The Evolution of Media Workflows

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1 The Evolution of Media Workflows 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.

2 Agenda AWS Overview Media in the Cloud How Is the Cloud Being Leveraged Today? Trends and Where We Are Headed What s Next? Summary and Key Points

3 About How Amazon did Amazon Web Services Deep experience in building and operating global web scale systems? get into cloud computing?

4 AWS Global Footprint Region South Bend Newark New York (3) London(3) Amsterdam (2) Stockholm Availability Zone Edge Locations Seattle Dublin Tokyo (2) San Jose Palo Alto Hayward Los Angeles (2) Paris (2) Madrid Ashburn(3) Jacksonville Atlanta Milan Frankfurt(3) Seoul Osaka Dallas(2) St. Louis Mumbai Chennai Hong Kong (2) Miami Singapore (2) Sao Paulo Sydney

5 MPAA Security Best Practices AWS alignment to MPAA Security Best Practices reviewed October 2012 Based on AWS Shared Responsibility Model AWS Services In Scope Amazon Elastic Compute Cloud (EC2), Amazon Virtual Private Cloud (VPC), Amazon Simple Storage Service (S3), Amazon Elastic Block Store (EBS), Amazon Relational Database Service (RDS), Amazon DynamoDB, Amazon VM Import, Elastic Load Balancing (ELB), Amazon Identity and Access Management (IAM), Amazon CloudFront, Amazon Glacier, AWS Import/Export, AWS Direct Connect, Amazon Route 53, Amazon Elastic Transcoder, and the supporting data centers Content Types In Scope RAW master, high/low-resolution, watermarked/spoiled, full/partial feature content, stills, clips, frames, shots, sequences, scripts, storyboards, as well as production and post-production deliverable formats in preand post-theatrical release windows

6 Security and Compliance is a Shared Responsibility Customer Facilities Physical security Compute infrastructure Storage infrastructure Network infrastructure Virtualization layer (EC2) Hardened service endpoints Rich IAM capabilities Network configuration Security groups + = OS firewalls Operating systems Applications Proper service configuration Account management Authorization policies Working with the customer, we can achieve systems validated and certified at very high levels that are more secure than traditional systems

7 How Is the Cloud Being Leveraged Today?

8 Many Options for Media Consumers More content choices More devices to consume media Many ways to get the content to devices New experiences

9 Means More Monetization Opportunities, Right?

10 Turns Out There is Massive Complexity

11 But How Do You Enable These? More content choices More devices to consume media Many ways to get the content to devices New experiences

12 But How Do You Enable These? More content choices More devices to consume media Many ways to get the content to devices New experiences

13 But How Do You Enable These? More content choices More devices to consume media Many ways to get the content to devices New experiences

14 But How Do You Enable These? More content choices More devices to consume media Many ways to get the content to devices New experiences

15 Trends and Where Are Things Headed

16 Key Trend #1 Trend: More content and larger content formats leads to ever increasing storage requirements Implication: Managing storage is expensive and complex; the cloud shifts CapEx to OpEx, freeing resources

17 Key Trend #2 Trend: Requirements for processing media at scale will continue to increase Implication: Strategic use of the cloud was a competitive advantage; now it is a core competency

18 Key Trend #3 Trend: Content movement will continue to be the heavy lifting of media workflows Implication: Evolving from content transfer to content access will enable collapse of cost structures

19 What s Next?

20 Shifting the Workflow to the Cloud

21 Physical Requirements HD-SDI Connectivity Between Components Satellite Transmission & IRDs Local SAN Editing Bay HW Transcoder Archive - Tape Drives

22 Bridging Into the Cloud The challenge comes down to bridging these physical world requirements with the virtual world of the cloud?

23 Continuing to Move Up the Workflow Post Production Remote/proxy/rough cut editing Visual effects/vxf Rending Content finishing Dailies Review and Approval End-to-End workflows Content creation & capture through distribution managed in the cloud and fully secured

24 Summary

25 Key Points Use of the cloud for media workflows continues to grow. Cloud storage decisions today can be leveraged over and over again in the future. Today, content moves to get processed. Tomorrow, processing will move to where the content lives. Strategic use of the cloud used to be a competitive advantage, but is now a core competency. The cloud enables you to spend more time on better content and less time worrying about the logistics of growth.

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