THE WORLD S MOST COMPREHENSIVE IoT EVENT COMES TO EUROPE!

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1 EARLY BIRD DISCOUNTS AVAILABLE THE WORLD S MOST COMPREHENSIVE IoT EVENT COMES TO EUROPE! 6 7 October 2015 Maritim ProArte Hotel, Berlin, Germany Creating partnerships and developing ecosystems to monetise the IoT service vision Featuring visionary speakers from across the IoT ecosystem including Thibaut Kleiner, Head of Unit "Network Technologies" DG CONNECT, European Commission Francisco Jariego, Head of Industrial Internet, Telefonica James Monighan, Head of Products - Connected Homes, British Gas Jonny Voon, Lead Technologist - Internet Technology, InnovateUK Holger Knoepke, VP Connected Home, Deutsche Telekom François Girodolle, Head of Product Partnerships, Nest Patrice Slupowski, VP, Digital Innovation, Orange Benjamin Sarda, Director of Product Marketing, Orange Healthcare Radek Tadajewski, CEO, Oort Justin Anderson Chairman, HyperCat consortium Rob van Kranenburg Founder, theinternetofthings. eu; Chair of Activity Chain 8 Societal, IERC Davide Sorbara Senior Researcher & Technical Leader, Telecom Italia Hackathon 100+ speakers 85% Director Level & Above Attendees from 35+ countries High Level Networking Opportunities Breakfast Briefings Special Focus Day on Carrier Business Models Covering key IoT Verticals in both Consumer & Industrial IoT including: Smart Home, Healthcare & Wearables, Smart Cities, Connected & Autonomous Cars Gold Sponsor Enterprise IoT, Industrial Internet, Transport and Logistics, Smart Buildings, Energy and Utilities, Precision Agriculture Silver Sponsors

2 INTRODUCING INTERNET OF THINGS WORLD EUROPE Internet of Things World Europe is Europe s foremost IoT focused event. Taking place in October 2015, Berlin, in the heart of the European IoT ecosystem, the seat of government for an administration driving the modernisation of its industry through IoT and the how to a thriving App Developer community. Internet of Things World Europe will attract the entire ecosystem together under one roof to build business relationships and learn from industry experts across two days. With the past year having been an important one for IoT with the huge opportunities of this technology now firmly being realized globally, attend Internet of Things World Europe and be part of this multi-billion dollar industry. With the European Commission backing IoT to accelerate digital innovation, governments, operators and major industrial and consumer enterprises are beginning to see these connected technologies as a means of yielding efficiency and productivity gains and accelerating growth. Despite the benefits of IoT now being realised, there are wide ranging issues to be tackled, including safety and security, data and privacy, information asymmetry, accountability and trust as well as the major Interoperability challenges which all pose a fundamental barrier. With the latest predictions from IDC forecasting 30 billion connected objects by 2020, with the sector worth 2.44 trillion, now is the time for the range of ecosystems to unite in order to create a sustainable framework to ensure the successful IoT future. We look forward to welcoming you to the show in Berlin, if you have any questions please do get in touch with a member of the team. BOASTING THE MOST COMPREHENSIVE IoT CONFERENCE PROGRAM IN THE MARKET Monday 5th October, 2015 Pre-Conference Special Focus Day: Examining Operator Business Models for IoT DAY ONE: Tuesday 6th October DAY TWO: Wednesday 7th October KEYNOTE Building the Future Industrial IoT KEYNOTE Successfully Enabling Enterprise IoT Consumer IoT Enterprise IoT Consumer IoT Enterprise IoT Smart Home Industrial Internet Smart Cities Smart Buildings Healthcare Wearables Manufacturing Transport, Logistics and Supply Chain Integrated Transport Systems Connected Cars Energy and Utilities Precision Agriculture GET IN TOUCH WITH THE TEAM WANT TO SPEAK? Dominie Roberts, Conference Manager dominie.roberts@informa.com WANT TO SPONSOR OR EXHIBIT? Adam Sillitoe, Sales Manager adam.sillitoe@informa.com Justin Norman, Sales Manager justin.norman@informa.com MEDIA & PARTNERSHIP ENQUIRIES Nicola Allen, Marketing Manager nicola.allen@informa.com

3 JOIN THE INDUSTRY ELITE AT EUROPE S PREMIER IoT EVENT ATTRACTING A GLOBAL AUDIENCE FROM OVER 35+ COUNTRIES A SENIOR LEVEL AUDIENCE Western Europe 31% United Kingdom 15% Eastern Europe 27% Middle East 5% North America 12% Africa 2% Asia Pacific 6% Latin America 2% 35+ COUNTRIES CxO / Board Member/ President 35% Director / Head 50% Developer / Specialist / Architect 6% Business Development 6% Commentators & Influencers 3% FROM A VARIETY OF INDUSTRIES RELATED TO IoT T A B S IoT Service Deployment C R IoT Vendors D E F G H I Q O N P Source: Internet of Things World Palo Alto 2014 M IoT Facilitators L J K A OEM...13% B Automotive & Transport...2% C Carrier...9% D Enterprise...2% E Education...4% F Industrial...3% G Government...3% H Service Provider...5% I Consulting & Services...4% J Development & Design...12% K Finance & Investment...3% L Media & Analyst...11% M Industry Body...4% N Analytics...2% O Back Office...2% P Network Technology...3% Q Semiconductor...8% R Sensors...3% S Service Platform...16% T Wireless Solution...4% Adidas AT&T Belkin Bosch Software Innovations Broadcom Capgemini Cisco Ericsson Ford Motor Company GE Google Hitachi Honeywell FROM COMPANIES SUCH AS: HTC Huawei Hyundai IBM Intel Jawbone Johnson Controls Kia McAfee Microsoft Misfit Wearables Nokia Oort Oracle PLUS MANY MORE Orange Panasonic Salesforce Samsung SAP Sony Swisscom Symantec Telefonica Telstra T-Mobile Toshiba Unilever Verizon Withings Zipcar WHAT MAKES INTERNET OF THINGS WORLD EUROPE DIFFERENT? Foremost event in Europe dedicated to the monetisation and commercial opportunities from IoT Drawing on the huge success of the world s largest IoT event in the heart of Silicon Valley European Commission keynote welcoming address Pre-conference focus day on Operator Business Models for IoT which integrates the operator community with the entire IoT ecosystem Discover New Business Opportunities - this event guarantees a platform for you to meet and network with your peers from across the IoT industry Pose a question to the IoT experts at our Analyst Roundtable Networking Breakfasts 4 Industry-Specific Tracks With each dedicated track focused on a separate vertical: Wearables, Connected Cars & Autonomous Vehicles, Smart Cities, Industrial Internet, Smart Buildings, Industry 4.0, Manufacturing, Agriculture, Smart Home; Energy and Utilities and Transport Senior Level Keynotes Bringing together government representatives; industrial organisations, cutting edge enterprises and leading service providers addressing the significant opportunities and crucial challenges from IoT Gain insight into investing in IoT with our focused Investment Panel Discussion- Bringing together financiers and investors who play a crucial role in developing the future IoT Tackle the key integration and interoperability questions with our dedicated Keynote Panel Discussion Focus Session on Low Power Wide Area Networks. With recent forecasts that more than 5 billion connections will use LPWA by 2022, this event is the first to address how IoT is creating this demand

4 DAY ONE 6TH OCTOBER KEYNOTES BUILDING THE FUTURE INDUSTRIAL IOT European Commission Welcome Industry 4.0 Insight -Highlighting the Fourth Industrial Revolution Revolution or Evolution? Examining government policy and support of Industry 4.0 Highlighting the Evolution of Enterprise IoT Panel: Accelerating Innovation & Investment in Industrial IoT What is driving investment in IoT in Industry: Examining the huge opportunities, economic and environmental benefits Where do the investment opportunities lie? How has the investment climate developed over the past 12 months? What are the main financial considerations? SMART HOME ENTERPRISE IOT & THE INDUSTRIAL INTERNET Deutsche Telekom Case Study: The future of Connected Home: How to win with partners Case Study : Showcasing British Gas s successes in delivering the Connected Home Overcoming the challenges of Integrating a full home service: Bringing together key industry players & ensuring sustainable business models for interaction and interoperability Retailer Insight: Showcasing consumer adoption of Smart devices in the home Delivering an effective marketing strategy to the consumer How can brands entice new customers and thus. create a higher value, and drive repeat purchases Home Office Networking Opportunities How can the operator step into home automation and wellness markets? Providing Security in the Home A Top Down Approach to effectively implement and promote an Internet of Things strategy To what extent can Industry 4.0 accelerate developments to transform and optimise business processes with IoT Key trends and drivers in the industrial automation market How to monetize through industrial internet value proposition: How can industrial organisations justify the expenditure? Big data, Processing and Analytics for the Industrial Internet Increasing Productivity & Output for Manufacturers through IoT applications How can the industrial market take advantage of IoT What are the challenges the industry will face in this evolution? Industrial IoT in Practice: Practical business model examples Upgrading legacy equipment & standards to smarter connected systems and processes HEALTHCARE & WEARABLES TRANSPORT AND LOGISTICS Examining some of the key applications from IoT in Healthcare Bringing together the entire ecosystem to successfully drive technology innovations and enhance healthcare services Creating Effective Standardisation, Policy and Regulation Successfully adding Security into Connected Health device How many people are buying these wearable devices and what is the demand? How will the Wearables market will continue to change and evolve: Examining niche markets with huge potentials i.e. pet/ baby market wearables Examining Next Generation technologies and platforms in Hospitals and for remote care How can wearable devices be made safe and how can personal data be protected? Panel Discussion: Creating an effective User Interface: Building an engaging UX to meet user demand and experience IoT for Supply Chain Management What does IoT mean for Fleet Management and Tracking? Where are the commercial opportunities? How can this technology deliver efficiencies and therefore cut costs? Examining the role and opportunities from Fleet Analytics What are the major challenges of deploying these technologies? Assessing the need for and availability of Long Range connectivity solutions

5 DAY TWO 7TH OCTOBER KEYNOTES SUCCESSFULLY ENABLING ENTERPRISE IOT Understanding Consumer & Industry demand, usage and behaviour What are the actual figures of IoT take up? How many people are buying connected devices? Who is selling what? Managing Privacy, Identity & Security Assessing the importance of data management & analysis - What data are we sensoring, why, what is the value, to whom? What data and how to make sense of it? Who owns the data? Providing secure network architecture and protecting privacy Enterprise Spotlight: Monetising the IoT Opportunity How can enterprises use IoT to create an engaging brand experience? Creating a sustainable business model and Integrated Business Approach Demonstrating ROI Panel Discussion: Creating a Sustainable framework for IoT in Europe Integrating IoT Technologies and Standards Assessing the range of enabling technologies for IoT Overcoming interoperability challenges Which wireless standards will be most pertinent SMART CITIES SMART BUILDINGS, ENERGY AND UTILITIES A Top Down Approach: Examining the role of governments in driving developments and investment in Smart Cities Assessing the current status of IoT in European cities CIO Case Study: Highlighting successes, failures and opportunities from recent Smart City Developments How can the operator community work together wide the wider ecosystem to develop the Smart City developments? To what extent is there a need for more effective collaboration between public and private organisations? How can authorities use the IoT to help cut their 2 billion annual bill through smart asset management What impact with smarter transport solutions have on businesses and citizens? Using Big Data to decipher and overcome problems in Public Transport Leveraging the ever-growing amount of data that the Smart City has access to How can IoT enable enhancements in Rail and Bus Networks CONNECTED & AUTONOMOUS CARS How is IoT revolutionizing Energy & Utility Management What is driving innovation? Examining the key aspects for connected technology in the Smart Grid How can utility companies ensure ROI? Looking at opportunities for industrial organizations to quantify and reduce their energy usage through efficiency Revolutionising Mining with the Internet of Things Looking ahead and examining the feasibility of Virtual Powerplants Highlighting the latest developments in Smart Buildings in for Industry and Manufacturing Showcasing the Evolution of IoT in Smart Buildings Building the Smart Factory Examining how IoT technologies can optimize efficiency and minimize energy consumption through smarter building solutions What can a smart building deliver? Integrating safety and security into smart buildings PRECISION AGRICULTURE Timelines and Predictions: Assessing the future of the connected car Highlighting recent developments of smartphone integration, automotive applications, vehicle connectivity Moving towards a future of Self-Driving Vehicles: Examining the Car Manufacturer s strategy for the autonomous car Developing from partial autonomous capability Examining the revenue opportunities & business models for integrating entertainment features The role of Analytics & Insurance Ensuring safety in the Connected Vehicle Looking ahead to a future of making the car a node? How will the car be part of the overall internet structure? Examining IoT opportunities and applications in Precision Agriculture Overcoming the challenges facing smart agriculture deployments Collecting, managing, and storing long-term performance data? Maximizing food production, reducing costs and minimizing environmental impact through connected technology Delivering efficiency with waste water management What solutions are available for collecting, managing, and storing long-term performance data Internet of Things World is Supported by key Industry Associations Event Partners: Media Partners: Other Supporting Organisations:

6 BRAND NEW EVENT FEATURES Topics to be covered in the Focus Day include: Hear from leading operators on what their vision is for IoT Addressing the challenges facing the operator community: pricing, global connectivity, data and understanding end user requirements and demand Examining the MNO business offering and where the future of connectivity lies for IoT How can carriers optimize their networks and manage the traffic from IoT Applications Examine lessons learnt from 3G & LTE deployments in M2M What is the role of the carrier in defining IoT standards. What opportunities are there for carriers to partner with the car manufacturer, OEM, healthcare provider, utility company etc.? Special Focus Day on Carrier Business Models MONDAY 5 TH OCTOBER 9.00am 5.00pm CARRIER BUSINESS MODELS FOR IoT Examining current and evolving carrier strategies and plans for IoT and M2M Examining the role of the MVNO: Establishing effective business models Leveraging LTE Networks for IoT Panel Discussion: Examining the need for long range IoT connectivity solutions from Low Power Wide Area Networks With recent forecasts from Strategy Analytics that more than 5 billion connections will use low-power, wide-area (LPWA) networks by 2022, up from just 11 million in 2014, to what extent is IoT creating this demand? HACKATHON The successful Internet of Things World Hackathon comes to Europe for the first time! The Hackathon is a not for profit event that creates on the spot teams of technologists and industry stakeholders to shape the next generation of the connected internet. The Hackathon provides a playful, exploratory environment where disruption and creative ideas are the essential tools for innovation. GET INVOLVED IN THE HACKATHON! Want to attend? Secure your free place online at free until 6th July Want to support the hack? Become a hackathon supporter and benefit from branding, online exposure, sponsor a prize or set a challenge. Get in touch with the sales team now for more information! Adam Sillitoe adam.sillitoe@informa.com or Justin Norman justin.norman@informa.com Want to become a donating technology supporter? Donate some technology for the hack and gain valuable exposure during the event and raise your company profile. ARE YOU A STARTUP? Internet of Things World Europe is offering special rates for Startup companies to join the event and benefit from great pre, during and post event exposure and networking opportunities. THE PACKAGE 2 X Gold Conference Passes which provide access to the pre conference special focus day, 2 days of keynote conference sessions, deep dive presentations, networking breaks, lunch and refreshments PLUS a table top display in the exhibition zone. See the following page for pricing options Visit the website for more information VIP MEETING SERVICE Benefit from 1-to-1 meetings at Internet of Things World Europe and speed networking sessions each day. Meet more attendees at the event in a relaxed atmosphere and make the most out of your time at the show.

7 OVUM ANALYST INSIGHT FIVE DISTINCT AREAS REGULATORS SHOULD FOCUS ON IN RELATION TO IoT Luca Schiavoni Senior Analyst, Regulation Ovum The explosion of connected devices due to the development of machine-to-machine (M2M) applications and the Internet of Things (IoT) is causing a gradual, but significant, reshaping of communications markets. Regulators will play a key role in the development of new ways to communicate, the expansion and improvement of networks, and the protection of privacy and security. Based on the needs of IoT applications and devices, the evolution of communications markets, and the approaches adopted by regulators so far, Ovum has identified five key areas in regulation for IoT. Privacy and data protection M2M and IoT applications can record a variety of personal details, including location data, energy use, and driving style. The end user is often unaware of the amount and detail of personal data being shared when they use a service or device. Data protection regulations are being updated across the world and stricter rules may pose a challenge to M2M and IoT business models. Roaming M2M devices frequently have SIM cards belonging to a network of a country other than the one where the device is actually used. In some countries, mobile network operators reportedly refuse permanent roamers on their networks; such behavior may be extremely disruptive for the M2M business model, which relies on SIM cards being installed and configured at the point of manufacture. Regulators have, in most cases, been relatively quiet on the issue, which would benefit from greater clarity and more explicit rules. Spectrum policy Although spectrum policy has become more flexible in recent years, with the liberalization of certain spectrum bands, M2M could rigidify some allocation of spectrum. A large number of M2M devices are currently equipped with only 2G technologies and have an expected life span of several decades. Given that some operators are looking to switch off their 2G networks, there could be an expensive replacement scenario for enterprises if they have to buy new equipment. Some regulators have worked to make more spectrum available for M2M and IoT applications by enabling the use of TV white spaces, often via a dynamic approach (i.e., a license-exempt basis). Telephone numbering and addresses The allocation of numbering resources at the national level and the decisions of bodies such as the ITU as to whether mobile network codes can be allocated directly to M2M providers are key issues. Some regulators have expressly allocated numbering ranges to M2M services; others have allowed M2M devices to use mobile numbers. However, the development of IPv6 provides an opportunity to address the risk of number scarcity, given that, in principle, M2M and IoT services do not need numbers. Network security and resilience As M2M and IoT applications develop, networks face increasing pressure with regard to reliability and security. The traditional security approaches adopted in telecoms may not be applicable in the high-volume, low-cost devices likely to be used by many IoT applications. Regulators already monitor the quality and security of communications networks, and as the scale of these services increases they are likely to keep an even more watchful eye on issues that might affect security and service continuity. Ovum will be regularly monitoring regulatory developments across countries in these areas. This article has been taken from Ovum s Knowledge Center, for more information please visit or Ovum All rights reserved. For more information, visit