GENERAL PRINCIPLES of placing advertisements in Gazeta Wyborcza

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1 1. DECLARATION OF THE PUBLISHER Agora SA, the publisher of Gazeta Wyborcza provides service in placing dimensional ads, lineage ads, death notices and inserts in Gazeta Wyborcza. We ensure the highest quality of services provided to our customers, combined with diligence, professional service and consultancy. For many years we have endeavoured to broaden the scope of our services and to improve their standard, all to fulfil the expectations of our clients. These General Principles, as well as an order or an agreement, are indispensable elements shaping our mutual relations. Their legal formalism has been limited to the minimum in order to stress that our relations are first and foremost based on the top quality of services that we provide to you. We ensure that your satisfaction, expectations and needs are our priorities. Any provisions and rules concerning the services of placing advertisements that we provide to you shall be interpreted in accordance with this declaration. 2. DEFINITIONS The terms used in the General Principles shall be understood in the following way: General Principles these general principles of placing dimensional ads, lineage ads, death notices and inserts in Gazeta Wyborcza; Pu bli sher Ago ra Spółka Akcyjna (Agora Jo int Stock Com pa ny) with the registered office in Warsaw, 8/10 Czer ska stre et, , (the pu bli sher of Ga ze ta Wy bor cza, which also runs the on-line ad service and the recruitment website), registration: District Court for the capital city of Warsaw, XIII Economic Division of the National Court Register, register of entrepreneurs KRS no , NIP ; share capital PLN , paid-in capital PLN ; Advertiser a natural person, legal person or an organizational entity without legal personality, ordering a placement in Gazeta Wyborcza of dimensional ads, lineage ads, death notices and inserts; Ga ze ta Wy bor cza a Polish national daily paper edited by the Publisher, entitled Gazeta Wyborcza, including all of its regular, occasional and special national and local trade and thematic supplements, along with all the local pages featuring in its editions, its electronically distributed version (e-edition), Gazeta Wyborcza on-line and free of charge press titles; Dimensional advertisement an advertisement placed in print in a graphic form, the printed size of which is specified by the number of standard space units approved by the Publisher; Lineage advertisement an advertisement placed in print in the form of text with a possible standard graphic highlighting or in a graphic form, the printed size of which is specified by the number of standard space units (lines) approved by the Publisher. The lineage ads are divided thematically into sections and subsections; death notices are also included into lineage ads; Insert an advertising material in the form of a leaflet, brochure, catalogue or a product sample, inserted, bound-in, glued-in, laminated or otherwise distributed with Gazeta Wyborcza; Recruitment websites thematic internet services run by the Publisher along with the on-line ad services including internet advertisements, these General Principles do not entail comprehensive services provided by the Publisher, including advertisement insertion in Gazeta Wyborcza and ensuing its placement at Recruitment website; Working day each day of the week, excluding Saturdays, Sundays and public holidays; Advertisement if a given provision does not state otherwise, it should be understood, that the term "advertisement" covers a dimensional advertisement, lineage advertisement, death notices and inserts. 3. PERFORMANCE CONDITIONS 1 1. We will place the advertisements on the basis of an order submitted by you (in case of inserts along with a filled-up insert s specification including necessary technical data). The service is performed in accordance with the General Principles and binding law provisions. 2. If you would like to modify your order, its content or graphic materials, please provide them specifying the modifications in detail. If you would like to cancel an advertisement, it is necessary to submit the cancellation in writing, by fax or via electronic mail. 2 In appendix no.1 to the General Principles, you will find orders and materials submitting deadlines as well as modifications and ad cancellations deadlines The technical requirements for the print-ready material are set forth in Appendix no.2 to the General Principles. 2. You will find the technical requirements for the inserts ready for placement in the Appendix no.3 and the information concerning the delivery of inserts and the packaging standards in Appendix no.4 to the General Principles. 3. You will find additional information on the rules concerning the placement of obituaries in Annex No.6 to the General Rules. 1

2 4. PAYMENTS 1. You can pay for the ordered dimensional advertisement, lineage ad or insert (subject to the contents of point 2 below) in one of the following ways: a) in advance before the ad exposure, untill the day preceding the emission, including this day b) after the ad s emission, on the basis of the invoice issued to you payment in arrears within 14 days from issuing the invoice c) other way set forth the agreement 2. Dimensional advertisements and inserts are evaluated according to the Publisher s rate card in effect on the ad s exposure day. Lineage advertisements and death notices are evaluated acording to the Publishers rate card in effect on the day of accepting an order by us. 5. GENERAL PROVISIONS 1 1. The Publisher and the editor are not responsible for the contents of the placed advertisements. 2. The Advertiser has to ensure that he has the right to use the information, data, trademarks and any other elements protected by law and included in the advertisement. Your submitting an order is tantamount to your statement that the above obligation has been met and the ordered advertisements are not illegal and contrary to good practice as well as that making an order does not breach the regulations on public orders. 3. The obligation to redress any loss suffered by the Publisher due to the contents or form of your advertisement (including the costs of the court proceedings or costs of other legal proceedings as well as other reasonable expenses incurred in connection with any claims of third parties) rests with the Advertiser. This obligation also applies where the editor-in-chief of Gazeta Wyborcza or any of its editor or employee is a party to the proceedings The Publisher can, without incurring any responsibility by this virtue: a) refuse to place the advertisement or hold its placing, or demand that changes be made to it, whenever: the contents or the form of the advertisement is illegal, contrary to good practice, policy line or the nature of the publication, or standards binding upon the Publisher: the Code of Good Practice for Press Publishers, the Code of Ethics in Advertising or, any third party, regulatory bodies or institutions supervising media or advertising ethics have any reservations about your advertisement, b) refuse to place the advertisement or hold its placing if we do not receive the payment for placing an advertisement or we receive it with delay. 2. Telephone conversations relating to the placing or delivering of orders shall be recorded. 6. COMPLAINTS 7. FINAL PROVISIONS 1. If You have any reservations as to the way and quality of the order completion, we ask for prompt contact (telephone, fax or ) with the sales person who took your order. We will consider the complaint and give you an answer not later than within 24 hours within working days. If it proves to be impossible we shall inform you immediately about it and inform you about the final date of our answer. 2. If the order concerns periodical advertisements, please file a complaint on the day of the first questioned issue, which will allow for accommodation of changes in the following issues of the advertisement. These Final Provisions along with all the appendices become binding on 11 May

3 APPENDIX no.1 table no.1 DEADLINES FOR PLACING ORDERS, DIMENSIONAL AD S CONTENT, PRINT-READY MATERIAL AND ORDER S CANCELLATION EDITION Deadline for placing orders Deadline for supplying ad s Deadline for order s cancellation content and print-ready materials 2 Gazeta Wyborcza 1 2 working days before publication 1 working day before publication till 10 a.m. 2 working days before publication FROM MONDAY TO SATURDAY (nationwide pages, Warsaw & local pages) (nationwide pages, Warsaw & local pages) (nationwide pages, Warsaw & local pages) Gazeta Praca Thursday the week before publication Friday the week before publication till 10 a.m. Thursday the week before publication (Recruitment supplement) (nationwide pages) (nationwide pages) MONDAY Friday the week before publication Friday the week before publication (Warsaw & local pages) (Warsaw & local pages) Gazeta Sport (Sport supplement) Friday the week before publication Friday the week before publication till 10 a.m. Friday the week before publication MONDAY Gazeta Komunikaty Friday the week before publication Friday the week before publication till 10 a.m. Friday the week before publication (Announcement supplement) TUESDAY Gazeta Dom Thursday the week before publication Monday before publication till 10 a.m. Thursday the week before publication (Real Estate supplement) (nationwide pages) (nationwide editorial pages) WEDNESDAY Friday the week before publication Friday the week before publication (Warsaw & local pages) (Warsaw & local editorial pages) Monday before publication (Warsaw & local advertising pages) Duży Format (Large Format essays, Thursday the week before publication till 12 a.m. Monday before publication till 5 p.m. Friday the week before publication portraits, reportages supplement) THURSDAY Gazeta Telewizyjna (TV guide) 1 12 working days before publication 7 working days before publication 11 working days before publication FRIDAY Gazeta Co Jest Grane Monday before publication Wednesday before publication till 10 a.m. Monday before publication (What s up supplement) supplement or local pages 3 (also network and extended offers 4 ) FRIDAY Turystyka Tuesday before publication Thursday before publication till 10 a.m. Tuesday before publication (Travel supplement) (nationwide pages) (nationwide pages) SATURDAY Wednesday before publication Wednesday before publication (Warsaw & local pages) (Warsaw & local pages) Wysokie Obcasy 13 working days before publication 7 working days before publication 12 working days before publication (High Heels women s magazine) (nationwide & Warsaw pages) (nationwide & Warsaw pages) (nationwide & Warsaw pages) SATURDAY 1) In case of dimensional advertisements that are to be placed in Gazeta Wyborcza from page 1 to 15 and on the last page, we ask for confirmation of the order not later than 15 days after the day of making a reservation. If we do not receive such a confirmation, then your reservation may be cancelled for the benefit of another client. 2) For standard size ads prepared by the Gazeta Wyborcza graphic studio, the deadline for submission is one business day later. 3) The reaches of 'Gazeta Co Jest Grane' (What s up supplement) for the network offer in these voivodeships (provinces) where 'Gazeta Co Jest Grane' (What s up supplement) is not published on their entire territory: REGION: GAZETA CO JEST GRANE (WHAT S UP) REACH: DISTRICT: kujawsko-pomorskie Bydgoszcz & Toruń edition Bydgoszcz, Inowrocław, Mogilno, Żnin, Nakło, Sępólno, Tuchola, Toruń, Włocławek, Aleksandrów, Radziejów, Lipno, Rypin, Golub-Dobrzyń, Wąbrzeźno, Grudziądz pomorskie Gdańsk, Sopot & Gdynia edition Gdańsk, Gdynia, Sopot, Kartuzy, Kościerzyna, Kwidzyn, Nowy Dwór Gdański, Puck, Starogard, Wejherowo, Malbork, Tczew, Sztum łódzkie Lódź edition Łódź, Zgierz, Pabianice lubelskie Lublin edition Lublin, Puławy, Lubartów, Łęczna, Świdnica wielkopolskie Poznań edition Poznań, Gniezno, Grodzisk, Oborniki, Nowy Tomyśl, Szamotuły, Śrem, Środa Wlkp., Września zachodniopomorskie Szczecin edition Szczecin, Świnoujście, Goleniów, Gryfice, Kamień, Police, Stargard, Pyrzyce, Gryfino 4) The Editions of Gazeta Wyborcza, in which as part of the extended reach offer of 'Gazeta Co Jest Grane' (What s up supplement), the advertisements are placed on the local pages marked with the logo of Gazeta Co Jest Grane: Białystok, Częstochowa, Kielce, Olsztyn, Opole, Płock, Radom, Rzeszów, Zielona Góra and Gorzów. 3

4 Table no.2 DEADLINES FOR PLACING LINEAGE AD S CONTENT, FREE OF CHARGE CHANGES TO AD S CONTENT AND ORDER S CANCELLATION Gazeta Gazeta Praca Gazeta Dom Gazeta Co Jest Grane Turystyka. EDITION Wyborcza (Recruitment supplement) (Real Estate supplement) (What s up supplement) (Travel supplement) FROM MONDAY TO SATURDAY MONDAY WEDNESDAY FRIDAY SATURDAY nationwide pages the working day Friday the week before Monday the week before not applicable Thursday the week before before publication till 12 p.m. publication till 8 p.m. publication till 8 p.m. publication till 8 p.m. Saturday till 5 p.m. (concerns only ads ordered in the Advertisement Sales Office) publication on Monday till 5 p.m. publication on Monday till 6 p.m. (concerns only ads ordered by phone in the Advertisement Sales Office) Warsaw pages the working day before Saturday the week before Monday the week before not applicable Thursday the week before publication till 3 p.m. publication till 5 p.m. publication till 8 p.m. publication till 8 p.m. (concerns only ads ordered in the Advertisement Sales Office) till 5 p.m. Saturday the week before (concerns only ads ordered in publication till 6 p.m. the Advertisement Sales Office) (concerns only ads ordered by Sunday before phone in the Advertisement Sales Office) till 3 p.m. (concerns only ads ordered by phone in the Advertisement Sales Office) Białystok pages the working day before Friday the week before Monday the week before not applicable Thursday the week before publication till 3 p.m. publication till 8 p.m. publication till 8 p.m. publication till 8 p.m. till 1 p.m. Bydgoszcz Toruń the working day before Friday the week before Monday the week before not applicable Thursday the week before pages publication till 2.30 p.m. publication till 8 p.m. publication till 8 p.m. publication till 8 p.m. publication on Monday till 1 p.m. Częstochowa pages the working day before Friday the week before Monday the week before not applicable Thursday the week before publication till 3 p.m. publication till 8 p.m. publication till 8 p.m. publication till 8 p.m. publication on Monday till 2 p.m. Gdańsk, Sopot the working day before Friday the week before Monday the week before not applicable Thursday the week before & Gdynia pages publication till 4 p.m. publication till 8 p.m. publication till 8 p.m. publication till 8 p.m. publication on Monday till 12 p.m. Katowice 2 working days before Friday the week before Monday the week before not applicable Thursday the week before Bielsko-Biała pages publication till 6 p.m. publication till 8 p.m. publication till 8 p.m. publication till 8 p.m. publication on Monday till 1 p.m. Kielce pages the working day Friday the week before Monday the week before not applicable Thursday the week before before publication publication till 8 p.m. publication till 8 p.m. publication till 8 p.m. till 1 p.m. Kraków pages the working day before Friday the week before Monday the week before not applicable Thursday the week before publication till 5 p.m. publication till 8 p.m. publication till 8 p.m. publication till 8 p.m. till 1 p.m. 4

5 Table no.2 DEADLINES FOR PLACING LINEAGE AD S CONTENT, FREE OF CHARGE CHANGES TO AD S CONTENT AND ORDER S CANCELLATION Gazeta Gazeta Praca Gazeta Dom Gazeta Co Jest Grane Turystyka. EDITION Wyborcza (Recruitment supplement) (Real Estate supplement) (What s up supplement) (Travel supplement) FROM MONDAY TO SATURDAY MONDAY WEDNESDAY FRIDAY SATURDAY Lublin pages the working day before Friday the week before Monday the week before not applicable Thursday the week before publication till 12 p.m. publication till 8 p.m. publication till 8 p.m. publication till 8 p.m. Łódź pages the working day before Friday the week before Monday the week before Wednesday the week Thursday the week before publication till 2 p.m. publication till 8 p.m. publication till 8 p.m. before publication publication till 8 p.m. till 3 p.m. till 2 p.m. Olsztyn pages the working day Friday the week Monday the week not applicable Thursday the week before publication before publication before publication before publication till 1 p.m. till 8 p.m. till 8 p.m. till 8 p.m. Opole pages the working day before Friday the week before Monday the week before not applicable Thursday the week before publication till 3 p.m. publication till 8 p.m. publication till 8 p.m. publication till 8 p.m. till 11 a.m. Płock pages the working day Friday the week before Monday the week not applicable Thursday the week before publication publication till 8 p.m. before publication before publication till 3 p.m. till 8 p.m. till 8 p.m. till 1 p.m. Poznań pages the working day before Friday the week before Tuesday the week not applicable Thursday the week publication till 4 p.m. publication till 8 p.m. before publication before publication till 11 a.m. till 8 p.m. till 1 p.m. Radom pages the working day not applicable Monday the week before not applicable not applicable before publication publication till 8 p.m. till 2 p.m. till 1 p.m. Rzeszów pages the working day before Friday the week before Monday the week before not applicable Thursday the week publication till 2 p.m. publication till 8 p.m. publication till 8 p.m. before publication till 8 p.m. till 1 p.m. Szczecin pages the working day before Friday the week before Monday the week before not applicable Thursday the week before publication till 1.30 p.m. publication till 8 p.m. publication till 8 p.m. publication till 8 p.m. till 1 p.m. Wrocław pages the working day before Friday the week before Tuesday the week before not applicable Thursday the week before publication till 1 p.m. publication till 8 p.m. publication till 11 a.m. publication till 8 p.m. till 1 p.m. Thursday before publication on Friday till 11 a.m. Zielona Góra Gorzów the working day Friday the week Monday the week not applicable Thursday the week pages before publication before publication before publication before publication till 1 p.m. till 8 p.m. till 8 p.m. till 8 p.m. 5

6 Table no.3 EDITION nationwide pages DEADLINES FOR PLACING DEATH NOTICES CONTENT, FREE OF CHARGE CHANGES TO DEATH NOTICE S CONTENT AND DEATH NOTICE S CANCELLATION Gazeta Wyborcza FROM MONDAY TO SATURDAY the working day before publication of a death notice till 12 p.m. (concerns editorial pages 1 ); the working day before publication of a death notice till 4 p.m., the publication of a death notice on Monday till 1 p.m. Warsaw pages Białystok pages Bydgoszcz Toruń pages Częstochowa pages Gdańsk, Sopot & Gdynia pages Katowice Bielsko-Biała pages Kielce pages Kraków pages Lublin pages Łódź pages Olsztyn pages Opole pages Płock pages Poznań pages Radom pages Rzeszów pages Szczecin pages Wrocław pages Zielona Góra Gorzów pages the working day before publication of a death notice till 8 p.m.; the publication of a death notice on Monday till 5 p.m. the working day (excluding Saturday) before publication of a death notice till 5 p.m. the working day (excluding Saturday) before publication of a death notice till 5 p.m. the working day before publication of a death notice till 5 p.m.; the publication of a death notice on Monday till 1 p.m. the working day (excluding Saturday) before publication of a death notice till 5 p.m. the working day (excluding Saturday) before publication of a death notice till 5 p.m. the working day before publication of a death notice till 5 p.m.; the publication of a death notice on Monday till 1 p.m. 1. Publication of a death notice on editorial, nationwide pages of Gazeta Wyborcza depends on the possibility of making a space reservation. Table no.4 DEADLINES FOR PLACING ORDERS, CONFIRMED INSERT S SPECIFICATION, INSERTS OR SERVICE CANCELLATION EDITION Deadline for placing orders and confirmed insert s specificaion 1 Deadline for insert providing 2 and/or service cancellation Gazeta Telewizyjna (TVguide) FRIDAY Wysokie Obcasy (High Heels women s magazine) 2 weeks before publication 5 working days before publication SATURDAY (LOOSE INSERTS) Gazeta Telewizyjna (TVguide) FRIDAY Wysokie Obcasy (High Heels women s magazine) 2 weeks before publication 6 working days before publication SATURDAY (GLUED IN INSERTS) GazetaTelewizyjna(TVguide) FRIDAY Wysokie Obcasy (High Heels women s magazine) 2 weeks before publication 6 working days before publication SATURDAY (BOUND IN INSERTS) Regular trade and thematic supplements and main jacket of GW 7 working days before publication 3 working days before publication Occasional supplements 7 working days before publication 3 working days before publication Duży Format (Large Format essays, portraits, 7 working days before publication 3 working days before publication reportages supplement) THURSDAY (LOOSE INSERTS, GLUED IN INSERTS) 1. It is necessary to present at least one copy of insert or its graphic project with detailed specification of its format, weight and size to us the latest on the day when you send the accepted insert s specification. If we receive from you the accepted insert s specification but without presenting at the same time at least one copy of an insert (but only its graphic project and detailed parameters), then the original of insert should be presented to us by you not later than 7 working days before the planned issue date of insert (it refers to all inserts with exclusion of glue-ins, bind-ins in and samples). 2. If you place an insert in the form of a glue-in, a bind-in or a sample to be laminated it is necessary to present to us the latest 6 weeks before the planned issue date of insert minimum 50 pieces of samples to let us carry out necessary technical tests. After our approval of the samples it is necessary for you to provide us with inserts with the same technical parameters as those ones, which have successfully passed our tests. 3. If You place insert in the form of a glue-in stuck on the advertisement it is necessary to provide us with a model of size advertisement in 1:1 scale, where a place of sticking of the glue-in is indicated the latest 10 working days before the planned issue date of insert. 6

7 APPENDIX no. 2 TECHNICAL STANDARDS OF PLACING ADVERTISEMENTS IN GAZETA WYBORCZA 1. We ask for the delivery of the advertisements in files (in a digital form) on a: 3.5' 1.44 MB floppy disk ZIP 100MB or 250MB disk CD-R or CD-RW disk DVD-Rom or DVD-Ram disk (+/-) (we recommend to format/initialize the above mentioned carriers in the PC format) via (only after having agreed it with the Seller) or FTP or through the Internet Customer Service Center If it is necessary the files may be compressed to one of the following formats: zip, rar, arj, sit. (ICSC supports only the zip format) We ask you to deliver along with the advertisement a black and white or coloured print-out of the advertisement with an appropriate description in a 1:1 scale, with possible bleeds marked. There is no such need if you are using the ICSC service. 2. File format: We ask you to deliver files only in the EPS (Encapsulated Postscript File) or TIF (TIFF: Tagged Image File Format) format. In exceptional cases if it is previously agreed, we can accept a PDF file (Portable Document Format) with graphics compression options turned off or in a pre-defined "print" style. If you use the Internet Customer Service Centre to send your advertisements, then we ask you to deliver the files in the EPS and TIF format. 3. Size of the advertisement: The physical size of the image of an advertisement included in the file has to correspond to (with up to 2% accuracy) the advertisement space ordered. The "with bleed" advertisements have to be of a size that corresponds to the dimensions of the page of the appropriate edition of the newspaper + 5mm of bleed on each side. The project of advertisement should accommodate the possibility of moving the cutting line by 5 mm (important graphic elements or text placed at least 10 mm from the edge of the advertisement). In case of any doubts as to the size and location of bleed please contact with the Seller. NOTICE: in case of advertisements with bleed in the EPS format it is necessary to include the preview in the file (preview TIFF PC of average resolution) In case of lineage ads the size of a file cannot exceed kb per 1 line of advertisement. One line of a lineage ad is 2,4 mm high and 34 mm wide (in case of advertisements with the width of 1column), 70 mm (in case of advertisements with the width of 2 columns and 105 mm (in case of advertisements with the width of 3 columns). The file size given concerns both black and white and coloured lineage ads. 4. Requirements for vector and vector-half-tone EPS files All texts must be overtly converted into curves. The graphic materials provided by You should have a minimal resolution: newspapers and supplements 180 dpi colour and in the grey scale, 400 dpi black and white graphics. coloured magazines 300 dpi colour and in the grey scale, 600 dpi black and white graphics. If the resolution of the materials shall be higher by more than 150% of the size required during the technological process, then during the technological process it will be automatically lowered to the level: 240 dpi colour and in the grey scale, 400 dpi black and white graphics newspapers and supplements 300 dpi colour and in the grey scale, 600 dpi black and white graphics coloured magazines. 5. Coloured advertisements: The maximal total of the CMYK (Total Ink Limit) components can be 240% (cold-set) for the newspaper editions, and 300% (heat-set) for the magazine editions. This also concerns the half-tone fragments of vector advertisements. The graphic materials with exceeding total ink limit (TIL) above 240 for newspapers and 300 for coloured magazines shall be rejected during the preflight process. 6. Verification We do not reject an advertisement for the following reasons: using the overprint option for texts and graphic elements setting black graphic elements or texts from CMYK colours not adjusting the tonal span of the half-tones included in the advertisement to the range possible for correct printing in Gazeta too small graphic elements, too thin lines, too low degree of writing for a given printing technology 7

8 ADDITIONAL REMARKS TIPS CONCERNING THE PREPARATION OF THE ADVERTISEMENT PROJECT Texts: minimal font size Monochromatic (1 CMYK colour) One-element writing: cold-set and head-set: 6 points Two-element writing: cold-set: 8 points; head-set: 7 points Coloured or in negative plate One-element writing: cold-set: 9 points; head-set: 8 points Two-element writing: cold-set: 11 points; head-set: 10 points Notice: use the "bold" font for printing in the negative plate, not less than 12 points Graphic elements: minimal line thickness Cold-set: 2 points; head-set: 1 point We recommend to use the smallest possible number of CMYK colours in small graphic elements or texts. In particular black graphic elements (or black inscriptions) should consist only of 100% "black" without additions of other colours. Notice: with lighting and printing of Gazeta black always figures as overprint. This also concerns advertisements in which the trapping parameters were specified otherwise. While preparing project of the advertisement please consider limitations in placing colours, hich result from that (e.g. the tint s colour showing through the black overprint). This particularly concerns advertisements in the vector format, printed with the cold-set technology. PRINTING STANDARDS OF GAZETA WYBORCZA (COLS-SET AND HEAT-SET TECHNOLOGY) (cold-set: daily and local editions, inserts on newspaper quality paper; head-set: Wysokie Obcasy, Gazeta Telewizyjna, inserts on coated paper) a) Moving of colours With coloured printing with the cold-set technology with the 4+4 web maximally printed, the tolerance for colour matching is 0.5mm. With coloured printing with the heat-set technology with the 4+4web maximally printed, the tolerance for colour matching is 0.3 mm. Please avoid setting inscriptions, especially with a small degree, from several colours due to big matching problems. This often gives an effect of blurred and illegible text. Please use trapping in order to avoid the ground showing through with the matching difference. b) Point increase The half-tone point increase in the medium tones is up to 30%. During printing an augmentation of half-tone points takes place, which is biggest for the half-tone with a 40%-60% surface covering. Particularly large point increases show for the colours "black and "cyan" - please avoid a large share of these colours in building the details in dark sections of the image. c) Optical density In case of control bars being present, the admissible difference of optical density between the tints, may be up to t = 0.3D on a proof copy.-/- The optical density D of paint specifies the amount of paint printed on paper. The more paint the bigger the optical density. RULES OF SENDING THE ADVERTISEMENTS VIA FTP Server address: ftp.agora.pl Please log in as an anonymous user. In case of using a separate personal client FTP(e.g. included in the Total Commander) enter any address as password. Please use the passive transfer mode. After logging in the content of the newspaper FTP server is visible. Then You go to the city catalogue (e.g. WROCŁAW OR WARSZAWA) and then: for Warsaw: REKLAMA, and depending on the Seller's instructions to the catalogue AGENCJE or DEALER and leave your graphic file there, for the remaining branches you copy the file on the path: OGŁOSZ Notice: our FTP server accepts ONLY short file names in "the old DOS style", i.e. max. 8-character name consisting solely of letters of the English alphabet or digits, dot, 3-character extension matching the contents of the file. In case of failure to send the files to the server please check first the name of the file. In all cases we recommend to compress the file before sending it to the server (best to the ZIP format) and to use in all cases the "binary" transfer mode (if the FTP client allows for such a choice). 8

9 APPENDIX no.3 TECHNICAL STANDARDS FOR INSERTS PLACED IN GAZETA WYBORCZA The main jacket of Gazeta Wyborcza can only carry mechanical inserts. 1. The insert placed in the main spine of Gazeta Wyborcza, must meet the following technical requirements: FORMAT A6 (110X155) MINIMUM FORMATS CAN BE INSERTED MECHANICALLY volume [number of pages] minimum gsm [g/m 2 ] maximum gsm [g/m 2 ] single page 4,8,12, FORMAT A5 (210X148) volume [number of pages] minimum gsm [g/m 2 ] maximum gsm [g/m 2 ] single page 4, 8, 12, , 24, 28, FORMAT A4 (210X297) volume [number of pages] minimum gsm [g/m 2 ] maximum gsm [g/m 2 ] single page , , , , , 48, , 60, FORMAT A3 (400X270) MAXIMUM FORMATS CAN BE INSERTED MECHANICALLY volume [number of pages] minimum gsm [g/m 2 ] maximum gsm [g/m 2 ] single page , , , , 40, 44, , 56, 60, Multi-page inserts must be folded along the longer edge. The leaflets should have the shape of a square or a rectangle. If your leaflets have a format or weight exceeding the previously specified standard then an additional fee from the price list shall be added. If your leaflets have a format or weight below the previously specified standard or if they are of an irregular shape, then the inserting service in the main jacket of Gazeta Wyborcza will not be performed. 2. The insert in the magazine supplements of Gazeta Wyborcza cannot exceed the following parameters: insert put in Wysokie Obcasy (High Heels women s magazine) and Gazeta Telewizyjna (TV guide) format: maximum 205 mm x 270 mm insert put in Turystyka (Travel supplement), Gazeta Co Jest Grane (What s up supplement) format: maximum 260 mm x 380 mm insert put in Duży Format (Large Format supplement) format: maximum 270 mm x 340 mm 3. Insert bound in Wysokie Obcasy (High Heels women s magazine) and Gazeta Telewizyjna (TV guide) cannot be smaller than 150 x 150 mm must be of a size of 5mm for cutting from the bottom because it is bound in to the bottom binder. it has to be of a minimal size of 4 pages the minimal basis weight with the size of 4 pages: 90g/m2, with the size of 8 pages: 70g/m2 9

10 APPENDIX no.4 1 An approximate print run of a given edition of Gazeta Wyborcza, as stated by the Publisher in the insert's specification, may differ by about 5% from the entire print run. The Publisher is not responsible for an increase or decrease of newspaper print runs above or below 5% of the entire print run if this is caused by extraordinary events which occur locally or worldwide and are unforeseeable at the time of accepting an order. 2. After the insert's publication, the Publisher is obliged to inform the Advertiser about the number of unused inserts, if the actual print run of a given edition of Gazeta Wyborcza is by more than 5% smaller than the print run stated in the insert's specification. In such a case the Advertiser has the right to place unused inserts free of charge, at a date and in an edition of Gazeta Wyborcza agreed with the Publisher. If the Advertiser decides not to place the unused inserts free of charge, it should collect them from the printing house at its own expense, not later than within 7 business days of the insert's publication. Upon expiry of this time limit the Publisher will send the inserts for recycling, and the Advertiser will not be entitled, on this account, to any claims against the Publisher. 3. If you deliver inserts with parameters not consistent with the order and the insert s specification or with our technical standards, then we treat it as resignation from the order. If it is technically possible, we can undertake to provide the service under the condition that you pay additional remuneration. If it is not possible to apply your suggested changes, then it will be treated as waiving from the order conditions. STANDARDS OF DELIVERING INSERTS 1. Please provide us (at your own expense) with ready inserts meant for the printing house specified in the insert metrics: to Agora printing houses please deliver your inserts at the following times: Warsaw Monday Thursday and Sunday from 11 a.m. till 8 p.m. Friday from 6 p.m. till 8 p.m., Saturday from 6 a.m. till 1 p.m. Agora Piła, Agora Poligrafia Tychy Monday Friday from 6 a.m. till 8 p.m. Saturday from 6 a.m. till 1 p.m., Sunday from 2 p.m. till 8 p.m. to Quad/Winkowski printing houses from 6 p.m. to 6 a.m. (according to the dates that you will find in Appendix no. 1, table no. 4). Below we specify the documents necessary for your leaflets to be accepted by the printing plant: a legible copy of the insert s specification and a model of the original leaflet attached to it. Please place the name of the leaflet in the insert s specification, which will enable the identification of advertising materials, a delivery receipt or a bill of lading specifying the actual circulation of the leaflet pursuant to the insert s specification, the number of pallets (possibly packages, cartons, boxes), the number of copies on the pallet (in a package, box, carton) in pieces. Please place the information if the pallets, on which the leaflets were supplied are disposable (i.e. they stay with the leaflet in the printing plant), or whether they also immediately are replaced with the empty ones on a delivery receipt or a bill of lading. all inserts delivered to the Quad/Winkowski printing house must be announced by at least one day in advance. The announcement should contain a short note on the delivery date and hour, number of inserts delivered, their name and title, e.g. Telewizyjna (TV Guide). Clients or subcontractors are requested to send their announcements to the following addresses: 2. We inform that the printing plants do not send back the pallets to the suppliers. 3. If the inserts are sent through courier companies, then a delivery receipt including all data contained in sec.1 above should be attached to the package. We remind you that the courier companies supply the inserts based on weight only (not on number). The costs of courier delivery are incurred by the Advertiser. 4. We inform you that the inserts supplied for placement that have mechanical damage (bent corners, edges, undulating and uneven spines, crooked cutting, that are wet, have faulty bookbinding, damages, which occurred as a result of transport or packing), make proper inserting impossible. Thus, caring for the quality of provided service, they will be rejected, which will result in lessening the insert circulation. 5. We will immediately inform you about any delays in the delivery of inserts and their possible number and quality shortages. 10

11 TECHNICAL REQUIREMENTS for placing advertisements in Gazeta Wyborcza PACKAGING STANDARDS OF INSERTS Below we present to you the necessary information concerning the insert packaging standards. 1. The printing plants accept only Europallets (the pallet size 120 x 80 cm). The non-standard pallets are not subject to change for empty ones. The pallets should be secured against humidity and packed in a way preventing the packages from sliding. 2. The height of the pallet with the insert cannot exceed 140 cm; the inserts should also be placed evenly in the same direction in stacks minimum 15 cm high, they cannot stick out beyond the pallet outline because it can lead to damaging the leaflets during transport; packages with inserts should not be laminated. 3. Pallets should be secured from the top with a cardboard or wooden lid and additionally with drawstring (so-called banding); avoid a too strong banding of pallets, as it will cause the leaflet edges to bend; it is advisable to place V-shaped gauges securing the leaflets against deformation on the edges of pallets; pallets can be laminated but it should be noted that the foil does not bend the leaflet edges (too big tension on the wrapping machine), which leads to the increase in technological losses. 4. The exact number of packed inserts (in pieces), the name of the leaflet, date of edition, title of the supplement, scope and the total number of pallets (in pieces) has to be stated on all four sides of each pallet. An original model of the leaflet also has to be placed in a visible place. 11

12 APPENDIX no.5 APPLYING GENERAL PRINCIPLES TO MONTHLY MAGAZINE WARSZAWSKIE DOMY, MIESZKANIA, DZIAŁKI (WARSAW REAL ESTATES, APARTMENTS AND LAND PLOTS) 1. This Appendix lays down the Principles of placing advertisements in a Warsaw monthly entitled Warszawskie Domy, Mieszkania, Działki (Warsaw Real Estates, Apartments and Land Plots), hereinafter referred to as the Monthly. 2. The terms used in this Appendix have been defined in General Principles of placing advertisements in Gazeta Wyborcza, hereinafter referred to as the General Principles. 3. Unless stipulated otherwise in this Appendix, the provisions set forth in the General Principles shall apply to placement of advertisements in the Monthly. 4. Advertisements placed in the Monthly may only relate to acquiring, selling or otherwise granting use (e.g. through lease) of properties or parts thereof, or have the form of image-type advertisements of property agents. The above-said advertisements shall be as follows: a) dimension advertisements - with the exception of advertisements for the entire overprint area; b) lineage advertisements - only according to templates defined by the Publisher and communicated to the Advertisers; c) inserts. 5. The Monthly shall be subject to the following time limits: a) deadline for delivery of orders: 7 business days prior to insertion; b) deadline for delivery of the ad contents and print-ready materials: 7 business days prior to insertion; c) deadline for allowable replacement of print-ready materials: 5 business days prior to insertion; d) deadline for cancelling an order: 5 business days prior to insertion. 6.These Principles shall enter into force as of 1 September

13 APPENDIX No.6 1. Unless otherwise provided for above, the provisions of the General Principles of placing advertisements and announcements in Gazeta Wyborcza ( General Principles ) shall be applied in the placement of obituaries. 2. An obituary is a notice relating to the death of a person or an anniversary of such a death published on the pages of Gazeta Wyborcza. The following types of obituaries published on the pages of a local or national Gazeta Wyborcza may be identified: traditional obituary notice of someone s death; condolences expressions of sympathy directed to a person in connection with the death of someone close, gratitude for care, assistance or treatment, combination death notice and condolences; remembrance obituary remembrance of a Deceased (published only in the Warsaw edition of Gazeta Wyborcza). 3. In the event of an order for an obituary containing an image (especially a photograph) of a Deceased, the Advertiser is obligated to complete and sign a declaration in line with the model form as provided in Appendix No. 6A to the General Principles. 4. Obituaries of national reach shall be published on the second or other pages of the editorial pages or on the local pages. Obituaries of local reach shall be published on the local pages under the heading Nekrologi [Obituaries] or Pożegnania [Farewells]. In cases of the Warsaw city reach, obituaries shall also be published on the second or other editorial pages. There is no possibility of selection of spot (neither the page itself nor the position on the page where the obituary is to be placed) in the case of obituaries of national or local reach. Moreover, the possibility of placing obituaries on the editorial pages is dependent on availability of space on those pages. 5. Obituaries shall be placed in the forms as defined in Appendix No. 6B to the General Principles. A maximum of 34 lines are available on the second editorial page of the national edition, where there is a maximum of up to 70 lines on other editorial pages. In the Warsaw edition, all other editorial pages have space for a maximum of 62 lines while the second editorial page offers 19 line and 41 line formats. In all cases, the number of lines defines the height of the obituary. The publisher reserves the right to adapt material provided by the Advertiser to these forms, where such modifications cannot be the subject of complaint. 6. Obituary rates are calculated on the basis of the number of lines, where an additional line is always added for a frame. APPENDIX No.6A DECLARATION In connection with the order for the placement on the pages of Gazeta Wyborcza of an obituary with an image of the Deceased, I hereby warrant and represent before the publisher of Gazeta Wyborcza that: - The information relating to the Deceased as presented in the content of the obituary is true, - I hold the rights to use the image of the Deceased as well as to order its distribution in the obituary, and - I agree to the provisions of the General Principles of placing advertisements and announcements in Gazeta Wyborcza. Date of exposure:... Range of exposure: (Place and date) (Signature of the Advertiser) 13

14 APPENDIX No.6B PRINCIPLES OF OBITUARY NOTATION* The publisher has established the following graphic principles in the publishing of obituaries. I. TRADITIONAL OBITUARIES 1. GIVEN NAME AND SURNAME OF THE DECEASED The ś. p./b. p. symbol shall always be selected from the image data base. We have at our disposal various graphic variant of the symbols. The symbol may be selected in the small and large size, for example: small symbol large symbol 1.1. Given name and surname of the Deceased are always written using a bold-italic font in the larger (three line) and smaller (two line) size. small bold-italic font A Deceased woman s maiden name First surname after marriage Second surname after marriage Note relating to a widow Pseudonym large bold-italic font small bold-italic font small bold-italic font small bold-italic font roman font roman bold font Academic and professional titles of the Deceased: If entered between the ś. p./b. p. symbol and the surname of the Deceased, written in the small-sized font. small bold-italic font If written beneath the surname of the Deceased, written in the roman font roman font The academic or professional title of the Deceased written in a single line with the given name and surname is only possible when it is written using the small font. small bold-italic font The given name and surname of the Deceased are entered in a single line. We strive to avoid entering it on several lines, although at times this is necessary if, for example, the surname is double barreled or if the Deceased used a both the first and the second name. * The instructions provided are intended for texts in the Polish language. This English translation strives to reflect the Polish style, which is at odds with standard English usage at times. trans. 14

15 1.2. All references to the Deceased are capitalized in the wording of the obituary, for example: our beloved Father, Husband, Father-in-Law has passed away we bid Him farewell on Wednesday we say good-bye to You, Father, on Wednesday the escorting of the Body interring of the Body Ashes we bid our Colleague adieu However, we do not apply capitalization (except when the Advertiser so desires) in the case of academic and professional titles of the Deceased or in the expressions used to describe him or her: our most beloved Mother (not: Our Most Beloved Mother) our Colleague and Friend, doctor, engineer, professor, master of art, barrister, technician (not: Doctor, Engineer, Professor, Master of Art) dearest Colleague (not: Dearest Colleague) The word person when referring to the Deceased is capitalized: we remember a good Person a wonderful Person has left us 1.3. Phrases directly referring to the Deceased are capitalized, for example: our great Master a Teacher of many generations has left (meaning mentor, patron) 2. SIGNATORIES 2.1. Signatories below the wording of the obituary are written using an italic font. Capitalization is not used (unless so requested by the customer). family, intimates, friends wife with children daughter-in-law, son, grandchildren colleagues from the bank co-workers the faculty Functions filled by the Deceased are capitalized, including if they appear separately in the wording and among the signatories of the obituary, for example: Director General President Manager Mayor Chairman Dean Deputy Dean the Management Only abbreviations are written using exclusively capital letters, for example: NBP (National Bank of Poland) PZU (Polish Insurance Company) MSWiA (Ministry of Internal Affairs and Administration) However, company names should be written as follows, for example: Mostostal Export SA Slim Medica Sp. z o.o. Agora SA If so requested by the customer, company names may be in italics in the obituary wording as well as in the signatories section. 15

16 3. OBITUARY CONTENT 3.1. The content of the obituary is divided into paragraphs, which start with new lines, for example: The 9th of April marks the death of It is with great pain that we announce that The funeral service will take place No condolences, please. Announced by 3.2. Capitalization in the wording of the obituary: The use of capitals with respect to the deceased is regulated by item 1.2. The names of cemeteries are capitalized, for example: Cmentarz Bródzieński (lub Bródnowski) [Bródzieński (or Bródnowski) Cemetery] Cmentarz Powązkowski (dawny Wojskowy) [Powązkowski (former Military) Cemetery] Cmentarz Komunalny Północny (Wólka Węglowa) [Northern Communal Cemetery (Wólka Węglowa)] Cmentarz Wolski [Wolski Cemetery] Cmentarz Ewangelicko-Augsburski, część rzymskokatolicka [Evangelical-Augsburg Cemetery, Roman Catholic section] Cmentarz Żydowki [Jewish Cemetery] However, just the word cemetery, not a part of a proper noun, is not capitalized, for example: local cemetery cemetery in Wilanów cemetery in Wola [District] cemetery in Bródno [District] cemetery in Wawrzyszew [District] The words, church, chapel, temple, and funeral home are written without capitalization, for example: church of St. Theresa Halperts chapel church of St. Josaphat (not: Josephat) church of St. Charles Borromeo (not: C. Borromeo) church of the Bernardines-OFM (Bernardine Fathers) monastery of the Visitation Nuns (Visitationists) Also without capitalization (unless requested by the Advertiser): holy sacraments holy mass funeral service 3.3. Essentially, abbreviations are not used in the wording of obituaries. Thus: church of the Blessed Mother of Perpetual Help colleagues from the 5th Appellate Division of the Voivodeship Court Commander s Cross of the Order of Polonia Restituta However, the following abbreviations are allowed: church of the HVM, ul. Przyrynek 2 (HVM Holy Virgin Mary) church of the BM of Perpetual Help (BM Blessed Mother) 3.4. In stating dates and hours, the names of months are spelled out as words, the word year is used with years, and the time is stated in the hh.mm format, for example: 12th of March of the year 2000 (not: 12/03/00 or 12.III.00 or 12 March of the current year) born on 13th November of the year 1896 at the escorting of the Body will take place on the 16th of July of the year 2002 at Abbreviations may be used for hr. (hour), b. (born), and d. (died). 16

17 3.5. PUNCTUATION Standard Polish punctuation is adhered to in obituaries. Thus, we strive to separate successive information elements in the content of the obituary with commas, for example: Holy mass will be celebrated in the church of the HVM, ul. Przyrynek 2, on Thursday, the 12th of July of the year 2002, at 16.00, where information is provided by On the 16th of January of the year 1976, after a long illness, having had the blessed sacraments administered, died Our beloved Grandfather lived 71 years, was a man of honest and great heart No period is used between the wording of the obituary and the signatories, for example: You will remain in our hearts forever. Enshrouded in grief the sons Also, no period is used at the end of the obituary following the signatories, for example: In homage to an unrelenting Warrior comrades in arms However, a period is used if the obituary ends with a line of text instead of a signatory, for example: No condolences, please. The funeral service will be held at the local cemetery. II. CONDOLENCES 3.6. QUOTATIONS Quotations are centered, although it is possible to align the quote to the right or left, depending on customer wishes. The given name and surname of the person for whom the condolences are being delivered are written in a twoline italic font. The given name and surname of the Deceased (or other way of identifying the Deceased) that appears in the wording of the condolences are written in line with the principles as defined in item 1.1. If so requested by the customer, the academic titles of the person for whom the condolences are being delivered are written in the condolence font. All references as well as pronouns relating to the person for whom the condolences are being delivered are capitalized, for example: expressions of sympathy to our dearest Colleague, doctor Ellen, we are with You in these trying times. Respected Professor, we express our sympathy. 17

18 III. EXPRESSIONS OF GRATITUDE The word thank-you is written in a demi-bold roman font. The given names and surnames or persons being thanked are written in a roman font. A demi-bold font may be used in the expressions of gratitude. References and pronouns relating to such persons are capitalized, for example: Neighbors, Friends, and Acquaintances who bid farewell the Doctors and Nurses of the 3rd Surgical Ward all People of honest heart who took part in the last journey The given name and surname of the Deceased (or other reference to the Deceased) that appear in the wording of the expression of gratitude are written in agreement with the principles as defined in item 1.1. IV. COMBINED OBITUARIES AND CONDOLENCES Principles as defined in item I. Obituaries and II. Condolences are applied in such cases. V. REMEMBRANCE OBITUARIES Remembrance obituaries published in the Warsaw edition of Gazeta Wyborcza differ in their look from other obituaries. A thin, single frame is applied and the dates defining the life of the Deceased are clearly shown as is the Deceased s given name and surname. The first paragraph is stressed with a drop cap. The year of birth and death of the Deceased being remembered demi-bold underlined font Given name and surname of the Deceased being remembered large bold font, all caps Drop cap in the first paragraph of the remembrance obituary The wording of the remembrance obituary (apart from the drop cap of the first paragraph) is written using a roman font A photograph of the Deceased may be added to the remembrance obituary. It is always placed on the left-hand side of the text. The photograph is composed as a part of the wording of the remembrance obituary. VI. OBITUARY WITH PHOTOGRAPH VII. STYLE 1. Graphic principles as defined in items I, II, and VI of this Appendix are in force with respect to obituaries with photographs, bearing in mind the reservations of item The image of the Deceased may be placed in any part of the obituary, but only in an oval format. VII. STYLE Obituaries shall be written in agreement with the principles of the Polish language spelling, style, and punctuation (E. Polański, Nowy słownik ortograficzny z zasadami pisowni i interpunkcji [New spelling dictionary with principles of writing and punctuation], PWN, Warsaw 2002). 18

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