1 The European forum for market players and decision makers in the renewable energy industry THE AGE OF RENEWABLE ENERGY: GRID AND MARKET INTEGRATION October 10 and 11, 2013 Geneva, Switzerland ORGANISER PARTNERS
2 GREEN POWER: FROM NICHE TO MASS MARKET It is no longer just simply a question of how green power can be successfully promoted and marketed; now, we need to consider how renewable energies can be sustainably integrated into the market and grid. Market players and decision makers in Europe s renewable energy industry will address these issues on October 10 and 11, 2013 in Geneva, Switzerland. Ambitious targets, political pressure and market liberalisation are responsible for the fact that renewables are now a fixed feature in the supply of power. In its twelfth year the European Conference on Green Power Markets focuses on the growing significance of renewable energies and their integration into the grid and market. Along with our partners AIB (Association of Issuing Bodies), Eurelectric, SFOE (Swiss Federal Office of Energy) and VSE (Swiss Electricity Industry Association), Vereon AG welcomes top-class market players of the European energy industry to the Hotel InterContinental in Geneva on October 10 and 11, International experts of the energy sector will discuss the roles which the state, industry and finance sectors will play in realising the investments necessary towards a sustainable energy industry. Among the key issues to be addressed at this year s conference are the following topics: Policies and market deployment initiatives: the stakeholder view Trends in international green power markets: future market design Grid integration and storage of renewables Green power supply and demand hands-on experience In addition to presentations, discussions and parallel forums, the European Conference on Green Power Markets offers an ideal forum for cross-border exchange of views and experiences. THE PROGRAMME GROUP Providing rich content to give you the knowlege edge Dr Devrim Yetergil Managing Director Green Power Marketing GmbH Zurich, Switzerland Dr Stefan Nowak Managing Director NET Nowak Energy & Technology Ltd. St.Ursen, Switzerland Dr Bernd Kiefer Managing Director and Partner Fichtner Management Consulting AG Switzerland Zurich, Switzerland Stefan Assmann Director Energy Vereon AG Kreuzlingen, Switzerland Dr William Gillett Head of Unit Executive Agency for Competitiveness and Innovation (EACI), European Commission, Brussels, Belgium Welcome to Geneva on October 10 and 11, 2013!
3 POLICIES AND CORNERSTONES FOR FUTURE MARKET DEVELOPMENT THURSDAY, OCTOBER 10, Registration and welcome coffee Welcome 12 years of Green Power Markets Stefan Assmann, Director Energy, Vereon AG, Kreuzlingen, Switzerland Session 1: Policies and market deployment initiatives the stakeholder view Moderator: Stefan Nowak, Managing Director, NET Nowak Energy & Technology Ltd., St. Ursen, Switzerland Analysis of market and policies sustainability of renewable policies Adam Brown, Senior Energy Analyst, International Energy Agency IEA, Paris, France Financial crisis and investment in renewables Hugo Chandler, Director New Resource Partners, London, United Kingdom Managing the Transformation how renewables change the electricity system High shares of fluctuating distributed renewables change markets and grids at all levels Growing importance of distribution grids and how they can cope The challenge of self supply The battle over the system logic How much ICT is needed for a smart system? Innovation cycles and the end of conventional planning Business models Ruggero Schleicher-Tappeser, Consultant, Sustainable Strategies, Berlin, Germany Why have standards? AIB: Representing the European Certificate System Administrators Aspects that need standardisation in the field of Guarantees of Origin European Energy Certificate System (EECS) Phil Moody, Secretary General, AIB Association of Issuing Bodies, Gerrards Cross, United Kingdom Coffee break and networking
4 POLICIES AND CORNERSTONES FOR FUTURE MARKET DEVELOPMENT THURSDAY, OCTOBER 10, 2013 (CONTINUED SESSION 1) Business models in the German market German market premium model: producers teaming up with market parties to dispatch their production vs. feed in tariff Voluntary market (GoOs) and the role of traders in the German market Other business models: community financing, suppliers funding Willemien van den Hoogen, Head of Renewables Trading, Statkraft Markets B.V., Amsterdam, The Netherlands Renewable energy market Challenges and opportunities in Europe Current market situation in Europe Feed in tariffs, subsidies, price developments, regulatory changes Resulting challenges and opportunities Domenico De Luca, Head Int. Trading & Origination, Member of the Management Board, Axpo Trading AG, Dietikon, Switzerland Incremental production: The linkage between GOs and new power How to drive forward the development of sustainable energy GO as a tool to allow customers to indirectly invest or contribute to new projects How to realize additional new renewable projects Tom Lindberg, Managing Director, ECOHZ, Oslo, Norway Reflection and discussion Lunch
5 POLICIES AND CORNERSTONES FOR FUTURE MARKET DEVELOPMENT THURSDAY, OCTOBER 10, 2013 (CONTINUED) Session 2: Trends in international green power markets future market design Moderator: Phil Moody, Secretary General, AIB Association of Issuing Bodies, Gerrards Cross, United Kingdom The future design of support schemes compromise between market integration and investment certainty Status of renewable energy support schemes and need for reform What are key challenges in terms of stronger market integration of renewables? The most promising options to reduce costs of RES support schemes Which elements of RES policies in EU Member States need stronger coordination? Mario Ragwitz, Deputy head of the department Energy Policy and Energy Markets, Fraunhofer-Institute for Systems and Innovation Research (ISI), Karlsruhe, Germany The experience of the Slovenian national support system for renewable energy sources Status and role of renewables in the Slovenian power market The experience of the Slovenian electricity feed-in support scheme for RES (renewable energy source) and CHP (high-efficiency cogeneration) power plant Challenges and potentials of renewables in the Slovenian power market Karlo Peršolja, General Manager, Borzen d.o.o., Ljubljana, Slovenia Coffee break and networking Experiences of the first European power exchange for the voluntary renewables market Why and how to integrate green quality with physical power Certified transparency by the delivery hour Quoting options, matching and liquidity New countries of origin, new registries Ronald Gjurkowitsch, Business Development, EXAA Energy Exchange Austria, Vienna, Austria RES induced shifts in the European power system and the capacity markets discussion The reinvention and transition of the power system: from baseload and a supply to demand logic to a complex platform The disruptive role of PV The outstanding role of innovation for the transition Market distortion as a result of operational support systems Which market design as a solution? How to keep the market alive after three liberalisation packages, how to avoid the fragmentation of EU s energy policy and market Beatrix Widmer, Chairwoman WG RES, eurelectric and Head of SWM Brussels office, Brussels, Belgium Reflection and discussion End of first conference day / get together GET TOGETHER Green Power Markets invites you to a get together in the conference hotel. Enjoy a convivial evening, the ideal opportunity to keep up with colleagues and forge new business contacts.
6 BUSINESS MODELS TO FOSTER PRESENT OPPORTUNITIES FRIDAY, OCTOBER 11, 2013 Session 3: Grid integration and storage of renewables Moderator: Dr. Bernd Kiefer, Managing Director and Partner, Fichtner Management Consulting AG Switzerland, Zurich, Switzerland Consequences of grid integration what are the actual investment and expansion needs for transmission and distribution Foreseeable challenges through the high increase of volatile, decentralise RES production from a TSO perspective Necessary measures of grid operators to cope with these challenges are: - Efficient utilisation of the existing grid infrastructure - Investment in new grid technologies - Development of the European high voltage grid and the local distribution grids - Reliable regulatory framework for investment projects Marc Vogel, Senior Manager Market Products and Analysis, Swissgrid, Frick, Switzerland Experiences integrating wind and solar in the US and Europe How wind and solar are already providing a significant share of electricity in many U.S. states and countries Commitments states and countries have made to achieve much higher levels of renewables in the future The many tools available to utilities and grid operators for integrating high levels of wind and solar while maintaining a reliable electricity system Integration studies by utilities, grid operators, and federal agencies Steve Clemmer, Director of Energy Research & Analysis, Union of Concerned Scientists, Cambridge, United States Wind power grid integration Challenges for grid integration Managing the intermittency Lessons learned in the BMW Leipzig project Gernot Blanke, Founder and CEO, wpd, Bremen, Germany Coffee break and networking Session 4: Green power supply and demand hands-on experience Moderator: Dr. Bernd Kiefer, Managing Director and Partner, Fichtner Management Consulting AG Switzerland, Zurich, Switzerland Ongoing changes in the German green power market Switching rates continue to decline while the Energiewende continues to be supported by the vast majority of the population Contribution of green power tariffs to the Energiewende Current situation, discussions and future role of green power tariffs Robert Werner, Managing Partner, Hamburg Institut, Hamburg, Germany Cracking the code on residential solar: Lessons learned from the US Learn how US marketing programs have helped double residential solar adoption Understand the American consumer mindset as it relates to solar and how it can be applied to Europe Apply lessons learned to your marketing efforts and campaigns Brian F. Keane, President, Smart Power, Washington, United States
7 BUSINESS MODELS TO FOSTER PRESENT OPPORTUNITIES FRIDAY, OCTOBER 11, 2013 (CONTINUED SESSION 4) The market value of wind experiences and projections for Germany Approach and relevancy of marketing wind power on the power exchange Historical experience power prices, market value of wind and differences from site- and technology-factors for selected German sample projects based on existing data Outlook projection of the development of future market values for wind for selected German sample projects Conclusion and discussion Nicolai Herrmann, Consultant, enervis energy advisors, Berlin, Germany Wind farms with citizen participation Learn why citizens participation is and will increasingly be crucial to realise wind projects Understand the different groups and options to deal with NIMBY Apply lessons learned: try the cooperative energy project or company Ernst Vuyk, Utrecht, The Netherlands Business models behind successful green power products Drive customer involvment to use new renewable energies in order to - Develop solar production and insure its financing - Get a clear competitive advantage on the recently opened swiss electricity market Risks and opportunities of this business model Anne Favatier, Head of Marketing, SIG, Geneva, Switzerland Closing Statements Stefan Nowak, Managing Director, NET Nowak Energy & Technology Ltd., St. Ursen, Switzerland Lunch Parallel Forums Forum A: Marketing and sales of green power Do a deep dive into Green Power Marketing with one of the US top marketing leaders Meet Brian F. Keane, Author of Green Is Good: Save Money, Make Money and Help Your Community Profit from Clean Energy Hear first-hand anecdotes from the US on how to market and sell green power Brian F. Keane, President, Smart Power, Washington, United States Forum B: Financing of green power projects: Bringing Guarantees of Origin into a new phase a discussion on new market designs Presentation of solutions for financing more renewable production Outline of a new financial mechanism based on Guarantees of Origin Insights and discussion Arne Olav Haabeth, Market Analyst, ECOHZ AS and Kjetil Røneid, CFO, ECOHZ AS, Oslo, Norway Forum C: Market integration and design Modeling of energy price in a merit order market with increasing amounts of PV and wind power Discussion of modeling results and associated problems. Necessary market design to insure the continuous re-financing and expansion of the energy network (The participants will receive a paper beforehand in order to better participate in the discussion.) Christian Zeyer, Deputy CEO, swisscleantech, Bern, Switzerland End of the conference
8 YOUR CHANCE TO DEBATE WITH LEADING RENEWABLE ENERGY EXPERTS MEET THE SPEAKERS Dr Gernot Blanke studied law at the Universities of Marburg, Munich and Göttingen. In 1989, he received the degree of doctor of law. Afterwards, he worked as lawyer at Time Warner Inc., New York, and the law firm of Haight, Gardner, Poor & Havens until Together with Dr. Klaus Meier, he founded wpd in Since 2000, he is CEO of the wpd AG. Furthermore, Gernot Blanke is member of the board of the German Offshore Forum Windenergie (OFW). Adam Brown is a Senior Energy Analyst at the International Energy Agency in Paris, working in the Renewable Energy Division.Adam has expert knowledge of sustainable energy gained through 30 years experience in planning, developing and managing programmes for Government and in consultancy assignments for clients in the UK and overseas. Hugo Chandler is a director of New Resource Partners. Within NRP, Hugo specialises in regulatory frameworks, power market design and system integration. He co-founded NRP in Previously, Hugo was the wind energy lead at the International Energy Agency (IEA), where he was instrumental in establishing new attitudes towards the challenges of integrating large shares of wind energy and solar photovoltaics. Prior to that, he worked at the European Wind Energy Association in Brussels where he set up the European Technology Platform for Wind Energy. Steve Clemmer is Director of Energy Research for the Union of Concerned Scientists (UCS) Climate and Energy Program. He conducts research on the economic and environmental benefits of implementing renewable energy technologies and policies at the state and national levels. Domenico De Luca has been responsible for the group activities of international Energy Trading, Origination and Sales within Axpo Trading AG (former EGL) since April 2009 and is Member of the Management Board. He started his career in ABB in Power Plant Construction and Commissioning. Anne Favatier is Head of Marketing of SIG (Services Industriels de Genève), the largest multi-utility company in Switzerland and is co president of VUE (Verein für Umweltgerechte Energie) Label Naturemade. Her mission is to design and implementation a marketing strategy, the aim of which is to position SIG as a modern public service that not only combines both profitability and ethics but that is also prepared for market challenges. Ronald Gjurkowitsch is a Business Development Manager with EXAA - the Austrian Power and Environmental Exchange. He joined the firm in 2004 taking on the responsibility for the further expansion of the power day ahead marketplace and to broaden the exchange s services for environmental products. He designed and implemented EXAA s spot trading platform for carbon emissions allowances and built up extensive experience with green electricity certificate systems. Nicolai Herrmann works as a power market consultant for enervis energy advisors GmbH in Berlin, Germany on energy market design and investment appraisal for thermal and renewable generation assets. Before working in consultancy, he gained practical experience in the utility sector. Nicolai Herrmann holds a doctoral degree in economics and a degree as an industrial engineer (Dipl. Wi.-Ing.) from Flensburg University (Germany) where he studied Energy and Environmental Management. Brian F. Keane is President of SmartPower and author of «Green Is Good: Save Money, Make Money, and Help Your Community Profit From Clean Energy.» (Lyons Press, 2012). He is a leading voice on clean energy, energy efficiency and the environment. As President of SmartPower, a Washington, DC-based marketing agency dedicated to promoting clean, renewable energy and energy efficiency, Keane has helped shape the energy debate in the United States and brought clean energy and energy efficiency to the American consumer. Dr Bernd Kiefer is general manager and partner of Fichtner Management Consulting AG Schweiz, where he specialises in energy and infrastructure strategy and business development. Prior to joining Fichtner he headed Rätia Energie (now Repower) in Germany and Benelux, building the company s business in these key markets. He has many years of experience as an independent consultant, a role in which he has, among other things, played a key role in developing a European wholesale market for green power. Tom Lindberg is the Managing Director of ECOHZ. He has a broad international background and experience. Tom spent 22 years working in a range of marketing and management positions in IT and telecom sector, before joining ECOHZ and the renewable energy industry in Tom has lead ECOHZ to its current position as a market leader in Europe, with sales volumes of GO s reaching nearly 50 TWh in Philip Moody, originally a systems architect and strategist working on financial, telecommunications and industrial applications since the late 1980s, has advised government and industry on matters relating to gas and electricity markets. In the late 1990s, he worked with market parties across Europe to create RECS and to found the Association of Issuing Bodies. In 2002, Philip was elected Secretary General, a post which he retains. As well as being responsible for the administration of the Association, Philip has been deeply involved in the on-going development of EECS and of the AIB, and was a major contributor to the development of the CEN/CENELEC standard for GOs. Dr Stefan Nowak has a PhD in physics, and during his scientific career has worked in different fields of energy research. In 1996 he founded NET Nowak Energy & Technology Ltd., a consultancy offering a comprehensive range of renewable energy and energy efficiency services. Extensive international work has given him a deep understanding of worldwide technological developments in renewable energy and the relevant market mechanisms. Karlo Peršolja is general manager of the Slovenian power market operator BORZEN. His career is very much connected with the energy field, since he has more than 30 years of experience working in the field of electricity markets. He spent most of his life in Slovenia whilst all the time actively involved with international and European projects, workgroups and associations. Dr Mario Ragwitz is deputy head of the department Energy Policy and Energy Markets at the Fraunhofer-Institute for Systems and Innovation Research (ISI). He is also head of the business unit of renewable energies at Fraunhofer ISI. He is responsible for developing and evaluating policies for renewable energy and modelling energy systems with renewable sources focusing on the European Union. Ruggero Schleicher-Tappeser works as freelance consultant for energy policy and renewable energies in Berlin since he started to work as journalist and policy consultant for energy issues in Switzerland. From 1986: research project on technology policies with the Institute for Ecological Economics IÖW : founder and director of the EURES Institute for Regional Studies in Europe. From 2004 with the Alpine Convention: Acting Secretary General. Willemien van den Hoogen is responsible for Renewables Origination within Statkraft. She has been active with the company for more than 10 years in roles related to the trade of renewable electricity. Before working at Statkraft, she worked with Randstad Staffing Services and CMG Logica. She graduated in Business Economics from the Maastricht University in 1994 and completed a post doctorate audit education at the Amsterdam Vrije Universiteit in Marc Vogel worked between for the MVV Energie AG, where he was involved in the development and build-up of the trading floor. He participated in designing the process of liberalization in Germany by his work in numerous committees as well as his involvement in the creation of the «Verbände-vereinbarung» and the Grid Codes. In 2003 he left the energy trading business and started to work for the former transmission system operator Atel in Switzerland. Today he is working for the Swiss TSO Swissgrid. Ernst J. Vuyk is President of the Dutch Association for Renewable Energy (ODE), established in 1979 and independent managing consultant and entrepreneur. He has 20 years of experience in spatial planning, built environment, energy efficiency and renewable energy. Recently he was involved as representative for the environmental organisations in the preparation for the National Energy Agreement in the Netherlands. Robert Werner is a managing partner with the Hamburg Institute. His primary consulting expertise lies in strategy and business development for the energy industry and in policy advice. From 2001 to 2011 he was the CEO of Greenpeace Energy, Germany's largest green energy cooperative. Beatrix Widmer is chairwoman of eurelectrics WG RES and head of SWM office in Brussels. Previously she managed regulatory affairs for Vattenfall Europe in Berlin and Brussels. Prior to that she was head of office for Dr Rolf Linkohr, European Parliament and she built and lead the office in Brussels for VKU (Verband kommunaler Unternehmen). She was managing executive for BVÖD (Bundesverbands öffentlicher Dienstleistungen) in Berlin. Christian Zeyer, PhD, is heading the research department of swisscleantech the Swiss business association and voice of the Green Economy. He conducted research projects in PV as well as different other fields of energy science. He is also the main author of the swisscleantech energy model. For the association, a change in energy strategy is both technically feasible and economically attractive. Key is the the right mix of regulatory measures and a business friendly implementation of these. Market behavior is therefore of increasing resarch interest to swisscleantech.
9 FAX REGISTRATION: OCTOBER 10 AND 11, 2013 GENEVA, SWITZERLAND ORGANISATION Vereon AG, P.O. Box 2232, 8280 Kreuzlingen, Switzerland under license from Green Power Marketing GmbH. INFORMATION REGISTRATION T , F CONFERENCE FEE Conference fee is EUR plus 8% Swiss VAT per person; this includes admission to the two-day conference, electronic conference documentation, coffee break refreshments and lunch, and get together. The cost of overnight accommodation is not included. CONFERENCE VENUE Hotel InterContinental Geneva Chemin du Petit-Saconnex 7, 1209 Geneva, Switzerland T , Nestling in an area of lush parkland and in the heart of the diplomatic district, this imposing eighteen story icon, with its incomparable views over the lake and mountains, dominates the Geneva skyline. ROOM RESERVATION We have reserved a limited number of rooms at a special rate in the conference venue Hotel InterContinental Geneva. Please book your room as soon as possible. Our quotas are only valid for a limited time. Please refer to 8th European Conference on Green Power Markets 2013 for your reservation. Alternatively, you may chose one of the following hotels near by the conference venue: Grand Hotel Kempinski Geneva***** I Tel I Hotel Auteuil**** T NH Rex**** T Hotel Kipling*** T Eden Hotel Geneva*** T Hotel Suisse*** T Yes, I would like to make a binding registration to attend the 8th European Conference on Green Power Markets 2013 at EUR plus 8% Swiss VAT; this includes my participation in (please tick as appropriate): Forum on Friday afternoon, October 11, 2013 A: Marketing and sales on green power B: Financing of green power projects C: Market integration and design Please send me information on options for exhibitors and sponsors Last name First name Organisation Department Position Street/P.O.Box Postcode/Place Country Telephone Billing address (if different) Date Signature REGISTER ONLINE: GREENPOWERMARKETS.EU T F TERMS OF PARTICIPATION We will send you a confirmation and invoice by upon receipt of your registration. Please transfer payment of the conference fee within 10 days of receiving your invoice. You may attend only after full receipt of payment. You may cancel your registration with no charge (in writing only) up to four weeks before the conference; thereafter half of the conference fee will be charged. If you fail to attend or cancel your registration within five working days of the start of the conference, you will be charged the whole conference fee. However, you may transfer your registration to another person with no charge. The conference management reserves the right to change the programme. YOUR DETAILS Your details will be recorded and used for the purpose of organising and conducting the 8th European Conference on Green Power Markets We and selected partners will be glad to keep you informed about future events and other offers. You can contact us at any time if you do not wish to receive such information.
10 CO-SPONSOR MEDIA PARTNERS Vereon AG P.O. Box Kreuzlingen, Switzerland T F
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