1 7TH ANNUAL MDM & DATA GOVERNANCE SUMMIT ASIA PACIFIC st - 22nd May, Doltone House Darling Island Wharf Sydney MASTER DATA MANAGEMENT ENTERPRISE INFORMATION INTEGRATION AND ARCHITECTURE DATA QUALITY & GOVERNANCE CUSTOMER & PRODUCT DATA INTEGRATION BIG DATA SAN FRANCISCO LONDON SYDNEY NEW YORK MADRID FRANKFURT SINGAPORE Enterprise IQ IQ and and the MDM Institute are proud to to bring present you the the 7th 3rd Annual MDM MDM & Asia DATA Pacific Summit GOVERNANCE the only SUMMIT Asia Pacific ASIA PACIFIC event dedicated 2012 the specifically region s largest, to Master longest Data running Management, and most popular Customer Data Integration and Data event dedicated specifically to Master Data Governance. Be part of the groundbreaking Management and Data Governance & Quality. business technology summit that has attracted sold-out audiences around the world for the Please join us this May at DoltoneHouse, past three years. Darling Island Wharf in Sydney to discover why Discover Master how Data to dramatically Management increase is the #1 your datarelated technology in the APAC region this company s ROI on existing CRM initiatives, as well as deploy competitive differentiating year, and on track for deployment by 66% of technologies to dramatically increase Fortune 1000 companies by customer service levels, reduce operational costs and increase marketing effectiveness Gain practical, real-world insights that will Get impartial advice to help ascertain the help you master your master data from an unbiased and vendor neutral perspective advantages and tradeoffs between off-theshelf commercial solutions and custom-built Confirm how an IT organisation gets IT started and frameworks how IT sells MDM and Data Governance to the business Lessons from early adopters on vendor and product selection and evaluation, team Create an action plan to establish an effective building, Master business Data Governance case development, program. project management and architectural design Determine and delivery the most successful Best Practices for creating a single view of customers and Discover products the most successful best practices for creating a single customer view? Determine the most successful Best Practices Gain practical and proven insights for for creating a single view of customer, product, achieving service and MDM other mastery, business through critical our data interactive workshop and breakout sessions FEATURING INTERNATIONAL KEYNOTE PRESENTATIONS FROM: Aaron Zornes Chief Research Officer THE MDM INSTITUTE (USA) Danette McGilvray President & Principal GRANITE FALLS CONSULTING, Inc. (USA) Zeeman van de Merwe Manager Information Strategy & Planning ACCIDENT COMPENSATION CORPORATION (NZ) John Priest Chief Customs Officer, Technical Project Manager NEW ZEALAND CUSTOMS (NZ) Doug Thompson Worldwide Executive Banking Architect, IM IBM (USA) Christophe Barriolade CEO & Co-Founder ORCHESTRA NETWORKS (France) Jeff Scheepers Senior Manager, Product Marketing INFORMATICA (Canada) Navin Sharma Global Portfolio Director, Data Mgmt Solutions PITNEY BOWES SOFTWARE (USA) Ed Wrazen VP Marketing International TRILLIUM SOFTWARE (UK) Peter Simcock Managing Director STRATEGIC BI (NZ) WITH CASE STUDIES & PRACTICAL INSIGHTS FROM: NATIONAL AUSTRALIA BANK TELSTRA FOSTERS GROUP SHELL COMPANY OF AUSTRALIA DAVID JONES ZENITH SOLUTIONS PLUS, DON T MISS THE SEPARATELY BOOKABLE, FULL-DAY, POST-SUMMIT WORKSHOP IN SYDNEY, AND THE TWO-DAY MASTERCLASS IN MELBOURNE! PRESENTED BY DANETTE MCGILVRAY Author of Executing Data Quality Projects: Ten Steps to Quality Data & Trusted Information Platinum Partner Gold Partner Gold Partner Gold Partner Gold Partner Gold Partner Silver Partner Bronze Partner Bronze Partner Bronze Partner
2 DAY ONE - Mon 21st May EVENT REGISTRATION SUMMIT INTRODUCTION SESSION ONE INTERNATIONAL KEYNOTE PRESENTATION MAXIMISING OUTCOMES MASTER DATA GOVERNANCE TO UNIFY BPM & MDM Enterprise-level governance that spans both data and process is increasingly a key requirement put forth by IT executive management. While master data management (MDM) purports to span the entire master data lifecycle (creation, cleansing, harmonising, archiving...), business process management (BPM) claims to dominate the same for the business process lifecycle. Such dogma makes it extremely difficult to execute either MDM or BPM to their full potential which calls for yet another IT discipline via master data governance (MDG) to unify these two worlds to overcome both organisational and technical issues. This keynote will focus on a set of strategic planning assumptions concerning MDM, BPM, and MDG as well as upcoming new dimensions facing organisations during such as big data and social CRM. The session s main focus will be on providing direction and insights into new factorials of the MDM + BPM = MDG equation by discussing: How are organisations succeeding today in kick starting master data governance? What should your organisation be focusing on in 2012? Where are MDM, BPM and MDG headed in the next 3-5 years? The MDM INSTITUTE (San Francisco) SESSION TWO INTERNATIONAL KEYNOTE PRESENTATION SELLING INFORMATION GOVERNANCE TO THE BUSINESS: BEST PRACTICES One of the major challenges with any information governance program is explaining the value to the business. Most information governance programs deal with certain themes that are common across every including poor data quality, inconsistent business terms, fragmented data, high storage costs, regulatory compliance, and security and privacy issues. However, these themes present themselves differently across different industries and job functions. For example, poor data quality manifests itself in the form of duplicate customer records in a bank, which affects the ability of the credit risk group to establish the overall exposure to an individual customer across product lines. In retail, poor data quality results in duplicate mailings of multiple catalogues by the marketing department to the same household. The conversation quickly proceeds along the following lines: I get the value of information governance. However, it is very hard for me to convince the business about the value of an information governance program. What best practices do you have to help me do this? This session will discuss best practices to sell the value of information governance by industry (banking, insurance, life sciences, oil and gas, manufacturing) and by job function (risk management, marketing, finance, product management, legal and compliance, operations) MORNING REFRESHMENTS & NETWORKING BREAK SESSION THREE INTERNATIONAL KEYNOTE PRESENTATION GET ON THE FAST TRACK TO MAXIMISING CUSTOMER VALUE What s the secret to growing revenue, increasing profits, improving operational efficiencies and reducing costs? It s all about the customer! Your company needs a single, complete and trusted view of its customers, but most customer and prospect data is incomplete and inconsistent. It s stored in multiple systems located both on premises and in the cloud. Each hour, your customerfacing teams spend trying to piece together fragments of customer data stored in disconnected applications, is one hour less they spend on customer engagement. Empowering your customer-facing teams by creating a single, complete and trusted view of customer data Constructing a complete view of customer relationships one that takes into account all products or services your customers own, their household relationships and all interactions they ve had with your company, such as with your support, sales and billing departments Adopt MDM, Data Quality and data integration best practices that help you create a single customer view and deliver tangible business results SESSION FOUR: CASE STUDY THE JOURNEY TO TRUSTED DATA AND BETTER DECISIONS Trusted data is the key enabler to critical decisions about customers, products and operations. The challenges and opportunities faced by IT today are big data, unstructured data and the speed of data entering the. Making better decisions from trusted data requires a culmination of timeliness, reliability and accuracy. The session will discuss the best practices of how companies have approached implementing a data management strategy to govern the data continuum, from collection-and-transformation to synchronisation-and- analysis, for better decision-making. Telstra will share their journey of implementing a data quality firewall to improve the way the data factory delivers Accurate, Complete, Timely, Trusted, Relevant, Understood, and Engineered (ACT TRUE) information. You will gain an understanding of where to start on this journey and how to get to the next level in order to deliver faster and more accurate decisions to your Chief Marketing Officer, Chief Information Officer, Chief Financial Officer and Chief Operations Officer. RICK ANDREWS Senior Information Quality Analyst Business Intelligence Centre of Excellence TELSTRA FELIX LIAO Solutions Manager, DI/DQ Practice SAS LUNCH SESSION FIVE KEYNOTE PRESENTATION THE SEVEN CHARACTERISTICS OF HIGHLY EFFECTIVE DATA GOVERNANCE AND HOW TO GET THERE! Data and Information Governance is all the rage and truly is a critical component to effective information management. Proper Data Governance bridges the IT and Business divide, pulling the two sides closer together in delivering on the organisation s strategic direction. This session will explore the 7 Characteristics of Highly Effective Data Governance, but won t leave you there as we push further into approaches on how to achieve this vision. As always the session should be somewhat entertaining, engaging and educational. TIM MOON Managing Director ZENITH SOLUTIONS SESSION SIX KEYNOTE PRESENTATION SINGLE UNIFIED VIEW OF MASTER DATA IN SEARCH OF THE HOLY GRAIL Single view of master data, like the quest for the Holy Grail, is an arduous journey and many get lost along the way. Therefore, does it even make sense to embark on the quest? Is complete data integration to achieve the ultimate single view of data ever actually possible? Master data goes beyond single domains. The road to successful implementation and management of master data is complex. This is made even more intricate with the number of opposing views on Master Data Management. Ultimately, achieving this single view is more about the results achieved from taking the journey than the destination. At the very least, every business should begin their quest; because those who don t will be left behind. Informed by our own experiences down the trenches, this session will: Cover insights into the different views; Provide recommendations around the readiness assessment technology to use and the architectural choices to make; and Reveal the roadmap to the grail straight from the people who have already gone down that path successfully. EMY CARR Founder & Managing Director EC INTEGRATORS AFTERNOON REFRESHMENTS & NETWORKING BREAK SESSION SEVEN INTERNATIONAL CASE STUDY CATALYSING DATA MANAGEMENT AT ACC (NZ) DATA QUALITY & GOVERNANCE GETTING SUPPORT FOR A WEIRD AREA Getting investment support for data quality is problematic as it is an area that is not well understood even though the effect is widely recognised. To get commitment, requires a combination of strategy, opportunism and good luck. Like most organisations, New Zealand s Accident Compensation Corporation (ACC) long had problems with data quality and governance. With multiple data sources, multiple formats and disparate business units the challenge of building an data governance program was great. This session will outline the journey they undertook to gain business support for catalysing data management, and gaining broad business support for the initiative. All the intrigue involved in finding investment for data quality will be revealed! ZEEMAN VAN DE MERWE Manager Information Strategy & Planning ACCIDENT COMPENSATION CORPORATION (New Zealand) SESSION EIGHT EXPERTS FORUM - INTERACTIVE DISCUSSION SESSION MASTER DATA GOVERNANCE FOR THE BIG DATA AGE - BUSINESS DRIVERS, ROADMAPS & STRATEGIC CONSIDERATIONS The growth of interest in Master Data Management and Data Governance & Quality in recent years has been driven by increasing awareness of the business value of reliable, accurate business data & information. At its core, MDM is the management of key data domains across the and requires a seamless convergence of people, processes and technology. With Big Data fast becoming a reality, business leaders are taking more notice than ever before and there is growing momentum for MDM & DG projects. Our group of seasoned practitioners will share insights from their own experiences of MDM & DG, including such key issues as: Building a strong business case and communicating the value of Master Data Governance to senior executives Demonstrating proof of concept and expected ROI Creating a roadmap for MDM & DG from single domain to multi-domain & -wide Establishing metrics for measuring the success of an on-going MDM program Securing and maintaining stakeholder engagement to keep the strategy on track Moderated by: THE MDM INSTITUTE JOHN PRIEST Chief Customs Officer, Technical Project Manager NZ CUSTOMS COCKTAIL NETWORKING RECEPTION SPONSORED BY Exhibitor Endorser Exhibitors: Endorser Endorser
3 DAY TWO - Tues 22nd May COFFEE & VISIT THE EXHIBITION SESSION ONE: INTERNATIONAL KEYNOTE PRESENTATION FIELD REPORTS FOR TOP 15 MDM & MDG SOLUTIONS Evaluating MDM and MDG solutions is comparable to purchasing your first home too many new variables, lack of transparency in the pricing, and high-pressure sales tactics. On top of this flux, IT executives have to contend with the marketing dogma of ongoing stack wars amongst the mega vendors and the dogmatic we are the world viewpoints of both MDM and BPM vendors. To cope during 2012, many large s will increasingly mandate a unified approach to both data and process architecture/design/management tools. This session will focus on the why and how of MDM, BPM, and MDG technical evaluations by providing insight into: Understanding the pros and cons of the dominant architectural models and evaluation criteria e.g., pro-active data governance, identity resolution, hierarchy management, scalability, etc. Assessing the vendor landscape e.g., registry, data hub, ultrahub, EAI/EII, portals, SOA-based web services, data service provider, system-centric BPM, human-centric BPM, etc. Applying a rigorous methodology to product evaluations for both mega vendor solutions (IBM MDM, Informatica MDM, Microsoft MDS, Oracle MDM, SAP MDM/MDG) and more pure play (Collibra, DataFlux, Heiler, IBI MD Center, Kalido, Orchestra, Software AG, Stibo, Talend, TIBCO) THE MDM INSTITUTE (San Francisco) SESSION TWO INTERNATIONAL KEYNOTE PRESENTATION LEVERAGING THE ROLES OF EXECUTIVE, MANAGER AND INDIVIDUAL CONTRIBUTOR TO FURTHER DATA GOVERNANCE The human part of our work is often more challenging than the scientific and technical aspects. Success of Data Governance depends on the coordination and cooperation of people across the organisation. Anything we can learn to increase our ability to deal with people can make a big difference in moving our programs and projects forward. We will apply ideas about working with people from entrepreneurial/small business thinking and apply to your role as a manager or team member in a data governance initiative. This presentation will help you be more effective in working with others to implement and promote your company s data goals. Some of the themes to be discussed include: Roles vs. personalities of executives, managers, and individual contributors Making use of different perspectives Shift your thinking what s in it for them DANETTE MCGILVRAY Author of Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information President & Principal GRANITE FALLS CONSULTING, Inc. (USA) MORNING REFRESHMENTS & VISIT THE EXHIBITION SESSION THREE INTERNATIONAL KEYNOTE PRESENTATION THINKING BEYOND THE SINGLE CUSTOMER VIEW...FUTURE-PROOFING YOUR MDM INITIATIVES TO MANAGE SPHERES OF INFLUENCE Every day, 2.5 quintillion bytes of data are created so much that 90% of the data in the world today has been created in the last two years alone. Social media adds to the constantly growing information streams. Understanding your customer s social networks is critical when you consider recent studies, which state that 83% of consumers are likely to rely on peer advice when making purchase decisions. What is clear is that social networks have leapfrogged traditional marketing channels in shaping purchasing decisions. Equally important is that this torrent of Big Data can serve to mask potential criminal behaviour, such as Money Laundering and Fraud (i.e., Healthcare and Insurance claims and credit card). These activities are largely driven by a complex network of entities looking to de-fraud organisations. What s common is that this complex web of obvious and not-so obvious relationships have not been managed or understood in order to more effectively drive opportunities and mitigate risk across the. In this session you will learn about the importance of managing beyond a single customer view to managing complex customer networks and hierarchies, spheres of influence, while avoiding costly investments in technologies that are inflexible, data modeling-intensive and worse yet, may be outdated within a few years. NAVIN SHARMA Global Portfolio Director, Data Management Solutions PITNEY BOWES SOFTWARE (USA) SESSION FOUR INTERNATIONAL KEYNOTE PRESENTATION LIVE DEMO & CASE STUDIES - MULTI-DOMAIN MDM IN ACTION! See a live MDM demo that shows how business users can take control of their data, featuring centralised authoring with workflow, strong data governance capabilities, and extensibility across the. Business users are the new MDM power users. Come see how to enable multi-domain collaboration for master data in your. Learn about successful Multi-domain MDM implementations at large corporations in financial services, manufacturing, retail and services. See how Orchestra Networks EBX5 allows companies to start small and deploy their MDM initiative across all master data domains, including products, financial & HR hierarchies, organisations, parties, assets and reference data. CHRISTOPHE BARRIOLADE Co-Founder & CEO ORCHESTRA NETWORKS (FRANCE) LUNCH SESSION FIVE INTERNATIONAL KEYNOTE PRESENTATION KEY DATA QUALITY STEPS TO ENSURE MDM & DATA GOVERNANCE SUCCESS The aim of a master data management programme is to deliver a trusted source of master data that can be highly leveraged across an organisation or business unit. However, ensuring that master data is accurate, complete and consistent can be challenging across multiple business requirements and functions. To overcome these hurdles, there needs to be a strong focus on the disciplines of data quality and data governance from the start and throughout any MDM project. This session will explore the key steps required to ensure that data quality is addressed. We will examine the tools, techniques and the necessary approach to ensure business participation from the outset and how technology facilities a collaborative approach. ED WRAZEN VP Marketing International TRILLIUM SOFTWARE SESSION SIX INTERNATIONAL KEYNOTE PRESENTATION AFTERNOON REFRESHMENTS & VISIT THE EXHIBITION SESSION SEVEN EXPERTS FORUM - INTERACTIVE DISCUSSION SESSION THE RISE OF MULTI-DOMAIN MASTER DATA GOVERNANCE Whilst most early interest and uptake of Master Data Management tools and programs was focused on customer data integration and the single customer view, increasingly, MDM is being applied across multiple domains to ensure better governance of product, service, materials, reference and supply chain data. In this session, we will explore the rise of multi-domain MDM and see how forward thinking companies are using it to drive improvements in the management and governance of crucial data assets across the business. Beyond MDM for customer exploring the use of MDM for product, service, material, reference and supply chain data Holistic data governance exploring the role of MDM in multi-domain data governance Measuring and communicating the business value of multi-domain data governance Aligning people, processes and technology creating a data governance program that delivers results Moderator: THE MDM INSTITUTE Panellists: BRENT CONNER MDM Lead FOSTERS GROUP & CARLTON UNITED BREWERS KEN SELF Data Strategy & Standards Manager SHELL COMPANY OF AUSTRALIA GAURAV PATNI Technology Integration Lead DAVID JONES EVA GARDYN Data Architect NATIONAL AUSTRALIA BANK CLOSING REMARKS FROM THE CHAIR WHO SHOULD ATTEND Enterprise Architects, Solution Architects, Data Architects, Chief Technology Officers (CTOs) & Chief Information Officers (CIOs) responsible for translating business strategic vision into pragmatic IT delivery programs. Decision makers who are responsible for exploring and implementing both tactical and strategic MDM solutions. Professionals who need to understand how MDM solutions can fit into an existing data integration framework or services-oriented architecture (SOA). Senior Business Strategists, Chief Operating Officers (COOs), & Line-of-Business Managers charged with deploying competitive differentiating technologies to dramatically increase customer service levels, reduce operational costs, and increase marketing effectiveness. Business executives and managers needing to improve the quality, consistency, and completeness of data-driven applications for which they are responsible. MDM or Data Governance Project & Program Managers, Data Stewards, Data Quality Managers, & IT Implementers responsible for increasing the value and effective of master data such as customer, product, supplier, and pricing. VPs & Directors of Sales/ Marketing Analytics, VPs for Customer Experience, VPs for Customer Service, VPs for Business Intelligence, & Customer Contact Centre Directors/ Managers. Senior-level managers charged with standardising customer and other reference data across multiple applications. Directors of Customer Analytics, Business Intelligence Program Managers, & Data Warehousing Program Managers. Those responsible for incorporating MDM programs into the framework of their overall BI initiatives.
4 POST SUMMIT WORKSHOPS SYDNEY WORKSHOP - 23 MAY 2012 (ONE FULL DAY) LET S TALK BUSINESS: COMMUNICATING THE VALUE OF YOUR MDM, DG & DQ INITIATIVE ABOUT THE COURSE You are responsible for MDM, data governance, or information quality. But success of your job, program, or project requires commitment from people who don t understand data or what you do. Getting support in the way of time, attention, money, and other resources continues to be a challenge. For those whose profession revolves around data it is often hard to understand why they don t get it. They may be peers or colleagues where their input and subject matter expertise are needed, but can t seem to take time to meet. They may be those who make critical decisions about funding and resource allocation that impacts data activities, yet don t understand the role information plays in what the organisation is trying to accomplish. They are asking What impact does MDM have on the business? Why does data quality matter? and What s the return if I invest in data governance? You have two big challenges: 1) Determining the business impact of the data initiative, and 2) Communicating and selling it. This one-day workshop shows you how to meet both of these needs. It offers a variety of techniques for assessing business impact. You will learn both qualitative and quantitative methods that provide options based on your situation and the time and resources available. We will also show how to use what you learned to communicate and gain support. Find out what isn t taught in school Figure out what you need Understand what they care about Assess business impact Show how your data initiative can help Come with your situation in mind. Be prepared to participate in this highly interactive workshop. PLACES ARE STRICTLY LIMITED MELBOURNE MASTER CLASS MAY 2012 (TWO FULL DAYS) TEN STEPS TO QUALITY DATA AND TRUSTED INFORMATION ABOUT THE COURSE Do you see the need for improving data quality in your organisation? Maybe you have complaints about reports coming out of the data warehouse. You need to analyse the data quality and set a baseline against which to compare future improvements. In other cases, you have projects (MDM, ERP, new application development) that are migrating or integrating data and high quality data is a critical success factor. Perhaps you purchased a data quality profiling and/or cleansing tool but you are not sure how to make the best use of it. Maybe you are formalising your information quality efforts and need a structured, yet flexible, approach to apply against the many data quality-related situations in your organisation. Perhaps you were just given responsibility for information quality and you are not sure how to get started. If these sound familiar, this course is for you! Simply put, information quality is providing the correct set of accurate information, at the correct time and place, to the correct people. However, ensuring quality information is far from simple. Whether you are just starting a project or are already in production, it is not unusual to find that information quality issues prevent organisations from realising the full benefit of their investment in new business processes and systems. Join us to learn the Ten Steps to Quality Data and Trusted Information a practical approach to creating, improving, and managing the quality of information critical to running your business, satisfying customers, and achieving company goals. What you learn here applies to all kinds of data and every type of organisation for-profit businesses of all sizes, education, government, healthcare, and non-profit because all depend on information to succeed. Key topics include: The Ten Steps The Framework for Information Quality Dimensions of data quality Business impact of information quality Real-life application of the methodology Come with your particular needs in mind, learn how these topics apply to your situation and leave with realistic methods for improving information quality. Be prepared to participate, as discussion and individual and group exercises are an integral part of the course, in addition to lecture and presentation. This course is based on the extensive experience of the trainer/ author/consultant and the book Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information (Morgan Kaufmann Publishers, 2008) by Danette McGilvray. PLACES ARE STRICTLY LIMITED ABOUT THE WORKSHOP & MASTER CLASS PRESENTER Danette McGilvray is president and principal of Granite Falls Consulting, Inc., a firm that helps organisations increase their success by addressing the information quality and data governance aspects of their business efforts. Focusing on bottom-line results, Danette helps organisations enhance the value of their information assets by incorporating information quality management into the business. She also emphasises communication and the human aspect of information quality and governance. In Australia, Danette partners with Zenith Solutions, who are hosting this workshop, as the preeminent data quality consultancy in the region. Danette is the author of Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information (Morgan Kaufmann, 2008). An internationally respected expert, her Ten Steps approach to information quality has been embraced as a proven method for both understanding and creating information and data quality in the. Her trademarked approach, in which she has trained Fortune 500 clients and thousands of workshop attendees, applies to all types of data and all organisations. Her book is used as a textbook in university graduate programs and has been translated into Chinese. See more about the book at Danette received a Professional Achievement Award from the Jon M. Huntsman School of Business at Utah State University in Logan, Utah. She has contributed articles to various industry journals and newsletters and has been profiled in PC Week and HP Measure Magazine. She was an invited delegate to the People s Republic of China to discuss roles and opportunities for women in the computer field. See more at
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