EUROOPPALAINEN MEDIA JA NETIN HAASTEET RTTL/YLE

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2 EUROOPPALAINEN MEDIA JA NETIN HAASTEET RTTL/YLE ANNIKA NYBERG FRANKENHAEUSER 2

3 SISÄLTÖ 01 EUROOPPA MULTI SCREENERS 03 DIGITAL NATIVES 04 ESIMERKKEJÄ: BBC, ARD, ERR 05 MAHDOLLISUUKSIA MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER 3

4 THE EUROPEANS IN 2020 MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER 4

5 930 MILLION INHABITANTS European population will continue to grow and reach 930 million individuals id in However, its share of total world population will keep decreasing, from 13.2% in 2010 to only 12.2% in GETTING OLDER There will be more than 150 million senior citizens (>65 years old) in Europe by Therefore, senior citizens will represent 16.5% of total European population in EUROPEAN POPULATION AND SHARE OF WORLD POPULATION % 2.9% 12.2% European Population (in million) European Share of World Population (in %) EUROPEAN POPULATION AGED >65 AND SHARE OF TOTAL EUROPEAN POPULATION 14.3% The share will even grow to 20% when considering only EU countries. MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER % 16.5% European population > 65 (in millions) Share > 65 in European Population (in %) 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% Source: EBU based on UN data 5

6 BEING MORE MULTICULTURAL, By 2020, almost 20% of EU population will be with foreign background. Population with foreign background are defined hereby as people with both parents born abroad. By 2020, almost three quarter of total European population will live in urban areas. SHARE OF POPULATION WITH FOREIGN BACKGROUND IN TOTAL EU POPULATION (IN %) 25% 20% 15% 10% 5% 0% 14.8% AND LIVING IN URBAN AREAS. 19.2% Source: EBU based on Eurostat data POPULATION RESIDING IN URBAN AREAS (IN %) 80% 75% 70% 65% 72.7% 74.9% The equivalent share for world population will only be 56% in % 55% 50% 51.6% 56.0% Europe MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER World Source: EBU based on UN data 6

7 HAASTEITA PSM YHTÖILLE - Miten palvelemme kaikkia? - Nuoret joiden osuus v on n. 25% - Yli 65 vuotiaat joiden osuus EU-maissa v on 20% - Ja lisäksi n. 20% väestöstä ovat maahanmuuttajia - Olemmeko julkisen palvelun yhtiöinä varautuneet tähän? - Miten ylläpidämme, rakennamme ja kehitämme luottamusta? - «Trust is how you behave, not who you are» MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER 7

8 CONNECTED EUROPE MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER 8

9 A GROWING INTERNET ECONOMY: By 2020, EU Internet economy will represent EUR 1900 billion. According to the European Commission, the Internet economy in the EU is projected to grow 7 times faster than overall EU GDP. SIZE OF EU INTERNET ECONOMY (EUR BILLION) % MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER Source: EBU based on European Commission data 9

10 MORE TRAFFIC, MORE DATA, MORE CLOUDS, World data traffic will jump from 1.2 zettabyte in 2010 to 40 zettabytes in 2020 (x33). By 2020, mobile traffic in Europe will be multiplied by 28 compared to Mobile video will generate over 66% of mobile data traffic by WORLD DATA TRAFFIC (ZETTABYTES PER YEAR) EUROPEAN MOBILE TRAFFIC (EXABYTES PER YEAR) Globally, ll cloud applications will account for % of total mobile data traffic in 2017, 25 compared to 74% at the end of G networks will represent 18% of total connections in Western Europe by MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER x Source: EBU based on IDC data Source: EBU based on IDATE/ UMTS Forum data 10

11 IN A FULLY CONNECTED ENVIRONMENT By 2020, there will be 50 billion connected devices, for a total population of 7.6 billion. That represents almost 7 devices per person. 90% of cars sold in Europe will include built-in Internet connectivity by In 2020, 20% of the value of connected vehicles will be attributed to their connectivity. MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER NUMBER OF CONNECTED DEVICES PER PERSON (WORLD, IN UNIT) % EUROPEAN CARS WITH BUILT ININTERNET CONNECTIVITY (IN %) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% % x 9 Source: EBU based on data from Cisco 90% Source: EBU based on data from Telefonica Digital 11

12 NETTIMAAILMA 2020 PSM HAASTEET - Eri media-alustojenalustojen määrä näyttää edelleen kasvavan - Kuitenkin: radio (audio), TV (video) edelleen voimissaan - Kolme haastetta PSM yhtiöille: - Löydettävyys, löydettävyys ja löydettävyys MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER 12

13 MULTI SCREENERS MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER 13

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20 DIGITAL NATIVES MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER 20

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28 NETTISTRATEGIOITA ESIMERKKEJÄ MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER 28

29 BBC (UK) NEW MEDIA PRESENCE BBC (UK) NEW MEDIA PRESENCE WEBSITES : 10 MAIN PRODUCTS TV & RADIO / LIVE & 7 DAY CATCH-UP 9 MOBILE APPS 3 CONNECTED TV APPS 20 BRANDED YOUTUBE CHANNELS SOCIAL MEDIA FACEBOOK TWITTER PAGES ACCOUNTS MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER Source: EBU Members Data 29

30 ARD (GERMANY) NEW MEDIA PRESENCE 37 WEBSITES TV & RADIO / LIVE & 7 DAY CATCH-UP 20+ MOBILE APPS 2 CONNECTED TV APPS HbbTV SERVICES 6 BRANDED YOUTUBE CHANNELS SOCIAL MEDIA MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER Source: EBU Members Data ACTIVE ON ALL SOCIAL MEDIA 30

31 ERR (ESTONIA) NEW MEDIA PRESENCE 1 MAIN WEBSITE TV & RADIO / LIVE & 30 DAY CATCH-UP BROAD TV & RADIO ARCHIVE 1 MOBILE APP 1 CONNECTED TV APP (SAMSUNG ONLY) 1 BRANDED YOUTUBE CHANNEL Source: EBU Members Data SOCIAL MEDIA MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER 80 FACEBOOK PAGES 10 TWITTER ACCOUNTS 31

32 GERMANY S GOLD BLOCKED CONCEPT Content from 11 German production and licensing companies. Including documentaries, TV movies, children s and youth series, and entertainment shows, as well as some feature films. Set to host 60 years worth of German television content. REASONS FOR THE BLOCK The project violated antitrust rules. The regulator claimed there would have been collusion on producing and exclusive programming deals. Alexander Coridass, president and CEO of ZDF said of regulators decision. It seems that German competition law prevents companies like ZDF Enterprises from playing an active role in the development of VoD markets, MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER Source: C21 Media 32

33 FAIR COMPETITION IN ONLINE NEWS KEY ISSUES Blurring of lines between the public service and the commercial activities PSM using their privileged position to gain online advertising and draw attention/time from the audience At a time when newspapers are investing heavily in new online business models, the rapidly expanding online offers of public service broadcasters are distorting the digital market. The online activities of public service broadcasters too often go far beyond their public service remit. Ivar Rusdal, President of ENPA (European Newspaper Publishers Association), 2010 It is questionable whether the public service remit should cover on-line activity. In any case, RTÉ s object of establishing a website in connection with its other public service activities should be strictly limited to those activities and it should not be part of its public service remit to provide an on-line written news service. National Newspapers of Ireland, 2010 MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER Source: European Newspaper Publishers Association (ENPA) 33

34 PSM CONTROL MECHANISMS PUBLIC VALUE TESTS / MARKET IMPACT ASSESSMENT STATE AID REGULATIONS APPROVED REMIT MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER 34

35 MITÄ MAHDOLLISUUKSIA VISIO 2020 TARJOAA? - Kolme tärkeintä neuvoa: - BE CONNECTED - BE TRUSTED - OFFER RETURN ON SOCIETY - 10 suositusta jäsenille - Toimivampi yhtiöiden välinen verkosto - Benchmark apua & muuta tukea - Yhteiset arvot» MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER 35

36 SUOSITUKSET - NUORET - Fokusoi verkkoon - Investoi nuoren yleisön ymmärtämiseen ja dialogiin - Jaa sisältöjä - Kouluta journalisteja ja satsaa moniosaamiseen - «with their social legitimacy at their roots PSM should use the social needs of young people in facilitating dialogue and opinion with their broad and diverse high quality content at its core MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER 36

37 KIITOS - TACK!! nyberg@ebu.ch MEDIA - YLE ANNIKA NYBERG FRANKENHAEUSER 37