SET CONFERENCE 2013 AUGUST 19, 20, 21, 23 - CENTRO DE EXPOSIÇÕES IMIGRANTES SÃO PAULO SP - BRAZIL

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1 August 19, Monday - 11:30 AM to 01:30 PM Monday August 19, 2013 withdrawal of credentials: 08:00 AM to 05:00 PM BIG DATA CLOUD COMPUTING, + Mod: Emerson Weirich SET/ EBC NEWS: PRODUCTION AND TECHNOLOGY Mod: Raimundo Lima SBT AUDIO PRODUCTION Mod: Luiz Fausto SET/ TV Globo Ethevaldo Siqueira Ulrich Sparrer - Deutsche Welle August 19, Monday 03:00 to 05:00 PM ISDB INTERNATIONAL Mod: Olimpio Franco SET/ Fórum TV Digital VISUAL EFFECTS Mod: Jose Dias TV Globo IP PRODUCTION Mod: Marcio Pereira SET/ Canal Futura BEYOND HD Mod: Raymundo Barros SET/ TV Globo Genildo Lins Ministério das Comunicações Hitoshi Sanei NHK Juan Pablo Alviz ALBAVISION TV Katsumasa Hirose - NHK Hugo Gaggioni SONY Wilson Almeida TV GLOBO August 19, Monday - 05:30 to 07:30 PM INTEGRATING: PROFESSIONAL MARKET, EDUCATIONAL AND R&D MOD: Frederico Rehme SET/ RPCTV MULTIPLATFORM PRODUCTION: SECOND SCREEN + Mod: Marcelo Souza TV Globo SPORTS EVENTS PRODUCTION Mod: Fabio Angeli SET/ Rede Record Hugo Gaggioni SONY Sergio Santoro REDE RECORD 1

2 August 20, Tuesday - 09:00 to 11:00 PM OPENING CEREMONY Olimpio Franco SET President TUESDAY August 20,2013 withdrawal of credentials: 08:00 AM to 05:00 PM SPEAKERS ADILSON PONTES MALTA SET FIRST PRESIDENT GORDON H SMITH PRESIDENT AND CEO OF NAB - National Association of Broadcasters August 20, Tuesday - 11:30 AM to 01:30 PM CINEMA : TRENDS AND NEW TECHNOLOGIES Mod: Celso Araujo SET SPECTRUM DTV, LTE, + Mod: Fernando Ferreira SET/ REDE BAND WORKFLOW, MAM AND METADATA Mod: Paulo Canno SET/ TV Gazeta de Vitória INFRASTRUCTURE Mod: Nivelle Daou Jr SET/ Rede Amazônica Erick Soares SONY Hugo Gaggioni SONY Guilherme Correa - ÁTOMO VFX Lucas Saldanha - DOIS OLHARES Márcio Pasqualino - PSYCHO N LOOK Sergio Constantino PANASONIC Rodrigo Thomé DOIS OLHARES August 20, Tuesday - 03:00 to 05:00 PM ANALOGIC SWITCH OFF DTV IMPLANTATION Mod: Ivan Miranda SET/ RPCTV QUALITY CONTROL Mod: Jose Antonio Garcia SET/ TV Brasil POWERING EFFICIENCY Mod: Oripide Cilento SET/ NIC August 20, Tuesday - 05:30 to 07:30 PM Marco Martins - RPCTV Bruce Devlin AMBERFIN/ AD-DIGITAL Silvino Almeida - Tektronix R & D Mod: Carlos Nazareth SET/ INATEL August 20 to 22, :00 to 20:00 PM - Broadcast & Cable EXHIBITION Visit this international show with more than 130 exhibitors 2

3 August 21, Wednesday - 09:00 to 11:00 PM STANDARDS IN EVOLUTION Mod: Francisco Perez SET/ TV Globo Ernesto Santos - GLOOKAST Hitoshi Sanei NHK Peter Symes SMPTE August 21, Wednesday - 11:30 AM to 01:30 PM HOT TOPICS FoB TV Mod: Liliana Nakonechyj SET/ TV Globo Gerard Faria - TEAMCAST Yoshiaki Shishikui NHK August 21, Wednesday - 03:00 to 05:00 PM HOT TOPICS Mod: Fernando Bittencourt SET/ TV GLOBO Wednesday August 21,2013 withdrawal of credentials: 08:00 AM to 05:00 PM MOBILITY LTE, 4G, WIFI + Mod: Antonio João SET/ Via Embratel Eric Mcculley - PHASE/ VISILINK Marcus Manhães - FUNDAÇÃO CPQD Trends and Innovations in Satellite Operators for Brazilian TV Networks/ TV Stations Mod: Cristovam SET/ UNISAT/ UFF Délio Morais Hughes Estevão Ghizoni - Intelsat José Édio Gomes - HISPAMAR Jurandir Pitsch - SES Lincoln Oliveira - Star One Mauro Wajnberg - TELESAT Brasil William Hemmings - Romantis Brasil VIDEO COMPRESSION HEVC, MARKET IMPACTS Mod: Cristiano Akamine Universidade Mackenzie Carla Pagliari IME Gustavo Dutra - ATEME Matthew Goldman Ericsson Sergio Trovo - NTT Yuzo Iano - Unicamp LEGISLATION Mod: Tereza Mondino SET/ TM Consultoria LOUDNESS Mod: Alexandre Sano SET/ SBT Palestrante: Thomas Lund TC ELECTRONIC BEST PRACTICES AT DTV: ROBUSTNESS, ACCESSIBILITY, QUALITY Mod: Carlos Fini SET/ RBSTV Arnaldo Cezar -ACERP Claudio Borgo - NET Edson Moura FÓRUM SBTVD /TV GLOBO August 20 to 22, :00 to 20:00 PM - Broadcast & Cable EXHIBITION Visit this international show with more than 130 exhibitors RADIO PRODUCTION MODELS: WORLD CUP, EXTERNAL AND AUDIO OVER IP Mod: Caio Klein SET/ RBSTV RADIO ON LINE Mod: Marco Tulio SET/ SISTEMA GLOBO DE RADIO RADIO: PERFORMANCE TRANSMISSION MIGRATION AM: TECHNICAL CRITERIA Mod: Caio Klein SET/ RBSTV 3

4 09:00 to 11:00 AM SOCIAL TV Mod: Andre Barbosa SET/ EBC 11:30 AM to 01:30 PM HOT TOPICS Mod: Roberto Franco SET/ SBT/ Forum SBTV 03:00 to 05:00 PM TRANSMEDIA PLAY ON SECOND SCREEN Mod: Rodrigo Dias Arnaut SET/ TV GLOBO Co-Mod: Dimas Dion - ESCONDERIJO THURSDAY August 22, 2013 withdrawal of credentials: 08:00 AM to 05:00 PM OTTS AND CONNECTED TVS Harmonization of content Broadcast x Broadband Mod: David Britto SET/ TQTVD Christoph Dosch IRT Masaru Takechi NHK MEDIA TRENDS Mod: Claudio Younis SET/ Eletro Equip TRENDS IN PRODUCTION TECHNOLOGY Mod: Nelson Faria SET/ TV Globo Alex Born CONSULTORIA/ GIECH Gustavo Caetano SAMBA TECH Nissan Guanaes - AFRICA Rafael da Cunha TERRA TV CONSUMPTION: what will be the future of TELEVISION BRAZILIAN? OPEN TV, PAY- TV, WEB TV, VIDEO ON THE INTERNET,? Mod: Luiz Gurgel SET/ TV Jornal PE Alexandre Moret - SKY Marcelo Coutinho PORTAL TERRA Pedro Tourinho Tutorial: Link analysis and New Technologies for Satellite TV Broadcasting Mod: J R Cristovam SET/ UNISAT/ UFF Bart Van Utterbeeck NEWTEC Cristiano Benzi EUTELSAT HOT TOPICS: TARGET ADVERTISEMENT Mod: Marcelo Azambuja SET/ Globocom Speaker: Salustiano Fagundes - HDX August 20 to 22, :00 to 20:00 PM - Broadcast & Cable EXHIBITION Visit this international show with more than 130 exhibitors MEASUREMENTS IN DTV WORKSHOP Mod: Alberto Paduan TV Cultura Speaker: Eliésio Silva Jr TEKTRONIX ANTENNA TRANSMISSION SYSTEMS MOD: Valderez Donzelli SET/ ADTHEC DTV RECEPTION SYSTEMS: ANTENNAS, Mod: Eduardo Bicudo SET/ EBCOM João - ELETRONICA WADT Walter Carvalho - FOTONICA 4

5 MONDAY 11:30 AM TO 01:30 PM MONDAY 11:30 AM TO 01:30 PM AUGUST 19, 2013 MONDAY - 11:30 AM TO 01:30 PM BIG DATA CLOUD COMPUTING, + MOD: EMERSON WEIRICH SET/ EBC Digital media Workflows must be optimized in order to provide higher production flexibility, higher quality and lower cost as possible, also has to follow the media trends consumption In the broadcast stations, the amount of data to be managed and controlled increases over time and as a consequence engineering designs become more complex As the amount of information generated grows exponentially to the current workflows is critical to ensure the ability to process and manage so much information Increasingly, we have to handle larger volumes of data with high speed and accessibility from anywhere On the other hand, viewers are more and more interacting with the second screen generating important comments, information and data about the content and also consuming more and more media directly by Internet In turn, viewers are increasingly interacting with the "second screen", generating important comments, information and data on the content and also assisted are consuming more media directly on the Internet At this session expert professionals will discuss the "state of art" of these technological solutions for managing the flow of media and data, Big Data and Cloud Computing in the world of Broadcast, the new engineering challenges and technology trends ROOM 2 - LANGUAGE: PORTUGUESE AUGUST 19, 2013 MONDAY - 11:30 AM TO 01:30 PM NEWS: PRODUCTION AND TECHNOLOGY MOD: RAIMUNDO LIMA SET/ SBT ROOM 2 - LANGUAGE: PORTUGUESE PROGRAM PRODUCTION FOR A WORLD-WIDE DISTRIBUTION CHALLENGES AND ANSWERS IN DIALOGUE WITH THE WORLD A TECHNICAL VIEW SPEAKER: ULRICH SPARRER - DEUTSCHE WELLE Introduction: Who we are / Where we come from / Where we go Our program: Key questions / Requirements for logistics and technology How to make the best of content in a multilanguage / multiplatform world? How to achieve flexibility in a fast turning world? System and workflow design From Acquisition to Distribution An Overview of our system architecture Tools and functions with focus on production methods in the editorial environment BPMN, SOA, FIMS, IMF How could they help us SPEAKER: ETHEVALDO SIQUEIRA 5

6 MONDAY 03:00 PM TO 05:00 PM AUGUST 19, 2013 MONDAY 03:00 PM TO 05:00 PM ISDB INTERNATIONAL Mod: Olimpio Franco SET/ Fórum TV Digital ROOM 1 - LANGUAGE: PORTUGUESE ENGLISH SPEAKER: GENILDO LINS MINISTRY OF COMMUNICATIONS In this session we intend to cover the main cases of standards ISDB-T deployments realized in recent years by broadcasters and networks and other developments happened in some countries We want to highlight the evolution of the harmonization work of ISDB-T International standards for Hardware, Middleware and also EWBS standard We also intend to address the future of Digital TV and spectrum difficulty scenario showed in a not so far future How can they help us? 8 MHZ STANDARD FOR AFRICA AND STANDARDS FOR THE INTERNATIONAL ISDB SPEAKER: HITOSHI SANEI NHK SPEAKER:JUAN PABLO ALVIZ ALBAVISION TV INTRODUCTION OF EWBS AND GINGA DATACASTING PROJECT IN PERU SPEAKER: KATSUMASA HIROSE- NHK On 11 th March 2011, the Great East Japan Earthquake caused a great damage to Japan and made us realize how important disaster prevention is globally In this earthquake, the tsunami alert, that is EWBS (Emergency Warning Broadcasting System), from ISDB-T Digital Terrestrial Broadcasting, generated evacuation and played an important role in public transportation accident prevention In this scenary, Japan International Cooperation Agency (JICA) made researches and collected information about great earthquakes and tsunamis risks on the Asian and Pacific Rim countries Then, Peru made a request to Japan to integrate this disaster prevention system on a wide area of the country After that, Japan and Peru are collaborating to drive this system integration In this presentation, we will introduce EWBS In addition, as a part of the project, we have been making processes to install a GINGA datacasting contents server to IRTP (Peruvian national broadcaster) for datacasting commercialization in Peru After installation this server, IRTP will be required to create datacasting programs and broadcast them Upon datacasting creation, INICTEL-UNI (Peruvian national research institute of electrical communication), in order to provide help in this matter, has been developing GINGA applications using equipment provided from Brazil In this presentation, we will introduce the Japanese sample screen images, eg, news, weather, earthquake and tsunami, sports, etc in order to launch the datacasting program in Peru and thus Latin American Countries 6

7 MONDAY 05:30 PM TO 07:30 PM MONDAY 03:00 PM TO 05:00 PM AUGUST 19, 2013 MONDAY 03:00 PM TO 05:00 PM BEYOND HD Mod: Raymundo Barros SET/ TV Globo ROOM 4 - LANGUAGE: PORTUGUESE ENGLISH SPEAKER: HUGO GAGGIONI SONY SPEAKER: WILSON ALMEIDA TV GLOBO AUGUST 19, 2013 MONDAY 05:30 PM TO 07:30 PM INTEGRATING: PROFESSIONAL, EDUCATIONAL AND R&D MARKET MOD: Frederico Rehme SET/ RPCTV We incentive television and electronic media professionals that work in areas of recruitment, selection, training and staff managers to participate of this session We invite managers of educational institutions and research centers whose subject matter covers television and electronic media to show their research projects in progress and also an overview of the services performed for the technical community Our proposal is to promote for the technical staff of stations and other potential customers the capacity and technology of institutions from various regions of the country With the certainty that this integration will open possibilities to suit the current demand for skilled manpower in our area ROOM 2 - LANGUAGE: PORTUGUESE 7

8 MONDAY 05:30 PM TO 07:30PM MONDAY 05:30 PM TO 07:30PM AUGUST 19, 2013 MONDAY 05:30 PM TO 07:30 PM MULTIPLATFORM PRODUCTION: SECOND SCREEN + MOD: MARCELO SOUZA - TV GLOBO ROOM 3 - LANGUAGE: PORTUGUESE With the proliferation of portable multifunction devices, the advancement of broadband and new habits multi task, the concept of Second Screen appears to complement the experience of watch TV, strengthening the concept of sync with linear programming and opening doors for transmedia production Habits and trends tools for sync Impact on Distribution AUGUST 19, 2013 MONDAY 05:30 PM TO 07:30 PM SPORTS EVENTS PRODUCTION Mod: Fabio Angeli SET/ Rede Record ROOM 4 - LANGUAGE: PORTUGUESE ENGLISH PALESTRANTE: HUGO GAGGIONI SONY PALESTRANTE: SERGIO SANTORO REDE RECORD 8

9 TUESDAY 11:30 AM TO 01:30 PM TUESDAY 09:00 AM TO 11:00 AM AUGUST 20, 2013 TUESDAY 09:00 AM TO 11:00 PM OPENING CEREMONY Mod:OLIMPIO JOSE FRANCO - SET PRESIDENT 1ROOM3 - LANGUAGE: PORTUGUESE AND ENGLISH SPEAKER: GORDON H SMITH NAB PRESIDENT AND CEO SPEAKER: ADILSON PONTES MALTA - SET FIRST PRESIDENT AUGUST 20, 2013 TUESDAY 11:30 AM TO 01:30 PM CINEMA: TRENDS AND NEW TECHNOLOGIES MOD: CELSO ARAUJO - SET ROOM 1 - LANGUAGE: PORTUGUESE ENGLISH TRENDS AND NEW TECHNOLOGIES OF 4K/8K CAPTURE STATE OF THE ART AND NEW WAYS projection 4K/8K SECTOR SPEAKER: ERICK SOARES DE OLIVEIRA - SONY BRAZIL Trends and new technologies to capture 4k/8k Evolution of technology to capture digital cinema, sensor evolution, product line, key features offered, recording and storage technologies, family CINEALTA cameras like the NEX-FS700, PMW-F3, PMW-F5, PMW-F55, F65 and Broadcast formats like HDCAM SR, XAVC and RAW State of the art of projection 4K/8K and new ways sector: Technology Projection Digital 4K, vision and evolution of the line for digital cinema projectors, technologies and product lines XAVC CODEC SPEAKER: HUGO GAGGIONI SONY LASER PROJECTION SPEAKER: SERGIO CONSTANTINO - PANASONIC BRAZIL Laser Projection Technologies for domestic, business and academics segments COMPUTER GRAPHICS SPEAKER: GUILHERME CORREA - ÁTOMO VFX Visual Effects Technology for the segments of TV / Film / Advertising COLOR CORRECTION SPEAKER: MÁRCIO PASQUALINO - PSYCHO N LOOK COLOR CORRECTION TECHNOLOGY DAVINCI RESOLVE for the segments of TV / Film / 9

10 TUESDAY 03:00 PM TO 05:00 PM THE SUPPORT OF AERIAL FILMING CINESTAR 8 + GIMBAL AERIAL FILMING AND TRAINING CENTER IN RIO DE JANEIRO SPEAKER: LUCAS SALDANHA - DOIS OLHARES Support for Footage Airlines CINESTAR 8 + GIMBAL with 3 Axis with Canon 5D Mark III, Training Center "2OLHARES" authorized APPLE by IDS Technology, ADOBE, MOTION DESIGNER, DAVINCI RESOLVE AUGUST 20, 2013 TUESDAY 03:00 PM TO 05:00 PM SWITCH OFF ANALÓGICO IMPLANTAÇÃO DTV Mod: Ivan Miranda - SET/ RPCTV Advertising ROOM 2 - LANGUAGE: PORTUGUESE PALESTRANTE: MARCO ANTÔNIO MARTINS - RPCTV OVERVIEW DA SESSÃO Digital TV is a reality for Brazil We define a standard that figures among the betters in the world, including has being adopted by most countries in Latin America Now we have the challenge of implementing the entire distribution network digital signal in the country and its complementary services (SARC and Ancillary) It is a mobilization of broadcasters, industry, associations and regulatory agencies It is expected to advance the switch off for 2015 in several cities, including the capitals The scenario is Challenger, with a short horizon, where huge investments and the readjustment of infrastructure are major challenges How to orchestrate all this rapid migration whereas the the frequency spectrum becomes limited? Objective: Allow a debate showing the alignment between broadcasters, associations and government on the issue in view of the presented scenario and how the current government shall be decisive to the successful implementation of DTV Bring practical results on the implementation of digital coverage, including SFN and Gap Filler Efforts of the Ministry of Communications and ANATEL in reducing bureaucracy of the process of granting, approval of spaces and equipments, as well as actions to facilitate access to DTV receivers by the population To permeate the debate with variables administrable and others still open as to the efforts that will be needed to enable the switch off from the perspective of the viewer, so that the process of technological transition could be transparent to the population 10

11 TUESDAY 03:00 PM TO 05:00 PM AUGUST 20, 2013 TUESDAY 03:00 AM TO 05:00 PM QUALITY CONTROL MOD: JOSE ANTONIO GARCIA SET/ TV BRASIL Testing signal from studio to the viewer is important for quality control As the number of programs increases, there are fewer personnel to monitor them, and without the proper monitoring equipment problems not detected can arise in the signal path to the screen From HD 50 inches screens to cell phone size devices, they all need to decode the signal without faults CHANGING THE FOCUS OF QUALITY FOR THE VIEWER SPEAKER: SILVINO MARCIO ALMEIDA - TEKTRONIX ROOM 3 - LANGUAGE: PORTUGUESE AND ENGLISH IS QUALITY CONTROL IN THE FILE-BASED WORKFLOW A NECESSARY EVIL? SPEAKER: BRUCE DEVLIN AMBERFIN/ AD-DIGITAL By attending this presentation participants will understand the fundamental role of quality control in multi-format file based workflow with particular emphasis on planning for enterprise architecture with or without a MAM Attendees will learn about the concept of Unified Quality Control and how it can improve any file-based workflow to increase productivity and reduce waste With media organizations worldwide seeking to exploit the opportunities presented by new distribution channels and new media consumption patterns, quality control across all these media forms is becoming a mission critical issue In this session, Bruce Devlin, AmberFin's CTO will present the concept of Unified Quality Control and explore the practical ways in which it can improve file-based workflows During his presentation, Devlin will show how we can borrow tried and tested automation methodologies from the automotive and other manufacturing industries and apply them to the media industry He will show how unification of different analysis tools from different vendors can give best-ofbreed systems that appear as though they are a single cohesive system He will demonstrate that using UQC to collect baseline data on the operation of a complex media system, such as an ingest or transcode farm, can be used to investigate and act on external changes to that system which would otherwise have been opaque or invisible to the downstream process He will conclude that UQC adds visibility to a system that allows it to be more readily controlled and more readily changed to keep it efficient and waste free As control and monitoring based on the quality of the experience can be implemented to optimize the operation and infrastructure In an environment in which television services are increasingly targeted, distributed on multiple platforms, accessible through different devices, the importance of the quality perceived by the user is crucial in their consumption behavior of these services Several questions arise How to ensure the quality of content and viewer loyalty without having access to the end user device? How to guarantee the final quality from capture to display end device flowing through different platforms, standards and partners? The technique of Quality of Experience is a new paradigm for control and quality assurance of SLA (Service Level Agreement) the content and infrastructure optimization that allows monitoring and controlling the content quality from capture, post-production, compression steps, headends to broadcast content to end users Ensuring the desired quality in the chosen platform and helping to retain the viewer 11

12 WEDNESDAY 09:00 AM TO 11:00 AM WEDNESDAY 09:00 AM TO 11:00AM AUGUST 21, 2013 WEDNESDAY 09:00 AM TO 11:00 AM STANDARDS IN EVOLUTION MOD: FRANCISCO PEREZ - SET/ TV GLOBO ROOM 1 - LANGUAGE: PORTUGUESE AND ENGLISH SPEAKER: PETER SYMES SMPTE SPEAKER: HITOSHI SANEI NHK AUGUST 21, 2013 WEDNESDAY 09:00 AM TO 11:00 AM MOBILITY: 4G / LTE - OPPORTUNITIES AND CONCERNS FOR BROADCASTING MOD: ANTONIO JOÃO - SET/ CLARO TV SESSSION OVERVIEW The deployment platform LTE / 4G is being accelerated by the proximity of the World Cup in 2014 and 2016 Olympics events Considering the higher available bandwidth, which is the positive impact that we can expect about its use for transmission of high quality video contribution? What will be the impact of the use of the 700MHz band on the Digital TV broadcasts? Come to meet the worldwide trends and successful experiences with the use of this new form of contribution BROADCAST QUALITY VIDEO USING CELLULAR NEWS GATHERING (CNG) SYSTEMS SPEAKER: ERIC MCCULLEY - PHASE/ VISILINK Broadcast Quality Video has evolved to become synonymous with such terms as high quality, superior signal-to-noise ratio and dependability The transition from analog to digital broadcast television standards have added new terminologies such as high definition, low latency, and realtime video streaming Broadcasters find themselves contending with a new set of challenges as they continue to pursue the standards of high quality video in an ever evolving digital broadcast domain It is a struggle trying to keep pace with the public's insatiable appetite for media rich video services How then can the broadcaster continue to operate in this frenzied environment while maintaining an acceptable level of broadcast quality video? The answer is through increased efficiencies in modulation and encoding techniques and leveraging the unlicensed public 3G, 4G SPEAKER: ERNESTO SANTOS - GLOOKAST ROOM 2 - LANGUAGE: PORTUGUESE AND ENGLISH COEXISTENCE TV DIGITAL E LTE IN 700 MHz SPEAKER: MARCUS MANHÃES - FUNDAÇÃO CPQD Analysis of Coexistence for digital terrestrial television system and Long Term Evolution (LTE) system in the allocated 700 MHz frequency band Starts with an international benchmarking, in secondary base, in order to gather information and describe the problem of interference on DTV from deployment of LTE The countries studied are Australia, France and the United Kingdom Mitigation of interference is observed This is followed by laboratory tests, describing the methodology that allows highlighting the temporary coexistence in spectral overlap of the two systems for the Brazilian context and identifying and quantifying interference between LTE and digital TV Is evaluated TV channels, enodeb and User Equipment Is evaluated the band guard and the feasibility of assigning LTE allocation as proposed by APT TV and LTE signals settings are exercised, generated by the respective standards technologies ISDB-Tb and LTE, evaluating its impact on the systems coexistence Finally, we present case studies with real broadcasters, analyzing the mitigation and control interference 12

13 WEDNESDAY 11:30 AM TO 01:30 PM and LTE wireless broadband infrastructures as a different transmission medium for a new type of video content gathering known as Cellular News Gathering (CNG) Broadcasting packetized video over multiple bonded cellular IP networks has gained popularity in recent years due to increased availability and reliability of these networks and the Internet It is; however, difficult to maintain a high Quality of Service (QoS) when streaming real-time HD or SD broadcast quality video over cellular networks and the internet Many packet based protocols have been adopted to improve the QoS of cellular networks for the delivery of streaming video services Excessive time delays and bursty packet losses are often experienced on these networks, making QoS Control for realtime streaming applications essential This presentation explores bandwidth-reducing modulation techniques, the shift from MPEG-2 to MPEG-4 (H264) video encoding and advances in IP transmission protocols for real-time video streaming; thereby creating a higher value proposition for the broadcaster as they supplement their traditional licensed ENG and SNG operations with this new medium of video content gathering AUGUST 21, 2013 WEDNESDAY - 11:30 AM TOS 01:30 PM HOT TOPICS FoB TV MOD: LILIANA NAKONECHYJ - SET/ TV GLOBO SUPER HI-VISION (UNFIXED) PALESTRANTE: YOSHIAKI SHISHIKUI - NHK ROOM 1 - LANGUAGE: PORTUGUESE AND ENGLISH FoB TV: THE EVOLUTION WAVES OF DIGITAL BROADCASTING SPEAKER: GERARD FARIA TEAMCAST The Future of Broadcast TV initiative (FOBTV) was formed in April 2012 by leading world TV organizations to attempt to bring about a unified next-generation broadcast television system The FOBTVs Technical Committee has initiated two working groups to progress the forum objectives: To produce common requirements for a new terrestrial broadcast standard, applicable to mobile devices and accommodating internet connectivity, Ultra HDTV and new coding schemes like HEVC Thus, => The Use Case Analysis Group (TC-UCAG) has collected use-cases from the FoB TV members, performed their analytical classification, and has started to identify relevant technologies and technology gaps, => The Global Model Editorial Group (TC-GMEG) has been assigned to provide an overview of an end-to-end delivery system allowing the implementation of all the collected use-cases The TC-GMEG has adopted for the purpose of this study, a top-down methodology and has performed modeling of the current platform, observations of the trends in all areas of the digital terrestrial television chain and finally has elaborated a Global Model for the Future of Broadcast TV This presentation reports on the TC-GMEG study and the evolutionary paths currently considered by the FOBTV community 13

14 WEDNESDAY 11:30 AM TO 01:30 PM WEDNESDAY 11:30 AM TO 01:30 PM AUGUST 21, 2013 WEDNESDAY - 11:30 AM TO 01:30 PM TRENDS AND INNOVATIONS IN SATELLITE OPERATORS FOR BRAZILIAN TV NETWORKS/ TV STATIONS MOD: JOSÉ RAIMUNDO CRISTÓVAM NASCIMENTO SET/ UNISAT/ UFF ROOM: 2- LANGUAGE: PORTUGUESE SPEAKER: JOSÉ ÉDIO GOMES - HISPAMAR SPEAKER: ESTEVÃO GHIZONI INTELSAT SPEAKER: JURANDIR PITSCH - SES SPEAKER:: MAURO WAJNBERG - TELESAT BRASIL SPEAKER: DÉLIO MORAIS HUGHES AUGUST 21, 2013 WEDNESDAY - 11:30 AM TO 01:30 PM LOUDNESS MOD: ALEXANDRE SANO - SET/ SBT SPEAKER: LINCOLN AMAZONAS OLIVEIRA - STAR ONE SPEAKER: TE: WILLIAM JOHN HEMMINGS - ROMANTIS BRASIL ROOM 3 - LANGUAGE: PORTUGUESE AND ENGLISH SPEAKER: THOMAS LUND TC ELECTRONIC Regulatory definitions of Loudness, in Brazil Presentation of the regulatory definitions of Law 10222/2001 (Loudness), considering the changes recently approved by Provisional Measure 589/2012 At operation of the stations, which will be the impacts to fulfill the law? What are the next steps to improve control of loudness? 14

15 WEDNESDAY 03:00 PM TO 05:00 PM WEDNESDAY 03:00 PM TO 05:00 PM AUGUST 21, 2013 WEDNESDAY - 03:00 AM TO 05:00 PM VIDEO COMPRESSION: HEVC, IMPACTS ON THE MARKET MOD: CRISTIANO AKAMINE - UNIVERSIDADE MACKENZIE SPEAKER: SERGIO TROVO - NTT SPEAKER: YUZO IANO UNICAMP ROOM 2 - LANGUAGE: PORTUGUESE AND ENGLISH SPEAKER: GUSTAVO DUTRA ATEME This year In January was completed the first draft of HEVC (Version 1) or High Efficiency Video Coding which is the new standard for video compression, substitute H264/MPEG-4 AVC which was prepared jointly between ITU-T / VCEG (called H265) and ISO-IEC/MPEG (called MPEG H Part 2) This pattern has as main advantages a performance in compression 2 times more efficient when compared to H264, supporting images from QVGA (320x240) up to 8K x 4K (ultra HD), color depth with 8-bit and 10-bit (up 14-bit), 4:2:0, 4:2:2 and 4:4:4 In terms of complexity, considering the encoder, this pattern is 10 times more complex, but 1/3 simpler for current MPEG-4, with frame rates higher than 60fps, allowing extensions, escalation, 3D, etc This pattern will also have 3 profiles: Main Profile, Main Profile 10 and Still Picture Profile HEVC is more flexible in temporal prediction and scanning structure than MPEG-4, with its prediction and processing codes units, larger and more flexible Increased in movement precision parameters (including the merge mode) and prediction of sub-pixel which include not quadratic transformations allowing asymmetry in its accuracy The implementation of new in-loop filter filters more efficient and also, besides adding the new filter adaptive offset (SAO), adding up to use only the CABAC Entropy Code, result in compression efficiency beyond the current standards through evolution of the management of different contexts Finally, the HEVC allows an improvement in speed throughput with reduced memory requirement SPEAKER: MATTHEW GOLDMAN ERICSSON SPEAKER: CARLA PAGLIARI IME AUGUST 21, 2013 WEDNESDAY 03:00 PM TO 05:00 PM BEST PRACTICES AT DTV: ROBUSTNESS, ACCESSIBILITY, QUALITY MOD: CARLOS FINI SET / RBSTV ROOM 3 - LANGUAGE: PORTUGUESE AND ENGLISH SPEAKER: ARNALDO CEZAR JACOB ACERP The session aims to discuss some aspects of digital TV that affect the viewer experience in addition to having legal impacts Recent reviews and developments of the standard between the stations, the work involving accessibility and solutions involving the pay TV platform 15

16 THRUSDAY 09:00 AM TO 11:00 AM THURSDAY 09:00 AM TO 11:00 AM SPEAKER: EDSON MOURA FÓRUM SBTVD /TV GLOBO SPEAKER: CLAUDIO BORGO - NET AUGUST 22, 2013 THURSDAY 09:00 AM TO 11:00 AM OTTS AND CONNECTED TVS HARMONIZATION OF CONTENT BROADCAST X BROADBAND Mod: David Britto - SET/ TQTVD ROOM 2 - LANGUAGE: PORTUGUESE AND ENGLISH HYBRIDCAST PALESTRANTE: MASARU TAKECHI NHK Japan The session addresses the key proposals for harmonization of Broadcast & Broadband contents What problems these proposals seek to address? What business models can be exploited? What is the current status and evolution? HBBTV PALESTRANTE: CHRISTOPH DOSCH IRT (Institut fuer Rundfunktechnik GmbH) AUGUST 22, 2013 THURSDAY 09:00 AM TO 11:00 AM CONSUMPTION: WHAT WILL BE THE FUTURE OF BRAZILIAN TELEVISION? OPEN TV, PAY-TV, WEB TV, VIDEO ON THE INTERNET,? Mod: Luiz Gurgel - SET/ TV Jornal PE Effectively, what factors and actions will be delineate this future scenario? In this session, we will carry out a prospective analysis of open TV Business Some people consider that open TV will be replaced by pay TV (predominantly) and Internet TV Others believe that open TV, cable TV and Web TV will coexist in a complementary way Who is right? IBB (ITU-T J205/J206) ROOM 3 - LANGUAGE: PORTUGUESE AND ENGLISH SPEAKER: MARCELO COUTINHO PORTAL TERRA SPEAKER: ALEXANDRE HOTZ MORET - SKY SPEAKER: : PEDRO TOURINHO 16

August 20 to 22, 2013-12:00 to 20:00 PM - Broadcast & Cable EXHIBITION Visit this international show with more than 130 exhibitors.

August 20 to 22, 2013-12:00 to 20:00 PM - Broadcast & Cable EXHIBITION Visit this international show with more than 130 exhibitors. THURSDAY August 22, 2013 withdrawal of credentials: 08:00 AM Media trends Mod: Claudio Younis SET/ Eletro Equip Consumption: what will be the future scenario? Open TV Pay TV Production of video and Internet

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