrest & Emery LLP 1600 Bausch & Lomb Place Rochester, NY 14604 585-231-1435 firstname.lastname@example.org 2016 HARTER SECREST & EMERY LLP THE FOLLOWING TEMPLATE WAS DESIGNED