Advanced Data Management Technologies

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1 ADMT 2015/16 Unit 2 J. Gamper 1/44 Advanced Data Management Technologies Unit 2 Basic Concepts of BI and Data Warehousing J. Gamper Free University of Bozen-Bolzano Faculty of Computer Science IDSE Acknowledgements: I am indebted to Michael Böhlen and Stefano Rizzi for providing me their slides, upon which these lecture notes are based.

2 ADMT 2015/16 Unit 2 J. Gamper 2/44 Outline 1 Definition of Data Warehouse 2 Multidimensional Model 3 Methodological Framework to Build a DW 4 DW Project Management

3 Definition of Data Warehouse ADMT 2015/16 Unit 2 J. Gamper 3/44 Outline 1 Definition of Data Warehouse 2 Multidimensional Model 3 Methodological Framework to Build a DW 4 DW Project Management

4 Definition of Data Warehouse BI: Key Problems 1 Complex and unusable models in operational systems Many DB models are difficult to understand DB models do not focus on a single clear business purpose 2 Same data found in many different systems Examples: customer data in many different systems, residential address of citizens in many public administration DBs, etc. The same concept is defined and stored differently 3 Data is suited only for operational systems Accounting, billing, etc. Do not support analysis across business functions 4 Data quality is bad Missing data, imprecise data, different use of systems 5 Data are volatile Data deleted in operational systems (6 months) Data change over time no historical information ADMT 2015/16 Unit 2 J. Gamper 4/44

5 Definition of Data Warehouse ADMT 2015/16 Unit 2 J. Gamper 5/44 BI: Solution A new analysis environment with a data warehouse at the core, where data is integrated (logically and physically), subject oriented (versus function oriented), supporting management decisions (different from organization), stable (data is not deleted, several versions), time variant (data can always be related to time).

6 Definition of Data Warehouse ADMT 2015/16 Unit 2 J. Gamper 6/44 Definition of a Data Warehouse [Barry Devlin, IBM] A data warehouse is simply a single, complete, and consistent store of data obtained from a variety of sources and made available to end users in a way they can understand and use it in a business context.

7 Definition of Data Warehouse ADMT 2015/16 Unit 2 J. Gamper 7/44 Definition of a Data Warehouse [William H. Inmon] A data warehouse is a subject-oriented, integrated, time-varying, and non-volatile collection of data that is used primarily in organizational decision making.

8 Definition of Data Warehouse ADMT 2015/16 Unit 2 J. Gamper 8/44 Requirements for a DW Architecture Separation: Analytical and transaction processing should be kept apart as much as possible. Scalability: HW and SW should be easy to upgrade as the data volume and the number of user requirements increase. Extensibility: Should be possible to host new applications and technologies without redesigning the whole system. Security: Monitoring accesses is essential because of the strategic data stored in DW. Administerability: Administration not too difficult.

9 Definition of Data Warehouse ADMT 2015/16 Unit 2 J. Gamper 9/44 Single-layer DW Architecture [Golfarelli & Rizzi] Only source layer is physical DW exists only virtually as view Not frequently used in practice + Mimimizes amount of stored data No separation between analytical and transactional processing, hence queries affect regular workload No additional data can be stored

10 Definition of Data Warehouse ADMT 2015/16 Unit 2 J. Gamper 10/44 Two-layer DW Architecture [Golfarelli & Rizzi] Source layer and DW exist physically clear separation Data staging: extraction, transformation, and cleaning of data (Primary) DW can be source for data marts + Clearly separates analytical and transactional processing, hence queries do not affect regular workload + DW is structured according to multidimensional model + DW is accessible, even if source systems are unavailable

11 Definition of Data Warehouse ADMT 2015/16 Unit 2 J. Gamper 11/44 Data Mart (DM) A data mart is a subset or an aggregation of the data stored in a primary DW. It includes a set of information pieces relevant to a specific business area, corporate department, or category of users. DMs are typically populated from a primary DW (dependent DM) Might also be populated direclty by data sources (independent DM) Used as building blocks in incremental DW design Can deliver better performance

12 Definition of Data Warehouse ADMT 2015/16 Unit 2 J. Gamper 12/44 Three-layer DW Architecture [Golfarelli & Rizzi] Reconciled layer (in addition to source and DW layer): Materialization of integrated, clean and consistent operational data + Reconciled layer is common reference data model for whole enterprise, i.e., single, detailed, comprehensive, and top-quality data source + Separates source data extraction from DW population More data redundancy

13 Definition of Data Warehouse ADMT 2015/16 Unit 2 J. Gamper 13/44 Three-layer DW Architecture [Kimball]

14 Definition of Data Warehouse ADMT 2015/16 Unit 2 J. Gamper 14/44 Data Integration Two different ways to integrate the data from the sources: Query-driven Warehouse-driven

15 Definition of Data Warehouse ADMT 2015/16 Unit 2 J. Gamper 15/44 Query-driven Data Integration Data is integrated on demand (lazy) PROS Access to most up-to-date data (all source data directly available) No duplication of data CONS Delay in query processing due to slow (or currently unavailable) information sources complex filtering and integration Inefficient and expensive for frequent queries Competes with local processing at sources Data loss at the sources (e.g., historical data) cannot be recovered Has not caught on in industry

16 Definition of Data Warehouse ADMT 2015/16 Unit 2 J. Gamper 16/44 Warehouse-driven Data Integration Data is integrated in advance (eager) Data is stored in DW for querying and analysis PROS High query performance Does not interfere with local processing at sources Assumes that DW update is possible during downtime of local processing Complex queries are run at the DW OLTP queries are run at the source systems CONS Duplication of data The most current source data is not available Has caught on in industry

17 Multidimensional Model ADMT 2015/16 Unit 2 J. Gamper 17/44 Outline 1 Definition of Data Warehouse 2 Multidimensional Model 3 Methodological Framework to Build a DW 4 DW Project Management

18 Multidimensional Model ADMT 2015/16 Unit 2 J. Gamper 18/44 Multidimensional Model/1 Key for representing and querying information in a DW. Stores information about enterprise-specific facts that affect decisions The occurrence of a fact is often called event Facts are characterized by measures: numerical values that provide a quantitative description of events dimensional attributes: provide different perspectives for analyzing the facts (Data) Cube: metaphor to store facts/events in an n-dimensional space cells store measures axes store dimensions

19 Multidimensional Model ADMT 2015/16 Unit 2 J. Gamper 19/44 Multidimensional Model/2 Multidimensional model is very easy to use and understand (main reason for success) Examples of typical queries in DW What is the total amount of receipts recorded last year per state and per product category? What is the relationship between the trend of PC manufacturers shares and quarter gains over the last five years? Which orders maximize receipts? What is the relationship between profit gained by the shipments consisting of less than 10 items and the profit gained by the shipments of more than 10 items? There are a number of operators that allow to answer such queries easily ( OLAP)

20 Multidimensional Model ADMT 2015/16 Unit 2 J. Gamper 20/44 Online Analytical Processing (OLAP) OLAP is an approach to answer multi-dimensional analytical queries swiftly Essentially aggregations along different dimensions Slicing and dicing Aggregation

21 Multidimensional Model ADMT 2015/16 Unit 2 J. Gamper 21/44 OLTP versus OLAP/1 Different query types in operational systems and DW OLTP in operational DB OLAP in DW On-Line Transaction Processing (OLTP) Many small queries on a small number of tuples from many tables that need to be joined Frequent updates The system is always available for both updates and reads Smaller data volume (few historical data) Complex data model (normalized) On-Line Analytical Processing (OLAP) Fewer, but bigger queries that typically need to scan a huge amount of records and doing some aggregation Frequent reads, in-frequent updates (daily, weekly) 2-phase operation: either reading or updating Larger data volumes (collection of historical data) Simple data model (multidimensional/de-normalized)

22 Multidimensional Model ADMT 2015/16 Unit 2 J. Gamper 22/44 OLTP versus OLAP/2 A mix of analytical queries (OLAP) with transactional routine queries (OLTP) inevitably slows down the system This does not meet the needs of users of both types of queries Separate OLAP from OLTP by Creating a new repository (DW) that integrates data from various sources Makes data available for analysis and evaluation aimed at decision-making processes

23 Multidimensional Model ADMT 2015/16 Unit 2 J. Gamper 23/44 OncoNet Example OncoNet is a (small) system for the management of patients undergoing a cancer therapy used in the Hospital of Meran > 200 tables Well-suited for daily management of patients But: statistical analysis are expensive takes up to 12 hours tables are locked for that time run queries over weekend A DW approach reduced the runtime of the same queries to a few seconds (BSc-thesis of A. Heinisch)

24 Multidimensional Model ADMT 2015/16 Unit 2 J. Gamper 24/44 OLTP versus OLAP/3

25 Multidimensional Model ADMT 2015/16 Unit 2 J. Gamper 25/44 OLTP versus OLAP/4 OLTP is function-oriented, OLAP subject-oriented

26 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 26/44 Outline 1 Definition of Data Warehouse 2 Multidimensional Model 3 Methodological Framework to Build a DW 4 DW Project Management

27 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 27/44 Methodological Framework Building a DW is a very complex task It requires an accurate planning aimed at devising satisfactory answers to organizational and architectural questions A large number of organizations lack experience and skills that are required to meet the challenges involved in DW projects Reports of DW project failures state that a major cause lies in the absence of a global view of the design process, i.e., absence of a design methodology

28 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 28/44 Many Ways not to Do/1

29 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 29/44 Many Ways not to Do/2

30 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 30/44 Top-Down Approach Top-down approach: Analyze global business needs, plan how to develop a data warehouse, design it, and implement it as a whole Looks promising as it is based on a global picture of the goal to achieve, and in principle it ensures consistent, well integrated DW High cost estimates with long-term implementations discourage company managers Analyzing/integrating all relevant sources at the same time is a very difficult task, even because it is not very likely that they are all available and stable at the same time. It is extremely difficult to forecast the specific needs of every department, which can result in the analysis process coming to a standstill. Since no working system is delivered in the short term, users cannot check for this project to be useful, so they lose trust and interest in it.

31 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 31/44 Bottom-Up Approach Bottom-up approach: DW is incrementally built by iteratively creating several data marts Each data mart is based on a set of facts that are linked to a specific department and that can be interesting for a user group Leads to concrete results in a short time Does not require huge investments Enables designers to investigate one area at a time Gives managers a quick feedback about the actual benefits of the system being built Keeps the interest for the project constantly high May determine a partial vision of the business domain

32 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 32/44 The Life-cycle Goal Setting and Planning Set system goals, borders, and size Select an approach for design and ipmlementation Estimate costs and benefits Analyze risks and expectaions Examine the skills of the working team

33 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 33/44 The Life-cycle Infrastructure Design Analyze and compare the possible architectural solutions Assess the available technologies and tools Create a preliminary plan of the whole system

34 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 34/44 The Life-cycle Design and Development of DMs Every iteration causes a new DM and new applications to be created and progressivley added to the DW system.

35 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 35/44 Data Mart Design Phases

36 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 36/44 The First Data Mart Is the one playing the most strategic role for the enterprise Should be a backbone for the whole DW Should lean on available and consistent data sources

37 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 37/44 Supply- vs. Demand-driven DM Design Supply-driven (data-driven) approach Begin with an analysis of operational data sources User requirements show designers which groups of data should be selected - User requirements play a minor role Demand-driven (requirement-driven) approach Begin with the definition of information requirements of DM users The problem of how to map those requirements into existing data sources is addressed at a later stage + User requirements play a leading role

38 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 38/44 Supply-driven DM Design

39 Methodological Framework to Build a DW ADMT 2015/16 Unit 2 J. Gamper 39/44 Demand-driven DM Design

40 DW Project Management ADMT 2015/16 Unit 2 J. Gamper 40/44 Outline 1 Definition of Data Warehouse 2 Multidimensional Model 3 Methodological Framework to Build a DW 4 DW Project Management

41 DW Project Management ADMT 2015/16 Unit 2 J. Gamper 41/44 DW Project Management DW projects are large and different from ordinary SW projects months and $1+ million per project Data marts are smaller and safer (bottom up approach) Reasons for failure Lack of proper design methodologies High HW+SW cost Deployment problems (lack of training) Organizational changes are difficult (new processes, data ownership,... ) Ethical issues (security, privacy,... ) Creation of a Business Intelligence Competence Center (BICC) is crucial for success

42 DW Project Management ADMT 2015/16 Unit 2 J. Gamper 42/44 Business Intelligence Competence Center (BICC)/1 Combines competences from different but crucial sectors Leads and is responsible for the DW project

43 DW Project Management ADMT 2015/16 Unit 2 J. Gamper 43/44 Business Intelligence Competence Center (BICC)/2 BICC requires a change in the organization (difficult!) No best place, but has strategic importance

44 ADMT 2015/16 Unit 2 J. Gamper 44/44 Summary A Data Warehouse (DW) is at the core of BI; provides a complete, consistent, subject-oriented and time-varying collection of the data; provides comprehensive knowledge about your business; allows to separte OLAP from OLTP. A good DW is a prerequisite for BI, but a DW is a means rather than a goal... it is only a success if it is heavily used. Single-, two-, and three-layer architectures of DWs Separate OLAP from OLTP by creating a DW Building a DW is a complex task There is a lack of experience and of a methodological framework; Top-down versus Bottom-up design Supply-driven versus demand-driven DM design Life-cycle of DW: goal setting and planning, infrastructure design, iterative design and development of DMs Creation of a Business Intelligence Competence Center is crucial for success.

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