The School of Merits

Transcription

1 The School of Merits THE SCHOOL OF MERITS Marketing Department Policy THE SCHOOL OF MERITS MARKETING DEPARTMENT Introduction: THE SCHOOL OF MERITS marketing department is playing major role in reaching the students with its extensive programmes. THE SCHOOL OF MERITS Marketing Department is keen to provide exact and justified information to all the students. We know that the students are more willing to know the future after the courses in terms of getting a job. Once students are satisfied they take decisions whether or not to take admissions on the courses. THE SCHOOL OF MERITS Marketing Team takes every precaution to make sure that students are advised on the appropriate manner. In order to reach the students and stakeholders THE SCHOOL OF MERITS Marketing Department has created an appropriate departmental structure to suit the purpose of serving the students. MARKETING DEPARTMENT STRUCTURE TSM MARKETING DEPARTMENT TSM MARKETING HEAD OFFICE TSM UK & EU Marketing Division TSM International Marketing Division MAH 2013 TSM Policies & Procedure College Marketing Policy Page 1

2 Marketing Objectives: In order to achieve THE SCHOOL OF MERITS s mission, the Marketing Department of THE SCHOOL OF MERITS has engaged to fulfil following objectives: 1. To develop and promote THE SCHOOL OF MERITS's brand by positioning the College as a 'multi-faculty centre of excellence. 2. To keep THE SCHOOL OF MERITS brand as leader of education in the market with a continuing tradition of innovation in research and research led teaching. 3. To protect THE SCHOOL OF MERITS's brand 4. To effectively communicate THE SCHOOL OF MERITS's mission and activities internally 5. To target external audiences to make them part of THE SCHOOL OF MERITS ventures 6. To build a supportive constituency of alumni and friends to benefit from their influence, contacts, expertise and voluntary help 7. To raise charitable income from individuals, trusts, commercial and other sources 8. To strengthen THE SCHOOL OF MERITS's position as a highly selective institution by generating sufficiently large pools of high quality applicants, and by converting them into THE SCHOOL OF MERITS's students 9. To strategically develop and administer student exchange and study abroad programmes in order to advance THE SCHOOL OF MERITS's international objectives. 10. To develop a sense of community, corporate loyalty and responsibility amongst staff & students. 11. To develop and promote multicultural atmosphere by selecting students from different parts of the world where all the students would become mutually a singular body and brand of THE SCHOOL OF MERITS. Responsibility of THE SCHOOL OF MERITS Marketing Department THE SCHOOL OF MERITS marketing department discharges huge responsibility in reaching the students, guardians and above all the stakeholders with THE SCHOOL OF MERITS brands. In doing so THE SCHOOL OF MERITS marketing department fulfils following responsibilities: 1. To make plans and prepare campaigns for THE SCHOOL OF MERITS brand and programmes offered by THE SCHOOL OF MERITS. 2. To Develop and coordinate media coverage for promotional campaigns of THE SCHOOL OF MERITS programmes. 1. To produce following printed promotional material: MAH 2013 TSM Policies & Procedure College Marketing Policy Page 2

3 Higher Education prospectus, Further Education prospectus, Part-time prospectus, Additional marketing materials such as posters and flyers, Student Service booklets, Corporate Newsletter, College Newsletter, Annual report, Other ad hoc publications. 3. To plan, prepare and deliver presentations to Schools and Colleges while conducting international, UK & EU marketing. 4. To organise College events e.g. Graduation Ceremony, Open Days, Advice Sessions, seminars. 5. To plan, prepare and maintain the News/Events section of the College website. 6. To prepare advertisements, press releases, editorial, photo shoots for insertion in local and national press, and other media. 7. To plan, prepare and provide a promotional presence during key enrolment periods for the students, potential students and other visitors. 8. To conduct market research and prepare reports by indicating: Students demands, Current market position of the college, THE SCHOOL OF MERITS s strengths and weaknesses in the market, Recommendations to alleviate weaknesses, above all Supports that they need to conduct effective marketing activities. 9. To conduct appropriate market research in order to find out more marketing areas. 10. To provide information to the senior management of THE SCHOOL OF MERITS in relation to: Students demand forecast Demand change forecast Additional budget Declining programmes Most popular programmes MAH 2013 TSM Policies & Procedure College Marketing Policy Page 3

4 THE SCHOOL OF MERITS Marketing Principles & Policies: 1. THE SCHOOL OF MERITS intends to conduct appropriate research of existing demands of the students and so the marketing department is very much focused in pursuing massive research to understand the demand of the students. 2. The students, guardians and stakeholders have rights to get appropriate information about the courses and programmes offered by THE SCHOOL OF MERITS. So, in principle the marketing department of THE SCHOOL OF MERITS is focused to provide appropriate information that will help the students, guardians and stakeholders to take proper decisions. 3. Communication is very important way to reach the students and other stakeholders of THE SCHOOL OF MERITS. THE SCHOOL OF MERITS Marketing Department is always oriented to make quick response to any queries in just and appropriate manner. 4. While communicating the students, existing and potential, THE SCHOOL OF MERITS marketing Department is required to follow the principles set out as below: No misleading information. No lies or exaggeration. No advance information in any uncertain issue. No reply unless the queries have been fully understood. 5. All the communications and advertisements must be clear, easy, fully explained and informative. The Marketing Department must ensure that all kinds of vagueness and inconsistency are dealt with in the earliest possible time which means that: No communications and advertisements will be sent out without proof reading. No advertisements will be publicised unless those have been checked and approved by senior management of the Marketing Department. 6. All the marketing tolls especially the prospectus must be consistent, updated, well explained, and easy to understand. 7. While planning and preparing the campaign and promotional offer the Marketing Department must ensure that they have avoided exaggeration and only the practical offers and campaigns have been placed. 8. THE SCHOOL OF MERITS Marketing Department must not make any offers or campaigns, which turn out to be anti-competitive. MAH 2013 TSM Policies & Procedure College Marketing Policy Page 4

5 9. While conducting marketing activities in the overseas jurisdiction the THE SCHOOL OF MERITS Marketing Department must ensure that the law and cultures of the concern overseas countries have not been ignored. 10. While conducting marketing in any part of the world THE SCHOOL OF MERITS Marketing Department must not be discriminatory which is based on either of the following: Race Religion Nationality Political belief or ideology Sex Ethnicity and so on. 11. THE SCHOOL OF MERITS is highly student oriented. So, it expects from its Marketing Department that it should only concentrate to the campaign that would serve the students purposes most. 12: Criteria for appointing Agents THE SCHOOL OF MERITS only appoints reputable institutions and individuals as marketing agents to promote ours course to overseas student. All our Overseas Marketing agents have to fulfilled the following requirements: i. Company has to registered with the local authority ii. All agents must comply with both local and international regulations. iii. At least one staff of the agency has to be qualified student consultant. iv. They must have one year consultancy experience in dealing with student enrolment. Conclusion: THE SCHOOL OF MERITS Marketing Department is keen to ensure that all the marketing agents and colleagues are acting in pursuance of the principles and policies as determined by THE SCHOOL OF MERITS marketing department. The quality assurance committee is always after the supporting departments of THE SCHOOL OF MERITS like the marketing department. Date Created: November 2013 Version Number: 1 Created/Revised by: Md Afzal Hossain Position: Principal Approved by: Academic Standards & Policy Committee Next Review Date: January 2015 MAH 2013 TSM Policies & Procedure College Marketing Policy Page 5