The Small Business Social Marketing Workbook

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "The Small Business Social Marketing Workbook"

Transcription

1 The Small Business Social Marketing Workbook Figuring Out Your Goals p3 Surveying the Social Landscape p9 Building Your Social Presence p16 Engaging your Fans with Great Content p22

2 WELCOME Social media is a big opportunity for small business. More than 1 billion people are sharing, liking, commenting, and checking in on social networks. But many resource-strapped businesses struggle with social marketing. They re unfamiliar with the different social networks, don t feel they have the time to keep up, or simply don t get the value of social. This guide tackles all of these issues. We explore how to build a social marketing strategy from scratch, the cost-effective tools available for growing your business, and how to build lasting, personal relationships with customers. Let s get started. 2 / 31

3 FIGURING OUT YOUR GOALS Start with a simple question: What do you want to get out of social marketing? More money! most businesses would reply. Growing your revenue is a solid goal, but don t put the cart before the horse. Reaping the benefits of social takes smart, strategic planning. 3 / 31

4 FIGURING OUT YOUR GOALS Success means I ll: Drive awareness Make more people aware of my business Build a big fan base Foster engagement Get people to like and share my content and offers Get more feedback on my products and services Draw more people to my brick-andmortar locations Convert fans Collect info for my newsletter Get more traffic to my site and blog Give out more coupons and offers Get business for partners or clients Drive more purchases online and/or in store Other: The goals you have checked and there are probably a few of them should inform every step of your strategy. 4 / 31

5 SETTING YOUR BENCHMARKS Get specific. It s not enough to say you want to build a big fan base or get more site traffic. Numerical goals keep you driven and focused. Set tangible goals for the next three months. Give yourself time to play around with different tactics and explore various social networks. Update your strategy based on results. If you need help coming up with figures, look to a competitor or similar business that s demonstrated social savvy. Examine how long it took them to build an audience. Or set goals based on your performance with other marketing efforts like print ads, , or coupons. Adjust goals based on the budget, resources, and longevity of the programs. 5 / 31

6 SETTING YOUR BENCHMARKS Use this worksheet to define your metrics for success. My social marketing budget for the next 3 months is: $ I will spend number of hours a week on social marketing this quarter. This quarter, I ll be successful if I get: fans and followers engagement (i.e. likes/shares/retweets/comments on my content) number of s/addresses/website visits (Choose one) 6 / 31

7 SETTING YOUR BENCHMARKS Checklist Determine overall goals for social media (e.g. driving awareness of your business, increasing engagement, converting fans on coupons, deals, sign ups for your newsletter) Set numerical targets for your social marketing efforts Schedule an appropriate amount of time to spend on social networks Look at similar businesses social presence for inspiration Notice we left off new customers and revenue. This quarter is all about building a base. Hit these targets and you can start working on conversion. More on that soon! 7 / 31

8 SETTING YOUR BENCHMARKS Close your eyes and picture your best customer. Is it a young mom or a retired veteran? A crafty millennial or a little league coach? Does she live just down the street or halfway across the globe? Is it a hobby or a lifestyle that draws him in? Now, what s your best customer s favorite social network? Your social marketing is built around your customers preferences. Finding your next best customer means knowing where they hang out. Jot down a brief description of your ideal customer, then check out the next section. 8 / 31

9 SURVEYING THE SOCIAL LANDSCAPE No two social networks are exactly alike. Don t get bogged down by being everywhere all at once. Start by reviewing the features and audiences of each channel. We pulled together details on the biggest players. 9 / 31

10 SURVEYING THE SOCIAL LANDSCAPE Popular among: Adults between Facebook 1.1 billion Monthly active users years old. Offerings for business: Brand pages for businesses, celebrities and other organizations. Advertising in the form of sponsored posts, which are featureed in users News Feeds. Analytics and Insights to measure page, content and ad performance. Works best for: Everyone. Facebook has the largest audience of consumers out there, and the most sophisticated offerings for brands. It s perfect for building word-of-mouth. Learn more: 10 / 31

11 SURVEYING THE SOCIAL LANDSCAPE Popular among: Adults between Twitter 200 million Active users year old, urban residents. Offerings for business: Brand pages. Advertising in the form of Promoted Accounts and Promoted Tweets, which display your tweet above users feeds and can be targeted by location or keyword. Basic analytics for tracking ad performance and follower count. Works best for: Most businesses. Twitter is extremely active forum with more 500 million tweets sent per day and is particularly useful for communities focused on specific interests like a musical genre, political movement, or technology. Learn more: 11 / 31

12 SURVEYING THE SOCIAL LANDSCAPE LinkedIn 218 million Users Popular among: Affluent professionals, Business offerings: years old. Highly used professional networking and recruiting tools. Company pages for businesses on LinkedIn. Ability to join or create groups organized around professional topics. Display and video in-network advertising. Works best for: Businesses providing products or services to other businesses. Businesses trying to reach affluent consumers concerned with business topics. Learn more: linkedin-company-pages-1349/product 12 / 31

13 SURVEYING THE SOCIAL LANDSCAPE Popular among: Adult women between Business offerings: Pinterest 48 million Users years old. Pages for businesses on Pinterest. Analytics tracking behaviors pinning native to the social network. Ads coming soon. Works best for: Retailers especially love Pinterest since it provides a highly visual representation of products. Lifestyle, fashion, food brands and publications are particularly active on the platform. Learn more: 13 / 31

14 SURVEYING THE SOCIAL LANDSCAPE Instagram million millionusers Users Popular among: Adults, urban residents, Business offerings: years old. Businesses can create accounts, but not specific pages. Photos can be tagged with brand s account. Works best for: Visual brands like fashion retailers, sports, and food and beverage brands. Businesses attempting to attract a young audience. Learn more: com/ / 14 / 31

15 SURVEYING THE SOCIAL LANDSCAPE Google+ Google s social network gained tens of millions of users in short order and quickly added business page offerings. But engagement is still relatively light. It s an added feature of AdWords and can be tracked through Google Analytics. Tumblr A social blogging platform with more than 100 million blogs and 170 million monthly visitors. Tumblr is particularly popular among fashion, food and lifestyle brands. You can promote blog posts within the social network, but advertising is still being explored. Foursquare Put the concept of checking in on the map. Foursquare allows users to check into different locations, including businesses, to earn status. Businesses can offer freebies and discounts to loyal customers. Yelp The best friend or bane of any small business. Users of the service Yelpers offer reviews and ratings of services of every kind. To date, there are more than 39 million reviews and these often show up first in search results. With Facebook, you can spend $50 per week and reach thousands of people who fit your targeted demographic. Matt Toomey, CEO of LocalGruv 15 / 31

16 Building Your Social Presence You know your target customers. You identified the social networks where they congregate. Now, it s time to start building a social presence. Start off with a single network. Devote time to learning some of its ins and outs before taking on too many sites. Set up a personal account first, not a business page. This will give you opportunities to see how users and brands interact, how to contribute, and what kind of content grabs attention. Got the hang of it? Great. Then it s time to create an account for your business. Specific resources needed will vary by network. Facebook pages, for instance, are full of open real estate for branded creative including a cover photo, as well as tabs for resources and apps. But there are common pieces for every branded social account you ll need to gather. 16 / 31

17 Building Your Social Presence On the top of the list: Your company name and logo. A brief, clear description of what your business does. A link to your website and/or your mailing address. Visuals depicting yourself, your brand, your products and your people. Eyeing that low fan or follower count, you ll be tempted to immediately share your account. Hold on. First, share some content. This gives visitors something to look at, and in the meantime you ll get the hang of creating posts. Think small steps. Share photos of yourself, employees or products, or link to your latest blog post. Focus on content that s fun or interesting. Make sure your content is always relevant to your business. Kitten pics will attract many likes, shares and comments. But if you don t sell pet products, you re probably not getting the right kind of attention. Once you ve built out your page, feed or board, you can start sharing it around. We recommend embedding Like and Follow buttons on your website, posting links in-store or on print promotions, and using your existing list to inform customers. Make following you enticing with the promise of free giveaways or helpful tips. 17 / 31

18 Building Your Social Presence Kick off social campaigns to jumpstart the growth of your social presence. Promotions and contests are cost-effective and fun. These can be sweepstakes or exclusive benefits that encourage people to flock to your account. Refer-a-friend campaigns, where you reward current fans for directing friends to your page, often work best early on. Just like content, your social promotion should be brand relevant. Giving away an ipad will draw tons of new likes, but if your business doesn t sell or service ipads, you ll see limited value from this newfound audience. Consider prizes that would cause your ideal customer to drool, even if it draws a small crowd. You may choose to buy advertising, targeting to a particular niche audience based on interests, location, demographic data or even profession. Better to have your ads supporting a high-value post or running campaign than just a static ad pointing to your page. Bottom line: Your social marketing should be consistent, fun and rewarding. 18 / 31

19 Building Your Social Presence Popular Social Campaigns Taking your social strategy to the next level requires more than posts and ads. Businesses that want to gain new fans, keep them engaged, and turn them into actual customers use social campaigns as their primary method. Here are five of the most popular campaign types. Referral Simple and smart, a Referral campaign takes classic wordof-mouth marketing and adds the viral power of social. Offer fans an entry for a sweet prize maybe your product or access to a special event for every friend they successfully refer to your brand page. Photo Contest Striking visuals drive these campaigns. Fans submit and vote for their favorite photos in usergenerated contests across the major social networks Facebook, Twitter, Instagram. Turn on Facebook Open Graph actions, and every time someone votes or submits a photo it shows up in their friends feeds, dramatically boosting virality. 19 / 31

20 Building Your Social Presence Look Book These campaigns send direct traffic to your products. Showcase a collection of your products with a Facebook slideshow, including direct links back to the product page. Tracking automatically keeps tabs on when fans click through to purchase. Sign Up Here s a low-barrier way to collect customer data. Provide fans a special offer or a sweepstakes entry in exchange for filling out a custom form. Ask for any data you d like, including an address. Offer Use a giveaway, discount or an offer in exchange for following you on Twitter and tweeting a hashtag of your choice. It leads customers back to your business while spreading the word among their social network. 20 / 31

21 Building Your Social Presence Checklist Choose one social network to start building a presence on. Create a personal account (if you haven t already) before launching a business account Gather all the materials you ll need to launch a business account (logo, description, website link, product visuals, etc.), then create it Post brand-relevant content to your social account Share your business account through , in-store signage, on your website, etc Explore social promotions for your account such as a giveaway, coupon or product-driven slide show Purchase a social ad that drives to really relevant post or promotion. Keep track of the results 21 / 31

22 Engaging your Fans with Great Content Content is the backbone of social. It keeps fans coming back and brings new fans into the fold. Relax. You don t need to be a professional scribe. Use these easy tips to create intriguing, shareable posts and campaigns. Educate your Audience Share your expert tips on relevant subject matters diets, cars, etc. Repost articles from thirdparty resources just be sure to credit them! Post your fast takes on breaking industry news. BareMinerals shares beauty tips to keep fans engaged on Facebook. 22 / 31

23 Engaging your Fans with Great Content Mabel s Labels knows parents are their primary audience. They ask fun, relevant questions to start conversations. Make it Personal Keep your tone friendly! There s no need to be formal on social. Post fun photos and videos of employees and customers. Share interesting content about your space, not just your brand. Jawbreaker, a fashion brand, is direct with followers asking them to tweet, follow, and buy! Spark a Dialogue Ask your fans to answer industry trivia or share their favorite tips. Prompt fan sharing by running photo contests for relevant prizes. Ask fans to take lightweight actions like commenting or sharing posts. 23 / 31

24 Turning Fans into Customers So you built a fan base that loves your content. Time to start working towards those revenue goals. This requires getting fans to take that next step visiting your website, signing up for your list, or coming into your store. There are many tactics that can help, but here s a sampling to inspire you. Buy social ads about your latest deals and target your fans and their friends. Include newsletter opt-ins on your sweepstakes entry forms. Share coupons or vouchers to be redeemed in-store or online. 24 / 31

25 Turning Fans into Customers It s ok to sell now and then. Promote your seasonal deals and campaigns. Offer discounts to customers who are also fans. Give away product samples to fans that give you their mailing address. Whatever you do, measure it. You won t know what works unless you track its progress. We started on Facebook with a giveaway for a wedding at our hotel, and it was a big success. After that, we kept up momentum with frequent campaigns and interesting, visual posts. We re now at 44,000 fans. We usually spend about $20k in advertising around Christmas, but we decided to devote all our resources to social marketing campaigns instead. At 20% of the cost, we got a nearly 20% increase in sales. Ronan McAuley, Owner, Glenside Hotel, Dublin Ireland 25 / 31

26 U Scheduling Your Week in Social TUE Start small by making social part of your weekly routine. Scheduling tasks will put you in a social marketing mindset, and keep you from feeling inundated. We turned to Matt Toomey, the owner of the Californiabased local deals site, LocalGruv, to break down a sample week in social marketing for the small business. MON MON Schedule Posts & Write Down Content Ideas 30 Minutes The beginning of the week is a great time to jot down some ideas for a blog post or newsletter, which feeds your presence on social channels. You ll also want to schedule some posts for your social network of choice. (I prefer Facebook.) That way, you re not bogged down later in the week. WE 26 / 31

27 Scheduling Your Week in Social TUE Launch a Social Promotion or Contest 40 Minutes One of great promises of social is the ability to put really relevant offers directly in front of customers. Maybe it s a contest where fans submit photos or video in order to win a prize. Or it could be a coupon or sample customers can redeem. I run about one to two promotions per month just enough to keep engagement flowing without overwhelming your audience. I recommend using a professional social campaign platform so you stay on the right side of Facebook and Twitter s guidelines. TUE WED Buy Social Ads 30 Minutes Learning the ins and outs of advertising on social networks like Facebook and Twitter takes time. But it s worth the effort. Small businesses like mine want to reach customers with relevant content that s local. That typically means within 25 miles of our front door. You can do this by putting a small amount of ad money against your most compelling posts usually these will be contests or promotions you re running and then targeting them to local consumers in your town or region. 27 / 31

28 Scheduling Your Week in Social THU Capture Visuals for Your Business 20 Minutes Photos, videos, Vines these are the new currency of social networking. Make time to capture highly visuals you can share on the channels you frequent: Facebook, Twitter, Instagram, Pinterest, etc. Snap a clean pic of your latest display or upload a video featuring one of your favorite customers. The point is to block time off to get this content, rather than waiting for inspiration to strike. RI FRI Post Local Content from Other Sources 25 Minutes What s happening in your neighborhood? Or even your industry? You don t want every post on Facebook or Twitter to be about just you. Suggest some intriguing articles about what s going on in your business, or post an article about local news. I once posted about a local Chipotle opening in town and it garnered 150 comments in a few hours. 28 / 31

29 Scheduling Your Week in Social SAT Write that Content! 35 Minutes Remember those notes you jotted down? Now is the time to put them into action. Take a little time to write a blog post or to draft an for your distribution list. Let customers know about new products, campaigns you re running on social, and update them on any important news. Remember, it s not just about promotion. Inject your personality. Save your draft and publish the next week. Then add bite-size versions to your social feeds. SUN Gather Results 30 Minutes Learn from your work. The best way to do this is to look over results on a weekly basis. Chart your fan growth and engagement. Track the results coupon redemptions, new likes or shares, discounts claimed, s collected, etc. from any social campaigns you run. Catalog your ads and posts, and see which drive the most action. A small amount of time to examine what s working and what s not will help improve your social marketing over time. SUN 29 / 31

30 UN Scheduling Your Week in Social Don t get overwhelmed. Successful social marketing strategies aren t built over night. It takes time. But if you keep at it providing content, promotions and ads that are relevant and consistent you ll grow an audience of avid fans. With a smart process in place, and a small amount of time and dollars, social media can be a reliable source of new and continued revenue for your small business. 30 / 31

31 Resources 12 Tips & Tricks from Social Marketing Experts 4 Social Media Methods for Generating Word of Mouth Social Media Marketing Industry Report 31 / 31

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

@amyporterfield #FBlistbuilding 2013 Amy Porterfield, Inc.

@amyporterfield #FBlistbuilding 2013 Amy Porterfield, Inc. @amyporterfield #FBlistbuilding 2013 Amy Porterfield, Inc. bit.ly/fbworksheet Have you made list building a core priority in your business? CONFESSION TIME Here s What You ll Learn Setting Priorities:

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

8 Killer Tips: How to Use Facebook for Event Marketing

8 Killer Tips: How to Use Facebook for Event Marketing Follow us on: 1.888.822.6693 HOME ABOUT SERVICES BLOG RESULTS LEARNING CENTRE CONTACT 8 Killer Tips: How to Use Facebook for Event Marketing Posted by Steve Toth in Social Media Marketing on April 12th,

More information

Internet Marketing Rules!

Internet Marketing Rules! Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Social Media Tools, Tips, and Best Practices

Social Media Tools, Tips, and Best Practices www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

Planning a Successful Facebook Fan Promotion

Planning a Successful Facebook Fan Promotion Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is

More information

How-To Guide: Facebook Marketing. Content Provided By

How-To Guide: Facebook Marketing. Content Provided By How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

BusinessOnline360.com Dominating Social Media Marketing 1

BusinessOnline360.com Dominating Social Media Marketing 1 BusinessOnline360.com Dominating Social Media Marketing 1 By Chuka udeze Notice of Copyright Chuka Udeze All rights reserved While every precaution has been taken in the preparation of this book, the author

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

Start your business transformation now!

Start your business transformation now! If you re like most of the small businesses and organizations we know, you want to find new customers and grow relationships with the ones you have. Follow these easy steps and you ll get a real handle

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

Email Marketing to Boost Sales

Email Marketing to Boost Sales Email Marketing to Boost Sales Presented by: Patrick Launspach Thank you to our Sponsors: Media Sponsor: Email Marketing: simple strategies for success Patrick Launspach Marketing Specialist TheNextMarketplace

More information

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS 5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations

More information

Overcoming Your Content Marketing Challenges

Overcoming Your Content Marketing Challenges Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers

More information

However, there has still been one serious limitation until now.

However, there has still been one serious limitation until now. INTRODUCTION Social Media is now the dominant communication platform for just about everyone especially home buyers. The traffic they create is in the billions of hits per day and any agent/broker who

More information

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

Ten tips to maximize Small Business Saturday

Ten tips to maximize Small Business Saturday Ten tips to maximize Small Business Saturday Before you know it, the holiday shopping season will be here again, bringing along lots of opportunities to connect with and get the attention of your target

More information

Social Media & Your Business. Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness

Social Media & Your Business. Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness Social Media & Your Business Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness Social Media & Your Business Presented by Medford Township s Economic Development

More information

Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits

Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits Bonnie Kantor President, Pressing Issues, Inc. Constant Contact Authorized Local Expert bonnie@pressingissues.com

More information

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

30- Day List Building Plan for a blogger/affiliate marketer

30- Day List Building Plan for a blogger/affiliate marketer 30- Day List Building Plan for a blogger/affiliate marketer Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you already

More information

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. 1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m

More information

Social Media Campaigns Successful Planning and Organization

Social Media Campaigns Successful Planning and Organization Social Media Campaigns Successful Planning and Organization Marketing Day 2014 United Way of Greater Chattanooga 1. Define Your Goals Extend Reach Get impressions & increase awareness Increase conversions

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Welcome to Twitter for small business

Welcome to Twitter for small business Welcome to Twitter for small business As a supporter of the Shop Small Movement, we created this tool kit to help you get your business ready for the holidays. Connect with customers in real-time, then

More information

7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook:

7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook: 7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS www.tapinfluence.com Share this ebook: CONTENTS Influencer Marketing Overview Why Work with Influencers? 7 Influencer Marketing Strategies for Food

More information

Going Global: Social Media Marketing for Small Businesses

Going Global: Social Media Marketing for Small Businesses Going Global: Social Media Marketing for Small Businesses Table of Contents Introduction Small Businesses Spend More Time Online Introduction 2 Social media is revolutionizing the world of small Two-thirds

More information

Pinterest Beginner s Guide for Attorneys

Pinterest Beginner s Guide for Attorneys Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

How to market your ecommerce app. A Poq Studio report

How to market your ecommerce app. A Poq Studio report How to market your ecommerce app A Poq Studio report MOBILE APPS FOR ECOMMERCE A mobile app is a valuable tool for ecommerce brands. It s a whole new sales channel, and a way to market to your biggest

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

30- Day List Building Plan for a Software as a Service Business

30- Day List Building Plan for a Software as a Service Business 30- Day List Building Plan for a Software as a Service Business Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you

More information

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content

More information

The Mobile Marketer s Complete Guide to User Acquisition

The Mobile Marketer s Complete Guide to User Acquisition The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Using Social Media for Your Life Coaching business: 101 Module Two: A 4-Pronged Approach to a Solid Online Presence

Using Social Media for Your Life Coaching business: 101 Module Two: A 4-Pronged Approach to a Solid Online Presence Using Social Media for Your Life Coaching business: 101 Module Two: A 4-Pronged Approach to a Solid Online Presence By Tracy Ray 1 The 4 Pronged Approach 1. WEBSITE 2. SOCIAL PLATFORM 3. BLOG 4. MAILING

More information

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program Childcare Marketing Tips 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program July 2012 Be Found on Your Local Map Over the past 10 or 15 years, and especially within the last

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

COMMUNITY IMPACT PROGRAM Communications tools for grantees

COMMUNITY IMPACT PROGRAM Communications tools for grantees COMMUNITY IMPACT PROGRAM Communications tools for grantees CREATING A SOCIAL MEDIA FRAMEWORK Your social media framework is the roadmap for social media activity related to the Community Impact project.

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting 6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Custom Website. 435digital.com

Custom Website. 435digital.com Custom Website Working closely with our web development team, we create custom built websites on easy to use Content Management Systems (CMS), like WordPress, for a wide variety of clients. We ve designed

More information

AIA Michigan s Social Media Marketing Course

AIA Michigan s Social Media Marketing Course AIA Michigan s Social Media Marketing Course Welcome to the AIA Michigan s Social Media Marketing Course You are now officially on your way to getting a strong foundation of how you can market your business

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media #TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital

More information

NuWave Commerce SEO & Social Media Packages

NuWave Commerce SEO & Social Media Packages NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies

More information

POWER YOUR ECOMMERCE BUSINESS

POWER YOUR ECOMMERCE BUSINESS ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

FREE REPORT: How to WOW with Social Media: 10 Tested Tips to Help You Stand Out from the Crowd

FREE REPORT: How to WOW with Social Media: 10 Tested Tips to Help You Stand Out from the Crowd FREE REPORT: How to WOW with Social Media: 10 Tested Tips to Help You Stand Out from the Crowd Social Media is a great way to inexpensively be in front of clients and prospects on a daily basis. The only

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

@amyporterfield #FBlistbuilding

@amyporterfield #FBlistbuilding @amyporterfield #FBlistbuilding 1 bit.ly/fbworksheet 2 Have you made list building a core priority in your business? 3 CONFESSION TIME 4 Here s What You ll Learn Setting Priorities: Find out what you MUST

More information

INTRODUCTION. 6 Keys to Reaching and Winning Today s Connected Consumer 2014 Cox Media

INTRODUCTION. 6 Keys to Reaching and Winning Today s Connected Consumer 2014 Cox Media INTRODUCTION We re living in an always on society where business and life never slow down for a moment. To stay on top of their busy lives, your target customers are constantly connected. Whether watching

More information

Social Media Marketing and Managing Proposal

Social Media Marketing and Managing Proposal Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step

More information

Best Practices for Social Media

Best Practices for Social Media for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers

More information

Tips for cost effective marketing in a recession (or at any other time)

Tips for cost effective marketing in a recession (or at any other time) Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

10 Actionable SEO Tips for Small Businesses

10 Actionable SEO Tips for Small Businesses 10 Actionable SEO Tips for Small Businesses 1 2 10 Actionable SEO Tips for Small Businesses Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around.

More information

How to Create a Content Strategy to Drive Each Stage of the Sales Funnel

How to Create a Content Strategy to Drive Each Stage of the Sales Funnel How to Create a Content Strategy to Drive Each Stage of the Sales Funnel 1 How to Create a Content Strategy to Drive Each Stage of the Sales Funnel Copyright 2014 Mooloop Ltd All Rights Reserved You re

More information

30- Day List Building Plan for a Professional Services Firm or Solo Professional

30- Day List Building Plan for a Professional Services Firm or Solo Professional 30- Day List Building Plan for a Professional Services Firm or Solo Professional Day What to 1 If you have been using FeedBurner, switch to an service If you have been using nothing, choose an If you already

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com 10 STEPS to a Social Media Plan By Lindsay Thomson Lynda.com www.lynda.com/industries enterprisesolutions@lynda.com Introduction For any organization, resources are a challenge especially when it comes

More information

The 2012 holiday marketing checklist

The 2012 holiday marketing checklist Unwrap key trends and insights for a successful holiday shopping season An Experian white paper Introduction The 2012 holiday season is just around the corner and retailers are gearing up for this most

More information

THE BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS. 2015 Web.com Group, Inc. All rights reserved.

THE BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS. 2015 Web.com Group, Inc. All rights reserved. THE 25 BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS 2015 Web.com Group, Inc. All rights reserved. Marketing your business doesn t have to cost a bundle. Today, more than ever before, there are

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

Foodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com

Foodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com Rev. 1-1/10/2013 1 Our Reach At A Glance 16K VETTED FOOD BLOGGERS 14 MILLION MONTHLY UV s* 100 MILLION IAB MEDIA IMPRESSIONS Engage Our Audience Sweepstakes Product Sampling Contests Brand Ambassadors

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Grow Your Business with Email and Social Media

Grow Your Business with Email and Social Media Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Winning Social Media Marketing Strategy

Winning Social Media Marketing Strategy 7 STEPS TO CREATE A Winning Social Media Marketing Strategy A GUIDE BY Introduction Social media was often seen as the wild child of the marketing department the place where interns started their careers

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information