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1 Harnessing the Power of Insert Social Presentation Media Recruiting Title Insert Presenter and Title By Doug Berg Insert Date
2 Agenda Social Fast Facts & Updates Good, Better, Best (Future) Social Stats From Our Network Questions
3 Fast Facts Update
4 Fast Facts Update
5 The Strategy Shift Paper Resume Digital Resume Dynamic Profile
6 The Strategy Shift Filing Cabinet Applicant Tracking Systems Dynamic Talent Communities Requisition Focused 1 Time Use Of Applicants Manual Data Entry/Use Manages Apply Process Compliance Reporting People/Relationship Focused Ongoing Applicant Contact Dynamic Join/Profile/Update Automated Touch/Apply/Alert Source/Activity And Intelligent/Integrated Real-Time Reporting
7 7
8 Network Within A Network 8
9 Market Enthusiasm For Social
10 New Players
11 Social Integrated Search
12 Social Strategy Roadmap Good Better Best Search/Sourcing Posting/Campaigns Utility/Service Profile Search Build Personal Networks Leverage Employee/HM Networks Employee Referrals (Sharing) Create/Own Social Groups/Channels Social Matching Ref/Apps Private Talent Communities Job Mentions (Tweet/Link) Social Sharing Auto Job Feeds (Streams) Paid Job Postings Social Targeted Campaigns Social Tracking Of Movement Social Sharing Widgets Social Career Page Social Job Search Applications Social Media Use Private Social Networks (Alumni) Social Integrated Career Site Social Reg/Apply Social Listen/Response
13 Social Strategy Roadmap Good Better Best Search/Sourcing Posting/Campaigns Utility/Service Profile Search Build Personal Networks Leverage Employee/HM Networks Employee Referrals (Sharing) Create/Own Social Groups/Channels Social Matching Ref/Apps Private Talent Communities Job Mentions (Tweet/Link) Social Sharing Auto Job Feeds (Streams) Paid Social Job Postings/Services Social Targeted Campaigns Social Tracking Of Movement Social Sharing Widgets Social Career Page Social Job Search Applications Social Media Use Private Social Networks (Alumni) Social Integrated Career Site Social Reg/Apply Social Listen/Response
14 Social Strategy Roadmap Good Better Best Search/Sourcing Posting/Campaigns Utility/Service Profile Search Build Personal Networks Leverage Employee/HM Networks Employee Referrals (Sharing) Create/Own Social Groups/Channels Social Matching Ref/Apps Sourcing Opt & Tracking Job Mentions (Tweets/Links) Social Sharing Auto Job Feeds (Streams) Paid Social Job Postings/Services Social Targeted Campaigns Social Tracking Of Movement Social Sharing Widgets Social Career Page Social Job Search Applications Social Media Use Private Social Networks (Alumni) Social Integrated Career Site Social Reg/Apply Social Listen/Response
15 Good Use Of Social Media
16 Good: LinkedIn Use Recruiter Profile Job Request Intro Add To Network InMail Contacts Making Contact Interested? Qualified?
17 Good: Facebook Use Recruiter Profile Job Request Intro Add To Network Wall Posts Contacts Making Contact Interested? Qualified?
18 Good: Twitter Use Tweeple Twitter Account Job Tweet My Followers Making Contact Interested? Qualified?
19 Social Career Pages
20 Social Career Pages
21 Better Use Of Social Media
22 Job Delivery Automation Using RSS Feeds ( Really Simple Syndication ) Social Sharing Widgets Social API s Or Applications Recruiters Don t Post Direct Link To ATS System Measurable
23 Social Automated Marketing
24 Social Recruiting Workflow
25 Automated Distribution Of Jobs
26 Social Groups With Auto Feeds
27 Socially Optimized Career Sites
28 Socially Optimized Career Sites
29 Social Applications 29
30 Social Recruiting Optimized
31 Recruiter Optimized Use
32 Social Strategies 32
33 Social Marketing
34 Best Use Of Social Media
35 Targeting & Segmentation
36 Targeting & Segmentation
37 Builds Social Talent Pipelines
38 Social Integration To Career Site
39 Building Social Groups/Pipelines
40 Let The Network Do The Work
41 Optimize & Measure Social Sourcing Hey, Here s some jobs at our company that might interest you: LINK >>
42 Social Marketing
43 Social Marketing/Targeting: Facebook
44 Social Marketing
45 Social Marketing
46 Social Optimization On Your Site Allow login with LinkedIn or Facebook Integrates Employee Contacts In Your Career Site 46
47 Social API s 47
48 Social API s Bringing Your Jobs To Network Career Site & Jobs Facebook Jobs Jobs LinkedIn Jobs 48
49 Social API s Network To Your Jobs Career Site & Jobs Social Map Match/Market Facebook Google+ Like/Share Register/Apply LinkedIn 49
50 Social Registration/Personalization 50
51 What s Next Social Referral Optimization
52 What s Next Capture Your Social Capital
53 Social Apply Coming Soon Zaps Resume Into ATS Removes Friction Will ATS s Adopt? What About Other Sources? (Monster, Facebook, Twitter?) Is It Good For Companies? Are LinkedIn Profile Really Complete? Is It For All Jobs?
54 Get Ready For Multi- Channel Marketing
55 Strategies Compared
56 Fast Facts
57 When Do People Search Jobs?
58 Top Geo Of Facebook Visitors Smallest Markets
59 When Do People Search Jobs? Based on 170,000+ LinkedIn visitors
60 Top Geo Of LinkedIn Visitors Smallest Markets
61 When Do People View Jobs? * Based on approx 40,000 visitors
62 Top Geo Of Twitter Visitors Smallest Market
63 When Do People View Jobs? Based on 200,000+ social visitors
64 Who s Driving Traffic?
65 Who s Driving Traffic?
66 Twitter Traffic Conversions
67 Facebook Traffic Conversions
68 LinkedIn Traffic Conversions
69 Who Drove Hires Source: Jobs2Web client/hire data 2011 YTD: 36,200 hires reported
70 Questions?
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