Intro to Sports Marketing Syllabus CHS Business/JVS/Family Consumer Science Department

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1 1 Intro to Sports Marketing Syllabus CHS Business/JVS/Family Consumer Science Department Contact Information: Parents may contact me by phone, or visiting the school. Teacher: Mr. Steve Semancik Address: or Phone Number: (740) ext Online: CHS Vision Statement: Our vision is to be a caring learning center respected for its comprehensive excellence. CHS Mission Statement: Our mission is to prepare our students to serve their communities and to commit to life-long learning Course Description and Prerequisite(s) from Course Handbook: Intro to Sports Marketing State Course # Business Elective Prerequisite: None Grade: Graded Conventionally Credit: 1 Students will be exposed to the basic foundations of business and the nine functions of marketing as they relate to various aspects of sports and entertainment marketing. Instruction will present the material relating current issues with the functions utilizing various simulations, case studies, hands-on projects and other related activities. Students who have a strong interest in sports/entertainment and/or business will gain a greater insight into the workings of industry. Additionally, students who intend to pursue a degree in business will benefit from this course. Part of this program includes club activities (DECA) which include (1) competitions with other marketing students around the state and nation, (2) attending conventions, (3) community service projects, (4) and other leadership activities. Students who have a strong interest in owning their own business or pursuing a college degree in one of the many business marketing related fields would benefit. Learning Targets per Unit: Defined below for clarity are the Unit Titles, Big Ideas of every Unit taught during this course, and the Essential Questions to be answered to better understand the Big Ideas. A student s ability to grasp and answer the Essential Questions will define whether or

2 2 not he or she adequately learns and can apply the skills found in Big Ideas. This will ultimately define whether or not a student scores well on assessments given for this course. The Common Core Standards can be found at 1 st or 3 rd Quarter o Unit I: Supply, Demand & Pricing Big Idea #1: What are the steps involved in determining the correct pricing for events? Essential Question #1: How are ticket prices set for sporting events? Essential Question #2: What is the relationship between supply & demand and price? Essential Question #3: Why do different seats command different prices? Big Idea #2: The concept of variable ticket prices for the same event has lead to greater profit. Essential Question #1: What is yield management pricing? Essential Question #2: What are the pros and cons of dynamic pricing? Big Idea #3: Each step in the business process creates additional value for the product and service as business strive to become more profitable. Essential Question #1: How do stadium concessions contribute to the fan experience? Essential Question #2: Why are concessions big business for the stadium owners? Essential question #3: How are food and drinks priced at events? Big Idea #4: Government regulations play a part in the stadium experience. Essential Question #1: Why must strict health code regulations be followed at sporting events? Essential Question #2: What is the importance of adhering to strict food safety guidelines for concessions? o Unit II: Staffing of events lead to a better experience. Big Idea #1: How can a company provide adequate fan protection without affecting the fan experience? Essential Question #1: Why must adequate stadium staffing take place? Essential Question #2: What are the two vital functions that ushers play? Big idea #2: Security is essential for fan safety.

3 3 Essential Question #1: How can security personnel be central to a smooth-functioning event? Why must adequate stadium staffing take place? Essential Question #2: What are the various approaches to preventing stadium violence? Essential Question # 3 Is it possible to eliminate all violence at sporting events? Big Idea #3: Customer service expectations vary based upon the values and ethnicity of the potential customers. Essential Question #1: Explain the importance of outstanding customer service. Essential Question #2: How are values and expectations different in other countries? o Unit III: Getting fans into and out of the event. Big Idea #1: The flow of traffic around the stadium has a large effect of the events profitability. Essential Question #1: What is ingress and egress? Essential Question #2: How will efficient ingress and egress effect the long-term success of stadium events? Essential Question #3: Compare and contrast event transportation and parking options. Big Idea #2: Parking can be a profit source for the stadium and also a source of issues. Essential Question #1: How can stadium parking positively or negatively affect the fan experience? Essential Question #2: Evaluate alternative forms of transportation that positively affect the way to arrive at and leave the stadium. Essential Question # 3: What are ways in which stadium owners can make stadium parking a compelling value proposition? Big Idea #3: Creating a plan and working with government regulations can alleviate many of the problems. Essential Question #1: How does the Americans with disabilities act effect stadium construction and access? Essential Question # 2 How does the connection between parking and tailgating affect stadium parking? o Unit IV: Sponsorships and Promotion

4 4 Big Idea #1: Creating the correct pricing package with sponsorships can be a very financially rewarding. Essential Question #1: What is the value of sponsors to sports teams and stadium owners? Essential Question #2: What is the relationship between the sponsorships and the events? Essential Question #3: How would you determine the best ways to price sponsorships? Essential Question #4: Why TV broadcast rights are a lucrative revenue stream alongside sponsorship? Big Idea #2: Promotion with traditional media. Essential Question #1: What are the traditional media and contrast it with new media and social media? Essential Question #2: What is the function of the media planner in marketing an event? Essential Question #3: What are the five steps media planners take to promote and measure an event? Big Idea #3: Social media has changed the game. Essential Question #1: What are the key characteristics of social media? Essential Question #2: What are the ethical ways to use social media? Essential question#3: How do different social media marketing create new opportunities for event planners? o Unit V: Creating an Event Big Idea #1: Stadium shows create interest and revenue when done correctly Essential Question #1: How do you choose which acts to book? Essential Question #2: What are the logistical challenges of booking large acts? Essential Question #3: What is the social impact and economic effects of stadium shows? Big Idea #2: Building the best product available can create revenue. Essential Question #1: What is the value of player management in creating winning teams? Essential Question #2: Why is employee selection so critical for the business?

5 5 Essential Question # 3: Why are there no guarantees in personnel development? Essential question #4 How does flexibility factor into the success of the best companies? Unit VI: Business Mogul Big Idea #1: Create and operate your own business. Essential Question #1: How do you grow a start up business? Essential Question #2: How can you determine if you have made a good hiring decision? Big Idea #2: Supervising and purchasing will help a business succeed, Essential Question #1: How can employees be effectively supervised? Essential Question #2: How can purchases for a business be completed prudently? o END OF COURSE EXAMS Completed by End Supplemental Textbook(s): Sports and Entertainment Marketing Course Expectations Class Rules: 1. Be punctual 2. Be prepared for class 3. Be respectful towards teachers / staff, class members, school property, etc. 4. Be honest 5. Be observant of all class, school, and district policies 6. Be positive Procedures: 1. Students will write and answer Bell ringer in computer Bell ringer document that they are given by the teacher keep this in their class folder; write the essential questions and get materials ready the first 3 minutes of class. 2. Students will turn in work at the appropriate place and time. 3. Students will request permission from the teacher and get their agenda signed to leave the classroom for any reason. 4. Students will clean up after themselves as well as their group members. 5. Students are responsible for getting their make-up work after an absence.

6 6 6. Students are responsible for scheduling make-up tests and quizzes with the teacher. Course Material: Paper, pens, pencils Agenda book Bell ringer sheet Grading: Unit Exams 50% Assessment (includes Quizzes, Essays, Labs and Projects) 30% Class work/homework 20% End of Course Exam is 20% of a student s final grade. Grading Scale: The grading scale for Chillicothe High School can be found in the student handbook or online at Late Work: Late work will be subject to the board adopted policy on assignments that are turned in late (to be reviewed in class). Information can be viewed on-line at CHS TENTATIVE Intro to Sports Marketing Course Schedule This is an overview of what will be covered in this course at CHS for this school year. Although, I would like to follow this plan verbatim this years tentative schedule is subject to change (at the teachers discretion). 1 st or 3 rd 9 Weeks: Week 1: Beginning of the Year Pre-Assessment Exam Week 2 Big Idea #1: What are the steps involved in determining the correct pricing for events #1: How are ticket prices set for sporting events? #2: What is the relationship between supply & demand and price? #3: Why do different seats command different prices? Formative Math Formative reading Big Idea #2: The concept of variable ticket prices for the same event has lead to greater profit #1: What is yield management pricing? #2: What are the pros and cons of dynamic pricing? Unit simulation Week 3 Big Idea #3: Each step in the business process creates additional value for the product and service as business strive to become more profitable

7 7 #1: How do stadium concessions contribute to the fan experience? #2: Why are concessions big business for the stadium owners? # 3 How are food and drinks priced at events? Formative Math Formative reading Week 4 Big Idea #4: Government regulations play a part in the stadium experience #1: Why must strict health code regulations be followed at sporting events? #2: What is the importance of adhering to strict food safety guidelines for concessions? Unit simulation Week 5 Unit II Staffing of events lead to a better experience Big Idea #1: How can a company provide adequate fan protection without affecting the fan experience #1: Why must adequate stadium staffing take place? #2: What are the two vital functions that ushers play? Week 6 Big Idea #2 Security is essential for fan safety #1: How can security personnel are central to a smooth-functioning event Why must adequate stadium staffing take place? #2: What are the various approaches to preventing stadium violence? # 3 Is it possible to eliminate all violence at sporting events? Formative Math Formative reading Week 7 Big Idea #3: Customer service expectations vary based upon the values and ethnicity of the potential customers #1: Explain the importance of outstanding customer service? #2: How are values and expectations different in other countries? Unit simulation Week 8 Unit III Getting fans into and out of the event. Big Idea #1: The flow of traffic around the stadium has a large effect of the events profitability #1: What is ingress and egress? #2: How will efficient ingress and egress effect the long-term success of stadium events? Formative Math #3: Compare and contrast event transportation and parking options? Formative reading Unit simulation Week 9 Big Idea #2: Parking can be a profit source for the stadium and also a source of issues #1: How can stadium parking positively or negatively affect the fan experience? #2: Evaluate alternative forms of transportation to positively affect the way to arrive at and leave the stadium.

8 8 # 3 What are ways in which stadium owners can make stadium parking a compelling value proposition? Formative Math Formative reading 2 ND or 4 th 9 Weeks: Week 10 Big Idea #3: Creating a plan and working with government regulations can alleviate many of the problems 1: How does the Americans with disabilities act effect stadium construction and access? # 2 How does the connection between parking and tailgating affect stadium parking? Unit simulation Week Unit IV Sponsorships and promotion Big Idea #1: Creating the correct pricing package with sponsorships can be a very financially rewarding #1: What is the value of sponsors to sports teams and stadium owners? #2: What is the relationship between the sponsorships and the events? Formative Math Formative reading #3: How would you determine the best ways to price sponsorships? #4: Why TV broadcast rights are a lucrative revenue stream alongside sponsorship? Unit simulation Week 13 Big Idea #2: Promotion with traditional media #1: What are the traditional media and contrast it with new media and social media? #2: What is the function of the media planner in marketing an event? #3: What are the five steps media planners take to promote and measure an event? Formative Math Formative reading Unit simulation Week 14 Big Idea #3: Social media has changed the game #1: What are the key characteristics of social media? #2: What are the ethical ways to use social media? Formative Math # 3: How do different social media marketing create new opportunities for event planners Formative reading Unit simulation Week 16 Unit V Creating an event Big Idea #1: Stadium shows create interest and revenue when done correctly Essential Question #1: How do you choose which acts to book?

9 9 Essential Question #2:What are the logistical challenges of booking large acts? Formative Math Formative reading Essential Question #3:What is the social impact and economic effects of stadium shows? Unit simulation Week 17 Big Idea #2: Building the best product available can create revenue #1: What is the value of player management in creating winning teams? #2:Why is employee selection so critical for the business? # 3 Why are there no guarantees in personnel development? #4 How does flexibility factor into the success of the best companies? Unit simulation Week 18 Unit VI Title: Business Mogul Big Idea #1: Create and operate your own business #1: How do you grow a start up business? #2: How can you determine if you have made a good hiring decision? Big Idea #2: Supervising and purchasing will help a business succeed #1: How can employees be effectively supervised #2: How can purchases for a business be completed prudently Performance Based Section: Writing Assignments/Exams/Presentations/Technology One or more of the End of Unit Exams may be Performance Based. According to the Ohio Department of Education, Performance Based Assessments (PBA) provides authentic ways for students to demonstrate and apply their understanding of the content and skills within the standards. The performance based assessments will provide formative and summative information to inform instructional decision-making and help students move forward on their trajectory of learning. Some examples of Performance Based Assessments include but are not limited to portfolios, experiments, group projects, demonstrations, essays, and presentations.

10 10 CHS INTRO SPORTS MARKETING Course Syllabus After you have reviewed the preceding packet of information with your parent(s) or guardian(s), please sign this sheet and return it to me so that I can verify you understand what I expect out of each and every one of my students. Student Name (please print): Student Signature: Parent/Guardian Name (please print): Parent/Guardian Signature: Date:

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