Game changer: How design techniques from online social gaming are transforming the slot machine experience.

Size: px
Start display at page:

Download "Game changer: How design techniques from online social gaming are transforming the slot machine experience."

Transcription

1 Game changer: How design techniques from online social gaming are transforming the slot machine experience. Daniel Lee Sahl Department of Sociology University of Nevada, Las Vegas

2 Research Focus How are the latest generation of slot machines incorporating structure and design elements from popular online social games like Facebook s Farmville and World of Warcraft? What are the potential implications of these new design elements for the study and treatment of problem gambling, underage gambling, and internet problem gambling.

3 Online Social Games: An Introduction Large, global populations Farmville: 47 million users in February 2011 World of Warcraft : 11 million subscribers in 2010 Surprising diversity in age, gender, and race of players Game play requires long-term commitment Advancement often requires many hours of sometimes boring, repetitive play in order to earn enough currency or points or achievements to unlock a reward (grinding) WOW players spend an average of 11 hrs/week playing (conservative estimate) Profitable Activision/Blizzard reported 4 billion in revenue in 2009 Zynga valued at over 5 billion

4 Motivations for Playing Online Social Games Nick Yee Achievement Social Relationships Immersion Successful Online Social Game contains all three of these elements Designers structure game play in a way that significantly intertwines these three elements The processes and actions required to maintain your character s progress and status in the world mimics the working world.

5 Plant and harvest crops several times a day to earn experience points and increase their farming level. Playing and working with friends on Facebook is necessary for timely advancement in the game. Over time, players earn currency that can be used to buy virtual items that act as cosmetic decoration or have utilitarian value. Players that want to advance more rapidly in the game can use real money to buy extra virtual currency

6 Players kills monsters and complete quests to level their character, earn currency, and win items of value. Social ties and friendships are vital to progressing through the advanced levels of the game A complicated and diverse economy with thousands of virtual items that can be farmed, made, discovered, bought, and sold. The most valuable and prestigious items usually have to be won or earned, they cannot be bought.

7 Online social games are strategically designed to encourage players to invest time in their characters for a potentially endless period of time Endless series of achievements to unlock and earn. Decaying rewards model (each reward takes longer to earn than the first) Rich and detailed worlds to explore. Designers are always adding new content High importance on virtual currency and commodities that are earned through sustained game play. Players can customize their avatars by winning or buying virtual items Social interaction and a network of friends is vital to achievement and advancement. Social interaction quickly transitions to social obligation.

8 How are slot manufacturers adapting these techniques to their games?

9 Method: Content analysis of EGM displays at the 2010 Global Gaming Expo in Las Vegas.

10 Online social game characteristics in next generation slot play Achievement Bonus rounds (often multiple) Progressive goals earned through reel spins Non-monetary wins (bonus multipliers, steps towards a bonus round) Social Interaction Group bonus rounds Cooperative and mildly competitive group aspects Immersion 3d sound and visuals Branding Integration of animation, movie clips with game play

11 Achievement Bonus rounds have become significant (if not main) method of delivering wins Like online social games, there are a growing number of multiple bonus rounds to experience. The more bonus experiences offered, the more time commitment required to experience them

12 Some models are visually displaying player s advancement towards a guaranteed bonus round Other models allow players to collect non-monetary wins like multipliers or other enhancements that could potentially improve winnings if a bonus round hits

13 Social Interaction: Group Slot Rounds

14 Can be cooperative or competitive in nature Group bonus rounds are designed to encourage players to keep spinning the reels in order to last long enough to make it to the group event. Bonus rounds also encourage couples or other groups (family, friends) to each play machines simultaneously rather than observing one member of the group play. Much like online social games, the opportunity to trigger a bonus round or the potential win for all players is significant enhanced when all machines are being played.

15 Immersive 3d visuals and 3d animations provide a machineuser interface that cannot be replicated on a television or computer screen Speakers built into seats not only envelop players in the action of the machine but also create physical vibrations that allow the player to feel the action Video and animation clips from popular movies and television shows are synchronized with 3d visuals, sounds, and important machine events (wins, bonus rounds) to produce a highly stimulating and disorienting sensory experience

16 Content analysis of structural features at IGT showcase at Global Gaming Expo 2010 (21 unique machines analyzed*) Frequency % Group Events 4 19 Bonus Rounds Multiple Bonus Rounds 9 42 Bonus Rounds (5 or more) 5 24 Non-monetary wins 5 24 Branding d Visual d Sound 8 38 *excluding video poker machines

17 Slot Machines: The Next Generation New design and game play elements are significantly changing the EGM experience. What effect will these changes have on problem gambling?

18 Can we look at addiction to online social games for guidance? Pro: Online social games have been popular for over ten years. Anecdotal and clinical studies highlight cases of addictive time commitment with severe consequences to the player Con: Little research and even less consensus on the causes, the impact, or the diagnosis of online social game addiction

How big is the mobile app market?

How big is the mobile app market? How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report

More information

How to optimize your app s monetization? Oct.10.2014

How to optimize your app s monetization? Oct.10.2014 How to optimize your app s monetization? Oct.10.2014 Introduction Every month, the Facebook Gaming team focuses on a different subject and shares best practices, showcases and products to help gaming developers

More information

A Picture Worth a Billion Dollars

A Picture Worth a Billion Dollars 100 Maryland Avenue NE, Room 310, Washington, DC 20002 (202) 567-6996 A Picture Worth a Billion Dollars Why New Jersey State Government Should Not Back Facebook Casinos A screen shot of how casino operators

More information

Mega Moolah 5 Reel Drive Progressive Jackpot Video Slot

Mega Moolah 5 Reel Drive Progressive Jackpot Video Slot Mega Moolah 5 Reel Drive Progressive Jackpot Video Slot Release Date: January 2009 Introduction This document introduces Mega Moolah 5 Reel Drive, a new 4 tiered Progressive Jackpot Video Slot game within

More information

Guidelines on sales promotion measures when providing gambling

Guidelines on sales promotion measures when providing gambling Guidelines on sales promotion measures when providing gambling Contents 1 Introduction... 2 2 Gambling providers purchase-required games... 3 2.1 Examples of purchase-required gambling... 3 2.2 Jackpots

More information

University of Nevada, Reno. Slots 101. Presented by: Ken Moberly

University of Nevada, Reno. Slots 101. Presented by: Ken Moberly University of Nevada, Reno Slots 101 Presented by: Ken Moberly Floor Layout and Design as a Marketing Tool mar ket ing (mär kî tîng) n. Abbr. mktg. 1. The commercial functions involved in transferring

More information

Chapter 2 STUDENT LEARNING OUTCOMES STUDENT LEARNING OUTCOMES. Major Business Initiatives. Basic Marketing Chapter 6 Handout 6-1

Chapter 2 STUDENT LEARNING OUTCOMES STUDENT LEARNING OUTCOMES. Major Business Initiatives. Basic Marketing Chapter 6 Handout 6-1 Chapter 2 Major Business Initiatives STUDENT LEARNING OUTCOMES 1. Define supply chain management (SCM) systems and describe their strategic and competitive opportunities. 2. Define customer relationship

More information

Social Gaming: Emerging Regulation (aka Make Money and Avoid Jail )

Social Gaming: Emerging Regulation (aka Make Money and Avoid Jail ) Social Gaming: Emerging Regulation (aka Make Money and Avoid Jail ) SESSION ID: MASH-T09B Behnam Dayanim Partner PAUL HASTINGS LLP bdayanim@paulhastings.com www.caveat-vendor.com @bdayanim Social Games

More information

FOR IMMEDIATE RELEASE DATE: September 28, 2005 CONTACT: Dan Romer, 215-898-6776; 610-202-7315 (cell)

FOR IMMEDIATE RELEASE DATE: September 28, 2005 CONTACT: Dan Romer, 215-898-6776; 610-202-7315 (cell) FOR IMMEDIATE RELEASE DATE: September 28, 2005 CONTACT: Dan Romer, 215-898-6776; 610-202-7315 (cell) Card Playing Trend in Young People Continues About 2.9 Million Young People Gamble on Cards in Average

More information

photos: Shutterstock.com Page 76 lneonline.com Les Nouvelles Esthétiques & Spa November 2014

photos: Shutterstock.com Page 76 lneonline.com Les Nouvelles Esthétiques & Spa November 2014 Keep Them Coming Back Loyalty Programs and Client Retention by Dori Soukup In the early 1980s, American Airlines goal was to increase retention and provide their clients with something extra special. The

More information

Convergence of online gambling and social media

Convergence of online gambling and social media Convergence of online gambling and social media 8th European Conference on Gambling Studies and Policy Issues 14.-17.9.2010, Vienna Jani Kinnunen University of Tampere, Finland Game Research Lab Social

More information

How to Play Blackjack Alex Powell, Jayden Dodson, Triston Williams, Michael DuVall University of North Texas TECM 1700 10/27/2014

How to Play Blackjack Alex Powell, Jayden Dodson, Triston Williams, Michael DuVall University of North Texas TECM 1700 10/27/2014 How to Play Blackjack Alex Powell, Jayden Dodson, Triston Williams, Michael DuVall University of North Texas TECM 1700 10/27/2014 Blackjack Blackjack is a fun game that can be played either for money at

More information

INCREASED SLOT FLOOR REVENUE FROM THE ORTIZ STANDARD. White Paper RAISE YOUR EXPECTATIONS

INCREASED SLOT FLOOR REVENUE FROM THE ORTIZ STANDARD. White Paper RAISE YOUR EXPECTATIONS INCREASED SLOT FLOOR REVENUE FROM THE ORTIZ STANDARD White Paper RAISE YOUR EXPECTATIONS INTRODUCTION Ortiz Gaming has created the next evolutionary step in the slot floor with the Ortiz Standard. Using

More information

University of Saskatchewan Survey

University of Saskatchewan Survey University of Saskatchewan Survey Youth Gambling In saskatchewan: Perceptions, Behaviours, and Youth Culture Overview Saskatchewan Health contracted with the University of Saskatchewan, Faculty of Sociology,

More information

Over the past few years, management in

Over the past few years, management in Effects of Downloadable Credit Free Play on Revenue by Stephen M. Simon Over the past few years, management in many casinos have observed a decrease in the Hold percent on their casino floors. They have

More information

Ludology. Ludology: Psychology of fun. Remembering from last time. Thinking like a gamer

Ludology. Ludology: Psychology of fun. Remembering from last time. Thinking like a gamer Ludology: Psychology of fun Ludology The fundamental purpose of games is fun! So what makes them fun, exactly? Remembering from last time nobody wants to make a bad game. ( go to shaqfu.com) Famous game

More information

Executive Summary... 2. For Advertisers, Engaging Consumers Online Is Harder Than Ever... 2. Advertisers Are Embracing Rich Digital Media...

Executive Summary... 2. For Advertisers, Engaging Consumers Online Is Harder Than Ever... 2. Advertisers Are Embracing Rich Digital Media... Executive Summary... 2 For Advertisers, Engaging Consumers Online Is Harder Than Ever... 2 Advertisers Are Embracing Rich Digital Media... 3 How Advertisers Are Using Rich Digital Media Today To Drive

More information

Mega Moolah - Isis Video Slot

Mega Moolah - Isis Video Slot Mega Moolah - Isis Video Slot Release Date: August 2009 Introduction This document introduces Mega Moolah - Isis Video Slot, within the Microgaming portfolio. Isis the Goddess of Motherhood and Fertility

More information

VEGAS 2047 High Limit Advantage Play Video Pinball

VEGAS 2047 High Limit Advantage Play Video Pinball High Limit Advantage Play Video Pinball SUMMARY: Vegas 2047 High Limit Advantage Play Video Pinball, combining five of patent-pending technologies into a single machine: 1. Bet Cube System allows players

More information

The game of roulette is played by throwing a small ball onto a rotating wheel with thirty seven numbered sectors.

The game of roulette is played by throwing a small ball onto a rotating wheel with thirty seven numbered sectors. LIVE ROULETTE The game of roulette is played by throwing a small ball onto a rotating wheel with thirty seven numbered sectors. The ball stops on one of these sectors. The aim of roulette is to predict

More information

The experience and professionalism of our team makes it pleasure for you to work with us.

The experience and professionalism of our team makes it pleasure for you to work with us. INTRODUCTION BeachCherry, Europe was created to provide the best gambling solutions, from standard to exclusive, for different customers groups. We are designing high-customized products and offer solutions

More information

PLAYING GAMES OF CHANCE

PLAYING GAMES OF CHANCE SLOTS PLAYING GAMES OF CHANCE The one thing that all games of chance have in common is that winning or losing is based on randomness. While the dream of winning is exciting, it s important to know your

More information

Get ready to soil your plants, soar to gem-matching heights, and fight evil tiki bosses by playing our compelling versions of these top-selling and

Get ready to soil your plants, soar to gem-matching heights, and fight evil tiki bosses by playing our compelling versions of these top-selling and Get ready to soil your plants, soar to gem-matching heights, and fight evil tiki bosses by playing our compelling versions of these top-selling and critically acclaimed casual PopCap games. At SPIELO International,

More information

you get from it. Is it for the money. If you would like to take it casually or if you crave to invest more in favor of an aggressive start, then

you get from it. Is it for the money. If you would like to take it casually or if you crave to invest more in favor of an aggressive start, then Essay for cosmetology school experience. The best source, of course, is questions your audience asks. Along the same lines as having an objective, you also need to know what type of targeted traffic you

More information

GLOSSARY ADR. cage. a secured area within a casino where records of transactions are kept, money is counted and chips can be exchanged for cash CAGR

GLOSSARY ADR. cage. a secured area within a casino where records of transactions are kept, money is counted and chips can be exchanged for cash CAGR The following glossary contains explanations and definitions of certain terms used in this prospectus as applicable to our Company and business. These terms and their meanings used in this prospectus may

More information

Real Edutainment Development

Real Edutainment Development Real Edutainment Development Document Title: Marketing Plan Date: 16 December 2011 Version Number: 1.1.2 Author(s): Peterson M., Pittard D. Purpose: To outline and describe the marketing strategy for Doctor

More information

This Method will show you exactly how you can profit from this specific online casino and beat them at their own game.

This Method will show you exactly how you can profit from this specific online casino and beat them at their own game. This Method will show you exactly how you can profit from this specific online casino and beat them at their own game. It s NOT complicated, and you DON T need a degree in mathematics or statistics to

More information

Diamond Games Premium VI Game Description Revision 1.0 WS

Diamond Games Premium VI Game Description Revision 1.0 WS Diamond Games Premium VI Game Description Revision 1.0 WS 1 Table of Contents 1.1 Sections 1 Table of Contents... 2 1.1 Sections... 2 1.2 Figures... 4 2 Revision History... 6 3 Multi Game... 7 3.1 Overview...

More information

A WHISTLE BLOWER S GUIDE FROM HARINGEY RESIDENT AND GAMBLING INDUSTRY EXPERT DEREK WEBB OF PRIME TABLE GAMES

A WHISTLE BLOWER S GUIDE FROM HARINGEY RESIDENT AND GAMBLING INDUSTRY EXPERT DEREK WEBB OF PRIME TABLE GAMES HARINGEY COUNCIL OVERVIEW AND SCRUTINY COMMITTEE INVESTIGATION OF BETTING SHOP CLUSTERING A WHISTLE BLOWER S GUIDE FROM HARINGEY RESIDENT AND GAMBLING INDUSTRY EXPERT DEREK WEBB OF PRIME TABLE GAMES Introduction

More information

ACT GAMBLING AND RACING COMMISSION

ACT GAMBLING AND RACING COMMISSION ACT GAMBLING AND RACING COMMISSION Discussion Paper Promotions & Inducements under the Gambling and Racing Control (Code of Practice) Regulation 2002 November 2015 Contents 1. Purpose... 3 2. Introduction...

More information

CONTENT 18/19 02/03 20/21 04/05 22/23 06/07 08/09 24/25 26/27 10/11 28/29 12/13 30/31 14/15 16/17 CONTENT LOTTERIES SCRATCH CARDS BINGO GAME SHOWS

CONTENT 18/19 02/03 20/21 04/05 22/23 06/07 08/09 24/25 26/27 10/11 28/29 12/13 30/31 14/15 16/17 CONTENT LOTTERIES SCRATCH CARDS BINGO GAME SHOWS CAN BE CALCULATED 02/03 CONTENT 18/19 LOTTERIES 04/05 SCRATCH CARDS 20/21 BINGO 06/07 GAME SHOWS 22/23 E-VAULT 08/09 TABLE GAMES 24/25 ONLINE GAMES 10/11 SLOT MACHINE GAMES 26/27 WHEEL OF FORTUNE 12/13

More information

Research on consumer attitude and effectiveness of advertising in computer and video games

Research on consumer attitude and effectiveness of advertising in computer and video games Research on consumer attitude and effectiveness of advertising in computer and video games (Summary) Zhana Belcheva Master program Advertising Management, New Bulgarian University, Bulgaria In a world

More information

Introduction to the Rebate on Loss Analyzer Contact: JimKilby@usa.net 702-436-7954

Introduction to the Rebate on Loss Analyzer Contact: JimKilby@usa.net 702-436-7954 Introduction to the Rebate on Loss Analyzer Contact: JimKilby@usa.net 702-436-7954 One of the hottest marketing tools used to attract the premium table game customer is the "Rebate on Loss." The rebate

More information

The impact of social media gambling sites on youth: Should we be concerned?

The impact of social media gambling sites on youth: Should we be concerned? The impact of social media gambling sites on youth: Should we be concerned? Jeffrey L. Derevensky, Ph.D. Professor, School/Applied Child Psychology Professor, Psychiatry International Centre for Youth

More information

Chapter 1. General provisions

Chapter 1. General provisions Regulations relating to bingo Legal authority: Issued by the Norwegian Ministry of Culture...pursuant to Act no 11 of 24 February 1995 relating to lotteries etc. section 3. Chapter 1. General provisions

More information

Take Control of your future with this residual income, home based business.

Take Control of your future with this residual income, home based business. Take Control of your future with this residual income, home based business. Who is your online niche business? We re in the business of making your life better by helping you earn a part time income working

More information

Basic Features Include:

Basic Features Include: Bowling Rewards offers a myriad of loyalty engagement services all accessible from a single logon ID. It s the most robust gift and loyalty program in the market today. Partnering with Bowling Rewards

More information

UNIQUE SOLUTIONS... ULTIMATE ENTERTAINMENT

UNIQUE SOLUTIONS... ULTIMATE ENTERTAINMENT UNIQUE SOLUTIONS... ULTIMATE ENTERTAINMENT Wymac is a company with a proud history and a confident future and we look forward to the opportunity to work with you. MELBOURNE OFFICE Andrew Wyer or John Croughan

More information

Here s how to play your game.

Here s how to play your game. Slot Machines Here s how to play your game. Place your bets! A casino visit promises exciting hours in an exclusive atmosphere: Thrilling instants, unique moments and, of course, every opportunity for

More information

We change the way online players play!

We change the way online players play! We change the way online players play! Joker Fortune TM Find your fortune with Joker Fortune! This animated slot machine game combines the fun of classic fruit machines with the excitement of the wheel

More information

StartPeeps.com The Start Of A New Social Era

StartPeeps.com The Start Of A New Social Era StartPeeps.com The Start Of A New Social Era Introduction Something is wrong with the internet today. Companies like Facebook, Google, Ebay, Paypal and numerous others make billions of dollars every month.

More information

Quick Facts. ComeOn! is an operator of: Casino - Net Entertainment - Microgaming - CTXM. Poker - Cake Network. Sports - Sports Betting Tech

Quick Facts. ComeOn! is an operator of: Casino - Net Entertainment - Microgaming - CTXM. Poker - Cake Network. Sports - Sports Betting Tech Quick Facts. ComeOn! is an operator of: Casino - Net Entertainment - Microgaming - CTXM Poker - Cake Network Sports - Sports Betting Tech Unique Features - Design - Cross Product Bonuses - Single Wallet

More information

Inside the pokies - player guide

Inside the pokies - player guide Inside the pokies - player guide 3nd Edition - May 2009 References 1, 2, 3 Productivity Commission 1999, Australia s Gambling Industries, Report No. 10, AusInfo, Canberra. 4 Victorian Department of Justice,

More information

BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY

BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY Presented By: Deanna Dobson Manager of Client Relations Marketing & Content Services Income Access June 19 th, 2013 THE CANADIAN GAMING

More information

ADOLESCENT GAMBLING ON THE INTERNET: A REVIEW

ADOLESCENT GAMBLING ON THE INTERNET: A REVIEW ADOLESCENT GAMBLING ON THE INTERNET: A REVIEW Dr Mark Griffiths (Nottingham Trent University) Dr Jonathan Parke (Salford University) Dr Daniel King (University of Adelaide) Dr Paul Delfabbro (University

More information

NO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns

NO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns GAMING/CASINO DATA MARKETING WHITE PAPER NO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns V12 Group 141 West Front Street Suite 410 Red Bank, NJ 07701 1-866-842-1001 www.v12groupinc.com

More information

A THEORETICAL ANALYSIS OF THE MECHANISMS OF COMPETITION IN THE GAMBLING MARKET

A THEORETICAL ANALYSIS OF THE MECHANISMS OF COMPETITION IN THE GAMBLING MARKET A THEORETICAL ANALYSIS OF THE MECHANISMS OF COMPETITION IN THE GAMBLING MARKET RORY MCSTAY Senior Freshman In this essay, Rory McStay describes the the effects of information asymmetries in the gambling

More information

Diamond Games Premium III Game Description Revision 1.0

Diamond Games Premium III Game Description Revision 1.0 Diamond Games Premium III Game Description Revision 1.0 1 Table of Contents 1.1 Sections 1 Table of Contents...2 1.1 Sections...2 1.2 Figures...4 2 Revision History...6 3 Multi Game...7 3.1 Overview...7

More information

Term Project: Roulette

Term Project: Roulette Term Project: Roulette DCY Student January 13, 2006 1. Introduction The roulette is a popular gambling game found in all major casinos. In contrast to many other gambling games such as black jack, poker,

More information

Lessons from an Analysis of Online Gambling Behaviour

Lessons from an Analysis of Online Gambling Behaviour BUSINESS SCHOOL Lessons from an Analysis of Online Gambling Behaviour DICK MIZERSKI WINTHROP PROFESSOR, CHAIR IN MARKETING Overview of the Lessons Learned All major forms and games of gambling (and gaming),

More information

Nevada Gaming Statistics: January Historical Comparison Summary of 10-Year Revenue Trends

Nevada Gaming Statistics: January Historical Comparison Summary of 10-Year Revenue Trends Summary of 10-Year Revenue Trends Janaury was a down month for Nevada gaming as a whole. Statewide, casino win shrank by 2.87%. Slot win increased by 3.22%, thanks largely to an increase in slot hold percentage.

More information

THE FRENCH ONLINE GAMBLING REGULATION BILL SPORTS BETTING HORSE RACING BETTING POKER PUBLIC INFORMATION

THE FRENCH ONLINE GAMBLING REGULATION BILL SPORTS BETTING HORSE RACING BETTING POKER PUBLIC INFORMATION THE FRENCH ONLINE GAMBLING REGULATION BILL SPORTS BETTING HORSE RACING BETTING POKER PUBLIC INFORMATION PRESENT SITUATION OF GAMBLING IN FRANCE General Prohibition (by 3 acts of Parliament) 1 1 2 Legal

More information

Contents. Introduction...1. The Lingo...3. Know the Different Types of Machines...12. Know the Machine You re Playing...35

Contents. Introduction...1. The Lingo...3. Know the Different Types of Machines...12. Know the Machine You re Playing...35 Contents Introduction...1 The Lingo...3 Know the Different Types of Machines...12 Know the Machine You re Playing...35 General Considerations...46 The Rest of The Story...55 Introduction Casinos today

More information

Pachislo Slot Machine Operation Manual 1 STEP 1 OPENING THE MAIN DOOR STEP 2 GETTING POWER TO MACHINE STEP 3 REMOVING AND LOADING PAYOUT HOPPER

Pachislo Slot Machine Operation Manual 1 STEP 1 OPENING THE MAIN DOOR STEP 2 GETTING POWER TO MACHINE STEP 3 REMOVING AND LOADING PAYOUT HOPPER Pachislo Slot Machine Operation Manual 1 Locate the payout hopper and remove it from the machine. If the hopper is connected to a wire harness be sure to disconnect it first. Also, some machines have a

More information

HANDY HINTS FOR RUNNING A SUCCESSFUL RACENIGHT

HANDY HINTS FOR RUNNING A SUCCESSFUL RACENIGHT HANDY HINTS FOR RUNNING A SUCCESSFUL RACENIGHT BEFORE THE EVENT 1. If you are hiring a projector television for the event, try to obtain the largest screen that will comfortably suit your venue. 2. Arrange

More information

Games&of&Chance&Behaviors&and&Motivations& The Safe Bet: An Exploration of Games of Chance. Alex Ellis. Thomas Hicks. University of Northern Colorado

Games&of&Chance&Behaviors&and&Motivations& The Safe Bet: An Exploration of Games of Chance. Alex Ellis. Thomas Hicks. University of Northern Colorado 1 The Safe Bet: An Exploration of Games of Chance Alex Ellis Thomas Hicks University of Northern Colorado 2 Abstract The purpose of this study is to explore motivations and behaviors related to games of

More information

(SEE IF YOU KNOW THE TRUTH ABOUT GAMBLING)

(SEE IF YOU KNOW THE TRUTH ABOUT GAMBLING) (SEE IF YOU KNOW THE TRUTH ABOUT GAMBLING) Casinos loosen the slot machines at the entrance to attract players. FACT: This is an urban myth. All modern slot machines are state-of-the-art and controlled

More information

California Antique Slots, Inc.

California Antique Slots, Inc. California Antique Slots, c. (805) 583-0785 (FAX) California Antique Slots, c. Called the trendsetters, and the masters of gaming technology, Bally s slot machines of the 1960s and 70s dominated the electromechanical

More information

Table of Contents. Casino Help... 1 Introduction... 1. Using This Help Guide... 1 Getting Started... 2

Table of Contents. Casino Help... 1 Introduction... 1. Using This Help Guide... 1 Getting Started... 2 Table of Contents Casino Help... 1 Introduction... 1 Introduction... 1 Using This Help Guide... 1 Getting Started... 2 Getting Started... 2 Web Casino... 3 Game Client... 4 To Play the Games... 4 Common

More information

Quick Guide to Slot Machines

Quick Guide to Slot Machines Quick Guide to Slot Machines 1 A fast and simple way to learn how to play on any of our slot machines. For more information visit our websites: www.casino-barcelona.com www.casino-peralada.com www.casino-tarragona.com

More information

Vamos a Las Vegas Par Sheet

Vamos a Las Vegas Par Sheet Vamos a Las Vegas Par Sheet by Michael Shackleford May 3, 2014 Introduction Vamos a Las Vegas (VLV) is a conventional 5 reel video slot machine. They player may bet 1 to 20 pay lines and 1 to 20 credits

More information

PwC. Photo Sources: http://www.flickr.com/photos/serenitbee/6678578203/sizes/m/in/photostream/ http://www.flickr.com/photos/hutchike/3880462147/

PwC. Photo Sources: http://www.flickr.com/photos/serenitbee/6678578203/sizes/m/in/photostream/ http://www.flickr.com/photos/hutchike/3880462147/ The Stock Market Photo Sources: http://www.flickr.com/photos/serenitbee/6678578203/sizes/m/in/photostream/ http://www.flickr.com/photos/hutchike/3880462147/ 2013 PricewaterhouseCoopers LLP. All rights

More information

Standard 12: The student will explain and evaluate the financial impact and consequences of gambling.

Standard 12: The student will explain and evaluate the financial impact and consequences of gambling. STUDENT MODULE 12.1 GAMBLING PAGE 1 Standard 12: The student will explain and evaluate the financial impact and consequences of gambling. Risky Business Simone, Paula, and Randy meet in the library every

More information

Trading Binary Options Strategies and Tactics

Trading Binary Options Strategies and Tactics Trading Binary Options Strategies and Tactics Binary options trading is not a gamble or a guessing game. By using both fundamental and technical market analysis, you are able to get a better understanding

More information

August 31, 2005 Phone: (303) 866-5632 / (303) 205-1334. DENVER Colorado Attorney General John Suthers and Colorado Limited Gaming Control

August 31, 2005 Phone: (303) 866-5632 / (303) 205-1334. DENVER Colorado Attorney General John Suthers and Colorado Limited Gaming Control NEWS RELEASE Colorado Department of Law Attorney General s Office Colorado Department of Revenue Limited Gaming Control Commission 1525 Sherman Street, 7th Floor, Denver, CO 80203 1881 Pierce St., Ste.

More information

SOFTWARE DEVELOPMENT SUPPORT AND MAINTENANCE GRAPHIC ART AND DESIGN GAMING

SOFTWARE DEVELOPMENT SUPPORT AND MAINTENANCE GRAPHIC ART AND DESIGN GAMING GAMING SOFTWARE DEVELOPMENT SUPPORT AND MAINTENANCE GRAPHIC ART AND DESIGN CASINO&POKER games Sigma Software has substantial experience in Casino game development. We develop and maintain a flexible, highly

More information

CONTENT LAND BASED GAMES

CONTENT LAND BASED GAMES CONTENT LAND BASED GAMES Live Keno 4 Street Racer 6 Darts Bet 8 Western Keno 10 Kings Jewels 12 Circus Fortune 14 Sports Betting 16 Keno Bet 18 Racing Bet 20 Poker Bet (Single Table) 22 Poker Bet + (3

More information

Customer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs

Customer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs Customer Engagement Redefined Take a Fresh Look at Loyalty and Referral Programs Loyalty Increase sales with rewards that drive brand affinity NextBee customer loyalty and referral software is a complete

More information

Proper Instructions Play Yugioh Card Game Mac

Proper Instructions Play Yugioh Card Game Mac Proper Instructions Play Yugioh Card Game Mac When I first started playing the game over 10 years ago, it was a very basic When you begin to build your first deck, you will want to have a good balance

More information

Making Money on Mobile: Best Practices & Tips for Driving Revenue on Mobile Games. Rob Carroll Director of Publishing Tapjoy

Making Money on Mobile: Best Practices & Tips for Driving Revenue on Mobile Games. Rob Carroll Director of Publishing Tapjoy Making Money on Mobile: Best Practices & Tips for Driving Revenue on Mobile Games Rob Carroll Director of Publishing Tapjoy Driving Revenue in Mobile Games Lite to Full Virtual Goods Paid Downloads Ad

More information

7 Ways to Use API Integrations in Your Email Campaigns

7 Ways to Use API Integrations in Your Email Campaigns 7 Ways to Use API Integrations in Your Email Campaigns Market in the Moment APIs & Email Are you having problems with low click-through rates? Is your customer data siloed and hard to leverage in marketing?

More information

How Doctors Can Use the Power of Video Marketing to Attract More Patients

How Doctors Can Use the Power of Video Marketing to Attract More Patients Online Marketing Suite How Doctors Can Use the Power of Video Marketing to Attract More Patients www.practicedock.com How can video marketing help your practice and patients? For many patients, finding

More information

Tech Overview. The Responsive Gaming Platform has the following technical framework and features.

Tech Overview. The Responsive Gaming Platform has the following technical framework and features. Tech Overview The Responsive Gaming Platform has the following technical framework and features. Technology platform based on Php, MySQL, JavaScript, HTML, CSS3, HTML5, JSON and XML. í Games all games

More information

YesFreeCash.com Free Bonus Hunting Tutorial For Beginners

YesFreeCash.com Free Bonus Hunting Tutorial For Beginners YesFreeCash.com Free Bonus Hunting Tutorial For Beginners Written by the team of www.yesfreecash.com 2007 yesfreecash.com This is a guideline written by yesfreecash.com to help people who don t know much

More information

If You Think Investing is Gambling, You re Doing it Wrong!

If You Think Investing is Gambling, You re Doing it Wrong! If You Think Investing is Gambling, You re Doing it Wrong! Warren Buffet Jennifer Arthur, M.Sc. PhD Candidate, University of Adelaide Supervisor: Dr. Paul Delfabbro 10th European Conference on Gambling

More information

Zynga Q1 14 Financial Results April 23, 2014

Zynga Q1 14 Financial Results April 23, 2014 Zynga Q1 14 Financial Results April 23, 2014 1 Table of Contents Discussion of Q1 14 Performance Q2 14 and FY2014 Financial Outlook GAAP to Non-GAAP Reconciliation 2 Management Team Don Mattrick Chief

More information

Betson Enterprises - A must see at IAAPA 2012

Betson Enterprises - A must see at IAAPA 2012 FOR IMMEDIATE RELEASE: Betson Enterprises - A must see at IAAPA 2012 Carlstadt, NJ November 9, 2012 As the opening day for the industry s most recognized and anticipated show of the year grows near don

More information

Live Dealer Electronic Table Games

Live Dealer Electronic Table Games Sands Bethlehem Live Dealer Electronic Table Games March 31, 2015 The Venetian The Palazzo Sands Expo Sands Bethlehem Paiza Sands Macao The Venetian Macao Four Seasons Hotel Macao The Plaza Macao Sands

More information

TABLE OF CONTENTS. ROULETTE FREE System #1 ------------------------- 2 ROULETTE FREE System #2 ------------------------- 4 ------------------------- 5

TABLE OF CONTENTS. ROULETTE FREE System #1 ------------------------- 2 ROULETTE FREE System #2 ------------------------- 4 ------------------------- 5 IMPORTANT: This document contains 100% FREE gambling systems designed specifically for ROULETTE, and any casino game that involves even money bets such as BLACKJACK, CRAPS & POKER. Please note although

More information

E-print from Paybefore Magazine Fall 2012. Make Sure Your Virtual Currency Doesn t Enter Illegal Gambling Territory

E-print from Paybefore Magazine Fall 2012. Make Sure Your Virtual Currency Doesn t Enter Illegal Gambling Territory Make Sure Your Virtual Currency Doesn t Enter Illegal Gambling Territory Just because you don t enable cash-outs doesn t mean your virtual currency is compliant with gambling statutes. VIEWPOINT By James

More information

Instant Earnings. Long-term Earnings

Instant Earnings. Long-term Earnings Partner Programme Earn a piece of the turnover from Lopoca s games! Casino, Sportsbetting, Poker, Nugget Game and IQ-Game The Lopoca Difference! Your ability to Earn CashBack AND a piece of the gaming

More information

The Lamb of Wall Street

The Lamb of Wall Street The Lamb of Wall Street Mobile Game Developed by CorpOnline Team http://www.corponline.org/ The Problem Irrational Exuberance Investment options are wider, more complicated, and global. Unfortunately,

More information

Show me the money Social Games, Virtual Currency and Gambling by Marcos Charif

Show me the money Social Games, Virtual Currency and Gambling by Marcos Charif The rise of social networks and a multi-billion dollar virtual currency market have placed social gaming sites on centre stage. Through games like Farmville and World of Warcraft, non-gamers have become

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

LIVE CASINO HOLD EM. Live Casino Hold em five-card poker, world-class quality. As real as it gets BENEFITS AT A GLANCE. www.evolutiongaming.

LIVE CASINO HOLD EM. Live Casino Hold em five-card poker, world-class quality. As real as it gets BENEFITS AT A GLANCE. www.evolutiongaming. LIVE CASINO HOLD EM BENEFITS AT A GLANCE FOR OPERATORS: Authentic gameplay and interactive features Incremental profit and maximised player lifetime value Ability to build strong customer relationships

More information

INTERNET GAMING MRS. AMINA MAKNOON DIRECTOR OF LEGAL SERVICES BETTING GAMING AND LOTTERIES COMMISSION

INTERNET GAMING MRS. AMINA MAKNOON DIRECTOR OF LEGAL SERVICES BETTING GAMING AND LOTTERIES COMMISSION INTERNET GAMING MRS. AMINA MAKNOON DIRECTOR OF LEGAL SERVICES BETTING GAMING AND LOTTERIES COMMISSION What is Internet Gaming? The term internet gaming is often used interchangeably with internet or online

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

Price is right slots free: minecraft xbox 360 edition modern house tutorial tour

Price is right slots free: minecraft xbox 360 edition modern house tutorial tour sample death threat letter minecraft username password 2015 team color beats darius the mede poem Filigree style statement rings 10k gold ruby heart ring bukkit tf2 mod weapon major donor thank you letter

More information

DigiSteer.me info@digisteer.me www.digisteer.me opening soon in Malta

DigiSteer.me info@digisteer.me www.digisteer.me opening soon in Malta Who We Are DigiSteer.me is a new company growing up in Malta by the experience of Lantana Digital Strategies. Since 2005 Lantana Digital Strategies has been providing full services for marketing, advertising,

More information

COMPONENTS PREPARATION

COMPONENTS PREPARATION final size 280mm x 200mm Traders of Game board front During the period, higaki kaisen (trading ships) were used to transport materials to (now Tokyo), the center of political power in Japan. There, Fudasashi

More information

We are a DIGITAL EXPERIENCE AGENCY

We are a DIGITAL EXPERIENCE AGENCY We are a DIGITAL EXPERIENCE AGENCY WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer

More information

1/ The opening of the French market for online games. Chaire Sorbonne-ICSS

1/ The opening of the French market for online games. Chaire Sorbonne-ICSS 1 1/ The opening of the French market for online games The objectives of the law on online games 2 To reduce the share of illegal gambling and regulate a market actually opened. To better protect consumers

More information

Youth Gambling via Social Media and other Digital Technologies

Youth Gambling via Social Media and other Digital Technologies Youth Gambling via Social Media and other Digital Technologies Lead author: Daniel King Co-authors: P. Delfabbro, T. Zwaans, & D. Kaptsis School of Psychology The University of Adelaide, Adelaide, SA,

More information

Wordw'de Hospita ity and Tourism Themes

Wordw'de Hospita ity and Tourism Themes Wordw'de Hospita ity and Tourism Themes Customer reinvestment analysis in the gamling industlry Andrew Klebanow Gaming Market Advisors, Las Vegas, Nevada, USA World Hospitality and Tourism Themes, Vol.

More information

No duplication of transmission of the material included within except with express written permission from the author.

No duplication of transmission of the material included within except with express written permission from the author. Copyright Option Genius LLC. All Rights Reserved No duplication of transmission of the material included within except with express written permission from the author. Be advised that all information is

More information

Capcom Co., Ltd. (Tokyo Exchanges, 1st section, 9697) Financial Highlights First half of fiscal year ending March 31, 2015

Capcom Co., Ltd. (Tokyo Exchanges, 1st section, 9697) Financial Highlights First half of fiscal year ending March 31, 2015 Capcom Co., Ltd. (Tokyo Exchanges, 1st section, 9697) Financial Highlights First half of fiscal year ending March 31, 2015 0 0 Forward-looking Statements Strategies, plans, outlooks and other statements

More information

GAMBLING AND THE LAW : Should Social Casino Games Be Regulated?

GAMBLING AND THE LAW : Should Social Casino Games Be Regulated? I. NELSON ROSE ATTORNEY & PROFESSOR OF LAW 17031 ENCINO HILLS DRIVE ENCINO, CALIFORNIA 91436 (818) 788-8509 FAX: (818) 788-3104 WWW.GAMBLINGANDTHELAW.COM ROSE@SPRINTMAIL.COM GAMBLING AND THE LAW : Should

More information

APP GUIDE 10 TIPS TO BUILD PROFITABLE MOBILE GAMES. The Complete Guide To Building Profitable Mobile Games in 2014

APP GUIDE 10 TIPS TO BUILD PROFITABLE MOBILE GAMES. The Complete Guide To Building Profitable Mobile Games in 2014 APP GUIDE 10 TIPS TO BUILD PROFITABLE MOBILE GAMES The Complete Guide To Building Profitable Mobile Games in 2014 APP GUIDE : 10 TIPS TO BUILD PROFITABLE MOBILE GAMES 2 OVERVIEW This is our most comprehensive

More information