The Importance of a Strong Logo

Transcription

1 The Importance of a Strong Logo Your logo is the foundation of your brand and it needs to be strong to stand up to the task. How well your does your logo measures up? A Halftone Pixel Publication

2 Authenticity looks good on you. We hope you enjoy this e-publication. Your business is important and how it is perceived by the world around you is a major factor in its success. We believe your authenticity plays a big role in making your organization stand out from your competition. These publications are designed to inform and educate on what makes good design, helping you make design decisions that will benefit your organization. If you have any questions or would like to learn more about how Halftone Pixel can help make your business better, contact us today. Tell Us About Your Project graphic design website development etc Kris Trudeau Halftone Pixel TM Website Design and Consulting blends graphic design and website development into authentic, userinspired creative solutions that put your business ahead of your competition. We work with clients across Canada from our office located in the picturesque Comox Valley on Vancouver Island, British Columbia. Contact Kris Trudeau today for a free quote or consultation on your project. Kris Trudeau has over twelve years of experience as a graphic and website designer. Her company Halftone Pixel Website Design and Consulting serves clients both on Vancouver Island and in Winnipeg with everything from websites to business cards and brochures to Facebook. When Kris isn t pushing pixels, she can be found mountain biking, honing her photography skills. Kris is a contributor of articles to Small Business BC. 2

3 Complicated logos can be hard to comprehend and detailed logos may experience output problems if printed too small. As the new year arrives, we look inwards and with the best intentions, resolve to stop, start, do more, do less or better. Inner reflection is not limited to us personally but is applicable to our businesses as well; it s as good time as any to take an inventory of how your business presents itself to the world. While there are many public-facing aspects of your business, your logo is the foundation and it needs to be strong to stand up to the task. Here are five quick questions you can ask yourself to test how well your logo measures up. Is your logo simple and easy to understand? Your logo needs to be simple enough that a viewer can instantly understand it should they only get a fleeting glance of it off vehicle graphics or a passing road sign. Complicated logos can be hard to comprehend and detailed logos may experience output problems if printed too small. 3

4 Does your logo fit your industry s visual conventions? Some industries have a certain look associated with them; most financial organizations use conservative colours and serif fonts where as fast food restaurants use trendier fonts and bright colours. Over time, these similarities have been engrained in our subconscious as the norm. If a business doesn t fit our expectation of the norm, we instantly become wary. Some organizations defy this convention successfully and if your organization can pull it off, it will reap the rewards of standing head and shoulders above its competition. It may be a long and expensive road however, with significant marketing required to remind your viewers of your organization s amazing capabilities, despite its unorthodox appearance. Different logos confuse your viewers and will water down your brand. How many versions of your logo do you currently employ? Do you have a website displaying your new logo but you ve got a box of business cards you want to finish up before ordering more with the new logo? If so, stop right now! Different logos confuse your viewers and will water down your brand. How timeless is your logo? Was your logo created in 1994? Does it look like it was created in 1994? Unless you re selling antiques, it s more important now than ever to ensure your 4

5 A simple logo usually means a long-lasting logo. business looks up-to-date, knowledgeable and trustworthy. Your customers want to know that your business is current and they will assume so if your logo reflects this. A simple logo usually means a long-lasting logo. Timeless fonts like Helvetica and Century Gothic and simple illustrations will stand the test of time. The Nike swoosh was created in 1971 and the Coca-Cola logo is over 100 years old. Your logo is the foundation on which your brand is built and if done right, it will nest itself neatly in your customers minds forever. How much is that real estate worth to you? Don t underestimate the value of your logo. 5