To find a Sage Solution to your direct marketing challenge, contact:

Transcription

1 DIRECT MAIL NEW BUSINESS RENEWALS & BILLS GIFT PROGRAM PROMOTIONS INSERT CARDS COVER WRAPS To find a Sage Solution to your direct marketing challenge, contact: Sage Communications 5 South Street Westboro, Massachusetts , ext anne@sagecommunications.com DISPLAY ADVERTISING AD SALES COLLATERAL headline concepts. bottom-line results.

2 The challenges facing the publishing industry are greater than ever. Sage s hard work and cooperation resulted in a package that truly reflects the unique personality of O. BOB PARATORE, CIRCULATION DIRECTOR, O, THE OPRAH MAGAZINE Subscriber loyalty isn t what it used to be rate bases are getting harder to maintain... and marketing costs are spiraling out of control. To meet the challenges of today s market and to thrive in the publishing marketplace of tomorrow you need more than a clever outer envelope or premium promotion. Opposite: Sage Communications has created many successful direct mail promotions for a diverse group of publishers, ranging from large circulation magazines to special interest titles, books, and audio publishers.

3 To succeed, you need a team of direct marketing professionals with a proven track record. We were very pleased with the copy and design of our new direct mail package that Sage created for Yoga Journal. It contributed to a large percentage increase in our subscriptions. JOHN ABBOTT, PUBLISHER, YOGA JOURNAL A creative team that truly understands the publishing market and what motivates readers to order or renew magazine subscriptions and respond to direct mail. Experienced marketers with the creative and strategic skills to successfully communicate your publication s core message and key benefits with powerful copy and compelling design. Opposite: Sage Communications new business package helped Yoga Journal win Circulation Magazine s Gold Medal for circulation excellence for publications under 400,000 two years in a row!

4 Our creative team knows how to speak to the hearts and minds of your readers. Sage is wonderful to work with. They surround a project from every angle, and their main focus is improving response. ANGELA FULTON, CREATIVE SERVICES MANAGER, GUIDEPOSTS Sage Communications has created many of the most original and successful new business, renewal, and billing communications used in the industry today. Our copywriters and designers will work with you to better understand your needs and goals. Before we begin a project, first we ll research your audience and get to know your title s unique brand personality. Then we ll find ways to express it in an original and engaging way. No matter how large or small your project is, we ll make it part of a cohesive branding effort that expresses your title s key features and reason for being. Opposite: Successful new business packages created by Sage Communications for Guideposts Sweet 16, Yankee, PriMedia, and Working Mother.

5 We keep pushing the envelope to come up with new approaches to lift your response. Sage approaches each project with fresh thinking that has led to improvements in our acquisitions, gift donor, and renewal efforts. Their new business package lifted our net response by more than 50%! DAVID MACK, VP OF MARKETING, COOK S ILLUSTRATED Whether we re increasing the branding and editorial messaging in your new business package, or finding innovative ways to add more urgency to your renewals, you ll love our concepts and their results! Over the past 5 years, more than 50% of our DM packages have beaten the existing controls. Which explains why our client list keeps growing. And why today, more and more publishers are looking for a Sage Solution to their consumer marketing needs. Opposite: New voucher package components for Redbook, Esquire, and Cook s Illustrated. Each package lifted response at least 35% over the control.

6 Sage spent the time to learn each magazine s "voice" and audience then captured the benefits of our publications on the very first try! Sage continues to come up with fresh concepts while helping us maintain low promotion costs. DENA SPAR, CIRCULATION MARKETING DIRECTOR, CAR CRAFT SM Our VOUCHER PLUS packages promote your title s content as well as your price. As part of our search for innovative direct mail solutions, we ve developed a new format we call the VOUCHER PLUS package. It combines many of the key elements found in traditional component packages with the cost efficiency and high pay-up associated with more business-like vouchers. Our VOUCHER PLUS packages utilize a wide range of creative elements, including four-color graphics, benefitdriven headlines, detailed content references, and custom inserts to make your magazine s brand identity more visible. This proven format allows circulators to bring response up while keeping printing and promotion costs down. Opposite: Components from Voucher Plus packages for Car Craft, O, the Oprah Magazine, and Marie Claire that all successfully beat the control package.

7 We ll help you attract new readers and retain the ones you already have. Sage Communications is by far the most talented, organized, and eªcient team I ve ever worked with. They investigated every detail, and then hit the nail on the head! LORI BIRNEY, CIRCULATION DIRECTOR, BOSTON MAGAZINE At Sage, we apply the same branded approach we use on new business packages to retention marketing as well. We see each communication with the reader as an opportunity to resell your publication s key benefits and build into each effort a compelling reason to respond. To increase brand identity and build customer loyalty, we uphold designs and use elements from the magazine itself. And in addition to using expiration warnings and no-lapse messages at the end of a series, we ve discovered ways to promote urgency sooner. The results speak for themselves. Opposite: Components from renewals for The National Geographic and MetroCorp s Philadelphia Magazine. The renewal series for Philadelphia indexed at 138 and helped them win a bronze award from CM Magazine.

8 Sage Communications is by far the most talented, organized, and eªcient team I ve ever worked with. They investigated every detail, and then hit the nail on the head! LORI BIRNEY, CIRCULATION DIRECTOR, BOSTON MAGAZINE We take an integrated, branded approach to all your communications from your insert cards to your bills. The same branding principles apply to all consumer marketing communications from cover-wraps and inserts to order acknowledgments and invoices. Even when creating a billing series, we remind readers of your title s key benefits while using increasingly urgent messages regarding their past-due payment. Opposite: Examples of branded insert cards for O, the Oprah Magazine, plus a sample invoice package from the billing series for Fast Company.