Seeing the Wood for the Trees

Transcription

1 In today s volatile and fast moving agricultural and food markets the need for organisations to keep on top of the latest trends and market conditions has never been greater. However, the sheer volume and frequency of information available makes seeing the wood for the trees a huge challenge. Seeing the Wood for the Trees Promar smarket Intelligence Dashboards (MIDs) provide a customised solution to assist C-level managers and board members keep up to date with critical issues while minimising the amount of time spent watching markets.

2 Providing critical agri-food market knowledge to time poor executives Promar s Market Intelligence Dashboards (MIDs) are reports that focus on providing critical market intelligence for companies involved in agriculture and food. The reports are highly structured, with summary charts, headlines and interpretation supported by increasing layers of details that readers can refer to if required. Reports are published periodically (typically on a monthly basis) and are designed to provide a clear view of market trends and issues, free from the confusion and noise created by real-time data feeds, constant news updates and commentaries. The reports can be provided in electronic and or hard copy formats.

3 Promar s MID Reports Provide: Focussed approach Big picture view Proactive analysis Effective comparisons Independent views Keeping on top of all markets trends is impossible, Promar works with executives to identify critical issues to the business and then monitors these issues through MID reports on an on-going basis The 24/7 nature of information these days means that readers can be swamped in data this wastes time and potentially clouds underlying trends. The MIDs take a wider perspective to provide a considered view of the situation. Most journals and news services simply focus on what s news at the present moment. The MID looks beyond the headlines to secure views and frequent updates of strategic information relevant to your business. Global markets all operate with different currencies, measurement units and jargon. The MID summarises information on a consistent basis to allow easy and meaningful comparisons across the world. Promar s experienced agri-food analysts provide expert, unbiased analysis and assessment of market trends and issues.

4 Process Although each MID is different, the development process is usually based around four core steps: Exploratory meeting with C-level management to understand business objectives, current information flows and users. Development of a Dashboard structure and focus areas Delivery of trial reports with an interim review, typically 3 months, to check content, use-ability etc. Annual review to reconfirm business priorities, fine tune report structure and focus. Investment Each MID is different and therefore the costs vary depending on breadth and depth of coverage as well as report frequency. As a guide, a typical monthly report would cost upwards of 1,000/ report. Typical Content: Promar Dashboards are designed to meet specific users needs but generally include a range of data, information and knowledge including: Productsupplyanddemand past and forward looking. Current and future price information Government policy initiatives and impact at national and global level Merger and acquisition activity Competitor analysis Critical current affairs Input costs

5 Promar International Ltd. PromarInternational (Promar) is a specialist agricultural and food market research and consulting company. The business is a wholly owned subsidiary of Genus plc a major agribusiness services company operating in 70 markets around the world. Promar sagri-food team provides actionable business research, market intelligence and business strategy for organisations along the food supply chain. We offer customised programs to meet individual clients needs and budgets. Around 50% of our work is based in the UK with the balance covering a range of international markets from Azerbaijan to Vietnam. Our projects range from relatively simple single-product evaluations, through to whole industry strategies. Typical projects are based around: Market & product research Market monitoring & price tracking Market evaluation & prioritisation Market entry analysis Due diligence analysis Feasibility studies Strategy development

6 Insights Team Experienced industry professionals from Promar s agri-food research and strategy team are responsible for producing all MID reports. Key individuals include: Tim Harper Senior Consultant at Promar with over 20 years experience in providing technical production advice as well as agricultural markets analyses and forecasting. Tim currently leads Promars Dairy Cost Tracker analysis for Tesco and is involved in a number of other market analysis projects Andrew McLay Agricultural commodities & food marketing professional with over 15 years experience in global markets - ranging from bulk dairy powders in China to new high IP branded fruit varieties in mature markets such as UK and Germany. For further details on how a Market Intelligence Dashboard can add value for your management team or Board please contact: Andrew McLay Promar International Alpha Building, London Rd Nantwich, Cheshire CW5 7JW Mob: +44 (0) andrew.mclay@genusplc.com