Heritage Sotheby s International Realty. For the ongoing collection of life.

Transcription

1 Heritage Sotheby s International Realty. For the ongoing collection of life. Napa Office 780 Trancas Street Napa, CA HeritageSIR.com St. Helena Office 1334-A Vidovich Lane St. Helena, CA HeritageSIR.com

2 Introducing Sotheby s International Realty The Sotheby s International Realty network boasts over 700 offices throughout the world including 52 countries & territories. The Sotheby s International Realty brand integrates a real estate network of international dimension, that promotes the cross selling with the main worldwide customers of the auction company. About Sotheby s International Realty Affiliates LLC Since the founding of the Sotheby's Auction House in 1744, the name has earned distinction as a marketer for many of the world's most valuable and prestigious possessions. The Sotheby's International Realty organization began in 1976, in part to serve clients desiring a complete package of estate disposition services, and soon became known for representing extraordinary estates throughout the world. Memories, relationships, treasured possessions - homes are repositories of the things that matter most. To market a distinctive home requires uncommon knowledge and resources. In the Sotheby's International Realty local brokerage offices, sellers and buyers alike can find representatives experienced in offering exceptional homes. Our sales associates understand that a home, regardless of its price range, reflects the incalculable value of the life within

3 About Us Heritage Sotheby s International Realty started out in 1947 under the name of Crown Realty. Crown Realty was formed by Harry Stover and Loyd Gularte. In 1976, Crown Realty joined the Gallery of Homes National Referral Organization and in 1978 Loyd D. Gularte incorporated into Loyd D. Gularte Inc. d.b.a. Crown Realty Gallery of Homes, with Loyd D. Gularte as President and Lovina Gularte, his wife, as secretary. In 1981, Randy A. Gularte, their son, who became associated with the firm in 1976, was appointed the position of Vice President in charge of sales of Crown Realty. In 1982, Crown Realty dropped the Gallery of Homes franchise, assuming the full responsibilities of operating the company. In 1995, Randy and Crystal Gularte purchased the RE/MAX Franchise Napa. In 1997, they changed the name of the sales division to RE/MAX Napa Valley. In November 2007, ownership and management decided to affiliate with Sotheby s International Realty. The current name of the company is Heritage Sotheby s International Realty. Randy and Crystal remain the owners of the company. Randy Gularte remains the acting President of the company. At Heritage Sotheby s International Realty we value high caliber quality sales associates. On January 1, 1987, Randy and Crystal Gularte purchased the stock of Loyd D. Gularte, Inc. Loyd Gularte retired from the company.

4 Buyer Services - Luxury Homes, Global Reach Heritage Sotheby s International Realty takes great pride in using considerable experience, resources, and global connections to artfully unite extraordinary properties with extraordinary lives. Born of the storied auction house, we continue to provide exceptional service and astute valuation for many of California s and the world s finest and most luxurious homes. Exquisite homes A network of offices to assist you locally and globally A team of associates with knowledge of their local markets A web site that displays property listings from around the world

5 Seller Services - A Network Offering Global Breadth and Local Depth Heritage Sotheby s International Realty offers our luxury home clients a marketing advantage not available through any other brokerage. We continue to deliver everyday on our promise to artfully unite extraordinary homes with extraordinary lives by combining years of experience and resources with our global connections. In January 2015 Sotheby s International Realty Affiliates LLC announced we currently boast over 700 offices and over 14,500 sales associates in 52 countries around the world. We embrace, elevate, and excel our listings through valuable networking relationships designed to help build business and drive new leads to our listings. We have a unique referral program designed to enhance referral opportunities for both real estate and auction consignment by connecting affiliates. Our exclusive relationship with Sotheby s Auction House provides you with access to many of the world s leading expert auction and appraisal specialists. Since inception, we have focused on understanding the local market in the context of the national marketplace. In providing maximum exposure for each of our listings, Heritage Sotheby s International Realty is positioned to reach the right buyers, regardless of where they are based, and achieve the right price. EA global network accessing a far-reaching qualified client base Time-tested appraisal, sales and marketing experience An international sales force of associates with local knowledge Proprietary print marketing and advertising programs A compelling website driven by a powerful brand Strong connections with the clients of Sotheby s Auction House

6 Selling Your Property Heritage Sotheby s International Realty functions as your professional local broker - with access to an international market. We offer your property through our offices around the Napa Valley, and additional exposure is obtained at Sotheby s Auction House facilities and at Sotheby s International Realty offices across the United States and around the world. Multiple properties sell through referrals introduced through the Sotheby s International Realty Network. Whether the buyers for your San Francisco townhouse or your East Hampton oceanfront are around the corner or around the world, our distinctive marketing services often provide the most direct route to the right buyer, at the right price, in the right amount of time. Through understanding the real estate landscape in the communities that we serve, along with our expertise in the areas of pricing, negotiating, marketing and excellence in client service, we work toward meeting and exceeding your expectations. We offer you a variety of first-rate services that allies you with an exceptional group of experienced professionals dedicated to being the best in the industry. Associates At Heritage Sotheby s International Realty, every agent is thoroughly trained and dedicated to providing high quality service to purchasers and sellers. Our agents live within our market area and are ready to devote their attention to your particular real estate needs. Napa Office 780 Trancas, Street, Napa, CA HeritageSIR.com St. Helena Office 1334-A Vidovich Lane, St. Helena, CA HeritageSIR.com

7 Mission Statement Heritage Sotheby s International Realty dedicates its resources to provide the most professional and productive real estate organization in the Valley. We give the highest level of support along with modern and efficient systems to our associates. Maximum real estate services include technological diversity, expert marketing, and sales of all real estate properties. These are provided to all of our clients with a high touch approach. Service to our clients is our business.

8 In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby s International Realty brand has partnered with and Online Marketing distributes Distribution properties Wheel to the most significant media companies and real estate-focused website in the Includes the most significant media companies & real estate focused websites in the world. world. To measure results, the Sotheby s International Realty brand provides a prope view and inquiry statistics for effectively illustrate the activit online. Sotheby s International R viewed an astounding 140,000 our partner sites annually. 10

9 ONE NETWORK, LIMITLESS EXPOSER Cascading Website Platform Cascading Website Platform Your property may also be found on our network of interconnected, locally focused and globally aware Sotheby s International Realty network members websites. Each site tells the Sotheby s International Realty story through the eyes of the local real estate professional, combining local expertise with global reach. Properties may also be found on our network of interconnected, locally focused and globally aware Sotheby s International Realty network members websites.

10 ONLINE marketing strategy Online Marketing Strategy Includes the most significant video media portals & real estate focused websites in the world for your home. Include most signific video m portals real est focused website the wor your ho

11 SIR Mobile SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in 56 countries. Those who seek the unique when on the road can search using SIR Mobile on Android, Apple or Blackberry and connect with SIR Mobile SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in 56 countries. our global real estate experts around the world. Locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts and more.

12 Listing Presentation Material Online Media 1. Websites a. HeritageSIR.com b. NapaHomeBuyers.com c. WineCountryHomes.TV i. Visual Tours (YouTube) d. NapaHomeInfo.com e. Realtor.com f. SothebysRealty.com 2. Alexa.com ranking a. Best ranking of any real estate brokerage in the region b. One of the best rankings in the industry Print Media 1. Newspaper 2. Just Listed / Just Sold Postcards 3. Flyers / Brochures 4. SIR Publications a. HeritageSIR.com Global Reach Wall Street Journal The New York Times 3. Marketing Cloud a. Listing blasts to thousands of licensed realtors in the bay area b. Press releases picked up by over 300 media sources nationwide New significant listings New agents joining the company Significant sales Newsworthy topics c. Direct targeting for HSIR agents Individual blasts for mailing list d. Landing pages (Lead capturing for our websites and PPC advertising) e. Craigslist integration f. Social media integration Facebook Twitter Pinterest YouTube

13 Newspapers, Magazines and Websites ST. HELENA OFFICE: 1126 Adams St., NAPA OFFICE: 780 Trancas St., HeritageSIR.com l WineCountryHomes.tv NEW HOMES Open: Fri - Mon 12-4 pm CALISTOGA Premier Vineyard Estate Property! Great location on level acreage with panoramic views of hills, mountains and adjoining vineyards. Literally unlimited potential, use your personal touch and bring this back to its glory. MLS# $2,495,000 ST. HELENA Magnolia Oaks new releases available! 3-4BD homes ranging in size from sqft. Price: $665,000 - $965,000, some with granny units. Open Friday - Monday 12pm 4pm, or by appointment. Sales office: 155 Rosebud Lane, St. Helena Magnolia Oaks (707) NAPA Panoramic mt. & vineyard views abound. Single level home on 3/4 acre located in the Oak Knoll Appellation. 4BD all with en-suite baths & French doors that open to private decks. Large outdoor entertaining area, 6 car garage w/office, storage building & playhouse! MLS# $1,695,000 ST. HELENA 5BD/3.5BA two story home minutes from downtown. High ceilings, hardwood floors, moldings and stone finishes. Bright LR w/ fireplace, gourmet kitchen w/dining nook, formal dining room, luxurious master suite. Salt water pool, fireplace, stone patio, 2 car spaces. MLS# $1,565,000 NAPA French Provincial style home custom built, in a private setting close to downtown. Seamless flow of indoor & outdoor entertaining areas, gourmet kitchen, bonus room, distressed hardwood floors, designer lighting, solid core doors, & views of the Bay & Mt. Tam! MLS# $1,495,000 ST. HELENA Ideal country setting located off West Zinfandel at the end of a cul-de-sac only minutes to town. This 2,000 sqft. single level California ranch style classic home with separate pool house with 2 rooms & bath set on under nearly 1 private acre, surrounded by beautiful trees and lush green grass. Amenities include pool, tennis court, bocce ball court, gazebo, barbeque center, organic garden and sprawling lawns. MLS# $1,700,000 ST. HELENA Beautiful mid-century home ideally located on the west side of St. Helena for easy access to town. Large quiet parcel, lovely mature trees, hardwood floors, masonry fireplace, Viking range, 3BD/2BA, wine room and approx sqft. with great upside potential! MLS# $1,295,000 ST. HELENA Country living just minutes from downtown. Charming, storybook home on 1 acre with majestic trees & huge open meadow. Large, outdoor patio for entertaining, finished basement + wine cellar. Classic country living must see to appreciate! MLS# $795,000 Sotheby s International Realty and the Sotheby s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

14 Mail, , Blog and Social Communications

15 Specialty Presentation - Contemporary Marketing Solutions Breathtaking and strategic aerial photography utilizing drones, HD ground footage and aerial video with narration. We capture a wide spectrum of views highlighting the beauty of your real estate listing.

16 Green Practice Transaction Coordination and Office Management

17 Agent Tools, Lead Generators

18 Heritage Sotheby s International Realty. For the ongoing collection of life. Napa Office 780 Trancas Street Napa, CA HeritageSIR.com St. Helena Office 1334-A Vidovich Lane St. Helena, CA HeritageSIR.com