# 2. [ONLY ASKED IF HAVE CHILDREN, NATL N=704, N=130] How many children do you have?

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1 NORTHEASTERN UNIVERSITY - INNOVATION IN HIGHER EDUCATION SURVEY TOPLINES National Phone Sample of American Adultss Ages 18+ (N=1,001) Online Oversample of American Adults Ages (N=250) (Margin of Error for National Sample of N = 1,000 is +/-3.1% in 95 out of 100 cases) National Sample Conducted October 13-18, 2012 via Landline and Cell Phone Oversample Conducted October 16-19, 2012 via Internet 18-30yrs Segment (below) from Online and Phone Samples (N=409) 1. Regarding children, which of the following applies to you? 28% 31% I have one or more children under age 18 44% * I have one or more adult children age 18 or over 14% 51% I have no children but plan to in the future 14% 16% I have no children and don t plan to have children in the future 1% 1% Don t know / refused 2. [ONLY ASKED IF HAVE CHILDREN, NATL N=704, N=130] How many children do you have? 97% 100% 1-6 2% * [ONLY ASKED IF HAVE CHILDREN AGE 18 OR OVER, NATL N=437] How many of your children attend or have attended a college or university? NATL 17% None 28% One 31% Two 14% Three 7% Four 3% Five or More 1% Don t know / refused 4. [ONLY ASKED IF HAVE CHILDREN UNDER AGE 18, NATL N=278, N=128] How likely do you think it is that your child / children will go to college in the future? 80% 72% Extremely likely 14% 23% Somewhat likely 2% 1% Not very likely 2% -- Not at all likely 2% 4% Don t know / refused NOTE: Due to rounding, Totals may not necessarily equal sums. 1

2 5. Overall, how would you rate the current state of higher education in America? Is it 9% 6% Excellent 42% 44% Good 32% 37% Fair 14% 11% Poor 3% 2% Don t know / refused 6. [ONLY ASKED OF HALF SAMPLE A, NATL N=485, N=207] What is the main reason you think higher education in America is (EXCELLENT / GOOD / FAIR / POOR)? (CODED FROM VERBATIMS PERCENTAGES MAY ADD UP TO MORE THAN 100% DUE TO MULTIPLE MENTIONS BY INDIVIDUAL RESPONDENTS) 28% 28% POSITIVE 7% 7% More opportunities 5% 6% General positive 4% 2% Leads to good jobs / better pay 3% 5% Better life skills / prepared for real world 3% 1% Get an education 3% 3% To find a job 2% 1% Good teachers / professors 1% 1% For learning / to get an education 1% 1% Better schools 1% -- The overall experience 21% 22% Neutral 4% 7% Accessibility / availability 3% 3% General neutral 2% -- Other countries 2% 4% Student loans /financing 2% -- Teachers / professors-general 2% * Prior family experience 1% 1% Quality-general 1% * Liberal Arts 1% 1% Quality of teachers / professors 1% 1% Funding 1% 1% Standards * -- Diversity * 1% Varies by state * 1% Textbooks * Technology NOTE: Due to rounding, Totals may not necessarily equal sums. 2

3 34% 38% Negative 15% 19% Cost too much / tuition too high 7% 6% General negative 3% 3% Difficult to get a job 2% 3% Bad teachers / professors 2% 1% Not practical 2% 1% Poor students 1% 1% Students drop out 1% * Greed / profit 1% -- Politics / political 1% -- Liberal 1% 2% Low standards * 1% The economy * -- Tenure 10% 7% Other 7% 7% Don t know / refused And, generally speaking, how much do you trust information you hear, see or read from each of the following people? Do you trust it a Great Deal, Somewhat, Not Very Much, or Not at All? TOTAL TOTAL NOT GREAT SOMEWHAT NOT VERY NOT AT DK / GREAT DL VERY MUCH DEAL MUCH ALL REF / SMWHT / NOT AT ALL 7. College / University Professors NATL 81% 15% 29% 52% 10% 5% 4% % 11% 43% 45% 8% 3% * 8. College University Presidents and Deans NATL 74% 22% 17% 57% 14% 8% 4% % 19% 26% 56% 14% 4% Elected Public Officials NATL 51% 48% 3% 48% 26% 22% 1% % 52% 10% 38% 38% 14% Leaders of Major Corporations NATL 54% 44% 6% 48% 29% 15% 3% % 47% 12% 40% 34% 13% 1% NOTE: Due to rounding, Totals may not necessarily equal sums. 3

4 11. In recent years, the number of people graduating from college has decreased and last year also showed a decline in the number enrolling in college. Do you think America can remain globally competitive if these trends continue into the future? 21% 32% Yes 75% 67% No 4% 1% Don t know / refused 12. Which of the following statements comes closest to your view: College graduates who enter the workforce today are 63% 62% More well-rounded and better prepared to meet challenges than non-college graduates 30% 37% No Equally trained and prepared to succeed in the workforce as non-college graduates 6% 1% Don t know / refused How important would you say a college education is for TOTAL TOTAL EXT/VERY NOT VERY/ EXTREMELY VERY SOMEWHAT NOT VERY NOT AT ALL DK / IMP AT ALL IMP IMPORTANT IMPORTANT IMPORTANT IMPORTANT IMPORTANT REF 13. Finding a good job NATL 75% 4% 35% 41% 19% 3% 2% 1% % 4% 43% 30% 24% 4% * Being able to keep a good job NATL 66% 8% 28% 38% 26% 5% 3% 1% % 11% 34% 32% 23% 8% 3% Getting promoted or advancing your career NATL 74% 5% 34% 40% 20% 3% 1% 1% % 5% 42% 33% 20% 4% 1% * 16. Having job mobility and success throughout life NATL 74% 4% 34% 41% 21% 2% 2% 1% % 6% 36% 34% 24% 4% 2% -- NOTE: Due to rounding, Totals may not necessarily equal sums. 4

5 How much you agree or disagree with each of the following statements? TOTAL TOTAL STRONGLY AGREE NEUTRAL DISAGREE STRONGLY DK / AGREE DISAGREE AGREE DISAGREE REF 17. A college education paves the way to move up the social and professional ladder NATL 86% 10% 32% 54% 4% 9% 2% * % 9% 32% 57% 2% 8% 2% College is important for personal development, like meeting new people from diverse backgrounds and branching out NATL 86% 11% 38% 48% 4% 9% 2% * % 12% 41% 46% 1% 10% 2% College provides important intellectual benefits, like critical thinking and new ways to analyze information NATL 88% 8% 38% 50% 3% 7% 1% 1% % 9% 40% 51% 1% 6% 3% An important part of college is the opportunity to study or work abroad and gain a global perspective NATL 74% 19% 23% 51% 6% 17% 2% 1% % 22% 28% 48% 1% 20% 2% 1% 21. College teaches financial skills for the working world and everyday life NATL 66% 27% 15% 50% 6% 23% 4% 1% % 28% 24% 45% 2% 21% 6% 1% 22. The American Dream has been described as the opportunity to go as far as your talents and hard work will take you and to live better than your parents. How important do you think a college education is for achieving the American Dream today? 30% 33% Extremely Important 40% 33% Very Important 24% 27% Somewhat Important 3% 5% Not Very Important 2% 2% Not At All Important 1% * Don t know / refused 70% 66% TOTAL EXT/VERY IMPORTANT 5% 6% TOTAL NOT VERY/AT ALL IMPORTANT 23. Would you say that achieving a college degree is more or less important today than it was for your parents generation? 75% 66% More Important 11% 16% Less Important 13% 18% Equally Important 1% -- Don t know / refused NOTE: Due to rounding, Totals may not necessarily equal sums. 5

6 24. And, would you say there are greater or fewer opportunities to achieve a college education today than there were for your parents generation? 66% 64% Greater opportunities 20% 18% Fewer opportunities 11% 18% About the same amount of opportunities 3% * Don t know / refused 25. When today s children are of college age, do you think they will have greater or fewer opportunities to attend college than you did? 45% 44% Greater opportunities 32% 23% Fewer opportunities 20% 31% About the same amount of opportunities 4% 2% Don t know / refused Now, I'd like to read you from another list of statements. For each one, please tell me how much you agree or disagree with each of the following statements. TOTAL TOTAL STRONGLY AGREE DISAGREE STRONGLY DK / AGREE DISAGREE AGREE DISAGREE REF 26. The U.S. higher education system helps develop our future leaders NATL 86% 13% 26% 60% 11% 2% 1% % 10% 30% 61% 7% 2% The U.S. higher education system attracts the best and brightest from around the world NATL 77% 21% 19% 58% 18% 3% 2% % 17% 15% 66% 14% 4% 2% 28. Compared to other countries, America has one of the best education systems in the world NATL 61% 36% 16% 45% 28% 7% 3% % 41% 15% 39% 32% 9% 4% 29. How would you rate the job the higher education system in this country is currently doing in terms of providing value for the money spent by students and their families? 5% 8% Excellent 34% 34% Good 39% 41% Fair 21% 17% Poor 1% -- Don t know / refused NOTE: Due to rounding, Totals may not necessarily equal sums. 6

7 39. [ONLY ASKED OF THOSE WHO ATTENDED COLLEGE, N=692, N=279] Regarding your personal experience - when thinking about the costs and benefits, was college a good investment for you? 83% 76% Yes 16% 24% No 1% * Don t know / refused 40. [ONLY ASKED OF THOSE WHO ATTENDED COLLEGE, N=692, N=279] Do you feel that the burden of college costs for you was 42% 34% Very worthwhile; the payback substantially outweighs the burden 37% 41% Reasonable; the costs and benefits are equivalent 19% 26% Excessive; the financial burden outweighs the benefits 2% -- Don t know / refused 41. Did you or any of your close friends or family members decide to postpone or not go to college because the costs were too high? 49% 64% Yes 49% 35% No 2% 1% Don t know / refused NOTE: Due to rounding, Totals may not necessarily equal sums. 7

8 In your view - how big of an obstacle is each one of the following to obtaining a college degree? TOTAL TOTAL NOT VERY SOMEWHAT NOT VERY NOT AN DK / VERY/ VERY BIG BIG BIG BIG OBSTACLE REF SMWT BIG / NOT OBST 42. Paying for college, including the cost of tuition, living expenses and books NATL 86% 13% 60% 26% 6% 7% 1% % 11% 64% 25% 7% 4% Balancing college with family and work commitments NATL 72% 27% 36% 36% 13% 14% 1% % 21% 38% 41% 16% 6% * 44. Navigating the financial aid process, including figuring out the best loan options and how much you will owe NATL 74% 23% 40% 34% 11% 12% 3% % 17% 40% 43% 11% 6% * 45. Getting the right information about different types of schools and programs and finding the best fit for you NATL 57% 42% 25% 32% 17% 24% 1% % 34% 28% 38% 22% 12% Having enough time required to get a college degree NATL 62% 38% 25% 37% 16% 21% 1% % 27% 31% 42% 20% 7% -- Thinking about emerging economies, such as China, India and Brazil, and mature economies such as Japan and many nations in the European Union, how do you think the U.S. ranks in terms of quality for each of the following TOTAL TOTAL AHEAD AHEAD BEHIND BEHIND DK / AHEAD BEHIND OF ALL OF MOST MOST ALL REF 47. Colleges and research universities NATL 75% 20% 15% 60% 17% 3% 5% % 25% 18% 56% 22% 3% 2% 48. Government institutions ONLINE 65% 26% 13% 52% 22% 4% 9% % 28% 17% 52% 23% 5% 3% 49. Businesses and corporations ONLINE 67% 27% 12% 55% 25% 2% 6% % 27% 15% 56% 23% 4% 1% 50. Banks and financial institutions ONLINE 66% 25% 12% 53% 21% 4% 10% % 29% 15% 54% 25% 4% 2% NOTE: Due to rounding, Totals may not necessarily equal sums. 8

9 Please indicate the extent to which you agree or disagree with each of the following statements: TOTAL TOTAL STRONGLY AGREE NEUTRAL DISAGREE STRONGLY DK / AGREE DISAGREE AGREE DISAGREE REF 51. Our government needs to invest more in America s higher education system NATL 81% 16% 41% 39% 3% 11% 5% 1% % 11% 49% 38% 1% 9% 2% Cuts in funding to public universities and colleges have lowered our country s standing as a global leader in education NATL 66% 27% 23% 43% 5% 22% 5% 2% % 19% 34% 44% 2% 16% 3% 1% 53. The US higher education system needs to change to remain competitive with other countries around the world NATL 83% 11% 34% 49% 4% 10% 1% 2% % 9% 43% 47% 1% 9% 1% To recruit the best talent, American colleges and universities should give financial aid to deserving international students NATL 49% 42% 14% 34% 8% 30% 12% 1% % 31% 23% 44% 2% 24% 7% 1% 55. To remain globally competitive, our government should grant visas to international students that graduate college in the US so they can remain in the country and work here NATL 64% 27% 22% 43% 7% 18% 9% 2% % 22% 28% 46% 3% 15% 6% 1% 56. Which, if any, of the following applies to you? I have taken 31% 26% A course through my employer to develop a specialization or expertise 30% 38% A course on my own to develop my technical or applied skills 20% 32% A course to develop my own, non-work related interests 11% 23% A free online course 15% 34% An online course that I paid for 29% 10% Don t know / refused NOTE: Due to rounding, Totals may not necessarily equal sums. 9

10 Some colleges and universities are developing new ways to educate students and prepare them for the workforce. From the list below, please indicate how important you think each of the following is for US colleges and universities to focus on: TOTAL TOTAL EXT/VERY NOT VERY/ EXTREMELY VERY SOMEWHAT NOT VERY NOT AT ALL DK / IMP AT ALL IMP IMPORTANT IMPORTANT IMPORTANT IMPORTANT IMPORTANT REF 57. Granting certifications or credit for prior experience, including previous work experience NATL 60% 8% 21% 39% 31% 5% 2% 1% % 7% 27% 35% 30% 5% 2% Teaching students about entrepreneurship, including how to start their own businesses NATL 69% 7% 27% 41% 24% 6% 1% 1% % 8% 31% 36% 24% 6% 2% * 59. Integrating education programs with practical experience, such as internships with employers NATL 77% 3% 33% 44% 19% 2% 1% 1% % 2% 42% 39% 16% 2% * * 60. Providing more ways to attend classes, including from regional or satellite campus locations and online NATL 66% 8% 27% 39% 26% 6% 2% 1% % 5% 29% 34% 32% 5% * Shortening the time required to earn a degree so students can graduate in 3 years NATL 38% 31% 15% 22% 30% 21% 11% 2% % 21% 27% 22% 29% 17% 3% 1% 62. Providing opportunities for working professionals to gain new skills to re-enter the workforce NATL 80% 3% 32% 47% 17% 2% 1% 1% % 4% 34% 41% 20% 4% 1% 1% 63. Replacing introductory-level courses with online courses of similar quality at a lower cost NATL 50% 15% 20% 31% 33% 10% 4% 2% % 15% 28% 30% 28% 12% 2% * 64. Granting degrees to students who design their own courses of study through high quality, open online courses NATL 37% 24% 12% 25% 35% 17% 7% 4% % 19% 18% 26% 36% 15% 4% 1% 65. Reducing tuition costs for students who spend two years working in public service NATL 67% 9% 28% 39% 23% 6% 3% 1% % 6% 35% 33% 25% 5% 1% 1% NOTE: Due to rounding, Totals may not necessarily equal sums. 10

11 Some programs offer online degrees by taking college-level courses on the internet, rather than in-person classes in a traditional classroom setting. Do you think an online college degree TOTAL TOTAL STRONGLY AGREE NEUTRAL DISAGREE STRONGLY DK / AGREE DISAGREE AGREE DISAGREE REF 66. Provides a similar quality of education as compared to traditional colleges or universities NATL 49% 42% 11% 37% 6% 30% 12% 3% % 36% 22% 39% 3% 27% 9% Is more practical and feasible than a traditional college degree these days NATL 56% 34% 14% 42% 8% 27% 7% 3% % 25% 23% 48% 3% 20% 6% * 68. Will be just as recognized and accepted among employers as a traditional college degree in the near future (next 5-7yrs) NATL 53% 39% 13% 40% 6% 28% 10% 3% % 31% 24% 43% 2% 24% 6% * Today, some colleges offer cooperative education programs in which students alternate semesters of academic study with semesters of full-time paid employment through work internships in their chosen fields. Participating students spend up to half of their college experience working in real-world jobs. Do you think this type of cooperative learning involving a mix of classroom and work during college TOTAL TOTAL STRONGLY AGREE NEUTRAL DISAGREE STRONGLY DK / AGREE DISAGREE AGREE DISAGREE REF 69. Helps students develop more applied skills and real world experience NATL 88% 7% 39% 49% 3% 5% 1% 2% % 6% 49% 43% 2% 5% 1% Develops candidates who are better prepared for the real-world NATL 88% 7% 39% 49% 3% 5% 2% 2% % 7% 46% 46% 1% 6% 2% * 71. Is a good way to help students find the right career path for them NATL 90% 6% 38% 52% 3% 5% 1% 2% % 4% 46% 48% 2% 4% Is not applied enough to provide real-world benefits NATL 64% 25% 19% 44% 6% 22% 3% 5% % 41% 17% 39% 2% 33% 8% 1% 73. Better prepares graduates to find employment in today s job market NATL 88% 8% 39% 48% 3% 6% 2% 2% % 6% 46% 47% 1% 5% * -- NOTE: Due to rounding, Totals may not necessarily equal sums. 11

12 ONLINE-ONLY QUESTIONS O1. Who do you think would step into the workforce and do a better job someone with a college degree but no full-time work experience or someone with no college degree but some work experience? % College degree but no full-time work experience 55% No college degree but some work experience O2. [ONLY ASKED OF THOSE WHO HAVE CHILDREN, N=184] Would you have opted to spend 1 to 2 years working in public service if, in return, you received a reduction in the cost of your college tuition? % Yes 28% No Some colleges offer hybrid programs that provide a mix of online and in-person instruction. Do you think hybrid programs involving both online and in-person instruction TOTAL TOTAL STRONGLY AGREE NEUTRAL DISAGREE STRONGLY AGREE DISAGREE AGREE DISAGREE O3. Provide more benefits to students than online courses alone % 4% 42% 42% 12% 4% -- O4. Are a good way to provide more flexibility and choice for students % 1% 41% 43% 15% 1% -- O5. Provide greater access to college for more students % 5% 36% 47% 12% 3% 1% O6. Are a good option for working people interested in going back to school % 2% 43% 44% 11% 1% 1% O7. Some colleges offer a no-frills program, which gives students access to classes, courses, and faculty at a reduced price. These no-frills programs do not include extras such as the ability to live in dorms and the use of college facilities like the gym. Do you think this type of no frills educational program would have been a good option for you? % Yes 27% No NOTE: Due to rounding, Totals may not necessarily equal sums. 12

13 O8. [ONLY ASKED OF HALF SAMPLE B, N=125] What are some ways that you think higher education in America can be improved? (CODED FROM VERBATIMS PERCENTAGES MAY ADD UP TO MORE THAN 100% DUE TO MULTIPLE MENTIONS BY INDIVIDUAL RESPONDENTS) % Lower cost 12% Better teachers 12% More funding / financial aid 5% Raise standards 3% Class size / ratio 3% Improve earlier education 3% Technology 2% Less testing 23% Other O9. [ONLY ASKED OF HALF SAMPLE A WHO SAY COLLEGE MORE / LESS IMPORTANT TODAY THAN FOR PARENTS GENERATION, N=100] Why do you say that a college degree is (MORE / LESS) important today than in the past? (CODED FROM VERBATIMS PERCENTAGES MAY ADD UP TO MORE THAN 100% DUE TO MULTIPLE MENTIONS BY INDIVIDUAL RESPONDENTS) % MORE IMPORTANT 31% Degrees are more required 14% Job market / competition 10% Better / good paying jobs require a degree 6% Due to bad economy 4% Need a degree to land most basic job 4% Advanced technology 3% Harder to find a job 9% LESS IMPORTANT 5% More people have a degree / easier to get a degree 2% Degrees are no longer required 2% Employers no longer looking for degrees 20% Other NOTE: Due to rounding, Totals may not necessarily equal sums. 13

14 O10. [ONLY ASKED OF HALF SAMPLE B WHO SAY GREATER / FEWER OPPORTUNITIES TODAY THAN DURING PARENTS GENERATION, N=100] Why do you say there are (greater / fewer) opportunities to achieve a college education today than in the past? (CODED FROM VERBATIMS PERCENTAGES MAY ADD UP TO MORE THAN 100% DUE TO MULTIPLE MENTIONS BY INDIVIDUAL RESPONDENTS) % GREATER OPPORTUNITIES 21% More schools / online schools 17% More student loans / assistance 10% More opportunities 5% More scholarships 1% Technology 17% FEWER OPPORTUNITIES 14% Cost too much 4% The economy 7% MISCELLANEOUS 5% It's needed / required to get a job 2% Competition 22% Other 4% Don t know / refused O11. Would you enroll in an all online university if the quality of education was comparable to traditional, in-classroom college program and the cost was half as much? % Yes 25% No NOTE: Due to rounding, Totals may not necessarily equal sums. 14

15 DEMOGRAPHICS AND BACKGROUND 1. Gender 48% 48% Male 52% 52% Female 2. What is your current age? 20% 93% % 7% % % % % % 100% % 0% In which state do you currently reside? 23% 23% Deep South 6% 6% Great Plains 12% 12% Mid Atlantic 7% 7% Mountain 11% 11% Northeast 9% 9% Outer South 16% 16% Pacific 17% 17% Upper Midwest 4. Which of the following best describes your current employment status? 44% 41% Employed full-time 12% 17% Employed part-time 23% * Retired 6% 21% Student 5% 9% Homemaker 6% 11% Unemployed and looking for work 4% 2% Unemployed but not looking for work 1% -- Don t know / refused NOTE: Due to rounding, Totals may not necessarily equal sums. 15

17 9. When thinking about political parties TODAY, do you consider yourself a 25% 25% Republican 34% 35% Democrat 33% 35% Independent 9% 5% Don t know / refused 10. On most issues, do you consider yourself to be 23% 27% Liberal 37% 39% Moderate 31% 28% Conservative 9% 6% Don t Know 11. Do you intend to vote in the upcoming presidential election? 88% 76% Yes 9% 13% No 3% 11% Don t Know 12. [ONLY ASKED IF INTEND TO VOTE IN UPCOMING PRESIDENTIAL ELECTION, NATL N=881, N=309] Which presidential candidate do you intend to vote for? 41% 49% Barack Obama 31% 37% Mitt Romney 18% 6% Undecided 2% 1% Someone else 8% 8% Don t know / refused 13. Which of the following statements applies to you? 43% 40% I currently have a valid US Passport 3% 4% I have a valid passport issued by another country 13% 11% I had a passport but it expired 37% 39% I ve never had a passport 4% 5% Don t Know NOTE: Due to rounding, Totals may not necessarily equal sums. 17

18 14. People are often classified in different economic categories. Do you consider yourself to be 2% 3% Upper Class 14% 9% Upper Middle Class 53% 48% Middle Class 19% 28% Lower Middle Class 7% 9% Lower Class 5% 3% Don t know / refused 15. Which of the following categories best applies to your total household income for 2011? 9% 11% Less than \$15,000 15% 23% \$15,000 to less than \$30,000 17% 24% \$30,000 to less than \$50,000 16% 16% \$50,000 to less than \$75,000 12% 11% \$75,000 to less than \$100,000 12% 6% \$100,000 to less than \$200,000 3% 1% \$200,000 or more 15% 7% Don t know / refused 16. For statistical purposes only, what is your main ethnic or racial background? 71% 71% White / Caucasian 10% 10% Hispanic / Latino 10% 10% African-American / Black 1% 1% Asian-American / Asian 1% 1% Native American 7% 4% Don t know / refused NOTE: Due to rounding, Totals may not necessarily equal sums. 18

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