Web Design & Online Marketing Services Guide

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1 Web Design & Online Marketing Services Guide BRAND WEB DESIGN

2 About Microtek Corporation Professionalism + Creativity + Experience + Talent = The Perfect fit. The Microtek team includes senior level designers and developers, programmers, creative professionals, project managers, and online marketing experts. All are talented, trained, experienced and committed to each and every project. From initial discovery through site launch and post launch support; the Microtek team is there to help with virtually any web requirement. A History of Success Over 20 Years in Business The key players behind Microtek Corporation have been operating for over 20 years in the Edmonton area, and throughout Alberta. David Papp, founder of Microtek, has been extensively involved in the technology industry in Edmonton since He was a key member in the rise of several local technology corporations until his decision to exclusively focus on the growth of Microtek Corporation in Since then, Microtek has been providing exceptional service and technology solutions to an ever growing roster of clients. The Professional, Do-it-all, On-Time Web Company So - you need a great website. Something modern and effective, to help you step out of the dark ages and stand-out from the rest. Great websites are the result of a blend of creative talent and technical expertise. Microtek offers a design and development process that brings together a team talented designers, skilled developers and experienced programmers to provide our clients with professional services and exceptional results.

3 Microtek Services Web Design & Development DESIGN Corporate Branding Photography Custom Illustration Mobile Responsive Websites DEVELOPMENT Search Engine Friendly Websites Programming & Custom Web Apps- Mobile Apps Content Management (CMS) Rescue Missions E-Commerce Search Engine Optization & Marketing MARKETING Google Ad Words Social Media Services Video Production Content Writing

4 Design Services Web Design & Development Custom Web Design & Developement to Engage Your Visitors The best websites are a beautiful blend of creative talent and technical expertise. Our design and development process brings together a team talented designers, skilled developers and experienced programmers to provide our clients with professional services and exceptional results. With options to suit any budget and a clear plan to turn your site around with a minimum of headaches we ll make your new site or redesign project easy. Website Design Services Web Development Services Every project begins with a creative exploratory process between our team and our client. Our web designers will work their magic to create a impacting visual concept that captures the desired result. There will be plenty of opportunity to give feedback to our designers through the process to ensure the needs of the client are represented to satisfaction. Bringing the conceptual design to life rests in the capable hands of our development team. They will use the final web concept design to build the functioning, dynamic template of your website. Their experience with the latest web tools will ensure quality and ideal results which your visitors should expect from a modern website. Additional services are available within our team, such as photographers and illustrators, to ensure the most unique and visually stunning results are possible. Depending on what is finalized in the agreement, our developers will incorporate features such as: Mobile Friendly Responsiveness Search Engine Optimized Features Content Management (CMS) Custom Database Dynamic Programming & Custom Web Applications

5 Design Services Corporate Branding Professional Logo Design & Brand Development Marketing yourself should be one of the most exciting elements of your business plan. Why? Because through your marketing initiatives you get to exclaim to the world why you are so amazing to do business with. Developing a strong visual brand will go a long way in establishing how legitimate and creditable you are. Marketing as a whole goes far deeper than a simple logo, and we can help establish that. Brand Development It starts here. Despite the boom in Digital Media, the Internet and technology in general, your visual brand begins with a strong logo. Your logo often creates the first impression a prospective customer will perceive. Your brand includes your logo, and the visual style you want to promote. It should include your logo, colours, fonts, and even taglines or catchphrases relative to your business. All of your marketing materials should be developed under this brand. So it pays to get a professional to help develop your brand from the ground up. Corporate Identity Packages Your brand carries through to all of your primary marketing pieces. The standard branding packages usually consists of: Logo Design Business Cards Letterhead & Envelopes Corporate Folders Branding Guideline Document Print Marketing Materials (brochures, posters, etc) Some Example Logo Designs from our Portfolio

6 Design Services Professional Photography No More Stock Photos! On-Location Professional Photo Shoots Professional photography can make a huge difference when creating stunning graphics for your design projects. It s easy to see the difference it makes when you look how the top players in any industry utilize quality photography to establish their visual brand. It doesn t happen by accident. You need to intentionally stage a professional photo shoot to get the kind of results that will make your organization proud. Reasons to commission a professional photo shoot: Stock photography is often badly overused and can be extremely cliche. It is easy to spot disingenuous selections where models or objects do not represent a business accurately. A custom photo shoot allows for unique photography that showcases real locations, scenarios, products and people relevant to your business. There are few things more frustrating for a designer than having to incorporate poor quality images into what is supposed to be a fresh and professional design. It can be like asking a skilled artist to create a masterpiece using crayons; sometimes the results cannot exceed the potential of the materials. High quality and resolution make a significant difference. If you are starting with a low resolution photo taken from a cellphone camera or scanned from an old photo, you may not get the best results when used in design. Often a designer will choose photos which can be used across other forms of media. Online branding should match print branding in a consistent marketing theme. If you have poor quality photography, your photos will not stand up to the higher resolution requirements of professional printing.

7 Design Services Custom Illustration Illustrated Graphics Add a Unique Flavour to Design. Illustration is a specialized talent which can be valuable in numerous ways on any project. It s not always seen on a large scale commission, but rather in the little details. Creating custom icons, logos, and various graphics on a website or print project often requires an illustrator to create something specific and unique. Our design team includes professional illustrators capable of traditional (drawing using various mediums) and digitial (vector and digital graphics). If you need a specialized illustration, let us know and we d be happy to help! A Collage of Sample Illustration Artwork The graphic below is a mash-up of illustrations created and used in various websites, print marketing collateral and mobile apps.

8 Development Services Mobile Responsive Websites Designing for a Device Driven Internet Experience Since the advent of the smart phone and tablet, web developers are now met with the expectation to design websites that provide the best experience for users, regardless of the size of their particular device. A new term has grown into our development and marketing vocabulary, known as Responsive Design. These are websites which respond to the device on which they are being viewed. Need a Responsive Website? We have developers who are very fluent with responsive website development, and we highly recommend that our clients consider implementing this feature into their website development project. * Note that Google now ranks mobile friendly websites higher per a major update effective April 21, Simply consider these questions: Are all mobile devices, tablets and desktop screens the same size? Do you want your visitors to view your website in the best possible way for their specific device or screen? Did you know that as much as 50% (or more!) of your website traffic is likely to be viewing it on their mobile device or tablet? Without responsive design, you are certain to lose many visitors because your site simply cannot display properly!

9 Development Services Search Engine Friendly Websites Search Engine Friendly Pages & Content If you are looking to be at the top of the search results you ll need more than pretty graphics and beautiful design you ll need a search engine friendly site. Microtek understands the necessity for Search Engine Friendly website design. How code is structured and where you place your text are just a few of these key points you ll need to evaluate. If your website is more than two years old, you likely are already at risk for falling behind the curve. At minimum, we develop all our new websites with the basic standards which will give you a step in the right direction. What if My Website Needs Help with Optimization? If you are not ready to pay for a new website, or you have an under-performing newer website, we recommend having your existing website optimized. See our Search Engine Optimization (SEO) page for more information. Further enhancement of your online presence could include Search Engine Marketing (SEM). This includes such strategies as Google AdWords Campaigns. searching...

10 Development Services Programming & Custom Web Apps Advanced Website Development In addition to Website Development, and Mobile Application (ios and Android App) Development, Microtek offers complete web-based application development solutions. Are you looking to integrate back-end functionality (ERP or CMS) into your website? Perhaps you want your inventory automatically updated on your website or a custom HR module. Quite often, a client needs their website to function beyond the scope of a standard online marketing tool. Not many web development companies can provide highly skilled programming services to bring complex and dynamic requirement to life. Microtek has a team of dynamic programmers that can build virtually any web-based tool our clients can imagine. A website can become your most powerful tool. <script> <label> <form> <head> <button> <div> <title>

11 Development Services Content Management Systems Develop a CMS Website As part of our development package, we ensure our clients are given tools to maintain their own websites. One of our favorite tools is the WordPress website platform which is number one in the world, and Microtek is fluent in it. We are also familiar with other CMS websites, such as Drupal and Joomla. Microtek will create and implement custom designs into the CMS platform, and offer support and training for the CMS implementation. Help You Manage Your Website Content After development Microtek is able to help you manage your content through monthly maintenance packages. We also have content writers to help if you need a more creative or professional voice, or want higher Google search result ranking through SEO and keyword research. Upgrade to a Content Managed Website Often new customers approach us looking to upgrade their website to a modern platform so their can manage their own content. We consult with you to determine the scope and costs.

12 Development Services Website Rescue Missions When Things Go Wrong and You Can t Access Your Website, We Can Help! Help! I can t get to my website! What happened to my webserver! My username and password don t work on my website! My employee deleted our site on their last day! The people we hired to build our site went out of business! We ve heard them before. There are a hundred reasons for a panic about your website and Microtek has seen almost all of them. Step 1. Don t panic. You re in the right place. Step 2. Gather as much information as you can find, and call us. You may be surprised at how frequently it actually occurs but losing your domain, web host, website files or access is a common problem. We understand that your website is a key component of your marketing program or customer service plan. In the frustrating and sometime financially devastating event that your website becomes inaccessible through another web host or web development company (possibly due to hosting issues, loss of source files or other circumstances), Microtek can begin the task of recovery and rebuilding your website. searching... searching

13 Development Services ecommerce Web Development Experienced Programming Resources for Secure Transactions ecommerce development includes secure transaction support for personal or billing information, as well as 3rd party payment integration with providers like BeanStream, Moneris and Paypal. Due to the security considerations, these facilities require a number of practices that go beyond the development of a simple website. In addition to payment gateways, ecommerce development may include dynamic product catalogues, enterprise level ERP integration, inventory status, notifications, task management, newsletters or shipping calculation components. There is a significant amount of knowledge required to properly set up a secure environment order to complete a transaction. We re proud to offer an in-house team of online security specialists to ensure all data is protected. The amount of business conducted online is staggering, and many of our clients have realized the power of providing ecommerce service to their customers. Microtek s seasoned programmers are capable of developing complex or simple online solutions.

14 Marketing Services Search Engine Optimization & Marketing Reaching the Top of the Search Page Results is On Everyones Game Plan Finding your site at the top of the Search Results is on everyones game plan through Search Engine Optimization (SEO) and Online Marketing (SEM). Microtek will work with you to navigate the challenges of getting higher placement in SERPs, and help demystify how and why people are going to find your page online. We call on real world data, experience, and hard work to create an SEO or SEM plan to get you off of page 5. Search Engine Friendly Pages & Content If you are looking to be at the top of the search results you ll need more than pretty graphics and beautiful design you ll need a search engine friendly site. Microtek understands the necessity for Search Engine Friendly website design. How code is structured and where you place your text are just a few of these key points you ll need to evaluate. If you website is more than two years old, you likely are already at risk for falling behind the curve. What if My Website Needs Help with Optimization? If you are not ready to pay for a new website, or you have an under-performing newer website, we recommend having your existing website Search Engine Optimized (SEO). Further enhancement of your online presence could include Search Engine Marketing (SEM). This includes such strategies as Google AdWords campaigns. Microtek offers one-time and monthly plans to help you succeed online. At minimum, we develop all our new websites with the basic standards which will give you a step in the right direction.

15 Marketing Services Google AdWords Campaigns Tapping into the Power of the Biggest Internet Search Engine It is a fact that search engine marketing is synonymous with Google. Search Engine Optimization (SEO) and Marketing (SEM) are the cornerstone of the search engine results page. If you plan on being successful in your online marketing efforts, you need to learn how to utilize the many aspects of Google s powers search engine. Adwords Campaigns and Paid Search Placement One key consideration for building website traffic is a Google Adwords campaign. If you wonder how other businesses get their ads and website featured at the top or side of your web browser when you are searching, then this where you ll get your answers. It is a complex and time intensive process to effectively market your website, and we have a skilled marketing team who can help! Without clever traditional marketing, search engines represent the largest driver of traffic to modern websites. As much as 75% of traffic can be driven to commercial and business properties through search optimization and pay-per-click (PPC) advertising, and without a community of engaged users it is often the best means to reach potential customers. Paid Search traffic is a function of search by which you assign keywords and phrases to match your content. When a user searches for terms relevant to your paid search keywords, your ad will be shown, and the user has the option to click on the the ad which drives traffic to your site. You typically only pay when your ad is clicked, and you are guaranteed an interaction with the client. If you haven t paid attention to your content however, and worked on organic search value, you may not convert that visitor into a customer. This means that you can use Paid Search traffic as both a revenue generator (creating leads, purchases, etc.) or as a Brand Exposure utility, where you are simply paying for clicks in return for a high number of ad impressions on a target market. You can target through keywords, time of day, or geography.

16 Marketing Services Social Media Services Harnessing the Marketing Potential of Social Platforms Social Media has become a movement which most businesses cannot neglect or ignore. Microtek is well versed in integrating Web 2.0 functionality into your online presence. Social networks such as Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, Instagram and Blogs all have their own features which can be seamlessly embedded into your site to help you connect with your customers. Keeping those social channels active can be challenging. We can help you automate your content (auto tweeting, posts, RSS feeds), engage our creative writing for generating new unique content, and help you promote your various social networking accounts to increase your followers and connections. We have custom one-time and monthly plans to help you achieve your goals.

17 Marketing Services Video Production Video ads are the most effective way to garner attention and direct viewers to take action Using a professionally written script and recorded voice-over, ads reinforce your message and deliver a compelling story that grabs attention and persuades audiences. Many websites see value into having a brief explanation of their products or services as people are busy and very visual. Video is a powerful medium to educate and promote your message when seconds count. Make Online Video Work for Your Business Professionally written script and recorded voice-over Natural and engaging shots of your business in action Closing with your contact details and call-to-action Dedicated producer & videographer Music, graphics & professional post production Web, mobile and TV ready formats (MOV, FLV, MPEG4) Popular Video Production Packages 30 seconds 1 Round of Edits 1 Location 1 Interviews 60 seconds 2 Round of Edits 1 Location 2 Interviews 90 seconds 2 Round of Edits 1 Location 3 Interviews

18 Marketing Services Content Writing and Review Creating effective content for your site Creating business quality creative and technical writing for your website can be difficult for the typical busy business owner. Developing that content is even more difficult when you are trying to include the keywords, keyphrases, and search-friendly terms that your search optimization research has told you are required to move you up on the Google search results page. Microtek offers experienced web content writers who create effective, concise website content. Using well-written copy focused on marketing your business we help transform curious visitors into eager customers. We understand website content. We believe in going the extra mile for clients. It is our responsibility to ensure their site represents them to existing customers and new business. We conduct interviews and get a feel for your organization. This helps create the best possible website and experience we can provide to visitors.

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