a. The degree names under this program shall be called BACHELOR OF FINE ARTS (BFA) in Visual Communication Industrial Design Painting Sculpture

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1 SAMPLE OR SUGGESTED CURRICULUM ALIGNED TO OUTCOMES BASED EDUCATION FOR BACHELOR OF FINE ARTS I. Program Description 1.1 Degree Name PROGRAM SPECIFICATIONS a. The degree names under this program shall be called BACHELOR OF FINE ARTS (BFA) in Visual Communication Industrial Design Painting Sculpture b. Bachelor in the following areas of Design and Art (BDA) specialization: Visual Communication Advertising Arts Industrial Design Product Design Painting Studio Arts Sculpture Photography Animation Cinema Jewelry Ceramics Multimedia Graphic Design Fashion Design Furniture Design Package Design Textile Design 1.2 Nature of Field of Study The program is characterized by the process of 1) pursuing aesthetic concerns, 2) using visuals and supplementary sensory devices creatively to translate ideas, and 3) producing and authoring media and related technologies to express ideas, communicating messages, and raising opinions to garner actions and/or reactions from the audience, users or receivers of information. 1.3 Program Objectives (POs) a.) To provide up to date curricula, instructional methodologies, physical resources, and a learning environment that is conducive to the production of new knowledge; b.) To produce art and design professionals whose creative works exhibit core Filipino values and high level of competencies in artistic production; and

2 c.) To train students who are sensitive to the developments in the specific field of practice and are committed to lifelong learning and nation building. Instill understanding of the basic philosophy and fundamental principles of the multi dimensional aspects of architecture, and the direct relationship between man and his environment. 1.4 Specific Professions/careers/occupations for graduates Graduates of the Bachelor of Fine Arts are envisioned to be: a. painters, sculptors, print makers, animators, visual developers, graphic designers, product designers, web designers, fashion designers, educators, photographers, package designers, illustrators, cartoonists, visual merchandisers, exhibition designers, event organizers, advertising artists, furniture designers, textile designers, art directors, creative directors, design managers, costume and fine jewelry designers, fashion stylists, production designers, model makers, layout artists, installation artists, tattoo artists, shoe designers. 1.5 Allied Fields Graduates of the Bachelor of Fine Arts can also become art managers, curators, art critics, conservators, restorers, art historians, account executives, copywriters, cultural heritage workers, production assistants, art dealers, gallery managers, food stylists. 2. Program Outcomes The minimum standards for the Bachelor of Fine Arts program are expressed in the following minimum set of learning outcomes: 2.1 Common to all programs in all types of schools a. The graduates know and manifest heightened consciousness of Philippine society and culture, serve the interest of the Filipino without prejudice to foreign influences and are equipped with the ability to adapt and translate indigenous and traditional art materials and practices with historical perspective; b. The graduates discern and creatively apply art and design theories; c. They are grounded in the basic tools and techniques in visualizing concepts. They are able to formulate new artistic expressions, explore and adopt new media in the innovative realizations of art and design projects; d. The graduates know and understand art and design history and contemporary issues as they manifest open-mindedness to varied schools of thought; e. The graduates observe best practices and professional ethics in art and design and are knowledgeable in the interplay of art with the sciences and can work in a collaborative setting; f. The graduates have the ability to apply necessary skills in art management; g. The graduates respect their cultural and natural environment; and h. The graduates are motivated towards life-long learning.

3 2.2 Common Outcomes. The following knowledge, skills, and attitudes (KSAs) are the outcomes common to all the disciplines: a. Knowledge of histories and application of theories and principles for concept-forming. Generates concepts indicating content of histories, theories in art and design; b. Knowledge and exploration of materials and processes. Explores and adopts effective combinations of materials and processes; c. Visualization of ideas. Articulates ideas into clear visual formats; d. Organization of visual space. Manipulates elements guided by creative application based on principles of design; e. Development of psychomotor skills. Manifests ability to transform concepts into artworks; f. Professional and ethical practice in art, design, and management. Practices professionalism and good ethics in art, design, and management towards human development; g. Respect for cultural and natural environment. Responsible and informed use of cultural and natural resources; h. Generation of new knowledge. Conducts research and scholarly studies in the areas of art and design; and i. Motivation towards lifelong learning. Predisposed towards acquiring new knowledge and practices. 2.3 Specific to a sub-discipline and a major The minimum standards for the undergraduate programs in Fine Arts and Design are expressed in the following minimum set of learning outcomes: a. Advertising - Proficient in the use of art and design devices in developing communication campaigns through mass media; knowledge of marketing art and design products and services; b. Industrial Design - Proficient in the use of art and design devices in developing designs for human use and efficient manufacturing; c. Painting - Proficient in the creation of unique artworks for self expression using predominantly 2 dimensional media; d. Sculpture - Proficient in the creation of unique artworks for self expression using predominantly 3 dimensional media; e. Multimedia Art - Proficient in the creation of visual materials in combination with audio and other media using digital technology; f. Jewelry Design - Proficient in the creation of wearable decorative objects for personal adornment; and g. Fashion Design - Proficient in the design and execution of fashion clothing and accessories. 2.4 Common to a horizontal type as defined in CMO 46 s 2012 For professional institutions: a service orientation in one s profession.

4 For colleges: an ability to participate in various types of employment, development activities, and public discourses particularly in response to the needs of the communities one serves. For universities: an ability to participate in the generation of new knowledge or in research and development projects. Graduates of State Universities and Colleges must, in addition, have the competencies to support national, regional and local development plans (RA 7722). A PHEI, at its option, may adopt mission-related program outcomes that are not included in the minimum set. Sample Performance Indicators Program Outcomes Knowledge of histories and application of theories and principles for concept-forming. Knowledge and exploration of materials and processes. Visualization of ideas. Organization of visual space. Development of psychomotor skills. Professional and ethical practice in art, design, and management. Respect for cultural and natural environment Generation of new knowledge. Sample Performance Indicators Generates concepts indicating content of histories, theories in art and design. Explores effective combinations of materials; Adopts efficient production processes. Articulates ideas into clear visual formats. Manipulates elements based on principles of design; Constructs shapes and forms in space guided by theories in art and design. Manifests ability to transform concepts into creative works. Practices professionalism and good ethics in art, design, and management towards human development. Responsible and informed use of cultural and natural resources. Conducts research and scholarly studies in the areas of art and design.

5 CURRICULUM I. Curriculum Description The curriculum reflects the principles and objectives as stated in Article 1 of this document. The shift to the OBE provides the standards for a general framework and direction for HEIs. Institutions of Visual Arts and Design should be able to plan and carefully consider the curriculum content of each program offering based on these minimum standards. The appropriate support in the form of human, physical, technical, and other resources should enable HEIs to meet their stated intended outcomes. II. Sample Curriculum 1.1. Program of Study LIST OF SUGGESTED COURSES The following courses are assigned 3 units with each studio course consisting of 2 lecture hour and 3 studio hours per session twice a week except those with an asterisk (*) indicating a pure lecture course also assigned 3 units but with 1.5 lecture hours per session twice a week. FOUNDATION COURSES FOR ALL MAJORS/SPECIALIZATIONS ( 24 units ) 1.) Visual Perception 5.) Materials I 2.) Visual Communication 6.) Materials II 3.) Techniques I 7.) Art History I* 4.) Techniques II 8.) Art History II* SPECIALIZATION COURSES (66 units) Bachelor of Fine Arts (Painting) 1.) Visual Studies I 2.) Visual Studies II 3.) Techniques III 4.) Techniques IV 5.) Materials I 6.) Materials II 7.) Drawing I 8.) Drawing II 9.) Painting I 10.) Painting II 11.) Advanced Visual Studies I 12.) Advanced Visual Studies II 13.) Art Workshop I 14.) Art Workshop II 15.) Art Workshop III 16.) Art Workshop IV 17.) Art Theory I* 18.) Art Theory II 19.) Art Seminar I 20.) Art Seminar II 21.) Research Methods 22.) Thesis

6 Bachelor of Fine Arts (Sculpture) 1.) Visual Studies I 2.) Visual Studies II 3.) Techniques III 4.) Techniques IV 5.) Materials I 6.) Materials II 7.) Drawing I 8.) Drawing II 9.) Sculpture I 10.) Sculpture II 11.) Advanced Visual Studies 12.) Advanced Visual Studies II 12.) Advertising Design II 13.) Art Workshop I 14.) Art Workshop II 15.) Art Workshop III 16.) Art Workshop IV 17.) Art Theory I* 18.) Art Theory II 19.) Art Seminar I 20.) Art Seminar II 21.) Research Methods 22.) Thesis Bachelor of Fine Arts (Visual Communication) 1.) Visual Design I 2.) Visual Design II 3.) Figure Drawing I 4.) Figure Drawing II 5.) Production Methods I 6.) Production Methods II 7.) Design Workshop I 8.) Design Workshop II 9.) Design Workshop III 10.) Design Workshop IV 11.) Advertising Design I 12.) Advertising Design II 13.) Photography I 14.) Photography II 15.) Production for Electronic Media I 16.) Production for Electronic Media II 17.) Professional Seminar Workshop (Summer Practicum) 18.) Design Theory* 19.) Visual Verbal Communication 20.) Problems in Visual Communication 21.) Research Methods 22.) Thesis

7 Bachelor of Fine Arts (Industrial Design) * Lecture Courses 1.) Introduction to Industrial Design I 2.) Introduction to Industrial Design II 3.) Drawing Techniques for Industrial Design I 4.) Drawing Techniques for Industrial Design II 5.) Materials for Industrial Design I 6.) Materials for Industrial Design II 7.) Photography I 8.) Photography II 9.) Intermediate Industrial Design I 10.) Intermediate Industrial Design II 11.) Design Theory* 12.) Ergonomics 13.) Package Design I 14.) Package Design II 15.) Systems Design I 16.) Systems Design II 17.) Production Techniques I 18.) Production Techniques II 19.) Professional Seminar/Workshop (Summer Practicum) 20.) Special Topics in Industrial Design 21.) Research Methods 22.) Thesis ELECTIVES (6 units) Courses relevant to the program but not listed as a required course. Components: A minimum of 161 units is required for graduation with a Bachelor of Fine Arts, consisting of the following subject areas. a.) General Education - 51 units (1-3) English 9 units (4-5) Filipino 6 units (6) Literature 3 units (7) Philosophy 3 units (8-9) Mathematics 6 units (10-11) Natural Sciences 6 units (12) Economics* 3 units (13) Philippine History 3 units (14) Society & Culture** 3 units (15) Political Science & Governance*** 3 units (16) Psychology 3 units (17) Rizal 3 units b.) Program Majors - 96 units (A list of prescribed professional courses for each major/specialization can be found in Annex A) * to include Taxation and Land Reform ** to include Population Education *** to include Philippine Constitution

8 b.1. Total units of Core Courses b.2. Total units of Specialization courses Specialization courses Includes Research (3 units), Thesis (3 units) and, Practicum (3 units) b.3. Total units of Elective courses 24 units 66 units 6 units a. Other Courses - 14 units c.1. Physical Education c.2. NSTP 1 & 2 8 units 6 units III. Sample Curriculum Map CURRICULUM MAPPING FOR BFA MAJOR IN VISUAL COMMUNICATION PROGRAM CURRICULUM PROGRAM A B C D E F G H OUTCOMES Phil Theory Practice History Ethics Mgmt Sustain LLL Society ability LIST OF REQUIRED COURSES CORE COURSES Visual Perception O L L O O O O O Visual O L L O O O O O Communication Techniques I O L L O O O P O Techniques II O L L O O O P O Materials I O L L O O O L O Materials II O L L O O O L O Art History I L L O L L O O O Art History II L L O L L O O O SPECIALIZATION COURSES Visual Design I L L L P P P O O Visual Design II L L L P P P O O Figure Drawing I L L L P P P O O Figure Drawing II L L L P P P O O Production O L L O O O O O Methods I Production O L L O P O O O Methods II Design Workshop O L L O O O L O I Design Workshop O L L O O O L O II Design Workshop L L L O O P L O III Design Workshop L L L O O P L O IV Advertising Design L L L O O P L O I Advertising Design L L L O O P L O II Photography I P L L O L P O O

9 Photography II P L L O L P O O Production for P L L O L P O O Electronic Media I Production for P L L O L P O O Electronic Media II Professional L P P O L L P L Seminar Workshop Design Theory L L P L O O O O Visual-Verbal P L L O P O O O Communication Problems in Visual P L L P P O O O Communication Research Methods L L L P P P P P Thesis P P P P P P P P Legend: L P O LEARNED: Input is provided and competency is evaluated PRACTICED: No input provided but competency is evaluated OPPORTUNITY: No input nor evaluation but opportunity to learn is present

10 IV. Sample Means of Curriculum Delivery Teaching Methodology Teaching methods and techniques in professional courses should be designed to provide a quality teaching/learning environment which will nurture the creativity and uniqueness of the students while at the same time encouraging them to be sensitive and responsive to social development issues. These methods may be in the following forms: Lecture-discussions Demonstrations In situ learning Use of film and other media Online based activities Collaborative learning Problem based learning Studio based learning Role playing Games Case study Research Mentoring Modeling Plenary and group discussions Program Standards The following standards are recommended for the optimum delivery of instruction: a.) A minimum standard of 2 lecture hours and 3 studio hours shall be held once a week or a maximum of 2 lecture hours and 4 studio hours which may be equally divided into two sessions every week for each course. This is to ensure sufficient coverage of subject area, and sufficient time for the student to devote immediate practical application of the lecture conducted at each session. b.) Students of Fine Arts and Design shall be required to undertake an optimum 1 study load of 40 hours/week in any given semester, to ensure that their physical and mental capacities for learning are not

11 overstretched. Exceptions may be allowed in the case of graduating students. c.) Ideally, teacher to student ratio shall not exceed 1:45 to maintain a sufficient level of quality teaching and learning. d.) Students shall be provided with course syllabi at the beginning of each term. Students shall also be informed of their class standing on a regular basis. e.) Reading and other reference materials shall be made available on the basis of acceptable criteria set forth by the academic institution. Creative use of other instructional materials is encouraged. f.) A program for evaluating teaching effectiveness specific for the arts, designed by the CHED Technical Committee in Fine Arts, in consultation with specific academic institutions and professional organizations, shall be recommended for implementation in the department/division level. Terminal Requirements Research Methods. A student-proposed, faculty supervised research that can be used to earn initial credits for Thesis. Thesis. An undergraduate thesis is required to complete an undergraduate program in Fine Arts and Design regardless of the student s major area of specialization. The thesis has to be successfully defended before a panel of experts designated by the institution. The thesis shall consist of a body of visual works grounded on a theoretical basis previously agreed upon between the thesis adviser and the student. Professional Seminar Requirement. The completion of a professional seminar/practicum/ workshop or summer practicum is required of all undergraduate programs for the completion of a bachelor s degree in Fine Arts and Design prior to admission in senior level courses in those programs. The total number of hours shall not be less than 150 hours. The practicum/workshop training of the students should require, among others, the following: Notarized Memorandum of Agreement; Work program as coordinated with the agency/institution; Daily journal countersigned by agency/institution representative; Evaluation of office/institution by the students;

12 Evaluation of the students by the office/institution; and Over-all supervision report by faculty in-charge. V. SAMPLE SYLLBUS VISUAL PERCEPTION SCHEDULE/ VENUE NAME OF FACULTY A. Course Description: This course deals with the study of the phenomena of perception and the concept of form in the visual arts. B. Course Objectives: By the end of the course, the students should be able to 1. explore the elements of the visual language and develop a new way of seeing; 2. demonstrate how the visual language is employed in the production of art; and 3. develop discipline as an essential tool in creating meaningful art. C. Course Outline and Timeframe (tentative schedule) Week Topic 1 Introduction: the visual language and the nature of visual perception; Line a. Physical characteristics of line b. Expressive properties of line 2 Line (continued) c. Varieties of line d. Line as related to other elements 3 Shape/Volume/ Mass a. Evolving shape b. Varieties of shape 4 Shape/Volume/ Mass (continued) c. Volume/ Mass d. Shape/ Form

13 5 Texture a. Type of texture 6 Texture (continued) b. Surface finishes 7 Value a. Factors affecting value 8 Value (continued) b. Descriptive uses of value 9 PRELIMINARY EXAMINATION: Major plate 10 Value (continued) c. Expressive uses of value 11 Value (continued) d. Decorative value patterns 12 Value (continued) e. Compositional function of value 13 Color a. Nature of color 14 Color (continued) b. Physical properties of color 15 Color (continued) c. Color relationships 16 Color (continued) d. Factors influencing color perception 17 Color (continued) e. Color organizations 18 FINAL EXAMINATION: Major plate

14 D. Required Readings (Textbook) Kenny, I.E. (2009). Understanding Visual Literacy. Quezon City, Philippines: Anvil Press. Morioka, A. and Stone, T. (2006). Color Design Workbook. Beverly, Massachusetts: Rockport Publishers, Inc. E. Suggested Readings and References Boucharenc, C. (2008). Design for Contemporary World. Singapore: NUS Press. Pipes, A. (2009). Introduction to Design. Upper Saddle River, New Jersey: Pearson Prentice Hall. Wake, W. K. (2000). Design Paradigms. New York: Wiley Press. F. Course Requirements All plate requirements must follow the prescribed format; All are expected to bring drawing tools and materials each meeting; Plates should be submitted on the given schedule. G. Grading System Attendance 10% Class participation 10% Minor plates 40% Midterm examination/plate 20% Final examination/ plate 20% Total 100%

15 ELEMENTS OF ART Grading Rubrics CRITERIA Elements of Art: Comprehension of Use in Project as a Whole Effective use of the Elements of Art throughout the design process to produce a cohesive end product; application of the Principles of Art in the arrangement of the final product. Reasonable use of the Elements of Art throughout the design process to produce a thoughtful end product; some evidence of advance arrangement using the Principles of Art. Adequate use of the Elements of Art throughout the design process to produce an end product; little evidence of advance arrangement using the Principles of Art. Limited use of the Elements of Art throughout the design process to produce an end product; No evidence of advance arrangement beyond the basic concept(s). Unable to use the Elements of Art, as a whole or in part, throughout the design process in an attempt to produce an end product; absolutely no extensions beyond the basic concept(s). Planning and Organization of Work Craftsmanship Quality of Evaluation/ Critique/ Review Self Reliance and Initiative Safe Use of Media/ Equipment Effective use of class time; demonstrates clear focus and intent throughout the design process. Neat execution; exhibits intent while recognizing own limitation. Able to produce thoughtful review of design process and objective criticism. Can be left to work alone most of the time following instruction. Effective display of safety when handling media/ equipment. Reasonable use of class time; illustrates intelligent use of modifications to original design ideas. Above average rendering with slight deficiencies evident in final project. Very fair review with few areas of neglect; final project reasonably evaluated. Needs minimal supervision following instruction. Reasonable display of safety when handling media/ equipment. Adequate use of class time; manages effort through the design process. Adequate degree of skill achieved. Adequate review; student notes some areas for improvement. Required no more supervision after instruction than might be expected. Adequate use of media/ equipment; possible safety violations. Limited use of class time; recognize need for planning in and throughout the design process. Shows some evidence of skill in limited areas. Only limited ability to review progress and actions of design process. Needed a disproportionate amount of the teacher s time following instruction. Poor or wasteful use of media/ equipment; unintentional safety violations. Off-task for majority of class time; failure to produce original plan or adequately modify or redesign. Unable to recognize own ability; hindered by limitations Unable to critique own actions and progress during the design process. Unable to work without continuous help from teacher following instruction. Blatant disregard for safety in use of media/ equipment.

16 Effective application of concepts, techniques and/or processes to other creative endeavors. concepts, techniques and/or processes to other creative endeavors. concepts, techniques and/or processes to other creative endeavors. techniques and/or processes to other creative endeavors. concepts, techniques and/or processes to other creative endeavors. Total Examiner s Review/ Comments/ Final Grade H. Classroom policies 1. Regular attendance is expected. In case of failure to attend the class session due to unavoidable circumstance, you are responsible for making up any work missed. 2. Report to class on time and stay during the entire class session. 3. Active participation is expected in every session. 4. In-class activities must be accomplished in class. 5. Observe strictly the schedule for submission of all out of class activities. 6. Feel free to come and consult with the professor regarding problems in assigned work. 7. Observe proper classroom decorum. 8. Intellectual and academic honesty is expected of everyone. Acknowledge all source of information. Avoid any form of plagiarism. I. Consultation Hours/ Tue./Thur.: 5-6 pm/ Consultation Room 104 Page 16 of 17

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