Google Regional Trainer & Speaker / Online Marketing Manager / Digital Marketing Specialist dhuysamen@gmail.com
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1 Dewaldt Huysamen Google Regional Trainer & Speaker / Online Marketing Manager / Digital Marketing Specialist dhuysamen@gmail.com Summary Six years plus experience in Internet Marketing, Inbound Marketing and Paid Marketing focusing on Research, Creation, Testing, Measuring and Refinement when it comes to the following: - Google Regional Trainer & Speaker Chosen by Google to train other agencies - Training & Consulting Agencies - SEO - YouTube Marketing - Google AdWords - Facebook Marketing (PPC, Growth & Branding) - SEM - CRO (Conversion Rate Optimising) - Display Advertising - Affiliate Marketing - Content Marketing - Social Marketing - Online Reputation Management - Copywriting - Marketing I have always seen myself as the one that actually does sell the ice to the Eskimo. I can only sell a service or product I fully understand and have proven to work, but getting anyone to see the benefit of the product or service is one of my strongest points. I have vast experience when it comes to people skills and I excel in this area. I believe it is the building block of any business or working environment. If people can not communicate or be understood and know how to be dealt with, the business will no longer flourish nor will customers return if they are not feeling welcomed and well looked after. I also have always been involved with finding solutions and preventing crisis management. I am very good with logistics as well. All my previous employment I was an extremely quick learner, not just learning and adapting but taking it and making it my own and expanding it further, making it grow through hard work and motivating team work by motivating and encouraging others working with me, to help the company and thus everyone, seeing the success of the company will lead to a direct result of each employee's own personal success and willingness. Page1
2 My only goal in life is to be as successful as possible in what ever it is I do. Obtaining this by learning from others, bettering the ideas where possible and always willing to work as a team and go the extra mile to meet success. Specialties Google, SEO, SEM, Social Marketing, Costing, People Skills, Conversion Rate Optimisation, Online Reputation Management, Negotiations, Ordering, Internet Marketing, Computer Literate, Presentations, Teaching, Planning, Research. Google Adwords Certified and Analytics Certified Professional, Advanced WHM & Cpanel skills, Shell & Linux, Office 2010, Adobe CS5 Master Suite. Honors and Awards SEO Off The Year 2012 at ilead Online ilead Online December 2012 I was issued a certificate for SEO of the year in 2012 whilst I was still employed by ilead Online. This award went to the SEO that had the best overall performance when it comes to clients and their SEO, Google AdWords Campaigns, Conversion Rate Optimisation, Social Media Marketing, YouTube Marketing and every other aspect falling under inbound and paid marketing. Experience Google Regional Trainer & Speaker for Google Partner Academy Programme at Dewaldt Huysamen September Present (5 months) Training Google's agencies on both the finer tactical aspects of implementing and using Google products such as Google Analytics and Google AdWords as well as how to get into and drive the business of performing these services. I was chosen by Google and Cardinal Path as a Google Partner Academy trainer. Part of the Google Partner Academy Programme. Director / Owner at PCWIZODE CC December Present (5 years 2 months) With over 6 years experience in Google marketing related channels, such as Google AdWords, SEO, Conversion Rate Optimisation, User Experience Optimisation, ORM (Online Reputation Management) and Social Media, it is no reason why all our clients are so happy. We believe in a handful of clients, and building long term relationships. This ensures quality work and attention. 1 recommendation available upon request Digital Marketing Specialist / Online Marketing Division Manager at Starbright Solutions March December 2013 (10 months) I am currently a Digital Marketing Specialist and Google Qualified Professional at Starbright Solutions, Page2
3 dealing with clients from small to large and leading the online marketing division team. I also do sales, account management, consulting and training and our options for online marketing is something new to the industry and brings the best possible success, ROI and conversion rates out there for businesses. Strategic Inbound & Paid Marketing (Online Marketing) Consulting, including business plan & sales strategy development is only some of the added responsibilities I have. SEO - SEM at i Lead Online April March 2013 (3 years) I am one of the SEO's at ilead Online and I am also in charge of research and development and training the other SEO's. 3 recommendations available upon request Head Of Research and Development at i Lead Online April March 2013 (3 years) I am in charge of research and development and finding better systems and always be on top of the latest from Google and other authority resources. I implement and test these new ideas and systems until perfected for best performance related results concerning ilead Online. 4 recommendations available upon request SEO - SEM In House Training at i Lead Online April March 2013 (3 years) I give training to other SEO and SEM staff in house concerning the latest proven Google friendly SEO and SEM techniques. I also train and educate the other SEO and SEM staff how to apply my own SEO/SEM techniques to ensure the best results and ROI for our clients. 1 recommendation available upon request SEO at African Independent Insurance March September 2010 (7 months) Search Engine Optimiser for Ilead and currently this is one of our clients specialising in Insurance for the South African Market Personal Assistant at Creative Cupboards January December 2008 (2 years) I design kitchen, bedroom, bathroom and other cupboard units. Draw up the plans and do cutting lists to work out the costing. I also do admin. Page3
4 Hostel Manager, CI Manager, Farm Manager, Operations Manager, Database Keeper and Admin at Noupoort Christian Care Centre January December 2006 (2 years) Was working closely everyday with the Director and helping other staff to overlook more than 160 residents on average. Dealt with new admissions and was also liaison between parents and their children. Dealing with upset and depressed parents daily in order to help them cope with their Children's past addiction problems. Kept the database of all the current and past residents. Also did a lot of legal work, and typed many letters due to my typing speed. Counselled residents daily. Was also in charge of the Hostel for the men and the most crucial department of the ministry, namely Corrective Intervention. Was available 24 hours a day 7 days a week. 1 recommendation available upon request Manager at Silver Ridge Spur January January 2003 (2 years 1 month) Specialised as Front Of House Manager, Ensuring top service and quality and satisfaction to customers. Also had to motivate waitrons and staff in order to deliver their best. Also did stock take, and quality checks twice a day including duties in kitchen like cutting meat. Volunteer Experience Owner / Director at GODSBOY NPC November Present (1 year 3 months) GodsBoy is a non profit company that helps people with problems via Christian counselling. We also specialise in helping families and people caught up or somehow connected to drug abuse in South Africa and around the world. We do not charge anything by donations are always welcome. Publications Interview with Rand Fishkin Inbound Marketing SEO Guru CEO of semoz.org Bizcommunity.com May 2, 2012 Authors: Dewaldt Huysamen, Rand Fishkin Rand Fishkin is regarded by many as a legend in the field of inbound marketing. Here he is interviewed by Dewaldt Huysamen* to get some Fishkin insights for you on the subject - and more. Google's Doube Standards on Penguin and Negative SEO Page4
5 ileadtutorials.com May 17, 2012 Authors: Dewaldt Huysamen Proof that Google has double standards... Upset about Google killing SEO? Don t panic, there s a way forward memeburn.com April 5, 2012 Authors: Dewaldt Huysamen The SEO agencies or experts that really want to get technical need to know and focus on link segmentation on a page as well, as Google is already smart enough to determine where and what type a link is on any given page. Why your site should go mobile and 10 things to remember when you do Memeburn.com March 26, 2012 Authors: Dewaldt Huysamen Do you have a website? Running a determined business and want to stay ahead of the crowd? Well then, you have to go mobile as soon as you can. Desktop is just not cutting it anymore and if you do not take action now, you will hate yourself for it later, trust me. Courses Hoërskool Die Wilgers English Afrikaans Science Biology Maths Business Economics Accounting History... Independent Coursework Assessors Course Languages Afrikaans English Page5
6 Projects Medihelp November 2011 to November 2013 Had to get Medihelp ranking in the top 8 for medical aid and medical schemes as keywords and this was achieved. Currently doing advanced user experience optimisation, as well as CRO for them. Was also in charge of their AdWords. Internet Solutions July 2013 to Present, Tinus Havinga Doing IS SEO as well as Google AdWords marketing, ranging from YouTube Video advertising, remarketing and so much more. Also doing consultation on marketing strategies. Dr. Ivan Marx - YourDentist.co.za August 2011 to January 2013 SEO and SEM: Organic Rankings on Google and Google AdWords campaign on search network and GDN seperately... Prue Leith April 2010 to March 2013 SEO, SEM: Organic rankings, Google AdWords and over all improving of quality leads and branding. Eurobride July 2011 to December 2011, Christopher Vermaak, Donovan Denoon, Lulie Swanepoel SEO and SEM: Organic rankings, Google AdWords and overall conversion optimisation. Had to fine tune project and create new protocol for other SEO to follow. Kärcher South Africa April 2010 to March 2013 Leading company in Cleaning Industry in the world. Did their AdWords as well as Facebook marketing campaign. Holiday Autos / Car Hire 4 Less May 2010 to March 2013 SEO, SEM: Organic rankings, Google AdWords and over all improving of quality leads and branding. Recently was just doing their AdWords and YouTube Marketing campaign and also did animation video for Page6
7 them. Holiday Autos USA Google Adwords Campaign February 2011 to February 2012 SEM: Google AdWords and over all improving of quality leads and branding. Their internal team took over seeing PPC campaign is gelled now and optimised. Etraffic February 2012 to February 2013 Our leading website for the keyword SEO and search engine optimisation. I am given the website to improve over all organic rankings for tough keywords like; SEO, search engine optimisation, digital marketing, Social Media Marketing etc... Citton Cars September 2011 to December 2012 SEO and SEM focusing on keywords like used cars and related keywords. Skills & Expertise SEO SEO Copywriting SEM Google Google Analytics Google Adwords People Skills Customer Negotiations Project Planning CMS Joomla Wordpress Dreamweaver Research Training & Development Landing Page Optimization Website Strategist Innovative Problem Solver Account Management Online Marketing Negotiation Planning Social Marketing Page7
8 Teaching Costing Computer Literate PPC Web Analytics Social Media Marketing Marketing Social Media Digital Marketing Online Advertising Blogging Social Networking Link Building Web Development Copywriting Web Design Marketing Strategy Facebook HTML Website Development Analytics Customer Relations Public Relations Keyword Research Microsoft Office Online Reputation Management Mentoring Test Scores Google Search Advanced Exam September 2013 Score:92 This is one of Google AdWords advanced exams needed in order to be Google Certified. Certifications Google Analytics Individual Qualified Google License August 2011 to February 2013 Google AdWords Certified Individual Google License May 2010 to February 2013 SEO Of The Year 2012 ilead Online November 2012 Page8
9 Education Hoërskool Die Wilgers Interests Jesus Christ, New Technology, Doing Research on Common Interest and work to better myself in anyway possible. Gym. Outdoors, Helping other People. Page9
10 Dewaldt Huysamen Google Regional Trainer & Speaker / Online Marketing Manager / Digital Marketing Specialist dhuysamen@gmail.com 10 people have recommended Dewaldt "Dewaldt knew what I was talking about and how to make it work!" Evert Slabber, was Dewaldt's client "I have worked closely with Dewaldt over the last couple of months, and was pleasantly surprised with the results! He showed creative thinking, and smart strategizing in compiling our seo campaign at a cost effective rate. We derived enormous value from our involvement with Dewaldt!" Danie Ferreira ACMA, CGMA, was Dewaldt's client "Dewaldt is a results driven individual who strives to be the best in anything he does. A very nice person to work with and always full of new ideas!" Johann Nortje, was Dewaldt's client "Whilst I have been working with Dewaldt I have found him to be very focused, enthusiastic, inventive and very knowledgeable. He is fully committed and clearly enjoys what he does in his arena." Nick Dobner, was Dewaldt's client "Dewaldt is a team player and you can count on him to do very diligent research on anything especially SEO. When it comes to SEO he is like a walking book of knowledge. He always puts extra effort, works long hours and is very good friend and leader to other people. I'm proud to say that I know Dewaldt, he is a very religious individual with a huge passion for helping people who are struggling with addictions." Rui Ferreira, SEO, ilead online, worked directly with Dewaldt at i Lead Online "When I think Dewaldt...I think of a a person that has more passion for SEO/SEM and research in the related fields, than actual BLOOD running through his entire body. We know that where there is managed passions...there will always be success." Donovan Denoon, General Manager, ilead Online, managed Dewaldt at i Lead Online "I have been working with Dewaldt for just over two months now and must say that he truly is both an innovative and meticulous search engine optimization (SEO) and Internet marketing expert. He always seems Page10
11 to be ahead of the latest digital marketing trends and tools available in the ever-changing e-commerce arena. The manner in which he boosts the presence on the Internet of his clients is simply astonishing!" Johann Herbst, Account Manager, ilead Online, worked directly with Dewaldt at i Lead Online "I have been working with Dewaldt for almost a year and it has been a great pleasure. His focus and dedication is inspiring, as is his love for all things online. One can say that he is like a sponge when it comes to information, always keeping one step ahead of developments. One a personal note I can say that it has been an honour working with Dewaldt thus far. He is always willing to help whenever I need assistance. As part of the ilead team, he is one of a kind!" Lulie Swanepoel, SEO Online Editor, ilead Online, worked with Dewaldt at ilead Online "Knowledgeable, inquisitive and hard working. Always determined to stay on top of anything SEO related. Great addition to any firm looking to make online marketing their number one game." Lana Oosthuizen, Webmaster, Etraffic.co, worked directly with Dewaldt at i Lead Online "Dewaldt is an enthusiastic and positive person who is and will be an attribute to any business that he wishes to apply himself to. He is hard working and reliable with a steadfast character and a very pleasant personality." Stella Stofberg, Owner Seeff Caledon, Seeff Properties, was with another company when working with Dewaldt at Noupoort Christian Care Centre Contact Dewaldt on LinkedIn Page11
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