Reducing cloud computing's carbon emissions in the business world Francine Bennett Mastodon C

Size: px
Start display at page:

Download "Reducing cloud computing's carbon emissions in the business world Francine Bennett Mastodon C"

Transcription

1 Reducing cloud computing's carbon emissions in the business world Francine Bennett Mastodon C

2 Who are Mastodon C? London-based startup Tools and services to make businesses' cloud computing massively greener Corporate mission: to reduce global emissions by 1%

3 'Public cloud' computing

4 Cloud computing is growing fast Source: The Economist

5 Carbon emissions are growing fast Year Source: Carbon Dioxide Information Analysis Centre

6 "The world is locking itself into an unsustainable energy future which would have far-reaching consequences" International Energy Agency, November 2011

7 IT is a big contributor to emissions Source: McKinsey & Co

8

9 2006 Bruno & Lígia Rodrigues

10 Why target cloud computing? Usage is tripling year on year Major differences between cloud service providers Work is mobile and switching costs are low

11 Making it happen

12 The footprint of a cloud server Power source PUE* of data centre * Power Usage Effectiveness Power draw of server

13 What is PUE? Other energy losses 4KW goes in 2KW used by servers Power for cooling, security, lighting, etc Data centre

14

15 What is PUE? Other energy losses 4KW goes in 2KW used by servers Power for cooling, security, lighting, etc Data centre

16 How much do power sources differ? Grid emissions per kwh, by country Source: Amee/Defra

17 The footprint of a cloud server Power source PUE of data centre Power draw of server

18 "While this sounds like an interesting project, I'm afraid we don't make these sorts of data points available."

19 "While this sounds like an interesting project, I'm afraid we don't make these sorts of data points available." "OK, no problem. Is there any public industry data which you regard as high quality, which you would recommend if we're making estimates? Also would be great to know if [Company] has any green power or efficiency initiatives which we should be aware of in our modelling."

20 "While this sounds like an interesting project, I'm afraid we don't make these sorts of data points available." "OK, no problem. Is there any public industry data which you regard as high quality, which you would recommend if we're making estimates? Also would be great to know if [Company] has any green power or efficiency initiatives which we should be aware of in our modelling." "None that I'm aware of, but we continually and relentlessly seek even more efficient operations."

21 Determinants of footprint

22 Determinants of footprint Multiplier effect Physical design

23 Determinants of footprint Multiplier effect Physical design 1.6

24 Determinants of footprint Multiplier effect Physical design Utilisation 1.6

25 Determinants of footprint Multiplier effect Physical design 1.6 Utilisation 1.2

26 Determinants of footprint Multiplier effect Physical design 1.6 Utilisation 1.2 Local climate

27 Determinants of footprint Multiplier effect Physical design 1.6 Utilisation 1.2 Local climate 2.0

28 Determinants of footprint Multiplier effect Physical design 1.6 Utilisation 1.2 Local climate 2.0 Power source

29 Determinants of footprint Multiplier effect Physical design 1.6 Utilisation 1.2 Local climate 2.0 Power source 8.0

30 Determinants of footprint

31 The footprint of a cloud server Power source PUE of data centre Power draw of server

32 The footprint of a cloud server Power source PUE of data centre Power draw 380W

33 The footprint of a cloud server Power source PUE cooling Power draw 380W

34 The footprint of a cloud server Power source depends on location PUE cooling Power draw 380W

35 picture of oregon here Wendell Ojai 2010

36 The footprint of a cloud server

37 The footprint of a cloud server

38 The footprint of a cloud server

39 The footprint of a cloud server

40 This is Bruce.

41 This is Bruce. Bruce needs to make his cloud computing greener.

42 Bruce's problems Latency Legal and data protection Cost FUD* and greenwash Lack of data *Fear, uncertainty, and doubt

43 Solving Bruce's problems Latency Legal and data protection Cost FUD* and greenwash Lack of data *Fear, uncertainty, and doubt

44 Solving Bruce's problems Latency Legal and data protection Cost FUD* and greenwash Lack of data *Fear, uncertainty, and doubt

45 Solving Bruce's problems Latency Legal and data protection Cost FUD* and greenwash Lack of data *Fear, uncertainty, and doubt

46 Isn't the cloud green already? Cloud computation is more efficient than using your own servers Cloud computation is greener than using your own servers

47 Isn't the cloud green already? Cloud computation is more efficient than using your own servers Cloud computation is greener than using your own servers

48 efficient green

49 From Time inc

50 ThinkGeoEnergy

51 Isn't the cloud green already? Hardware efficiency is improving rapidly Footprint will drop to insignificant levels

52 William Stanley Jevons

53 2012 Simeon Bennett

54 Isn't the cloud green already? Hardware efficiency is improving rapidly Footprint will drop to insignificant levels

55 Solving Bruce's problems Latency Legal and data protection Cost FUD* and greenwash Lack of data *Fear, uncertainty, and doubt

56 Per Year, Virginia (AWS East) ==

57 The footprint of a cloud server

58 Solving Bruce's problems Latency Legal and data protection Cost FUD* and greenwash Lack of data *Fear, uncertainty, and doubt

59 Wrap up and summary

60 Recap Cloud computing is growing; its footprint is big; its footprint is a big part of global total emissions Cloud vendors are not willing to share data, but we can make good estimates Power source is the most important factor There are some dangerous myths. In particular, efficient doesn't mean green, and Jevons' paradox can swallow future efficiency gains We can put this all together to make businesses' cloud computing greener

61 IT is a big contributor to emissions Source: McKinsey & Co

62 From Time inc

63 ThinkGeoEnergy

64 1%

65 We're on a mission to reduce global emissions by 1% "Herds of intelligent roaming compute jobs, migrating from datacentre to datacentre, in search of cold Francine

DATA CENTRE DESIGN AND

DATA CENTRE DESIGN AND SPUSC 2008 SOUTH PACIFIC USER SERVICES CONFERENCE DATA CENTRE DESIGN AND ENERGY INITIATIVES Presented by Jarrad Clift Electrical Engineer Greenstar Accredited Presentation Content Data Centres General

More information

PROJECTING ANNUAL NEW DATACENTER CONSTRUCTION MARKET SIZE. By Christian L. Belady, P.E.

PROJECTING ANNUAL NEW DATACENTER CONSTRUCTION MARKET SIZE. By Christian L. Belady, P.E. PROJECTING ANNUAL NEW DATACENTER CONSTRUCTION MARKET SIZE By Christian L. Belady, P.E. GLOBAL FOUNDATION SERVICES MARCH 2011 Author s Note: this work is intended to be an exercise to estimate the size

More information

ICT and the Green Data Centre

ICT and the Green Data Centre ICT and the Green Data Centre Scott McConnell Sales Manager c/o Tanya Duncan MD Interxion Ireland Green Data Centres Our Responsibility Data centre greenhouse gas emissions are projected to quadruple by

More information

Metrics for Data Centre Efficiency

Metrics for Data Centre Efficiency Technology Paper 004 Metrics for Data Centre Efficiency Workspace Technology Limited Technology House, PO BOX 11578, Sutton Coldfield West Midlands B72 1ZB Telephone: 0121 354 4894 Facsimile: 0121 354

More information

Green Data Centers. Jay Taylor Director Global Standards, Codes and Environment (512) 818-2073

Green Data Centers. Jay Taylor Director Global Standards, Codes and Environment (512) 818-2073 Green Data Centers Jay Taylor Director Global Standards, Codes and Environment (512) 818-2073 The energy dilemma: With Me, Without Me The facts The need Energy demand By 2050 Electricity by 2030 Source:

More information

http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=5966538

http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=5966538 Reference List Agarwal, S. and Nath, A., Green Computing - a new Horizon of Energy Efficiency and Electronic waste minimization : a Global Perspective in CSNT 2011 - International Conference on Communication

More information

World s Greenest High Performance Data Center

World s Greenest High Performance Data Center World s Greenest High Performance Data Center EcoDataCenter Sustainability for future generations Our Services Colocation Data Center for Mission Critical Requirements Lockable racks, cages, private rooms

More information

Why Data Center Design and Innovation Matters

Why Data Center Design and Innovation Matters Why Data Center Design and Innovation Matters Michael Ponke Principal, DCE Practice Professional Services October 07, 2009 Agenda The Eco Challenge Data Center revolution Why Data Center Design and Innovation

More information

Table of Contents. 2 Why IT Organizations Everywhere Need to go Green. 3 Greening the Data Center

Table of Contents. 2 Why IT Organizations Everywhere Need to go Green. 3 Greening the Data Center WHITE PAPER: Energy Efficiency Go Green: Energy Efficiency for the IT Organization Table of Contents 2 Why IT Organizations Everywhere Need to go Green 3 Greening the Data Center 5 Savvis Commitment to

More information

Both cloud computing and sustainability

Both cloud computing and sustainability GREEN NETWORKING Cloud Computing And Sustainability Cloud computing which depends on high-bandwidth, reliable networks can significantly reduce the carbon footprint of business IT. The following was adapted,

More information

Sustainable Data Centre

Sustainable Data Centre white paper Sustainable Data Centre Tackling the Ever-rising Data Centre Energy Costs Why Only Do Half the Job? By Kari Baden Managing Director, Dimension Data Advanced Infrastructure A whitepaper on tackling

More information

A Case Study about Green Cloud Computing: An Attempt towards Green Planet

A Case Study about Green Cloud Computing: An Attempt towards Green Planet A Case Study about Green Cloud Computing: An Attempt towards Green Planet Devinder Kaur Padam 1 Analyst, HCL Technologies Infra Structure Department, Sec-126 Noida, India 1 ABSTRACT: Cloud computing is

More information

Low Carbon Data Centres without compromise

Low Carbon Data Centres without compromise Low Carbon Data Centres without compromise Thursday 16 th September 2010 Pip Squire, Engineering & Project Director delivered by: Ark Continuity - Continuously Delivering high integrity data centres Introduction

More information

As a growing number of small- and medium-sized organizations (SMOs),

As a growing number of small- and medium-sized organizations (SMOs), NRDC Issue brief october 2012 ib:12-10-a Is Cloud Computing Always Greener? Finding the Most Energy and Carbon Efficient Information Technology Solutions for Small- and Medium-Sized Organizations As a

More information

Enterprise Data Centre

Enterprise Data Centre Members Meeting The Challenges and Changes for the Data Centre Manager 1 Continuity Forum Members Meeting May 2009 Introduction Increase awareness of IT energy usage Understand processes and practices

More information

ENERGY EFFICIENT DATA CENTRES AND STORAGE. Peter James University of Bradford

ENERGY EFFICIENT DATA CENTRES AND STORAGE. Peter James University of Bradford ENERGY EFFICIENT DATA CENTRES AND STORAGE Peter James University of Bradford ABOUT US 1998 Co-founded world s first NGO on GreenIT EU Expert Advisors/Project Managers on ICT & Energy Efficiency; Environmental

More information

Measuring Power in your Data Center: The Roadmap to your PUE and Carbon Footprint

Measuring Power in your Data Center: The Roadmap to your PUE and Carbon Footprint Measuring Power in your Data Center: The Roadmap to your PUE and Carbon Footprint Energy usage in the data center Electricity Transformer/ UPS Air 10% Movement 12% Cooling 25% Lighting, etc. 3% IT Equipment

More information

StruxureWare. How to reconcile efficiency and availability in a virtualized data center. for data centers

StruxureWare. How to reconcile efficiency and availability in a virtualized data center. for data centers How to reconcile efficiency and availability in a virtualized data center TM StruxureWare for data centers Soeren Brogaard Jensen 27th of October 2011 Vilnius, Litauen Schneider Electric the global specialist

More information

Capping Server Cost and Energy Use with Hybrid Cloud Computing

Capping Server Cost and Energy Use with Hybrid Cloud Computing Capping Server Cost and Energy Use with Hybrid Cloud Computing Richard Gimarc Amy Spellmann Mark Preston CA Technologies Uptime Institute RS Performance Connecticut Computer Measurement Group Friday, June

More information

A New World Of Colocation

A New World Of Colocation Colocation Whitepaper A New World Of Colocation Can colocation service providers evolve their service offerings to satisfy today's commercial needs, demands and expectations; while differentiating themselves

More information

Open Source BI. Sometimes the best things in life ARE free! Dan Peacock Auto-Wares, Inc. danp@autowares.com

Open Source BI. Sometimes the best things in life ARE free! Dan Peacock Auto-Wares, Inc. danp@autowares.com Open Source BI Sometimes the best things in life ARE free! Dan Peacock Auto-Wares, Inc. danp@autowares.com Agenda Introduction What is Open Source BI Opportunities and challenges of Open source BI A little

More information

An addendum for France & the UK to Cloud Computing the IT Solution for the 21 st Century

An addendum for France & the UK to Cloud Computing the IT Solution for the 21 st Century Carbon Disclosure Project Study 2011 An addendum for France & the UK to Cloud Computing the IT Solution for the 21 st Century Study produced for Carbon Disclosure Project by: 1 Introduction This report

More information

Real World Experience Building a Sustainable Data Center

Real World Experience Building a Sustainable Data Center Real World Experience Building a Sustainable Data Center APTA TransITech 2010 Angela K. Miller Chief Technology and Sustainability Officer 24-Feb-2010 Review of Presentation Last Year Take Simple Steps

More information

Enabling Envionmental Sustainability Through Cloud Computing

Enabling Envionmental Sustainability Through Cloud Computing Enabling Envionmental Sustainability Through Cloud Computing Ray Pinto Senior Government Affairs Manager Sustainability Policy EMEA Microsoft Corporation SMART 2020 REPORT 40% of CO2 will removed by 2020

More information

Energy Savings in the Data Center Starts with Power Monitoring

Energy Savings in the Data Center Starts with Power Monitoring Energy Savings in the Data Center Starts with Power Monitoring As global competition intensifies, companies are increasingly turning to technology to help turn mountains of data into a competitive edge.

More information

Definition of effective metrics for evaluating the efficiency of hybrid power systems at telecom cell sites

Definition of effective metrics for evaluating the efficiency of hybrid power systems at telecom cell sites Power topic #NAPT-5516-EN Technical information from Cummins Power Generation Definition of effective metrics for evaluating the efficiency of hybrid power systems at telecom cell sites A system-level

More information

THE GREEN DATA CENTER

THE GREEN DATA CENTER GREEN IT THE GREEN DATA CENTER WHERE ECOLOGY MEETS ECONOMY We truly live in an information age. Data Centers serve a very important purpose they provide the global community with nearly unlimited access

More information

DC Pro Assessment Tools. November 14, 2010

DC Pro Assessment Tools. November 14, 2010 DC Pro Assessment Tools November 14, 2010 William Tschudi, PE Lawrence Berkeley National Laboratory WFTschudi@lbl.gov 510-495-2417 1 Slide 1 Assessment tools LBNL is developing tools to assist in performing

More information

GREEN ICT DELL, OUR SUPPLIERS AND CUSTOMERS

GREEN ICT DELL, OUR SUPPLIERS AND CUSTOMERS GREEN ICT DELL, OUR SUPPLIERS AND CUSTOMERS Victor C. Smith Senior Strategic Technologist Dell Corporation Ltd. GROWTH EVERY SECOND IN THE CONNECTED AGE 2 new blogs created 4 cell phones purchased 7 personal

More information

Average and Marginal Reductions in Greenhouse Gas Emissions from Data Center Power Optimization

Average and Marginal Reductions in Greenhouse Gas Emissions from Data Center Power Optimization Average and Marginal Reductions in Greenhouse Gas Emissions from Data Center Power Optimization Sabrina Spatari, Civil, Arch., Environmental Engineering Nagarajan Kandasamy, Electrical and Computer Engineering

More information

THE NEXT GREEN THING. How Teliti International will help clean up our information and shape the future of green data centres in Malaysia

THE NEXT GREEN THING. How Teliti International will help clean up our information and shape the future of green data centres in Malaysia THE NEXT GREEN THING How Teliti International will help clean up our information and shape the future of green data centres in Malaysia 2 THE FUTURE OF GREEN DATA CENTRES IN MALAYSIA T he industrial revolution

More information

Leasing a Data Center: U.S. Market Cost Comparison

Leasing a Data Center: U.S. Market Cost Comparison GLOBAL RESEARCH AND CONSULTING Leasing a Data Center: U.S. Market Cost Comparison NOVEMBER 2014 EXECUTIVE SUMMARY The data center industry is expanding along with the seemingly limitless demand for data

More information

Implement Data Center Energy Saving Management with Green Data Center Environment and Energy Performance Indicators

Implement Data Center Energy Saving Management with Green Data Center Environment and Energy Performance Indicators Implement Data Center Energy Saving Management with Green Data Center Environment and Energy Performance Indicators Awareness of environmental protection issues, has many industry types focusing and pursuing

More information

1. Data Centre Environment Why focus on Data Centres? Hitachi Eco-Friendly Data Centre Solutions

1. Data Centre Environment Why focus on Data Centres? Hitachi Eco-Friendly Data Centre Solutions Hitachi Eco-Friendly Data Centre Solutions Why are efficient data centres a necessity and how can they be delivered 24 th September 2009 1 1. Data Centre Environment Why focus on Data Centres? Why are

More information

Measuring Power in your Data Center

Measuring Power in your Data Center RESEARCH UNDERWRITER WHITE PAPER LEAN, CLEAN & GREEN Raritan Measuring Power in your Data Center Herman Chan, Director, Power Solutions Business Unit, and Greg More, Senior Product Marketing Manager There

More information

San Francisco Chapter. Deborah Grove, Principal Grove-Associates

San Francisco Chapter. Deborah Grove, Principal Grove-Associates Deborah Grove, Principal Grove-Associates Why Green IT is Important 1. The energy consumed by servers in the US (and associated air -conditioning) is equivalent to the annual output of about 20 new coal-fired

More information

Demand Response in Data Centers Feasibility and Proof of Concept Demonstration

Demand Response in Data Centers Feasibility and Proof of Concept Demonstration Demand Response in Data Centers Feasibility and Proof of Concept Demonstration Jay Madden, SCE; Mukesh Khattar, EPRI; Henry Wong, Intel; Chris Battista, Calit2 CalPlug Workshop Series #7 University of

More information

International Journal of Research in Advent Technology. GREEN CLOUD COMPUTING The NEED of the hour

International Journal of Research in Advent Technology. GREEN CLOUD COMPUTING The NEED of the hour GREEN CLOUD COMPUTING The NEED of the hour Ahad Abdullah abdullahahad786@gmail.com ABSTRACT: Cloud Computing has become a scalable services consumption and delivery platform in the field of Services Computing.

More information

Nominee: FieldView Solutions, Inc.

Nominee: FieldView Solutions, Inc. Nominee: FieldView Solutions, Inc. Nomination title: FieldView Energy Nom FieldView Solutions: Data Center Energy Efficiency Product of the Year FieldView Solutions provides software to organizations to

More information

Factors to Consider When Developing a Cloud ROI. Michelle Olson

Factors to Consider When Developing a Cloud ROI. Michelle Olson Factors to Consider When Developing a Cloud ROI Michelle Olson Return On Investment (ROI) The calculation for return on investment can be modified to suit any situation. It all depends on what you decide

More information

EUCLYDE.com. availability. your priority...our mission

EUCLYDE.com. availability. your priority...our mission .com availability your priority...our mission 1.COM 2 Cooling production Euclyde DC1 In an increasingly connected world, whose collective memory is expressed in Zeta bytes available via search engines,

More information

FEAR Model - Review Cell Module Block

FEAR Model - Review Cell Module Block F.E.A.R. Returns: 5 Steps Toward Data Center Efficiency Today Objectives Benefits for ITS professionals Brief review of the FEAR data center Define data center efficiency Link efficiency to the FEAR data

More information

Environmental and Green Cloud Computing

Environmental and Green Cloud Computing International Journal of Allied Practice, Research and Review Website: www.ijaprr.com (ISSN 2350-1294) Environmental and Green Cloud Computing Aruna Singh and Dr. Sanjay Pachauri Abstract - Cloud computing

More information

Australian Government Data Centre Strategy Industry Briefing - 2 December 2010

Australian Government Data Centre Strategy Industry Briefing - 2 December 2010 Australian Government Data Centre Strategy Industry Briefing 2 December 2010 Introduction The Australian Government s Data Centre Strategy (the Strategy) is a long term program of work with a primary objective

More information

IT Cost Savings Audit. Information Technology Report. Prepared for XYZ Inc. November 2009

IT Cost Savings Audit. Information Technology Report. Prepared for XYZ Inc. November 2009 IT Cost Savings Audit Information Technology Report Prepared for XYZ Inc. November 2009 Executive Summary This information technology report presents the technology audit resulting from the activities

More information

DataCenter 2020: first results for energy-optimization at existing data centers

DataCenter 2020: first results for energy-optimization at existing data centers DataCenter : first results for energy-optimization at existing data centers July Powered by WHITE PAPER: DataCenter DataCenter : first results for energy-optimization at existing data centers Introduction

More information

Data Centre Outsourcing a Buyer s Guide

Data Centre Outsourcing a Buyer s Guide Data Centre Outsourcing a Buyer s Guide The inside guide to deciding whether to outsource your data centre facility and operations and how to select an appropriate partner. This Guide will help you Determine

More information

Data Centre and ICT Energy Metrics - The View from Australia

Data Centre and ICT Energy Metrics - The View from Australia 2010/TEL42/DSG/WKSP2/013 Data Centre and ICT Energy Metrics - The View from Australia Submitted by: Australia Green ICT Seminar Bandar Seri Begawan, Brunei Darussalam 3 August 2010 Data Centre and ICT

More information

Datacenter Efficiency

Datacenter Efficiency EXECUTIVE STRATEGY BRIEF Operating highly-efficient datacenters is imperative as more consumers and companies move to a cloud computing environment. With high energy costs and pressure to reduce carbon

More information

Global Green Data Center Best Practices In Action

Global Green Data Center Best Practices In Action Global Green Data Center Best Practices In Action DOUG WASHBURN VICE PRESIDENT & RESEARCH DIRECTOR September 25, 2013 Four questions I will answer 1 Why is green important to your business? 2 Why is green

More information

Engineers Ireland Cost of Data Centre Operation/Ownership. 14 th March, 2013 Robert Bath Digital Realty

Engineers Ireland Cost of Data Centre Operation/Ownership. 14 th March, 2013 Robert Bath Digital Realty Engineers Ireland Cost of Data Centre Operation/Ownership 14 th March, 2013 Robert Bath Digital Realty Total Cost of Operation (TCO) Rental TCO - 10 Year Lease Term Power Cooling Connectivity Costs 26%

More information

NetSuite Offers Green Alternative to Traditional On-Premise ERP and CRM Solutions

NetSuite Offers Green Alternative to Traditional On-Premise ERP and CRM Solutions Offers Green Alternative to Traditional On-Premise ERP and CRM Solutions July 2009 Presented by www.greenspacesupply.com Offers Green Alternative to Traditional On-Premise ERP and CRM Solutions Executive

More information

Heat Recovery from Data Centres Conference Designing Energy Efficient Data Centres

Heat Recovery from Data Centres Conference Designing Energy Efficient Data Centres What factors determine the energy efficiency of a data centre? Where is the energy used? Local Climate Data Hall Temperatures Chiller / DX Energy Condenser / Dry Cooler / Cooling Tower Energy Pump Energy

More information

VISIT 2010 Fujitsu Forum Europe 0

VISIT 2010 Fujitsu Forum Europe 0 VISIT 2010 Fujitsu Forum Europe 0 Virtualization & Automation Room 13a Shaping tomorrow with you. Green Data Center Services Martin Provoost Director, Data Centers and Networks, Fujitsu UK & Ireland 14:00

More information

Whitepaper. Cloud Computing. The facts minus the hype

Whitepaper. Cloud Computing. The facts minus the hype Whitepaper Cloud Computing The facts minus the hype 2 Cloud Computing the facts minus the hype It's no accident that the current global economic downturn has coincided with a revolution in cloud computing.

More information

University of Melbourne Symposium on ICT Sustainability Dan Pointon 25 November 2008

University of Melbourne Symposium on ICT Sustainability Dan Pointon 25 November 2008 University of Melbourne Symposium on ICT Sustainability Dan Pointon 25 November 2008 Contents Welcome and Introduction Chapter 1: Data centre energy recap Chapter 2: Co-generation Chapter 3: CTC case study

More information

Sinergy sub-metering The knowledge you need to reduce energy usage

Sinergy sub-metering The knowledge you need to reduce energy usage Marshall Tufflex Energy Management www.marshalltufflexenergy.com Sinergy sub-metering The knowledge you need to reduce energy usage Reducing your energy consumption Do you need to reduce your energy bills,

More information

Cloud Computing Services. Sustainability

Cloud Computing Services. Sustainability Cloud Computing Services Sustainability 2013 AGENDA FRAMEWORK CLOUD COMPUTING SERVICE FRAMEWORK Data tsunami era arrived As devices support new features and networks respond faster, consumers use technology

More information

Three Steps To Perfectly Green

Three Steps To Perfectly Green R E S E A R C H U N D E R W R I T E R W H I T E P A P E R LEAN, CLEAN & GREEN Deerns Consulting Engineers Three Steps To Perfectly Green By Wouter M. Kok, Manager, Cleanroom, Laboratory, and Data Center

More information

pavcloud PaaS IaaS VaaS DCaaS For orders and information call 01273 834 000 or email: info@pav.co.uk FEATURES: BENEFITS: DCaaS VaaS IaaS PaaS

pavcloud PaaS IaaS VaaS DCaaS For orders and information call 01273 834 000 or email: info@pav.co.uk FEATURES: BENEFITS: DCaaS VaaS IaaS PaaS Factsheet : pavcloud For orders and information With increased focus on maximising the financial resources of your IT department along with improving service agility, flexibility and availability, many

More information

ABERDEEN CITY COUNCIL

ABERDEEN CITY COUNCIL ABERDEEN CITY COUNCIL COMMITTEE Finance Policy & Resources DATE 23 rd April 2015 DIRECTOR TITLE OF REPORT REPORT NUMBER CHECKLIST COMPLETED Ewan Sutherland (Acting) Data Centre Provision CG/15/24 Yes 1.

More information

In this issue: Green Data Centers. Issue 6 August 15, 2010

In this issue: Green Data Centers. Issue 6 August 15, 2010 In this issue: Green Data Centers Issue 6 August 15, 2010 GREEN DATA CENTERS AT A GLANCE Many IT centers lack the capacity to determine an accurate calculation of data center energy consumption As data

More information

Leveraging Renewable Energy in Data Centers: Present and Future

Leveraging Renewable Energy in Data Centers: Present and Future Leveraging Renewable Energy in Data Centers: Present and Future Ricardo Bianchini Department of Computer Science Collaborators: Josep L. Berral, Inigo Goiri, Jordi Guitart, Md. Haque, William Katsak, Kien

More information

U.S. Department of Energy, National Renewable Energy Laboratory, IT Sustainability Case Study

U.S. Department of Energy, National Renewable Energy Laboratory, IT Sustainability Case Study SUMMARY The U.S. Department of Energy s (DOE) National Renewable Energy Laboratory (NREL) designed the Research Support Facility (RSF) to demonstrate that a large office building could lead the way in

More information

Green Data Centers. Energy Efficiency Data Centers. André ROUYER Director of Standardization & Environment. The importance of standardization

Green Data Centers. Energy Efficiency Data Centers. André ROUYER Director of Standardization & Environment. The importance of standardization Green Data Centers GOING FORWARD ENERGY EFFICIENCY TRENDS André ROUYER Director of Standardization & Environment All content in this presentation is protected 2008 American Power Conversion Corporation

More information

Datacentre South London Data sheet

Datacentre South London Data sheet Datacentre South London Data sheet Data sheet Datacentre South London Find us With 10 datacentres, over 4,500 racks and a 10Gb resilient core network between our datacentre locations, Pulsant has the infrastructure

More information

GHG Protocol Product Life Cycle Accounting and Reporting Standard ICT Sector Guidance. Chapter 8: 8 Guide for assessing GHG emissions of Data Centers

GHG Protocol Product Life Cycle Accounting and Reporting Standard ICT Sector Guidance. Chapter 8: 8 Guide for assessing GHG emissions of Data Centers GHG Protocol Product Life Cycle Accounting and Reporting Standard ICT Sector Guidance Chapter : Guide for assessing GHG emissions of Data Centers DRAFT March 0 Table of Contents GHG Protocol ICT Sector

More information

Guide to Cloud Computing INFORMATION

Guide to Cloud Computing INFORMATION Guide to Cloud Computing INFORMATION INFORMATION PREFACE 3 INTRODUCTION 3 WHAT IS CLOUD COMPUTING? 3 WHY IS CLOUD COMPUTING IMPORTANT TO ORGANISATIONS OF ALL SIZES? 4 BUSINESS BENEFITS 5 COST BENEFITS

More information

Assistance of Cloud Computing For Green Computing

Assistance of Cloud Computing For Green Computing Assistance of Cloud Computing For Green Computing Rashmi R. Rathi Department of Masters in Computer Application Prof.Ram Meghe Institute Of Technology And Research, Badnera,Amravati rrrathi777@gmail.com

More information

THE WORLD S MOST EFFICIENT DATA CENTER

THE WORLD S MOST EFFICIENT DATA CENTER THE WORLD S MOST EFFICIENT DATA CENTER HP POD 240a Ed Turkel Manager, WW HPC Marketing Hyperscale Business Unit 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject

More information

Overview of Green Energy Strategies and Techniques for Modern Data Centers

Overview of Green Energy Strategies and Techniques for Modern Data Centers Overview of Green Energy Strategies and Techniques for Modern Data Centers Introduction Data centers ensure the operation of critical business IT equipment including servers, networking and storage devices.

More information

Questions to be responded to by the firm submitting the application. Why do you think this project should receive an award? How does it demonstrate:

Questions to be responded to by the firm submitting the application. Why do you think this project should receive an award? How does it demonstrate: Questions to be responded to by the firm submitting the application Why do you think this project should receive an award? How does it demonstrate: innovation, quality, and professional excellence transparency

More information

AURO Enterprise Cloud

AURO Enterprise Cloud AURO Enterprise Cloud White Paper: How AURO Elimitates Vendor Lock In How AURO Eliminates Cloud Lock- In Cloud computing today is significantly improving enterprises and business IT speed, agility and

More information

A Call for Energy Efficiency in Data Centers

A Call for Energy Efficiency in Data Centers A Call for Energy Efficiency in Data Centers Michael Pawlish Montclair State University Dept. of Env. Mgmt. Montclair, NJ, USA pawlishm1@montclair.edu Aparna S. Varde Montclair State University Dept. of

More information

International Telecommunication Union SERIES L: CONSTRUCTION, INSTALLATION AND PROTECTION OF TELECOMMUNICATION CABLES IN PUBLIC NETWORKS

International Telecommunication Union SERIES L: CONSTRUCTION, INSTALLATION AND PROTECTION OF TELECOMMUNICATION CABLES IN PUBLIC NETWORKS International Telecommunication Union ITU-T TELECOMMUNICATION STANDARDIZATION SECTOR OF ITU Technical Paper (13 December 2013) SERIES L: CONSTRUCTION, INSTALLATION AND PROTECTION OF TELECOMMUNICATION CABLES

More information

Advantages on Green Cloud Computing

Advantages on Green Cloud Computing Advantages on Green Advantages of Green A growing number of organizations are becoming more green-conscious as there are several advantages of green IT. In this e-guide, brought to you by SearchDataCenter.com,

More information

DATA CENTERS BEST IN CLASS

DATA CENTERS BEST IN CLASS Data Energy Audit Chameleon Data Center DATA CENTERS BEST IN CLASS... By Wouter Kok, MSc, Strategic Advisor Global Data Center Practice Deerns leads the way in making data centers greener, by reducing

More information

Introduction. Holistic Energy Management and Metrics

Introduction. Holistic Energy Management and Metrics The goals of the greening of the Data Center are to minimize energy consumption and reduce the emission of green house gases (carbon footprint) while maximizing IT performance. Energy efficiency metrics

More information

Are You Staying Out of the Cloud for the Wrong Reasons? eguard Tech - Washington, DC

Are You Staying Out of the Cloud for the Wrong Reasons? eguard Tech - Washington, DC Are You Staying Out of the Cloud for the Wrong Reasons? eguard Tech - Washington, DC Washington DC Cloud Computing As new technologies and ideas go, cloud computing is one of the very best to come along

More information

The Solar Ice storage system

The Solar Ice storage system Solar Icetec, LLC Reno, Nevada Internet: E-Mail Office: www.solaricetec.com info@solaricetec.com (775) 983 0775 The Solar Ice storage system Heating and cooling with the power of nature The Solar Ice storage

More information

The Role of Power & Asset Monitoring within a Green Data Centre Strategy

The Role of Power & Asset Monitoring within a Green Data Centre Strategy The Role of Power & Asset Monitoring within a Green Data Centre Strategy Nick Miller Chief Technology Officer ACS ITO EMEA Slide 1 Agenda Who is ACS? The case for a Green Data Centre Strategy? How power

More information

Direct Fresh Air Free Cooling of Data Centres

Direct Fresh Air Free Cooling of Data Centres White Paper Introduction There have been many different cooling systems deployed in Data Centres in the past to maintain an acceptable environment for the equipment and for Data Centre operatives. The

More information

Data Centers: Definitions, Concepts and Concerns

Data Centers: Definitions, Concepts and Concerns Data Centers: Definitions, Concepts and Concerns Arash Mousavi DCC September 2013 Agenda 1. Introduction 2. Issues in Modern Data Centers: Siemens Integrated Data Center Solutions 3. Issues in Modern Data

More information

Energy Cost Reduction through Load Balancing & Load Shedding

Energy Cost Reduction through Load Balancing & Load Shedding white paper Energy Cost Reduction through Load Balancing & Load Shedding SCR controllers firing in phase angle degrade the power factor while increasing harmonics and electrical noise. A poor power factor

More information

Venema Advies Nigeria Limited West Africa Data Center Limited. Datacenter Sustainability

Venema Advies Nigeria Limited West Africa Data Center Limited. Datacenter Sustainability Venema Advies Nigeria Limited West Africa Data Center Limited Datacenter Sustainability Lord of War What if I have AIDS? Don't you worry? You worry too much! Why do you worry about something that can kill

More information

New Trends in Data Center Metrics

New Trends in Data Center Metrics New Trends in Data Center Metrics Chuck Carroll September 14, 2011 Critical Infrastructure of the Cable Industry Critical Infrastructure can encompass a number of different types of facilities Data Centers

More information

Data Center Business Overview:

Data Center Business Overview: Data Center Business Overview: How Trends impact your Datacenter Strategy Anna Conan Global Data Center strategy deployment VP Foundational BUSINESS OVERVIEW Rev 4a The energy dilemma is here to stay Continued

More information

Toward sustainable technology solutions for students, faculty and staff

Toward sustainable technology solutions for students, faculty and staff Green IT at UW Toward sustainable technology solutions for students, faculty and staff Terry Gray, Ph.D. Associate VP, Technology Strategy UW Information Technology gray@uw.edu 23 March 2011 Agenda Green

More information

Chain analysis datacenters and hospitals update Q1 2014

Chain analysis datacenters and hospitals update Q1 2014 Chain analysis datacenters and hospitals update Q1 2014 Deerns Nederland BV Rijswijk, 25-03-2013 HOME PAGE: PROJECT NUMBER www.deerns.com ONL100.00037-MVO.00.0001 STATUS Version 0.1 H:\PRJ\100\00037-MVO\00\0001-CSR\Rapport\CO2-Prestatieladder\Chain

More information

The Mission Critical Data Center Understand Complexity Improve Performance

The Mission Critical Data Center Understand Complexity Improve Performance The Mission Critical Data Center Understand Complexity Improve Performance Communications Technology Forum Fall 2013 Department / Presenter / Date 1 Rittal IT Solutions The State of the Data Center Market

More information

Cloud Services. Talk to us about LETN Cloud Services today 01189 070 070. At the core of LETN Cloud Services: Infrastructure as a Service / IaaS

Cloud Services. Talk to us about LETN Cloud Services today 01189 070 070. At the core of LETN Cloud Services: Infrastructure as a Service / IaaS Simplify and reduce IT Infrastructure costs Increase business application protection Talk to us about LETN Cloud Services today 01189 070 070 LETN Cloud Services are hosted infrastructure services that

More information

Datacentre Reading East 2 Data sheet

Datacentre Reading East 2 Data sheet Datacentre Reading East 2 Data sheet Data sheet Datacentre Reading East 2 Find us With 10 datacentres, over 4,500 racks and a 10Gb resilient core network between our datacentre locations, Pulsant has the

More information

KPN and Utilities. Agenda

KPN and Utilities. Agenda 1 Titel van de presentatie Classificatie KPN and Utilities Agenda Company Profile Business Market positioning Environmental Performance ICT in the transformation of the energy market Recap and Conclusions

More information

Minimising Data Centre Total Cost of Ownership Through Energy Efficiency Analysis

Minimising Data Centre Total Cost of Ownership Through Energy Efficiency Analysis Minimising Data Centre Total Cost of Ownership Through Energy Efficiency Analysis Sophia Flucker CEng MIMechE Ing Dr Robert Tozer MSc MBA PhD CEng MCIBSE MASHRAE Operational Intelligence Ltd. info@dc-oi.com

More information

Initial Steps in Capacity Management for the Green Datacenter

Initial Steps in Capacity Management for the Green Datacenter Initial Steps in Capacity Management for the Green Datacenter Stephen Marksamer, Aetna Inc. James Castronovo, Inventa Technologies Table of Contents Introduction... 3 Who Are the Stewards of Green?...

More information

Server Consolidation for SAP ERP on IBM ex5 enterprise systems with Intel Xeon Processors:

Server Consolidation for SAP ERP on IBM ex5 enterprise systems with Intel Xeon Processors: Server Consolidation for SAP ERP on IBM ex5 enterprise systems with Intel Xeon Processors: Lowering Total Cost of Ownership An Alinean White Paper Published by: Alinean, Inc. 201 S. Orange Ave Suite 1210

More information

Benefits and drawbacks of SaaS ERP software: Which option is best?

Benefits and drawbacks of SaaS ERP software: Which option is best? Tip Guide Benefits and drawbacks of SaaS ERP software: Which option is best? Small and medium-sized enterprises can find it extremely challenging to choose a Software as a Service ERP delivery model. Not

More information

Living Green in the Data Center. Dominick Regina Associate Director, Infrastructure Services

Living Green in the Data Center. Dominick Regina Associate Director, Infrastructure Services Living Green in the Data Center Dominick Regina Associate Director, Infrastructure Services The Challenge Design and build a new stand-alone data center Capacity for at least 10 years of normal growth

More information