Best in Class Cloud CRM and B2B Demand Generation. Powered by LeadMaster, Inc. All rights reserved 1
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1 Best in Class Cloud CRM and B2B Demand Generation Powered by 2013 LeadMaster, Inc. All rights reserved 1
2 Who we are Cloud based CRM technology and B2B marketing Global presence and experience Services we deliver Best in Class People and Process Industry experience Best in Class Closed Loop Marketing Closed Loop lead management CRM Lead Management in practice Customizable metric reporting Delivering results Rapid lead support LeadMaster Lead-Xpress How to get started 2013 LeadMaster, Inc. All rights reserved 2
3 Global Cloud Based CRM Technology and B2B Marketing Serving the Technology Industry since 1998 High Tech "We've used LeadMaster for the past several years and the LeadMaster team knows our business, sometimes better than we do. They've uncovered many opportunities for our sales reps and are very responsive to our requests." Software OEM "We consider LeadMaster to be a valuable partner for both sales lead generation and lead management. LeadMaster brings a wealth of knowledge and experience to our marketing efforts. Whether you're a Fortune 50 or have 50 employees you'll find LeadMaster a cost effective solution." 2013 LeadMaster, Inc. All rights reserved 3
4 LeadMaster Global Presence LeadMaster spans the globe with offices around the world. LeadMaster US and Canadian teams provide support for North and South America including Quebec, Canada. In Sydney Australia, LeadMaster staff covers the entire Oceania and Asian market while our partners provide support for Europe and the Middle East. Languages English, Spanish, Portuguese, French, Japanese (Business), Cantonese and Mandarin. Experience Over 250 campaigns executed Globally each year 2013 LeadMaster, Inc. All rights reserved 4
5 Closed Loop Demand Generation & B2B Marketing Services IT Sales Center Services Outbound/inbound demand generation Appointment setting Account profiling Customer knowledge database development Closed Loop Lead Management Lead nurturing & lead driving Channel Management Media Content Development Team Micro websites / HTML s Dynamic survey forms Whitepaper and technical papers Rules based drip marketing Automated nurturing tracks 2013 LeadMaster, Inc. All rights reserved 5
6 Best in Class People & Processes Typical Call Centers Usually near colleges Employ mostly students or new grads Closed-ended scripting (Yes/No, Multiple choice questions) Follow script with directional if this, then that logic Creative write-ups based on customer responses LeadMaster Primarily virtual offices Employee mature staff with IT backgrounds Open-ended peer-level conversations Call script used only as a guide to key questions for open-ended discussions Direct write-ups from customer responses Rapid Lead Support Team: # & support for lead recipients 2013 LeadMaster, Inc. All rights reserved 6
7 Delivering Technology and Industry focused Campaigns Healthcare & Life Sciences High Tech and Telecommunication Financial Services Public Sector Manufacturing and Distribution Retail Energy 2013 LeadMaster, Inc. All rights reserved 7
8 Closed Loop Marketing Process Best in Class Tracking Leads from Input to Purchase Order and Back 2013 LeadMaster, Inc. All rights reserved 8
9 Real-Time Lead Management Dashboard & CRM Data Mining from contact call to reporting Real-time Management Dashboard Detailed custom reporting Delivered in multiple formats Optimized for VMware metrics Insights & trending analysis Product level reporting Available on-demand Form 1 Sample Customer Intelligence Data Mart Active customer profile maintained o Every client engagement tracked o Changes and updates recorded o Indexed & data minable Data mining trends & targeting o Strategic tool for VMware sales & marketing o Targeted supplemental & new campaigns 2013 LeadMaster, Inc. All rights reserved 9
10 Customizable Detailed Reporting Optimized for Metrics Detailed Custom Reporting Delivered in multiple formats Metrics Optimized Available on-demand Opportunity-level reporting Real-time Dashboard Management 2012 LeadMaster, Inc. All rights reserved 10
11 LeadMaster is committed to your success The LeadMaster Rapid Support Team is standing by to assist your sales teams 2013 LeadMaster, Inc. All rights reserved 11
12 LeadMaster Lead-Xpress for Direct & Partner Sales Communicate, track and manage pipeline via your mobile devices Drastically reduce cloud computing CRM costs 2013 LeadMaster, Inc. All rights reserved 12
13 Start your marketing campaign by contacting your Corporate Account Managers: LeadMaster, Inc. All rights reserved 13
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