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1 Harnessing the Power of Insert Social Presentation Media Recruiting Title Insert Presenter and Title By Doug Berg Insert Date

2 Agenda Social Fast Facts & Updates Good, Better, Best (Future) Social Stats From Our Network Questions

3 Fast Facts Update

4 Fast Facts Update

5 The Strategy Shift Paper Resume Digital Resume Dynamic Profile

6 The Strategy Shift Filing Cabinet Applicant Tracking Systems Dynamic Talent Communities Requisition Focused 1 Time Use Of Applicants Manual Data Entry/Use Manages Apply Process Compliance Reporting People/Relationship Focused Ongoing Applicant Contact Dynamic Join/Profile/Update Automated Touch/Apply/Alert Source/Activity And Intelligent/Integrated Real-Time Reporting

7 7

8 Network Within A Network 8

9 Market Enthusiasm For Social

10 New Players

11 Social Integrated Search

12 Social Strategy Roadmap Good Better Best Search/Sourcing Posting/Campaigns Utility/Service Profile Search Build Personal Networks Leverage Employee/HM Networks Employee Referrals (Sharing) Create/Own Social Groups/Channels Social Matching Ref/Apps Private Talent Communities Job Mentions (Tweet/Link) Social Sharing Auto Job Feeds (Streams) Paid Job Postings Social Targeted Campaigns Social Tracking Of Movement Social Sharing Widgets Social Career Page Social Job Search Applications Social Media Use Private Social Networks (Alumni) Social Integrated Career Site Social Reg/Apply Social Listen/Response

13 Social Strategy Roadmap Good Better Best Search/Sourcing Posting/Campaigns Utility/Service Profile Search Build Personal Networks Leverage Employee/HM Networks Employee Referrals (Sharing) Create/Own Social Groups/Channels Social Matching Ref/Apps Private Talent Communities Job Mentions (Tweet/Link) Social Sharing Auto Job Feeds (Streams) Paid Social Job Postings/Services Social Targeted Campaigns Social Tracking Of Movement Social Sharing Widgets Social Career Page Social Job Search Applications Social Media Use Private Social Networks (Alumni) Social Integrated Career Site Social Reg/Apply Social Listen/Response

14 Social Strategy Roadmap Good Better Best Search/Sourcing Posting/Campaigns Utility/Service Profile Search Build Personal Networks Leverage Employee/HM Networks Employee Referrals (Sharing) Create/Own Social Groups/Channels Social Matching Ref/Apps Sourcing Opt & Tracking Job Mentions (Tweets/Links) Social Sharing Auto Job Feeds (Streams) Paid Social Job Postings/Services Social Targeted Campaigns Social Tracking Of Movement Social Sharing Widgets Social Career Page Social Job Search Applications Social Media Use Private Social Networks (Alumni) Social Integrated Career Site Social Reg/Apply Social Listen/Response

15 Good Use Of Social Media

16 Good: LinkedIn Use Recruiter Profile Job Request Intro Add To Network InMail Contacts Making Contact Interested? Qualified?

17 Good: Facebook Use Recruiter Profile Job Request Intro Add To Network Wall Posts Contacts Making Contact Interested? Qualified?

18 Good: Twitter Use Tweeple Twitter Account Job Tweet My Followers Making Contact Interested? Qualified?

19 Social Career Pages

20 Social Career Pages

21 Better Use Of Social Media

22 Job Delivery Automation Using RSS Feeds ( Really Simple Syndication ) Social Sharing Widgets Social API s Or Applications Recruiters Don t Post Direct Link To ATS System Measurable

23 Social Automated Marketing

24 Social Recruiting Workflow

25 Automated Distribution Of Jobs

26 Social Groups With Auto Feeds

27 Socially Optimized Career Sites

28 Socially Optimized Career Sites

29 Social Applications 29

30 Social Recruiting Optimized

31 Recruiter Optimized Use

32 Social Strategies 32

33 Social Marketing

34 Best Use Of Social Media

35 Targeting & Segmentation

36 Targeting & Segmentation

37 Builds Social Talent Pipelines

38 Social Integration To Career Site

39 Building Social Groups/Pipelines

40 Let The Network Do The Work

41 Optimize & Measure Social Sourcing Hey, Here s some jobs at our company that might interest you: LINK >>

42 Social Marketing

43 Social Marketing/Targeting: Facebook

44 Social Marketing

45 Social Marketing

46 Social Optimization On Your Site Allow login with LinkedIn or Facebook Integrates Employee Contacts In Your Career Site 46

47 Social API s 47

48 Social API s Bringing Your Jobs To Network Career Site & Jobs Facebook Jobs Jobs LinkedIn Jobs 48

49 Social API s Network To Your Jobs Career Site & Jobs Social Map Match/Market Facebook Google+ Like/Share Register/Apply LinkedIn 49

50 Social Registration/Personalization 50

51 What s Next Social Referral Optimization

52 What s Next Capture Your Social Capital

53 Social Apply Coming Soon Zaps Resume Into ATS Removes Friction Will ATS s Adopt? What About Other Sources? (Monster, Facebook, Twitter?) Is It Good For Companies? Are LinkedIn Profile Really Complete? Is It For All Jobs?

54 Get Ready For Multi- Channel Marketing

55 Strategies Compared

56 Fast Facts

57 When Do People Search Jobs?

58 Top Geo Of Facebook Visitors Smallest Markets

59 When Do People Search Jobs? Based on 170,000+ LinkedIn visitors

60 Top Geo Of LinkedIn Visitors Smallest Markets

61 When Do People View Jobs? * Based on approx 40,000 visitors

62 Top Geo Of Twitter Visitors Smallest Market

63 When Do People View Jobs? Based on 200,000+ social visitors

64 Who s Driving Traffic?

65 Who s Driving Traffic?

66 Twitter Traffic Conversions

67 Facebook Traffic Conversions

68 LinkedIn Traffic Conversions

69 Who Drove Hires Source: Jobs2Web client/hire data 2011 YTD: 36,200 hires reported

70 Questions?

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