California Association of School Counselors Strategic Plan

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1 Association of School Counselors Strategic Plan MISSION STATEMENT The mission of the Association of School Counselors, Inc. (CASC) is to promote excellence in the profession of School Counseling. IDENTITY STATEMENT The Association of School Counselors, Inc. is a professional organization, which provides leadership and advocacy for the profession of school counseling in. STRATEGIC DIRECTION/GOALS Initiating, advocating, and supporting the improvement of school counseling programs. Advocating for the implementation of comprehensive school counseling and guidance programs that are based on the National Standards for School Counseling. Developing and distributing information to support the delivery of effective school counseling programs. Promoting and publishing research relevant to school counseling. Developing, promoting, and providing leadership for legislation and policy regarding the role of school counselors in relation to education programs and student needs. Promoting and encouraging continuous improvement in the preparation, on-going training, and professional development of school counselors. Establishing and promoting ethical standards for school counselors. Establishing cooperation and collaboration with appropriate associations, agencies and community groups regarding school counseling. Empowering school counselors to proactively guide all students to achieve their full potential in the areas of academic, career, and personal/social development. STRATEGIC AREAS OF FOCUS One: Two: Three: Four: Recruit, develop, and retain members. Through CASC, school counselors are seen as an essential element in s educational system. CASC s financial solvency will provide the foundation for advancing school counseling in. Effective leadership, structures, and strategies will support the organization s mission and goals.

2 CASC Strategic Work Plan One: Recruit, develop, and retain members. End Goal: (What are we going to do?) Responsible Person / Committee RR Level Representative(s)-LR, Counselor Educator Representative-CER, Graduate Student Representative-GSR, Membership Committee/Chair-MC, Professional 1a. Recruitment Efforts 1a-1. Develop & implement an annual membership drive (MC, GSR, CBM) 1a-2. Develop & distribute membership packets to all graduate programs annually (CBM, CER) 1a-3. Organize and promote a guest speakers program for all S.C. graduate programs (ED, GSR, CBM, RR, LR) 1a CASC Member Roster Template Membership Graduate Student Packet Roster with dates, speaker and graduate programs visits 1a: By July % of graduate programs will have had a presentation from CASC 1a, 1b, 1c: By September, 2011, CASC membership will have increased by 20% 1b. Membership Development 1b-1. Conduct regional area meetings. (RR, LR) 1b-2. Develop & implement a plan to expand the use of volunteers (VC) 1b-3. Develop a list of all school counselors in (CBM, MC) 1b Area Training Agendas/Evaluations Current and viable volunteer list. List of school counselors in 1b: One effective area meeting held annually (4) 1a, 1b, 1c: By September 2011, 20 additional non-board members will be actively participating in committee work 1c. Membership Retention 1c-1. Develop contact protocol and the distribution of expired/new members contact information for CASC Board Members (CBM, MC) 1c-2. Make one phone contact with all expired members (RR, LR) 1c-3. Make one phone contact to welcome all new members to CASC (RR, LR) 1c Protocol distributed to CASC Board Completed phone call logs (Date, Name, ) 1b, 1c: All new and expired members will receive one phone contact 1d-2: 25% of Western Region Academy Attendees are from 1c-1: 250 participants, 50% overall survey satisfaction 1d. Professional Development 1d-1. Provide conference where adequate numbers attend and are satisfied (CC, PP, CBM) 1d-2. Develop & implement a Western Region Summer Academy with Arizona, Nevada, New Mexico. (P, PE, PP) 1d-3. Develop and implement a plan to provide on-going webinar professional development (TC, CBM, PDC) 1d-4. Provide a comprehensive quarterly magazine (PC, ED, CBM) 1d Conference Program and Participant Survey Roster off attendees from Schedule and hold Webinar Meet publishing deadlines and timely article submission 1d-2: 3 Western Region Academy held by September d-3: 50 counselors participated in webinar annually 1d-4: 4 annual magazines sent to members

3 Two: Through CASC, school counselors are seen as an essential element in s educational system. End Goal: (What are we going to do?) Responsible Person / Committee 2a. State Level 2a-1. Develop and implement strategic partnerships to influence educational decisions in. (ED, LC) 2a-2. Implement political strategies to thwart the elimination of the Middle and High School Supplemental Counseling Program, Tier III program in (ED, LC, P, PE, PP) 2a-3. Develop an active Legislative Committee (ED, LC) 2a-4. Develop board approved legislative goals (LC, EC) 2a Roster of partners and meeting attended Annual evaluation and delegate assembly report Committee Roster Board minutes 2a: Executive Council evaluates program annually for effectiveness 2a: Legislation reflects positively on Middle and High School Supplemental Counseling Program 2a: Committee participation in legislative activities 2b. District Local Level 2b-1. Develop and communicate advocacy strategies to members that support legislation goals. (ED, LC, P) 2b-2. Promote school counseling week. (RR, LR, P, CBM) 2b-3. Promote schools applying for the ASCA RAMP (RR, LR) 2b Competed packets are distributed 2a: Legislative goals reflect school counselors current needs 2b-1: 100 members report contacting their legislator 2b-2: Survey reflects activity at 10% of school districts in 2c. Branding 2c-1. Implement annual Student Video Scholarship Program (P, CBM) 2c-2. Develop and promote a high quality website where all sections are fully operational. (CBM, TC) 2c-3. Develop strategies to ensure that CASC Scene is actively used by members. (CBM, TC) 2c-4. Create a social network marketing plan that includes utilizing Facebook and Twitter (CBM, TC) 2c List of Scholarship Winners Website evaluation audit CASC Scene in place CASC Facebook page is fully functional and updated regularly CASC Twitter page is fully functional and updated regularly 2b.-3: 10 schools apply for RAMP in c: Participants will increase by 20% annually 2c : 5,000 hits on CASC website per month 2c: 100 hits averaged per month on CASC Scene 2c-4: Facebook and Twitter pages are utilized by members and friends.

4 3: CASC s financial solvency will provide the foundation for advancing school counseling in. End Goal: (What are we going to do)? Responsible Person/Committee 3a. Seek alternative funding sources 3a. Establish and actively promote the CASC online store (CBM) 3a. Provide additional professional development opportunities at local and regional levels. (EC, PDC) 3a The financial reports will reflect an increase to the store sale account. Increased number of events, attendees and revenue. 3a. Increase store sales to $10,000 by the end of the fiscal year. 3a. Six events will be held by the end of the fiscal year. 3b. Increase membership 3b. See Strategic Plan Area 1 3b See Strategic Plan Area 1 3c. Foundation will be established and active on July 1, c. Establish CASC Foundation 3c. Establish a CASC Foundation with 501(c)3 non-profit status (ED, CBM, EC) 3c Documentation of multiple-step process completed toward the end goal.

5 Four: Effective leadership, structures, and strategies will support the organization s mission and goals. End Goal: (What are we going to do)? Responsible Person/Committee 4a. Strategic Plan Revision 4b. Orientations 4c. Accountability Structures 4a. Establish an annual review and revision process of the CASC strategic plan. (EC) 4b. Conduct new board member orientations prior to annual LDI (P, PE, PP) 4c. Expand the board member accountability structure (P, PE, PP) 4a Documents will have been produced and reflect an annual update 4b Understanding Your Role survey accurately completed. 4c Quarterly board reports and board member results reports will indicate progress and completion of goals and responsibilities; post LDI survey shows an understanding of board roles and responsibilities. 4a: Plan has been reviewed and revised prior to annual LDI 4b: Board members will understand their role and responsibilities. 4c: All annual strategic work plan goals have been met and all responsibilities have been fulfilled at the completion of the fiscal year 4d: Applications to the emerging leader program will increase by 100%; the top six emerging applicants will be chosen. 4d. Emerging Leader Program 4d. Increase applications to the emerging leader program and select a maximum of six persons. (PE) 4d An increased pool of candidate applications will be received and reviewed. 4e: An evaluation tool is completed by the end of e. Evaluation Tools 4e. Finalize Executive Director evaluation tool and process. (EC) 4e The evaluation tool will be available for use. *The above Strategic Work Plan has items that will be done annually. Additional Strategic Work Plan Goals for will include: Developing an audit guide for the State Standards, Sharing the New National Standards, Utilizing various types of technology, Foundation Development, and creating a CASC Advisory Panel. The Executive Council will review and modify this work plan annually and share results, as well as updates with the CASC board.

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