CREATING & MANAGING A DYNAMIC INFRASTRUCTURE

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1 Ralph H Rudd Client IT Architect General Business : Coastal 8 December 2010 CREATING & MANAGING A DYNAMIC INFRASTRUCTURE

2 Welcome to the Decade of Smart Data is changing the game Workloads bring new challenge Smarter systems for a smarter planet 2

3 The world is flatter, hotter and also more overcrowded 3

4 Consider how our world is changing: Our world is becoming more INSTRUMENTED 30 billion embedded RFID tags by /2 of all sensors in transportation, facilities & production equipment are smart sensors INTERCONNECTED 1/3 of the world s population on the Web by B mobile subscribers globally By 2011, the world will be 10x more instrumented then Internet connected devices - from 500M to 1 Trillion. 12M paying members on World of Warcraft INTELLIGENT 15 petabytes of new information generated every day (2x more than the information in all WW libraries) 64B credit card transactions/annum; up 35% infrastructure is reaching breaking point. 4

5 IBM s Strategy Building a Smarter Planet Focus on open technologies and high- value solutions Our world is becoming INSTRUMENTED. Smart traffic systems Smart Oil & Gas Deliver integration and innovation to clients Our world is becoming INTERCONNECTED. Smart water Smart energy grids Become the premier Globally Integrated Enterprise All things are becoming INTELLIGENT. Smart retail Smart healthcare 5

6 demands on infrastructure will grow. Pervasive instrumentation will create vast amounts of data & drive new types of applications that require real time data analysis and prediction. Advanced Search Financial Analytics Medical Imaging 3D On-Line Infotainment Video Surveillance Analytics with Online Transaction Processing Network Security & Threat Management

7 Building a dynamic infrastructure Service Management Provide visibility, control and automation across all the business and IT assets to deliver higher value services. Asset Management Maximizing the value of critical business and IT assets over their lifecycle with industry tailored asset management solutions. Virtualization Leadership virtualization and consolidation solutions that reduce cost, improve asset utilization, and speed provisioning of new services. Energy Efficiency Address energy, environment, and sustainability challenges and opportunities across your business and IT infrastructure. Business Resiliency Maintaining continuous business and IT operations while rapidly adapting and responding to risks and opportunities. Security End to end industry customized governance, risk management and compliance solutions. Information Infrastructure Helping businesses achieve information compliance, availability, retention, and security objectives.

8 A dynamic infrastructure is a journey with different stages of adoption New IBM tools and assessments can help you identify initiaitves to progress in the journey these interrelated initiatives can provide the DNA needed to thrive in a smarter planet. 8

9 A dynamic infrastructure addresses today s constraints TODAY S INFRASTRUCTURE A DYNAMIC INFRASTRUCTURE Silos lead to a disconnected business and IT infrastructure. Provides integrated visibility, control, and automation across all business and IT assets. Islands of computing create inefficiencies & underutilized assets. Is highly optimized to do more with less. Struggle with regulatory compliance, volume of information, integrity and security. Addresses the information challenge. Manages and and mitigates risks. Resource constraints, difficulties managing complexity and change. Utilizes flexible delivery choices. 9

10 Going Green - IBM is transforming our own business IBM is number 1 in Green IT, recognized in the IT industry IBM will double compute capacity without increasing energy consumption or impact 1997 Today IBM Internal Transformation IT investments saved $4.1B over the past 5 years from consolidation of data centers, networks and applications Projected annual savings of 5B KWH IBM actions will result in the avoidance of 2.5M tons of CO2 per year, which equates to 1M automobiles not driven for 1 year CIOs Host data centers Web hosting centers Network Applications , ,700 80% expected energy savings from consolidating and virtualizing 3,900 servers to 30 IBM System z mainframes IBM Data Center Transformation IBM s largest green data center in NA in Boulder is 300,000 square feet. It uses free cooling for 75% of the calendar year and 1 M kilowatt hours/year of wind-powered electricity 13 new business resilience centers planned in 10 countries we ll outfit these centers with green technologies to reduce our CO2 emissions and manage energy costs

11 Example enterprises across the globe GIE Action: Enabled By: Global Market Development Global Shared Services Global Reorganization Systems Standardization GIE Action: Global Business Process, Data and IT Standardization Enabled By: Global ERP GIE Action: Enabled By: Supply Chain Integration Services Oriented Architecture GIE Action: GIE Action: Standardised Store rollout Enabled By: Standardized Supply Chain Enhance partner collaboration Global ERP GIE Action: Global Partnerships Global Sourcing GIE Action: Specialization Enhance partner collaboration Enabled By: Integrated IT Enabled By: Global Tech Standards Global Payment System Enabled By: Globally Integrated Support Functions 11

12 Today s Data Center is Not Built for the Globally Integrated Enterprise A smarter planet requires real-time data analytics and security for unprecedented scale and complexity Data Terabytes of structured online data Petabytes of unstructured data including real-time streams Transactions Simple online transactions with back end processing Complex transactions integrated with real time analytics Security Online data security and intrusion detection Security analytics for intrusion prediction and prevention 12

13 Welcome to the Decade of Smart Data is changing the game Workloads bring new challenge Smarter systems for a smarter planet 13

14 The right solution for the right job The Race Winner! Winner! 1km drag strip with 10 ton cargo load...which is the better vehicle? 14

15 The right solution for the right job NOT ALL WORKLOADS ARE THE SAME WORKLOADS INFLUENCE PLATFORM CHOICES Transaction Processing & Database Analytics & High Performance Computing Mainframe UNIX Scale High Transaction Rates High Quality of Service Handle Peak Workloads Resiliency and Security Compute intensive High I/O Bandwidth High Memory Bandwidth Floating point UNIX Business Applications Web, Collaboration & Infrastructure UNIX Scale High Quality of Service Large Memory Footprint Highly Threaded Throughput-oriented Scale Out Capable Windows UNIX Responsive Infrastructure Lower Quality of Service Source: IDC WW Server Workloads 2008, IDC WW Storage Workloads UNIX = UNIX + Linux + i5os 15

16 Example: Singapore Land Transit Authority transit payment system Transaction Processing & Database Web, Collaboration & Infrastructure Revenue management requires mixed workloads of various sizes optimized across multiple platforms. Tariff calculation 20 million payments daily Power System, storage, WebSphere, DB2, Tivoli, AIX Real time calculation of journey prices Power System, storage, WebSphere, DB2, Tivoli, AIX Business Applications Web/retail channels for citizens account management System x, storage, WebSphere, DB2, Tivoli, AIX Analytics & High Performance Computing Passenger demand prediction & transit management Power System with multiple LPARs and storage 16

17 Anatomy of a Workload Optimized System Faster Deployments Lower Costs, Reduced Risk Simple! Fast!! They Just Work!!! Server Optimizations Scale Up, Scale Out, Scale Within System Software Simplify operations, maximize flexibility Integrated, Optimized FUNDAMENTAL SHIFT by Workload Storage Efficiency Price/performance Solid State, Scale Out Middleware Optimization Application & System Optimized 17

18 Imagine if You Could predict and treat infection in premature newborns 24 hours earlier? adjust credit lines as transactions are occurring to account for risk fluctuations? determine who to offer discounts at time of sale instead of offering to all? apply inferred social relationships of customers to prevent churn? Physician Loan Officer Retail Sales Associate Telco Call Center Rep optimize every transaction, process and decision at the point of impact, based on the current situation, without requiring that everyone be an analytical expert 18

19 Welcome to the Decade of Smart Data is changing the game Workloads bring new challenge Smarter systems for a smarter planet 19

20 IT Managers need help with key issues 41% of data center managers claim their data centers will max out their energy capacity within one to two years 3 Processor power doubles 85% every 18 months, but up to of this power often sits idle 2 80% of digital data is now unstructured 4 and requires greater effort to transform it into usable intelligence IBM IBM Corporation Corporation

21 Efficiency in Data Centres: today s WW statistics 303 billion kwh Input Data Center IT Resources CPU utilisation 55% Power & cooling 45% IT load 70% 30% Processor 80% 20% in use idle 192 billion kwh Output R 1, R R AC/DC, fans, blowers, RAM, moving parts R R R R How to improve efficiency Reduce cooling/ups needs vs. energy going in servers, capture heat at source (Potential gain 10%) More efficient cooling and energy supply Higher efficiency infrastructure, power management' ( > 3yrs older is good target ) Better server hardware design Reduce chip level ( Cap power usage ) Advanced processor design Reduce idle/unused capacity which still consumes energy (Utilization 5 to 20 % gain) Enhance resource usage rate (conso/virtualization)

22 How is energy typically used in the data center? Data center IT Load Server hardware Processor Server loads Resource usage rate 55% 45% 70% 30% 80% 20% Power and Cooling Power supply, memory, fans, planar, drives... Idle 35 W data center X2,2 16 W equiv IT power x3 5 W equiv processor x5 +1 W equiv. used ressource

23 IBM Smarter Systems IBM Power Systems IBM System x IBM Systems Storage IBM zenterprise Highly scalable system delivering 5X performance and 7X power efficiency at a lower cost The 5th generation of Enterprise X- Architecture with unparalleled memory capacity Extensive block, file and tape capabilities for smart movement and management of data Most significant new systems architecture in nearly 20 years.... zenterprise, fourth Smarter Systems introduced this year 23

24 Three new innovations of zenterprise IBM zenterprise 196 (z196) IBM zenterprise 196 (z196) Optimized to host large scale database, transaction, and mission critical applications The Most efficient platform for Large-scale Linux consolidation 5.2 GHz superscalar processor zenterprise Unified Resource Manager Hypervisor Mgmt & creation of virtual networks. Operational controls, service and support for HW & Firmware Network Mgmt of private/ secure data and support networks Energy Monitoring and Mgmt Workload Awareness and platform performance Mgmt Virtualization Mgmt - single view of virtualization across the platform zenterprise BladeCenter Extension (zbx) IBM POWER7 and IBM System x Blades* for AIX and Lintel applications High performance optimizers and appliances DataPower, Business Analytics Accelerator Dedicated pre-configured high performance private network System z security

25 Smarter Planet: The need for smarter IT IBM Vision A SMARTER PLANET... Dynamic Infrastructure Strategy WHAT IT MEANS FOR I.T. (Infrastructure needs to become more dynamic) CLIENT IMPERATIVES What we help clients achieve Improve service Reduce cost Manage risk Why is our approach so unique? IBM s KEY DIFFERENTIATORS A Workload Optimized Approach Integrated Service Management Fundamental Shift in Delivery Choices 25

26 Questions? 26

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