The Roadmap to Campaign Data Management

Size: px
Start display at page:

Download "The Roadmap to Campaign Data Management"

Transcription

1

2 C O N T E N T S Digital Analytics Disasters: Campaign Management Challenges The Roadmap to Campaign Data Management Integrating Your Data Web Analytics Integration ª ª Google Analytics Integration ª ª Adobe Report and Analytics Integration ª ª Other Analytics Systems Data Governance with User Flexibility Why is Data Governance Critical Different Users, Different Needs 7 Tips to Solve Campaign Management Challenges Data Management: Our Approach to Campaign Management About TMM Data Appendix: Campaign Management How To s

3 THE CHALLENGES FACING TODAY S MARKETING CAMPAIGN MANAGERS Half the money I spend on advertising is wasted; the trouble is I don t know which half. - John Wanamaker ( ), Retailing and Advertising Pioneer Technology has changed quite a bit since John Wanamaker expressed his marketing challenge in the early 1900 s but the problem still exists. The promise of hundreds of digital marketing systems that are supposed to tell you where to spend your advertising dollar is obstructed due to campaign data management. Our experience is that most organizations still face common challenges getting the most out of their marketing systems and campaign investments. These challenges include: Gathering the right data in a rapidly changing environment Complexity of integrating different sources, systems, and people Human error driven by manual processes or workarounds Determining best practices Limited IT and other resources, which make it difficult to access resources It s our goal to share some best practices in campaign data management we have discovered during our time managing digital marketing, starting in the early dotcom days. Although at first overwhelming, taking control of your data is really just focusing on the next step in the process. THE ROADMAP TO CAMPAIGN DATA MANAGEMENT If you are going to take charge of your campaign data you will need a roadmap. You will need to know what your goals are, who will be affected, and what pre-existing systems and processes will be impacted. In short, just like anything else you do, it requires some planning. Let s organize this roadmap into the why, what, who, and how. Campaign Management Best Practices 3

4 The WHY This is where you identify the campaign management goals you are trying to accomplish. Some of the more common primary goals are: Decrease the time and effort it takes to produce accurate campaign data analysis Improve the efficiency and consistency of campaign creation and information sharing Improve the data governance surrounding the various marketing channels at the company Clean up the mess we have in our analytics system of record However, there are many secondary goals that you will want to work out. What data do you need to capture in your campaigns to improve decision making? What questions do your analysts or executives struggle to answer? What KPIs are you going to keep track of? How will you measure these goals? Putting a small amount of time to setting up the roadmap will save you significant time in the long run. The WHAT In order to answer the questions above you re going to need data from a few different sources. We will go into more detail on system integrations in the next section but it is important to lay out, based on your goals, what systems will need integrating. This is a very important step. Trying to integrate a system mid-stream is very difficult and usually results in using a band-aid approach that can be difficult to maintain and creates complexity. A few common systems to consider include 3rd party marketing systems, like marketing tools, search management systems, or social media platforms. The WHO In some ways this is the most important step to plan out on your roadmap. People don t like change and some will fight it every step of the way even if it is beneficial for them. Getting buy-in is crucial and this really varies by organization. Understanding the pain points of executives, as well as users will help ensure a successful implementation. People respond to incentives and the primary goal of campaign management should be improving data quality and decision making, which in turn helps people improve their job performance. Some common groups that have a stake in improving data quality are marketing channel managers, IT staff, or even marketing agencies or partners. The HOW Once the why, what, and who questions are answered, you can begin to think about the logistics of campaign data management. What will be the process that users will go through? How do you make it easy for people creating campaigns, but ensure accurate data for the analysts and executives? How will your organization implement these best practices across its people, processes, and other technology? Spending time laying out a roadmap prior to implementing campaign best practices is recommended in order to save time, ensure adoption, and communicate the benefits across the organization. Campaign Management Best Practices 4

5 CHALLENGE - NEW DATA CREATED EVERY 60 SECONDS INTEGRATING YOUR DATA You ve probably been in the situation where you are trying to access data to answer a question and you have to copy and paste data from multiple sources to try to answer the question. Or even worse, be in the position to not trust the data from a system or person because it looks wrong. Integrating the right data sets provides more consistent reporting and gives you a 360 degree view of your customers and markets. If done correctly, you can analyze at a high level while still allowing for deeper drill-downs. When starting a marketing data integration project, there are a few common principles and terms that you will consistently work with. Campaign Management Best Practices 5

6 Common Marketing Data Concepts and Terms Tracking code or key: A unique identifier that represents all of the meta data associated with a campaign, creative, or another level of granularity. Meta data: All of the data associated with a campaign, creative, or another level of granularity of a campaign. These include data like campaign name, marketing channel, and site the campaign is placed on. Classifying data: The act of assigning meta data to a tracking code or key ETL (Extract-Transform-Load): A platform that pulls data from a source, manipulates it, and sends it to another platform. Data governance: All of the rules and processes involved in the gathering, storing, manipulating, and exporting data. Mash-up: A data set that is created out of two or more data sources. Examples of Common Data Integrations Business Intelligence or Reporting Systems Web analytics such as Google Analytics and Adobe Reports and Analytics (we will be discussing these later) Internal systems such as an Enterprise Data Warehouse that contain financial or other critical enterprise data Third party BI systems too many to mention Prospect or Customer Touchpoint systems CRM systems such as SalesForce Call center or phone IVR systems Chat technology systems Survey systems such as SurveyMonkey and Foresee Advertising or Marketing specific systems marketing such as Eloqua, Silverpop, and Responsys Search marketing systems or companies such as Google and Bing Ad serving systems or banner advertising placements This is one of the major challenges facing companies today. They have a bunch of data, but it is difficult to get to the right data and make meaning of the information. In campaign management data integration, ensuring you have the right data integrated with your business intelligence systems will ensure that you can trust the data. Campaign Management Best Practices 6

7 DATA ENABLED OVERVIEW Web Analytics Integration Any analyst will tell you that to be successful in marketing you need to get the right message to the right people at the right time. This requires a complete picture of the potential customer that can only be attained from combining the data in your company s many different data silos. This is where integrating different systems into your web analytics platform comes into play and is critical in ascertaining answers to critical marketing questions. Each platform is unique with different areas of strength and weaknesses. Google Analytics Google Analytics uses UTM parameters in their URL to classify each campaign variable. These variables are: Source source of traffic the campaign is driving Medium marketing channel Campaign Term keywords Campaign Content used to differentiate ads Campaign Name name of campaign While this makes data management simple there is one great danger: once the URL parameters are out there, you can t change them in Google Analytics. Campaign Management Best Practices 7

8 For instance, if you have a typo in one of your parameters, utm_source=gogle, and attach that to your PPC campaigns, you will not be able to change the traffic associated with those campaigns from gogle to google later on. This illustrates the importance of making sure your data management processes are airtight when using Google Analytics. Google Analytics Benefits Free (unless using Google Analytics Premium) Strict parameter definitions Simple integration with Google Adwords  URL builder tool Limitations  Limited number of UTM parameters One time shot to classify data Does not integrate well with other systems Adobe Reports and Analytics Adobe s Report and Analytics (formerly Omniture SiteCatalyst) great strength comes from using a tracking code that associates as much meta data as you want with it. This means that you can overwrite campaign classifications at any time and the changes will be reflected accurately in the online tool. While this makes mistakes easier to correct, it leads to a more complicated form of data management. For instance, you can have a tracking code, abc123, that has associated with it other variables, such as campaign name, creative name, start date of campaign, source, You decide what this tracking code looks like (in this case we ve decied on abc123) and you decide the number and types of meta data. You upload this to Adobe s data base via a text, tab delimited file and then attach the tracking code to a URL to track traffic. Because the rules are much more wide-open than Google Analytics, you have the ability to capture a lot more information. However, there is also the chance of data errors, so data governance is more critical to ensure good quality information. Adobe Reports and Analytics Benefits Completely customized based on business needs More flexible Ability to capture more data Ability to re-write meta data Integrations with other Adobe products Limitations May rely on manual processes that cause errors With more flexibility comes more complicated data management Campaign Management Best Practices 8

9 Other Analytics Systems or Methodologies Although we only cover Google and Adobe in this overview, there are other good analytics vendors in the marketplace like Webtrends and Coremetrics. Both of these follow a more limited meta data approach, meaning you need to get the key right up front prior to implementation. In other cases, individuals may try to set up a unique set of rules based on their campaign code structure and then have the analytics system read the code and assign the right information. This makes sense to many organizations, but it doesn t allow the type of flexibility as your marketing strategies evolve. This also requires people to remember the rules or if you have a system that follows the rules errors can still creep into the process. For example, in a rush people may put in incomplete information that creates more time for the analyst to figure out how to assign the right credit to the right campaign. Finally, some companies may not want to provide their competitors clues to their marketing channels. DATA GOVERNANCE WITH USER FLEXIBILITY Often in data management you have to walk a fine line between data governance and user flexibility. Often one comes at the expense of the other. Marketers want something easy that they don t have to think about and are resistant to changing their process. The more technical crowd wants strict rules governing the data and everyone to follow them. Though everyone will not be completely satisfied, with planning and some creativity you can make sure that the most critical aspects of data governance and user flexibility are met. Why is Data Governance Critical? It is important to understand the role of data governance in campaign management. Essentially, data governance, as cumbersome as it may be at times, is what keeps data clean and accurate. For instance, if your data input process allows any kind of data to be submitted, you will get all sorts of typos and redundancies. In this situation it might be better to have limited choices that the user can pick from. Though a simple example, it shows how integral data governance is to keeping data clean and reliable. Campaign Management Best Practices 9

10 Different Users, Different Needs Part of the difficulty around campaign data management is that there are different users in the process that all require different things. In our experience there are typically three user groups: campaign creators, analysts, and administrators. for the CAMPAIGN CREATORS Campaign creators can be internal marketing channel owners, agencies, or both. Most of the time what these users want is just a way to create a URL that tracks their campaigns for them. Many are creating and processing these codes manually, which creates poor quality data. Or, in some scenarios they are ing the analyst a request for codes, which is time consuming and inefficient. Additionally, campaign creators are busy and have, sometimes, several hundred campaigns that they need to manage at once. They need a way to create and manage several campaigns without it taking up half of their day while still being accurate enough for the analysts. for the ANALYSTS Much of an analyst s time and frustration is spent on questioning and investigating the accuracy of data. In digital analytics conferences people consistently report that up to 80% of an analysts time may be acquiring and cleaning up data. What is needed for this user group is an easy way to access and manipulate the data. The key for this group is that an analysts time is spent analyzing marketing campaigns and not dealing with data clean-up or cumbersome processes. for the ADMINS The admin and the analyst may be the same person, but the admin is focused on data governance. Making sure the infrastructure is in place to allow the type of consistent reporting that the business needs is the admins prime responsibility. Consistency is important for this group; however they will need ways to easily adjust the data strategy as the business needs evolve. Campaign Management Best Practices 10

11 7 TIPS TO SOLVE CAMPAIGN MANAGEMENT CHALLENGES We first started this journey back in 2002 trying to understand which marketing campaigns worked best and our system of record was an antiquated web analytics software. We ve learned a lot over 10 years, and we wanted to share some of our best practices based on this experience: YOU CAN T MANAGE WHAT YOU CAN T MEASURE Getting this right takes time. Ensure that you have your business goals clearly defined and bought into prior to implementing a measurement methodology. You also don t want to cut corners. Too often we see the approach of, we ll go back and fix it later, which almost never happens. Technology resources are limited, so if you have the right measurements in place up front, you will eliminate making tradeoffs that limit your ability to find answers to your questions. DON T MEASURE EVERYTHING This may sound counterintuitive to the first point, however this is something that we ve seen on most engagements. When business users see the types of data they can get with a well-thought out campaign management strategy with the right tools, they go overboard. Try to focus on the key data points that are going to be required for most of your analysis. Once you have the primary analysis needs met, then you can add to your campaign data strategy through new data points or customizations. MANUAL IS BAD This goes for human, as well as ad hoc technical processes. Try not to use a set of rules that is cumbersome for your team to follow to create and manage campaign data. It will not work over the long-term. Trying to use software or tools that were not designed for data management will save you time in the short run, but cost you dearly long term. We understand this is the place where most of us had to start, but always start from a position of manual is bad. GET IT RIGHT UP FRONT AND AUTOMATE ONLY WHEN YOU HAVE TO There are some tools out there that can automate data manipulation with business processes after the fact. Automating data after the fact usually takes place with a Campaign Management Best Practices 11

12 larger data set or third party systems that may not have an easy way to share data. In most other instances, getting the data right at the beginning of the process, instead of trying to clean it up after the fact, makes the picture so much clearer for analysts. STANDARDIZATION AND DATA GOVERNANCE Standardization is an analyst s best friend. It is also a must if you want any semblance of clean data. To not have some sort of rules regarding data entry is leaving it too wide open for human error and will cause you more time fixing the problem than it would have getting it right up front. BE FLEXIBLE IT or enterprise technology staff love consistency and process. Marketing people tend to be more nimble and less process-driven. You need to balance both. This is difficult to manage, and the first step in the process is communication of clear business needs with your team and partners. Sounds basic, but at times these priorities are too fluid and this constant state of change is frustrating to team members who are responsible for the organizational infrastructure. Second, you need to have the right resources to allow for customization. When trying to automate and integrate multiple sources together, you will be faced with different technologies, different vendor opinions (depending on the day), and different requirements. Without a nimble set of tools, you will be faced with large data gaps, creating holes in your analysis that are difficult to plug or create a lack of confidence in the data. BE CREATIVE There are limitations to every process, technology, or team. Be creative with your approach to the data, as well as to your technologies. For example, some major web analytics platforms only allow you to track a certain set of meta-data. This limitation is one that is easily overcome with the right tools, and provides a greater level of customization which leads to better insight. At the end of the day being inquisitive and pushing the organization forward will lead to bigger insights and better performance. The Bottom Line Is... The issues of poor quality data or confusing marketing campaign information still exist in most organizations. Approaching one of your more strategic assets, data, with a consistent methodology will ensure that you can trust the data. Clean, well-maintained data that is integrated with the right systems will lead your organization to spending more time analyzing information and less time chasing bad data. This, of course, is a major reason that online marketing is so interesting. The ability to take things that we learn from customers and apply it to better the organization and yourself will ensure a winning strategy and a rewarding career. Campaign Management Best Practices 12

13 DATA MANAGEMENT: OUR APPROACH TO CAMPAIGN MANAGEMENT This approach was born from a web analytics system implementation failure to easily create new marketing campaigns, failure over how to easily integrate campaigns with other systems, and the desire to simplify the day-to-day complexity for the marketing team. The design was to fnd a better way to create and manage campaign data instead of working with shared spreadsheets or closed vendor systems. The impact of this technology has been cleaner data throughout the organization leading to better decision making with campaigns, as well as a streamlined process across multiple stakeholder groups. Primary Benefits: Flexible, web-based tools to create, integrate, process, and manage your data Customize data structures, reports, charts, data mashups, and even code Integrations and Data Processing made easy through its custom API and Business Rules Engine A few examples of flexible data integrations include Adobe Products, Google Analytics, Webtrends, Coremetrics, Data Warehouses, Social platforms, and more. For screenshots and how-to s on campaign management best practices, you can go to the appendix. About TMM Data Started in 2008, TMM Data s initial vision was to help companies manage and integrate accurate marketing data. This experience led to the launch of a better way to manage and integrate all types of data. The TMM platform is a realization of years of experience and development to enable companies to simplify their data allowing them to shorten their time to answer pressing business questions and improve their company s performance. TMM Data is based in Central Pennsylvania with offices in Salt Lake City, Utah. Feel free to visit our website and sign up for a demo. Campaign Management Best Practices 13

14 APPENDIX: CAMPAIGN MANAGEMENT TOOLS Campaign Creators This is the most simple and common use of the tool. One that agencies and channel or campaign managers will see. Use forms to create tracking URLs that will integrate with any major web analysis platform. Through standardization you can obtain marketing data you can trust and it s an easy, one-step process. Simply enter in all of the fields of the form and hit Submit. Campaign Management Best Practices 14

15 Use the pasting feature to create hundreds of tracking codes at once: Analysts With the power of a database and the flexibility and ease of excel, your analysts will be able to utilize the interface to accomplish what they need to. There are many tools within the interface to help analysts see and edit any data they want so they spend less time fixing data and more time analyzing. Campaign Management Best Practices 15

16 Group by 1. Add rows 2. Copy row(s) 3. Edit row(s) 4. Import row(s) to text 5. Export data 6. Paste multiple row(s) 7. Import data 8. Delete row(s) 9. Search 1. Freeze View 2. Find & Replace 3. Search Admins The admin features are really what set it apart from any other data tool out there today. The Basics. Tables: Creating tables in the database is an easy task that any marketing analyst can do with no prior knowledge of database technologies. Create any table in two easy steps: Campaign Management Best Practices 16

17 1. Create Fields 2. Edit Fields Forms: Standardize your data by creating and customizing your own forms: Campaign Management Best Practices 17

18 User Groups: We understand that protecting your data is priority #1. The system makes the creation of user group permissions simple: 1. Create Group 2. Decide Access 3. Assign Users to Group API Builder: Don t rely on IT for your API creations anymore. In two easy steps you can build your own API that send whatever data you need it to. 1. Choose API Return Columns 1. Choose API Specifications Campaign Management Best Practices 18

19 The Heavy Lifting. Business Processes: Use business process to clean and manage your data. You can use simple conditional statements or enter your own PHP code. AutoImporter: The AutoImporter allows you to integrate 3rd party data and store all your information in one platform. Campaign Management Best Practices 19

20 The Visuals. Reports and Charts To learn more about how to solve your specific marketing data needs, please contact us: w: e: sales.com p: DATA Campaign Management Best Practices 20

Intelligent call tracking ties it all together. Call Tracking Simplified

Intelligent call tracking ties it all together. Call Tracking Simplified Intelligent call tracking ties it all together Call Tracking Simplified Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore

More information

Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics.

Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics. Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics. Insights and ROI from your paid ads You could spend thousands of pounds on you paid ads in Google AdWords, Bing

More information

Better Business Analytics with Powerful Business Intelligence Tools

Better Business Analytics with Powerful Business Intelligence Tools Better Business Analytics with Powerful Business Intelligence Tools Business Intelligence Defined There are many interpretations of what BI (Business Intelligence) really is and the benefits that it can

More information

YOUR COMPLETE CRM HANDBOOK

YOUR COMPLETE CRM HANDBOOK HIGHER EDUCATION: YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and

More information

Market Research with Social Media

Market Research with Social Media Community Ebook / September 2012 / / 1 888 6radian Market Research with Social Media Gives you the direction and tools you need to use social media to become a more agile, engaged, profitable and productive

More information

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and sales world for

More information

Call Tracking. Simplified. Intelligent call tracking ties it all together

Call Tracking. Simplified. Intelligent call tracking ties it all together Call Tracking Simplified Intelligent call tracking ties it all together 2 Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore

More information

Your Complete CRM Handbook

Your Complete CRM Handbook Your Complete CRM Handbook Introduction Introduction Chapter 1: Signs You REALLY Need a CRM Chapter 2: How CRM Improves Productivity Chapter 3: How to Craft a CRM Strategy Chapter 4: Maximizing Your CRM

More information

15 QUESTIONS TO ASK BEFORE HIRING AN SEM AGENCY. Overview. Choosing the Wrong SEM Agency can Destroy your Business!

15 QUESTIONS TO ASK BEFORE HIRING AN SEM AGENCY. Overview. Choosing the Wrong SEM Agency can Destroy your Business! Overview Choosing the Wrong SEM Agency can Destroy your Business! Choosing a PPC agency to manage your accounts is a business critical task. Search marketing has the potential to drive a large portion

More information

How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015

How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015 EXPERT GUIDE How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015 You re planning your digital marketing budget for the new year, and expecting to increase your marketing

More information

CLOSED-LOOP REPORTING

CLOSED-LOOP REPORTING 1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN

More information

Lead Generation Success

Lead Generation Success 5 Step Guide to Lead Generation Success Generate more leads and close more deals - Actionable tips for creating a successful long term lead generation and customer acquisition strategy. Brought to you

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS

THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS THE EVENT PLANNER S COOKBOOK HAS BEEN CREATED TO HELP EVENT ORGANISERS BUILD STRONGER FOUNDATIONS FOR THEIR EVENTS. THE

More information

AB2BMARKETER SGUIDETO CUSTOMER INSIGHTS

AB2BMARKETER SGUIDETO CUSTOMER INSIGHTS AB2BMARKETER SGUIDETO CUSTOMER INSIGHTS A B2B Marketer s Guide to Customer Insights: The Emerging Role of 360-Degree Customer Data in B2B Marketing Today s B2B marketing teams have access to more data

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

Selecting an Email Service Provider

Selecting an Email Service Provider Why Outsourcing the Process is Your Best Bet RED PILL EMAIL Authored by: Ken Magill Why Outsourcing the Process is Your Best Bet So you ve decided it s time to hire an email service provider or select

More information

How to: Audit Your Google Analytics Installation

How to: Audit Your Google Analytics Installation How to: Audit Your Google Analytics Installation Your site seems to be working perfectly and you re trying to track the results in Google Analytics. But something is missing. You think you re receiving

More information

Improving Your Acquisition Data

Improving Your Acquisition Data Improving Your Acquisition Data Presented By: Axel Queffeulou July 02, 2015 Game Plan 1 About iprospect Canada 2 Introduction 3 Part 1: Google Single Stack 4 Part 2: iprospect s URL Builder 5 Conclusion

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

The 5 Questions You Need to Ask Before Selecting a Business Intelligence Vendor. www.halobi.com. Share With Us!

The 5 Questions You Need to Ask Before Selecting a Business Intelligence Vendor. www.halobi.com. Share With Us! The 5 Questions You Need to Ask Before Selecting a Business Intelligence Vendor www.halobi.com Share With Us! Overview Over the last decade, Business Intelligence (BI) has been at or near the top of the

More information

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER For many B2B organizations, building a demand center is a no-brainer. Learn how to ensure you re successful by avoiding

More information

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation B2C Marketing Automation Action Plan 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation Introduction B2C marketing executives are increasingly becoming more

More information

Best Practices for PPC on Google AdWords

Best Practices for PPC on Google AdWords Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren

More information

Making a Bid for Profit

Making a Bid for Profit Making a Bid for Profit Your quick-start guide to becoming a profit-driven marketer A Practical Guide thinkwithgoogle.com 1 Introduction Recently, a number of marketers have started a new trend known as

More information

10 Ways to Increase Your Recruitment Business Leads. World Class Staffing & Recruitment Software

10 Ways to Increase Your Recruitment Business Leads. World Class Staffing & Recruitment Software 10 Ways to Increase Your Recruitment Business Leads World Class Staffing & Recruitment Software Contents Page 10 Ways to Increase Your Recruitment Business Leads 3 1. Question Time 4 2. Update Candidate

More information

Google Lead Generation for Attorneys

Google Lead Generation for Attorneys 1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

BPM 101: Selecting a Business Performance Management Vendor

BPM 101: Selecting a Business Performance Management Vendor A BPM Partners White Paper BPM 101: Selecting a Business Performance Management Vendor October 2008 Selecting a vendor for business performance management (BPM) is not an easy task. It is necessary to

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM

SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM 10 SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM What You Need to Know THE NEXT DIMENSION IN TICKETING SOLUTIONS SERVICES SUPPORT STRATEGY YOU VE BEEN CHARGED WITH FINDING A NEW TICKETING SOLUTION

More information

Powering Performance with Customer Intelligence. Are you ready to make Customer Intelligence your performance advantage to outpace the competition?

Powering Performance with Customer Intelligence. Are you ready to make Customer Intelligence your performance advantage to outpace the competition? Powering Performance with Customer Intelligence Are you ready to make Customer Intelligence your performance advantage to outpace the competition? Frequently Asked Questions (FAQs) PNT Marketing Services

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

THE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE

THE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE TABLE OF CONTENTS It s Time to Cut the Content Waste 4 Identify Your Theme 7 Build Your Pillar 9 Distribute the Content 16 Optimize and Repeat 21 Appendix: Multi-Channel Content Distribution Examples 23

More information

DIALSOURCE. Sales Acceleration Software

DIALSOURCE. Sales Acceleration Software DIALSOURCE Sales Acceleration Software CASE STUDY UNDERGROUND ELEPHANT Accelerating demand generation and streamlining sales for the insurance marketplace Underground Elephant is a rapidly growing technology

More information

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo 1 CONTENTS 1. Introduction 3 2. Call tracking Case Study Abbott Moore 4 3. Call Tracking tools For Financial Services 6 4. Testimonials 9 5. The Mediahawk Experience 10 6. conclusion 12 7. Request a Demo

More information

9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED.

9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED. 9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED. The information provided in this e-book is strictly for the convenience of our customers and is for general informational purposes only.

More information

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO GET YOUR NONPROFIT STARTED WITH CRM

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO GET YOUR NONPROFIT STARTED WITH CRM YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO GET YOUR NONPROFIT STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and sales world

More information

Contact Center Analytics Primer

Contact Center Analytics Primer By: Rob McDougall Upstream Works Software August 2010 Analytics means a lot of different things to different people. One of the foundational principles of any analytics effort is to ensure that the information

More information

You Must Ask Your Internet Marketing Consultant to Multiply Results

You Must Ask Your Internet Marketing Consultant to Multiply Results The 25 Things You Must Ask Your Internet Marketing Consultant to Multiply Results Learn the Secret Methods of Internet Success from one pioneer who cut his teeth on the internet in the mid-1990 s; and

More information

Best Practices for Planning and Budgeting. A white paper prepared by PROPHIX Software October 2006

Best Practices for Planning and Budgeting. A white paper prepared by PROPHIX Software October 2006 A white paper prepared by PROPHIX Software October 2006 Executive Summary The continual changes in the business climate constantly challenge companies to find more effective business practices. However,

More information

How To Manage A Focused Outreach Lead Generation Initiative

How To Manage A Focused Outreach Lead Generation Initiative Focused Outreach Lead Generation to Produce High Quality Leads and Raise Your ROI By Elisa Ciarametaro of Exceed Sales www.exceedsales.com Elisa Ciarametaro and Exceed Sales, Inc. Table of Contents What

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Best practices for planning and budgeting. A white paper prepared by Prophix

Best practices for planning and budgeting. A white paper prepared by Prophix A white paper prepared by Prophix Executive summary The continual changes in the business climate constantly challenge companies to find more effective business practices. However, common budgeting limitations

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information

Monitoring the team s performance

Monitoring the team s performance Monitoring the team s performance Why does your team need to be monitored? How can performance be monitored? You should ensure that you monitor only what is really important. In the two BS2 sessions Making

More information

How To Be Successful At Relentless Marketing

How To Be Successful At Relentless Marketing WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex

More information

THE ANALYTICS CLOUD REVIEW

THE ANALYTICS CLOUD REVIEW THE ANALYTICS CLOUD REVIEW A PRIMER FOR B2B MARKETERS www.brightfunnel.com sales@brightfunnel.com 90% of the world s data has been created in the last two years 1. At the heart of this data lies a wealth

More information

2014 STATE OF SELF-SERVICE BI REPORT

2014 STATE OF SELF-SERVICE BI REPORT 2014 STATE OF SELF-SERVICE BI REPORT Logi Analytics First Executive Review of Self-Service Business Intelligence Trends 1 TABLE OF CONTENTS 3 Introduction 4 What is Self-Service BI? 5 Top Insights 6 In-depth

More information

Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement.

Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement. Introduction Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement. What we end up is lots, and lots of data and a

More information

Events. Sponsorships Website PPC Webinars. The Ultimate Guide to Lead Source Strategy and Management 10 Steps to Measuring Marketing Success

Events. Sponsorships Website PPC Webinars. The Ultimate Guide to Lead Source Strategy and Management 10 Steps to Measuring Marketing Success Events Sponsorships Website PPC Webinars The Ultimate Guide to Lead Source Strategy and Management 10 Steps to Measuring Marketing Success Guide to Lead Source Management An Introduction Page 2 How Can

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

How to Plan Your Content with Purpose and Ease

How to Plan Your Content with Purpose and Ease A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid

More information

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising How to Make Money with Google Adwords For Cleaning Companies. H i tm a n Advertising Target Clients Profitably Google Adwords can be one of the best returns for your advertising dollar. Or, it could be

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

The Beginner s Guide to CRM

The Beginner s Guide to CRM The Beginner s Guide to CRM Customer relationship management can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated

More information

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that

More information

What Is Pay Per Click Advertising?

What Is Pay Per Click Advertising? PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for

More information

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing

More information

The Cloud for Insights

The Cloud for Insights The Cloud for Insights A Guide for Small and Medium Business As the volume of data grows, businesses are using the power of the cloud to gather, analyze, and visualize data from internal and external sources

More information

Why Your CRM Process is Destroying Your Team s Prospecting and How to Fix It

Why Your CRM Process is Destroying Your Team s Prospecting and How to Fix It Proof of Prospecting Why Your CRM Process is Destroying Your Team s Prospecting and How to Fix It When implementing any kind of sales improvement program, most sales organizations understandably focus

More information

How PPC Management Tools Improve Search Marketing Results

How PPC Management Tools Improve Search Marketing Results How PPC Management Tools Improve Search Marketing Results The solution that s here to stay Since the Google AdWords platform first came on the scene the tactics and techniques of running an optimal search

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a

More information

Most Common. Marketing Budget Pitfalls. Avoiding the Mouse Trap

Most Common. Marketing Budget Pitfalls. Avoiding the Mouse Trap Most Common Marketing Budget Pitfalls Avoiding the Mouse Trap Regardless of industry, marketers across organizations from those in PR and marketing communications, to those in marketing operations struggle

More information

Table Of Contents READ THIS FIRST! 3 How To Create Your Very First YouTube Video Ad In Less Than 30 Minutes! 4

Table Of Contents READ THIS FIRST! 3 How To Create Your Very First YouTube Video Ad In Less Than 30 Minutes! 4 Table Of Contents READ THIS FIRST! 3 How To Create Your Very First YouTube Video Ad In Less Than 30 Minutes! 4 Step 1: Find The Perfect Target Audience For Your Ads 4 Step 2: Refine Your Target Lists 7

More information

The Cloud for Insights

The Cloud for Insights The Cloud for Insights A Guide for Small and Midsize Business As the volume of data grows, businesses are using the power of the cloud to gather, analyze, and visualize data from internal and external

More information

Tricks To Get The Click

Tricks To Get The Click Tricks To Get The Click 10 Tips for Writing Better PPC Text Ads If you want to sell products or generate leads online, a user- friendly, conversion- optimized website is Step 1. But when it comes to search

More information

Marketing automation is a buzzword in the marketing world. This chapter

Marketing automation is a buzzword in the marketing world. This chapter In This Chapter Chapter 1 Introducing the Concepts of Marketing Automation Defining marketing automation Defining the modern buyer Knowing why companies implement marketing automation Starting the conversation

More information

Mobile CPA Masher By Sterling Sherrell

Mobile CPA Masher By Sterling Sherrell Mobile CPA Masher By Sterling Sherrell By Sterling Sherrell Page 1 Contents Introduction... 3 Step 1 Find A Mobile Gift Card Offer... 5 Step 2 Write Your Text Ad... 7 Step 3 Choosing Your Settings In Buzzcity...

More information

Empowering the Digital Marketer With Big Data Visualization

Empowering the Digital Marketer With Big Data Visualization Conclusions Paper Empowering the Digital Marketer With Big Data Visualization Insights from the DMA Annual Conference Preview Webinar Series Big Digital Data, Visualization and Answering the Question:

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

5 Signs Your ATS is Dying

5 Signs Your ATS is Dying 5 Signs Your ATS is Dying Introduction Applicant Tracking Systems (ATS s) come in a variety of manifestations touting a variety of features and claims. What they all have in common is that they aggregate

More information

White Paper. Thirsting for Insight? Quench It With 5 Data Management for Analytics Best Practices.

White Paper. Thirsting for Insight? Quench It With 5 Data Management for Analytics Best Practices. White Paper Thirsting for Insight? Quench It With 5 Data Management for Analytics Best Practices. Contents Data Management: Why It s So Essential... 1 The Basics of Data Preparation... 1 1: Simplify Access

More information

GUIDE TO POSITIONLY. Everything you need to know to start your first SEO campaign with Positionly!

GUIDE TO POSITIONLY. Everything you need to know to start your first SEO campaign with Positionly! GUIDE TO POSITIONLY Everything you need to know to start your first SEO campaign with Positionly! 1 Introduction In this guide, you'll learn everything you need to get started with Positionly. We'll walk

More information

Table of Contents. CHAPTER 1 The Struggle is Real. CHAPTER 2 Why this Approach Doesn t Always Work. CHAPTER 3 Why BI Projects Fail

Table of Contents. CHAPTER 1 The Struggle is Real. CHAPTER 2 Why this Approach Doesn t Always Work. CHAPTER 3 Why BI Projects Fail Hubble is a registered trademark of International. 2014-2015 International. All Rights Reserved. Table of Contents CHAPTER 1 The Struggle is Real CHAPTER 2 Why this Approach Doesn t Always Work CHAPTER

More information

Sin #1 - Not Establishing a Clear and Realistic Goal

Sin #1 - Not Establishing a Clear and Realistic Goal A s a B2B lead generation tool, search engine marketing (SEM) is all the rage everyone wants a piece of the pie. Unfortunately, countless companies lose time and money trying to cash in on the alluring

More information

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the

More information

Quality Satisfaction Management. Performing Keyword Research

Quality Satisfaction Management. Performing Keyword Research Quality Satisfaction Management Performing Keyword Research For the purposes of this paper, we ll use Google to represent all search engines (Bing, Yahoo, etc.). The same principles apply, regardless of

More information

DEFINE YOUR SALES PROCESS

DEFINE YOUR SALES PROCESS DEFINE YOUR SALES PROCESS TO GROW YOUR BUSINESS Internet Marketing 101: How Small Businesses Can Compete with the Big Guys DEFINE YOUR SALES PROCESS TO GROW YOUR BUSINESS A strong and effective sales team

More information

Zoho Projects. Social collaborative project management platform

Zoho Projects. Social collaborative project management platform Zoho Projects is a feature- rich and easy- to- use cloud- based collaborative project management platform for small to medium- sized businesses as well as teams and departments in larger companies. Its

More information

INTRODUCING RETAIL INTELLIGENCE

INTRODUCING RETAIL INTELLIGENCE INTRODUCING RETAIL GET READY FOR THE NEXT WAVE OF ANALYTICS IN RETAIL By: Dan Theirl Rubikloud Technologies Inc. www.rubikloud.com Prepared by: Laura Leslie Neil Laing Tiffany Hsiao WHAT IS RETAIL? Retail

More information

7 Tips to Maximize Profits as a Hosting Reseller

7 Tips to Maximize Profits as a Hosting Reseller 7 Tips to Maximize Profits as a Hosting Reseller Table of Contents Introduction... 2 Web Hosting 101... 2 Tip #1: Additional Services to Offer... 3 Tip #2: Skills You Will Need... 3 Tip #3: Selecting a

More information

Digital Marketing Manager, Marketing Manager, Agency Owner. Bachelors in Marketing, Advertising, Communications, or equivalent experience

Digital Marketing Manager, Marketing Manager, Agency Owner. Bachelors in Marketing, Advertising, Communications, or equivalent experience Persona name Amanda Industry, geographic or other segments B2B Roles Digital Marketing Manager, Marketing Manager, Agency Owner Reports to VP Marketing or Agency Owner Education Bachelors in Marketing,

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

Tracking online marketing campaigns with Web Analytics Tools

Tracking online marketing campaigns with Web Analytics Tools Tracking online marketing campaigns with Web Analytics Tools William Reed Business Media Page 1 of 6 1 Addressing discrepancies between your Web Analytics tool and Smart Ad Server (WRBM s) When we place

More information

Why Companies are Integrating DAM & Online Proofing

Why Companies are Integrating DAM & Online Proofing Why Companies are Integrating DAM & Online Proofing DAM There are a growing number of organizations who have or are planning to integrate their Digital Asset Management (DAM) system with an Online Proofing

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you...

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... HOW TO Sell Marketing to Executives Automation You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... 1 making inroads with the corner office

More information

The Copywriter s Guide to Analytics

The Copywriter s Guide to Analytics The Copywriter s Guide to Analytics Introduction There is a reason that so many tools are popping up with analytics. People want to know where their content is going. They want to know how their content

More information

TURN YOUR WEBSITE INTO A PROFIT ENGINE

TURN YOUR WEBSITE INTO A PROFIT ENGINE TURN YOUR WEBSITE INTO A PROFIT ENGINE Turning your website into a profit engine: where to start In a competitive market, generating more leads from your website traffic has become crucial to maximising

More information

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology Powering Marketing Transformation The Five Tenets of Modern Marketing in Financial Services and Insurance Targeting Engagement Conversion Analytics Marketing Technology THE FIVE TENETS OF MODERN MARKETING

More information

Overcoming Obstacles to Retail Supply Chain Efficiency and Vendor Compliance

Overcoming Obstacles to Retail Supply Chain Efficiency and Vendor Compliance Overcoming Obstacles to Retail Supply Chain Efficiency and Vendor Compliance 0 GreenLionDigital.com How process automation, data integration and visibility, advanced analytics, and collaboration improve

More information

KeyMetric Campaign Analytics FAQ

KeyMetric Campaign Analytics FAQ KeyMetric Campaign Analytics FAQ KeyMetric, Inc. 800 Fifth Avenue Suite #101-377 Seattle, Washington 98104 Toll Free: 877.359.9642 Email contact@keymetric.net Web http://www.keymetric.net Q: What is KeyMetric

More information

Six Signs. you are ready for BI WHITE PAPER

Six Signs. you are ready for BI WHITE PAPER Six Signs you are ready for BI WHITE PAPER LET S TAKE A LOOK AT THE WAY YOU MIGHT BE MONITORING AND MEASURING YOUR COMPANY About the auther You re managing information from a number of different data sources.

More information

Generate Leads With. -YouTube- Creating YouTube Ads

Generate Leads With. -YouTube- Creating YouTube Ads Generate Leads With -YouTube- Creating YouTube Ads How does a company launch a simple video on YouTube and within a couple of hours make a sale for $7,500? How does another company gain millions of views

More information

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support Travel agents guide to SMS messaging How to use SMS messaging for marketing, booking, and customer support Why should you use SMS messaging? When was the last time you didn t have your mobile? Chances

More information

Web content provided for Blue Square Design see www.blue-square.com.au. Home Page

Web content provided for Blue Square Design see www.blue-square.com.au. Home Page Web content provided for Blue Square Design see www.blue-square.com.au Home Page We help your business make new friends When you harness the skills of a graphic and web design studio, there s a certain

More information

Unleash Your Sales and Marketing Talent

Unleash Your Sales and Marketing Talent Unleash Your Sales and Marketing Talent Save Time and Reduce the Cost of Sale with a Data-Driven Approach to Service Renewals WHITE PAPER Services Made Simple Copyright 2014 by MaintenanceNet, Inc. All

More information