Telepresence Market Shares, Strategies, and Forecasts, Worldwide, 2010 to Video Sharing Increases Productivity at Every Level

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1 Telepresence Market Shares, Strategies, and Forecasts, Worldwide, 2010 to 2016 Video Sharing Increases Productivity at Every Level Picture by Susie Eustis MOUNTAINS OF OPPORTUNITY WinterGreen Research, Inc. Lexington, Massachusetts

2 CHECK OUT THESE KEY TOPICS Collaboration TelePresence Video Interoperability LifeSize MCU Polycom Cisco Hewlett Packard HP RADVISION Tandberg Telepresence Video Conferencing Transmit High Quality Video Over The Internet Application Able Leverage The Broadband Internet Network HD Technology High Definition Communication High Definition TV Technology Broadband Communications Next Generation Video Conferencing Image Presentation Low k Dielectric Films Lithography Enabling Solutions Gap Fill Films Deposition of Silicon Oxides Nano manufacturing Technology

3 OPPORTUNITY ABOUNDS WinterGreen Research, Inc. Lexington, Massachusetts Telepresence Market Shares, Strategies, Forecasts, Worldwide, LEXINGTON, Massachusetts (November 26, 2010) WinterGreen Research announces that it has a new study on: Telepresence Market Shares and Forecasts, Worldwide, Telepresence is useful as a system to support unified communications systems. Telepresence is used to create collaboration a cross geographical boundaries. The study has 602 pages and 182 tables and figures. Telepresence is considered to be any video communication system that leverages HD, high definition. Virtually every video collaboration system does leverage HD these days. Telepresence supports consistent contact with a group f distributors or customers. Telepresence provides a way to keep in touch with clients and the line of business. It is HD TV that provides the essence of telepresence. Broadcast quality images are available from a lot of different technologies. It is the life size screen that is so compelling. Telepresence provides a consistency in the remote relationships. Significant sales calls need to be done face to face. Telepresence provides a way to supplement the face to face calls, to provide a continuity to marketing and management efforts that is not replicable in any other way. Telepresence is like a drum beat, it is regular. Major drivers include increased productivity as well as cost savings. Video conferencing market drivers are indicative of significant, changing ways of implementing presence communications capability. Technology has improved working relationships, it reduces costs of doing business, and it improves responsiveness.

4 Telepresence is next generation high definition TV videoconferencing. Telepresence leverages high definition video and high definition audio to support collaboration across distance. People located remotely can communicate effectively because of the compelling experience provided by HD TV. According to Susan Eustis principal author of the study, The bigger screens, the audio clarity, the visual clarity of telepresence are compelling. The technology components are positioned to work together to provide a more lifelike communication experience. Collaboration is facilitated by enabling sharing of documents and power point presentations as if people were in the same room. Telepresence is an emerging market segment driven by the need for geographically dispersed groups to communicate as if they are all in the same room. The telepresence solutions provide an immersive collaboration experience where remote participants are lifelike in size and voice and visual clarity. Telepresence solutions are standards-based and are available in a wide array of configurations that include full eight or 16-foot high definition cinematic views, high definition sound, and eye connect technology that places the camera at eye level for more natural face-to-face interaction. The telepresence solutions are available in multiple configurations accommodating from four to 28 people. Complete telepresence solutions have list prices ranging from US$199,999 to US$695,000. Systems are available for as low as $100. HD is what defines telepresence. TelePresence digital communications creates life size representations of people and documents located remotely in a conference room. Robots are being used as security systems that create remote communication experiences. TelePresence systems are enabling a network to change the way people live, work, learn and play. Telepresence brings virtual meetings to a sense of the participants being in the same room. HD TV is the technical breakthrough that makes this happens. Three HD TV screens in a conference room bring a sense of realism that is similar to being there. The reason most people travel for business is to enable ad hoc decision making. Telepresence carries that type of ad hoc decision making forward into the world of virtual meetings. High quality images and sound, simplicity and tightly integrated service elements enable high quality ad hoc decision making. These features enable users to work productively without experiencing communication fatigue. They can work for longer hours due to the natural feel of the solution. As a result, a large number of existing trials have turned into production environments for telepresence. Users have increased the deployment of telepresence solution across their departmental regions, providing a global reach in many cases.

5 Polycom has an open collaboration network strategy. This provides an open and interoperable collaboration solution that gives customers greater flexibility and investment protection for their UC environment. The worldwide revenue opportunity for telepresence and related services is anticipated to reach US $ 6.7 billion by Markets are anticipated to grow in response to an increase in the availability of broadband communications, the inherent value of video in supporting collaboration among people located remotely from each other, and the inherent value of sustained, frequent communication when people are located remotely from each other. Market growth is a result of demand for communication that benefits from controlling connectivity in a manner that will scale and is feasible for use by business units and partners. Systems are useful for implementing the supply chain economics that make the enterprise competitive. New properties of systems are evolving rapidly. Keywords: Collaboration, TelePresence, Video, Interoperability, LifeSize, MCU, Polycom, Cisco, Hewlett Packard, HP, Radvision, Tandberg, Telepresence, Video Conferencing, Transmit High Quality Video Over The Internet, Application Able Leverage The Broadband Internet Network, HD Technology, High Definition Communication, High Definition TV Technology, Broadband Communications, Next Generation Video Conferencing, Image Presentation, Low k Dielectric Films, Lithography-Enabling Solutions, Gap Fill Films, Deposition of Silicon Oxides, Nano-manufacturing Technology, Telepresence.htm

6 Telepresence Companies Profiled Telepresence Market Leaders Polycom Cisco Hewlett Packard (HP) BrightCom D-Link Logitech Sony Teliris Vidyo Telepresence Market Participants Microsoft Operating Segments Musion Systems Panasonic Telanetix Telepresence Tech ZTE Avistar Dimdim Emblaze-VCON Fujitsu Ex ovision Huawei LG-Ericsson Mitel NEC Skype / ebay Radvision VTEL Aethra Coroware Digital Video Enterprises (DVE) Forterra Google IBM LG Nortel

7 Telepresence Market Strategies, Shares, And Forecasts, Worldwide, 2010 to 2016 Report Methodology This is the 459th report in a series of primary market research reports that provide forecasts in solar energy, robots, communications, telecommunications, the Internet, computer, software, telephone equipment, health equipment, and batteries to store energy. Automated process and significant growth potential are a priorities in topic selection. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. The primary research is conducted by talking to customers, distributors and companies. The survey data is not enough to make accurate assessment of market size, so WinterGreen Research looks at the value of shipments and the average price to achieve market assessments. Our track record in achieving accuracy is unsurpassed in the industry. We are known for being able to develop accurate market shares and projections. This is our specialty. The analyst process is concentrated on getting good market numbers. This process involves looking at the markets from several different perspectives, including vendor shipments. The interview process is an essential aspect as well. We do have a lot of granular analysis of the different shipments by vendor in the study and addenda prepared after the study was published if that is appropriate. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participant in the segment. Installed base analysis and unit analysis is based on interviews and an information search. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, opinion leaders, and companies seeking to develop measurable market share.

8 Over 200 in depth interviews are conducted for each report with a broad range of key participants and industry leaders in the market segment. We establish accurate market forecasts based on economic and market conditions as a base. Use input/output ratios, flow charts, and other economic methods to quantify data. Use in house analysts who meet stringent quality standards. Interviewing key industry participants, experts and end users is a central part of the study. Our research includes access to large proprietary databases. Literature search includes analysis of trade publications, government reports, and corporate literature. Findings and conclusions of this report are based on information gathered from industry sources, including manufacturers, distributors, partners, opinion leaders, and users. Interview data was combined with information gathered through an extensive review of internet and printed sources such as trade publications, trade associations, company literature, and online databases. The projections contained in this report are checked from top down and bottom up analysis to be sure there is congruence from that perspective. The base year for analysis and projection is With 2009 and several years prior to that as a baseline, market projections were developed for 2010 through These projections are based on a combination of a consensus among the opinion leader contacts interviewed combined with understanding of the key market drivers and their impact from a historical and analytical perspective. The analytical methodologies used to generate the market estimates are based on penetration analyses, similar market analyses, and delta calculations to supplement independent and dependent variable analysis. All analyses are displaying selected descriptions of products and services. This research includes referencde to an ROI model that is part of a series that provides IT systems financial planners access to information that supports analysis of all the numbers that impact management of a product launch or large and complex data center. The methodology used in the models relates to having a sophisticated analytical technique for understanding the impact of workload on processor consumption and cost. WinterGreen Research has looked at the metrics and independent research to develop assumptions that reflect the actual anticipated usage and cost of systems. Comparative analyses reflect the input of these values into models.

9 The variables and assumptions provided in the market research study and the ROI models are based on extensive experience in providing research to large enterprise organizations and data centers. The ROI models have lists of servers from different manufacturers, Systems z models from IBM, and labor costs by category around the world. This information has been developed from WinterGreen research proprietary data bases constructed as a result of preparing market research studies that address the software, energy, healthcare, telecommunicatons, and hardware businesses. YOU MUST HAVE THIS STUDY

10 Telepresence Market Shares Strategies, and Forecasts, Worldwide, Table of Contents Teleprresence Marrkett Sharres,, Sttrrattegi ies,, and Forrecastts,, Worrl ldwide,, Table of Contents Telepresence Executive Summary TELEPRESENCE EXECUTIVE SUMMARY TelePresence Market Driving Forces Telepresence Market Shares Enterprise Telepresence Market Shares Polycom 7 Cisco / Tandberg ES-8 Hewlett-Packard Halo Collaboration Studio Enterprise Telepresence Market Forecasts ES-1 ES-1 ES-4 ES-6 ES-9 ES-9 Telepresence Market Description And Market Dynamics 1. TELEPRESENCE MARKET DESCRIPTION AND MARKET DYNAMICS Globalization Of The Enterprise Globalization Supported By Ubiquitous Communications Networks Growing Need For Collaboration Across Distance And Time Elements of a Complete Communications and Collaboration Solution US Federal Information Processing Standards Flexibility Of Video Delivery Telepresence Leverages Value of Video Solutions TelePresence Digital Communications Based On HD TV TelePresence Next-Generation Technology Enterprise Video Solutions 1-18

11 1.3.4 Consumer Video Applications Telepresence Scalability Telepresence Ease of Use Telepresence Cost TelePresence Solutions Address Business Continuity Issues Telepresence Matures as Industry Segment Business Value From Telepresence Systems TelePresence Supports Body Language As Business Language Software Vendors Embed Voice And Video Communications Into Next Generation Workflow Green Impact Of Telepresence TelePresence System Table Top Content Sharing G Wireless Video 1-35 Telepresence Market Shares And Market Forecasts 2. TELEPRESENCE MARKET SHARES AND MARKET FORECASTS TelePresence Market Driving Forces People Travel For Business To Enable Ad Hoc Decision Making How To Use IT To Improve Productivity And Realize Cost Savings Telepresence Market Benefits Reduction Of Greenhouse Gas Emissions Telepresence Market Shares Enterprise Telepresence Market Shares Polycom Cisco / Tandberg Cisco Systems Cisco Immersive Telepresence Cisco Umi Small and Mid Size Business and Home Telepresence Hewlett-Packard Halo Collaboration Studio HP Avistar C3 Call Control Hewlett-Packard Partnership With Vidyo LifeSize / Logitech Logitech / Lifesize Logitech LifeSize Sharing Avistar BrightCom Skype Google / You Tube Vidyo Radvision Aethra HaiVision Systems DVE Broad Product Portfolio Enterprise Telepresence Market Forecasts Immersive Telepresence Equipment Market Forecasts Room Size Immersive Telepresence Markets 2-41

12 2.4.2 Immersive High End Telepresence Market Shares Cisco TelePresence Ecosystem Cisco Customer Adoption Cisco TelePresence Solution Teliris Teliris Realistically Replicating The Human Dynamics Of A Live Meeting Hewlett-Packard Halo Telepresence High End, Immersive Telepresence Market Conference Room Single-Screen Telepresence Desktop Telepresence Equipment Market Forecasts Telepresence Equipment Market Forecasts by Industry Telepresence Market Segments Corporate Sector Remains the Dominant TelePresence Vertical Market Telepresence Vertical Market Segments Enterprise Executive Telepresence Segments Telepresence Educational Institutions Government Telepresence Telepresence Government Agencies Telepresence Supports Teams Working Remotely Telepresence Supports IP TV Telepresence Healthcare Sector Applications Telepresence Healthcare Providers Telepresence Telemedicine Solutions Telepresence Banking Applications AT&T Telepresence Solution for the Manufacturing Market Telepresence Room Rental Business Worldwide Personal Executive Telepresence Telepresence Is Next Generation Video Conferencing Early Adopter Phase -- Telepresence Systems for Executives Call Connections Market Forecasts Tata Communications Ltd. and British Telecommunications plc (BT) Cisco Verizon AT&T Telepresence SolutionSM Telepresence Managed Services TelePresence Enabled Services Market Size AT&T Services Hewlett-Packard (HP) Halo services Cisco and Tata Communications Network Of Public TelePresence Meeting Centers ebay Skype Telepresence Systems Costs Conference Room and PC Based Telepresence Market Penetration Forecasts Telepresence System Capabilities Telepresence System and Equipment Prices Teliris Custom Telepresence Cisco Polycom Tandberg Tata Communications Vidyo Sony LifeSize 2-97

13 2.12 Robotics Manufacturers WowWee and irobot Consumer Robot Telepresence Markets Leading Consumer Robot Telepresence Market Participants WowWee Security Telepresence Robot irobot ConnectR Anybots QA Roboware Roboware Robot E Worldwide Telepresence Robot Market Forecasts Web Cam Security Markets WebCam Security Market Shares D-Link Robot Telepresence Law Enforcement and Commercial Security Markets Robot Telepresence Home Remote Family and Friends Markets Room-Based Video Telepresence Telepresence ROI Direct Cost ROI Analysis ROI Looks At Utilization Rate Impact TelePresence Regional Analysis Tandberg in Europe HP Halo Positioning in Asia Pacific Cisco Telepresence in India Lifesize Telepresence Communications in India Asia Pacific France Tandberg Revenue Mix by Region Polycom International Revenues Telepresence Application Middleware Product Description 3. TELEPRESENCE PRODUCT DESCRIPTION Room Telepresence Systems Polycom RealPresence Telepresence Polycom High Definition Telepresence Polycom Telepresence Employee Training Polycom Telepresence Client Engagements Polycom Telepresence Partner Collaboration Polycom Telepresence Uniquely Designed for Natural, Effective Collaboration Polycom Improved Team Communications and Collaboration Polycom RPX HD Solutions Based Open Standards Polycom Telepresence Multipurpose Solutions Polycom Telepresence Solutions Polycom Immersive Telepresence 3-13

14 Polycom Room Telepresence Polycom Personal Telepresence Polycom Partnering 3-14 Education 3-15 Government Cisco / Tandberg Cisco TelePresence Endpoints, Infrastructure and Cisco TelePresence Cloud Services Web Conferencing with Cisco WebEx Solutions Cisco TelePresence System 1300 Series Cisco TelePresence Multipoint Switch Cisco / Tandberg Telepresence Server Cisco TelePresence Cisco TelePresence Collaborating Globally While Operating Locally Tandberg Total Telepresence Tandberg Telepresence T Tandberg s Total Telepresence Hewlett-Packard Halo Collaboration Studio HP Halo Telepresence Hewlett Packard Proprietary Halo Video Exchange Network (HVEN) HP and Vidyo Hewlett Packard Halo Security Logitech / LifeSize Telepresence LifeSize Bridge LifeSize Bringing Business to the Future in HD LifeSize Sharing Teliris Telepresence Availability, Reliability, And Security Sony TelePresence Sony Immersive Experience Sony Eye Contact Sony Multi-Site Collaboration Suite Sony Safety Glass Sony Elegant Design Sony Wide Viewing Angle Avistar C3 Desktop Video Solutions Avistar Telepresence Solution Avistar C3 Interactive Video Calling Avistar C3 Interactive Broadcasts And Presentations Avistar C3 Video-On-Demand Avistar C3 Integrated Collaboration & Data Sharing Avistar C3 System Architecture and Technology Avistar C3 Platform BrightCom BrightCom Lumina Telepresence BrightCom Roomvideo Conference Brightcom Telepresence And Video Conferencing Infrastructure Brightcom Mobile Cartvideo Conference Series Personal PC Telepresence Systems Brightcom Desktop Video Conferencing Cisco / Tandberg PC or Mac and a Web Camera, Connect Thousands Of Users In A Video-Enabled Enterprise Cisco / Tandberg EX90 Desktop Telepresence Performance Cisco / Tandberg Personal Telepresence 3-86

15 Tandberg Movi Cisco Umi Cisco Personal PC Desktop Telepresence Cisco TelePresence: Collaboration Using Flexible Personal Systems Vidyo VidyoGateway Server VidyoRouter - Smart Router for Video Conferencing VidyoCast Suite Of Broadcast Products VidyoCast Adobe Connect Adobe Connect Avistar C3 Desktop HP Avistar C3 Integrator Avistar C3 Desktop Sony Personal Communication BrightCom s ClearView Telepresence System NEC NEC / SoftFoundry Skype Logitech TV Set Top Box Teliris Home Telepresence Solution Teliris Home Solution for the Enterprise Microsoft Kinect x-box Telepresence Interoperability Systems Coroware Radvision: Interoperability, Telepresence, Video Conferencing Radvision Telepresence Interoperability Seamless, Unified Communications Telepresence Technology 4. TELEPRESENCE TECHNOLOGY Technologies Supporting Telepresence Multi-Codec Telepresence Solutions Benefits of a Telepresence Platform Telepresence Turnkey Solution Telepresence Customized Solutions Standards: Industry And Widely Accepted Proprietary Extended Industry Interoperability and Standards Development Industry Standards Zero Latency High Definition H.264 Video HaiVision MAKO-HD Low-Latency Encoding Technology HaiVision MAKO-HD Low-Latency Encoding Technology Video Network Quality Challenge Challenges Facing Visual Communications Need For Video Coding Scheme That Is Resilient Scalable Video Coding (SVC) H.264 Scalable Video Coding SVC SVC Scalability 4-24

16 4.7.3 SVC Cost Challenge Communications Quality Tandberg Codec C Mako Robotic Surgical System TelePresence PIranha Designed Around HaiVision MPEG Industry Sectors Tandberg Healthcare Clients Tandberg Specialists On Call Tandberg Scottish Centre for Telehealth Tandberg State of Arkansas - Angels Program Tandberg Capital Health Tandberg University of Arizona Health Sciences Center Tandberg UC Davis Children's Hospital Tandberg Upstate Medical University Tandberg Western Oklahoma State College Tandberg Karolinska University Hospital Tandberg Clinical Communications Tandberg Deaf Link, Inc Tandberg PDS Tandberg Holy Name Hospital Tandberg New York University (NYU) Tandberg Rikshospitalet University Hospital Norway Tandberg Sandefjord, Norway Elderly Care Tandberg Health Care Interpreter Network (HCIN) Tandberg Health-e-Station Tandberg Sunnaas Hospital TRS Resource Center Tandberg Aleris Hospital, Oslo Tandberg University Hospital of Umeå, Sweden Tandberg & Cisco Systems - In a Joint Project with the UK's Nationa4-l Health Service Tandberg Grampians Rural Health Alliance Network (GRHANet) Tandberg Russian Telemedicine Association Tandberg Norwegian Hospital: Hallingdal Sjukestugu Tandberg Alameda County Medical Center Tandberg Bichat Stroke Center Bichat Hospital Tandberg AstraZeneca Tandberg Emirates Hospital, United Arab Emirates Tandberg Catharina Hospital Tandberg Kapi'olani Medical Center Cisco Systems Video Technology BT To Offer Inter-Company TelePresence 4-48 Telepresence Company Profiles 5. TELEPRESENCE COMPANY PROFILES Aethra Avistar Avistar Licenses Patents to Skype Avistar / Sony Avistar / IBM BrightCom Cisco Cisco Managed and Hosted Telepresence Service 5-13

17 5.4.2 Cisco / Tandberg Total Service Cisco / Tandberg Cisco Network Cisco On Demand Services Cisco Revenue Coroware D-Link D-Link Global Presence D-Link Innovation Leader D-Link Revenue D-Link Regional Sales D-Link Product Category Sales Dimdim Digital Video Enterprises (DVE) Emblaze-VCON Forterra Fujitsu Fujitsu OSS/NOS Fujitsu SOA Fujitsu CentraSite SOA Governance Google Switch to Google Apps Google Apps for Messaging Google / YouTube Google Acquired ON Google Chat Installer Uses Vidyo Google Apps Target Market Google Organizes The World's Information Google Ads Google Apps Google Mobile Google Strategy Google Technology Life of a Google Query Google Business Overview Google Grows Google AdWords for Advertisers Google AdSense and Web Site Services Google Documents Editor Gmail Contextual Gadgets Launched In The Google Apps Marketplace Google Revenue Ex ovision Exovision / Qconferencing HaiVision Network Video Hewlett Packard (HP) HP Expanded Readiness Assessment Services HP Unified Communications Partners HP ProCurve ONE Ecosystem: HP Halo Managed Services HP Halo Video Exchange Network DreamWorks Animation Collaborates on Films Using HP Halo Telepresence Solutions HP Halo Supports Global Collaboration In Creation Of TV Programming HP Cloud Assure Services HP Cloud Assure Types Of Cloud Service

18 Environments Supported Hewlett-Packard Revenue HP Enterprise Storage and Servers Revenue HP Software Revenue Hewlett Packard (HP) Focuses On Simplifying Technology Hewlett Packard (HP) SOA Hewlett Packard (HP) SOA Solutions Hewlett Packard (HP) SOA Systinet Governance HP Products and Services Segments Hewlett-Packard Technology Solutions Group Hewlett-Packard Enterprise Storage and Servers Hewlett-Packard Industry Standard Servers Hewlett-Packard Business Critical Systems Hewlett Packard Halo Telepresence Customers HP and Marriott HP and Tandberg Hewlett Packard Computer Industry Market Participant Hewlett Packard Global Provider Of Products HP Products and Services: Segment Information Hewlett Packard Technology Solutions Group Hewlett Packard Enterprise Storage and Servers HP and Tower Software Hewlett Packard Tower Software TRIM Context Huawei Huawei Launches World' s First End-to-End 100G Solutions Huawei Customers Huawei WDM and Routers IBM IBM Manages Data-Intensive Services IBM Lotus Domino Platform to Run Web Site IBM WebSphere IBM Business Partnering Strategy IBM Strategic Priorities IBM BPM Powered By Smart SOA IBM Delivers Integration and Innovation to Clients IBM Business Model IBM Unified Communications In The Cloud Architecture IBM LotusLive Cloud-Based Portfolio Of Social Networking And Collaboration Services IBM 2010 First-Quarter Revenue IBM Q Revenue IBM Software Capabilities IBM Systems and Technology Capabilities IBM Worldwide Organizations IBM Integrated Supply Chain IBM Security Kedacom Technologies LG-Ericsson LG Nortel Logitech Logitech / LifeSize Logitech Sales and Distribution Logitech Second Quarter Revenue for FY Microsoft Operating Segments Microsoft Client Businesses Office 2010 and SharePoint 2010 Launching in Q Microsoft Office Web Apps Planner Brings

19 Documents to the Cloud Microsoft Windows Platform Devices Microsoft Windows Embedded Compact Microsoft Office Applications Microsoft Dynamics GP Microsoft Dynamics GP Microsoft Dynamics GP Financial Accounting And Business Management Solution Microsoft Corporation Microsoft Azure Services Platform Microsoft Windows Azure Microsoft Live Services Microsoft SQL Services Microsoft.NET Services Microsoft SharePoint Services & Dynamics CRM Services Microsoft Revenue Nine Months Microsoft Revenue Microsoft Segment Revenue Microsoft Segment Revenue Microsoft Client Revenue Microsoft Server and Tools Revenue Microsoft Online Services Business Revenue Microsoft Business Division Revenue Microsoft Entertainment and Devices Division Microsoft Competition Microsoft Security Vulnerabilities Microsoft Client Segment Microsoft Segments Open Text Livelink ECM Integration Microsoft Office SharePoint Server Microsoft Multinational Computer Technology Selected Microsoft Partners Microsoft Software Products Mitel Musion Systems NEC NEC Revenue NEC's Brand Statement NEC ASIA NEC Revenue NEC ASIA Polycom Polycom's Competitors Polycom's Products Polycom Voice Communications Solutions Segment Polycom Video Communications Solutions Segment Polycom Services Segment Polycom Revenue Polycom Segment Revenue Polycom Revenues Panasonic Skype / ebay Skype User Metrics Radvision: Interoperability, Telepresence, Video Conferencing Radvision Telepresence Interoperability Seamless, Unified Communications 5-197

20 5.29 Sony Telanetix Telanetix Second Quarter 2010 Revenue Telepresence Tech Teliris Vidyo Vidyo Pioneered Personal Telepresence Vidyo / Adobe Vidyo Personal Telepresence. Commlogik Telecommunications Distributor For Latin America VTEL ZTE ZTE Revenue IP PBX and IP Call Manager Manufacturers with Telepreseence Voice Communications Solutions, Conference Phone Competitors List of Tables and Figures Telepresence Executive Summary Table ES-1 Telepresence Market Driving Forces Figure ES-2 Worldwide Enterprise Telepresence Equipment Shipments Market Shares, Dollars, 2008 Table ES-3 Enterprise Telepresence Market Forecasts, Dollars, Worldwide, 2010 to 2016 Figure ES-4 Telepresence Equipment Shipments, Market Forecasts Dollars, ES-2 ES-6 ES-11 ES-12 Telepresence Market Description And Market Dynamics Table Telepresence Vendor Positioning Table Communications and Collaboration Solution Applications and Functionality Figure WinterGreen Research Telepresence Value Return on Investment (ROI) Figure WinterGreen Research Telepresence Travel and Business Case Value Return on Investment (ROI) Figure

21 Aspects of the Decision Making Process Addressed by Telepresence Figure Telepresence Value Return on Investment (ROI) Table TelePresence Benefits Table TelePresence Functions Figure Teliris Touch Table MultiTouch Surface Computing Platform Figure Teliris Interact Touch Table Sending Image Figure Teliris Interact Touch Table Receiving Image Telepresence Market Shares and Market Forecasts Table Telepresence Market Driving Forces Table TelePresence Economic Driving Forces Table 2-2 (Continued) 2-9 TelePresence Economic Driving Forces Table 2-2 (Continued) 2-10 TelePresence Economic Driving Forces Table 2-2 (Continued) 2-11 TelePresence Economic Driving Forces `Table Telepresence Market Benefits Figure Worldwide Enterprise Telepresence Equipment Shipments Market Shares, Dollars, 2008 Table Worldwide Enterprise Telepresence Equipment Shipments and Equipment Services Market Shares, Dollars, 2010 Figure Telepresence Market Shares, Units, Shipments, Worldwide, First Three Quarters 2010 Table Enterprise Telepresence Market Shares, Shipped and Installed Base, Units, Worldwide, 2009 and First Three Quarters 2010 Figure Logitech / Lifesize Bringing Business to the Future in HD Table Avistar Competitive Positioning Table Enterprise Telepresence Market Forecasts, Dollars, Worldwide, 2010 to 2016 Figure Telepresence Equipment Shipments, Market Forecasts

22 Dollars, Table Enterprise Telepresence Market Segments, Multi Screen Conference, Single Screen Conference, and Desktop Shipped Units and Dollars, Worldwide, 2001 to 2016 Table Telepresence Immersive Market Shares, Dollars, Worldwide, First Three Quarters 2010 Figure Cisco TelePresence Simulates Face-to-Face Interaction Table Teliris Telepresence Supplier Key Solution Elements Figure Teliris Interact Touch Table Managing Multiple Images Figure Immersive Telepresence Equipment Shipments, Market Forecasts Dollars, Table Enterprise Immersive Telepresence Market Segments, Multi Screen Conference Shipped Units and Dollars, Worldwide, 2010 to 2016 Table Telepresence Penetration of Markets Conference Rooms Dollars and Percent, Worldwide, Figure Enterprise Telepresence Market Segments, Single Screen Conference Center Shipped Units and Dollars, Worldwide, 2010 to 2016 Figure Enterprise Telepresence Market Segments, Desktop Shipped Units and Dollars, Worldwide, 2010 to 2016 Table PC Telepresence Market Forecasts, Units and Dollars, Worldwide, Table Telepresence Use Across Vertical Markets Table Telepresence Enterprise Executive Use Table Telepresence Market Industry Segments, Percent, Worldwide, Table Telepresence Market Industry Segments, Dollars, Worldwide, Table Telepresence Connectivity Market Shares, Worldwide, 2009 and First Three Quarters 2010 Figure Immersive Telepresence Managed Services and User Group, Call Connections, Market Forecasts Dollars, Table Telepresence Immersive Managed and Pay per Use Services

23 Market Forecasts Dollars, Table Telepresence Managed Services Providers Table TelePresence Enabled Services Benefits Table Telepresence System Capabilities Table Significant Telepresence Solutions Aspects Table Leading Consumer Robot Telepresence Market Participants, Figure Worldwide Telepresence Robot Market Forecasts, Dollars, Table Worldwide Telepresence Robotic Web Cam Market Forecasts, External PC, Social Networking, Security, and Consumer Units and Dollars Figure Worldwide WebCam Shipments Market Shares, 2008 Table WebCam Security Market Driving Forces Figure Worldwide Security Externally Connected PC WebCam Shipments Market Shares, Dollars, 2008 Table Worldwide Web Cam Market Forecasts, External PC, Social Networking, Security, and Embedded Laptop, Units and Dollars Table Telepresence ROI Metrics Table 2-41 (Continued) Telepresence ROI Metrics Table ROI Analysis Benefits Figure Worldwide Regional Enterprise Telepresence Shipments Market Segments, Dollars, 2008 Table Worldwide Regional Enterprise Telepresence Shipments Market Segments, Dollars, 2008 Figure Tandberg Revenue Mix by Region Telepresence Product Description Table Selected Telepresence Products

24 Figure Premier Fully Immersive Telepresence Solution Table Polycom Telepresence Functions to Increase Organizational Productivity Table Polycom Immersive Telepresence Solutions Table 3-4a 3-6 Polycom Room Telepresence Solutions Figure Polycom Telepresence Multipurpose Solution Figure Polycom Global Telepresence System Table Polycom Personal Telepresence Solutions Table Cisco TelePresence Portfolio System Components Table Cisco TelePresence Portfolio System Integration Table Cisco TelePresence System 1300 Series Functions Table Cisco TelePresence Advantages Figure Cisco / Tandberg Telepresence Servers Figure 3-12 (Continued) 3-26 Cisco / Tandberg Telepresence Servers Figure 3-12 (Continued) 3-27 Cisco / Tandberg Telepresence Servers Figure 3-12 (Continued) 3-28 Cisco / Tandberg Telepresence Servers Figure 3-12 (Continued) 3-29 Cisco / Tandberg Telepresence Servers Figure 3-12 (Continued) 3-30 Cisco / Tandberg Telepresence Servers Table Cisco Telepresence Positioning Table Cisco TelePresence: Full Spectrum Functionality Addresses Multiple Requirements Figure Cisco TelePresence Supports Collaborating Globally Figure Cisco TelePresence Settings Figure Cisco TelePresence End Point Settings - Immersive Figure Cisco TelePresence Settings - Multipurpose Figure Tandberg Total Telepresence Provides An Integrated Solution For Supporting Collaboration Figure Tandberg s Total Telepresence

25 Figure Tandberg s Fashion Design Telepresence Figure HP Halo Collaboration Studio Table HP Halo Collaboration Meeting Room Standard Features and Services Table 3-23(Continued) 3-47 HP Halo Collaboration Meeting Room Standard Features and Services Table 3-23 (Continued) 3-48 HP Halo Collaboration Meeting Room Standard Features and Services Figure HP Halo Collaboration Studio Tiers of Support Figure HP Halo Bilingual Collaboration Studio Table Logitech / LifeSize Telepresence Table Logitech (Nasdaq) / LifeSizeProduct ROI Table LifeSize Telepresence Benefits Table Sony TelePresence Products Components Figure Sony TelePresence Product Table Sony TelePresence Features Figure Sony TelePesence Table Avistar C3 Telepresence Key Features Table Avistar Solution Benefits Table Avistar C3 Telepresence Functions Table BrightCom Lumina Telepresence Features Table Brightcom Roomvideo Conference Components Table BrightCom'sVisual Collaboration Server (VCS) Features Table Brightcom ClearView Desktop HD Conferencing Table Brightcom Desktop Video Conferencing Table Cisco / Tandberg intouch Telepresence Functions Table Cisco / Tandberg EX90 Desktop Telepresence features Figure Cisco / Tandberg EX90 Desktop Telepresence for Managers Figure Cisco / Tandberg EX90 Desktop Telepresence for

26 The Line of Business Collaboration Figure Cisco / Tandberg Telepresence Video Conferencing Table Tandberg Telepresence T3 Telepresence T1 Features Table Cisco / Tandberg Movi Functions Table Cisco TelePresence: Collaboration Table VidyoCast Suite Components Figure HP Avistar C3 Integrator Table HP Avistar C3 Integrator Benefits Figure Avistar C3 Tunnel Table Avistar C3 Tunnel Benefits Figure NEC VMeet Features Figure NEC VMeet Conferencing Figure NEC VMeet Table NEC VMEET Components Figure Skype Free Cideo Conferencing in HD Telepresence Technology Table Technologies Supporting Telepresence Table Telepresence Capable Systems Requirements Table Multi-Codec Systems Components Table 4-3 (Continued) 4-4 Multi-Codec Systems Components Table Benefits of a Telepresence Platform Table Video sub-systems And The Telepresence Operating System Table Telepresence Solution Issues Table Telepresence End-User Benefits Table

27 Telepresence Features Table Teelepresence Standards Table Telepresence Applications Targeted Figure Telepresence Session Control and Media Switching Figure Telepresence Platform Solutions Figure Low Latency H.264 Video Table Technical Requirements For Secure Intercompany Telepresence Table Video Standards Table Tandberg Codec C60 is the 1080p HD video collaboration engine. Table Tandberg Codec C60 is the 1080p HD video collaboration engine Features Figure Tandberg Codec C60 i Table Tandberg Codec C60 Technology Table 4-18 (Continued) 4-32 Tandberg Codec C60 Technology Table Hai1000 Features Figure HaiVision MAKO-HD TelePresence Codec Telepresence Company Profiles Table BrightComâ s Integrated Video And Data Solutions Table Cisco Managed and Hosted Telepresence Fucntions Table Fujitsu CentraSite SOA Product Suite Features Table 5-3 (Continued) 5-28 Fujitsu CentraSite SOA Product Suite Features Table Fujitsu CentraSite SOA Management Information Table Google Apps Functions Table Google PageRank Search Technology Table Google Hypertext-Matching Analysis Search Technology Figure

28 Life span of a Google query Figure 5-8 (Continued) 5-40 Life span of a Google query Table Google AdSense Positioning Table HP Expanded Readiness Assessment Services Table HP Cloud Assure Functions Table HP Cloud Assures Types Of Cloud Service Environments Supported Table HP SaaS Portfolio Partner Positioning: Table Hewlett Packard Product and Services Positioning Table Hewlett Packard Global Positioning Table Hewlett Packard Tower Software Global, Vertical Markets Table Hewlett Packard Tower Software Global, Reducing Risk During Litigation Table Hewlett Packard Tower Software Microsoft Office Documents Table Hewlett Packard Tower TRIM Context Features Overview Table Huawei Value-Added Services solutions Table Huawei Value-Added Services Solutions Benefits Figure IBM SMB Partner Go to Market Approach Table IBM Strategic Priorities Figure LG-Ericsson Strategic Positioning Table LG-Ericsson Target Markets Table Microsoft Windows Embedded Compact 7 Capabilities Table Microsoft Dynamics GP Customer References Table 5-27 (Continued) Microsoft Dynamics GP Customer References Table 5-27 (Continued) Microsoft Dynamics GP Customer References Table Functions in Microsoft Dynamics GP Table Capabilities in Microsoft Dynamics GP: Table Microsoft Response to Security Vulnerabilities

29 Table Musion Eyeliner TelePresence Benefits Figure NEC Advances Toward a Sustainable Society Figure NEC Integrated Control Technology Figure NEC's Brand Statement Figure NEC Profile Table Drivers For The Adoption Of Polycom UC Solutions Table Polycom Strategic Initiatives To Capture The Collaboration Market Opportunity Figure Telepresence Tech Manufacturing

30 ABOUT THE COMPANY WINTERGREEN RESEARCH, RESEARCH STRATEGY IDENTIFIES MARKET TRENDS THROUGH READING MARKET MATERIALS AND INTERVIEWING OPINION LEADERS. WINTERGREEN RESEARCH TEAM WORKS TO GATHER PRIMARY INFORMATION FROM COMPANY INTERVIEWS, INDUSTRY MATERIALS, AND COMPANY DOCUMENTS TO WRITE MARKET RESEARCH STUDIES FROM AN INDEPENDENT PERSPECTIVE. THE ABILITY, TO THINK ABOUT MARKET TRENDS IS ENHANCED BY DOING IT OVER AND OVER FOR MANY DIFFERENT MARKETS. THAT IS WHAT WINTERGREEN RESEARCH IS ALL ABOUT: READING AND THINKING IS AN ESSENTIAL ASPECT OF COMPETITIVE ANALYSIS. TALKING TO OPINION LEADERS IS AN ESSENTIAL ASPECT OF PRODUCING GOOD, RELIABLE, INDEPENDENT DATA. BY READING THE ELECTRONIC EQUIVALENT OF 40 FEET OF PAPER FOR EACH STUDY, WINTERGREEN RESEARCH SENIOR ANALYSTS CAN LEARN A LOT MORE ABOUT MARKETS. IDENTIFICATION OF MARKET TRENDS IS A HIGH PRIORITY AT WINTERGREEN RESEARCH. AS WITH THE VALUE PROPOSITION FOR COMPETITIVE ANALYSIS COMING FROM GETTING PRIMARY INPUT FROM A RANGE OF INDUSTRY PARTICIPANTS AND OBSERVERS. WINTERGREEN RESEARCH, FOUNDED IN 1985, PROVIDES STRATEGIC MARKET ASSESSMENTS IN TELECOMMUNICATIONS, COMMUNICATIONS EQUIPMENT, HEALTH CARE, INTERNET AND ADVANCED COMPUTER TECHNOLOGY. INDUSTRY REPORTS FOCUS ON OPPORTUNITIES THAT EXPAND EXISTING MARKETS OR DEVELOP MAJOR NEW MARKETS. THE REPORTS ASSESS NEW PRODUCT AND SERVICE POSITIONING STRATEGIES, NEW AND EVOLVING TECHNOLOGIES, AND TECHNOLOGICAL IMPACT ON PRODUCTS, SERVICES, AND MARKETS. MARKET SHARES ARE PROVIDED. LEADING MARKET PARTICIPANTS ARE PROFILED, AND THEIR MARKETING STRATEGIES, ACQUISITIONS, AND STRATEGIC ALLIANCES ARE DISCUSSED. THE PRINCIPALS OF WINTERGREEN RESEARCH HAVE BEEN INVOLVED IN ANALYSIS AND FORECASTING OF INTERNATIONAL BUSINESS OPPORTUNITIES IN TELECOMMUNICATIONS AND ADVANCED COMPUTER TECHNOLOGY MARKETS FOR OVER 30 YEARS.

31 ABOUT THE PRINCIPAL AUTHORS ELLEN T. CURTISS, TECHNICAL DIRECTOR, CO FOUNDER OF WINTERGREEN RESEARCH, CONDUCTS STRATEGIC AND MARKET ASSESSMENTS IN TECHNOLOGY BASED INDUSTRIES. PREVIOUSLY SHE WAS A MEMBER OF THE STAFF OF ARTHUR D. LITTLE, INC., FOR 23 YEARS, MOST RECENTLY AS VICE PRESIDENT OF ARTHUR D. LITTLE DECISION RESOURCES, SPECIALIZING IN STRATEGIC PLANNING AND MARKET DEVELOPMENT SERVICES. SHE IS A GRADUATE OF BOSTON UNIVERSITY AND THE PROGRAM FOR MANAGEMENT DEVELOPMENT AT HARVARD GRADUATE SCHOOL OF BUSINESS ADMINISTRATION. SHE IS THE AUTHOR OF RECENT STUDIES ON WORLDWIDE TELECOMMUNICATIONS MARKETS, THE TOP TEN INTERNET EQUIPMENT COMPANIES, THE TOP TEN CONTRACT MANUFACTURING COMPANIES, AND THE TOP TEN TELECOMMUNICATIONS MARKET ANALYSIS AND FORECASTS. SUSAN EUSTIS, PRESIDENT, CO FOUNDER OF WINTERGREEN RESEARCH, HAS DONE RESEARCH IN COMMUNICATIONS AND COMPUTER MARKETS AND APPLICATIONS. SHE HOLDS SEVERAL PATENTS IN MICROCOMPUTING AND PARALLEL PROCESSING. SHE HAS THE ORIGINAL PATENTS IN ELECTRONIC VOTING MACHINES. SHE HAS NEW PATENT APPLICATIONS IN FORMAT VARYING, MULITPROCESSING, AND ELECTRONIC VOTING. SHE IS THE AUTHOR OF RECENT STUDIES OF THE SERVICES ORIENTED ARCHITECTURE, CONTENT MANAGEMENT, MID SIZE BUSINESS MIDDLEWARE, WORLDWIDE ENERGY MARKETS, SOLAR UTILITY MARKETS, SOLAR TECHNOLOGY MARKETS, THIN FILM BATTERY MARKETS, WEBCAM MARKETS, REGIONAL BELL OPERATING COMPANIES' MARKETING STRATEGIES, INTERNET EQUIPMENT, BIOMETRICS, A STUDY OF INTERNET EQUIPMENT, WORLDWIDE TELECOMMUNICATIONS EQUIPMENT, TOP TEN TELECOMMUNICATIONS, DIGITAL LOOP CARRIER, WEB HOSTING, WEB SERVICES, NANOTECHNOLOGY, AND APPLICATION INTEGRATION MARKETS. MS. EUSTIS IS A GRADUATE OF BARNARD COLLEGE.

32 Return To: ORDER FORM WinterGreen Research, Inc. 6 Raymond Street Lexington, MA USA Phone: (781) Fax: (781) or (781) PLEASE ENTER MY ORDER FOR: Telepresence Market Shares, Strategies, and Forecasts, Nanotechnology, Worldwide, ALL REPORTS ARE AVAILABLE IN EITHER PRINT OR PDF- PDF PRINT ENCLOSED IS MY CHECK FOR $3,500 FOR SINGLE COPY, $7,000 FOR WEB SITE POSTING PLEASE BILL MY COMPANY USING P.O. NUMBER PLEASE CHARGE MY MASTERCARD/VISA/AMERICAN EXPRESS CARD NUMBER EXP. DATE If charging to a Credit card you may the order form, but not the card information Fax or Call with credit card information - Do not send card number as - You may send the order as or using the Web site shopping cart. NAME TITLE SIGNATURE COMPANY DIVISION ADDRESS CITY STATE / ZIP TELEPHONE FAX PLEASE NOTE: RESIDENTS OF MASSACHUSETTS AND CONNECTICUT MUST INCLUDE APPROPRIATE SALES TAX SUBSCRIBERS OUTSIDE THE UNITED STATES MUST PROVIDE PREPAYMENT IN U.S. FUNDS

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