Enrollment Management & Marketing TOOLKIT. Enrollment Management & Video Production

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1 Enrollment Management & Marketing TOOLKIT Video Production Many principals indicated that one of the resources they considered a top priority is a school promotional video. The Archdiocese of St. Louis has recently entered into a partnership with Lightswitch Video in Chicago, who is also working successfully with Catholic schools in the Archdiocese of Chicago. In order to ensure the quality of any resource we endorse, the Enrollment Management Core Team (EMCT) has piloted three videos in order to learn the process and evaluate the product. We are confident in our recommendation! A few Catholic elementary schools in the Archdiocese of St. Louis have already engaged Lightswitch for the production of a second marketing video that is high-quality and professionally-produced, with a minimum of effort on the part of the school. (It is important to note that these are not large schools or schools with abundant resources compared to some. What they do have is a commitment to effective marketing tools to enhance awareness of their product! If they can do it, so can you!) The Pre-production Process A simple pre-production production process is provided in collaboration with a representative from Lightswitch who will work with you in identifying the best messaging for your school, persons to be interviewed, preparation of questions for interviews, preparing the school visually and selecting several areas to highlight, etc. A local videographer engaged by Lightswitch will visit your school for a scheduled 1-2 hour shoot. The video will be returned to Lightswitch for editing, and you will have the opportunity to provide feedback about any revisions you may want to make before the final product is delivered to you. From then on, you own it and can use it as you wish. ARCHDIOCESE OF ST. LOUIS CATHOLIC EDUCATION CENTER Enrollment Management & Marketing TOOLKIT Video Production Page 1 of 5

2 The cost for a custom shot video, on location for one hour, edited to include music, is $500. For $600, the custom shot video can include an interview or testimonial. A voiceover can be added for an additional $100, 0, but you may contact the Director of Marketing and Community Relations to record the voiceover for you, at no additional cost to your school! Sample Video Treatment Form and pre-production production checklist are attached. To view sample Lightswitch videos from local schools: St. James the Greater School Good Shepherd School 3&smallPlayButton=false&version=v1&videoHeight=360&video Width=640&volumeControl=true St. Rose Philippine Duchesne School SAVE $50 WHEN YOU COMPLETE THE VIDEO FILMING PROCESS BEFORE CHRISTMAS BREAK ( ) 2013) To learn more and schedule your school's video production, contact: Chris Hartman Lightswitch Video 600 West Chicago Avenue, Suite 775 Chicago, Illinois Phone: chris@lightswitch.com ARCHDIOCESE OF ST. LOUIS CATHOLIC EDUCATION CENTER Enrollment Management & Marketing TOOLKIT Video Production Page 2 of 5

3 Custom Video Production Checklist Place order for custom video with Lightswitch Pay for the custom video Work with Lightswitch to schedule a date for the videographer to be on site: o Date Selected Determine who will be speaking in the video: Contact who will be speaking in the video Send questions to speaker: Alumni When did you attend? What do you do presently? How did this school prepare you for your adult life and what you do today? Teacher What made you choose this school? What do you think makes it different? How long have you been teaching? What is you favorite time of the year or favorite event? Parent Why did you choose this school? What does a Catholic education mean to you? Affordability discuss why the school is worth the cost of tuition. Prepare Principal speaking portion: Explain your schools value proposition. Why is your school unique? Discuss clubs, activities, sports, festivals, events, etc. Affordability, explain how you work to make Catholic education something every family can afford. Explain the value of a Catholic, faith based education. Inform staff, students, maintenance, etc. Capture footage on site Review first version provide feedback Receive FINAL version upload to website and social media. Video Production Page 3 of 5

4 Treatment Form: St. Louis Catholic Schools Project Information School Name: School Contact: Contact Phone Number: Contact Address: Shoot Date: Shoot Start Time: Shoot Location (address): Video Content & Style Elements Basic Video Video with Interview Video with Voice-Over Video Key Messages (What you would like the final edit to portray? Keep in mind that the interview questions and shots you list below should be able to represent your key messages): Interview (if applicable): Name and Title of On-Camera Interviewees (limit 2): Interview Questions (up to 2): Interview Questions (up to 2): Video Production Page 4 of 5

5 Shot List please number and list 3 to 4 shots of your school that you would like to see in the video: Please Send the Following Along with this Form Script for a voice over video (if applicable) Additional graphics: -High-resolution logo (JPEG is preferred). *Please note that we require at least 24 hours notice prior to cancellation. If the shoot is canceled less than 24 hours from the time the shoot is scheduled the client will be charged a $25 cancellation fee. Video Production Page 5 of 5