How to Promote Your Next Fundraising Event with Facebook Ads

Size: px
Start display at page:

Download "How to Promote Your Next Fundraising Event with Facebook Ads"

Transcription

1 How to Promote Your Next Fundraising Event with Facebook Ads

2 Consultant: Digital marketing, PR and fundraising for nonprofits. Trainer: Charityhowto and MarketingProfs. Speaker: Nonprofit Technology Conference, New Media Expo, 140 Conference, Blackbaud BBCon, Social Media for Nonprofits Boston, etc. Contributing Writer: Huffington Post, SocialBrite, Care2 Frog Loop, Social Media Today, Digital Marketing Monthly, Examiner. Author: Facebook Marketing for Dummies and All-in-One (2014). Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Bucks County Library System, Scholastic, TechSoup, MarketingProfs, WaterAid America, Twin Cities Habitat for Humanity, University of Massachusetts, National Wildlife Federation and Susan G. Komen Greater NYC.

3 Salt and Pepper 1. Map out your fundraising funnel 2. Select ad for each stage 3. Create buzz before your fundraising event New options for Boosting Posts 4. Nurturing subscribers with Facebook Ads 5. Using explicit call-to-actions in link posts 6. Retarget website visitors 7. Excluding registrants from seeing Facebook ads Reminder: Set smart objectives Worksheet: 1-Page Marketing Plan Handout: Facebook Ad Glossary FREE DOWNLOAD:! 1-PAGE SOCIAL MEDIA PLAN

4 Take notes

5 Salt and Pepper

6

7 Facebook Ads Smart Strategy and Awesome Content

8 Facebook only sells reach

9 Cost to reach 1000 people Facebook Ads are super cheap!

10 1. Map Out Your Funnel

11 Online donor funnel [noun]: 1. a useful model that lets you visualize a donor-centric fundraising strategy.

12 Jane becomes aware of campaign and signs pledge to support. Capture

13 Jane becomes aware of campaign and signs pledge to support. Jane receives personalized messages based on her opens and clicks. Capture Nurture

14 Jane becomes aware of campaign and signs pledge to support. Jane receives personalized messages based on her opens and clicks. Jane decides she wants to attend / give / support. Capture Nurture Convert

15 Jane becomes aware of campaign and signs pledge to support. Jane receives personalized messages based on her opens and clicks. Jane decides she wants to attend / give / support. Jane shares the campaign with her friends. Capture Nurture Convert Share

16 2. Determine Best Ad Strategy for Each Stage

17 Boosted Posts, Page Post Engagement Ads, Event Ads, Lookalike Audience Custom audience targeting Website retargeting Jane becomes aware of campaign and signs a pledge to support. Jane receives personalized messages based on her opens and clicks. Jane decides she wants to attend / give / support. Custom audience targeting Jane shares the campaign with her friends. Capture Nurture Convert Share

18 3. Ramp up buzz before your event

19 Ramp up buzz before event Boosted Posts, Event Ads, Post Engagement Ads, Lookalike Audience Custom audience targeting Website retargeting Jane becomes aware of campaign and signs pledge to support. Jane receives personalized messages based on her opens and clicks. Jane decides she wants to attend / give / support. Custom audience targeting Jane shares the campaign with her friends. Capture Nurture Convert Share

20 Ramp up buzz before event 1. Post engaging content before event! Hot topics related to event! Behind the scenes! Auction items! Speakers

21 Ramp up buzz before event 2. Boost ONLY the best posts

22 Ramp up buzz before event 3. Target wisely

23 Ramp up buzz before event 4. Capture s with mini-campaigns actionsprout.com

24 New Boosted Posts targeting options

25 Boosted Posts targeting options #1: Target by location, gender and age

26 Boosted Posts targeting options #2: Target Interest

27 Boosted Posts targeting options #3: Save audiences

28 Boosted Posts targeting options #4: Change run dates

29 Boosted Posts targeting options #5: Use advanced Facebook Ad features

30 4. Nurturing subscribers

31 Nurturing subscribers Boosted Posts, Event Ads, Post Engagement Ads Custom audience targeting Website retargeting Jane becomes aware of campaign and signs pledge to support. Jane receives personalized messages based on her opens and clicks. Jane decides she wants to attend / give / support. Custom audience targeting Jane shares the campaign with her friends. Capture Nurture Convert Share

32 Nurturing subscribers Create engagement, capture s, registrants Personalize messaging based on their behavior Ask the right people at the right time Identify core supporters

33 Nurturing subscribers 1. Create drip-campaigns for event! For pre-engagement mini-campaigns! For new registrants! For previous registrants

34 Nurturing subscribers 2. Target those contacts via custom audiences facebook.com/ads/create

35 Nurturing subscribers 3. Test various link posts facebook.com/ads/create

36 5. Use explicit call-to-actions

37 Use explicit CTAs

38 Use explicit CTAs facebook.com/ads/create

39 Use explicit CTAs facebook.com/ads/create

40 6. Retarget registration page visitors

41 Website retargeting Problem: Registration page abandonment

42 Problem: Asking for at the right time

43 Problem: Dismal ROI with Facebook Ads

44 Solution: Facebook Website Retargeting

45 Website retargeting is the practice of serving ads to users Convert Donors and Volunteers based on prior engagement.

46 Convert Donors and Volunteers image from retargeter.com

47 facebook.com/ads/create

48 7. Exclude registrants from ad campaigns

49 Exclusion targeting facebook.com/ads/create

50 Reminder: Set smart objectives

51 Set smart objectives Pick only one Do you want to get new likes? Do you want to get website visits? Do want to boost attendance at an event? Do you want to create awareness around an issue? Do you want to broaden engagement?

52 Create smart objectives Increase engagement Increase website traffic Increase conversions Jane becomes aware of campaign and signs pledge to support. Jane receives personalized messages based on her opens and clicks. Jane decides she wants to attend / give / support. Increase engagement Jane shares the campaign with her friends. Capture Nurture Convert Share

53 Worksheet: 1-Page Marketing Plan

54 Campaign name: Who are we trying to engage? Supporters? Volunteers? Donors? Where do they hangout? What do they talk about? What s in it for us? More fans? More s? More donors? How will we measure success? How will we promote the campaign? What other channels will we use? What tools and tactics will we use? TACTICS STRATEGIES OBJECTIVES PEOPLE 1-Page Social Media Marketing Plan - by John Haydon

55 Handout: Facebook Ad Glossary

56 Facebook Ad Definitions Page Engagement: Total number of times people have engaged with your Page or post. Engagement includes things such as liking your Page, liking, commenting on, or sharing a post, or clicking on a link within 24 hours after seeing your ad or 28 days after clicking on it, it's counted as engagement.! Reach: The number of people that were served your ad.! Frequency :This is the average number of times a person was exposed to your ad during the campaign.! Total Spent: This is the total you've spent on this campaign during the dates selected.! Below the Page Engagement or Click graph you will see a button allowing you to view the full report. Once you select this, you will be able to select the date range for the report and view the following data at the top of the report (from left to right):! Impression: this is the total number of times your ad was displayed during the campaign.! Clicks: This is the number of clicks your ads have received. This number includes Page Likes, event RSVPs, and app installs from the ad.! Actions: This data includes all actions taken by people within 24 hours after viewing an ad or Sponsored Story, or within 28 days after clicking it. You ll only see data here if you re promoting a Page, event, or app.! CTR (Click-through rate): The number of clicks on your ad divided by the number of impressions.! Spent: The amount of money you ve spent so far during a campaign, or the total suspense once your campaign is finished.! CPM: This is the cost per 1,000 impressions.! CPC: This is the average cost per click.

57 Questions? FREE DOWNLOAD:! 1-PAGE SOCIAL MEDIA PLAN

Rock Your #GivingTuesday with Facebook Ads

Rock Your #GivingTuesday with Facebook Ads Rock Your #GivingTuesday with Facebook Ads Audio for this event will Q2 be 2015 available beginning at 1 pm ET via your computer speakers or headphones @Network4Good #nonprofit911 @Network4Good #nonprofit911

More information

10 Ways To Get Better Results for Your Charity on Facebook

10 Ways To Get Better Results for Your Charity on Facebook 10 Ways To Get Better Results for Your Charity on Facebook 10 Ways To Get Better Results for Your Charity on Facebook Who is John Haydon? Founder of Inbound Zombie - a non-profit social media consultancy

More information

Your No-Nonsense Guide to Facebook Ads

Your No-Nonsense Guide to Facebook Ads Your No-Nonsense Guide to Facebook Ads If you are in business, Facebook can play an important role in your marketing your business. It helps you connect and build relationships through updated posts. In

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information

The DOs & DON Ts of Facebook Ads

The DOs & DON Ts of Facebook Ads The DOs & DON Ts of Facebook Ads Rev 0.1 It s a Beta! by @MassimoCw Rough drafts are always a bit messy! Sorry about that :) So Do FB Ads really suck for advertisers? That s me here, disagreeing. Everyone

More information

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 info@marketing.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In

More information

MARKETING METHODS TO ATTRACT CUSTOMERS

MARKETING METHODS TO ATTRACT CUSTOMERS THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

HIGH-PERFORMANCE RETARGETING

HIGH-PERFORMANCE RETARGETING SOCIAL, MOBILE AND CRM RETARGETING CREATIVE STRATEGIES THAT PERFORM WHITE PAPER HIGH-PERFORMANCE RETARGETING STRATEGIES FOR THE MODERN MARKETER Executive summary In an ideal world, you d deliver a personalised

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Website Custom Audiences Guide

Website Custom Audiences Guide Website Custom Audiences Guide bn.1 Table of Contents 1. Overview Website Custom Audiences vs. FBX 2. Running a WCA Campaign Who Should Use WCA? Finding the Right Audience Basic WCA Targeting Leveraging

More information

etools for Online Communication : Analytics and Email

etools for Online Communication : Analytics and Email etools for Online Communication : Analytics and Email Arnold Chandler, Trainer About Me Arnold Chandler, Consultant Principal, A. L. Chandler Consulting (www.arnoldchandler.com) Founder of The Bay Area

More information

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Table of Contents succeed ONLINE I. Introduction - Page 2 II. PPC Campaign Management - Page 2 III. Funnels Optimization -

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

SOCIAL MEDIA ADVERTISING

SOCIAL MEDIA ADVERTISING SOCIAL MEDIA ADVERTISING f B in Create attention-grabbing ads on Facebook, Twitter, and LinkedIn A Publication of 1 Table of Contents Introduction 3 Advertising on Facebook 4 Advertising on Twitter 19

More information

The #GivingTuesday Event Marketing Toolkit

The #GivingTuesday Event Marketing Toolkit The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Social Media Marketing: 10 optimization tactics that Scholastic used to grow fans 350%

Social Media Marketing: 10 optimization tactics that Scholastic used to grow fans 350% Social Media Marketing: 10 optimization tactics that Scholastic used to grow fans 350% Gabriela Acatrinei Digital Marketing Manager Scholastic Inc. Daniel Burstein Director of Editorial Content MECLABS

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Grow Your Business with Email and Social Media

Grow Your Business with Email and Social Media Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS

THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS THE EVENT PLANNER S COOKBOOK HAS BEEN CREATED TO HELP EVENT ORGANISERS BUILD STRONGER FOUNDATIONS FOR THEIR EVENTS. THE

More information

an Introduction to Dynamic Content DYNAMIC How to Make Content Adapt to Each Individual Viewer publication of Share This Ebook! www.hubspot.

an Introduction to Dynamic Content DYNAMIC How to Make Content Adapt to Each Individual Viewer publication of Share This Ebook! www.hubspot. 1 an INTRODUCTION TO using DYNAMIC CONTENT in marketing y A How to Make Content Adapt to Each Individual Viewer publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?

More information

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property

More information

The 3 must-know online marketing trends for event promotion. Jenn Tapscott Online Strategy Consultant September 22, 2011

The 3 must-know online marketing trends for event promotion. Jenn Tapscott Online Strategy Consultant September 22, 2011 The 3 must-know online marketing trends for event promotion Jenn Tapscott Online Strategy Consultant September 22, 2011 Today s Agenda 1. Goals of the Presentation 2. Benefits of Online Marketing 3. Top

More information

Revenue Growth. Video Advertising

Revenue Growth. Video Advertising Increase Your Revenue Growth With Video Advertising A Guide to Getting Started with YouTube Ads + 47% Contact Us Today to Jumpstart Your YouTube Advertising: 1 About YouTube YouTube is the leader in online

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

Facebook Holiday Best Practices Guide

Facebook Holiday Best Practices Guide Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during

More information

Ads Analytics. User Guide

Ads Analytics. User Guide Ads Analytics User Guide For many marketers, measuring ad performance is either too complicated or time-consuming. Too much time is wasted wading through meaningless metrics, struggling to get an aggregated

More information

THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY

THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY Bidding strategy 3 steps for setting up your bidding strategy 1 Define your business goal 2 Choose your bidding strategy

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING.

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. INTRODUCTORY THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. A Quick Guide to Five Types of Effective Emails Your Nonprofit Should be Sending to Your Database. A publication of 2 IS THIS

More information

How to Put Your Marketing on Autopilot with Autoresponder

How to Put Your Marketing on Autopilot with Autoresponder How to Put Your Marketing on Autopilot with Autoresponder 2014 Copyright Constant Contact, Inc. 14-4113 Helping Small Business Do More Business AUTO R E S P O N DE R G U I DE Imagine if you could set up

More information

Playbook. The Media, Publishing & Entertainment Email Marketer s Playbook

Playbook. The Media, Publishing & Entertainment Email Marketer s Playbook Playbook The Media, Publishing & Entertainment Email Marketer s Playbook The Media, Publishing & Entertainment Consumer Email marketing has entered a new era of innovation, allowing marketers in the media,

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

Social Advertising: I ll Click on That!

Social Advertising: I ll Click on That! Social Advertising: I ll Click on That! Erica Sietsma VP, Business Development Digital Air Strike New York, NY 206-707-3320 erica@digitalairstrike.com @digitalairstrk #dasnada2015 1 2 CASE STUDY: Social

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

Instagram Ads guide 30 Days of Instagram Ads - Live Blogging Case Study

Instagram Ads guide 30 Days of Instagram Ads - Live Blogging Case Study Instagram ads are finally available to everyone. But Have you tried to set up a campaign? Instagram provides little to no insight on how to get started. In addition, there s no case study data out there

More information

Round-up of new Google AdWords Tools

Round-up of new Google AdWords Tools 1 Round-up of new Google AdWords Tools Steffen Ehrhardt, Product Specialist EMEA Google Germany GmbH 14h30 15h15 My sessions is interesting for you if...? 1...you ever wondered how you can identify and

More information

(Webinar Notes) Facebook Ads!

(Webinar Notes) Facebook Ads! 1 (Webinar Notes) Facebook Ads! Hey there! Kim Roach here and welcome to a very special webinar. Where you ll learn how to use Facebook Ads to grow your traffic, subscribers, and sales. Watch over-my-shoulder

More information

Ads Optimization Guide

Ads Optimization Guide Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05 Tracking

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

Keywords, impressions and clicks

Keywords, impressions and clicks PPC Case Study THE PPC STORY Hidepark is a leather garment manufacturer based in Grantham, Lincolnshire. Before coming to Fifteen, they already had an established client base and a successful Google Adwords

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%

More information

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Houston s economy is stronger than much of the country due

More information

LINKEDIN SPONSORED UPDATES

LINKEDIN SPONSORED UPDATES CRASH COURSE on LINKEDIN SPONSORED UPDATES Everything you need to set up and optimize LinkedIn s latest advertising opportunity. A publication of 2 author s note: Before we dive into our crash course,

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

NC STATE EMAIL MARKETING BEST PRACTICES

NC STATE EMAIL MARKETING BEST PRACTICES NC STATE EMAIL MARKETING BEST PRACTICES Email Marketing Terminology SENT EMAILS This is the number of emails you sent. It is necessary to know this number in order to calculate other subsequent performance

More information

5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy

5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy 5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy Data fueled mobile marketing www.fiksu.com Before We Begin! To fully capitalize

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Digital Publishing Benchmarks Report Snapshot: Monetization

Digital Publishing Benchmarks Report Snapshot: Monetization Digital Publishing Benchmarks Report Snapshot: Monetization As media companies shift their focus from print to digital, publishers have had to transform many different aspects of their business. One of

More information

Alexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline

Alexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline INFO 3435 ecommerce Teaching Objectives 8. ecommerce Marketing Communications Identify the major forms of online marketing communications. Explain the costs and benefits of online marketing communications.

More information

Digital Marketing Solutions

Digital Marketing Solutions Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with

More information

METRICS THAT MATTER: A Guide to Measuring the Impact of Display Advertising in B2B

METRICS THAT MATTER: A Guide to Measuring the Impact of Display Advertising in B2B METRICS THAT MATTER: A Guide to Measuring the Impact of Display Advertising in B2B The State of the B2B Buying Process From online targeting to marketing automation to the constantly evolving world of

More information

HORSE RACING JONES. COM

HORSE RACING JONES. COM HORSE RACING JONES. COM Social Media Marketing Campaign Performance Results October 16, 2011 November 5, 2011 Presented by Jennifer Pricci PHANTOM POWER Marketing by Design info@phantompower.co www.phantompower.co

More information

30 Lead Generation Strategies to Help Grow Your Business

30 Lead Generation Strategies to Help Grow Your Business 30 Lead Generation Strategies to Help Grow Your Business 1 2 30 Lead Generation Strategies to Help Grow Your Business Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog,

More information

MID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End

MID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End MID-YEAR PREPARATION 10 Simple Steps to Get You Ready for Year-End IMPLEMENT SIMPLE STRATEGIES NOW THAT WILL MAZIMIZE YOUR YEAR-END FUNDRAISING EFFORTS. Did you know that most organizations receive half

More information

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com 7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain

More information

The Importance of a Click. Tips and tactics to improve your email click rates

The Importance of a Click. Tips and tactics to improve your email click rates The Importance of a Click Tips and tactics to improve your email click rates 1 Introduction A Click. One simple action among many when it comes to email marketing. However, improving your email click rates

More information

Digital marketing & Audiences: what s all the buzz about?

Digital marketing & Audiences: what s all the buzz about? Digital marketing & Audiences: what s all the buzz about? Audience Development & Innovation Lab Marco Odasso Digital Marketing Consultant marcoodasso@gmail.com 1 Media What we usually want from Social

More information

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05 Social Media Measuring Your Efforts 03 Step One Align Your Objectives 04 Step Two Measure Reach and Share of Conversation 05 Step Three Measure Conversions and Sales 08 Step Four Track and Measure Your

More information

BRAND AWARENESS SEO ENGAGEMENT THOUGHT LEADERSHIP LEAD GENERATION CONVERSION & ecommerce LEAD GENERATION CONTENT FOR GOALS

BRAND AWARENESS SEO ENGAGEMENT THOUGHT LEADERSHIP LEAD GENERATION CONVERSION & ecommerce LEAD GENERATION CONTENT FOR GOALS LEAD GENERATION CONTENT FOR GOALS TABLE OF CONTENTS 04 05 06 08 09 WHY YOU MIGHT MAKE THIS YOUR TOP PRIORITY KEY PERFORMANCE INDICATORS CONTENT STRATEGY CONTENT FOR LEAD GENERATION LEAD GENERATION WIN

More information

CORPORATE & ORGANIZATIONS Sweater Parties & Other Sweater Fundraising Events

CORPORATE & ORGANIZATIONS Sweater Parties & Other Sweater Fundraising Events GUIDE TO ONLINE FUNDRAISING FOR MAKE THE WORLD BETTER WITH A SWEATER CORPORATE & ORGANIZATIONS Sweater Parties & Other Sweater Fundraising Events Thank you for your interest in registering to start or

More information

How To Write An Email Marketing Strategy

How To Write An Email Marketing Strategy Writing an email strategy A quick guide to planning your email campaign Contents 01 02 03 04 05 07 Introduction Setting objectives Identifying your target audiences Planning your content Setting a frequency

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Optimise webinar series 2014 Webinar 4: Effective Facebook Advertising

Optimise webinar series 2014 Webinar 4: Effective Facebook Advertising Optimise webinar series 2014 Webinar 4: Effective Facebook Advertising Presented by Rae Bassett, ACMN Marketing & Advertising, Wednesday 23 April, 2014 Rae Bassett Digital Director ACMN Marketing & Advertising

More information

A lot of advertisers stumble out of the gates by using the same approach they do across other channels, not having a more social-first approach.

A lot of advertisers stumble out of the gates by using the same approach they do across other channels, not having a more social-first approach. Social media can affect your business in many ways: as a platform for conversation with your audience; as a means of sharing your story; to drive further excitement and awareness about your brand and as

More information

EMAIL MARKETING MASTERCLASS. 27 Ways to Build Your List

EMAIL MARKETING MASTERCLASS. 27 Ways to Build Your List EMAIL MARKETING MASTERCLASS 27 Ways to Build Your List What we ll talk about today The role of email marketing in your organization How to get more people join your email lists Setting up optin-forms that

More information

How to Measure the Effectiveness of Your Website. Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

How to Measure the Effectiveness of Your Website. Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Marketing Analytics 101 How to Measure the Effectiveness of Your Website Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Outbound Marketing Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

More information

Online Communications Best Practices. Amanda Flick Marketing and Communications Specialist, The Nonprofit Partnership

Online Communications Best Practices. Amanda Flick Marketing and Communications Specialist, The Nonprofit Partnership Online Communications Best Practices Amanda Flick Marketing and Communications Specialist, The Nonprofit Partnership Writing for the Web Answer readers questions Google and bing are popular because people

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. INTRODUCTORY AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Applying Social Media Measurement to the Sales Funnel

Applying Social Media Measurement to the Sales Funnel 02 Sales By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard Review of Core Measurement Philosophies As we learned in the first section of this document,

More information

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All

More information

2014-2015 EDITION MOBILE MATTERS: THE IMPACT OF MOBILE FRONTSTREAM NONPROFIT TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.

2014-2015 EDITION MOBILE MATTERS: THE IMPACT OF MOBILE FRONTSTREAM NONPROFIT TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM. 2014-2015 EDITION FRONTSTREAM NONPROFIT MOBILE MATTERS: THE IMPACT OF MOBILE TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.COM FUNDRAISING ON FACEBOOK FUNDRAISING ON FACEBOOK Page 2 MOBILE

More information

Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015

Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015 Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015 Ferdinand Weps Creative Director, Heaven & Weps Managing Partner, TrainingAid What We ll Talk About Today CUSTOMER JOURNEY GROUP

More information

How To Use Digital Media Marketing to Boost Fundraising

How To Use Digital Media Marketing to Boost Fundraising How To Use Digital Media Marketing to Boost Fundraising Lucy Sytov Marketing and Annual Fund Manager, Central Scholarship LSytov@central-scholarship.org Before You Jump In Determine what you want to get

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

Top 3 Marketing Metrics You Should Measure in Google Analytics

Top 3 Marketing Metrics You Should Measure in Google Analytics Top 3 Marketing Metrics You Should Measure in Google Analytics Presented By Table of Contents Overview 3 How to Use This Knowledge Brief 3 Metric to Measure: Traffic 4 Direct (Acquisition > All Traffic

More information

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version

More information

Internet Video Campaigns for NonProfits:

Internet Video Campaigns for NonProfits: Internet Video Campaigns for NonProfits: How to Use the Power of Video and the Reach of the Internet to Grow Your Donor Base and Engage Your Community by Catie Foertsch Yes! MediaWorks In this new world

More information

10 Minutes a Day. Rick Burnes. Twitter: @RickBurnes

10 Minutes a Day. Rick Burnes. Twitter: @RickBurnes Social Media Monitoring in 10 Minutes a Day Rick Burnes Marketing Manager @HubSpot Twitter: @RickBurnes What s HubSpot? Founded in July 2006; grew out of research at MIT Sells inbound marketing software

More information

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 Social media reaches far beyond likes and retweets. Social marketing continues to transform the way brands connect with their audiences. Whether

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.

More information

POWERING YOUR YEAR-ROUND FUNDRAISING WITH

POWERING YOUR YEAR-ROUND FUNDRAISING WITH POWERING YOUR YEAR-ROUND FUNDRAISING WITH RESOURCE GUIDES Powering Your Year Round Fundraising with Inbound Marketing Classy.org 1 A powerful fundraising operation is essential to the long-term sustainability

More information

The Power of Storytelling: Taking a Sequenced Approach to Digital Marketing

The Power of Storytelling: Taking a Sequenced Approach to Digital Marketing The Power of Storytelling: Taking a Sequenced Approach to Digital Marketing August 2015 insights.fb.com TABLE OF CONTENTS EXECUTIVE SUMMARY 03 INTRODUCTION 04 DEFINING STORYTELLING 05 Funnel-based storytelling

More information

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising The Quantcast Display Play-By-Play Unlocking the Value of Display Advertising Introduction In 2013, businesses will spend nearly $18 billion on display advertising. Over the past few years, we've seen

More information

Guide: Social Media Metrics in Government

Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Why Social Media Metrics Matter to Your Agency In a digital strategy, nearly anything can be measured, compiled and analyzed.

More information

CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE

CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE PRESENTED BY WWW.ASHLEYKLEFFER.COM GATEWAY PET GUARDIANS GATEWAYPETS.COM Nonprofit animal rescue focused in East

More information