MSBA Program Resumption Report 1. Introduction

Transcription

1 MSBA Program Resumption Report 1. Introduction The Master of Science in Business Administration with the option in Information Technology Management (MSBA ITM Option) was introduced in Fall Quarter of The option evaluation that was done two years later, in Fall Quarter of 2010, showed a consistently low demand for this option. In the absence of demand for this specialized option, the resource limitations did not permit CBE to continue this program in its existing form. The University, upon considering a CBE request that was approved by the ITM Group faculty and Department of Management, has put the MSBA ITM Option on temporary suspension starting in Winter Quarter According to the communication with the University Office of Academic Programs and Graduate Studies, the ITM faculty members in the Department of Management were charged with reviewing the competitors programs and market needs, and then coming up with a recommendation regarding the suspended MSBA ITM Option. The ITM faculty have consistently indicated that they would like not to discontinue the program, but, instead, bring it out of suspension. However, it was clear that the program could not be brought back with the existing (before suspension) curriculum as it would generate the same low interest in the program. In Fall 2013, the ITM Group in cooperation with the Department of Management decided to fully revise the suspended MSBA ITM Option, and reintroduce it as the MSBA Business Analytics Option (MSBA BA Option). Two department s faculty, Drs. Jiming Wu and Chongqi Wu, in consultation with the ITM and OSCM (Operations/Supply Chain Management) groups, Department Chair, Associate Dean and Dean, have developed a revised curriculum of the MSBA program. The curriculum revision was based on the evaluation of existing graduate programs in Big Data and Business Analytics, analysis of market demand for the revised options, and extensive review and feedback of the proposed curriculum from internal and external reviewers. The ITM group and Department of Management will be seeking the CBE Curriculum Committee approval of the revised MSBA BA Option. As a previously suspended program, the resumption of this revised MSBA program will also need to be approved by the University CIC, CAPR and Academic Senate.

2 2. Market Analysis for MSBA BA Option The growth of technologies and associated data capabilities has far outpaced the supply of qualified professionals required to utilize this data for making business decisions. According to IBM s Analytics website, 90% of the data in the world in 2014 has been created in the last two years alone. An IDC BA study showed that in 2013 only 3% of the potentially useful data is tagged, and even less is analyzed. The reason is simple: lack of the professionals who will manage, oversee and pour over the mounds and mounds of data. The U.S. Bureau of Labor Statistics predicted that business analyst jobs will increase from 2010 to 2020 by 22%. According to a McKinsey Global Institute Report, by 2018, the United States alone could face a shortage of 140,000 to 190,000 professionals with deep analytical skills and 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions. IBM projected that worldwide 4.4 million data scientists will be needed by As of February 2014, there were more than 3,400 business analyst jobs available in the San Francisco Bay Area listed on indeed.com. Linkedin.com showed in February 2014 around 450 senior business analyst jobs and close to 440 Director of Analytics openings in the Bay Area. Of the three external industry experts that were consulted by us for this MSBA BA Option curriculum, two of them (from Chevron and Linkedin) have indicated a strong interest in hiring our prospective graduates from this program. Currently in the Bay Area, there are five analytics-related graduate programs and three certificates programs. These eight programs combined award degrees and certificates to approximately students annually. Based on existing industry demand for business analytics jobs, we estimate that there will be a huge demand for our prospective MSBA BA Option graduates. 3. MSBA Curriculum Revision To develop effective curriculum of the revised MSBA BA Option, several steps have been taken: Analysis of the existing BA programs in the Bay Area and beyond Curriculum development based on the analysis results and existing CBE course resources Curriculum review by internal (faculty and administration) and external (BA professionals) sources, and finalizing the program for the CBE and University committees approval. We provide below a detailed description of each step. 2

3 3.1. Analysis of Existing Business Analytics Programs Despite the growing demand for BA professionals, discussed in the previous section of this report, we have identified eight graduate data and business analytics programs in the entire San Francisco Bay Area. Five of them are academic degree programs including M.S. in Analytics from University of San Francisco, UC Davis Business Analytics concentration, two MS programs from Stanford University in Data Science and Statistics-Data Science, and Master of Information and Data Science from UC Berkeley. The other three programs are graduate certificate programs. The analysis of the four graduate academic programs in the Bay Area showed that they are designed for students with a strong background in statistics, mathematics, and computer science, and predominately concentrate on specific techniques and tools involved in big data analytics. The USF and UC Davis programs also contain courses related to business analytics in functional areas, e.g., marketing, finance, and social networks. In addition to the local graduate programs in Analytics, we identified and analyzed 52 more analytics-related graduate programs offered in California as well as in other states and abroad (York University in Canada). The goal of this analysis was to identify the scope and consistency of topics/subjects and courses taught in those programs. The results of our analysis clearly showed that the scope of the topics related to the Big Data Analytics programs, and the Business Analytics programs in particular, can be summarized into three main groups: Information technology (IT) methodology, software, and tools of data management used in organizing, maintaining, retrieving, and visualizing big data; BA quantitative methods and tools employed in describing data, identifying patterns and relationships between data, making predictions, and optimizing business decisions using big data; Implementation and utilization of business analytics in various functional areas, e.g., marketing, finance, operations, and others. The thorough analysis of existing programs in business and big data analytics allowed us to modify the existing curriculum of MSBA ITM Option into an up-to-date demanding curriculum in the revised MSBA BA Option. 3

4 3.2. Revised Curriculum The revised curriculum of the MSBA BA Option is presented in the Request for Approval of Revision of the Option or Minor (see in attachment to this report). The revision is based on the following principles: Ensure that students acquire a strong foundation of mathematical, statistical, and computer science skills required to understand advanced IT methods and tools, and apply sophisticated quantitative methods and tools of data analytics; Provide in-depth course coverage of modern business analytics methodologies and applications in IT, quantitative analysis of big data, predictive analytics, and optimized decision making; Broaden student understating of business analytics through the prism of its implementation and utilization in various functional areas of business. The program size will be at least 45 units as necessary by the graduate program requirements. The MSBA BA Option consists of four main parts: 1. Two courses (0-8 units) of the fundamental coursework in Information System Development and Management, and Data Analysis and Decision Modeling for Managers. The completion of this fundamental coursework will ensure students ability to comprehend more advanced topics in business analytics. The students can waive the fundamental coursework if they have prior strong background or course experience in the specified subjects; 2. Six required courses (24 units) representing the core body of knowledge in business analytics, i.e., Database and Knowledge Management, Data Mining and Warehousing, Data Analytics and Prescriptive Analytics; 3. Five elective courses (20 units) selected from a pool of 7 courses (in addition, one course may be approved by the program advisor) representing the practical application of big data analytics in business functions, i.e., marketing, finance, operations and supply chain management, human resources, and economics; 4. Finally, one unit of capstone experience that would require students to synthesize the knowledge and skills obtained in the program courses by preparing a project in business analytics. 4

5 It is important to point out that the elective courses, assuming the important role that analytics can play in various business areas, are coming from all CBE departments of Accounting and Finance, Economics, Management, and Marketing and Entrepreneurship. In addition, there is one elective course from the Statistics Department in the College of Science. All this characterizes the revised MSBA program as a truly interdisciplinary curriculum, and enables us to revise the program without requesting extra resources for teaching elective coursework. The selection of courses from each functional area was based on discussion with the respective department faculty and department chairs. However, for the required MSBA BA Option coursework, we have introduced four new courses coming from the Department of Management (two in ITM and two in MGMT). We also proposed modifications of the two existing ITM courses, one for the required coursework, and another for the capstone experience. The respective new course requests and course modification requests forms are attached to this document Curriculum Review The draft of the revised MSBA BA Option has been sent to the CBE Dean, Associate Dean, and Director of the Graduate Program to seek their comments on the proposed revision. We also ed the revised program to the ITM and Operations/Supply Chain Management faculty in the Department of Management in order to generate their responses on the revised MSBA curriculum. In addition, we sought to generate comments from external business organizations that applied BA solutions. Therefore, the revised program curriculum was sent to three external experts working directly in the field of big data and business analytics. These include: (1) Mark Miller, Enterprise Architect, overseeing the development of business analytics at Chevron Oronite Company; (2) Mike Li, Director of Business Analytics from LinkedIn.com, and (3) Dilip Samah, a senior manager from SAP responsible for business analytics development. The responses we received from our internal CBE reviewers and external industry experts were overwhelmingly positive. They appreciated the fact that we are developing a revised MSBA BA Option which is critical to the modern businesses environment. They also suggested modifications to the proposed curriculum that were, to the most extent, incorporated in the revised program. Finally, we consulted the University Office of the Academic Program and Graduate Studies (Sue Opp, Donna Wiley, and Sarah Aubert) for the preparation of the required documents and forms, and for the MSBA BA Option approval process and steps. 5

6 4. Resources The MSBA BA option size is expected to be students at the program launch. The program s courses including all fundamental, required, and capstone courses, as well as two electives will be taught by the faculty of the ITM and OSCM Groups in the Department of Management. Currently, the ITM Group has four and OSCM group five regular tenured and tenure-track faculty members (including the Department Chair) with sufficient expertise and experience in teaching business analytics courses. Two newly hired tenure-track faculty are expected to join the OSCM Group in the Fall Quarter of 2014, both having experience in teaching business analytics related courses. In addition, one of the newly hired HRM tenure-track faculty, expected to join the Department in Fall 2014, has taught HR Analytics, and thus will be able to teach the elective course in HR Information Systems. Overall, the Department of Management will have sufficient resources to offer all fundamental, required, elective, and capstone courses in the revised MSBA program. If the program increases in size and requires additional class sections, specifically for the required and elective ITM courses, the Department of Management may submit a request for an additional faculty member(s) in the ITM Group. The four non-management elective courses in the MSBA BA Option will be offered by the following departments: Economics, Finance and Accounting, Marketing and Entrepreneurship, and Statistics. These courses are not unique to the MSBA program. They are offered in graduate programs in the respective department, and thus, from the standpoint of the MSBA program, we do not anticipate any additional resources required to offer these courses. 5. Timetable for Revised Program Approval The revised MSBA BA Option is scheduled to be discussed at the CBE Curriculum Committee meeting on February 21, After getting the Committee approval, we will submit the revised MSBA program for further consideration and approval at the University CIC and CAPR in spring of 2014, and further approval of the Academic Senate in Spring of We plan the revised MSBA BA Option to be listed in the University Catalog. 6. Student Recruitment We are confident of quickly achieving an initial program size of students for the MSBA BA Option. Recruitment will be in the form of a fully integrated Marketing Communications Campaign 6

7 covering many forms of promotion. Promotion of the program will feature in the CBE Marketing Plan to be implemented from Fall 2014, for the program to begin accepting students in Fall Advertising will primarily be internet based, using search engine marketing with particular focus on professionals on the Linkedin platform. In terms of Personal Recruiting, we will seek to engage our target demographics by attending Graduate Fairs (at CSUEB and at schools within the Bay Area), and by participating as an exhibitor at appropriate Trade Shows, e.g., Salesforce s Dreamforce. From a public relations perspective, we will work with local news outlets to have appropriate stories written about the importance of Business Analytics and the newly revised MSBA. We also intend to use Direct Marketing to make connections with our target demographics. Efforts will include reaching out to graduating CSUEB students and alumni, specifically graduates with degrees in Computer Science, Statistics, and Engineering. We will inform them about the upcoming program, and invite them for the on-campus information sessions. We will also target well qualified candidates through the Graduate Management Admissions Search Service (GMASS). In addition, we will outreach to a number of professional organizations and special interest groups in Big Data Business Analytics, e.g., the San Francisco Data Mining SIG (Special Interest Group). For the international recruiting purposes, we will conduct informational webinars, and work with International Programs to engage the Network of Agents who recruit for Universities. 7

8 DATE: TO: FROM: COMMITTEE ON ACADEMIC PLANNING AND REVIEW Zinovy Radovilsky, Professor and Chair Department of Management SUBJECT: RESUMPTION OF SUSPENDED PROGRAM: Master of Science in Business Administration (MSBA) ITM Option The following have reviewed this report and approve its resumption.^ Any relevant comments are attached. / Program Director: Department Chair: clq-si I M(M College Curriculum Committee Chair: College Dean: Other affected Chairs (if applicable): AVP, APGS:

9 Zinovy Radovilsky From: Sent: To: Subject: Kenneth Pefkaros Tuesday, March 18, :22 PM Zinovy Radovilsky MSBA Program Dear Zinovy, On behalf of the ITM group in the Department of Management as ITM Coordinator, I want to express my strong support of the resumption of the MSBA program with a new option in Business Analytics. Please note that we in the ITM group also approve the MSBA option curriculum. Thank you, Ken Pefkaros Kenneth Pefkaros, Ph.D. Professor of Computer Information Systems Department of Management College of Business and Economics Califonia State University, East Bay Hayward, CA (510) Office

10 CALIFORNIA STATE UNIVERSITY, EAST BAY REQUEST FOR APPROVAL OF REVISION OF THE OPTION OR MINOR IN MSBA Information Technology Management [Enter in name of Option or Minor as it shows in the current university catalog.] Quarter: Fall Year: 2015 Catalog: Date Submitted to APGS: 3/5/ Department: _Management 2. Full and exact title of program, with name of major for options [Copy from current university catalog]: MSBA: Information Technology Management Option 3. Purpose of the Proposed Revision: [Why does this Option or Minor need to be revised? Will there be any effect on the other programs in your department as a result of the revision of this Option or Minor?] The purpose of the proposed MSBA program revision is to respond to the growing market needs of educating business students in big data analytics. Today's successful organizations are continuously increasing the level of business decision making based on expert analysis of large volumes of data, and thus the need for business graduates with a strong analytical background has never been higher. The proposed MSBA revision will help better serve CBE students in terms of providing them with strong analytical and information technology skills that they need for success. This revision will also bring the MSBA program out of suspension. There will be no effect on other programs in the Department of Management. 4. List of all program requirements including prerequisites and courses. A comparison of the existing and proposed portions of the program must be provided. This should be done by copying and pasting the existing catalog section(s) and revising by indicating deleted text using strikethrough (deleted text), and added text using underline (added text). For sections that are heavily revised, strikethrough the entire pertinent text section (text) and enter the new text underneath indicated by underline. Total required units in both old and new programs must be included even if there is no change. M.S.B.A.: Information Technology Management Option Important Notice: The department is not currently accepting applications for the M.S.B.A. Please consult the department for any changes. Graduate Coordinator: Hongwei Du The Master of Science in Business Administration, Information Technology Management (ITM) Option provides students with a balanced set of knowledge and skills by combining a comprehensive understanding of business operations with a solid grasp of contemporary information systems. This degree offers students a focused specialty in how Information Technology (IT) is applied in business organizations. The program objectives include: The M.S.B.A., ITM Option will provide hands-on experience and in-depth study of important IT topics including types of data, hardware components, operating systems, computers in e-business, database and knowledge management systems, and other application software. The M.S.B.A., ITM Option will offer students an opportunity to learn IT infrastructure, and information systems security and control, and to apply IT to business fields. Student Learning Outcomes Students graduating with an M.S.B.A., Information Technology Management Option from Cal State East Bay will have achieved the following: CSU East Bay Revision _ Option or Minor Form 1

11 Information Systems and Development. Graduate students will be able to demonstrate an advanced understanding of contemporary IT. Database Management and Applications. Graduate students will be able to design, implement, and manage databases. Business Intelligence. Graduate students will be able to acquire, validate, and represent data and information for building knowledge-based intelligent systems. IT in Business Organizations. Graduate students will be able to apply database systems, knowledge-based systems, and information systems development skills in business operations and decision making. Admission The M.B.A. is open to students who hold a baccalaureate degree from an accredited college or university. Each applicant is evaluated on the basis of past academic performance as reflected in undergraduate grade point average and subsequent coursework; and results of the Graduate Management Admissions Test (GMAT) in verbal, quantitative, and the Index Score that involves the total GMAT score, Index Score = (Upper Division GPA x 200) + Total GMAT]. Admission to the program is selective. The average GPA and GMAT score of applicants admitted to the program varies from year to year. For last year s admitted students profile, please visit the CBE Graduate Programs Office. GRE score, if provided. Proficiencies All Conditionally Classified M.S.B.A. students must fulfill the University Writing Skills Requirement (UWSR) and M.S.B.A. program proficiencies. The Writing Skills Requirement could be met as an undergraduate or graduate student at one of the CSU system campuses, with a score of 4.5 or better on the GMAT essay, by passing the Writing Skills Test (WST) or through coursework. Information about the Writing Skills Test and the courses can be found on the Testing Office website. On the Website you will find information on test dates, registration procedures and fees. Further information can be obtained from the Testing Office, Warren Hall Room 245, phone If students have not satisfied the UWSR before they begin their graduate work, they must either take the WST or enroll in a first tier course by the end of their first quarter in the program. Students are also expected to have completed M.S.B.A. proficiency requirements in introductory mathematics and statistics with a grade of "C" or better and within 7 years of starting in the program. To satisfy the mathematics proficiency, you must have completed equivalent coursework in intermediate algebra. If you have not completed such coursework, you can take MATH 1130 or an equivalent course. The statistics requirement may be met by a course in statistics that is equivalent to STAT 2010 or STAT Requirements for Graduation To be eligible for the M.S.B.A. you must have been Advanced to Candidacy (see Graduate Degree Information chapter of the catalog) and have completed quarter units meeting the following criteria: All have a course grade of "C" or better. Have a combined 3.0 grade point average (minimum) in all units taken to satisfy the requirements of the student's degree program. Have no more than 13 units for extension and/or transfer credit (any extension and/or transfer credit must be approved by the Program Director) and/or coursework taken in "Unclassified Postbaccalaureate" status. All units earned within the five years immediately preceding the completion of the requirements for the degree. Have completed a satisfactory program of study, defined below. Fundamental Coursework (0-4 units) Fundamental coursework must be completed before enrolling in any MSBA required course. Fundamental coursework can be waived by passing an exam. Exams are offered once per quarter. There is a fee of $25 for each exam. Please see the M.B.A. website or contact the CBE Graduate Programs Office (VBT 430, phone ) for dates and registration information. ITM 6015 Information Systems Development and Management (4) Required Courses (8 units) ITM 6271 Database Management and Applications (4) ITM 6273 Business Intelligence and Knowledge Management (4) CSU East Bay Revision _ Option or Minor Form 2

12 Elective Courses (32 units) Select eight courses from the following: ENTR 6485 New Venture Development (4) FIN 6305 New Venture Finance (4) ITM 6130 Enterprise Management Systems (4) MGMT 6115 E-Commerce Enterprise Management (4) MGMT 6141 Service Operations Management (4) MGMT 6150 Global Supply Chain Management (4) MGMT 6155 Applied Project Management (4) MGMT 6470 Management of Technology and Innovations (4) MGMT 6520 Negotiation for Managers and Entrepreneurs (4) Capstone Experience (5 units) ENTR 6800 Entrepreneurship Practicum (4) and ITM 6899 Project (1) or MGMT 6800 Seminar in Strategic Management (4) and ITM 6899 Project (1) M.S.B.A.: Business Analytics Option The Master of Science in Business Administration (M.S.B.A.), Business Analytics Option provides students with a balanced and broad set of knowledge and skills in Business Analytics, Business Intelligence, Database Management, and Data Warehousing. This degree offers students a focused specialty in how data analytics and business intelligence are applied in business organizations. The program objectives include: 1. The M.S.B.A., Business Analytics Option will provide hands-on experience and in-depth study of important analytics topics including database management, data warehousing, big data technologies, data mining, business intelligence, and descriptive, predictive and prescriptive analytics along with popular software in data analytics. 2. The M.S.B.A., Business Analytics Option will offer students an opportunity to apply business analytics to various business functions including marketing, finance, human resources, operations and supply chain management, etc. Program Student Learning Outcomes Students graduating with an M.S.B.A., Business Analytics Option from Cal State East Bay will be able to: 1. Design, implement, and manage databases and data warehousing systems 2. Acquire, validate, analyze and represent data and information for generating knowledge-based information systems 3. Apply business intelligence and analytics skills in various areas of business and decision making. Admission The M.S.B.A. BA Option minimum admission requirements include: Baccalaureate degree with strong quantitative and computer programming background such as management science, finance, economics, computer science, engineering, basic science, etc. from an accredited college or university. Or a baccalaureate degree and at least 5 years of working experience in information technology. Past academic performance as reflected in undergraduate grade point average and subsequent coursework, i.e., an undergraduate degree with at least 2.5 Grade Point Average (or equivalent). For International students: demonstrated proof of English proficiency, e.g., TOEFL score of 550 (paper-based), 213 (computer-based) or 79 (internet-based), or IELTS of 6.5 or above. CSU East Bay Revision _ Option or Minor Form 3

13 Proficiencies Demonstrated proficiency requirements in mathematics, statistics and programming with a grade of "C" or better and within 7 years of starting in the program, or at least 5 years of working experience in information technology. To satisfy the mathematics proficiency, you must have completed equivalent coursework in intermediate algebra. If you have not completed such coursework, you can take MATH 1130 or an equivalent course. The statistics requirement may be met by a course in statistics that is equivalent to STAT 2010 or STAT The programming requirement may be met by a course in computer science that is equivalent to CS 1160.The decision on course equivalency in mathematics, statistics, and programming will be made by the respective Departments. All Conditionally Classified M.S.B.A. students must fulfill the University Writing Skills Requirement (UWSR) and M.S.B.A. program proficiencies. The Writing Skills Requirement could be met as an undergraduate or graduate student at one of the CSU system campuses, with a score of 4.5 or better on the GMAT essay, by passing the Writing Skills Test (WST) or through coursework. Information about the Writing Skills Test and the courses can be found on the Testing Office website. The Website contains information on test dates, registration procedures and fees. Further information can be obtained from the Testing Office, Library, Room LI 3165A, phone If students have not satisfied the UWSR before they begin their graduate work, they must either take the WST or enroll in a first tier course by the end of their first quarter in the program. Requirements for Graduation To be eligible for the M.S.B.A. you must have been Advanced to Candidacy (see Graduate Degree Information chapter of the catalog) and have completed quarter units meeting the following criteria: All have a course grade of "C" or better. Have a combined 3.0 grade point average (minimum) in all units taken to satisfy the requirements of the student's degree program. Have no more than 13 units for extension and/or transfer credit (any extension and/or transfer credit must be approved by the Program Director) and/or coursework taken in "Unclassified Postbaccalaureate" status. All units earned within the five years immediately preceding the completion of the requirements for the degree. Have completed a satisfactory program of study, defined below. 1. Fundamental Coursework (0-8 units) Fundamental coursework must be completed before enrolling in any M.S.B.A. required course. Fundamental courses may be waived if a student completed equivalent coursework for one or both fundamental courses, or completed the undergraduate version of these fundamental courses, i.e., ITM 3060 and MGMT 3100, within the last 5 years with a grade of C or higher. Fundamental coursework can be also waived by passing an exam. Exams are offered once per quarter. There is a fee of $25 for each exam. Please see the M.B.A. website or contact the CBE Graduate Programs Office (VBT 430, phone ) for dates and registration information. ITM 6015 Information Systems Development and Management (4) MGMT 6015 Data Analysis and Decision Modeling for Managers (4) 2. Required Courses (24 units) Required courses will be taught with modern data analytics programming languages and tools, e.g., SQL, Hadoop, SAS, R, Python, Excel-based add-ins, etc. CSU East Bay Revision _ Option or Minor Form 4

14 ITM 6271 Database Management and Applications (4) ITM 6273 Knowledge Management (4) ITM 6280 Data Warehousing (4) ITM 6285 Data Mining (4) MGMT 6160 Data Analytics (4) MGMT 6165 Prescriptive Analytics (4) 3. Elective Courses (20 units) Select five courses from the following: ECON 6511 Advanced Applied Econometrics (4) FIN 6310 Seminar in Security Analysis and Portfolio Management (4) ITM 6130 Enterprise Management Systems (4) MGMT 6155 Project Management (4) MGMT 6622 Human Resources Information Systems (4) MKTG 6401 Marketing Research (4) STAT 6250 SAS Programming (4) One graduate course, not listed above (numbered 6000 or higher) may be substituted with approval of the graduate coordinator. 4. Capstone Experience (1 unit) ITM 6899 Project (1) Total Units for Minor, or Major if modifying an Option Effects, if any, on the department s Program Learning Outcomes. [Will the revision of this option or minor result in any changes to your department s Program Learning Outcomes?] The Program Learning Outcomes has been revised. See the Program Student Learning Outcomes in item 4, Program Requirements 6. List of New Course, Course Modification, and Course Discontinuance Requests, if any, submitted along with this proposal (Be sure to include all such course proposals and list in the following format, ABCD 1234, Introduction to Curriculum (4) New): Course Prefix Course # Title Units New/Modified/Discontinued ITM 6273 Knowledge Management (4) Modified ITM 6899 Project (1) Modified ITM 6280 Data Warehousing (4) New ITM 6285 Data Mining (4) New MGMT 6160 Data Analytics (4) New MGMT 6165 Prescriptive Analytics (4) New 7. If modifying an option, is this major approved as a similar degree under the STAR Act (SB 1440)? Yes No If yes, explain how this modification will affect the similar degree agreement. No 8. RESOURCE IMPLICATIONS of the proposed revision, if any: [Include the need for student fees and other resources CSU East Bay Revision _ Option or Minor Form 5

15 such as faculty, facilities, equipment, and library that will not be covered by the department budget. List all resources needed for the first five years beyond those currently projected, including specific resources, cost, and source of funding.] - All signatories of this proposal understand and recognize that the approval of new courses does not guarantee that they will be offered or guarantee the frequency of their offering. Course offerings are always subject to resource availability and the discretion of the dean. 9. Relationship of Revised Program to requirements for teaching credentials, accreditation and/or licensing, if any: The revised program will not affect the requirements for teaching credentials, accreditation and/or licensing. 10. CONSULTATION with other affected departments and program committee: a) The following department(s) has (have) been consulted and raise no objections: All Academic Departments and Programs at CSUEB were consulted using the Sharepoint Curriculum site and there were no objections. b) The following department(s) has (have) been consulted and raised concerns: 11. Certification of DEPARTMENT APPROVAL by the chair and faculty. Chair: Zinovy Radovilsky Date: 2/25/2014 [Print Department chair s name here. Chair shall sign a hard copy for the College Office files.] 12. Certification of COLLEGE APPROVAL by the dean and college curriculum committee. CBE Chair of Curriculum Committee: Eric Fricke Date: _2/25/2014 Dean/Associate Dean: Xinjian Lu Date: 2/25/2014 [Print Dean or Associate Dean s name here. A hard copy shall be signed for the College Office files.] CSU East Bay Revision _ Option or Minor Form 6

16 CALIFORNIA STATE UNIVERSITY, EAST BAY COURSE MODIFICATION REQUEST Quarter: FALL Year: 2015 Catalog: Date Submitted to APGS: 3/5/2014 The CSU Accessible Technology Initiative requires that all instructional materials be available in accessible formats. Departments will assure the instructional materials for the course will be accessible. 1. DEPARTMENT: [Name of department or program which will offer the course]: Management 2. ALPHABETICAL PREFIX [All CAPS]: ITM COURSE NUMBER: 6273 [Copy course number from course inventory. Check with Department chair, Dean/Associate Dean, or College Curriculum Coordinator.] FULL TITLE: Business Intelligence and Knowledge Management [Copy exact title from course inventory. Check with Department Chair, Dean/Associate Dean, or College Curriculum Coordinator.] ABBREVIATED TITLE: UNIT VALUE of course: 4 [Copy exact title from course inventory. Check with Department Chair, Dean/Associate Dean, or College Curriculum Coordinator.] 3. TYPE OF MODIFICATION: TITLE AND CATALOG DESCRIPTION [prefix, title, units, catalog description see New Course Request for subcategories of the catalog description, and/or course inventory data. Changing a course number is not permitted. Instead, a New Course Request, using the new number and a Course Discontinuance Request, using the old number, must be submitted together.] 4. EXISTING PREFIX: ITM EXISTING TITLE: Business Intelligence and Knowledge Management PROPOSED TITLE: KNOWLEDGE MANAGEMENT _ EXISTING ABBREVIATED TITLE: PROPOSED ABBR. TITLE: EXISTING UNITS: 4 PROPOSED UNITS: 4 EXISTING COURSE INVENTORY DATA: PROPOSED COURSE INVENTORY DATA: EXISTING/ PROPOSED CATALOG DESCRIPTION: [Copy and paste in a separate document the existing catalog description and revise indicating deleted text using strikethrough (deleted text), and added text using underline (added text). For descriptions that are heavily revised, strikethrough the entire description (deleted description) and enter the new description underneath indicated by underline (new description).] Computerized support for decision making, business intelligence, and knowledge management. Topics include: major tools and techniques the concepts and tools of knowledge management, managerial decision support, the essentials of business intelligence, data warehousing definitions and architectures, data integration, data visualization, data management, data text and Web mining concepts and applications, and big data technologies and tools such as Hadoop approaches to knowledge management. Prerequisite: All fundamental courses: ITM 2015 and MGMT EFFECTS, if any, on GENERAL EDUCATION-BREADTH REQUIREMENT(S), U.S. HISTORY-INSTITUTIONS REQUIREMENT, OR THE UNIVERSITY WRITING SKILLS REQUIREMENT. NO [Is this course approved for an area of GE? if so, which one? Is this course approved for the Code Requirement or the University Writing Skills Requirement?] 6. JUSTIFICATION FOR/PURPOSE OF the proposed modification: [Why does this course need to be modified? How is this course currently being used in the major, option, minor, or certificate? Will the major, an option, a minor, or a certificate need to be revised as a result of the modification of this course?] THIS COURSE MODIFICATION IS PART OF REVISION OF THE MSBA PROGRAM. CSU East Bay Course Modification Request 1

17 7. Is this course a requirement for a major that is a similar degree under the STAR Act (SB 1440)? Yes X No [If Yes, explain how this modification will affect the similar degree agreement.] Enter text here. 8. Does this modification affect this course s Student Learning Outcomes (SLOs)? Yes Yes No [List this course s SLOs here and indicate where changes may have occurred.] Upon successful completion of the course, a student will be able to: Understand the strategic importance of business intelligence, knowledge management, and decision support Understand the role of analytics in decision making. Analyze the technical components and apply of decision support systems big data technologies such as Hadoop. Gain an understanding of Apply modern technology for business intelligence and knowledge management, data visualization, and text and web mining. Design, initiate, and execute various types of for Manage projects business intelligence and for knowledge management and big data analytics. Manage the design, implementation, and deployment of decision support systems. Understand the technologies for data warehousing and its use in organizations. Understand the technologies used for data mining and data visualization. 9. RESOURCE IMPLICATIONS: [With the modification of this course, is there a need for additional student fees or other resources such as faculty, facilities, equipment, and/or library resources that will not be covered by the department budget.] All signatories of this proposal understand and recognize that the approval of new courses does not guarantee that they will be offered or guarantee the frequency of their offering. Course offerings are always subject to resource availability and the discretion of the dean. 10. CONSULTATION with other affected departments and program committee: a) The following department(s) has (have) been consulted and raise no objections: [If there were no objections to this curriculum request after listing it on the Curriculum Sharepoint site for five working days, type in the following: All Academic Departments and Programs at CSUEB were consulted using the Sharepoint Curriculum site and there were no objections.] All Academic Departments and Programs at CSUEB were consulted using the Sharepoint Curriculum site and there were no objections. b) The following department(s) has (have) been consulted and raised concerns: [If there were unresolved objections to this curriculum request after listing it on the Curriculum SharePoint site for five working days, indicate the objecting department or program below, along with the specific concern. If there were no unresolved objections, type in None. ] NONE 11. Certification of DEPARTMENT APPROVAL by the chair and faculty. Chair: Zinovy Radovilsky Date: 2/25/2014 [Print name of Department Chair here. Chair shall sign a hard copy for the College Office files.] 12. Certification of COLLEGE APPROVAL by the dean and college curriculum committee. Dean/Associate Dean: Xinjian Lu Date: 2/25/2014 [Print name of Dean or Associate Dean here. A hard copy shall be signed for the College Office files.] CSU East Bay Course Modification Request 2

18 CALIFORNIA STATE UNIVERSITY, EAST BAY NEW COURSE REQUEST Quarter: Year: (First Quarter/Year of Offering) Catalog: Date Submitted to APGS: (Catalog in which new course will first appear) The CSU Accessible Technology Initiative requires that all instructional materials be available in accessible formats. Departments will assure the instructional materials for the course will be accessible. 1. DEPARTMENT (Name of department or program which offers the New Course): 2. ALPHABETICAL PREFIX (ALL CAPS): COURSE NUMBER: [Check Course Inventory to make sure number has not yet been used. Check with Department chair, Dean/Associate Dean, or college Curriculum Coordinator. Course numbers may only be used once, even if course is no longer offered.] FULL TITLE (in Catalog): [maximum of 100 spaces] SHORTENED TITLE FOR CLASS SHEDULE (if full title is over 30 spaces): [maximum of 30 spaces] UNIT VALUE of course: [Number of units each student will earn for passing this course. Component Units.] 3. CATALOG DESCRIPTION (Course Content. 40 words maximum): a) Prerequisite(s): (e.g. COMM 1000; Consent of instructor; at least a 2.0 GPA.) b) Co-requisite(s): (e.g. Concurrent enrollment in BIOL 1003.) c) Credit Restrictions : Yes No (e.g. Not for biology major or minor credit.) Is this course replacing another course in your department where both can be considered equivalent for academic renewal purposes? Yes No ([If yes, a Course Discontinuance Request for the current course must be submitted along with this New Course Request. Also, a credit restriction must be added to the New Course Request that states: Not open to those with credit for XXXX 1234.) d) Repeatability: Yes No (Total Units student can earn. E.g., Repeatable for a maximum of 12 units, or, May be repeated for credit for a maximum of 8 units when content varies.) e) If the answer to d) above is yes, can students register for multiple sections of this same course in the same quarter?: Yes No

19 f) Cross-listing: Yes No If yes, list primary and secondary departments. Primary: Secondary: (A New Course Request must be submitted for each of the two departments. Cross-listed courses are those that are identical, except for the course prefix.) g) Dual-listing: Yes No (If yes, list the upper-division course number and title if this new course is at the graduate level or list the graduate course number and title if this new course is at the upper-division level. If both the upper-division and the graduate level courses are being proposed at the same time, a New Course Request form must be submitted for each of the two courses.) Upper-division or Graduate level: Course # and Title h) Miscellaneous Course Fee: Yes. Fee amount: $ No (If Yes, approval must be obtained from the Campus Fee Advisory Committee, which is handled by the Office of the VP, Administration and Finance. Note: all miscellaneous course fees under $50 are covered by the A2E2 fee paid by students.) i) Grading Pattern: ABC/NC CR/NC only A-F or CR/NC (student choice) A-F only j) Hours/Week of Lecture: (If no activity or lab, entire unit value from #2 above is placed here.) Non-Activity/lab units: (If there is an activity or lab component, then list only the non-activity/lab units here.) k) Hours/Week of Activity or Lab (if applicable): Activity/Lab units: (If there is an activity or lab component, then list only the activity/lab units here). If no activity or lab, indicate None : l) Taught entirely on-line, on-ground, or hybrid (both): On-line On-ground Hybrid (both online and on-ground) If the answer is on-line or hybrid, also respond to the additional three questions below: i. Describe the strategies for teaching this course either in an on-line or hybrid format. (Discuss the instructional methods for offering the course(s) content in an online or hybrid format) ii. Describe the experience, support and/or training available for the faculty members who will teach this online or hybrid course. (Discuss how you will ensure that faculty will know how to teach online or in a hybrid format.) iii. Assessment of online and hybrid courses. (Discuss how your department will assess the quality of the online and/or hybrid instruction to ensure it is equal or superior to your on-ground instruction). Note: Assessment of learning is NOT addressed through student evaluations. m) Offered on state-support or self-support: State-Support Self-Support CSU East Bay New Course Request 2

20 4. COURSE INVENTORY DATA (All information needed to complete #4 can be found in Appendix B, Course Classification System and Faculty Workload Formula. Once you decide on the Instructional Format, the remaining information is based on the corresponding Course Classification Number and falls neatly into place. If the course contains an activity or lab component, in addition to a lecture, discussion, or seminar component, be sure to list both components and indicate the appropriate hours/week in j and k above.) CSU Course Classification System and Faculty Workload Formula a. Instructional Format b. Course Classification Number First Component Second Component c. Class Hours/Week [Instructor Contact Hours] d. Student Credit Units [Component units/units earned] e. Workload K-factor [based on CS#] f. Weighted Teaching Units [component units X K-factor; d X e = f] g. Normal Limit/Capacity [based on CS#. Note: Courses approved by the GE Subcommittee of CIC to satisfy GE Area C4 or D4 must have an enrollment capacity of 40. This maximum capacity is temporary and will again be reviewed in 2012.] 5. GENERAL EDUCATION-BREADTH REQUIREMENT(S), U.S. HISTORY-INSTITUTIONS REQUIREMENT, UNIVERSITY WRITING SKILLS REQUIREMENT to be satisfied. Yes No (If yes, list Area and Subarea, if appropriate for GE and Category for the Code. Refer to the GE Chapter in this manual for an explanation of the procedure for getting this course approved for GE or the Code Requirement. Refer to the University Writing Skills Chapter in this manual for an explanation of the procedure for getting this course approved for the UWSR.) 6. JUSTIFICATION FOR/PURPOSE OF the proposed new course: [Why does this course need to be added? Will this course be used in one of your existing majors, options, minors, or certificates? If so, which one and how? Will the major, option, minor, or certificate need to be revised as a result of the addition of this course?] 7. List of all Student Learning Outcomes (SLOs) for this new course. CSU East Bay New Course Request 3

21 8. RESOURCE IMPLICATIONS: (With the addition of this course, is there a need for additional student fees or other resources such as faculty, facilities, equipment, and/or library resources that will not be covered by the department budget.) 9. CONSULTATION with other affected departments and program committee: a) The following department(s) has (have) been consulted and raise no objections (If there were no objections to this curriculum request after listing it on the Curriculum Sharepoint site for five working days, type in the following: All Academic Departments and Programs at CSUEB were consulted using the Sharepoint Curriculum site and there were no objections. ) b) The following department(s) has (have) been consulted and raised concerns (If there were unresolved objections to this curriculum request after listing it on the Curriculum SharePoint site for five working days, indicate the objecting department or program below, along with the specific concern. If there were no unresolved objections, type in None. ): 10. Certification of DEPARTMENT APPROVAL by the chair and faculty. Chair: Date: (Print Department Chair s name here. Department Chair shall sign a hard copy for the College Office files) 11. Certification of COLLEGE APPROVAL by the dean and college curriculum committee. Dean/Associate Dean: Date: (Print Dean or Associate Dean s name here. A hard copy shall be signed for the College Office files.) CSU East Bay New Course Request 4

22 CALIFORNIA STATE UNIVERSITY, EAST BAY NEW COURSE REQUEST Quarter: Year: (First Quarter/Year of Offering) Catalog: Date Submitted to APGS: (Catalog in which new course will first appear) The CSU Accessible Technology Initiative requires that all instructional materials be available in accessible formats. Departments will assure the instructional materials for the course will be accessible. 1. DEPARTMENT (Name of department or program which offers the New Course): 2. ALPHABETICAL PREFIX (ALL CAPS): COURSE NUMBER: [Check Course Inventory to make sure number has not yet been used. Check with Department chair, Dean/Associate Dean, or college Curriculum Coordinator. Course numbers may only be used once, even if course is no longer offered.] FULL TITLE (in Catalog): [maximum of 100 spaces] SHORTENED TITLE FOR CLASS SHEDULE (if full title is over 30 spaces): [maximum of 30 spaces] UNIT VALUE of course: [Number of units each student will earn for passing this course. Component Units.] 3. CATALOG DESCRIPTION (Course Content. 40 words maximum): a) Prerequisite(s): (e.g. COMM 1000; Consent of instructor; at least a 2.0 GPA.) b) Co-requisite(s): (e.g. Concurrent enrollment in BIOL 1003.) c) Credit Restrictions : Yes No (e.g. Not for biology major or minor credit.) Is this course replacing another course in your department where both can be considered equivalent for academic renewal purposes? Yes No ([If yes, a Course Discontinuance Request for the current course must be submitted along with this New Course Request. Also, a credit restriction must be added to the New Course Request that states: Not open to those with credit for XXXX 1234.) d) Repeatability: Yes No (Total Units student can earn. E.g., Repeatable for a maximum of 12 units, or, May be repeated for credit for a maximum of 8 units when content varies.) e) If the answer to d) above is yes, can students register for multiple sections of this same course in the same quarter?: Yes No