Drupal and the Media Industry. Stéphane Corlosquet EMWRT IX, Sept 2013, Amsterdam

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1 Drupal and the Media Industry Stéphane Corlosquet EMWRT IX, Sept 2013, Amsterdam 1

2 Agenda Introduction The case for Drupal in Media Drupal and Acquia in the Enterprise Drupal and Semantic content Q&A discussion

3 About the speaker Stéphane scor Corlosquet 3 7 years with Drupal Software engineer Drupal 7 RDF core maintainer Drupal Security Team member Co-author Contrib modules: RDF Extensions, SPARQL, schema.org, WebID Member of the RDFa WG at W3C

4 Recurring Concerns in Media Ø Ø 4 Building consistent, scalable & highly branded experiences Struggling to unify cross-channel digital experiences mobile, social, and the web Ø Attaining flexibility to configure and extend web platform Ø Functional limitations to integrate and expand capabilities Ø Reducing costs to build and enhance digital experiences

5 Drupal is the Largest Open Source Community in the World Open source, web phenomenon Market Presence 2,000,000+ sites Global Adoption 228 countries Extensive Capabilities 22,000+ modules Broad Community 900,000+ members Active Development 27,000+ developers 2X the size of Linux developer community 5

6 Drupal Adoption in Key Verticals 5 11 of the Big 6 US media companies of the top 18 US media brands 71 of the top 100 universities worldwide 3 of the top 3 global music companies 130 nations using Drupal for gov t websites 2 6 top global pharmaceutical companies

7 Who uses Drupal? 7

8 Who uses Drupal? 8

9 Who uses Drupal? 9

10 Who uses Drupal? 10

11 Who uses Drupal? 11

12 12

13 Acquia is the Enterprise Guide to Drupal Co-founded by the creator of Drupal in 2007 Acquia Network: Supports 18,000+ sites Acquia Cloud, The First Global Drupal PaaS 9 Billion Requests/month 140 Terabytes of content per month 2013 Forrester Wave for Web Content Management Positioned as Visionary by Gartner 3X One of the top 10 software companies on the Inc. Dries Buytaert, 500 two years running. Creator of Drupal 13

14 Acquia is the Enterprise Guide to Drupal [ start! ] Discover Design Develop Deploy [ 14 enterprise deployment ]

15 Content Authoring Managed at Department level WYSIWYG editing Content & presentation separation Rich media integration & controls Drag and drop page layouts 15

16 Editorial Workflows Content creator/editor workbench Review, approval, publishing workflows Change reviewing Content versioning Role-based interface & permissions 16

17 Language Translation and Multi-Site Multilingual content - Support for handling text content, fields, variables, - Language translation workflow Localized Drupal UX Single site and multisite 17

18 Manage Sites & Push Changes at Scale with Site Factory Central Dashboard for Multisite Management 18 Keep all your sites in sync and reduce maintenance headaches Access, manage and monitor sites in one place Apply new Drupal configurations across any number of sites with a single click

19 Automated Maintenance with Insight Acquia Insight tracks module updated-ness we investigate for you! Learn more about Insight

20 Easily Deploy using staging tools Continuous Integration Workfow Reduces Customization Risk 20 Extend the base Drupal distribution through a shared codebase applied to all sites Validate production-readiness of your custom code Test customizations in a sandbox and deploy to all production sites when ready

21 Multiple Paths to Drupal Success 1 Acquia role Training Development support Maintenance Customer role 2 Advise Site planning Architecture design Project management Site development Testing Deployment Advise, Architect & Validate Acquia role Training Site planning Architecture design Development support Code validation Maintenance Project management Site development Testing Deployment 21 Advise, Architect & Deliver Acquia role Customer role 3 Training Site planning Architecture design Project management Build to specifi cation Development support Testing Deployment Maintenance Customer role Focus on business goals Support & maintenance Network services Cloud deployment Developer tools Drupal monitoring Performance testing

22 Semantic Content in Drupal 22

23 The Web today: Many information silos 23

24 Challenges - Growing amount of information - How can machines help us manage and search all this information? - How can we help machines to understand this information? 24

25 Evolution of the Web 25

26 Linked Open Data Cloud 26

27 Google 27

28 Yahoo! 28

29 Bing! 29

30 Structured Data in HTML Helps machines extract relevant data from HTML Can make use of this data in new ways: enhanced search results Knowledge graph Search engines only index HTML 30

31 Schema.org 31

32 Schema.org 32

33 Schema.org Describe the type of your content (Person, Event, Recipe, Product, Book, Movie, etc.) 416 types and counting Each type has a set of properties 33 Common properties: name, description, image, url Specific properties depending on the type (see type page on schema.org) 544 properties and counting

34 How does schema.org apply to Drupal? Content types 34

35 Architecture User driven data model 35

36 Schema.org module for Drupal Map your content types and fields to the schema.org terms 36

37 Content types and Fields 37

38 Content types and Fields 38

39 Content types and Fields 39

40 Rich Snippet testing tool 40

41 Schema.org module 41 UI for mapping content types and fields to schema.org Documentation on drupal.org Screencast + examples

42 Content in Drupal 42

43 Drupal 7 and RDF 43 The RDF mapping API allows any vocabulary Default mappings on blogs, forums, comments, etc. using FOAF, SIOC, DC, SKOS Drupal 7 core outputs these mappings in RDFa Mappings can be changed to include other vocabularies like schema.org

44 Drupal 7 default RDF mappings 44

45 Drupal 7 and RDF Contributed module for more features RDF Extensions Serialization formats: RDF/XML, Turtle, N-Triples Mapping UI RDF Indexer SPARQL Views Expose Drupal RDF data as JSON-LD (CORS-enabled) Features and packaging 45 Display remote RDF data in Drupal using SPARQL JSON-LD Expose Drupal RDF data in a SPARQL Endpoint Build distributions / deployment workflow

46 Drupal and SPARQL 46

47 RDF store + SPARQL Endpoint Indexing Module: Documentation: 47

48 RDF store + SPARQL Endpoint 48 Public endpoint available at /sparql

49 RDF store + SPARQL Endpoint Example: popular tags by comments PREFIX dc: < PREFIX sioc: < SELECT?tag sum(?replies) as?total_replies WHERE {?post sioc:num_replies?replies.?post dc:subject [ rdfs:label?tag ]. } GROUP BY?tag ORDER BY DESC(?total_replies) 49

50 Questions? Stéphane Corlosquet: - stephane.corlosquet@acquia.com - Engage across every digital channel 50