543,000+ We've been around a long time. 12,000+ We have a killer lead generation machine. 495,000+ Our secret: organic search engine optimization
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2 At-A-Glnce Totl members 543,000+ We've been round long time MARKETINGPROFS 2013 Ctlog Member Demogrphics / 4 Led Genertion Tools New members per month 12,000+ We hve killer led genertion mchine Emil / 6-7 E-Newsletter Ads / 8 Web Ads / 9 Mobile Ads / 10 Originl Content / 11 Trining Sponsorships / 12 unique visitors per month 495,000+ Our secret: orgnic serch engine optimiztion Led Genertion Progrms Virtul Conferences / 14 Webinrs / 15 Content Spotlight / 16 Onsite Events / 17 pgeviews per month 1,430,000+ Our members return becuse our content rocks fns nd followers About Us / 18 Sles Tem / 19 Clients / ,000+ We've been big on socil since before it ws cool 2 Lst updted: 5/7/2013 3
3 Demogrphics Source: MrketingProfs 2013 Annul Members Survey (12/12) G lo b l d istri bution 7% 25% Entrepreneur Austrli, New Zelnd & Asi Europe (up to 10 employees) 3% 7% 21% Smll Mid Est & Afric Cnd Business (11-50 employees) nu mb er of Emp lo y ees 11% 69% United Sttes 2% Centrl & South Americ 20% Medium- sized business ( employees) Job Titl e Director / Mnger / Stff Supervisor 30% Owner / Agency / Prtner 24% Anlyst / Specilist / Proj. Mgr. / Acct. Exec. 19% VP / Deprtment Hed 8% Coordintor / Administrtor 8% Senior Executive / C-Suite 6% Professor / Eductor 3% Unemployed 2% 17% Mjor Orgniztion (more thn 1,000 employees) 16% Other 11% Ind ustry 3% 4% Retil & E-Commerce 4% Medi & Medi Services 5% Mnufcturing 5% Helthcre 6% Professionl Services 6% Nonprofit 7% Bnking, Finncil 7% Eduction & Trining 15% Lrge Business (251-1,000 employees) Consumer Goods 17% Technology & Telecom Other Industries 20% Mrketing & Advertising Services 4 5
4 Emil Lists 275,000+ ddresses Emil Lists Specil Selections MrketingProfs will send your dedicted, stndlone HTML emil to your desired trget udience from our member emil list. Orgniclly grown, our lists re grnulr, self-selected nd trgeted. Contct your sles representtive to explore over 30 ctegories nd generte rel-time, customized counts. + Bse Price $275/cpm selections by topic Rech mrketers who hve shown interest in specific mrketing topics such s: Blogging Brnding Chnnel Mrketing Content Mrketing Customer Behvior/Customer Mngement/CRM Direct Mrketing E-Commerce Emil Mrketing Led Genertion/Customer Acquisition Mrket Reserch Mrketing Communictions Mrketing Strtegy Metrics/Anlytics/ROI Mobile Mrketing Public Reltions Serch Mrketing Segmenttion Ech Additionl Selection* $25/cpm Socil Medi Mrketing Trdeshow Mrketing Video Mrketing Website Content, Usbility nd Design Audience selections Rech mrketers who work in specific types of orgniztions. B2B Mrketers Eduction High Tech Mrketers Non-Profit Orgniztions Retil (B2C) Mrketers Smll Businesses Regionl Selections Rech mrketers in specific US metro res, individul countries nd globl regions. Choose one of these extr-specil lists nd rech our newest nd most ctive members. Specil offers Hlf-priced follow-ups* Mil the sme promotion to n identicl segment within 2 weeks, nd get the second miling for hlf price. Test-drive our Hotline Rent our emil list for the first time nd we'll throw in 5,000 hotline nmes free s bonus with your first miling. * Excludes hotline. Must be scheduled together. Minimum 15,000 nmes required on first purchse to qulify. Nmes must be used on the sme dte for the sme promotion. First time list renters only. Hotline nmes* $350/cpm This hot list fetures our new-to-file subscribers who hve signed up for MrketingProfs within the lst 120 dys. pst purchsers $350/cpm New for 2013! The selection fetures thousnds of members who hve previously purchsed membership, professionl development, reserch, or in-person events from MrketingProfs in the pst (excludes events within the previous 90 dys). These subscribers hve demonstrted interest in specific topics, provided enhnced demogrphics dt, nd re proven redy to respond to your cll-to-ction. Tlk to your sles rep bout how you my further refine your selection from mongst this list. FEATURED WHITEPAPER MAILING $2,000/month Promote your content to up to 200,000 MrketingProfs subscribers ech month with our fetured whitepper emils. For one clendr month, your whitepper will be fetured in our whitepper milings including title, 140-chrcter description, logo nd link to downlod the content from your site or lnding pge. Spce is limited to eight listings per month; $4,000 for gurnteed top billing in ech miling. Inquire to see smple copy of this emil. 6 * s Filter 7 Policies nd Fees: All cretive mterils re due 10 dys before the mil dte. A $250 fee will be dded for rush orders. Lte mterils will be ssessed $200 fee. Animted.gif files re ccepted. Minimum list purchse: $1,500. Suppression lists under 1 million run t no chrge. Suppression lists over 1 million run t $0.25/M. Policies nd Fees: All cretive mterils re due 10 dys before the mil dte. A $250 fee will be dded for rush orders. Lte mterils will be ssessed $200 fee. Animted.gif files re ccepted. Minimum list purchse: $1,500. Suppression lists under 1 million run t no chrge. Suppression lists over 1 million run t $0.25/M. * These selections cnnot be further segmented.
5 E-Newsletter ds Since 2001 MrketingProfs e-newsletters hve delivered prcticl mrketing insights, tctics, nd perspectives from mny of the industry s most experienced prctitioners nd thought leders. MrketingProfs Tody continues to deliver the sme bredth nd depth of qulity informtion we re known for every business dy. When you sponsor our dily e-newsletter you put your brnd in front of hundreds of subscribers every dy for week. Or, consider complete tkeover of multiple d positions including sponsored subject line for the week, month, or n entire qurter for mximum exposure. Inquire with your sles rep for pricing nd vilble options. Weekly Rte (1 position, 5 totl insertions) $2,500 / position MrketingProfs Tody Frequency Circultion Position 1 / Lederbord Position 2 / Top Text Ad Position 3 / Second Text Ad Position 4 / Right Poster Dily Mondy Fridy 291, x chrcters or less, including spces, plus logo nd link; must include compny nme. 300 chrcters or less, including spces, plus logo nd link; must include compny nme. 300x250 Note: MrketingProfs This Week is lso vilble. Ask your sles rep for detils. 1 Position guide web ds Site ds offer powerful brnd building opportunity to showcse your messge in front of the lrgest number of reders for the lowest cost. More thn 495,000 unique visitors come to our site ech month. Our trgeted, topicl dvertising plcements provide you ownership of three positions for single topic on our rticle pges. Ask your sles representtive bout options nd vilbility. Trgeted by Topic Our topic-trgeted dvertising pckge includes three positions: Rtes strting t $150/cpm Run of Site Opportunities Position Lederbord / 728x90 Top of the pge, bove the fold Position b Inline poster / 300x250 Directly bove the fold Position c Bottom Text Ad Up to 275 chrcters plus logo 100x50 Trget up to 340,000 MrketingProfs' online visitors site-wide with our run of site lederbord ds. Rtes strting t $60/cpm Position Lederbord / 728x90 Top of the pge, bove the fold. Position Guide B C Bundles A Bundle up for bigger impct! Combine Web, mobile or e-newsletter ds to get your messge in front of more reders nd reinforce it cross multiple medi. Ask your sles rep for detils. 8 9 Policies nd Fees: All e-newsletter ds re due 10 dys before the first insertion dte. Ads cn be sttic or nimted.gif files. Animtion my loop only three times. Continuously looping ds will be returned for modifiction. Flsh (.swf ) is not supported. Lte fee: $200. Policies nd Fees: All ds re due 10 dys before the cmpign strt dte. Animted ds my loop only three times. Continuously looping ds will be returned for modifiction. Lte fee: $200. Universes by d unit cn vry. Contct your rep for detils.
6 Mobile ds originl content More people seek dvice from MrketingProfs while on the go thn ever before. Now, with our new mobile-only d option, you cn rech more of those reders, more of the time. And becuse we limit our mobile ds to two dvertisers t ny given time, your plcement genertes mximum impct. Used lone, or combined with other dvertising medi s prt of lrger cmpign, MrketingProfs' mobile ds provide you with new opportunities to present your brnd nd your messge consistently cross multiple chnnels. Rtes strting t $60 / cpm Our mobile d pckge includes one bnner loction per pge on our mobile site nd mobile pp (iphone nd Android), with more thn 30,000 impressions ech month. Mobile Bnner size 320x50 Policies nd Fees: All ds re due 10 dys before the cmpign strt dte. Lte fee: $200. Contct your rep for detils. Digitl mrketing chnges fst nd it cn be esy to forget tht content remins king. Content mrketing is powerful vehicle tht demonstrtes expertise nd thought ledership. For more thn decde we ve creted useful, high qulity content relied on by hundreds of thousnds of mrketers. Let us bring our content expertise to your next project. Ask your sles rep bout our led genertion pckges for originl content, including offering your content in our online store. Tilor your originl content in three steps: 1 Price $1,000 per pge* Minimum buy $5,000 Includes: 1. Discovery meeting 2. One review of drft 3. Professionl design nd PDF of finl product 4. Exclusive rights *Pge count is for copy only. Finl pge counts will depend on lyout nd design. 2 b Topic Choose A or B Tell us your udience nd we ll help you pick topic. Pick topic from the list (other topics vilble): Brnding / Brnd Mngement Customer Behvior Emil Mrketing Mrket Reserch Metrics nd ROI SEM Segmenttion Socil Medi Mobile Word-of-Mouth Content 3 b c D Content Type Choose A, B, C, or D Best Prctices Best prctices presenting t lest one cse study. (4 pg. minimum) How-To Guide A prcticl how-to guide including chrts nd grphs (s pplicble). Whitepper Presenttion of new ide, n rgument or solution. Third Prty Reserch Study Highlights from existing reserch compiled into cohesive report with chrts nd grphs (s vilble). ebooks nd infogrphics re lso vilble. Ask your Sles Rep for detils. Turnround time for custom content piece is 4 8 weeks. Fctors such s length, complexity, content ssets nd our project queue my ffect turnround. Prices listed re minimums. We ll review ctul timing nd pricing for your project with you before contrct is presented. Specilized grphics (e.g. stock photogrphy) re vilble for n extr fee Terms: All Originl Content produced is co-owned by MrketingProfs. In return for perpetul exclusivity of the piece, Client grees to include MrketingProfs boilerplte prgrph within the content.
7 Trining Sponsorships MrketingProfs University offers executive eduction on the topics tht mtter most to in-the-trenches mrketing professionls. MPU students represent brod-bsed cross-section of thousnds of our most engged members people with budgets who re willing to py for products nd services. Your qurterly, semi-nnul, or nnul sponsorship of this trining series exposes your brnd to our most-qulified members, nd is one of the few opportunities we provide to rech our coveted PRO members. Benefits during your sponsorship period include: pckges Qurterly $10,000 Semi-Annul $17,000 Annul $28,000 Brnded listing s series supporter on thempu website nd within the online course pltform throughout your sponsorship period Brnded listing s series supporter on pprox. 2 million MPU promotionl emils during ech qurter you sponsor One dedicted emil to the complete MPU student list using your cretive during ech qurter you sponsor Up to 12 MPU scholrships you cn give wy to customers or employees three for ech qurter you sponsor Exclusive $250 discount code to shre with your network during your sponsorship period Physicl ddresses of ll students who enroll during your sponsorship period Trin your tem Need in-depth trining for your own mrketing tem? MPU offers the online trining you're looking for on such populr topics s socil medi, content mrketing, SEO nd more. Contct Groups@MrketingProfs.com to discuss tem discounts
8 virtul events leds: gurnteed 2,500 / 500 / / 250 webinrs leds: gurnteed Our virtul conferences look nd feel like the rel thing complete with speker sessions nd n exhibit hll except they tke plce online. You never hve to leve your computer to disply your products nd services, cht with ttendees nd generte high-volume, trgeted leds. Count on such led detils s emil, phone, ddress, industry, compny size nd revenue. Our 2013 lineup includes six events exploring current thinking on everpopulr topics like socil medi nd content mrketing, s well s three new, ultr-trgeted events. Plus, this yer there re even more options to crete customized sponsorship solution right for you. Tlk to your rep to get strted. * Compre Pckges Totl Leds (Minimum) Registrnts All Attendees All Booth Visitors Content Downlods Booth in Exhibit Hll Logo in Event Spce Logo on Event Website Resource Center Uplods Gold* All (Min. 2,500) Silver Bronze A l crte Pckge price $12,500 $6,500 $3,000 $400 Limit: 4 Gold Sponsorships per event 2013 Schedule Feb 8 Mr 8 Apr 12 Jun 14 July 12 Aug 9 Sep 13 Nov 8 Dec 13 Content Mrketing Retil / B2C * Socil Medi Content Mrketing Video * Socil Medi Content Mrketing Mobile * Socil Medi *New for 2013 Our niche virtul events ttrct smller groups of highly qulified mrketers demonstrting interest in specific topics nd industries. Contct us for more informtion nd specil pricing. Trnsform your thought ledership into qulity sles leds using MrketingProfs engged udience nd powerful webinr progrm. Choose from 20 different industry-leding topics, tp your most compelling spekers, then let us do the rest, including setup, registrtion mngement nd modertor services. We ll even record nd post your webinr for on-demnd viewing. This product sells out quickly so reserve your webinr tody! + All pckges include the following: Add-ons: (Additionl fees pply) Topic consulttion to mtch your strtegy MrketingProfs-provided speker * with MrketingProfs members needs Recording of your webinr for on-demnd A one-hour webinr including Q&A viewing on your site Your webinr hosted live on MrketingProfs' site, s well s on-demnd for 90 dys Full production, support, promotionl vehicles nd led gurntee! Compre Pckges Led gurntee G250 G500 G500 * If you prefer, we cn choose the best speker for your topic from MrketingProfs vst speker network. For G500 webinr, this service is included t no dditionl chrge; for the G250, there is n dditionl fee of $500 plus the cost of speker. Led gurntee in effect only if topic is jointly pproved by MrketingProfs nd sponsor, nd is intended for brod mrketing udience. Webinrs with nrrower scope will result in reduced gurntee. All webinrs re held on Tuesdys. G250 sponsors re gurnteed 250 leds, plus up to 50 dditionl leds in the event tht MrketingProfs genertes more leds thn the gurntee. If webinr promotions result in more thn 300 leds, G250 clients my purchse these dditionl nmes for 50% of the equivlent CPL. For G500 sponsors, ll leds in excess of the gurntee re utomticlly included s prt of the webinr pckge t no dditionl cost Pckge price $17, $25,000 Live event ttendee limits: G people G500-2,000 people 14 9
9 content spotlight leds: CPL Events leds: highest qulity The chllenge of content mrketing isn't simply mtter of creting compelling content, but getting it in front of the right udiences. Put your content t the top of their list with Content Spotlight. This limited-vilbility CPL opportunity provides your brnd with yet nother wy to generte high qulity leds from our orgniclly grown member bse you choose the led quntity you need nd py only for those leds we generte.* Hve specil led-qulifying requirements? Ask your sles rep tody bout vilble filter options nd pricing. Bse Price (CPL) $25/led Bundles Crete custom bundle by combining your MrketingProfs-produced originl report with Content Spotlight sponsorship to promote nd generte leds. Your sponsorship pckge includes: Choice of content you ve creted or originl content produced for you by MrketingProfs (content cretion is seprte cost, see pge 11), hosted in MrketingProfs' content store Content piece listed s "free" in the MrketingProfs online store nd downlodble directly from our site Sponsorship fetured in the store product listings nd the detiled content description pge on our site MrketingProfs-produced promotions to our member emil list, on our site nd vi socil medi feturing your nme nd content Complete detils for ll content-generted leds, including nme, emil, title, compny, industry, compny size nd custom question B2B Mrketing Forum 2013 October 9-11 Boston, MA / Westin Copley Plce B2B Mrketing Forum is our flgship in-person conference nd the signture event for hundreds of corporte B2B mrketers nnully. B2B Forum fetures dozens of sessions presented by tody s mrketing leders not to mention plentiful wys to get involved s sponsor. It s one of our most populr opportunities to showcse your brnd, products nd services to cptive, motivted udience of mrketers. Plus, sponsorship includes the highest qulity leds. Locl Events Building on the success of our five-city Smrt Mrketers Tour in 2012, MrketingProfs is hitting the rod gin for series of intimte, csul events with leding mrketers cross the U.S. Ask your rep bout upcoming dtes, destintions nd sponsorship opportunities. SPONSORSHIP OPPORTUNITIES * Minimum purchse: $4,000 Sponsor-provided content must be reviewed nd pproved in dvnce by MrketingProfs. Sles collterl nd other vendor-specific mterils not ccepted. Content must be pplicble to brod mrketing udience nd must present instruction, insight, reserch or dvice pproprite to our membership
10 About us get strted Meet mrketingprofs mrketing services Tem Contct your sles representtive tody nd get strted. Tobis Schremmer (512) Corey trne (310) Jim Kelly jim@mrketingprofs.com (323) Kthleen Gines kthleeng@mrketingprofs.com (848) who uses mrketingprofs mrketing services? Orgniztions from high tech to higher ed nd everything in between. We ve spent the lst 10+ yers building the lrgest online community of mrketers we re tlking hundreds of thousnds of mrketers, from compnies lrge nd smll, hiling from ll over the world. Yet, our compny is virtul (everyone works from home offices) nd we hve fewer thn 30 employees on the pyroll. 18 How do we do it? By being trusted, go-to source of unbised, timely mrketing dvice nd trining. With thousnds of mrketing blogs, websites nd tweets, the sheer welth of informtion cn be overwhelming for mrketers to process. How do you know which people re providing sound dvice nd which re chrltns? We cut through the fluff, so our members don t hve to. Our editoril tem vets everything on our site dily. We don t just present the viewpoint of smll group of mrketers. We pull from hundreds of the best voices in mrketing-in-thetrenches mrketing prctitioners plus mrketing professors, uthors nd professionl bloggers, consultnts nd triners. The result? More thn 6,000 free resources (nd counting) on pretty much every mrketing topic you cn think of s well s some you probbly hven t herd of yet! Top row, left to right: Kristen Johnson, Events Mnger / Shron Hudson, VP of mrketing services nd events / Jim Kelly, Sles / Corey Trne, Sles / Corey O'Loughlin, Mrketing Mnger / Bottom row, left to right: Json Lorentz, Sles Solutions Mnger / Dniele Hgen, Sponsorship Solutions mnger / John Giunt, Virtul Events Mnger / Jo Roberts, Product Mrketing Mnger / Tobis Schremmer, Sles Emil Bronto Cmpigner ClickSqured Constnt Contct Emm Epsilon ExctTrget Experin CheethMil GrphicMil icontct Lyris Responsys Return Pth StrongMil SubscriberMil Verticl Response WhtCounts Mrketing Automtion Alinen Alterin Amdes Aprimo Bynote Curt Eloqu Endec InfusionSoft Mrketo Neolne NetFctor Optify Prdot SlesForce Silverpop Serch Adometry Apogee Conductor gshift Lbs Trd WebMrketing123 Socil Medi Awreness Bzrvoice GetStisfction Gigy HootSuite Jnrin LinkedIn Lithium Mzing Novell Vibe Offerpop PowerReviews Slesforce Mrketing Cloud Shoutlet Spredfst Sysomos Vitrue Wildfire by Google Zubernce Eduction Columbi Business School Hrvrd Business School University of Chicgo - Booth School of Business University of Sn Frncisco West Virgini University Mrket Reserch Clrbridge GroupNet Lenskold Luth Reserch Mindwve Reserch Open Pnels SurveyGizmo Vovici, Verint Compny Zoomerng Medi AOL/Advertising.com CFO Fctiv (Dow Jones) John Wiley & Sons Person PRWeb Sles Tools Bizo Bridgeline Citrix GoToMeeting Demndbse Hoover s HubSpot IBM SPSS InterCll Jigsw NetProspex Tbleu Softwre Vocus ZoomInfo Video BrightCove Limelight Technologies Pixbility Web Optimiztion Adobe Akmi Cloudwords Coremetrics Quntcst Sitecore Symntec TRUSTe VeriSign 19 7
11 Lst updted: 5/7/2013
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