Λίγθιςτορία. καιτθνεπανάςταςθτουsearch ςαν βαςικοφμθχανιςμοφεφρεςθστου περιεχομζνου
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- Gary Douglas
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1 Λίγθιςτορία Ξεκινϊντασαπότθδιαςφνδεςθ πανεπιςτθμίων,προχωρϊντασςτθχριςθτων πρϊτωνυπθρεςιϊνόπωστο , τα newsgroups, τθνανακάλυψθτου www ςαντοβαςικόμζςοπλοιγθςθσ,μζχρι καιτθνεπανάςταςθτουsearch ςαν βαςικοφμθχανιςμοφεφρεςθστου περιεχομζνου
2 Λίγθιςτορία ΤοInternet ζφταςεςεμιαπραγματικά ϊριμθκατάςταςθαπότεχνολογικι, κοινωνικικαιοικονομικιάποψθ, γνωςτιπεριςότεροςανweb 1.0
3 Web 1.0 ΩριμεσB2C υπθρεςίεσ,θζμφαςθ βρίςκεταιςτθδθμοςίευςθτθσ πλθροφορίασ, ενϊπαράλθλα κάνουντθνεμφάνιςιτουσκαικάκετεσ υπθρεςίεσ{e-banking, e-trading}. Το θλεκτρονικόεμπόριοξεκινά,ενϊ τοκράτοσανακαλφπτειζναν εναλακτικότρόποναεξυπθρετείτον πολίτθτου
4 Web 1.0 B2B marketplaces καιυπθρεςίεσβρίςκουν ςιγάςιγάτοακροατιριότουσ,ενϊυπθρεςίεσ ςαντοebay, τοamazon καιάλοι διερευνοφνζνανζοεπιχειρθματικοφμοντζλο πουζγινεαργότεραγνωςτόςανlong Tail Τζλοσδεκαπρζπειναξεχάςουμεότιτοweb άνοιξετοδρόμοςεευκολοςυντιρθτεσ εφαρμογζσ,προςβάςιμεσαπόπαντοφ
5 Web 1.0 Τοπεριεχόμενοείναικυρίωσ ταξινομθμζνοιεραρχικάςε κατθγορίεσ,folders, καταλόγουσενϊο βαςιλιάσείναιθπλθροφορίαςε οποιαδιποτεμορφικαιανείναι,δομθμζνθ, αδόμθτθαρκείναείναιδθμοςιευμζνθ εκείζξω
6 Bubble 1.0 Κάπουεκείλοιπόνζγινεαυτόπουόλοι γνωρίηουμεςανφοφςκατουinternet.η αξίατουπράγμαυπερεκτιμικθκε οικονομικά, κοινωνικά, πολιτιςμικάκαιαπαξιϊκθκε απότομα,καιγιακάποιουσβίαια
7 Ανάγκεσ/Τεχνολογίεσ Παρόλααυτά,οφτεοιανάγκεσπουμασ οδιγθςανεκείοφτεοιτεχνολογίεσπου φτιάχτθκανγιανατισικανοποιςουν, ςταμάτθςαναυπάρχουνκαινα εξελίςονται.γιατθνακρίβειαςυνζχιςαντθν πορείατουσ,τραβϊντασθμίατθνάλθ προστομζλον
8 Ανάγκεσ/Τεχνολογίεσ Web 1.0 Ανάγκθ Τεχνολογία Ανάγκθ Τεχνολογία Ανάγκθ Τεχνολογία Ανάγκθ Τεχνολογία Ανάγκθ Ανάγκθ Τεχνολογία Ανάγκθ Τεχνολογία
9 Ανάγκεσ/ Τεχνολογίεσ Ταόριαμεταξφδουλειάσκαιπροςωπικισ ηωισζγινανκολά.ολοζνακαιπεριςότερααγακά ζγινανψθφιακά.οιάνκρωποιανακάλυψαντθν ευκολίακαιτθχαράναςυνδθμιουργοφν.οι τιμζστωνυπολογιςτϊν,τθσιςχφοσ,τθσδικτφωςθσ μειϊκθκαν.θζλουμεκαιμποροφμενα ςυηθτάμεπαντοφκαιμεόλαταμζςα.οι ευρυηωνικζσςυνδζςεισδιαδίδονταιολοζνα καιπεριςότερο
10 Ανάγκεσ/ Τεχνολογίεσ Οιομάδεσβρικαντρόποναμεταφζρονται εφκολακαιγριγοραonline. Νζεστεχνολογίεσ όπωστοajax ζφερανςτονbrowser πλοφςια λειτουργικότθτα. Ηςφνδεςθανκρϊπων καιςυςτθμάτωνζγινεευκολότερθ. Οι ευρυηωνικζσςυνδζςεισεπζτρεψαντθν γρθγορότερθαποδοχινζωνβελτιωμζνων εργαλείωντουweb
11 Ανάγκεσ/ Τεχνολογίεσ Ολοιπλζονδθμιουργοφμεκαι αναλϊνουμεπεριεχόμενο.διακζτουμε απίςτευταγριγορθδυνατότθτα κλιμάκωςθσ. Αναγνωρίςαμετθν αυκεντίαστωνπολϊν. Δθμιουργοφμε νζεσεφαρμογζσξαναχρθςιμοποιϊντασ λειτουργικότθτακαικομάτιαάλων(mashups).ηδιαφιμιςθχρθματοδοτείολοζνα καιπεριςότεροτοweb
12 Ανάγκεσ/Τεχνολογίεσ Τεχνολογία Web 2.0 Web 1.0 Ανάγκθ Τεχνολογία Ανάγκθ Τεχνολογία Τεχνολογία Ανάγκθ Τεχνολογία Ανάγκθ Τεχνολογία Ανάγκθ Τεχνολογία Ανάγκθ Τεχνολογία Ανάγκθ Ανάγκθ Τεχνολογία Ανάγκθ Τεχνολογία Ανάγκθ Ανάγκθ Τεχνολογία Ανάγκθ Τεχνολογία Ανάγκθ
13 εντάξει,αλάείναικάτιυπαρκτό? 1ΔιςοιχριςτεστουInternet. ΤοYouTube πουλικθκε$ 1.65 Δις.Μζςααπότο ebay ζχουνπουλθκείαυτοκίνθτααξίασ$ 1Δις.ΤοSkype πουλικθκεμζςαςε27 μινεσ$4.1δις.τονσεπτζμβριοτο itunes ποφλθςετο1.5δις/ςτότου τραγοφδιμετάαπό2.5χρόνια λειτουργίασ
14 καιδεντελειϊςαμε ΤοFlickr πουλικθκε$35εκατ.ςε2χρόνια. ΤοMySpace μετάαπό2.5χρόνιαηωισ$ 580 Εκατ. 0.5Εκατ.άνκρωποιηουναπότο ebay. H Microsoft ανακοίνωςεεπενδφςεισ R&D αξίασ$6δις.ςτθνκατεφκυνςθτων Software καιservices
15 Άρα... Κάποιοιεπενδφουνχριματας αυτό Κάποιοιβγάηουνχριματααπόαυτό Ολοιείναιεκεί Εχειδθμιουργιςειbrand Οιανάγκεσείναιυπαρκτζσ Οιτεχνολογίεσκαμείνουν
16 Άρα. Πρζπειςίγουρα νατοδείτε
17 ΚαιςτθνΕλάδα? Προφανϊσδενείμαςτεςταίδιαεπίπεδαμετο εξωτερικό.ηχριςθτουinternet είναιμικριακόμθ. Προςπακοφμεναπρολάβουμετοτραίνοτθσ ευρυηωνικότθτασ Είμαςτεόμωσπρϊτοιςτονκόςμοςτθναφξθςθτων ADSL ςυνδζςεων.ολοικζλουνθπίτατουinternet να μεγαλϊςει.οιελθνεσχριςτεσ χρθςιμοποιοφνweb 2.0 τεχνολογίεσ.
18 Microsoft Web Strategy "... At times of disruption like this there are always extremists. Twenty-five years ago, at the beginning of the PC revolution, some predicted the death of the mainframe, because of the PC. Now there are extremists who believe that every application will be accessed through a browser, and that everything will move to this computing cloud, that your enterprise data center will go away, that you'll trust third parties with your business information, and systems. Microsoft is taking a very pragmatic approach; a seamless, blended, clientserver-service approach. We want to make sure that you can easily transition client and server-based applications to services, or vice-versa. Our services won't be disconnected from existing applications, but instead are going to be designed to complement and extend our WindowsandOficeplatformstotheInternet. RayOzie,USTechEd 06
19 demo
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21 Major innovations and enhanced functionality Targeted Windows XP SP2 and Windows Vista Key areas of focus: Dynamic security protection Makes everyday tasks easier Improved platform and manageability
22 Protected Mode (Vista) URL handling protections ActiveX Opt-in Phishing Filter: Anti-phishing warning/blocking Security Status Bar Address bars in every window Page Zoom Tabs Favorites center Parental Controls (Vista) Integrated search toolbar Printing advances RSS feed detection and integration One-clickcleanup ofcachedpages,paswords,history
23 demo
24 ASP.NET ControlBuckets Security Data Navigation Web Parts ASP.NET PageFramework Features Master Pages Themes/Skins Localization Adaptive UI ASP.NET BuildingBlock APIs Membership Role Manager Personalization Site Navigation Database Caching Management
25 Web Parts Framework for building portal-style apps Patterned after SharePoint Portal Server Rich UIs with minimal code Edit page layout using drag-and-drop Edit appearance and behavior and more Seamless personalization Intercommunication ("connections")
26 demo
27 Microsoft Ajax Library A framework for building a new generation of richer, interactive, personalized standards-based web applications Server-centric Ajax Web Development Incremental Ajax approach to add UI enrichment for key scenarios Enrich applications without lots of JavaScript code required Enable you to keep core UI/Application logic on server (VB/C#) Client-centric Ajax Web Development Leverage full power of script/dhtml Provide richer and more interactive user experience Build mash-ups, gadgets and other new immersive experiences
28 demo
29 Windows Live is a set of software services that brings together my world of information, interests, and relationships A new set of Best of Breed internet services Mail, IM, Search, Protection and more Designed to work Naturally and Seamlessly Across Services, Devices and with Windows Enabling User Control and Personalization User choice; customization and rich personal expression tools Delivered with the highest quality of Advanced Technology For Consumers, Advertisers, Partners and Developers
30 Live.com Windows Live Gadgets Windows Live Search Windows Live Toolbar Windows Live Product Search Windows Live Academic Search Windows Live QnA Search Windows Live Expo Windows Live Favorites Windows Live Alerts Windows Live Mail Windows Live Mail Desktop Windows Live Messenger Windows Live Messenger Phone Windows Live Contacts Windows Live Spaces Windows Live Mobile Windows Live Custom Domains Windows Live OneCare Windows Live Safety Scanner Windows Live Family Safety Settings Windows Live ID dev.live.com Windows Live Gallery Windows Live Writer Microsoft Office Live Live Contacts Control Windows Live Gadgets Live Clipboard Project PhotoSynth Project SeaDragon
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32 A productive, unified approach to UI, media and documents to deliver unmatched user experience
33 Next-Gen applications: Immersive Desktop applications Enterprise Intranet applications Windows Media Center applications Premium Internet applications Common code base and flexible deployment
34 demo
35 Improved navigation and User Interface Optimized for widescreen 2x more information with horizontal scrolling Rich TV features One stop shop entertainment box
36 Electronic Program Guide Online spotlight Excellent opportunity for partners Growing number of partners In a growing number of countries Covering a growing number of scenarios Television and Movies Music and Radio News and Sports Photo and Games Long tail content OEM- and ISV-provided apps and services
37 Showcase for services from key partners TV & Movies Music & Radio News & Sports Games Photos & Lifestyle e-services
38 demo
39 Easier Provides consistent user experience Replaces usernames and passwords with strong tokens Safer Protects users from phishing & phraud attacks Support for two-factor authentication Tokens are crypto-graphically strong Runs under separate desktop and restricted account Isolates CardSpace runtime from Windows desktop Built on WS-* Web Services Protocols Can be supported by websites on any technology & platform
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41 no demo
42 A small, lightweight, specialized application. Small: physically small dimensions. Lightweight: much less coding than a full application. Specialized: performs a specific, limited action or function.
43 Live Gadgets (Mini Web Apps) Dynamic, Portable User Experience. Works on Live.com, MSN Spaces and Much More. Sidebar Gadgets (Mini Desktop Apps) Rich, Complex Desktop- Based User Experience. Secure Enterprise Functionality. Only Works on Vista Sidebar (docked and undocked).
44 demo
45 Browse, Search, Subscribe: The Promise of RSS Common RSS Feed List gives application developers access to the list of feeds to which the user is subscribed. Common RSS Data Store is a common data store that provides a single location where applications can access any content that has been downloaded to the PC via RSS RSS Platform Sync Engine automatically downloads data and files (enclosures) for use by any application.
46 Simple List Extensions. Designed as extensions to existing feed formats to make exposing ordered lists of items easier and more accessible to users. Simple Sharing Extensions. Defines the minimum extensions necessary to enable loosely cooperating applications to use RSS as the basis for item sharing, key element in Web 2.0
47 demo
48 Blur between work and play Most used free IM service in the world* In 26 languages and nearly every country 2.5 billion messages sent each day Use on mobile and PC > Messenger users in Greece
49 demo
50 Simply put Software deployed as a hosted service and accessed over the Internet Asoposedto onpremise Two categories of SaaS applications are getting the most attention: (a) Enterprise LOB SaaS (for example, Salesforce.com) (b) Web2.0 ConsumerSaS(forexample,Flickr)
51 Worldwide spending on SaaS increased 39% from 2003 to 2004 IDC predicts worldwide spending on SaaS will reach $10.7B in 2009 Worldwide Software as a Service Spending Forecast $12 $10 $8 $6 $4 $2 $501M $334M $3,370M $582M $433M $4,448M $680M $562M $5,560M $795M $731M $6,623M $928M $916M $7,571M $1,079M $1,082M $8,583M 5 - Year 21% CAGR $ Americas Asia Pacific EMEA
52 SaaS and The Long Tail Dozens of markets of millions or millions of markets of dozens? $ / Customer Your Large Customers What if you lower the costs of consumption (that is, lower barrier to entry) and you also lower cost of operations? Your Typical Customers (Curently)Your non-adresable Customers New addressable market >> current market # of Customers
53 Smart Client Browser Presentation SaaS Provider Meta Data Services Shared Services: Process Services forexample,biling,metering,slamonitoring A.K.A. SO Infra, Business Service Delivery Services Platform, OSS/BSS Security Services Directory Service SaaS Hoster Clasic Hosting Meta Data CPU-Storage-Bandwidth File System Databases Clasic Hoster
54 SaaS Maturity Model Ad-hoc/Custom Application Hosting Model (ASP) Tenant1 Tenant2 Tenant3 Tenant1 Tenant2 Tenant3 Configurable (but single tenant) Physical or virtual isolation Instance1 Instance2 Instance3 1 2 Instance Instance Instance Configurable, multitenant Tenant1 Tenant2 Tenant3 3 4 Tenant1 Tenant2 Tenant3 Scalable, configurable, multitenant Tenant Load Balancer Instance Instance Instance Instance
55 What we offer as Microsoft : Evangelizing SaaS, engaging with Service Providers, Service Hosters and Service Enablers Architectural guidance We implement our own SaaS services with Live.com Service Provider License Agreement Microsoft Windows based Hosting for Applications
56 ΠαναγιϊτθσΚοντόπουλοσ
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