Essential Web Strategies For Ministries

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1 Essential Web Strategies For Ministries

2

3 Speakers Geoffrey Martinez Strategy Consultant Trinet Internet Solutions, Inc. Tim Payne Ministry Practice Leader Trinet Internet Solutions, Inc.

4 Today s Discussion 1. Online Fundraising 2. Marketing 3. Mobile Applications 4. QR Codes 5. Social Media Integration

5 Online Fundraising Stats Did You Know? Mobile donations will grow by 50% this year 1. Online giving grew 34.5% in files grew 27% in 2009 to 39,100 constituents 3. Web traffic and donation growth was strongly correlated to growing files 4. Year-End giving (Oct-Dec) represented 31.3% of total online giving in 2010 Sources: The Convio Online Non-Profit Benchmark Study (Pg. 4) The Blackbaud 2010 Online Giving Report

6 5 Keys to Online Fundraising Establish Clear Fundraising Goals Define Your Target Audience Cultivate the Relationship Between You and Your Supporters Grow Your House File Allow Supporters to Donate Across Multiple Channels (i.e. Mobile, Microsites, , etc.)

7 Case Study: ADRA Gift Catalog Before After

8 Case Study: ADRA Gift Catalog +77% Yr/Yr Traffic growth 65% increase in online donations 106% increase in total website traffic 64% increase in Avg Order amount 59% of Website visitors result in donation 75% increase in # of items purchased

9 Today s Discussion 1. Online Fundraising 2. Marketing 3. Mobile Applications 4. QR Codes 5. Social Media Integration

10 Marketing More s More Revenue The number of addresses your have on file directly impacts your ministry s ability to: Communicate Cultivate Drive actions from supporters

11 Marketing Best Practices Fred Jordan Missions Daily Devotional Multimedia Call to Action: Fred Jordan Missions utilized years of old 2 minute radio messages to include in s Send to a Friend is a great way to build house file

12 Marketing Strategies Overview campaigns represented up to 40% of online revenue for nonprofits in 2009 Have a strong strategy before beginning Focus on growing your house file Follow best practices to increase effectiveness Subject Line Calls to Action Landing Pages Central Message Engage Your Supporters Creative Copy and Layout (Source: N-Ten 2010 Benchmark Study)

13 Today s Discussion 1. Online Fundraising 2. Marketing 3. Mobile Applications 4. QR Codes 5. Social Media Integration

14 Mobile Applications In 2011, the overall mobile phone market is projected to grow another 15% 15% Increase

15 Mobile Campaign Overview Text2Give Text2Pledge Text2Broadcast Allows constituents to TEXT a donation amount. Allows constituents to PLEDGE a donation amount. Allows ministries to send constituents a text message. Give to Pledge to Reply Yes to Confirm Reply Yes to Confirm Increase communication methods to increase results

16 Case Study: Malaria No More Example of Text2Give Campaign Objective: to stop the spread of Malaria in rural Africa Supporters texted NET to $10 donations per text Donations appear on supporter s monthly bill Results: Raised $35,000

17 Today s Discussion 1. Online Fundraising 2. Marketing 3. Mobile Applications 4. QR Codes 5. Social Media Integration

18 QR Code Landing Pages What are Quick Response (QR) codes? Square barcodes that can store information: URL, text, phone number, SMS Readable through dedicated QR barcode readers and camera phones Gives another dimension to print ads, billboards and more! QR code for Trinity Broadcasting Network

19 QR Code Landing Pages How do I use them? 1. Place them on print, offline print ads, direct mail envelopes 2. Send people to custom landing pages to: Donate Gather addresses Watch a video View a Gospel message

20 QR Codes: TBN Show a Video Scan the QR code and it automatically directs you to this TBN video Source: Trinity Broadcasting Network

21 Today s Discussion 1. Online Fundraising 2. Marketing 3. Mobile Applications 4. QR Codes 5. Social Media Integration

22 Social Media Integration Where Do I Start? Just remember O.A.S.I.S. Objectives Determine what you want to achieve first Audience Profile your audience Strategy Pick a path that fits Implement Select the platform (Facebook, Twitter, etc.) Sustainment Nurture, measure, adjust Source:

23 Social Media Integration Love Worth Finding s Homepage Source:

24 Social Media Integration

25 Time to Implement! Online Fundraising Marketing Mobile Applications QR Codes Social Media Integration

26 Q&A

27 Contents not to be shared outside of intended organization or duplicated without written permission of Trinet Internet Solutions, Inc.

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