1 Term Paper Online Advertisement Masters in Business Consulting Summer Semester 2008 Submitted to: Prof. Dr. Eduard Heindl Prepared by: Kudumeli Ashok Kumar Immatrikulation Nr: Fakultät Wirtschaftinformatik Hochschle Furtwangen University
2 Declaration I am gratefully acknowledge Prof. Dr. Eduard Heindl for giving me an opportunity to work on an Interesting topic. I here by certify that the following contents in the term paper is drafted with due diligence. The sources and references of the contents are mentioned in the last page of the term paper. Kudumeli Ashok Kumar
3 Table of Contents: 1. Introduction Introduction of Advertisement History of Online Advertisement Constitutes Online Advantages & Disadvantages of Online Advertisement 2. Types of Online Advertisement 3. Why Online Advertisement 4. Online Advertisement format & design 5. Importance of Online Advertisement Agency 6. Growth of Online Advertisement 7. References
4 Online Advertising Advertisement Advertising is any paid form of non-personal communication about an organisation, product service or idea by an identified sponsor. Advertising was originally established in print media, such as newspapers and magazines, and followed onto the television and radio broadcast scene. However, focus has started to shift away from the traditional print and broadcast media, and towards the growing online advertising industry. Advertising has found a whole new medium with which to communicate to customers. History: On October 27, 1994 online advertising was born when HotWired signed up fourteen advertisers for its online debut. The following year saw the emergence and public acceptance of the Web as an interactive medium. Both United Airlines and Maytag introduced their websites and promoted them through banners. By 1996, advertisers were promoting websites using traditional media. As the new millennium begins, we are experiencing perhaps the most dynamic and revolutionary changes of any era in the history of advertising. These changes have been driven by advances in technology, and developments have led to the dramatic growth of communication through interactive media, particularly the internet. The online advertising industry is growing and developing at a rapid rate. Since 1994 when online advertising originated, the industry has faced many obstacles. (Ad Age's interactive section provides a fascinating chronicle of the beginnings of online advertising). After the dot com crash in 2001, online advertising's success diminished, but has since reestablished itself and is now a thriving $8.4 billion dollar industry.(kridler,2004) The use of online advertising as an advertising medium is increasing in popularity at a fast pace. It is projected that the online advertising industry will to grow three times faster than advertising in any other medium. (Kridler, 2004) Businesses are beginning to evaluate the advantages and disadvantages of advertising online. Businesses are recognising that by advertising online, their message is communicated in a fast and efficient way, while not only interacting with customers, but establishing a one-to-one dialogue.(adams,2003)online Advertising's potential as a low cost channel for doing business directly with customers is viewed as a major advantage of advertising online. Many companies recognize the advantages of communicating via the internet and are developing Web strategies and hiring interactive agencies specifically to develop their websites and make them part of their integrated marketing communications program. (Blech & Belch, 2001)
5 Constitutes Online: All or part of any bricks and mortar business can be created online. The Web allows the creation of the village at a single point, in an instant. Business Technology Entertainment Health Careers Education Sports Classified Advantages Better Targeting Targeting campaigns to a specific audience utilizing zip code, city, age or demographics ensures campaigns only reach highly qualified recipients. Achieve Specific Campaign Goals Online advertising enable advertisers to achieve specific campaign goals more strategically than traditional media. Advertisers can weigh creative by best performing, limit daily impressions through frequency caps and have better reach control by the advanced targeting capabilities offered online. Immediate Response Online advertising enables consumers to take immediate action in response to your message. Your audience is only one click away from the advertisers website to learn more about a product, register for information, or even buy. Proof of Performance Advertisers have the ability to test and optimize the effectiveness of their online campaigns in real time including impressions, clicks, and conversions to ensure the right message is reaching the right audience. The first aspect of advantages is the World Wide Web opens up new communication possibilities for personalized messages to be delivered to targeted individuals on a website which relates to the target markets specific interests, interest and further speculation should occur. Advertising online enables target marketing, message tailoring, information access, sales potential, creativity, exposure and speed. Secondly, online advertising has the capability to reach a global audience at a fast rate. This enables extensive exposure and is an important characteristic of online advertising, and a major component of why online advertising is so successful. Thirdly, marketers undertaking new possibilities to perform traditional marketing strategies in electronic environments push higher chances to create synergy. Internet offers the best multimedia tools for presenting information, through the World Wide
6 Web, a hypermedia environment. It is as further explained that it is a place where marketers can present their information with pictures, animation, sound and text. Indeed the power of Internet has impact on the multitude of advertising formats. This can be seen from the numerous web tools such as banners, rich media, intertials, and interactive broadband commercials as seen on the websites nowadays. These are the multiple forms of online advertising tools used by advertisers over the time aiming towards developing exciting, interactive, eye catching advertisements that can draw consumers attention, at the same time increasing their brand or sales online. Strauss and Frost (1999, 202) states that the Net s big strength is direct response advertising where direct response leverages the Internet s unique opportunity for two way communication with consumers. Placing advertising in this environment will grants advertises unique opportunity for in the element of interactivity. The interactive capabilities of cyberads offer key advantages for vendors to establish and maintain dialogues with customers Disadvantages Even though there are many advantages for companies who advertise online, there are also some disadvantages involved. Disadvantages of advertising online include: measurement problems audience characteristics, websnarl, clutter, potential for deception, costs, limited production quality, poor reach and lack of Intrusiveness. Types of online advertising Pay Per Click - Search engines place your website on their front page and you pay a set amount per click-through. Sites like Overture also run bids for certain keywords - the more you bid, the higher your site appears on the first page of the search results. Properly run, these campaigns can bring a lot of extra traffic to your website. Search Engine Optimisation - This is an online advertising service provided by many web media companies. They will look at your target audience, your competitors and the keywords for your business and optimise your website content so that it has a much better chance of appearing on the first page of the search results. You will pay a fee to the consultants for this service. Studies have shown that many searchers prefer to use the "natural" listings provided by the search engines, rather than the paid-for listings. Banner Adverts - Usually horizontal bars across the top of a web page, they offer colour, graphics and often animation, together with the ability to click through to the advertiser's own website. Banner adverts have been reducing in popularity lately, as research shows that users don't stay interested for long enough to read all the animation, although static ads with a simple message are still effective. Sky-scraper Adverts - Similar to banner ads, these advert spaces run vertically down the left or right hand side of the page, allowing the advert to stay in view as the user scrolls down the page. They can also be animated and employ click-through to move
7 users to the advertiser's site. As they are larger spaces, sky-scraper adverts are more expensive than banner adverts. Sponsorships - Website sponsorship can come in two formats; regular sponsorship where the advertiser has a space to place the logo and company message, and content sponsorship where the advertiser has limited control and submits their own content to the site as well as having an advert on the page. These sponsorships will be for fixed periods, and need to be on targeted websites to reach the right audience. Online Directories - The online equivalent of Yellow Pages, or Industry Directories, these give you basic or enhanced listings on the website. Your details will come up if your sector, location or company name is searched for. Enhanced listings will allow users to click-through to your site. Online directory listings are often offered in conjunction with an entry in the printed version of the directory. Pop-ups and Pop-downs - These are the small windows that appear when you first get onto a website. Pop-ups appear on your screen in full, pop-downs appear on the bar at the bottom of your screen and you have to open them to get rid of them. Surveys have found that most internet users find pop-up adverts intrusive and annoying. Interstitial Adverts - These adverts, sometimes referred to as Bridge Adverts, pop up as you move between pages on a site. You have no choice as to whether you view them or not, although you can close them down. Research has shown that click-throughs to advertisers' sites from interstitial adverts is greater than from banner adverts or traditional pop-up ads. marketing is one of the most powerful marketing tools available for communicating and developing relationships. Essentially allowing you to create and deliver newsletters to thousands, if not hundreds of thousands of recipients. To put this into perspective, imagine posting 10,000 letters, with cost of a stamp at 12 pence, this would cost 1,200 pounds, imagine sending 100,000 at a cost of 12,000 pounds. Well with Marketing and subject to choosing the right Marketing Company, it will cost no more than 300 pounds. The Power of INTERNET MARKETING is astonishing The most talked about area of online advertising is by far, advertising. campaigns are used to send out promotions to a highly targeted list of consumers. This strategy is more efficient than waiting for potential customers to stumble upon their web page or one of their banner ads. Many consumers resent receiving advertisements through what is to be considered a personal electronic mailbox.
8 Spam: Generally, one can divide spam into three vague categories, although the lines between the three are very gray. These categories are spam posts, junk and non-permission. Spam posts are messages posted to an discussion group, chat rooms or bulletin boards that are off topic or distinctly promotional, junk is considered broadcast messages sent to multiple recipients who did not request it and not in the right target audience and non-permission marketing which is considered an message which is or appears to be sent to multiple recipients who did not request it, even though they may be in the right target market. Benefits of Online Advertising Reach your target consumers More consumers are spending more time online. The Internet has had faster growth during the past five years than any other medium and continues to increase. The time members are spending online takes away from time spent on other media. 74% of EB members say they are spending the same or less time watching tv than this time last year. EB members spend 20+ minutes on average each EB site visit. Involve consumers with your brand Consumers engage with brands online because they can actively participate. Consumers can click on things, seek information, give feedback and buy. They are in control of the amount of time they spend with a brand. Enhance the performance of your other media you can use the same budget to get better results. By redistributing your media spend to increase your online profile, you can boost the effectiveness of your overall campaign. Having an online presence truly compliments the exposure you have in other media by allowing you to increase your reach and frequency to your direct target market and give them a deeper level of information on your product or service COST EFFECTIVELY. Achieve your marketing objectives No matter what your marketing campaign involves, the online area has the unique ability to deliver results across many different objectives: brand awareness, purchase, sampling, building a data base of potential customers, quantitative feedback and much more Online is easier than ever to plan, buy and measure Response results for your online advertising can be easily tracked in both page views and click through your online advertising is highly accountable.
9 Why Online Advertising? The Internet has opened up new communication options for personalized messages to be delivered to targeted customers. Reading habits are changing fast. More prospective customers are going online everyday, and they are spending more quality time online than on traditional media. The Internet enables extensive coverage, as it has the capacity to reach global audiences at a rapid rate. The medium of online advertising offers unparalleled multimedia tools that can make ads very powerful and effective. In addition to large marketing potential, the medium offers unlimited opportunities for creativity. The medium has the advantage of targeting precise customer groups and tracking the effectiveness of ad campaigns. Online advertising, in combination with traditional media ads, can increase brand recall. Advance targeting capabilities enable advertisers to modulate ads' creative parts and limit their frequencies. Consumers can respond promptly. The biggest strength of online advertising is the direct response that it offers to both customers and advertisers. Audiences are just one click away from the advertisers, creating a unique opportunity for advertisers to engage in two-way communication with buyers. Customers have also advantage of knowing more about products and companies. With the help of impressions, clicks, and conversions, advertisers can easily judge the effectiveness of the messages in their ads. In comparison to traditional forms of advertising, online advertising is cheaper. Often, advertisers are charged only when visitors click on their ads. Because of the benefits of targeted marketing and effectiveness tracking, conversion rates in online advertising are cheaper than in traditional advertising. As the Internet spans the globe, advertisers need not spend millions of dollars by running ads in multiple publications and on radio and TV stations.
10 Online Advertising Formats Elements such as format greatly impact on the effectiveness of advertisement. The web is a 'pull' medium, not a 'push' or broadcast one, so it is natural that advertising should chase the benefits of the Web by only appearing to those who are looking to retrieve specific types of information off the internet. Banners are central to this process, because when it is known what an individual user is looking for, the banner can raise awareness and act as a guide to alternative websites. In the early days click through rates on banner advertisements were much higher due to the novelty of the web. Today, banner ads make up roughly half of internet advertising sales, the vast majority of those being diminutive and familiar 468x60-pixel rectangles into which companies have long been obliged to cram their messages. According to Richard Adams, the banner advertisement can act to raise awareness of an issue or product related to the content onscreen, and it can act as a signpost that can take the user directly to the relevant website. It is this evolution of usage that has kept the banner alive. In the modern day companies are buying new formats regardless of the costs, because they are experimenting to determine what the effectiveness will be. The bottom line is that a company has to know what they're doing, why they're doing it, and what they are willing to pay to do it Banners have proven to be the most effective marketing tool, producing quantifiable units to which an advertiser can apply readable metrics and make real conclusions with real numbers about the effectiveness of their campaign. Online Advertising - Design Features The first most important task in designing an advertisement is to decide what to put in it. Where ever an advert is positioned, it has to compete with opposing advertisements to be seen. Often the more straight forward the message and the clearer the design, the more chance there is for the advertisement to stand out amongst the clutter. Advertisements need to attract attention, say what the product or service is, say who's offering it, sell a benefit, and then suggest a course of action for the viewer. Approximately three quarters of advertisements have some form of curves or other organic shapes featured. Big name companies such as Weight Watchers use organic shapes, arcs, circles and rounded edges to appeal to target audiences.
11 Colour is an essential element in advertisement design. Bright colours attract the attention of viewers, while subtler, blended tones can lend class and restraint to the design. Often a colour scheme will be laid down by an existing brand identity; many products are recognized instantly by the colour combination they use. Coca Cola's red and white colour scheme is a good example of an effective colour scheme. It is important that the colours chosen for online advertisements gel with the image the company wants to project. If strong imagery is a starting point for your advertising design, it's common to use colours sampled directly from the image, to ensure the final artwork functions as a whole and does not dazzle the user unnecessarily. Pictures are ideal to incorporate in online advertisements because they grab viewers attention. The power of images derives from the fact that people don't need to read pictures. Onlookers are able to view and absorb and advertising message by simply glancing at it, without having to read large amounts of text. One problem with incorporating text into online advertisements is that they take up a lot of kilobytes. The larger and more complex the picture is, the longer it will take to download. The most common and most-used advertisement size is the banner advertisement, measured at 468x60 pixels. Skyscrper banners are also popular, which measure at 120x600 pixels. Many banner and skyscraper advertisements follow the "thirds" formula. Two-thirds of the advertisement contains a picture and the main advertising points; the remaining third is devoted to minimal copy and clickable buttons Key Drivers for Online Advertising: Rapid surge of the online population Advertisers must go where consumers are in order to reach them. And more people are going online everyday. Fundamental shift in media consumption Consumers are now spending more time online than they do with traditional media like magazines, newspaper, TV and radio. Increased intelligence Online advertising allows you to take advantage of campaign features that are lacking with other advertising mediums, such as precise measurement, user targeting, and real-time campaign tracking. The best way to reach the work at audience Advertisers gain access to an appealing and hard to reach demographic.
12 Increased brand recall Online advertising, when included in a mix with traditional media strengthens the brand message and stays top-of-mind when purchase decisions are being made. Tips & Tricks improving Online Advertising Performance: Keep file size to minimum: It is more important than ever to keep your web pages and advertisements to an absolute minimum number of kilobytes. Even if you believe that all of your end users are using high speed connections, you still have server load, web traffic and security measures, such as firewalls, to consider. A 10K advertisement will almost always perform better than a 30K advertisement. Thermal Effects was designed to empower web designers with a variety of fast-loading graphics and tools. Strengthen your call to action: Make sure that at least 60% of your advertisement's visual space is devoted to a call to action. The sentence should tell the user what to do. The classic "click here" phrase really does make a difference. This is an example of a poor call to action: "Fred's Pizzas are loaded with toppings and delivered hot and fresh to your door step. Order a pizza from our new website." A better sentence would be: "Click here to order a hot pizza." Keep in mind that your advertisement may only be in the user's field of view for one to two seconds. A short sentence grabs the user's attention and uses visual space more effectively. A shorter sentence also allows you to make your font-size larger. Be the headline on the page, not the fine print. Think Keywords: If you have ever done search marketing, you know the importance of choosing good, relevant keywords. Phrases like " the greatest", "best" and "top quality" have NOT been proven to help drive customer acquisitions. Keyword marketing services like Google Adwords and Overture have tools which allow you to see which keywords are searched for most often. Use these high traffic and high value search terms in your marketing language. Make sure the words are highly relevant to your product or service.
13 Use Animation Wisely: You have less than two seconds to catch your customer's attention. Be sure your advertisement gets the call to action across during that time. As a general rule, don't animate text or do anything that will make it difficult to read. Try using animation around the border, in the background, or have it play upon rollover of the image. Make sure your call to action loads first and then load the eye-catching animation. In flash, make sure to create a unique movie clip for each animated object and give it an independent timeline. This helps you avoid having a huge main timeline with dozens of layers. Less frames means smaller file sizes. You can also decrease the movie's frames per second and make animation tweens use fewer frames to keep the files size down. In this day and age consumers are not impressed by long slow fades. Make your animation play fast. Try Hyperlinks & HTML forms: Statistics have shown that consumers trust standard blue html hyperlinks more than flashing graphic buttons. This makes your marketing feel less "Salesy" and more like trustworthy content. Try using HTML dropdown menus and standard grey form buttons in one of your advertisements and compare the performance. Importance of Online Advertising Agency The main objective of an online advertising agency is to turn your visitors into buyers. If you want to achieve an outstanding performance, you need to get the help of a good advertising agency, which will help you grow your business. Advertisement on Internet has become an effective tool to promote e-commerce business and to reach your target audience. But what differentiates your ad from the others so that you can draw immediate attention from customers? Once your online advertisement is able to draw potential customers' attention, it could mean more business to you. An online advertising agency can help you fulfill your ambition of getting more business. Like any other offline advertising agency, online advertising agency helps you plan, design and implement an advertising campaign to promote your products and services and to influence your targeted audiences to buy them online. In general, every advertising agency will consider all aspects of online advertising and marketing, from search engine marketing to campaigns to affiliate programs. However, sale of a product depends on how strongly your advertising agency has worked to create your ads. Writing text or messaging for an ad is the most creative part. Without a good copywriter, it's almost hard to write a good ad. Before you ask any advertising agency to do your work, look into the following details:
14 Clients of the advertising agency Price charged by the online advertising agency How much result-oriented of the Internet advertising agency Reputation of the advertising agency and its management Efficiency of the interactive advertising agency Strategies adopted by online advertising agency to promote your ad Effectiveness of Internet advertising agency to turn a concept into product selling An experienced B2B advertising agency always puts emphasis on: Creative concepts that will work online Effective translation of brand online Compact, crisp production that is second to none Ads that are matching with the channel or medium Benefits of a Full Service Advertising Agency: Full service advertising agency or B2B advertising agency provides highly targeted promotion which will give you the ability to qualify customers before they enter your website. A full service internet advertising agency can guide you through the process of paid advertising via search engines. They will provide personal consultation, development of a concept and design of creative. It will be highly effective for you to generate revenue by leveraging them as part of an annual online marketing plan or during your sales peak period or special promotion period. Growth of Online Advertising: The growth of online advertising is occurring at a rapid rate. In recent years the internet has become an essential element in advertising strategies. Three major areas are expected to grow: paid search, display advertisements and internet banners and classifieds are all predicted to be the biggest growth areas in online advertising. The decreasing interest in print advertising and the new found interest in online advertising is a major development for the online advertising industry. Online advertising is creating innovative, low cost and highly targeted opportunities, while expanding into other media related to the web.
15 Online Advertising Used by 80 Percent of Advertisers The online advertising channel is now used by 80 percent of advertisers, higher than previously reported, and adoption will surpass 90 percent in 2008, according to a study by research and advisory firm Outsell, Inc. Its "Annual Ad Spending Study: Where and Why Advertisers are Moving Online" is based on a national survey of 1,200 advertisers that control an estimated $2.4 billion in ad spending. Outsell projects that total online marketing spend will grow 19 percent in 2006, eight times the rate for TV ads and six times the rate for print ads. Spending on search engine advertising is projected to grow 26 percent in Another major finding of the study is that the "unprecedented power" that online advertising has provided to smaller businesses has resulted in a shift away from traditional media, according to Outsell. "Companies with ad budgets of less than $1 million are shifting more of these budgets to high-roi online ad options. En masse, these smaller companies are denting the bottom lines of television and radio stations, as well as print media," said Chuck Richard, vicepresident and lead analyst, Outsell. However, for both branding and lead generation, "old media" - trade magazines, events, and direct mail marketing - are rated the top three most effective tactics.
16 References: Janal, D. S Online Marketing Handbook. New York: Van Nostrand Reinhold. Davis, J A Guide to Web Marketing: Successful Promotion on the Net. UK: Kogan Page Limited. Adams, R.(2003) Broadway, NY.:The Illex Press Limited, Conary, H(2004),'Top 7 trends in Online Ad Design', October , Oser, K(2004),'Online ad demand bumps up prices', Advertising Age, June Research and Advisory Firm Outsell, Inc. Its "Annual Ad Spending Study
Chapter Eleven Breakthrough in the Digital Advertising Learning Objectives: 1. Develop an overview of Digital Advertising. 2. Understand the opportunities and challenges related to Digital Advertising.
Love em or Hate em They Do Work! Banner Ads What are they? Ever since the Internet started to take off in the mid 90 s, banner ads have been an acceptable way of advertising on the Web. Banner ads come
netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G ISO 9001: 2000 CERTIFIED Our company is a certified Yahoo Search Marketing Ambassador and can help your ad get solid results on Yahoo s
Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...
1 So what is this session all about? In this session we will be looking to understand the key aspects of the digital marketing mix with specific emphasis on digital communications techniques. This session
Online Marketing and Social Media ( Module 1 ) How the Internet has Impacted Marketing? The internet has developed very rapidly as a major force in the marketing equation for many consumer products. Not
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising
HIGH CONVERSION LAB 5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS By Ryan Berg Head Profit Scientist at HighConversionLab.com The Struggle to Build a Thriving Online Business as the Internet
Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation
The Billboards of the Web WSI White Paper Prepared by: Husam Jandal Senior Digital Marketing Consultant, WSI Introduction Display advertising is an online form of advertising that is similar to billboards,
Bulletin of the Transilvania University of Braşov Series V: Economic Sciences Vol. 9 (58) No. 1-2016 Blending traditional and digital marketing Raluca Dania TODOR 1 Abstract: It is a matter of fact that
CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet
423-797-6388 www.nektur.com email@example.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you
Landing Pages 101 By Erik Bower During the last five years, online marketing has experienced explosive growth, moving beyond simple email blasts to pay-per-click, banner ads, online promotions, webinars
The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes
www.i-fm.net delivering FM news since 1999 & still the market leader If you re in FM, you need to be on i-fm Media Pack 2015: www.i-fm.net Media Pack 2015: www.i-fm.net No other site compares for reputation
Display Advertising: The Billboards of the Web WSI White Paper Prepared by: Husam Jandal Senior Digital Marketing Consultant, WSI Introduction Display advertising is an online form of advertising similar
TW SOLUTIONS How to Sell Performance-Based Advertising Performance marketing is now emerging in the B2B market. It is an effective method for advertisers to leverage their marketing dollars with online
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
Table Of Contents READ THIS FIRST! 3 How To Create Your Very First YouTube Video Ad In Less Than 30 Minutes! 4 Step 1: Find The Perfect Target Audience For Your Ads 4 Step 2: Refine Your Target Lists 7
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
02920 224 111 firstname.lastname@example.org JUNE 2016 HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET In today s challenging business landscape, companies often find themselves striving to shrink expenses
The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...
SEM1 3.04 A - Promotion PE Understand the use of direct marketing to attract attention and to build a brand PI Explain the nature of online advertising PI Discuss types of direct mail tactics Terms Online
Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,
The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining
Advertising media - A There is a large variety of media available to advertisers, and therefore advertisers must choose the medium/media which best deliver their message to potential customers in the most
Secrets of Online Marketing for Offline Businesses Mini-Course by www.marketing-results.com.au Chapter 4 Design Secrets Of Websites That Sell Just like art, everyone has different opinions about what makes
FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version
Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood
[Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in
6 Digital Advertising From Code to Product gidgreen.com/course Million Dollar Homepage From Code to Product Lecture 6 Digital Advertising Slide 2 gidgreen.com/course Introduction Ad formats Types of targeting
The Five Laws of Great Social Ads It s natural that once you ve run successful PPC campaigns on search engines like Google, you will also want to expand your success by advertising on social media. Marketers
WHAT WHY WHO HOW CLICK ME HOW TO WRITE EFFECTIVE SOCIAL PPC ADS 1 introduction The digital world continues to grow and this is quite evident in the explosive popularity of social networks. People are spending
More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers
HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,
Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect
Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it
Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Eli Goodman comscore, Inc. Keith Wilson The Search Agency, Inc. Our Presenters Eli Goodman Search
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
Affiliate In general any external 3 rd party with whom an organisation has a mutually beneficial sales or marketing relationship, e.g. a contract sales person or other business partner. On the Internet,
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast
Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting
Knowledge Guide: Do You Know Your Email Marketing? Analysis of the Email Marketing Quiz virtualroi May 2010 by: Sally Lowery Online Marketing Manager Analysis of the Email Marketing Quiz The virtualroi
The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses
THE EFFECTIVENESS OF TELEVISION Television is changing. TV is no longer just a box in everyone s living rooms, it is now something that can be watched anytime, anywhere, across a range of different screens.
Entrepreneurship and the Internet Thomas Poulios Technological Education Institute of Larissa Larissa, Greece email@example.com 1 E-Commerce Revenue as % of Total Revenue 0,4 in the USA 0,1 in the Western
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
Internet Advertising Glossary Internet Advertising Glossary The Council Advertising Network bring the benefits of national web advertising to your local community. With more and more members joining the
WWW.SOFTDOTNET.COM SOFT DOT NET PROFILE & SERVICES Leading in Web Design & Online Services I- Who We Are? Soft Dot Net is a business solution and leading website design company specialises in web design,
[ONLINE ADVERTISING] 1 Online Advertising: Identifying different types of web advertising and its impact on consumer buying behavior Matthew Duncan Elon University COM 530 Theory & Audience Analysis Professor
3 KEYS To Successful Online LEAD GENERATION For Local Businesses Increasing your business visibility, attracting new customer and increasing growth through the targeted use of online display ads. Advertising
How to Establish a Successful Web Presence for Your Business How to Establish a Successful Web Presence for Your Business 2 Establishing an online component to your business is essential for any business
WHITE PAPER Vehicle branding: Is there hidden value in your fleet? WHITE PAPER Executive summary In today s challenging business landscape, companies often find themselves striving to shrink expenses as
WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant
1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
Beyond search engine optimisation and pay per click: The next generation of online marketing Foreword Australian marketers are pumping more of their budgets into online marketing to drive higher volumes
What s Working in Small Business Marketing A Quantum Leap Marketing White Paper Published May 2009 SPONSORED BY Quantum Leap Marketing, Inc. PO Box 68 Hopkinton MA 01748 Phone 617-901-6886 Fax 801-991-6886
MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful
Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,
Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If
1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a
Project Overview In today s web-focussed world, internet sales and internet marketing must play an important aspect of any company s growth plans. Effective use of web technologies and opportunities can
NAHU s Media Buying Guide 2015 Table of Contents Introduction Internet Newspaper Magazine Radio Television Conclusion 2 3 5 7 8 10 12 1 Introduction When it comes to advertising, a lot of people really
Banner Ad Strategy A Brief Overview Prepared by Frank Johnson Internet Strategist & Webmaster firstname.lastname@example.org 831.430.1753 Purpose of Document The purpose of this summary is to describe the current state