ADVANCED BRAND BUILDING

Transcription

1 ADVANCED BRAND BUILDING SAMIR DIXIT Brand Finance PHAM DINH NGUYEN PhinDeli NGUYEN DUC SON Richard Moore Associates NGUYEN THANH SON T&A Ogilvy NGUYEN DINH TOAN Masan Consumer VU MINH TRI Microsoft Viet Nam October 14th, 2015 Pullman Hotel, Cat Linh, Ha Noi

2 THE CRITICAL TOPIC FOR ANY COMPANY LEADER AND BRAND MANAGER The Vietnam Brand Matters offers incredible contents and in-depth analysis about brand and advanced brand-building strategy that will help company leaders and managers shape proper strategies to enable their market-leading position and concrete foundation for business development in the future. AN UNPARALLELED BRAND EVENT IN VIETNAM ATTENDED BY TOP SPEAKERS The Vietnam Brand Matters gives you the opportunity to learn live and in-person with leading marketing and branding experts, the thought leaders and CEOs, who have years of experiences and gained such prominent successes and achievements today. AN INVESTMENT FOR YOUR COMPANY S FUTURE After an intense day of learning from our experts, you will leave with many inspiration and initiatives which are crucial for your organization s better competitiveness and more stable development in the future.

3 Brand is a differentiated association (functional or emotional) in customer minds about a single company or product Nguyen Duc Son Richard Moore Associates In a market where consumers have been almost saturated with multichoices of products, services and suppliers, many enterprises keep wondering WHAT TO DO? and HOW TO DO? to retain their existence, competitiveness and growth. Will you follow a Cost Leadership Strategy? a Niche Strategy? or a Differentiation Strategy? Make it different. You will lead the market with your brand. This is the way that many marketing experts have been pursuing successfully in the Vietnamese market, creating top of mind thought of their brands among their customers and consumers. You want to learn from those experts to explore many other new and differentiated ideas and to lead your playing field. The Vietnam Brand Matters will give you an opportunity to meet, learn and talk with top Vietnamese and international marketing & branding experts. The Vietnam Brand Matters with a long-term vision of Leading in business with an advanced brand is an annual event especially held for business leaders and branding & marketing managers by Sage Brand and Communication Academy. We look forward to having you join us at the Vietnam Brand Matters 2015: Advanced Brand Building in Hanoi along with our prominent local and international speakers, including: Samir Dixit, Brand Finance Pham Dinh Nguyen, PhinDeli Nguyen Thanh Son, T&A Ogilvy Nguyen Duc Son, Richard Moore Associates Nguyen Dinh Toan, Masan Consumer Vu Minh Tri, Microsoft Viet Nam

4 ATTENDEES (500) BY COMPANY SIZE BY INDUSTRY Medical/ Health care 8%

5 ATTENDING COMPANIES

6 SPEAKERS The Vietnam Brand Matters 2015 will have the attendance of branding experts, the outstanding businesspersons who are pioneering in brand building and marketing, overcoming obstacles and challenges to pin their brands and products in customer mind successfully. With their creative thinking, sharpness, long-year experience and profound knowledge, our speakers will infuse you with energy and creative ideas, enabling you to shape a better strategy for your enterprise and to achieve a more stable and effective performance in the years to come. SAMIR DIXIT Ông Phạm Đình Nguyên PHAM DINH NGUYEN NGUYEN DUC SON Managing Director Brand Finance Asia Pacific CEO PhinDeli Brand Strategy Director Richard Moore Associates NGUYEN THANH SON NGUYEN DINH TOAN VU MINH TRI Head of Marketing Masan Consumer General Director Microsoft Viet Nam General Director T&A Ogilvy

7 AGENDA Sunday, October 14th 2015 Time Agenda 7:30 8:15-8:30 8:30-9:15 9:15-10:00 10:00-10:15 10:15-11:00 11:00-12:00 12:00-13:30 13:30-14:15 14:15-15:00 15:00-15:15 15:15-16:00 16:00-17:00 17:00 Registration Opening Ceremony Nguyen Duc Son - Brand Strategy Director, Richard Moore Associates Pham Dinh Nguyen - Chief Executive Officer, PhinDeli Coffee Break Vu Minh Tri - General Director, Microsoft Vietnam Q & A Lunch Buffet Nguyen Dinh Toan - Head of Marketing, Masan Beverage Nguyen Thanh Son - General Director, T&A Ogilvy Coffee Break Samir Dixit - Managing Director, Brand Finance Asia Pacific Q & A Closing Ceremony

8 TICKETS (including lunch buffet) VIP Ticket : VND /ticket Regular Ticket : VND /ticket PURCHASING TIME PRICE VIP Regular Super Early Bird Fee (Purchasing BEFORE 20/9/2015) VND /ticket VND /ticket Early Bird Fee (Purchasing BEFORE 30/9/2015) VND /ticket VND /ticket Regular Fee (Purchasing AFTER 30/9/2015) VND /ticket VND /ticket What you get Event Attendance Networking Coffee break Documentary Materials Stationery Event Gifts Lunch Buffet Regular Ticket VIP Ticket Đ Fast-Track Registration Exclusive Front-of-Stage Reserved Seating Exclusive VIP Networking Lunch with Guest Speakers WAYS TO REGISTER: ONLINE: vietnambrandmatters.com HOTLINE: info@vietnambrandmatters.com FOLLOW US ON: Facebook:

9 SPONSORSHIP OPPORTUNITIES WITH GREAT BENEFITS Presence in the Vietnam s biggest brand event in the year with the attendance of famous businessmen, prominent brand & marketing experts, and hundreds of corporates and enterprises in Vietnam. Opportunities to approach potential partners and customers attending the event Opportunities to directly advertise products to event attendees Opportunities to make advertisement to millions of the event s watchers, followers and potential customers via: - Facebook - Google Adwords - Display Advertising - Marketing - Newspaper/Online newspaper/tv Benefits Other sponsor packages PRESENCE OF Special invitation letter for VBM LEADERS participation 10 people 7 people 5 people 4 people 3 people 2 people 1 person MARKETING & COMMUNICA -TIONS Table to display company brochure, leaflet, and gift Standee placement Giving your company s products to VBM attendees Pre - Event 4 standees 3 standees 2 standees 1 standee Invitation Letters Marketing to 10,000 businessmen in SAGE community Logo displayed on VBM Brochure VBM Website VBM Fanpage 7 months 6 months 5 months 4 months 3 months 2 months 1 month BRANDING Compnay Introduction on Website VBM Fanpage VBM Tại Diễn On-site đàn Logo displayed on online banner ads Logo on Backdrop, Standee Video (30s) about the company Logo on VBM documents An Advertisement page enclosed in VBM documents Logo on event s direction boards Sau Diễn Post đàn - Event Logo displayed on post event s

10 ORGANIZERS SPONSORS Gold Sponsors Silver Sponsors Bronze Sponsors Other Sponsors STRATEGIC PARTNERS MEDIA PARTNERS