Strategic Insights 2013: Software & System Lifecycle Management Tools

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1 Strategic Insights 2013: Software & System Lifecycle Management Tools Opportunities and Forecasts Through RESEARCH OUTLINE Research Highlights Market Definition and Segmentation Maps Market Estimates and Forecasts for Competitive Position, Share, and Direction OEM Requirements, Preferences, and Investment Plans Definition and Analysis of Key Issues, Forces, and Trends Basic Scope Leading SSLM Solutions and Trends o o o Software and System Modeling Tools Automated Test and Verification Tools RM and SCCM Tools o Cross-Engineering Domain Integration Analyzed by Geography and Vertical Partial List of Vendors Coverity dspace Esterel Technologies/ANSYS ETAS GrammaTech HP IBM Rational Klocwork LDRA MathWorks National Instruments No Magic Perforce PTC Serena Software Partner with VDC and have ongoing access to the analysts, research, and other services you need to drive profitable growth. Formulate strategies based upon data, analyses, and insights from the leader in Software & System Lifecycle Management (SSLM) Tools market coverage. Some recent insights from our ongoing coverage of the SSLM Tools market include: The rapidly evolving requirements for next generation connected device development are forcing OEMs to evaluate new lifecycle management solutions. Nearly 50% of embedded engineers surveyed in 2012 used Agile and iterative methodologies, up from 37% in New requirements for safety and industry-specific development standards are driving a greater need for product-attached professional services. The continued maturation of open-source alternatives poses a threat to suppliers of commercial SSLM tools. Over 50% of OEMs are investigating cross-engineering domain integration. Our 2013 program includes changes in coverage, deliverables, and other program elements that make it more valuable than ever. Individuals at all levels of the organization, from product managers up to C-level executives can leverage VDC s research and other services to gain a competitive edge. This document provides an overview of our coverage and analysis. For more information, please contact , info@

2 Market Strategy Development and Execution Services Next Generation Technology Evaluation Competitive Landscape Details and Handicapping CLIENT Buyer Trend Identification with Directional Advice Lead Generation and Marketing Collateral Support In-Depth Market Opportunity Assessment

3 Customize Your Annual Subscription Clients of VDC s Strategic Insights 2013: Software & System Lifecycle Management Tools can create a customized package of annual deliverables drawn from the following major program elements. VDC Views A hard hitting monthly analysis of key trends in the embedded software marketplace. All clients of Strategic Insights 2013: Software & System Lifecycle Management Tools automatically receive VDC Views each month. Direct Analyst Access The ability to directly engage with our renowned analysts for their advice and commentary on key decisions and issues facing your business. Clients can select the amount of Direct Analyst Access time they would like to purchase. i2 Reports For all major segments within the M2M and ESW market, VDC offers i2 Reports, which include the most important ideas and insights developed by our analysts through their analyses of a particular market segment. DataBlade An inquiry service in which customers can request custom queries on VDC end-user datasets and get real-time analyst interpretation. FastForward Reports Reports offering thought leadership insight and analysis on a critical industry issue or trend with a focus on what it means for vendors. Excel Data Extensive datasets in user-friendly Excel format for your convenience. Ready-To-Go-Slides PowerPoint slides of all key data ready to use in your presentations. Lead Gen Support Clients can partner with VDC by having us develop and / or deliver content for webcasts and whitepapers to support their annual lead generation efforts.

4 VDC Views All clients of Strategic Insights 2013: Software & System Lifecycle Management Tools receive access to VDC Views, a hard-hitting monthly analysis of a singularly important trend, issue, or opportunity in the SSLM industry. No lightweight newsletter or shoot-from-the-hip blog, VDC Views is carefully developed each month by our renowned analysts, and is designed to provide breakthrough insights and executive-level thought leadership in a short, well-crafted document. Examples of some of the topics that may be explored in VDC Views during the comings months may include: SaaS for SSLM: Making the Cloud Work for Embedded Development The flexibility and potential cost savings offered by the cloud and Software-as-a-Service (SaaS) solutions are enticing. SaaS deployments in the embedded market, however, are not without additional critical considerations. Which tool types work best for this deployment and which ones should you avoid? Can SaaS tool use jeopardize safety-critical industry process standards adherence? Adopting Android in an Insecure World Android has been making headlines in the mobile space for several years, continuing to gain momentum since its debut in late In April 2013, Google reported that Android activations reached 1.5 million per day, indicating the platform s remarkably steep growth trajectory. However, many barriers to its adoption remain, specifically the security of these devices. What steps can you take to fortify your Android deployments? What lessons can be learned from other embedded Linux deployments? SSLM Purchase Decisions: Individual Mandate or Executive-Level Policy? With software engineering expenses consuming more and more of total product development costs, SSLM tool purchase decisions are moving up the organizational ladder. When this shift occurs in your organization, which vendors and solutions should you endorse to balance engineering efficacy with operational insight and benchmarking? As an individual stakeholder, what steps can you take to overcome organizational inertia and catalyze change? Direct Analyst Access In addition to receiving analyst inquiry time with the purchase of this research, VDC offers clients the opportunity to purchase additional pre-determined blocks of one-on-one time with our analysts. Analyst inquiry time is an important piece of the service VDC provides its clients, and is critical to helping clients fully apply the research they acquire from us. Common uses of analyst inquiry privileges include the following: Analyst s commentary on specific decisions and strategies of your company. Discussion of data and insights that challenge your company s current thinking. Deeper-dive conversations related to a specific issue or trend covered in the research. Discussion of definitions, assumptions, and methodologies driving segmentation models and forecasts.

5 DataBlade DataBlade is an inquiry service for clients to request custom crosstabs on VDC end-user datasets, with analyst interpretation provided. For eligible VDC end-user datasets, you can request any number of custom crosstabs and VDC will create the exhibits, produce accompanying charts and tables, and provide data interpretation, including what it means for your business. Using VDC DataBlade, Clients Can: Get custom crosstabs and analysis of specific market segments of interest. Create vivid charts (column, bar, line, and more) from your crosstabs. Work with VDC s industry experts to provide actionable insights into your data. Quickly run crosstabs for the most complex of scenarios, with built-in significance testing to ensure accurate findings.

6 2013 Coverage Roadmap TRACK 1: VDC Views Written for all levels and functional areas, including marketing, product management, sales, business development, and strategy teams, VDC View s provide ongoing analyst insight and commentary on the most significant issues, forces, and trends shaping the SSLM market with topics drawn from our most recent coverage and significant industry events. Monthly Reports 12 Months Ongoing TRACK 2: FastForward: Insight for Leaders Written for senior executives and those leading strategy, each FastForward provides a deep exploration of a critical issue or opportunity facing SSLM technology vendors. They focus on how we see the market and competitive landscape evolving, as well as the implications for the vendor community. Topic 1: Build Versus Buy: Reevaluating the Biggest Threat to Commercial Software Vendors...Published Topic 2: Winning Against Free: Commercial Software in a Partially Free World Published Topic 3: The SW Supply Chain and the Growing Risk of Not Knowing Where That Code Came From... Q Topic 4: M2M Communication Standards and the Future of Connected Device Development. Q Topic 5: Safety-critical Design Failsafe Profit Sector or Dangerous Niche? Q Topic 6: The Changing Approach to QA Incremental or Fundamental?......Q Topic 7: TBA..... Q Topic 8: TBA Q TRACK 3: Software and Software Lifecycle Management Market Analysis Written for those making critical decisions about product, market, channel, and competitive strategy and tactics. Topical coverage generally consisting of multiple deliverables, with deep and rich datasets based on extensive primary research. Coverage varies by topic and includes a combination of market-sizing, segmentation, forecasting, end-user requirements analysis, competitive analysis, and more. Topic 1: Software and System Modeling Tools Q Topic 2: Hardware in the Loop Testing Solutions Q Topic 3: Automated Test and Verification Tools..... Q Topic 4: Requirements Management/Definition and Source/Change/Configuration Management Tools.Q Topic 5: Cross Domain Integration Bridging the ALM, PLM, and EDA Gap Q For volume-specific research contents, please contact: , info@