MAXIMISING TRADITIONS THE SHOP. SHOPPER. SHOPKEEPER OCTOBER 2015

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "MAXIMISING TRADITIONS THE SHOP. SHOPPER. SHOPKEEPER OCTOBER 2015"

Transcription

1 MAXIMISING TRADITIONS THE SHOP. SHOPPER. SHOPKEEPER OCTOBER 2015

2 THE MANY FACES OF TRADITIONAL TRADE IN SOUTHEAST ASIA... WARUNG kedai runcit sari-sari stores 杂 货 店 chap foh tim Tu-ra-kij-ka-pleek-bab-dang-derm 杂 货 店 cửa hàng tạp hóa corner grocery store chap foh tim Small shop round the corner sari-sari stores corner grocery store WARUNG chap foh tim chap foh tim cửa hàng tạp hóa kedai runcit 杂 货 店 mom-and-pop stores kedai runcit Small shop round the corner 杂 货 店 ran-show-huay ran-show-huay WARUNG kedai runcit sari-sari stores

3 DO YOU UNDERSTAND THE CHARACTERISTICS OF THESE SHOPS? DO YOU KNOW HOW SHOPPERS BROWSE AND BUY? DO YOU KNOW HOW THE SHOPKEEPER THINKS AND WHAT MAKES HIM TICK?

4 Samuel 1, a sales leader of a major FMCG manufacturer in Vietnam, was faced with a challenge: servicing Vietnam s slew of traditional trade stores with limited resources. In order to prioritise the multitude of traditional grocery stores scattered across the country, he ordered a store segmentation project which enabled him to group outlets based on claimed sales performance. Based on the store segmentation result, his sales force was directed to stores representing the biggest sales potential. But Samuel was dissatisfied with the outcome; the classification of outlets appeared inaccurate, and staff lacked insight into which products they should push in each store. Samuel s dilemma is not unique. In fact, it s a fairly common challenge. Many FMCG sales teams lack fundamental knowledge on the traditional trade landscape, such as the location (where) of the stores which represent the biggest opportunity, products (what) which offer the largest potential, and promotional activities (how) which will yield the maximum conversion. Such insights are critical to developing a comprehensive sales strategy which takes local market nuances into account. Due to the sheer diversity of Southeast Asia s retail sector, a one-size-fits-all approach is rarely sufficient. Indeed, brand building and sales development can be achieved by combining shop, shopper and shopkeeper insights into an effective segmentation to truly drive activation across the various shopper touchpoints along their path to purchase. A multi-lens view approach is required in order to win the hearts of both the shoppers and the shopkeepers. 1 Real case, but name has been changed HOW SHOPKEEPER WHAT SHOPPER WHERE SHOP IV MAXIMISING TRADITIONS THE SHOP. SHOPPER. SHOPKEEPER OCTOBER 2015

5 THE FRAGMENTED WORLD OF TRADITIONAL TRADE In Southeast Asia, traditional grocery is the largest channel both in terms of store numbers and sales contribution, and in major cities like Ho Chi Minh City or Jakarta, traditional trade accounts for more than 70% of FMCG sales. TRADITIONAL VS. MODERN TRADE IN ASIA RETAIL CHANNEL SHARES IN ASIA (INCLUDING INDIA) WEIGHTED SHARE OF TRADE 4.1% 1.7% 48.6% 4.2% 1.8% 48.2% 4.2% 1.8% 47.9% OTHERS DRUGSTORES TRADITIONAL TRADE CONVENIENCE STORES MINIMARKETS 4.9% 8.4% 5.2% 8.9% 5.3% 9.3% SUPERMARKETS HYPERMARKETS 16.8% 16.9% 17.2% 14.9% 14.6% 14.4% MAT 2014 Source: Nielsen Retail Index 2014 shares based on weighting of country importance Copyright 2015 The Nielsen Company 1

6 PLANNED OR IMPULSE PURCHASES, GROCERY STORES ARE A BIG PART OF TRADITIONAL TRADE TRADITIONAL TRADE FOR DAILY MEAL SHOPPING WHILE MODERN TRADE IS MORE FOR PLANNED MONTHLY TOP UPS 39% 30% 3% 35% 12% 5% 18% 7% 33% 5% 12% 7% 28% WINDOW SHOPPING IMMEDIATE CONSUMPTION MEAL FOR TODAY TOP UP MAIN SHOPPING 35% 45% 25% 35% 5% 13% TRADITIONAL TRADE MINIMARKET SUPERMARKET HYPERMARKET Source: Nielsen Home Panel Data FMCG 78 Categories % Spending Indonesia Urban + Java Rural MAT 2015 we 14 June By and large, shoppers visit traditional trade stores due the proximity to their homes, and a large proportion of purchases in traditional grocery stores are planned, from catering to everyday needs to topup shopping and even main shopping. The planned shoppers regard their local grocery store as a pantry extension, buying their daily cooking, homecare or personal care needs. Such purchases are planned in advance and the majority of shoppers have already made their brand choice before they enter the store. Importantly, planned shopping implies the potential for bigger basket size or offering new pack formats within the repertoire of regularly shopped brands. Yet, having elements of both impulse and planned in traditional trade stores can open up immense opportunities. Modern trade has an edge over traditional trade on variety, selection, promotional activity and high quality premium products. Traditional trade can replicate these by more frequent rotation of new products, adding variety within impulse categories, or having promotions by day of week to entice shoppers. 2 MAXIMISING TRADITIONS THE SHOP. SHOPPER. SHOPKEEPER OCTOBER 2015

7 A SHOP, ITS WARES AND SHOPPERS INDONESIA MALAYSIA PHILIPPINES THAILAND VIETNAM TRADITIONAL TRADE GROCERY STORE COUNT 3,064,353 33,082 1,081, , ,786 STORE GROWTH (%) 0.7% -10% AVERAGE CATEGORIES PER STORE AVERAGE FOOD CATEGORIES PER STORE % 1.1% % 12 6 Notes on Traditional Trade Grocery definitions by market: In general, Nielsen defines Traditional Trade Grocery as off-premise stores selling FMCG food or nonfood items, and excludes household stores selling building material, electronics, or household items, as well as excludes any on-premise channels or drug stores. This definition might vary by market, and a more detailed definition by market are as follows: AVERAGE CUSTOMERS PER DAY 57 ~ 25 AVERAGE STORE SIZE (SQUARE METRE) Indonesia: Includes Provision, Semi-Permanent Stores, Gerombong, Pasar, Semi-Retailer FMCG, Semi- Retailer (Food and Snack) Malaysia: Includes Provision, Chinese Medical Hall, Sundry 12 SQM 79SQM 6 SQM 51SQM 19 SQM Philippines: Includes Sari- Sari Stores, Market Stalls AVERAGE SPEND PER TRIP US$0.88 (11,842 IDR) AVERAGE TRIPS PER WEEK 4.5 Xs ~ ~ US$0.85 (38.75 PHP) 10 Xs US$3.32 (113 THB) 1.6 Xs US$1.80 (39,300 VND) 4.1 Xs Thailand: Includes Provision Vietnam: Includes Traditional Grocery Stores, Market Stalls, Cigarette Kiosks, Soft Drinks/Ice Cream Outlets, Dairy Shop, Milk/Biscuits/Spirit Shop, Biscuits/Confectionery Store, Semi-Retailer (Urban) Source: Nielsen Retail Establishment Survey 2015 Copyright 2015 The Nielsen Company 3

8 WHAT SHOPPERS BUY IN TRADITIONAL GROCERY STORES IN INDONESIA MOST COMMON ITEMS PURCHASED (%) BRANDED COFFEE POWDER 50 READY-TO-DRINK TEA 47 BISCUITS 45 SOY SAUCE 45 INSECTICIDES 32 MAKEUP DECORATIVE 30 READY-TO-DRINK MILK 24 VITAMINS 20 BRANDED COOKING OIL 18 MILK POWDER 13 BABY CARE PRODUCTS 13 LIQUID SOAP 11 BODY LOTION 11 Source: Nielsen Shopper Trends 2013/ MAXIMISING TRADITIONS THE SHOP. SHOPPER. SHOPKEEPER OCTOBER 2015

9 WHAT SHOPPERS BUY IN TRADITIONAL GROCERY STORES IN THE PHILIPPINES MOST COMMON ITEMS PURCHASED (%) COFFEE 32 LAUNDRY PRODUCTS 19 LIQUID SHAMPOO 19 BISCUITS 19 CARBONATED SOFT DRINKS 17 INSTANT NOODLES 17 CHOCO-FLAVOURED DRINKS 14 DISPOSABLE DIAPERS 11 MILK POWDER 11 POWDERED CONCENTRATES 9 TOILET SOAP 9 FABRIC CONDITIONER 9 PACKAGED WATER 4 Source: Nielsen Shopper Trends 2013/2014 Copyright 2015 The Nielsen Company 5

10 WHAT SHOPPERS BUY IN TRADITIONAL GROCERY STORES IN VIETNAM MOST COMMON ITEMS PURCHASED (%) CARBONATED SOFT DRINKS 87 SNACKS AND CONFECTIONARY 85 PERSONAL CARE 84 HOUSEHOLD PRODUCTS 81 PAPER PRODUCTS 81 CANNED AND PACKAGED 78 NON-ALCOHOLIC BEVERAGES 77 DAIRY PRODUCTS 76 ALCOHOLIC BEVERAGES 56 STAPLE FOODS 46 BABY FOOD 37 FROZEN AND CHILLED FOODS 30 PREPARED MEALS 24 PET FOOD 3 11 Source: Nielsen Shopper Trends 2013/ MAXIMISING TRADITIONS THE SHOP. SHOPPER. SHOPKEEPER OCTOBER 2015

11 HOW MANY SKUs CAN YOU PACK IN A 19 SQUARE METRE STORE? The typical traditional trade store offers limited space. For example, the average selling area of a traditional store in Vietnam is 19 square metres. Hence, manufacturers often jostle for shelf presence and share of voice. NUMBER OF SKUs HANDLED PER CATEGORY NOODLES: 15 CARBONATED SOFT DRINKS: 11 COOKING OIL: 6 BEER: 3 LAUNDRY POWDER: 9 Source: Nielsen Annual Census, Retail Audit Data, 2014 In many cases shoppers are unable to enter the store or prefer to stay on their motorcycle to save time, making it necessary to voice their product requests to the store owner. As a result, shopkeepers have a significant influence on product selection. Copyright 2015 The Nielsen Company 7

12 WINNING STRATEGIES FOR STORE SEGMENTATION FMCG manufacturers have long been segmenting consumers and shoppers into homogeneous groups, and developing specific products to appeal to specific segments has helped manufacturers to achieve new levels of performance. In the same way, manufacturers now realise the same principles of segmentation can be applied to retail stores to help their sales teams to be more successful. There are three typical approaches used to group and prioritise stores using location attributes, performance attributes, and a combination of store performance and physical attributes. Each approach has its benefits and limitations, and ideally an approach should be selected based on budget, resources and level of sophistication of the sales organisation. LOCATION ATTRIBUTES Dividing stores into regions or areas by store density, GDP, population density, economic class or income level enables efficient planning of sales force numbers by region and provides guidance on brands/skus to be pushed in each region. For example, a strong GDP per capita makes a market attractive for companies to push mass premium ranges. IDENTIFY HIGH POTENTIAL DISTRICTS FOR HIGHER REACH AND LOWER COST Modelling across multiple data sources will help identify high potential provinces/districts that would help realise potential with lower cost of reach. DISTRICTS PLATINUM GOLD SILVER BRONZE Source: Nielsen District Level Distribution Prioritisation, Illustration 8 MAXIMISING TRADITIONS THE SHOP. SHOPPER. SHOPKEEPER OCTOBER 2015

13 PERFORMANCE ATTRIBUTES Whether at total store level or individual category level, performance attributes provide a clear focus for store visits to the most potential stores and sales territories can be allocated based on the store performance profile. It is complex and cost-intensive for manufacturers to reach all the category stores. Understanding how your distribution is built can help identify and quantify distribution opportunities. QUANTIFY DISTRIBUTION EFFICIENCY AND OPPORTUNITY CONCENTRATION CURVE ANALYSIS CONCENTRATION CURVE APPLICATION VALUE CONTRIBUTION % 100% 80% TOP 50% 20% TARGET 60% 40% 20% NEXT 30% LOW 20% 30% 50% 0% SALES DEMAND NUMBER OF STORES NUMBER OF STORES Source: Nielsen Distribution Solutions Concentration Curve, Illustration Copyright 2015 The Nielsen Company 9

14 COMBINED ACTUAL STORE PERFORMANCE AND PHYSICAL ATTRIBUTES Defining store tiers based on actual performance together with tangible store attributes, such as presence of defined POS material, brands, variants, local vs. multinational manufacturer products, enables us to target the right store tier. Based on those tiers, the entire store universe can be segmented. EFFECTIVELY REACH CATEGORY STORES THAT MEET YOUR NEEDS HAS COOLERS/ CHILLERS 3 READY-TO-EAT CATEGORIES STOCKS WATER STOCKS BUTTER Source: Nielsen Store Targeting Analysis, Illustration 10 MAXIMISING TRADITIONS THE SHOP. SHOPPER. SHOPKEEPER OCTOBER 2015

15 BRINGING THE SHOPPER AND THE SHOPKEEPER INTO THE SEGMENTATION SOLUTION Efficient sales outreach which both drives sales and contributes to brand building can only occur when sales forces are equipped with actionable knowledge to implement effective in-store strategies. While traditional segmentation such as location and physical attributes provide helpful insight, actionable knowledge requires segmentation analysis which encompasses multiple dimensions on attributes around the shopper and the shopkeeper. WHAT S ON THEIR MINDS? SHOPPER SHOPKEEPER PROFILE WHO PROFILE MISSIONS WHY/WHERE/WHEN HISTORY PRODUCT NEEDS WHAT BUSINESS NEEDS IN-STORE BEHAVIOUR HOW STORE OPERATIONS Copyright 2015 The Nielsen Company 11

16 Sufficient shopper insight helps to drive brand, pricing and instore promotional activities efficiently. Shopper profiles based on demographics, behaviours, needs and psychographics, provide key indicators of the products to be placed and the promotions that should be implemented, as well as the price strategy to apply given shoppers price sensitivity. Understanding missions and store choice helps to identify the right categories and pack sizes to focus on. Further, understanding what shoppers are buying based on their mission type assists in defining product placement, and providing insight, while shoppers conversion triggers provide invaluable insight for brand and supporting point-of-sale material visibility. Conversely, building a greater understanding of shopkeepers helps to win their hearts by providing value not only to their business, but also to their personal situation. The profile of the shopkeeper, based on the same four areas, can be indicative of the type of sales call needed and which personal incentives will be most impactful. Meanwhile, understanding the business needs of traditional grocery shopkeepers and owners, which often gravitate around efficiency, longevity, differentiation and community, is a strong indicator for choice of products and in-store activities to be implemented. And understanding how the operations are being run helps to identify value-add activities that reduce operation time and costs incurred by the shopkeeper. 12 MAXIMISING TRADITIONS THE SHOP. SHOPPER. SHOPKEEPER OCTOBER 2015

17 SHOPKEEPERS SAY HOW MANUFACTURERS CAN HELP Pilfering is a barrier to encouraging shoppers to browse in-store Review packaging, provide mockups, position products either near shopkeeper or front-of-store XX.XX.XX They need greater support such as flexibility in payment terms for slow moving items They want to grow but are frustrated by the size of their stores Customers are becoming more conscious of quality and increasingly look at expiration dates Adapt payment schemes by sales rotation Expand product range beyond physical store, leverage mobile and online technology Develop a scheme to identify, sell-out or retrieval of perishable items Small retailers design their own promotions based on giveaways and promotional items from company salesmen to attract customers or push slow moving items Retailers are skeptical of visible point-of-sales (POS) material and prefer branded shelf displays and coolers for the added advantage of storage Provide more autonomy to shopkeepers in the mechanic and timing of promotions Provide POS material that also provides solutions to store operations My wife encountered a windfall, and this was the suggested business. The suppliers should help with consignments, and it s also a big help if they can provide POS material. Branded signage is OK, preferably of key brands that sell. Medium size traditional grocery retailer, Philippines I opened a store because it was needed by everybody. It allows me to help the people around. But age is becoming a problem. I would love suppliers to treat general stores the same as a modern store, supporting with modern shelves just like in a supermarket. So my store will look nicer and attract more people. Large size traditional grocery retailer, Indonesia Source: Retailer depth interviews with medium and large grocery retailers in Indonesia, Thailand, the Philippines and Vietnam Ensuring a good reach to both the shopper and the shopkeeper and developing messages and solutions which resonate and drive product support are the in-store executional drivers that make a store segmentation and prioritisation truly effective. In any of the solutions, attributes used to identify the segments should be easy and practical enough to be gathered by a sales rep for any store in the universe. Once able to understand the segment, the sales team can work on the strategic priorities and related tactical plans required within that segment. Copyright 2015 The Nielsen Company 13

18 MAXIMISING TRADITIONS IN SOUTHEAST ASIA Achieving productive store visits is a priority for sales force leaders across the world, and especially so in countries which are still dominated by traditional trade, and where there is an enormous number of stores in the universe. Efficiency can only be obtained through a rigorous approach that involves a prioritisation of outlets, and a focused approach to ranging and promotional activities within those outlets. TRADITIONAL TRADE IS HERE TO STAY TRADITIONAL TRADE DEVELOPING MARKETS (ASIA) 2020 MODERN TRADE DEVELOPING MARKETS (ASIA) % 73% 27% 44% 57% 43% Source: Nielsen Retail Index, Share of Packaged FMCG Sales Too often, sales force knowledge is limited to store size, location and performance when creating store clusters. While these attributes are effective in directing sales efforts toward the right stores, they provide limited insight into which strategic objective should be reached in each cluster. To develop and implement thorough, impactful strategies, it is critical to incorporate shopper and shopkeeper dimensions into segmentation parameters, either sequentially or simultaneously. Traditional trade is a complex and highly competitive channel that is here to stay for the foreseeable future. Understanding the dynamics across the three critical pillars of shop, shopper and shopkeeper is critical for manufacturers to become dominant market leaders. 14 MAXIMISING TRADITIONS THE SHOP. SHOPPER. SHOPKEEPER OCTOBER 2015

19 ABOUT THE AUTHOR CONNIE CHENG EXECUTIVE DIRECTOR, SHOPPER SOLUTIONS, SOUTHEAST ASIA, NORTH ASIA AND PACIFIC NIELSEN Connie helms Nielsen s Shopper Solutions in Southeast Asia, North Asia and Pacific. Based in Nielsen s regional headquarters in Singapore, Connie is responsible for growing the Shopper business regionally delivering insights and capabilities to help clients successfully convert consumers into shoppers. ABOUT NIELSEN Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content video, audio and text is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world s population. For more information, visit Copyright 2015 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 15/9025 Copyright 2015 The Nielsen Company 15

20

The Asian media landscape is turning digital

The Asian media landscape is turning digital The Asian media landscape is turning digital How can marketers maximise their opportunities? Copyright 2012 The Nielsen Company. i The Asian media landscape is turning digital. How can marketers maximise

More information

GLOBAL CONVENIENCE SYMPOSIUM growing demand, changing structures. Individual presentation from session 1: PROXIMITY RETAILING IN ASIA

GLOBAL CONVENIENCE SYMPOSIUM growing demand, changing structures. Individual presentation from session 1: PROXIMITY RETAILING IN ASIA GLOBAL CONVENIENCE SYMPOSIUM growing demand, changing structures Individual presentation from session 1: PROXIMITY RETAILING IN ASIA PROXIMITY RETAILING IN ASIA: A TALE OF TWO FORMATS Peter Gale Managing

More information

Growing Appetite for C-Stores Opportunities Remain for Growth

Growing Appetite for C-Stores Opportunities Remain for Growth Growing Appetite for C-Stores Opportunities Remain for Growth Defining Convenience Stores For this report, convenience stores (C-stores) are 800 to 5,000 square-feet, carry 500 to 1,500 SKUs and include

More information

The. imperative. New insights on consumer expectations October 2015. Copyright 2015 The Nielsen Company

The. imperative. New insights on consumer expectations October 2015. Copyright 2015 The Nielsen Company The sustainability imperative New insights on consumer expectations October 2015 Copyright 2015 The Nielsen Company 1 CONSUMER Brands that demonstrate commitment to sustainability outperform those that

More information

An integrated update of Vietnam FMCG market 12 weeks period ending 16 August 2015 (12 w/e P8 15) Urban 4 Key Cities & Rural Vietnam

An integrated update of Vietnam FMCG market 12 weeks period ending 16 August 2015 (12 w/e P8 15) Urban 4 Key Cities & Rural Vietnam An integrated update of Vietnam FMCG market 12 weeks period ending 16 August 2015 (12 w/e P8 15) Urban 4 Key Cities & Rural Vietnam Previous Start 1 MACRO FORCES THAT IMPACT ON THE GROCERY MARKET The context

More information

NEXT WINNING AT THE SHELF: DRIVING NEW VALUE THROUGH OPTIMAL ASSORTMENT WHAT S BY STUART TAYLOR AND PHIL TEDESCO

NEXT WINNING AT THE SHELF: DRIVING NEW VALUE THROUGH OPTIMAL ASSORTMENT WHAT S BY STUART TAYLOR AND PHIL TEDESCO WHAT S NEXT WINNING AT THE SHELF: DRIVING NEW VALUE THROUGH OPTIMAL ASSORTMENT BY STUART TAYLOR AND PHIL TEDESCO The shelf is perhaps the most important link in the value chain from manufacturer to retailer

More information

An integrated update of Vietnam FMCG market

An integrated update of Vietnam FMCG market An integrated update of Vietnam FMCG market 1 weeks period ending March 15 (1 w/e P3/15) Urban 4 Key Cities & Rural Vietnam Previous Start 1 KEY INDICATORS GDP growth of Q1 at 6%, the highest growth for

More information

Trust in Advertising and Brand Messages

Trust in Advertising and Brand Messages Nielsen Featured Insights Delivering consumer clarity April 2012 www.nielsen.com Trust in Advertising and Brand Messages Irish Consumer Trust in Earned Media Sources most credible Editorial content still

More information

Market Expansion Services for fast moving consumer goods

Market Expansion Services for fast moving consumer goods Business Unit Consumer Goods Market Expansion Services for fast moving consumer goods Think Asia. Think DKSH. Foreword Jonathan Guyett Co-Head Business Unit Consumer Goods Long before many of today s companies

More information

Canada s Organic Market National Highlights, 2013

Canada s Organic Market National Highlights, 2013 Canada s Organic Market National Highlights, 2013 IN LATE 2012, THE CANADA ORGANIC TRADE ASSOCIATION LAUNCHED THE ORGANIC MARKET RESEARCH PROGRAM, THE MOST COMPREHENSIVE STUDY OF CANADA S ORGANIC MARKETPLACE

More information

Baked Products in South Africa

Baked Products in South Africa Feedback Baked Products in South Africa Food 2012 Baked Products Product Definitions Products Bread Rolls Speciality Breads Baked Confectionery Definitions This category is divided into white bread, brown

More information

In-Store Merchandising Innovation

In-Store Merchandising Innovation In-Store Merchandising Innovation Table Stakes or Differentiators? June 12, 2013 1 Overview Today s webinar highlights merchandising insights and opportunity areas identified as a component of Food Retailing

More information

2013 Annual Quantification Report: Media Feedback Report Milk Substitutes in South Africa

2013 Annual Quantification Report: Media Feedback Report Milk Substitutes in South Africa 2013 Annual Quantification Report: Media Feedback Report Milk Substitutes in South Africa 16 October 2013 Product Definitions Product Full Cream Milk Powder Powdered Creamers Powdered Milk Blends Skim

More information

WHITE PAPER HOW BRANDS CAN CAPITALISE ON THE GROWING CONVENIENCE SECTOR

WHITE PAPER HOW BRANDS CAN CAPITALISE ON THE GROWING CONVENIENCE SECTOR Executive Summary With the rapidly changing consumer habits in recent the years the convenience sector has risen to be the fastest growing sector of the UK grocery industry. Figures out this April reported

More information

TWO IN FIVE CONSUMERS IN SINGAPORE STILL USE CASH FOR EVERY-DAY SPENDING

TWO IN FIVE CONSUMERS IN SINGAPORE STILL USE CASH FOR EVERY-DAY SPENDING News Release IMMEDIATE RELEASE CONTACT: Ellen Cuijpers, ellen.cuijpers@nielsen.com +65.6672.6640 TWO IN FIVE CONSUMERS IN SINGAPORE STILL USE CASH FOR EVERY-DAY SPENDING Singaporeans less confident than

More information

THE ART OF EFFECTIVE ADVERTISING

THE ART OF EFFECTIVE ADVERTISING FEATURED INSIGHTS DELIVERING CONSUMER CLARITY THE ART OF EFFECTIVE ADVERTISING THE 3-C FRAMEWORK OF CONTENT, CONTEXT AND CONSUMER Only one out of five advertising campaigns on television turn out efficient

More information

Collaborative CRM Workshop. 02 Partner Alignment & Project Objectives

Collaborative CRM Workshop. 02 Partner Alignment & Project Objectives Collaborative CRM Workshop 02 Partner Alignment & Project Objectives 1 Collaborative CRM 2005 02 Partner Alignment & Project Objectives Copyright ECR Europe 2005. All rights reserved. Version 7.0 June

More information

WINDOWS. on Shopper Insights. Explore the opportunities of Shopper Insights. The missing link in the marketing chain

WINDOWS. on Shopper Insights. Explore the opportunities of Shopper Insights. The missing link in the marketing chain WINDOWS on Shopper Insights Explore the opportunities of Shopper Insights The missing link in the marketing chain Where to start gathering shopper insights How to use shopper insights to get retailers

More information

GROWING IN A TOUGH RETAIL ENVIRONMENT

GROWING IN A TOUGH RETAIL ENVIRONMENT GROWING IN A TOUGH RETAIL ENVIRONMENT Copyright 2014 The Nielsen Company 1 TURNAROUND IN SIGHT! 2012 February marked a turning point for the Sri Lanka s financial landscape, as the government adopted corrective

More information

BRIDGING THE OMNICHANNEL DIVIDE

BRIDGING THE OMNICHANNEL DIVIDE BRIDGING THE OMNICHANNEL DIVIDE BRIDGING THE OMNICHANNEL DIVIDE While ecommerce is recognized as one of the most exciting opportunities in the Consumer Packaged Goods industry, poised to make up 5% of

More information

Shelf Stable Juices Category - How Consumers Shop

Shelf Stable Juices Category - How Consumers Shop Shelf Stable Juices Category - How Consumers Shop Consumers Are Buying Shelf Stable Juice Very Often Shelf Stable Juice has High Rate of Household Penetration 70% of consumers purchased Shelf Stable Juices,

More information

General Information. Total Area: 331,210 squared kilometers (128,565 squared miles) Capital: Hanoi Time Zone: Standard time zone: UTC/GMT + 7 hours

General Information. Total Area: 331,210 squared kilometers (128,565 squared miles) Capital: Hanoi Time Zone: Standard time zone: UTC/GMT + 7 hours VIETNAM General Information Total Area: 331,210 squared kilometers (128,565 squared miles) Capital: Hanoi Time Zone: Standard time zone: UTC/GMT + 7 hours 2013 GDP Growth Rate: 5.42% compared to other

More information

Retail & Shopper. TNS Approach to Shopper. Retail & Shopper TNS 2010

Retail & Shopper. TNS Approach to Shopper. Retail & Shopper TNS 2010 Retail & Shopper TNS Approach to Shopper TNS 2010 TNS is the world s leading shopper research agency 2 Retail & Shopper Over 1400 shopper projects completed in 2009, in over 40 countries, with the world

More information

Reinventing Dairy in Convenience Stores Based on Retail and Shopper Insights

Reinventing Dairy in Convenience Stores Based on Retail and Shopper Insights Reinventing Dairy in Convenience Stores Based on Retail and Shopper Insights 1 Convenience Store Types Source: Finding the Way : A Practical Roadmap for Capturing Emerging Opportunities in Convenience

More information

Consumer Products 2010: Insights for the Future in Asia

Consumer Products 2010: Insights for the Future in Asia Consumer Products 2010: Insights for the Future in Asia Patrick Medley, Distribution Sector Leader, Asia Pacific IBM Business Consulting Services 2005 IBM Corporation Agenda for today s discussion 2010

More information

Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building

Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Executive Summary Advertisers increasingly think of online as a place to build their brands, but

More information

Confectionery Online. What You ll Gain from this Report ONLINE SHOPPER INTELLIGENCE - UK

Confectionery Online. What You ll Gain from this Report ONLINE SHOPPER INTELLIGENCE - UK ONLINE SHOPPER INTELLIGENCE - UK Confectionery Online What You ll Gain from this Report This report focuses on the online confectionery shopping market in the UK, looking at data from February to July

More information

THE DIGITAL CONSUMER S JOURNEY IN THE WESTERN EUROPE GROCERY MARKET

THE DIGITAL CONSUMER S JOURNEY IN THE WESTERN EUROPE GROCERY MARKET THE DIGITAL CONSUMER S JOURNEY IN THE WESTERN EUROPE GROCERY MARKET Copyright 2014 The Nielsen Company 1 CONTENTS EXECUTIVE SUMMARY... 03 WESTERN EUROPE S ONLINE GROCERY LANDSCAPE... 05 A NEW BATTLEFIELD...10

More information

GLOBAL CONVENIENCE SYMPOSIUM growing demand, changing structures

GLOBAL CONVENIENCE SYMPOSIUM growing demand, changing structures GLOBAL CONVENIENCE SYMPOSIUM growing demand, changing structures Individual presentation from session 1: EVOLUTION OF FORECOURT CONVENIENCE STORES IN SOUTH AFRICA EVOLUTION OF FORECOURT CONVENIENCE STORES

More information

Pointofview ACCELERATING SALES GROWTH THROUGH SHOPPER INSIGHTS. Gill Aitchison, President, Global Shopper & Retail Research

Pointofview ACCELERATING SALES GROWTH THROUGH SHOPPER INSIGHTS. Gill Aitchison, President, Global Shopper & Retail Research Pointofview ACCELERATING SALES GROWTH THROUGH SHOPPER INSIGHTS Gill Aitchison, President, Global Shopper & Retail Research gill.aitchison@ipsos.com John Green, Vice President, Global Shopper & Retail Research

More information

GO GLOCAL TO WIN THE HEARTS AND CARTS OF SOUTHEAST ASIAN CONSUMERS APRIL 2016

GO GLOCAL TO WIN THE HEARTS AND CARTS OF SOUTHEAST ASIAN CONSUMERS APRIL 2016 GO GLOCAL TO WIN THE HEARTS AND CARTS OF SOUTHEAST ASIAN CONSUMERS APRIL 2016 WHO S WINNING IN SOUTHE A S T A SIA? Times have changed. Local and regional players are not just surviving but thriving with

More information

Canada s Organic Market National Highlights, 2013

Canada s Organic Market National Highlights, 2013 Canada s Organic Market National Highlights, 2013 IN LATE 2012, THE CANADA ORGANIC TRADE ASSOCIATION LAUNCHED THE ORGANIC MARKET RESEARCH PROGRAM, THE MOST COMPREHENSIVE STUDY OF CANADA S ORGANIC MARKETPLACE

More information

Nielsen Featured Insights

Nielsen Featured Insights Nielsen Featured Insights Delivering consumer clarity Decoding Investment Attitudes of the Online Indian Consumer By Subhash Chandra, Director, Client Solutions Finance n n n Online Indian customers well

More information

Foods With Healthy Supplements and Organics Have Room for Growth

Foods With Healthy Supplements and Organics Have Room for Growth Foods With Healthy Supplements and Organics Have Room for Growth Major Perception Gaps Across the Globe Towards Fortified and Organic Foods Popularity Held Back by Pricy Image, Niche Distribution and Credibility

More information

NIELSEN MUSIC 360 CHINA REPORT

NIELSEN MUSIC 360 CHINA REPORT NIELSEN MUSIC 360 CHINA REPORT HIGHLIGHTS 1 NIELSEN MUSIC 360 CHINA REPORT - HIGHLIGHTS NIELSEN MUSIC 360 CHINA At a time when consumers have unprecedented choice in, how they engage with content, marketers

More information

Using Choice-Based Market Segmentation to Improve Your Marketing Strategy

Using Choice-Based Market Segmentation to Improve Your Marketing Strategy Using Choice-Based Market Segmentation to Improve Your Marketing Strategy Dr. Bruce Isaacson, President of MMR Strategy Group Dominique Romanowski, Vice President of MMR Strategy Group 16501 Ventura Boulevard,

More information

Perfecting sales execution By Giovanni Arnese, Mike Booker, Louis Lim and Marcello Tripodo

Perfecting sales execution By Giovanni Arnese, Mike Booker, Louis Lim and Marcello Tripodo Most companies treat sales like an art, but they are discovering that the sales process needs to become more of a science. Perfecting sales execution By Giovanni Arnese, Mike Booker, Louis Lim and Marcello

More information

= =The video will take place in a Buy & Save store and will be narrated by an actor playing a Buy & Save manager.= =

= =The video will take place in a Buy & Save store and will be narrated by an actor playing a Buy & Save manager.= = Nash Finch Companies Buy & Save Video Script = =The video will take place in a Buy & Save store and will be narrated by an actor playing a Buy & Save manager.= = Welcome to my store it may look a little

More information

Collaborative CRM Workshop. 03 Segmentation and Scorecard

Collaborative CRM Workshop. 03 Segmentation and Scorecard Collaborative CRM Workshop 03 Segmentation and Scorecard 1 Collaborative CRM 2005 03 Segmentation & Scorecard Copyright ECR Europe 2005. All rights reserved. Version 7.0 June 2005 Collaborative CRM Workshop

More information

A Nielsen Report Global Trust in Advertising and Brand Messages. April 2012

A Nielsen Report Global Trust in Advertising and Brand Messages. April 2012 A Nielsen Report Global Trust in Advertising and Brand Messages April 2012 CONSUMER TRUST IN EARNED ADVERTISING GROWS IN IMPORTANCE Earned media sources remain most credible Trust in traditional paid advertising

More information

Succeeding in the Path to Purchase: Strategies for Point of Sale

Succeeding in the Path to Purchase: Strategies for Point of Sale Succeeding in the Path to Purchase: Strategies for Point of Sale Strong branding and package design is a key component to success in the retail landscape, but with so many products for consumers to choose

More information

Shopper Marketing Excellence: Marketing effectively at the POS

Shopper Marketing Excellence: Marketing effectively at the POS Excellence: effectively at the POS Barcelona, September 2009 This document was prepared by Advisium Group staff. The distribution / quotation of this document is allowed but always referring to Advisium

More information

IRI Pulse Report Baby

IRI Pulse Report Baby IRI Pulse Report Baby Welcome to the Pulse H1 2015 edition for baby. We hope you find it useful. Please do not hesitate to contact us if you have any questions or comments at EU.Marketing@IRIworldwide.com.

More information

MSU Product Center Strategic Marketing Institute. The Market for Orange Juice Challenges and Opportunities. Getachew Abate

MSU Product Center Strategic Marketing Institute. The Market for Orange Juice Challenges and Opportunities. Getachew Abate MSU Product Center Strategic Marketing Institute Working Paper 2-102605 The Market for Orange Juice Challenges and Opportunities Getachew Abate MSU Product Center For Agriculture and Natural Resources

More information

Succeeding in Grocery e-commerce

Succeeding in Grocery e-commerce GMA Leadership Forum Succeeding in Grocery e-commerce August 23, 2014 Grocery delivery has been around for a while McCall s Magazine New York City 1913 A.T. Kearney 7/08.2014/GMA/52465 2 ..but we are still

More information

15-18 September 2013 Riyadh International Convention and

15-18 September 2013 Riyadh International Convention and The 20 th International Trade Show for Food Products, Processing & Packaging Technologies 15-18 September 2013 Riyadh International Convention and Exhibition Center (RICEC) Held concurrently with: The

More information

THE MULTICHANNEL MOVEMENT HOW THE RISE OF MULTICHANNEL GROCERY SHOPPING IS CHANGING THE WAY CONSUMERS BUY

THE MULTICHANNEL MOVEMENT HOW THE RISE OF MULTICHANNEL GROCERY SHOPPING IS CHANGING THE WAY CONSUMERS BUY THE MULTICHANNEL MOVEMENT HOW THE RISE OF MULTICHANNEL GROCERY SHOPPING IS CHANGING THE WAY CONSUMERS BUY Julian Highley, Jason Nathan, Akshay Nigam, Kamal Verma THE MULTICHANNEL MOVEMENT Online and multichannel

More information

CONVENIENCE STORE DISTRIBUTION OPTIONS FOR FRESH PRODUCE

CONVENIENCE STORE DISTRIBUTION OPTIONS FOR FRESH PRODUCE CONVENIENCE STORE DISTRIBUTION OPTIONS FOR FRESH PRODUCE There is great consumer demand for more fresh products in convenience stores. Nearly half of all consumers (48%) say that convenience stores are

More information

Retail Execution Excellence

Retail Execution Excellence Shopper Marketing Retail Execution Excellence Efficient effective best practices to help you sell more. Who are we? Canada s leading SHOPPER MARKETING EXECUTION COMPANY. We execute your strategy DIRECT

More information

Maximise your in-store video investment with customer intelligence from M2M Video Solutions.

Maximise your in-store video investment with customer intelligence from M2M Video Solutions. Singtel Business Product Brochure Factsheet M2M Video Solutions Analytics Maximise your in-store video investment with customer intelligence from M2M Video Solutions. Retailers today are looking beyond

More information

August 2012. Factors that impact how we grocery shop worldwide

August 2012. Factors that impact how we grocery shop worldwide August 2012 Factors that impact how we grocery shop worldwide Factors impacting grocery shopping worldwide 85% of consumers worldwide say rising food prices are impacting product choice The influence of

More information

State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG

State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG USING MOBILE ADVERTISING TACTICS TO DRIVE AND MEASURE SALES LIFT FOR CPG The consumer package goods (CPG) vertical has traditionally

More information

THE FUTURE OF GROCERY

THE FUTURE OF GROCERY THE FUTURE OF GROCERY E-COMMERCE, DIGITAL TECHNOLOGY AND CHANGING SHOPPING PREFERENCES AROUND THE WORLD APRIL 2015 Copyright 2015 The Nielsen Company 1 CONTENTS INTRODUCTION AND METHODOLOGY...03 PART I:

More information

Trouble in Store. A receding tide exposes the problems in China s retail distribution system. By James Root and Weiwei Xing

Trouble in Store. A receding tide exposes the problems in China s retail distribution system. By James Root and Weiwei Xing A receding tide exposes the problems in China s retail distribution system. By James Root and Weiwei Xing James Root is a partner in Bain & Company s Hong Kong office and leader of the firm s Asia-Pacific

More information

X5 Retail Group Capital Markets Day

X5 Retail Group Capital Markets Day X5 Retail Group Capital Markets Day Presentation for Investors Janusz Lella 11 th October, 2013 General Director of Perekrestok 11 October 2013 Disclaimer This presentation does not constitute or form

More information

IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? October 2009

IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? October 2009 IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? October 2009 Is your marketing investment delivering expected returns? Just ask Nielsen by Chang Park, Executive Director, Nielsen Analytic Consulting,

More information

HELPING BRANDS STAND OUT

HELPING BRANDS STAND OUT HELPING BRANDS STAND OUT Influencing the purchase of our partners brands through integrated sales and marketing solutions. Ever-changing retail environment meets ever-evolving brand solutions. We re all

More information

How to Make Packaging & Point-of- Sale Work Together

How to Make Packaging & Point-of- Sale Work Together How to Make Packaging & Point-of- Sale Work Together 10 Winning at retail E ach by Scott Young year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction

More information

Driving greater loyalty in Europe. What consumers want and where brands are failing to deliver

Driving greater loyalty in Europe. What consumers want and where brands are failing to deliver Driving greater loyalty in Europe What consumers want and where brands are failing to deliver Research commissioned with consumers in France, Germany and Switzerland Executive summary Fast-changing technology,

More information

FMCG AND RETAIL TRENDS CONSUMER SHIFTS

FMCG AND RETAIL TRENDS CONSUMER SHIFTS FMCG AND RETAIL TRENDS CONSUMER SHIFTS Anastasia Jafarova Client Service Director CP Services GfK Rus GfK 2015 FMCG Trends February 2015 1 Methodology GfK 2015 FMCG Trends February 2015 2 What is a Consumer

More information

Application of Big Data in Retail

Application of Big Data in Retail Application of Big Data in Retail 5Ways Retailers Can Use Big Data Analytics Contents Executive Summary No Dearth of Data Big Data Analytics in Retail: Five Areas to Focus 3 4 5 Personalization ecommerce

More information

Marketing Report 2015

Marketing Report 2015 The State of Marketing Report 2015 TABLE OF CONTENTS EXECUTIVE SUMMARY KEY FINDINGS DETAILED INSIGHTS 2 3 6 Meeting Consumer Needs Consumer Channel Preference Marketers Current Workflow How Marketers Workflow

More information

Private Label in Western Economies Closing the price gap, losing share

Private Label in Western Economies Closing the price gap, losing share Private Label in Western Economies Closing the price gap, losing share Tim Eales Director of Strategic Insight, IRI December 2014 Agenda Introduction Key Findings Private Label s Evolution in Europe and

More information

July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising

July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising Overview Nielsen recently surveyed over 25,000 consumers online across more than 50 markets from Europe, Asia

More information

Course and Case Study Descriptions

Course and Case Study Descriptions Course and Case Study Course Overviews Assessment Course: Category management is the retailer/supplier process of managing categories as strategic business units, producing enhanced business results by

More information

Private Label in Western Economies

Private Label in Western Economies Private Label in Western Economies Losing share IRI Special Report Tim Eales Director of Strategic Insight, IRI June 2016 Key Findings In 2015 private label value market share in Europe fell by 0.6 points

More information

IRI Pulse Report Drinks

IRI Pulse Report Drinks IRI Pulse Report Drinks Welcome to the Pulse H1 2015 edition for drinks. We hope you find it useful. Please do not hesitate to contact us if you have any questions or comments at EU.Marketing@IRIworldwide.com.

More information

The Future of the Pasta & Noodles Market in China to 2017

The Future of the Pasta & Noodles Market in China to 2017 1. The Future of the Pasta & Noodles Market in China to 2017 Reference Code: FD0695MR www.canadean-winesandspirits.com Table of Contents 1. Introduction... 8 1.1 What is this Report About?... 8 1.2 Definitions...

More information

HOW THE GAME IS CHANGING: BIG DATA IN RETAIL

HOW THE GAME IS CHANGING: BIG DATA IN RETAIL BRICK MEETS CLICK BIG DATA UPDATE, 4Q 2013 HOW THE GAME IS CHANGING: BIG DATA IN RETAIL We ve been tracking retailing professionals experiences and attitudes toward big data regularly over the past two

More information

Cross-border ecommerce

Cross-border ecommerce Cross-border ecommerce Opening doors for Victorian businesses around the world ecommerce into China 9 March 2016 Charles Thompson General Manager, International Australia Post StarTrack Group A changing

More information

Mobile In-Store Research How in-store shoppers are using mobile devices. April 2013

Mobile In-Store Research How in-store shoppers are using mobile devices. April 2013 Mobile In-Store Research How in-store shoppers are using mobile devices April 2013 Research created in conjunction with: Google Shopper Marketing Agency Council The Google Shopper Marketing Agency Council

More information

HOW COLLABORATION DRIVES INNOVATION SUCCESS

HOW COLLABORATION DRIVES INNOVATION SUCCESS AN UNCOMMON SENSE OF THE CONSUMER HOW COLLABORATION DRIVES INNOVATION SUCCESS A BENCHMARK STUDY ON COLLABORATIVE IDEATION AND ITS IMPACT ON INNOVATION PERFORMANCE MARCH 2015 CONTENTS 03. INTRODUCTION 12.

More information

Best Practices for Measuring Your Success on the Shelf

Best Practices for Measuring Your Success on the Shelf Best Practices for Measuring Your Success on the Shelf Want Retail Success? Here s How to Measure It. What are KPI s? For small business owners and entrepreneurs, the retail market can be a tough nut to

More information

Consumer Business May 2015. Deloitte Consumer Insights Capturing Indonesia s latent markets

Consumer Business May 2015. Deloitte Consumer Insights Capturing Indonesia s latent markets Consumer Business May 2015 Deloitte Consumer Insights Capturing Indonesia s latent markets Contents Foreword 3 The driving forces in Indonesia s retail landscape 4 Deloitte Consumer Insights: Indonesia

More information

RADIO & BEVERAGE (ALCOHOL) EFFECTIVE SECTOR COMMUNICATION

RADIO & BEVERAGE (ALCOHOL) EFFECTIVE SECTOR COMMUNICATION RADIO & BEVERAGE (ALCOHOL) EFFECTIVE SECTOR COMMUNICATION In the wine market, the competition between New Zealand and Australian brands has became intense. Research suggests that the selection process

More information

POPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY. Executive Summary Report An official POPAI publication

POPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY. Executive Summary Report An official POPAI publication POPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY Executive Summary Report An official POPAI publication A letter from POPAI Dear POPAI Members, For more than 65 years, POPAI has emphasized the importance

More information

Delivering new insights and value to consumer products companies through big data

Delivering new insights and value to consumer products companies through big data IBM Software White Paper Consumer Products Delivering new insights and value to consumer products companies through big data 2 Delivering new insights and value to consumer products companies through big

More information

RedEye DATA: THE UGLY BABY OF MULTI-CHANNEL PERSONALISATION MATTHEW KELLEHER - CCO

RedEye DATA: THE UGLY BABY OF MULTI-CHANNEL PERSONALISATION MATTHEW KELLEHER - CCO RedEye DATA: THE UGLY BABY OF MULTI-CHANNEL PERSONALISATION MATTHEW KELLEHER - CCO CONTENTS Introduction What are you trying to achieve? pg 3 Multi-Channel Personalisation What is it? pg 4 Building Blocks

More information

Cosmetics Market in Asia: Favorable Demographics Fuel Sales

Cosmetics Market in Asia: Favorable Demographics Fuel Sales Brochure More information from http://www.researchandmarkets.com/reports/575260/ Cosmetics Market in Asia: Favorable Demographics Fuel Sales Description: The Japanese cosmetics market is in a stable condition

More information

A Statistical Guide to Today s Store Brands. Copyright 2016 PLMA

A Statistical Guide to Today s Store Brands. Copyright 2016 PLMA A Statistical Guide to Today s Store Brands EXECUTIVE SUMMARY Growth continues for U.S. store brands as sales set new records across major retail channels Store brand sales in the U.S. reached $118.4 billion

More information

WHAT YOU D KNOW IF WE COULD TALK TO YOU

WHAT YOU D KNOW IF WE COULD TALK TO YOU PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations

More information

INVESTING FOR A BETTER LIFE

INVESTING FOR A BETTER LIFE FEATURED INSIGHTS DELIVERING CONSUMER CLARITY INVESTING FOR A BETTER LIFE A LIFE INSURANCE LANDSCAPE STUDY IN INDIA BY: SUBHASH CHANDRA, EXECUTIVE DIRECTOR, NIELSEN INTENTION TO INVEST IN LIFE INSURANCE

More information

KIE SQUARE PERSPECTIVE

KIE SQUARE PERSPECTIVE KIE SQUARE PERSPECTIVE ANALYTICS DRIVEN COMPETITIVE EDGE IN SHOPPER MARKETING Analytics Driven Competitive Edge in Shopper Marketing Introduction For leading Consumer Packaged Goods (CPG) companies across

More information

China. The Retail and Shopper Specialists

China. The Retail and Shopper Specialists China The Retail and Shopper Specialists Introduction Since 2010, the ecommerce industry in China has developed tremendously. Kantar Retail s China Digital Power Study was the result of strong client interest

More information

THE IMPACT OF CONSUMER TRENDS ON THE PRODUCE INDUSTRY

THE IMPACT OF CONSUMER TRENDS ON THE PRODUCE INDUSTRY THE IMPACT OF CONSUMER TRENDS ON THE PRODUCE INDUSTRY Nielsen Perishables Group June 10, 2015 Copyright 2014 The Nielsen Company. Confidential and proprietary. WHO WE ARE: WE KNOW FRESH Nielsen Perishables

More information

Helping Shoppers Overcome the Barriers to Choosing Healthful Foods

Helping Shoppers Overcome the Barriers to Choosing Healthful Foods Helping Shoppers Overcome the Barriers to Choosing Healthful Foods Table of Contents Introduction...3 Are We Meeting Shopper Needs?...4 Providing Guidance in the Store...6 Eating Healthy or Not?...7 Minding

More information

STUDY. Rethinking Retail. Insights from consumers and retailers into an omni-channel shopping experience

STUDY. Rethinking Retail. Insights from consumers and retailers into an omni-channel shopping experience STUDY Rethinking Retail Insights from consumers and retailers into an omni-channel shopping experience The growth and maturity of digital channels have steadily increased the expectations of the consumers,

More information

GOING FOR GOLD FIVE strategies to win at sports MarkEtIng November 2014

GOING FOR GOLD FIVE strategies to win at sports MarkEtIng November 2014 GOING FOR GOLD FIVE strategies to win at Sports Marketing November 2014 Sports sponsorship is one of the most attractive environments for brands to invest in BIG MONEY BIG MARKETING BIG RETURNS? EXECUTIVE

More information

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.

More information

An Oracle White Paper February 2012. 2012 B2B E-Commerce Survey: Results and Trends

An Oracle White Paper February 2012. 2012 B2B E-Commerce Survey: Results and Trends An Oracle White Paper February 2012 2012 B2B E-Commerce Survey: Results and Trends Introduction Although business to consumer (B2C) gets a lot of attention for being on the sexy side of e- commerce, 2010

More information

Sales success through optimised processes from branch to head office. Retail Software Solutions

Sales success through optimised processes from branch to head office. Retail Software Solutions Sales success through optimised processes from branch to head office Retail Software Solutions Introduction Finely fitted targeted expertise from the global partner for retail success MICROS-Retail, the

More information

Data quality and the customer experience. An Experian Data Quality white paper

Data quality and the customer experience. An Experian Data Quality white paper Data quality and the customer experience An Experian Data Quality white paper Data quality and the customer experience Contents Executive summary 2 Introduction 3 Research overview 3 Research methodology

More information

Canadian Private Label:

Canadian Private Label: Canadian Private Label: The Value Alternative 2011 Canadian Private Label: The Value Alternative Carman Allison Director of Consumer Insights, Nielsen Overview Open just about any cupboard in Canada, and

More information

Drive Business Further Faster With RetailNext

Drive Business Further Faster With RetailNext Drive Business Further Faster With RetailNext Built especially for retailers, RetailNext is a scalable in-store analytics platform that makes it easy for you to collect, analyze, and visualize data about

More information

Multichannel Attribution

Multichannel Attribution Accenture Interactive Point of View Series Multichannel Attribution Measuring Marketing ROI in the Digital Era Multichannel Attribution Measuring Marketing ROI in the Digital Era Digital technologies have

More information

Enriching In-Store Experience with Analytics

Enriching In-Store Experience with Analytics Enriching In-Store Experience with Analytics Arun Kumar, General Manager & Global Head of Retail Consulting Practice, Wipro Ltd. www.wipro.com Balakrishna Parankusam Venkata, Principal Consultant, Retail

More information

Growing Brand Value Developing its portfolio of brands by pursuing strategic investments and winning greater mindshare in the marketplace, the Group

Growing Brand Value Developing its portfolio of brands by pursuing strategic investments and winning greater mindshare in the marketplace, the Group Growing Brand Value Developing its portfolio of brands by pursuing strategic investments and winning greater mindshare in the marketplace, the Group is growing its brand name far and wide. 16 Fraser and

More information

Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015

Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track Perspective TM Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track s Holiday Readiness Guide In this issue of Market

More information

Lisa Byfield-Green Senior Retail Analyst, Online & Digital. 25 November 2015

Lisa Byfield-Green Senior Retail Analyst, Online & Digital. 25 November 2015 Lisa Byfield-Green Senior Retail Analyst, Online & Digital 25 November 2015 Today s presentation UK channel overview Drivers of growth Future trends Winning strategies for retailers / suppliers Source:

More information

Leverage A Third-Party Data Center To Deliver Increased Business Value

Leverage A Third-Party Data Center To Deliver Increased Business Value A Custom Technology Adoption Profile Commissioned By NTT Communications March 2014 Leverage A Third-Party Data Center To Deliver Increased Business Value 1 Introduction Companies are under increasing pressure

More information