Full time Lecturers: Menno de Lind van Wijngaarden, Alex Asampong, Edwin Weesie, Lenka van Riemsdijk, Willem Klijnstra Course site

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1 MB-TOPIB Term A, C 5 EC Minor Globalizing Business Full time Lecturers: Menno de Lind van Wijngaarden, Alex Asampong, Edwin Weesie, Lenka van Riemsdijk, Willem Klijnstra Course site Course Coördinator: Menno de Lind van Wijngaarden; menno.lind@hu.nl Room: Tel: June 2014 Hogeschool Utrecht: University of Applied Sciences Utrecht Utrecht, 2014 Topics in International Business Hogeschool Utrecht: Univer Utrecht, 2007 This material is subject to copyright. Copies for own or internal use are permitted. Minor Globalizing Business This material is subject to cop Copies for own or internal use

2 Contents 1 Course Description 2 2 Course Goals and Learning Objectives 2 3 Place in the Curriculum and Related Courses 3 4 Study Burden 3 5 Pre-requisites 3 6 Exemption Possibilities 3 7 Competencies 4 8 Didactic Forms 4 9 Assessment 5 10 Course Material and Literature 5 11 Course Evaluation 5 1 Course Description The open nature of the economy and internationalization of trade and industry have resulted in a changing landscape for business. New opportunities and threats for local business present themselves at increasing rates, because of these trends. The realities of international and domestic business are getting blurred, because many national markets have opened themselves to international competition. Internationalization will affect any business, from small to medium to large sized business, from serving a local market to a larger area. A domestic firm for instance could face international competition, get resources from abroad, and seek new markets. Special attention will be given to the emerging economies, characterized by high economic growth, regulatory reform, increasing engaging in international trade and investment, and customer income growth, but are also characterized by instability because of social, cultural, economic, politic and demographic shifts. This pose opportunities and threats to business exposed to internationalization. This course aims to discuss the latest issues, trends and leading edge in literature in international business, in order to prepare the international business students for engaging in the internationalization efforts of business. Through workshops given by the experts in their field, the various aspects of international business are taught. 2 Course Goals and Learning Objectives General learning objectives The student: - Understands the essence of international business and it s context. - Understands the opportunities an threats in international business. - The ability to use his conceptual and visionary skills to contribute to the development and evaluation of the internationalisation strategy of a company - The ability to pro-actively seek and commercially evaluate business opportunities for both 2/5

3 new and existing products/services. - The ability to outline and evaluate the key patterns and trends in international business activity, the different approaches to internationalisation, the influence of increasing globalisation, international trade systems and financial relations and the role of several principal institutions (e.g. WTO, EU, IMF, World Bank) on international business. 3 Place in the Curriculum and Related Courses Place in the Curriculum: This course is an obligatory regular part of the minor Globalizing Business. It is a course for students with high interests in the internationalization strategy of a company. It prepares the student for the project Global Management in the next term. Related Courses: Consultancy Managing Change and Innovation Business in Society Global Management Project 4 Study Burden Total study burden in hours per student = 5 EC (European credits); 28 hours x 5 EC course = 140 hours. Workshops (6 weeks x 2 x 120 minutes): 24 Self study; reading: 24 Assignments: 92 Total hours: Pre-requisites Basic knowledge of: Business, Marketing, Management & Organisation, International Economics, presenting and report writing. 6 Exemption Possibilities Generally, not applicable. 3/5

4 7 Competencies - Professional Competencies (Knowledge, Skills, and Attitude) International Business Awareness. The ability to evaluate patterns and trends in (international) companies and markets, elaborate further on the theory and practice of international strategies. The ability to identify competitive advantage and strategy. The student is aware of recent international developments in specific regions. Intercultural Adaptability. The student can identify dimensions of business culture and human resource. He can indicate the importance of the viable (international) relations of a company within the total value chain. International Strategic Vision Development. The ability to recognise trends and the consequences they could have for the vision and (internationalisation) strategy.. He can assess the consequences of a company strategy for the evaluation of management options. Entrepreneurial Management. The ability to independently take actions and risks to create opportunities for both existing and new products/services in the market. To ability to write and defend a business plan for a company. - Generic Competencies (Task Oriented) Creative Problem Solving. The ability to take several aspects of the problem into account with a broad view. The ability to find solutions that are less predictable and cannot be derived directly from the tools given Analysis and Information Processing. To be able to work in a more complex situation and to systematically execute a research, report on the findings and to translate them into useful conclusions. To use theoretical concepts and the ability to translate these concepts into an information need. Planning and Organizing. The ability to independently make a realistic and effective planning and to determine the required time, actions, tools and priorities in relation to the activities of others. 8 Didactic Forms Workshops and group working method. Trending topics in International Business are dealt with through lectures, discussions, assignments and different reading materials. - Theoretical lectures combined with a real case analysis of specific organizations - Interactivity during lectures - Class discussions - Presentations given by students - Teamwork 4/5

5 9 Assessment Type of Assessment Weight Min. Mark Assessment 100% 5,5 Students are allowed to work in teams per workshop (4 to 5 students max per team, 3 minimum). Each topic per week is graded by the lecturer. The assignments are weighted equally (15%), except for the final presentation (25%) and will add up to the 100% total. There will be no resit per partial assessment. If the total grade is below 5.5 a resit is possible. The resit will consist of a case study on the topics covered in the course. The Course coordinator will set a new deadline in the next term. Week Lecturer Topic % grade 1 Menno de Lind van International Business and Globalization 0 Wijngaarden 2 Alex Asampong Intercultural Issues 15 3 Edwin Weesie Acquisitions, Mergers and Business Transfers 15 4 Willem Klijnstra Legal Aspects of International Business 15 5 Lenka Riemsdijk Consumer behavior 15 6 Willem Klijnstra Export 15 7 Menno de Lind van Wijngaarden Conclusion/Final presentation Course Material and Literature All material used will be provided on SharePoint 11 Course Evaluation Evaluation of the course and assessment will take place at the end of the block by the management 5/5