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1 Bayard Group Press - Publishing - Internet SamSam is a Bayard licence. The character was first launched in 2000 through Pomme d'api Bayard Magazine: readers each month. Thanks to its success in the Magazine, Bayard decided to become the producer of A TV Animation series based on the SamSam Character, to control and steer the character s development. Key points A Licence aimed at toddlers with a strong educational content. A large variety of products from Magazines to Books, with Merchandising and Audiovisual supports to come. The control of the various medias thanks to the Bayard Group s role as producer. A worldwide successful TV Animation series In France Launched on French TV in July 2007 with: 52 episodes of 7 min. each. Audience rates on France 5 (Public TV): average of 31.4%; Best audience from September 2007 to May 2008; Launch on Canal J and TIJI in 2008 and Gulli in 2009 (pay channel) Season 2 (38 episodess of 8m each) has been launched in France in April International sales have already started in all terrirories. International TV rights sold NORTH AMERICA Canada FR :Telequebec EUROPE France : France 5 Germany: Kika UK : GMTV Spain : TV Catalunya Portugal : Canal Panda Italy : RAI 2 Denmark : TV2 Sweden : SVT Norway : NRK Finland :YLE Iceland : RUV Poland : C+ Poland Minimini Ex-Yugoslavia : Blitz (Distributor) Baltics : Estonian TV MIDDLE EAST UAE : Fouad Antoun (Distributor) Israel: HOP ASIA Korea : EBS / via C4U Hong-Kong : Asia TV China : Asia Digital Multimedia Taiwan : PTS / YoYo Malaysia : Measat Broadcast Network Singapore : Mediacorp Thailand : Rose Media Indonesia : PT Spectrum Pakistan : Starlite Australia : ABC1 AFRICA Africa : Canal France Int'l Botswana & Namibia : Botswana TV International Rights Department GROUPE BAYARD 18 rue Barbès Montrouge foreignrights@groupebayard.com
2 Book Publishing Programme A 3-year Publishing Programme launched in January 2008 Chapter Book Paperback Format 30 titles available 1 - Crapouille devient propre 2 - Retour sur March 3 - Choix pas triste 4 - Et si on changeait d enfant 5 - Tel est pris qui croyait prendre 6 - Une dent contre les Piratroces 7 - Les amis de Crapouille 8 - Pas de bisous pour SamSam 9 - L ami du Roi 10 - Jamais sans SamNounours 11 - Mon Papa, c est le plus fort 12 - Goûter chez Crapouille 13 - Un piratroce à l école 14 - La grande peur de SamSam 15 - Les yeux carrés 16 - La grande peur de SamSam 17 - Le passager clandestin 18 - Samatroce le piratroce 19 - Mon beau Fich 20 - Kiki a des soucis 21 - L ombre farceuse 22 - La classe de l espace 23 - L espace n est pas une poubelle 24 - Le marcholéon 25 - La honte cosmique 26 - Il faut sauver Super Julie 27 - Invitation surprise 28 - L attaque des pipis au lit 29 - Un gaffe galactique 30 - Le défi Format: 18 x 18 cm Pages: 32 3D treatment artwork paperback with flaps Retail price: 3,90 Other formats available upon request Rights Sold italy, norway, spain, korea, portugal, greece, poland, turkey, russia, finland
3 Sam Sam Games Book Le coffret de SamSam Format: 230 x 270 mm 1 figurine 3 smal picture books 1 book to color-in 1 packet of 5 colour pencils 1 memory game Retail price: 13,90 Age group: 3 and up Le cahier de Jeux Format: 258 x 300 mm Pages: 72 Retail price: 9,90 Le grand livre d activité Format: 210 x 280 mm Pages: 72 3d and 2d treatment Retail price: 9,90 Guide du héros cosmique Format: 18 x 21cm Pages: 24 set with book a nd COSTUME mixing 3d and 2d treatment Retail price: 15,90 Activity Books (Colouring and Stickers) Activity Book format 4 titles available La grande mission SamSam et les monstres Une aventure géante Où est Super Julie Format: 22 x 30 cm Pages: stickers and coloring mixing 3d and 2d treatment Retail price: 4,50
4 Gift Books (2D treatment) Gift Books 3 titles available Le grand album de SamSam (bind-up of comics) 2 titles available Pixi Books format paperback format of 2D stories Le grand album de SamSam Format: 245 x 275 mm Pages: 64 Illustration Full 2d Retail price: 13,90 Pixi books format My hero s life - Picture books (2D treatment) Pixi book format Format: 110 x 110 mm 6 titles available 2 stories per book Pages:12 Illustration Full 2d 2D Picture books 7 titles available Samsam ne veut pas dormir Samsam veut toujours commander Samsam rentre de l école Samsam a la bougeotte Samsam va chez ses grand parents Sam Sam regarder trop la TV Samsam n aime que les bonbons Technical specification Format: 165 x 165 mm Pages: 28 retail price: 4,90 Age group: 4-6
5 Merchandising A range of merchandising products proposed to Licence partners such as : DVDs, Costumes, Room decoration, Clothes, Soft toys, Figurines, Puzzles, Education games, tents, etc. A commissioned agent TAFFY Entertainment (a MoonScoop Company) for the sales to Home Video, Merchandising, Toys and Games. DVDs and Games School Bags Stationery Internet Creation of a specific website, as an ideal tool for Bayard to collect information and create a database: free access to games, activities etc subscribers pages read per month 10 min and 8 pages read by connection since July 2007
6 Magazine Programme Bayard has been developing the following lines through the Press channel: Sam Sam Game Magazines Launched at the end of 2007: 4 special Games issues per year Between 32 and 60 pages with pencils and figurines Print run for each issue : 60,000 copies sold through kiosks. Format: 18 x 21 cm Price: 4,90 12 issues available Sam Sam Story Magazines The stories, a great favourite with kids, gradually introduce new characters from the series. One big fiction followed by games linked to the story Focus on one other character Format: 18 x 18 cm Price: 5,40 Paperback book + figurine 2 issues available
7 Special issues in our Group s Magazines (through kiosks and subscriptions) Since last July, the media coverage and promotion have been huge thanks to our own magazines : around 40 magazines for children within the Group through Bayard Presse and Milan. Covers of Pomme D Api with a premium based on SamSam. Sam Sam one shot A playful way to dive into the SAMSAM universe. A mask and a leaflet to be a super Hero. Mostly targeted to real fans. Format: 39 x 34 cm Price: 6,90 Magazine + Mask + Cards 1 issue available Sam Sam mini-universe Goal: test an imagination game proposition, and learn our lessons from the excellent results we have on a similar magazine with Little Brown Bear 3 elements linked together : the spaceship, a setting to build and a little magazine Find the coherence : the magazine makes the child play with the setting and spaceship. If successful, line created with other characters 30 x 24 5,90 Format: 30 x 24 cm Price: 5,90 Magazine + setting to build + Figurine 1 issue available
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