Creating A New Profession For Our Industry

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1 Professional Petroleum Data Management PROFESSIONAL PETROLEUM DATA MANAGEMENT ASSOCIATION Creating A New Profession For Our Industry Trudy Curtis, CEO

2 ABOUT THE PPDM ASSOCIATION The PPDM Association (PPDM) is a Not For Profit Professional Society and an industry driven community for data and information management in the energy industry. The PPDM Association develops products and services that promote data management standards in our industry, including standards, training classes, knowledge building tools, user group meetings and best practice recommendations. The PPDM Association builds the community of data management practice through events, communication and other networking opportunities. The PPDM Association does not sell software or data. Members of the PPDM Association provide many of these services.

3 WHAT DO PROFESSIONAL ASSOCIATIONS DO? Associations that represent a specific profession typically have a mission to define and defend a set of standards for professional practice of that profession. This mission attracts members, engages industry leaders, and shapes business practice and public policy. The resulting standards serve as the foundation for the products and services developed by industry. 3 Anna Rubin: The Communicators, 2013

4 WHY BOTHER WITH STANDARDS?? THE VALUE OF COLLABORATION Identify Opportunity Acquire Land Rights Well Planning Interpretation Form Partnerships Facility Management Drilling and Completion Tech studies (geochem, paleo) KID Management Incident Management Well Management Seismic Exploration Reserves Calculation Production Tracking Decommission / Relinquish 4 PPDM Introduction 01/08/2013

5 THE BENEFIT OF STANDARDS DIFFERENT POINTS OF VIEW 5 Business Processes Operations Control Asset Based Data Management Life Cycle Procurement Contracts Communications Handover Wells Facilities Pipelines Data in Motion Data at Rest Planning Operations Divestment

6 Value realized Effort needed ELEMENTS OF PROFESSIONALISM Sense of belonging Innovation Community of practice Knowledge Base Which way is the right way? Audit & Measure Educate Certify Quantify Effectiveness Benchmarking Skills verification Career Development

7 PPDM DATA MODEL IS ROBUST (53 SUBJECTS) Land Rights Contracts Partnerships Financial Facilities & HSE Records And Media Geophysics Wells & Geology Production & Reserves Data Mgmt Stratigraphy Samples & Analysis (expanded in PPDM 3.9) Support Modules

8 UPSTREAM EXPLORATION & PRODUCTION PPDM has excellent coverage Plan Authorize Data Management Produce Explore Drill Complete Evaluate

9 PPDM 3.9 FOR EXPLORATION & PRODUCTION Partnerships Obligations Data Management Financial Licenses Land Rights Contracts Geodetics Facilities Equipment Authorizations &Consents Seismic Logs Cores Samples Well Operations Support facilities Production Stratigraphy Reserves

10 MASTER DATA MANAGEMENT SOR Vendor Neutral SOR MDM / Warehouse SOR SOR = MDM = System of Record Gold Standard Master Data Management

11 PREMISE It s really difficult to be professional when we don t talk the same language!

12 WHAT IS A WELL?

13 How many wells do we have an interest in? WHAT IS A WELL?

14 WHAT IS A WELL? What happens when the identifier is changed by the regulator? How many wells is this? 14

15 SAMPLE WELL CONFIGURATIONS Used for collaboration, teaching, understanding 15 Copyright 2012, PPDM Association. All Rights Reserved

16 WELL IDENTIFICATION: CONVERGE ON BEST PRACTICES 16 Copyright 2013, PPDM Association. All Rights Reserved

17 GLOBAL FRAMEWORK SPECIFICATIONS Well Identification System (WIS) the structured assembly of criteria, methodology, and facility that enable an authority to administer well identifiers. Administer includes assigning, dispensing, crossreferencing, and maintaining a history of changes. A Well Identification System is a combination of the following: Well Identification System Standard (WISS) the specifications and best practice recommendations for creating each of the parts of any Well Identification System that follows that standard. Well Identification System Implementation (WISI) a documented process for creating well identifiers within a specific business or regulatory entity. Well Identification System Repository (WISR) the master list of identifiers and their supporting attributes and metadata created by a specific Well Identification System Implementation. 17 Copyright 2013, PPDM Association. All Rights Reserved

18 GLOBAL WELL IDENTIFICATION FRAMEWORK Framework Guiding Principle 1: A Well Identification System must be capable of assigning an identifier to every Well Origin, Wellbore, or Wellbore Completion in its scope. Framework Guiding Principle 2: All identifiers assigned by a Well Identification System must be permanent. 18 Copyright 2013, PPDM Association. All Rights Reserved

19 GLOBAL WELL IDENTIFICATION FRAMEWORK Framework Guiding Principle 3: All identifiers assigned by a Well Identification System must be unique within that system. Framework Guiding Principle 4: A Well Identification System must relate every identified Wellbore to the Well Origin where it begins. Framework Guiding Principle 5: A Well Identification System must relate every identified Wellbore Completion to the Well Origin and/or Wellbore(s) from which it was 19 created. Copyright 2013, PPDM Association. All Rights Reserved

20 GLOBAL WELL IDENTIFICATION FRAMEWORK Framework Guiding Principle 6: The Global Framework must define the information required for each part of the Well Identification System. The information must be detailed enough to allow users of the Well Identification System to find and exchange well information unambiguously. Framework Guiding Principle 7: Each part of the Well Identification System must have an identified owner (Authority) and documented processes for the management of change. 20 Copyright 2013, PPDM Association. All Rights Reserved

21 WELL IDENTIFICATION IMPLEMENTATIONS US revision to the API number Canada revision to the UWI number Unique County Table 2. API Number 2013 (based on industry revision in 2013) Unique Well (Well Origin) Unique Wellbore Non- Standard Positions: Code Name: State County Well Wellbore Extension (Optional) Example: Note: Only digits are allowed in positions PPDM Introduction 01/08/2013

22 15 KINDS OF INFORMATION HAVE BEEN IDENTIFIED AND DEFINED Business Life Cycle Phase is a collection of activities and conditions, that are grouped according to business significance, describing where an E&P asset (in this case a well) is at within its progressive history. Phases are related to business significance and are not related to time. Business Life Cycle Phase is relevant for wells that the E&P company has a Business Interest in. The value of the Business Life Cycle Phase is expected to change in a predictable manner as the well progresses through out its history and may reoccur as various operations are executed.

23 STARTER SETS OF VALUES For each of the 15 kinds of information, a starter set of values has been created.

24 ROLE OF THE KNOWLEDGE BASE Teach Certify Best Practices A collection of industry accepted business rules Portable Resources Business Rules Process related Workflows, governance Audit Accredit Data Rules Objective, measurable

25 DATA QUALITY DATA TRUST VALUE! Rules.PPDM.org 25 Copyright 2013, PPDM Association. All Rights Reserved

26 NEW RULE & APPROVAL PROCESS Members SME Members Industry 26 Copyright 2012, PPDM Association. All Rights Reserved

27 WE NEED KNOWLEDGE TRANSFER Define education needs Certify data managers What are rules and best practices? Develop education Identify gaps And Proof of Skill! 27 Copyright 2012, PPDM Association. All Rights Reserved

28 Depth Experience FIRST PRIORITIES? WHAT DO YOU THINK? Business Analyst Records Analyst Data Analyst Geo Spatial Analyst Common Skills and Knowledge General Industry Knowledge 28 Seismic Well Header Product ion Well logs Well tests

29 ARE WE THERE YET?

30 PROFESSIONAL PETROLEUM DATA MANAGEMENT ASSOCIATION Thanks for your time Questions? Comments? Want to get involved?

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