Banker's Guide to New Small Business Finance. Venture Deals, Crowdfunding, Private Equity, and Technology + Website. Wiley Finance

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1 Brochure More information from Banker's Guide to New Small Business Finance. Venture Deals, Crowdfunding, Private Equity, and Technology + Website. Wiley Finance Description: Detailed, actionable guidance for expanding your revenue in the face of a new virtual market Written by industry authority Charles H. Green, Banker's Guide to New Small Business Finance explains how a financial bust from one perfect storm the real estate bubble and the liquidity collapse in capital markets is leading to a boom in the market for innovative lenders that advance funds to small business owners for growth. In the book, Green skillfully reveals how the early lending pioneers capitalized on this emerging market, along with advancements in technology, to reshape small company funding. Through a discussion of the developing field of crowdfunding and the cottage industry that is quickly rising around the ability to sell business equity via the Internet, Banker's Guide to New Small Business Finance covers how small businesses are funded; capital market disruptions; the paradigm shift created by Google, Amazon, and Facebook; private equity in search of ROI; lenders, funders, and places to find money; digital lenders; non-traditional funding; digital capital brokers; and much more. - Covers distinctive ideas that are challenging bank domination of the small lending marketplace - Provides insight into how each lender works, as well as their application grid, pricing model, and management outlook - Offers suggestions on how to engage or compete with each entity, as well as contact information to call them directly - Includes a companion website with online tools and supplemental materials to enhance key concepts discussed in the book If you're a small business financing professional, Banker's Guide to New Small Business Finance gives you authoritative advice on everything you need to adapt and thrive in this rapidly growing business environment. Contents: Figures and Tables xi Preface xiii Acknowledgments xix About the Author xxi Part One: Survey of Funding Small Business 1 Chapter 1: How Small Businesses Are Funded 3 Defining Small Business 3 ABCs of Small Business Funding 8 Usual Suspects Providing Business Capital 10 The Rise of Alternative Financing 12 Chapter 2: Elusive Nature of Bank Funding 15 Risk Appetite Is an Oxymoron 16 Source of Bank Funding Limits Its Use 17 Small Business Credit Is Difficult to Scale 19

2 Loan and Bank Size Are Inversely Related 20 Chapter 3: Capital Market Disruptions, Post Didn't Anyone See Bubble Coming? 23 This Time Was Different 25 Where Did Main Street Funding Go? 29 SBA Main Street's Federal Bailout? 30 Supply versus Demand Did Anyone Ask for a Loan (and What Was the Answer)? 33 Post-Crisis Reflections on Financial Regulation 37 Part Two: A Perfect Storm Rising 43 Chapter 4: A Paradigm Shift Created by Amazon, Google, and Facebook 45 Amazon Creates Digital Trust 46 Who Answered All Those Questions Before? 49 Your Opinion Is (In)valuable 51 How Do These Changes Affect Small Business Lending? 54 Chapter 5: Private Equity In Search of ROI 59 The Fed's Low Interest Policy and the Effects on the Private Investor 60 Wall Street Isn't Main Street 60 First Buy In, Then Invest Up 62 A Cautionary Note about a 72 Percent APR 67 Chapter 6: First Change the Marketplace, Then Change the Market 71 Old Thinking/Technology Can Stifle Credit 72 Morality and Money 78 The Unintended Consequences of Old Law 79 Capital Markets Go Digital 81 Pattern Recognition Data Is the Game Changer 82 Different Processes and Different Views 84 Crowdfunding versus the Crowd That Got Funding 86 The Rise in Alternative Paths to Source Funding 88 Billions Went Missing and No One Noticed? 89 Part Three: Digital Dynamics in Small Business Funding 93 Chapter 7: Funders and Lenders Online Capital Providers 95

3 Innovative Funding Marketplace 95 Online Funders: Purchasing Future Receipts 97 Online Lenders: Money from the Cloud 106 Chapter 8: Crowdfunding with Donors, Innovators, Loaners, and Shareholders 125 Donors Funding Arts, Solving Problems, and Floating Local Businesses with No Strings Attached 125 Innovators Buy It, I'll Build It 133 Loaners Brother Can You Refinance My Visa? 135 Shareholders Online Market for Equity 140 Crowded Elevator? 147 Chapter 9: Other Innovative Funding Sources on the Rise 151 Factoring in the Digital Age 151 Working Capital Management as a Financing Strategy 156 Investing Retirement Funds in Self, Inc. 157 No Store, No Hours, No Bank, No Problem Virtual Lenders for Virtual Merchants 160 Taking as Much Time as Needed to Repay 164 Chapter 10: Capital Guides Online Resources to Find, Coach, and Assist Borrowers and Lenders 167 Loan Brokers 168 Other Online Resources 174 Chapter 11: What Innovation Means for Bank Lending 177 Competition Erodes Banks' Share of Small Business Loans (Again) 178 What Banks Can Fund (but Won't) versus What Banks Cannot Fund (but Will) 180 The Best Defense Is Still a Good Offense 182 Banks Still Have the Most Customers and Cheapest Bucks in Town 184 What's Next? Character Redux, Rise of Alternative Payments, and? 186 About the Companion Website 191 Index 193 Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane,

4 Dublin 8, Ireland.

5 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct. Product Name: Web Address: Office Code: Banker's Guide to New Small Business Finance. Venture Deals, Crowdfunding, Private Equity, and Technology + Website. Wiley Finance SC Product Format Please select the product format and quantity you require: Hard Copy (Hard Back): Quantity USD USD 28 Shipping/Handling * Shipping/Handling is only charged once per order. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

6 Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland. Pay by wire transfer: Please transfer funds to: Account number Sort code Swift code IBAN number Bank Address ULSBIE2D IE78ULSB Ulster Bank, Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at Please fax this form to: (646) or (646) From USA or From Rest of World

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