SOCIAL MEDIA WEB SITE CONTENT E-COMMERCE BRAND STRATEGY TELL YOUR STORY. CONTROL YOUR IMAGE. MAXIMIZE YOUR FINANCIAL FUTURE.

Transcription

1 SOCIAL MEDIA WEB SITE CONTENT E-COMMERCE BRAND STRATEGY TELL YOUR STORY. CONTROL YOUR IMAGE. MAXIMIZE YOUR FINANCIAL FUTURE.

2 I INTRODUCTION TAKE CARE OF YOUR BUSINESS In the age of the 24/7 news cycle, leaving your image at the mercy of the media will cost you millions over your career. A POSITIVE IMAGE CAN EARN YOU MILLIONS. GORDON HAYWARD FORWARD / UTAH JAZZ Why? Because how you re perceived can dramatically affect the value of your contracts, your ability to attract endorsements, the viability of post-career paths, and how you re judged in a crisis. With every negative perception, you lose a little more of your earning potential. You can t afford to sit back and do nothing. And you don t have to. Using a combination of social media, web sites, original content and brand strategy, we can give you a proactive voice in the conversation about you. From what you do athletically to who you are off the playing field, we ll constantly amplify the positive, transforming how you re seen over the course of your career. And that will help maximize every financial opportunity that comes your way. 2 3

3 SOCIAL MEDIA SOCIAL MEDIA MASTERY Virtually all athletes use social media, but why? How does posting tweets, images and videos help you? Without a big picture strategy, it doesn t, and as you ve likely seen, it can actually hurt you. CONTENT AT LEAST 300% MORE VIRAL. HOPE SOLO FACEBOOK: 1,900,000 / TWITTER: 1,000,000 / INSTAGRAM: 580,000 JANUARY 2016 A great social media strategy uses your channels to paint an empowering picture of you. It engages and surprises followers with dynamic content. It capitalizes on the emotion of key career moments, and amplifies them. It creates a community of invested fans who understand your story, and are made to feel like they re part of it. Our social media management programs have not only proven more than 300% more engaging than channel averages -- they ve allowed our clients to amass millions of followers, and to interact with them in a way that directly benefits their careers. 4 5

4 WEB SITE A WEB SITE HAS POWER Thanks to social media, a web site is arguably the most powerful digital tool an athlete can use if it s built and applied correctly. Using social media channels, an athlete can send millions of followers to original content on his web site at a moment s notice, day after day, year after year. HAVE TOTAL CONTROL OVER YOUR IMAGE. BRAD KESELOWSKI IMA AWARDS: BEST IN CLASS; WEBBY AWARDS HONOREE BRADRACING.COM Why is that powerful? Because when you combine a web site with high-quality original content news articles, compelling blogs, engaging podcasts and videos you have a brandbuilding weapon at your disposal. You can tell your story in exactly the way you want to tell it. You can present yourself in a way that highlights qualities that fans, teams, endorsement partners, and future employers value. That translates into financial value for you. 6 7

5 CONTENT COMPELLING CONTENT How do you influence the way you re perceived? You tell your own story. You dictate the conversation proactively. That s the power of original content. Working with our clients, we are capable of generating: CHANGE THE CONVERSATION ABOUT YOU. STEVEN JACKSON WEBBY AWARDS NOMINEE, BEST SPORTS VIDEO A WEEK IN THE LIFE WITH STEVEN JACKSON Compelling social media content Original news articles High-quality personal blogs that read like magazine interviews Professionally produced podcasts Sit-down, ESPN-style interviews Award-nominated documentary films What s more: We ll also distribute that content to fans, and more importantly, media members in your market who shape how you re perceived. With the right content strategy in mind, you can paint a picture of yourself that will help maximize your contract, endorsement and post-playing financial opportunities. 8 9

6 E-COMMERCE APPAREL FANS WANT With your own apparel line, you can not only build your brand you can generate revenue while building it, too. GENERATE REVENUE AND BUILD A BRAND. One of the most powerful ways to build a connection with fans is with high-quality, branded apparel. We have proven extremely effective at creating design concepts with our clients that resonate with their followers. Our most successful apparel sales have allowed our clients to turn a sizable, ongoing profit. In addition, there is no cost for setting up the store, all sales go directly to our clients, and the revenue share from sales is the most favorable that can be found anywhere. LARGER CONTRACTS. MORE ENDORSEMENTS. LONGER CAREERS. FOLLOW US 10 11

7 BRAND STRATEGY BUILD YOUR BRAND Your brand is the sum total of everything good and bad that people think of when they hear your name. WE MAKE THE INTANGIBLE TANGIBLE. EARL THOMAS FIVE-TIME PRO BOWL SELECTION SUPER BOWL CHAMPION The vast majority of athletes, including some of the highest paid talents in sports, spend virtually no time thinking strategically about how they want to be seen. In effect, they play no active role in shaping their own brands, and often leave how they re perceived in the hands of other people: the media, their fans, their franchise or their league. Athletes are multi-million dollar companies. No successful multi-million dollar company on Earth leaves its brand at the mercy of other people. When we plan out a strategy for an athlete s brand, we re outlining a proactive, systematic, strategic telling and retelling of an athlete s story, all with one goal in mind: maximizing immediate and long-term financial opportunities, including contracts, endorsements, post-athletic careers, and more

8 A ABOUT US SECOND TO NONE Athlete Interactive is the premier digital branding agency for professional athletes. By combining high-quality original content with digital tools like social media and web sites, we help athletes proactively transform how they are perceived, maximizing financial opportunities during their playing careers and beyond. BUILDING ATHLETE BRANDS SINCE Founded by David Neiman, a veteran of both the digital and sports arenas, Athlete Interactive counts many of the world s elite athletes among its clients. For more about our services and case studies showcasing our successes, visit us at athleteinteractive.com, or follow us on Twitter LARGER CONTRACTS. MORE ENDORSEMENTS. LONGER CAREERS. FOLLOW US 14 15